Preface We project that the cartoons we thought. We are working on the study of business that is already on the market.

Then be adapted in to different business to maximize the value. Just of little make to has added more value. This is a project planning and direction of the feasibility of the business. Can be used to business a comic book shop and layout settings the allocation of store, financial management and marketing plan to improve the business equivalent of a big business. Although our businesses are small businesses, but in the future we can grow to the big business equivalent to a business that is growing higher steadily. Therefore, this project is an option that allows people who don't know will the start what the business. Shop for comic books as an option, you can use in the future. Container Cartoon Group

II

Table of Content Page Preface Chapter 1: Introduction - Background - Objectives - Benefit of Project Chapter 2: Company profile - Introduction - Product Life Cycle - Situation - Product and service - Vision - Strategies of the company - Analysis opportunities and threats - Corporate level Strategies - Business strategy - Franchise Focus Company, Limitation - Functional level strategy Chapter 3: Market Analysis - General Environment Factor - General Environment - Political Factor - Economic Factor - Social Factor - Technology Factor - Competitor Analysis for retail - Conclusion - STP Analysis - Segmentation: 29
III

II

1 4 5

7 8 8 10 11 11 14 15 15 16

20 20 20 20 21 21 28

- Working age - Housewife Group - Target Marketing - Positioning - Marketing mix strategies (4P) - Sale forecast - Explanation - Marketing Expenses - Conclusion Chapter 4: Pre-operating - Pre-operating - Land - Map - Investment - Equipment - Fix Asset - Depreciation - Investment Cost - Depreciation - Layout Chapter 5: Operation Cost - Product Characteristics - Service process - Step of service process - Location - Facility Layout - Machine/Tools/Equipment

29 29 30

31 32 36 36 36

38 38 38 38 39 40 40 41 42 43

45 48 49 49 50 53
IV

- Logistics Management - Facility management - Equipment Chapter 6: Administration Cost - Organization Chart - Administration Cost - Investment and depreciation Chapter 7: Financial analysis - Income statement - Balance Sheet - Cash Flow Chapter 8: Risk Management - External - Internal Chapter 9: Summary Appendix: Interview Appendix: Promote sale Appendix: Program of rental books Reference

63 64 65

78 78 79

84 89 94

100 101 104 109 112 114 115

Chapter 1 Introduction

Background and Significance of the Project Background Reading is the key causal factors and resulting knowledge. Increase the existing knowledge to understand even more. The obvious advantage of reading the meditation gives us a peaceful mind. Make me to know about our needs. As a result, we have a good memory, too. Reading is a new perspective and attitude to us. You can change the negative perception is even more positive. There are many benefits of obvious thing is to reading.
(http://love-

aboveall.blogspot.com/2009/11/10.html)The most

concentrate. Reading

helps to develop concentration and stimulates the thought process was. The reader will also create value for themselves, because if we have a lot of knowledge to make it work efficiently and deal with problems better. The importance of reading has led us to the A timely event and can be adapted to the life and quality of life for the better. We often come across in everyday life that many of the factors that cause stress such as work, economy, politics, and the weather.
(http://www.ryt9.com/s/abcp/808448)This is

another cause of stress (from a statistical survey of the stress that the problem of the Department of Mental Health from 2550 to 2551), these can affect our mood and behavior. So, if they choose to read books that its can relax or Relax by reading our favorite books, it is possible that the Thai people to reduce stress even more. The book is a medium media that has always been popular. However, due to current economic conditions, the rate increased as a result of living for all people to save. So the book businesses are one choice to be attractive and get profitable business in this era. For those who want the owner to open a book shop does not dispute his experience. The following activities can be incorporated easily. There are no complicated procedures. The book shop is a free one-time investment, but do not provide long-term ownership and can be a primary occupation or profession for them. The growth of any business book is

Depending on its specific area is important. In the future this business to be growth which is consists of a number of reasons. First of all, the book is expensive, so if consumers know how to use the money. Or not a collector of books on their own, it will calculate the rent rather than buy because they cost less. Secondly, some types of books out there, like a series of comic books would not be a serious collection. Doing so may result in a cluttered home. So, go rent it would be worth more than buying. Thirdly, the term of operators, they are one-time investment. I keep it long.
1

Fourth, the investment of the enterprises in the first book that I could gather, there is, ask friends, and can to buy books for start-up. Fifth, can be a profession and career.

(http://www.2poto.com/cfwebboard/01647.html)

Book remains a favorite of many generations including all societies and cultures. And that reading comics is going to relax in these groups. Comics that are popular and the most famous series is Tintin, first printed in 1929 and is still read today. Comic books are usually two parts: the elements of art and literature. The aims of the publication are just for fun and entertainment. But today's cartoon is a much more serious. Today, it looks like a comic book come back again. Especially a comic book or graphic books have format and contents of science to history. And record people to the super hero. As a result of reading the graphic book can attractive children to read the sticky. And children who have not read it fluently ... They read a lot of attention. Diamond Book Publishing n the United States said "The sales of graphic book is increase from $ 43 million in 2001 to 330 million dollars in 2006, by which the major buyers are schools and libraries to open the way to promote reading to children.
(http://www.bangkokreadforlife.com/index.php/articles/8-articles/2-2011-06-06-07-25-49)

Researchs Professor Carol Tilly from Department of Library and Information Science. Research suggests that if the book's narrative focuses on the learning benefits for children are not quite. The Important is in the detail that we want to convey and character of the cartoon which is supporting to love reading. More important, if we can do a variety of media cartoons and published in a widely affordable for children and youth. It was to promote the reading habit to happen to the children in our home
(http://www.weloveshopping.com/template/e1/show_article.php?shopid=197245&qid=112874).

