Apparel Retail in Saudi Arabia

INDUSTRY PROFILE
Apparel Retail in Saudi Arabia

Reference Code: 0194-2005 Publication Date: June 2010
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Saudi Arabia - Apparel Retail

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0194 - 2005 - 2009 Page 1
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Market value
The Saudi Arabian apparel retail industry grew by 5.8% in 2009 to reach a value of $8.3 billion.
Market value forecast

In 2014, the Saudi Arabian apparel retail industry is forecast to have a value of $11.1 billion, an increase of 33.7% since 2009.
Market segmentation I
Womenswear is the largest segment of the apparel retail industry in Saudi Arabia, accounting for 44.8% of the industry's total value.
Market rivalry
With an industry performance showing quite a healthy growth rate despite the crisis and virtually no switching costs for the customers together with huge product differentiation the apparel industry is characterized by no more than moderate rivalry level.

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CONTENTS
TABLE OF CONTENTS
EXECUTIVE SUMMARY MARKET OVERVIEW Market definition Research highlights Market analysis MARKET VALUE MARKET SEGMENTATION I FIVE FORCES ANALYSIS Summary Buyer power Supplier power New entrants Substitutes Rivalry LEADING COMPANIES Fawaz Alhokair Group Anwal United Trading Co. Al-Sawani Group MARKET FORECASTS Market value forecast MACROECONOMIC INDICATORS APPENDIX Methodology Disclaimer ABOUT DATAMONITOR Premium Reports Summary Reports Datamonitor consulting 2 6 6 7 8 9 10 11 11 13 14 15 16 17 18 18 19 20 21 21 22 24 24 25 26 26 26 26

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CONTENTS
LIST OF TABLES
Table 1: Table 2: Table 3: Table 4: Table 5: Table 6: Table 7: Table 8: Table 9: Table 10: Table 11: Table 12: Saudi Arabia apparel retail industry value: $ billion, 200509(e) Saudi Arabia apparel retail industry segmentation I:% share, by value, 2009(e) Fawaz Alhokair Group: key facts Anwal United Trading Co.: key facts Al-Sawani Group: key facts Saudi Arabia apparel retail industry value forecast: $ billion, 200914 Saudi Arabia size of population (million), 200509 Saudi Arabia GDP (constant 2000 prices, $ billion), 200509 Saudi Arabia GDP (current prices, $ billion), 200509 Saudi Arabia inflation, 200509 Saudi Arabia consumer price index (absolute), 200509 Saudi Arabia exchange rate, 200509 9 10 18 19 20 21 22 22 22 23 23 23

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CONTENTS
LIST OF FIGURES
Figure 1: Figure 2: Figure 3: Figure 4: Figure 5: Figure 6: Saudi Arabia apparel retail industry value: $ billion, 200509(e) Saudi Arabia apparel retail industry segmentation I:% share, by value, 2009(e) Forces driving competition in the apparel retail industry in Saudi Arabia, 2009 Drivers of buyer power in the apparel retail industry in Saudi Arabia, 2009 Drivers of supplier power in the apparel retail industry in Saudi Arabia, 2009 Factors influencing the likelihood of new entrants in the apparel retail industry in Saudi Arabia, 2009 Factors influencing the threat of substitutes in the apparel retail industry in Saudi Arabia, 2009 Drivers of degree of rivalry in the apparel retail industry in Saudi Arabia, 2009 Saudi Arabia apparel retail industry value forecast: $ billion, 200914 9 10 11 13 14
15
Figure 7:
16 17 21
Figure 8: Figure 9:

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MARKET OVERVIEW
MARKET OVERVIEW
Market definition
The apparel retail industry consists of the sale of all menswear, womenswear and childrenswear. The menswear market includes mens activewear, casual wear, essentials, formalwear, formalwear-occasion and outerwear. The womenswear market includes women's activewear, casual wear, essentials, formalwear, formalwear-occasion and outerwear. The childrenswear market includes baby clothing, boys activewear, boys casual wear, boys essentials, boys formalwear, boys formalwear-occasion, boys outerwear, girls activewear, girls casual wear, girls essentials, girls formalwear-occasion, girls outerwear and toddler clothing. The industry value is calculated at retail selling price (RSP), and includes all taxes and levies. All currency conversions used in this report have been calculated at constant 2009 annual average exchange rates. For the purposes of this report, the global market consists of North America, South America, Western Europe, Eastern Europe, and Asia-Pacific. North America consists of Canada, Mexico, and the United States. South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela. Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom. Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine. Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.