The company name is container cartoon. The reason we use name because To allow customers to have fun and enjoy our animated cartoon as if it were at home. Hope the customers to be happy when you come to our shop. We are decorated with a mix of natural and applied to the container business with us to make a difference and add value. Customers use the service to be aware of the variety of Cartoon in the

container that we provide to our customers. The target group is teenager, because our shop is near school, University and people live in around shop can use our shop. The container cartoon is located in the city of Chiang Mai. The reason we do at Chiang Mai because Chiang Mai is the second largest of the country and has a population of 1.64 million people, approximately a fifth of the country. (http://stat.dopa.go.th/stat/y_stat53.html) Chiang Mai is
2

a province

with

a high

level

of development. Develop

and

grow

rapidly

including tourism, economy and investment as the economy, the largest city in the north. (http://www.cmcity.go.th/aboutus/economic.php)Gross Provincial Product (GPP) of 2552 amou nted to 127,660 million baht, the rate of economic growth averaged 2.3 percent.

Average income per capita is 79,971 baht / person / year in the top third of the North. In 2553 the overall demand and supply growth. The Financial of deposits and loan are growth. Stable economic, consumers and manufacturers are growth. The Number

of unemployed

decreased.

(klang.cgd.go.th/cmi/dowload/Econ/Eco_53_PDF/01_53.pdf)

Transport facilities are convenient. To explore the World Best Award-Top 10 Cities of the readers of U.S. travel magazine Travel and Leisure Chiang showed Mai that Chiang Mai is

the second largest tourist city in

the

world.

has a

better economy;

the population has the capacity to purchase more than the other. Tourists and visitors to travel to Chiang Mai have a number is increasing. So we created a comic

book shop. The Style of shop is cartoon store in containers which is decorated with cartoon, chic, and look beautiful. The shop has a cartoon for a full range of customer service. A place for customers to sit and read and parking for customers who use the service.

Objectives after doing this project we plan to; 1. To know more about the right way to do the good project. 2. To analyze some factors that can abstract the business in the real life such as economic situation, customer behavior, and also the strength and opportunities of our competitor. 3. To know more techniques that necessary to concern when doing the business such as the strength and opportunities of our company. 4. To describe and evaluates the business practices in the various area. 5. To study about planning the karaoke business in Thailand and also try to solve the problems that can occur when doing the business such as if the revenue of customer decrease what the promotion that we should select to change this bad situation to be better.

Benefit of Project -We will get more knowledge about doing the project and apply it to the real life. -Know about planning before making a decision in doing the business. -We will use knowledge help analyze marketing our business. -Understand the economic situation of Thailand and Chiang Mai. -Know about the competition and Container cartoon books industry situation in Chiang Mai. -Get to know about the several of customer behavior in Chiang Mai. -Get to know about how to connect and adapt with other business which that related with Container cartoon books. -Get to know about new technique and equipment of Container cartoon books business. -Get to know about the approach of project case study for successfully.

Chapter 2 Company profile

Introduction Almost of cartoon books shop for rent is provide a rent day by day, type of operation is small size because the operation has management easily. Generally of target market is a people around that area or someone live nearby thats. Shop builds in urban area that it provides a convenience about travel for someone who wants to rent books. And type of books that we have is carton books and novel books. Container Cartoon Books is shop foresees that important for read books and think about this activity can help customer for relax. The information of behavior about reading from National Statistic Office that the latest research in 2003, a reading of Thai people estimated increase 7.9 percent. And number of people who love reading, to see that group of childhood is the most of reading a book is 87.7 percent, the second is group of teenager is 83.1 percent (http://www.vcharkarn.com/varticle/37011). The area for our shop is near Chiang Mai University and it establish in urban area because cartoon books shop for rent that can help to reduce a tension from study of student and its a one choice that can help the customer reduce expenses from buying cartoon books with themselves. Our target market is focus on childhood and next is student or teenager and next that people that around the area because a research offer childhood read more than teenager. Container Cartoon Books has medium size by we build it from container, we take a container edit and decorate for cartoon shop. Its cause of Container Cartoon Books. Our shop is container that has 2 floor and we emphasize nature decoration both inside and outside. The outside, we stress to use big tree and flower has various colors around shop. We use tree because it gives shady and fresh air for customer. Inside the shop, we tress to decorate by use many color, wallpaper with cartoon for increase color and unique of our shop. Shelf of books, we stress colorful too. Our shop has rent for books and moreover, we provide service that you can read a book at the shop for build an impression for someone who is traveler and who want to reduce expenses. Someone may want to find friends who like same things or share an opinion of themselves. By who want to read book at the shop, they have to rent before. Our shop has several of publishing houses both old and new and we always update. Our books are new and if whats book that customer want, we must have and we can provide to customer immediately. Cartoon Books from the past to present has growing up rapidly and its so populist from teenager. So, Container Cartoon Books is one choice to response directly for requirement of customer. Although our business isnt big but expanding a business can well growth in universal. So, Container Cartoon Books has development for renting service to be modern, appropriate for environment, and directly to target. We have an efficiency of management system and marketing for increase a quality of customer.

Product Life Cycle

1. Introduction We built container cartoon book in 2012 .Our container cartoon book is give rent service cartoon every style in Chiang Mai province municipality Sutep adjoin Pongnoi School. Our shop promoted by signage, local radio station, poster, and website. The target group, we focus on students and peoples around. 2. Growth Nowadays books have price expensive. Rate growth of shop high possible because book rent economizes than buying and Thai peoples start read books increase. Entrepreneurs invest one time but earn return long. Our shop has many promotions to attract customers. The promotion made up for customer loyalty, word-of-mouth in positive way and come back use service. 3. Maturity Competition of business rent cartoon book directly are that very few, no competition price, no have entrepreneur monopoly. Easy to increase market share and increase the number of branches to other region of Thailand. Business rent cartoon book no adhere to age, no out-of-date. 4. Decline It happened from economic and new competitor is increased. We are setting low price and create new product, add promotion for attract the customer. What customer want we will observe and question for developing.

Situation Since the Thailand economy in a recession, which makes today's consumers are spending less and saving more than ever. Consumers are likely to change the behavior to rent the books instead buying the books. This crisis seems to be a great opportunity for comic rental business because about the book rental business in Thailand has increased. Profession about the book rental business to make the people like self-employed, a lot more attention and investment is relatively low. The most of businesses this type is just a rental book then brings it back to read the dorm or at home and the book rental today will have two types are old and new style. Books rental old style: It is an old book, used books, some books to get donations from friends, including my own came into the store and the store will not have to modern much of anything.

Books rental new style: The new book hand, book in good condition, a beautiful modern decoration to attract customers make to increase more customer.
http://www.2poto.com/cfwebboard/01647.html http://iam.hunsa.com/sareeta/article/16229

The market of cartoon books on 2010 still grow and tendency to business, from the books to Digital Content The present, cartoon books still is book famous of reader, several of substance, developing skill to drawing, and planning story of cartoonist. It is necessities that push forward to marketing of cartoon books in country for continued expand. Kasikorn Research Center suppose, the market of cartoon books on 2010 have lower price 5,000 million bath and tendency increase expand 5%-7%, then entrepreneur will expand market of cartoon that is book and opportunities expand sale to increase digital product.

On 2010, the cartoon books still famous from reader, overall image tendency expand In present, the markets of cartoon books in country that big size and have various both substance and target market group which not limit only child group and teen group same in past. Cartoon books used for learning to child and medium to teach story that various, since story in history, literature, and dharma with picture is more attractive to read. Cartoon books that sale in country have both cartoon that drawing by foreigner and Thai writers which can classify marketing of cartoon books each types as follow: Foreign Cartoon books cartoon that high dividend market to estimate 93%-95% of total market prices if classify is country of source that writing cartoon books, the most from Japan (90%), remainder estimates 3%-5% from South Korea, Hong Kong and other country. Cartoon books that sale in Thailand distributes 2 types as follow: 1. Cartoon books copyright Thai translate Thai printing press buy cartoon books copyright from foreign for translate. The books have various story that have reader target group both childhood to working age, the most buy cartoon books for entertainment and various channel since books shop small size to big size. Later, cartoon books copyright Thai translate emphasize expanding to child group by produce cartoon about knowledge and created for youth such as teach science and math cartoon to sell.

2. Comic books imported from foreign countries Importers distributor in the form of comic books in foreign languages. Comic books to have a variety of content such as creative cartoons for children and cartoons teenagers. Also physical description of the comic book to import have a variety such as comics and white - black and 4 colors, cartoon hardback - paperback, glossy paper and cardboard pop-up cartoon, etc. Comic books was imported are distinguished the beauty of the book. This book has a relatively high price compared translate is Thai Anime. Result in a buyer's market, this book is not much in the present and distribution channels are still limited in books center. Bookstore import the most open in the shopping mall and community. The most buyers to purchase comic for collection books, because it looks beautiful, famous of writer, favorite the author and a reader to want to practice the language.

Thai comic books. Thailand has a market share of Thai comic books not much when comparison with foreign comic books (about 5-7 percent). At present, Thailand has improved cartoonist and draw line of publisher in the production. Thailand comic book has expanded group of consumers by increasing the content and style of cartoon. Of original, cartoon production for response to the needs of the target audience with a focus on fun and entertainment is production of creative cartoon books, comics dharma, literature of Thai and Chinese, history of Thai and Chinese. As well as bring to popular movies and sales of a large audience to writing are the comic. The cartoon production in Thailand has a variety of content to satisfy the needs of Increased the each group customer.

Product and service The shop "Container cartoon" is a comic book rental shops focus on a group students mainly. Including those who are interested and would love to read comics come too used our services. The shop will focus on a comic book. Characteristics of product and services, we are divided as follows. 1. Location: Is a comic book shop near schools and universities. 2. Type books for rent: Rent a comic book that was 95% for the remaining 5% is a fiction, magazines and newspapers, which is different from the general store. Make our shop has been strong points in comic books. The shop has a wide variety of comics to try to get each customer likes. 3. Rental price of the book: We will charge 10% of the book, Such as price per book is 45 Baht will be charged rental 4 baht. The shop will ask for student ID card or identification card when the customer rental books.

Vision To become the leading container cartoon shop complete in Chiang Mai. Within 5 years the container cartoon books will be the famous and be agreed. We created container cartoon books for to meet the best satisfaction of customer, give service quality, and be center complete cartoon. We will be engrossed in create inspiration, happiness good quality for everyone. We manage business container cartoon book grow up rapidly. By create, develop, and service good quality for require of customer. Manage by best efficiency technology, be worthwhile, be reasonable, good service for customer and present new product continuously.

Strategies of the company Our industry has a medium-size raw material used is also dont quite prevalent. The new company take to operating and have the factors to use such as economic, socio-cultural, technological, political/legal, and external environmental. We do the research again (SWOT) strength, weakness, opportunities, and threats because we are the new company then to do research for know the way expand company and the companys growth opportunities. We created advertise difference and direct target group for increase variety channels of company.

Analysis opportunities and threats We study factors that are opportunities and threats of company look for marketing channel and manage method with threats that may confront in future. Find service to cartoon book rent have opportunities and threats as follows:

10

Analysis environment internal and external: SWOT Analysis 1. Analysis Internal environment Strength Man Employee have amount enough to work Owner is enthusiastic in working Owner knowledge about cartoon books and can recommend to customer Capital enough to company Money exchange everyday Weakness Owner not strict to renter of cartoon books rent

Money

Material The books update everyday The shop have old books that famous in part to present -

High capital of company because increase price of books Capital isnt stable because invest buy books each day Few profit and income balance not increase Period of time pay back slow The books is loss because renter not return back to the shop

Management

Owner have experience to work Owner human relation as well and intimacy with customer This is sole owner cause information not drain It is model easy to use Product the books update every day, the shop have old books that famous in part to present Price is standard some books

Lack of measure follow-up return from renter that not send back Owner not strict to renter -

Machine Market (4P)

Product few books Price cant calculate price normal because price high rent Place is narrow
11