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MARKET OVERVIEW
Research highlights
The Saudi Arabian apparel retail industry had a total revenue of $8.3 billion in 2009, representing a compound annual growth rate (CAGR) of 6.8% for the period spanning 2005-2009. The womenswear segment was the industry's most lucrative in 2009, with a total revenue of $3.7 billion, equivalent to 44.8% of the industry's overall value. The performance of the industry is forecast to decelerate, with an anticipated CAGR of 6.1% for the fiveyear period 2009-2014, which is expected to drive the industry to a value of $11.1 billion by the end of 2014.

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MARKET OVERVIEW
Market analysis
The Saudi Arabian apparel retail industry has posted decelerating rates of growth over recent years. Mildly accelerated growth is expected in 2010 and will continue until 2012, after which decelerated rates of growth are forecast. The Saudi Arabian apparel retail industry had a total revenue of $8.3 billion in 2009, representing a compound annual growth rate (CAGR) of 6.8% for the period spanning 2005-2009. In comparison, the Egyptian and Israeli industries grew with CAGRs of 6.7% and 1.4% respectively, over the same period, to reach respective values of $8.7 billion and $1.8 billion in 2009. The womenswear segment was the industry's most lucrative in 2009, with a total revenue of $3.7 billion, equivalent to 44.8% of the industry's overall value. The menswear segment contributed revenues of $2.7 billion in 2009, equating to 32.3% of the industry's aggregate value. The performance of the industry is forecast to decelerate, with an anticipated CAGR of 6.1% for the fiveyear period 2009-2014, which is expected to drive the industry to a value of $11.1 billion by the end of 2014. Comparatively, the Egyptian and Israeli industries will grow with CAGRs of 6.1% and 3.6% respectively, over the same period, to reach respective values of $11.6 billion and $2.1billion in 2014.

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MARKET VALUE
MARKET VALUE
The Saudi Arabian apparel retail industry grew by 5.8% in 2009 to reach a value of $8.3 billion. The compound annual growth rate of the industry in the period 200509 was 6.8%. Table 1: Year 2005 2006 2007 2008 2009(e) CAGR: 200509 Source: Datamonitor Saudi Arabia apparel retail industry value: $ billion, 200509(e) $ billion 6.4 6.8 7.4 7.8 8.3 SAR billion 23.9 25.7 27.8 29.4 31.1 billion 4.6 4.9 5.3 5.6 5.9 % Growth 7.2 8.1 6.0 5.8 6.8% DATAMONITOR
Figure 1:
Saudi Arabia apparel retail industry value: $ billion, 200509(e)
Source: Datamonitor
DATAMONITOR

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MARKET SEGMENTATION I
MARKET SEGMENTATION I
Womenswear is the largest segment of the apparel retail industry in Saudi Arabia, accounting for 44.8% of the industry's total value. The menswear segment accounts for a further 32.3% of the industry. Table 2: Category Womenswear Menswear Childrenswear Total Source: Datamonitor Saudi Arabia apparel retail industry segmentation I:% share, by value, 2009(e) % Share 44.8% 32.3% 23.0% 100% DATAMONITOR
Figure 2:
Saudi Arabia apparel retail industry segmentation I:% share, by value, 2009(e)
Source: Datamonitor
DATAMONITOR

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FIVE FORCES ANALYSIS

The apparel retail market will be analyzed taking retailers as players. The key buyers will be taken as individual consumers, and clothing manufacturers and wholesalers as the key suppliers.
Summary
Figure 3: Forces driving competition in the apparel retail industry in Saudi Arabia, 2009
Source: Datamonitor
DATAMONITOR
With an industry performance showing quite a healthy growth rate despite the crisis and virtually no switching costs for the customers together with huge product differentiation the apparel industry is characterized by no more than moderate rivalry level. The apparel industry in Saudi Arabia is of great importance to the economy in terms of trade, employment, investment and revenue. This particular industry has short product life cycles, vast product differentiation and is characterized by great pace of demand change coupled with rather long and inflexible supply processes. The retail clothing is essential to consumers who are in great majority individuals. Where brand loyalty exists, it is more likely to be to the designer than the retailer, although this is usually towards the top end of the industry. There is a growing demand for discount apparel retail with such stores providing low cost prolific-output fashion. Fashion, by its very nature, is unpredictable. The products are determined by designers, sub-cultures and creative industries and are subject to sharp and unpredictable changes. Key suppliers in this industry are clothing manufacturers and wholesalers, with retailers able to source from both.
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Although clothing manufacturing remains a significant part of total manufacturing in certain developed economies the ability of retailers in a given country to source from foreign manufacturers means that the effective supplier fragmentation is made greater. The apparel retail industry is still fragmented, in spite of the ongoing consolidation process and there is room for large numbers of smaller players.