Moral and Motivation

is cheaper than competitor Place good location because near school and university Promotion accumulate 10 scores get thing from shop by rent 5 books to 1 score, the customer can get free 3 books. Moral and Motivation as well because it is sole owner then can all management and profit

Promotion the shop isnt know of customer because begin to business

Owner is sole owner then all risk of company

2. Analysis External environment Opportunities Economic Demand to high books rent because the books high price government support to people interest read books Competitor around area have service inferior than us Few books In the shop have few interior decoration Customer interest increase read cartoon books because it help relax from social situation Regular customer campaign for increase read books people adhere to books that advertising or famous Advertising from publisher other ways Trend from Japan, Korea series to cartoon books Threats economic decline, high capital about paid books Competitor around and near areas advantage

Government Competitor

Customer

Customer not know the shop because new shop

Social

People always bought books that famous for collection -

Other

12

Corporate level Strategies Container cartoon books we use growth strategic for expand increase the sale or increase market share because growth strategies help to decrease capital by expand both internal and external of organization. The organization expand business remain as ever by increase the number of branches for find channel and opportunities to do business high grow in future.

- Growth strategic Strategic in service process to Container cartoon books divides period of time are 3 periods as follow: 1. Initial Stage ( January-June) The period is learning curve of Container cartoon books because inexperience direct in service to books rent then find experience from first branch other things such as choosing books, maintenance books, marketing, etc. The period time of Container cartoon books use style of the shop that difference other shop both informally with customer in service, enough bright light, clearly regulation, style of the shop that model, variety types of books, area to service in the shop, created image is model for created brand image of the shop to customer.

2. Branch Expansion ( July-Five Years) Container cartoon books use experience curve that from operation in first time then expand business also opening new branch if the result as expect in 6 months. Container cartoon books select location for opening increase business around school and university which merit of expand branches as follow: 2.1 Economies of Scale from other expense such as Investment capital such as software of computer is available immediately also save expense design, decorating place that style nearly. Operating expenses such as Bargaining Power of Container cartoon books, we purchase many books or many each types then can negotiation with opponent in opening new branch. Share resources in manage shop, manager can control other branches at the same time both expense and using equipment to repair books. 2.2 Systematic Management when business large sizes then rise experience about administration for easy and not complicate to business, then can develop staff is skillfully for responsibility that is core function both finance, marketing, and other.

13

3. New market ( six years- out this plan) Long-term when container cartoon books can service to cover target group, container cartoon books will consider adjust mission of organize and expand business to other customer such as office, customer in community, etc or expand to other provinces that behavior interest to read cartoon books.

Business strategy Our business is new business by use container apply to our business which identify that excellent and different from other business, then advantage from competitor. Business is new brand in marketing then can growth and quality than competitor as follows: Competitive advantage

We are new book rent business because our shop different from other book rent shop, such as customer can rent book and read at the shop follow you want to read and suitable for traveler, customer want to save money or find new friends which like same cartoon. The shop decorates shady style and the shop near Convenience stores. Customer can buy food and take food in our shop. Cost relationship

Price of book for rent calculates from 10% of book price for example book is 30-35 baht for rent is 3 baht per book. Quick- Responsibility

We have fast service. When customer need book are not found in the shop we can find old and new book. Focus

When customer need drama, action, detective or other book we can find book that customer want to read.

Franchise Focus Company, Limitation Franchise on 2011 to new business modern emphasize market innovation and consumer center. Business franchise in Thailand is business that high growth thought, in period third month on 2010 expand of franchise system is decelerate but suppose in period last month on 2010, remain increase rate of investment continues. In present, the result of survey has franchise in Thailand total 461 businesses divide is Thai

14

franchises 433 businesses and foreign franchise 28 businesses, the mount estimate branch 33,729 branches, so estimate total market price is 160,000 million bath. The tendency franchise on 2011, entrepreneur will adjust catch up with changing of world business, consumer, and organization in future then still is sample learning seek for new knowledge and give an opportunity to intellect. Organization that flow, stretch, new fresh all the time, and must is organize of region, that is to say to next 5 years will is changing of consumer really. Consumer modern use new media very much such as digital, facebook, twitter, and new TV both satellite TV and cable TV are media modern that rise selected to decision of consumer. Organize adjust all situation that change, marketing to marketing innovation, marketing innovation will from developing business to new modern that have innovation at the same time and emphasize consumer is center. Therefore, in future, business rent cartoon books will expand use high technology and use technology help to administration and respond to requirement of customer very much such as into technology help customer find cartoon books that require. You dont walk find books waste time or use technologies apply for business such as wireless internet service or touch screen. In future, we created cartoon museum by all people can learning about background of cartoon to become animation. The museum have various show information all about cartoon, show 3D animation, created animation is easy, teach skill drawing cartoon from professional, and etc. the museum make money from audience for international business.

Department of Business Developments Seminars "World Watch 2010: Dealing with the Agile Business Landscape" (http://www.jsppharma.com/index.php?lay=boardshow&ac=webboard_show&WBntype=1&Category =jsppharmacom&thispage=3&No=1307729)

Functional level strategy This is the important strategy that can help us to earn more profit and customer satisfaction, because it relate with many part of our business such as marketing and also financing. So our business set strategies as follow.

1. Marketing mix strategies - Product Books are service in store will be the comic book. Comic books can divided into two major categories is women cartoons and men cartoons.
15

Woman cartoon: The story in the tinkle, beautiful character, including books have single and is series. Selection should also look at the contrast of character lines and interest to read. Man cartoon: It's a fight, battle and investigations cartoons by many as a comic series. Including the children's cartoons: such as Doraemon and Shin-chan cartoon. The ratio of purchasing comic books into the shop to observe the majority of customers who like to read any kind. To increase or decrease in proportion to the assessed needs in the future. When opened it. We will explore how to read a book from the attention books read. Then choose to buy more and stop bought a book that is not popular in the future. Way to explore the popular cartoon. - Survey of sites that are rated books or book reviews. - Ask the client about the books they need. Then consider the books that have most interest. - Statistics from the rent books of the customer in the store. - Price The book price is calculated based on the payback period for each type of book. Such as, comic book can be considered as the main income to the shop. The comic book payback will be faster than any type of other book. Comic books cost 45 baht, rent to 4 baht per times lent to 14 times then we can payback for itself.

- We will charge a 10% rental. Such as price per book is 45 Baht will
be charged rental 4 Baht
http://bookoffun.igetweb.com/index.php?mo=3&art=107313

- Place Our container cartoon book shop is located in Chiang Mai province municipality Sutep adjoin Pongnoi School .Also be center and nearby Chiang Mai University. We choose location here because location excellent.

- Promotion The channels of distribution, we chose to introduce our container cartoon book by internet website, poster, etc. Our container cartoon book shop
16

also privilege for customer in members such as rent 5 get 1 score. When accumulate 10 scores, the customer can get free 3 books. 2. Human Resource Management All employees have to teach must extremely fond of service, good human relations, polite, for customer comfortableness, knowledge about books in shop can answer questions of customer very well, enthusiastic. Can help customer when have problem in order to be good image, contentment of customer more and more, employee have tolerance bad-tempered of customer and teach relate attitude.

3. Financial strategy - Plan finance concisely and have risk least. - Prepare financial statements to systematic, clear, and accurate in every month, every year. - Accounting system and finance in standard form - Discipline with financial, and saving - Can check our financial all the time.

17

Chapter3 Market Feasibility Study

18

Market Analysis General Environment Factor General Environment is the factors that do not direct affect to our business, but changed of general environment has indirect affect to operate business such as Political Factor, Economic Factor, Social Factor, and Technology Factor, which is these factors are cause of opportunities and threats.

Political Factor Government have a policy to support reading in Thai people by use measure 5 is promote Thai child to read the book more than past. According to National Statistical Office, ( 2007), the reading rates of Thai children are in lowest rank. The reading rates of Thai children are in low rank, and when their ages are increase, the reading rates are decrease. So government have a policy to develop reading skill of Thai people by reinforce behavior to children by distribute books to children in everywhere for easy to access to books and awareness campaign and a love of reading. Then government has a tax measure, by reduce tax of books that make the book has cheaper price for to expend widely and have more quality. so opportunity that we get from this measure is we can buy books in cheap price, it is the way to reduce cost of our business and customer will rent the book in cheap price too by calculate 10% from actually price, ( http://thaikid.in.th/reading).

Economic Factor The University of Thai Chamber of Commerce revealed that, New Year 2012(after flooding), Thai economic has 9.1 billion baht in cash flow and was only 2.78% in the lowest level in six years, it is the signal that the economy will be recession and drowsy long time. People spent money more careful, (http://www.thairath.co.th/content/eco/225322#_=_). So, this crisis is a cause that makes the consumers behavior has changed. So it is a great opportunity to the rental books Business. The rental books business is an alternative for the consumer by rent book instead of buy it. Social Factor Data from the National Statistical Office said, Thai people prefer to read fiction books which are not too hard to read books rather than academic knowledge and general knowledge books such as philosophy books, travel books, discovery books, etc. The Thai people are the most read newspapers 46.3 percent, Followed by
19

23.8 percent as an entertainment books, Comics and novels which represents 44.6 percent. From statistical Thai people read comic and novel as the second rank of all book types, so this business can respond to customer need in the right way, (http://www.vcharkarn.com/varticle/37011).

Technology Factor The computer can help to providing the good and fast service to Borrowing return books, help to check balance calculations and to check whether a book is in stock or which one was borrowed. We can know all of number of books in store, and also know about rent price of each book, etc. Then, it can also record personal information and preferences of customers. Computer will help in analyzing customer behavior and the marketing plan to prepare a strategy and marketing activities for develop business operation. In the way that we take a technology is in process will increase cost of business, but it has more advantage than disadvantage absolutely

Competitor Analysis for retail: Indirect Competitor shop Se-Ed Book1 Advantage -Famous company -Have a powerful to set the CSR champagne -Sale through Internet channel - Advertising continually -Prefer and negotiation about the benefit with the supplier -Customer can buy and pick up book to every where Disadvantage -High cost and sale price -Dont have other service to provide the customer such as coffee corner -The product is prefer Sales only, Dont have a book for rent

Direct Competitor Dao Book rental store ( Chiang Mai Province) -Many Novel Books and Pocket Books -Many number of book for -Dont have other service to provide the customer such as coffee corner

20

rental available including Limited books - Variety kinds of books

-Dont have a seat provide to the customer

Wow Book rental store ( Chiang Mai Province)

-Focus on Cartoon Books

-Dont have other service to provide the customer such as coffee corner -Dont have a seat provide to the customer -Not variety of product such as Less of Novel Books and Pocket Books

Se-Ed Books

Rental books store

21

Se-Ed Books Company with 10 agenda2 The Board of Directors Meeting dated February 24, 2011, SE-EDUCATION Public Company Limited, approved the AGM No. 1/2011, which is to be held on Thursday, April 28, 2011 from 2:00 p.m., at the conference room C on 9th floor of Nation Tower Building, BangnaTrat Road, Bangkok. The following are the agendas for the forthcoming AGM: Agenda 1 To consider the Minutes of the Annual General Shareholders Meeting No. 1/2010 held on April 29, 2010. (details of which are shown in Annex 1) Objective and Reason: The Annual General Shareholders Meeting No. 1/2010 was held on April 29, 2010, and the minutes of the meeting were submitted to the Stock Exchange of Thailand and the Ministry of Commerce according to the requirement of the laws and posted on SE-EDs website as detailed in the attachment. Agenda 2 To consider and approve the Companys Performance for the year 2010, the Companys Annual Report of 2010 and the Board of Directors Meeting Report of 2010. (detail of which are shown in Annex 2) Objective and Reason: The Company summarizes operating performance for year
22