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Buyer power
Figure 4: Drivers of buyer power in the apparel retail industry in Saudi Arabia, 2009
Source: Datamonitor
DATAMONITOR
Virtually all buyers are individual consumers and this fact weakens buyer negotiation power. Retailers can differentiate themselves quite strongly through the styles of clothing that they offer. This fragments consumers as style is an abstract concept that defines individuals, to an extent, and may be used as an expression of personality and therefore it is highly individualized, which further weakens buyer power. Although there are other possible sources of apparel, such as home-made clothing, generally the demographic and psychological significance of retail garments is highly important to consumers, further weakening buyer power. However, buyers have negligible switching costs and, where brand loyalty exists, it is more likely to be the designer than the retailer, although this is usually towards the top end of the industry. However, increasingly there is growing demand for discount apparel retail with stores providing, low-cost mass consumer apparel. Here, the retailers strategy is to recognize the price sensitivity of their target customer segment, and compete intensely on price, selling clothes as cheaply as possible from their own suppliers. Here brand loyalty is associated with the retailer, and switching costs are low, strengthening buyer power to an extant. The position of retailers at the end of the value chain, making it impossible for them to integrate forwards, means that they are obliged to offer buyers what they want, further strengthening buyer power. As products in this industry are determined by designers or subcultures are subject to sharp and unpredictable changes. This can offer a competitive advantage to those retailers that can source fashionable merchandise quickly, thereby differentiating themselves and weakening buyer power. Overall buyer power is assessed as moderate.
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Supplier power
Figure 5: Drivers of supplier power in the apparel retail industry in Saudi Arabia, 2009
Source: Datamonitor
DATAMONITOR
Key suppliers in this industry are clothing manufacturers and wholesalers, with retailers able to source from both. The wholesale and clothing manufacturing sectors are fairly fragmented. Although clothing manufacturing remains a significant part of total manufacturing economies the ability of retailers to source from foreign manufacturers means that the effective supplier fragmentation is made greater. As international trade liberalizes, supplier power in the Saudi industry is decreased through competition from manufacturers in low-wage regions, most notably China. (Apparel manufacturing is almost always labor intensive, due to the difficulty of automating processes such as the sewing of garments.) Switching costs for retailers are not very high: they include the risk that choosing a low-cost supplier involves a more extended supply chain that may not be able to cope with sudden changes in demand in an industry susceptible to changes in fashion. Suppliers are further weakened by their lack of diversity, which makes the apparel retail industry highly important to their business. Overall, there is moderate supplier power in this industry.

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New entrants
Figure 6: Factors influencing the likelihood of new entrants in the apparel retail industry in Saudi Arabia, 2009
Source: Datamonitor
DATAMONITOR
The Saudi apparel retail industry is rated as one of the high-growth markets in the Arab region. Apparel retail within the Kingdom is dominated by the womenswear and menswear segments with business growing rapidly year on year as the Kingdoms people became more fashion-oriented. The growth in the sector is attributed to high young population and increasing purchasing power in the backdrop of recent economic boom. Growth of this sector is evidenced by the growth of fashion retailers. Saudi Arabian apparel industry is heavily reliant on imports especially when it comes to fabric, cloth, accessories and ready-made Western style clothes. These imports come from all over the world depending on price range and quality. Overall there is a strong likelihood of significant new entrants into the Saudi apparel retail market.