2010, shown in the Annual Report of 2010. Agenda 3 To consider and approve the companys Balance Sheet as of December 31, 2010, Income Statement and Cash Flow Statement for the year ended December 31, 2010 which audited by auditor. (details of which are shown in Annex 2) Objective and Reason: According to the Public Companies Act which stipulated that the company shall arrange for preparation of the Balance Sheet and the Income Statement annually as of the end of the accounting period of the Company. It shall present the same documents at Shareholders Meeting at the Annual General Meeting to consider approving the Balance Sheet and the Income statement for the year ended December 31, 2010, which have been considered by the Audit Committee and audited by the Certified Public Accountant. Agenda 4 To consider the annual dividend for the Companys Performance during the January 1 - December 31, 2010 Objective and Reason: The Companys policy is to provide the dividend payments from no less than 50% of the net profit from the separate financial statement after the deduction of the corporate income tax. According to the Public Company Act B.E.2535, the Board of Director may occasionally consider allocating dividend to shareholders in case the company has adequate profits and report to the next shareholders meeting. The net profit from the separate financial statement of the year 2010 was THB 236.98 million which the company has retained earnings for allocation to dividend payment 0.73 Baht per share for operating results for the year 2010, which the company has paid interim dividend of three quarter by the quarter of THB 0.10 per share, totaled of THB 0.30 per share, additional dividend of the period will be 0.43 Baht per share.

23

Agenda 5 To consider the appointment of new directors in replacement of those who are due to retire by rotation (Name list and background of Director are shown in Annex 3) Objective and Reason: According to the Listed Companies Act and Article 16 of the Companys Articles of Association, one-third of the directors must retire from office at the Annual General Meeting of Shareholders. If the number of directors is not a multiple of three, the number of directors closest to one-third vacate their offices which this year to be elected as the company director as well as to propose the meeting agenda on the Companys website from October 1, 2010 to December 31, 2010 However, there was neither proposal of director nominee nor meeting agenda submitted to the company. The Nominating Committee has considered for maximum benefit of the companys business. The Board of Director, exclusive of the Nominating Committee has accordingly proposed to re-elect six (6) directors to serve as directors for another term. Agenda 6 To consider and appoint the auditor and to set the audit fee for 2011 (Details of which are shown in Annex 4) Objective and Reason: The Company allowed a number of auditing companies to submit the rate of auditing service fee for the year 2011 for the Board of Directors consideration. The Audit Committee considered selecting auditing company by taking into account of past performance and independency of accounting audit. Thus, it has asked the Board of Directors to consider appointing Miss Pimjai Manitkajohnkit (C.P.A. No. 4521) and/or Miss Rungnapa Lertsuwankul (C.P.A. 3516) and/or Mr. Chayapol Suppasedtanon (C.P.A. 3972) or the other auditors from SAM NAK-NGAN Ernst & Young Co., Ltd, to be the auditor of the Company and its subsidiaries in 2011 for their first term.
24

However, for the reason of change in accounting auditor was attributed to the fact that AMC office Co., Ltd., who used to perform the duty of auditor, has officially submitted letter announcing its decision to pull-out from nomination for selection as auditing company as of year 2011, for the reason that the auditor is unable to find adequate certified accounting auditors who could be approved by SET. This made it impossible for find auditor for year 2011. Agenda 7 To consider the Directors remuneration for the year 2011 (Details of which are shown in Annex 5, 6) Objective and Reason: The Recruitment and Remuneration Committee considered the remuneration of Directors, and Sub-Committees for 2011 by taking into account the appropriateness of such with type, size, and compliance with similar industry, including the remuneration of Directors that should suit the companys expansion and the Companys profit growth as well as duty and responsibilities of Directors and Sub-committees and remuneration for Directors and Sub-committees for the operation result of 2010. Agenda 8 To approve the reduction of registered capital in order to compliance with the paid up capital. Objective and Reason: To ensure that the Companys registered capital is in line with the actual paid-up registered capital, the Company sees the importance of reduction in registered capital by way of reduction in the Companys common stock from exercising warrant for directors, employees , agent, and former shareholders which were expired. Agenda 9 To approve the amendment of Memorandum Association No. 4 to compliance with the reduction of registered capital. Objective and Reason: Through consideration at Shareholders meeting to consider reduction of registered capital to be in line with the paid-up capital,

25

therefore, to be in accordance with the paid-up capital. Therefore, as regulate by law, the Board of directors agreed to propose the Annual General Shreholders meeting to consider for correction in the number 4 of Companys registration document to be in according to the Companys capital reduction. Agenda 10 Other business. (If any) All shareholders are cordially invited to attend the Annual General Shareholders Meeting No. 1/2011 on Thursday, April 28, 2011 at 2:00 p.m., the conference room C on 9th floor of the Nation Tower Building, Bangna-Trat Road, Bangkok. The company will open for shareholders registration from 12:00 a.m. The names of shareholders to attend AGM No. 1/2011 will be specified on March 15, 2011 and, by the section 225 in Securities and Exchange Act, the names of shareholders will be compiled by closing the shareholders register book on March 16, 2011. In connection with the above-mentioned Annual General Meeting of Shareholders, the Company would like to ask the shareholders who cannot attend the meeting to appoint other person or any of the independent directors to be your proxy to present and vote for you. 1) Mr. Somboon Chinsawananon 2) Mr. Saroch Lamlertprasertkul 3) Mr. Pravit Tantiwasinchai 4) Mr. Phairat Sittakul 5) Mr. Vorasit Pokachaiyapa 6) Mr. Kachen Benjakul In addition, Shareholders can appoint Mr. Viboolsak Udomvanich Company Secretary as your proxy in voting. Please return the executed proxy form to the company within April 27, 2011 so that it can reach the company prior to the meeting date. This is to ensure that the faster preparation for the meeting. In order to speed up and facilitate the registration process at the Annual General Meeting of Shareholders, it is kindly requested that the shareholder and / or the proxy bring the letter having the barcode or Proxy From having the barcode, as attached hereto, together with the identification documents for meeting attendance, and present them to the registration staff on the date of the meeting.
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Should any shareholder has queries in relation to the agenda, please send it to the company in advance via the Investor Relation at Company' secretary at cs@se-ed.com, or Investor Relations at ir@se-ed.com, Independent Director at id@se-ed.com, or fax to 02-739-8699. However, should investor like to view the invitation letter for shareholder's meeting and meeting minutes, proxy declaration letter, please visit the Company's website for information regarding investor relation at www.se-ed.com/ir from March 28, 2011 onward. In addition, as the Stock Exchange of Thailand has given an additional alternative for listed companies to prepare Annual Report in CD-ROM format, therefore, the Company has presented its Annual Report 2010 in CD-ROM along with summary of the financial information from the Annual Report 2010. However, in case any shareholder wishes to receive an Annual Report 2009 in publication form, please contact Investor Relation SE-EDUCATION Public Company Limited 1858/8790 Nation tower Bldg., 19th floor, Bangna-Trad Road, Bangna Bangkok 10260. Telephone: 02-739-8000 press 8 Fax: 0-2739-8699 E-mail: ir@se-ed.com.

Conclusion Se-Ed Books Company is the stronger company in the vision of books quality, Famous company, Sale through Internet channel are available, Advertising continually, More powerful and wide range of target but we have a difference commitment in term of sealer and renter that we focus on the real reader who want to reading more books and variety of books but less of budget to be owner all of that books. Dao Book rental store( Chiang Mai Province) and Wow Book rental store( Chiang Mai Province) are the same pattern with other rental books store that focus on rental revenue only from the rental price without differentiates pattern but we provide the complex atmosphere, Coffee corner and other service to the customer but the same benefit that we should have in same standard of competitor is many number and Variety kinds of books that will make a more satisfaction to the customer and attractive people in the same location.

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STP Analysis

Segmentation:

Students (10-20 years) Status: averagely well Admire to rent cartoon books in high quantity and frequently Predict that students will be our main customers around 55%

Working age (20-35) Status averagely well Admire to rent cartoon books or fictions Predict that working age will be our customer around 35%

Housewife Group (15-50) Status: low-averagely Admire to rent soap opera book, summary of series on TV that on air at that period Predict that housewife age will be our customer around 10%

Geography The area around shop must have many people Our company have to stay in the urban area such as near a school, near a university

Psychology Lifestyle of people who love reading and love cartoon

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Segmentation
Student Woring Age Housewife

10% 55%

35%

Target Marketing Our company concern about cartoon books. Although we focus on cartoon books but we dont forget others who love reading but not like a cartoon, so we have some novel books, some magazine. We want to respond requirement of customers who love reading. So, we set up low price and provide equally services for everyone. We dont focus on demographic segmentation of customer because all gender, all age, all education background, everyone can touch our product. We want to see who love reading has happiness as same as us, so the target that we should to follow is psychological segmentation because direct for our product and easy for improve our company as follow: Main Target Marketing: Everyone who love cartoon Second Target Marketing: Everyone who love reading Future Target Marketing: Everyone who interest cartoon book, want to read something and like a natural and modern area in urban

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Positioning Unique of Shop (Cartoon Book)

Container Cartoon Books

Old cartoon book shop

Quality of Service

From mission of Container Cartoon Books focus on service that provide for rent a book in group of childhood and teenager. A factor that important for decided of customer is convenience of travel, several of type of cartoon books. We are stress to response for requirement of customer as follow: A convenience about the area that we build the shop A convenience about travel of customer Unique of style of our shop that we focus on cartoon books Quality and comfortable of service such as new books, clean, collocation of book is easy for find (http://www.banneronline.net/Business/bookrent.pdf)

1. Marketing mix strategies (4P)

Things that will meet the needs of our customers is that there are four items; product, price, place and promotion. 4 things have to be consistent, and in the same direction to meet our customers' needs perfectly.

Product Strategies Our products are cartoon book and magazine that can respond to customers

who need to get the entertainment and relax by read a book product are diverse and quality book. We always update and provide new cartoon book and magazine.

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Price Strategies Because of, our products is a book rents out daily, then estimate is inexpensive

for appropriate that customer can pay for quality of our product. We are confident that our customers are satisfied with the product and worth the money that their paid out.

Place Strategies We choose located of our company near with Chiang Mai University

in Chiang Mai province because our target are student of high school / university and working people that have power to purchase.

Promotion Strategies We will promote by local radio and website of company or social network;

because our targets are student and working people that always use computer. We will update the new information all the time.

Sale forecast Populations estimate of Chiang Mai is 1,670,317 about in Amphoe Muang is 240,046 (http://www.amphoe.com/menu.php) Target market that our company chooses is the person who can read and want to meet entertainment or increase knowledge with reading most of them will be the student who studies in the high school or university and the working people. We forecast that our customer will come to our container cartoon book as follow;

Provide book Rent book (per day) Prices Total revenue (for 1 day) Total revenue (for 1month) Total revenue (for 1 year)

5,000 book 500 book

4 baht/book 2,000 baht 60,000 baht 720,000 baht

Total for all revenue in 1 year 720,000 baht

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So this is the highest revenue that we can do for one year

Sale figure of the first years

90000 80000 70000 Price (baht) 60000 50000 40000 30000 20000 10000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Month

Sale figure of the second years

79000 78500 78000 Price (baht) 77500 77000 76500 76000 75500 75000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Month

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Sale figure of the third years

78800 78600 78400 78200 Price (baht) 78000 77800 77600 77400 77200 77000 76800 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Month

Sale figure of the fourth years

80000 79500 Price (baht) 79000 78500 78000 77500 77000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Month

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Sale figure of the fifth years

79500 79000 78500 Price (baht) 78000 77500 77000 76500 76000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Month

Sale figures for five years

1000000 950000 900000 850000 800000 750000 700000 Year1 Year2 Year3 Year4 Year5

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Explanation

Because of our company are new company and the customer unknown our products so companys sale in the first year will be lower than the cost that we are invested. In the second year sales still lose but it will be better than the first year because the customer begin to know about company. After that customers and revenues are increasing. When our company is known in the market that it make we have increasing competitors. So, it make we are more competitors and we will solve this problem by we will create a new product and try to promote our product, promotion and service again in order to remind the customer to use our product again and after promote the product our sale will be become to normal situation.