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Substitutes
Figure 7: Factors influencing the threat of substitutes in the apparel retail industry in Saudi Arabia, 2009
Source: Datamonitor
DATAMONITOR
Clothing has more functions than just keeping the wearer warm: for example, it also acts as a signifier of socio-economic class and a way of displaying individual identity. Most consumers obtain clothes from apparel retailers and they are typically offered a diverse range of products that allows them to fulfill these various needs. This makes some alternatives less beneficial from the buyers perspective. Substitutes for apparel retail include buying directly from manufacturers, which is facilitated by the growth of online sales. Home-made and custom-made (couture) clothing are also niche alternatives to retail of ready-made clothes. Counterfeit clothing can be a significant threat to revenues in some countries. Overall the threat of substitutes to the apparel retail industry is assessed as weak

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Rivalry
Figure 8: Drivers of degree of rivalry in the apparel retail industry in Saudi Arabia, 2009
Source: Datamonitor
DATAMONITOR
The Saudi apparel retail industry is segmented into womenswear, childrenswear and menswear. The womenswear segment alongside menswear is more developed whereas childrenswear segment represents the smallest segment of the apparel retail market. The market is segmented between the highend branded sector, the mid-market branded sector and the lower-priced market. The high-end and midmarket sectors of the apparel market are dominated by imports from Europe and the United States. The lower end of the market is characterized by imports from the Far East and South East Asia, some of which are styles copied from European and American brand names. Cultural norms dictate that traditional dress which is still commonplace differentiate market players more so than in the Western world and allows for smaller domestic players to have a fair share in the market. The industry growth over last years eases the rivalry further, and the degree is accessed as moderate overall.

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LEADING COMPANIES
LEADING COMPANIES
Fawaz Alhokair Group
Table 3: Fawaz Alhokair Group: key facts P.O. Box 359 Riyadh, 11411 Saudi Arabia 966 1 435 0000 966 1 435 7268 www.fawazalhokair.com March ALHOKAIR Saudi Arabia DATAMONITOR
Head office: Telephone: Fax: Website: Financial year-end: Ticker: Stock exchange: Source: company website
Fawaz Alhokair group is a large, diversified company with significant interests in retail and real estate. The company currently owns and operates 11 malls across the Kingdom of Saudi Arabia, which equates to five million square feet of real estate. In addition to this, the company also operates 750 fashion stores across the Kingdom of Saudi Arabia and is the market leader in womens and kids wear. The company also operates 150 food outlets throughout the kingdom. The company was founded in 1989 and is headquartered in Riyadh, Saudi Arabia. Key Metrics Full financial information is unavailable but the company reported turnover of SAR 1,899 million (about US$505.9 million) and net income of SAR 202 million (approximately US$53.8 million) for the financial year ending March 2009.

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LEADING COMPANIES
Anwal United Trading Co.

Table 4: Head office: Telephone: Fax: Website: Source: company website Anwal United Trading Co.: key facts Almass Center, 9th Floor, P.O. Box 29303 Kingdom of Saudi Arabia Riyadh 11457 966 1 2013000 966 1 2012855 www.anwal.biz DATAMONITOR
Anwal United Trading Co. was established in the late eighties and was converted to a limited company in 2001. Today, it is a major player in Saudi Arabias apparel retail market. The company specializes in womens and kids clothing, but is also commanding a share of the cosmetics, shoes and accessories markets. The company has secured the franchise of several renowned brands such as Etam, Jacadi and Migaino and Bottega Verde. The company operates 125 stores across the Kingdom of Saudi Arabia, as well as seven abroad and is looking to expand further. The company employs around 550 staff and is headquartered in Riyadh. Key Metrics There is no financial information available

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LEADING COMPANIES
Al-Sawani Group
Table 5: Head office: Telephone: Fax: Website: Source: company website Al-Sawani Group: key facts PO Box 9411, Jeddah 21413, Kingdom of Saudi Arabia 966 2 691 2612 966 2 691 1320 www.al-sawani.com DATAMONITOR
Al-Sawani group was founded in 1977 and began to open department stores across the Kingdom of Saudi Arabia. The company specializes in the retail of fashion, accessories and home wares. Al-Sawani Group is currently present in 13 countries across the Middle East and in Africa, operating more than 500 stores. To cope with such a geographical spread, the distribution network is supported by three regional warehouses. Key Metrics As a privately owned company, Al Sawani Group is not required to publish its financial results.

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MARKET FORECASTS
MARKET FORECASTS
Market value forecast
In 2014, the Saudi Arabian apparel retail industry is forecast to have a value of $11.1 billion, an increase of 33.7% since 2009. The compound annual growth rate of the industry in the period 200914 is predicted to be 6.1%. Table 6: Year 2009 2010 2011 2012 2013 2014 CAGR: 200914 Source: Datamonitor Saudi Arabia apparel retail industry value forecast: $ billion, 200914 $ billion 8.3 8.8 9.4 10.0 10.6 11.1 SAR billion 31.1 33.0 35.1 37.5 39.6 41.8 billion 5.9 6.3 6.7 7.2 7.6 8.0 % Growth 5.8% 6.1% 6.4% 6.6% 5.8% 5.6% 6.1% DATAMONITOR
Figure 9:
Saudi Arabia apparel retail industry value forecast: $ billion, 200914
Source: Datamonitor
DATAMONITOR

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MACROECONOMIC INDICATORS
Table 7: Year 2005 2006 2007 2008 2009(e) Source: Datamonitor Saudi Arabia size of population (million), 200509 Population (million) 26.4 27.0 27.6 28.1 28.7 % Growth 2.4% 2.3% 2.2% 2.0% 1.9% DATAMONITOR
Table 8: Year 2005 2006 2007 2008 2009(e)
Saudi Arabia GDP (constant 2000 prices, $ billion), 200509 Constant 2000 Prices, $ billion 227.6 235.4 243.3 253.6 254.0 % Growth 5.8% 3.4% 3.4% 4.2% 0.1% DATAMONITOR
Source: Datamonitor
Table 9: Year 2005 2006 2007 2008 2009(e)
Saudi Arabia GDP (current prices, $ billion), 200509 Current Prices, $ billion 315.6 356.6 383.9 468.2 492.1 % Growth 26.0% 13.0% 7.6% 22.0% 5.1% DATAMONITOR
Source: Datamonitor

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Table 10: Year 2005 2006 2007 2008 2009(e)
Saudi Arabia inflation, 200509 Inflation Rate (%) 0.7% 2.2% 4.2% 9.8% 5.1% DATAMONITOR
Source: Datamonitor
Table 11: Year 2005 2006 2007 2008 2009(e)
Saudi Arabia consumer price index (absolute), 200509 Consumer Price Index (2000 = 100) 100.2 102.4 106.7 117.2 123.2 % Growth 0.7% 2.2% 4.2% 9.8% 5.1% DATAMONITOR
Source: Datamonitor
Table 12: Year 2005 2006 2007 2008 2009
Saudi Arabia exchange rate, 200509 Exchange rate ($/SAR) 3.7506 3.7504 3.7488 3.7564 3.7542 Exchange rate (/SAR) 4.6710 4.7113 5.1385 5.5269 5.2357 DATAMONITOR
Source: Datamonitor

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APPENDIX
Methodology
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Modeling & forecasting tools Datamonitor has developed powerful tools that allow quantitative and qualitative data to be combined with related macroeconomic and demographic drivers to create market models and forecasts, which can then be refined according to specific competitive, regulatory and demand-related factors Continuous quality control ensures that our processes and profiles remain focused, accurate and up-to-date

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Disclaimer
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INDUSTRY PROFILE

Apparel Retail in Saudi Arabia

t: +61 2 8705 6900 f: +61 2 8705 6901 e: apinfo@datamonitor.com

Saudi Arabia - Apparel Retail

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Market value forecast

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Saudi Arabia apparel retail industry value: $ billion, 200509(e)

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FIVE FORCES ANALYSIS

FIVE FORCES ANALYSIS

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FIVE FORCES ANALYSIS

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FIVE FORCES ANALYSIS

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FIVE FORCES ANALYSIS

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FIVE FORCES ANALYSIS

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FIVE FORCES ANALYSIS

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FIVE FORCES ANALYSIS

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Anwal United Trading Co.

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Saudi Arabia apparel retail industry value forecast: $ billion, 200914

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Table 8: Year 2005 2006 2007 2008 2009(e)

Table 9: Year 2005 2006 2007 2008 2009(e)

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Table 10: Year 2005 2006 2007 2008 2009(e)

Table 11: Year 2005 2006 2007 2008 2009(e)

Table 12: Year 2005 2006 2007 2008 2009

Saudi Arabia - Apparel Retail