Marketing Expenses Container cartoon book Company has expenses as follow;

Conclusion Our business is the new business and few competitors. We choose located of company near Chiang Mai University in Chiang Mai because our targets are student and working people. Our unique building is container that makes people interest and remember our company, the product is quality and always update. We focus with people who can read a book most of them are student and working people, they are have power to purchase. We have a good service to customer we provide 5,000 book for customer and always create the new promotion for make other to know about company and maintain the standard of product to make old customer to trust our company. In the future we will lead of cartoon rent business in this area and plan to expand branches to region of Thailand.

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Chapter 4 Pre-operating cost

36

Pre-operating Land 100 Square yard Certificate Patent Copyright cost Trademark Total of Certificate 14,500 3,000 7,000 24,500 200,000

Land Located in Chiang Mai province behind municipality Sutep adjoin Pongnoi School and nearby Chiang Mai University. Map

Investment Land 100 Square yard Building in Container Total Investment 200,000 600,000 800,000

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Equipment Computer 1 unit (20,000/unit) Printer 1 unit (7,580/unit) Telephone with Fax 1 unit (7,990/unit) Stapler 1 unit (1,100/unit) Honeywell Laser Barcode Scanner 1 unit (3,745/unit) Cash Register SHARP XE-A102 1 unit (4,490/unit) Photocopier1 unit (17,990/unit) Plastic for book A4 price (150 /unit) 5 units

20,000 7,580 7,990 1,100 3,745 4,490 17,990 750 1,050 1,750 5,300 2,000 6,300 3,345 4,210 2,460 3,055 1,015 555 565 27,800 7,500 3,800

F14 price( 210 /unit) 5 units A3 price (350/unit) 5 units

Container of hot water and cool water 1 unit (5,300/unit) Microwave LG MS2049GW 1 unit (2,000/unit) Refrigerator 6.4Q 1 unit (6,300/unit) Flush Toilet 1 unit (3,345/unit) Urinal 1 unit (4,210/unit) Mirror 1 unit (2,460/unit) Countertop Basin 1 unit (3,055/unit) Wall hung basin 1 unit (1,015/unit) Hook 1 unit (555/unit) Paper holder 1 unit (565/unit) Surveillance camera 2 units (13,900/unit) Burglar alarm 1 unit (7,500/unit) Fire Equipment FireAde2000 1 unit (3,800/unit)

Total Equipment

134,350

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Fix Asset Bookcase Working Table Chair BENNY Table for customer 2 seats 3 units (2,490/unit) Table for customer 4 seats 2 units (1,800/unit) Total Fix Asset 2,300 3,950 1,800 7,470 3,600 19,120

Depreciation Building Depreciation 600,000 20 Baht Years

First Year Depreciation Building Value 30,000 570,000 Baht Baht

Second Year Depreciation Accumulate Dep. Building Value 30,000 60,000 540,000 Baht Baht Baht

Third Year Depreciation Accumulate Dep. Building Value 30,000 90,000 510,000 Baht Baht Baht

Forth Year Depreciation Accumulate Dep. Building Value 30,000 120,000 480,000 Baht Baht Baht

Fifth Year Depreciation Accumulate Dep. Building Value 30,000 150,000 450,000 Baht Baht Baht
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Investment Cost

Investment Building Computer

Amount 600,000 20,000

Depreciation 20 3

Annual Dep. 30,000 6,667

Monthly Dep. 2,500 556

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Depreciation First Year Investment Amount Building Computer Total 900,000 20,000 920,000 Jan 2,500 556 3,056 Feb 2,500 556 3,056 Mar 2,500 556 3,056 Apr 2,500 556 3,056 May 2,500 556 3,056 Jun 2,500 556 3,056 Jul 2,500 556 3,056 Aug 2,500 556 3,056 Sep 2,500 556 3,056 Oct 2,500 556 3,056 Nov 2,500 556 3,056 Dec 2,500 556 3,056 Total 30,000 6,672 36,672

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Layout Part 1: First Floor

The first floor of our store that we would like to mention has the counter. Counter is where use the rental of books. Inside the first floor will have bookcase, area for read the cartoon books and toilet service for the customer.

Part 2: Second Floor

The second floor is area for reading cartoon books to service. Also, there is the balcony for customer can use for read cartoon and relax to you.
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Chapter 5 Operation Cost

43

5.1 Product Characteristics The books that shop variety types, customer dont limit in choosing books. Container cartoon books types of cartoon books such as Action / Adventure, Romantic, Comedy, Sports, Horror, and other.

5.1.1 Action cartoon books

5.1.2 Romantic cartoon books

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5.1.3 Comedy cartoon books

5.1.4 Sport cartoon books

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5.1.5 Horror cartoon books

5.1.6 Other cartoon books

Price each books calculate from the books 30-35 is 3 baths, 40-45 is 4 baths, and 50-55 is 5 baths both rent read that shop and home.
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5.2 Service process Container cartoon books are service informally. Customer can choose books for a long time, dont limit time or not force to customer while that customer choosing and give an opportunity to choose freedom. When customer dont find books, can ask and staff help to find books that you want. When customer require old books than that the shop or the shop dont have, the shop can find response to customer immediately. You want thing us can find to you. Moreover, Container cartoon books have service read books that the shop and read books that the shop calculate normally or equal rent to home and how much you can to rent a book.

Help to find the books Customer select the books freely Put ID card or other card

To use service in Container Cartoon Books Pay money and customer can choose between read at shop or go to read at home Customers

Return to Container Cartoon Books

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Step of service process 1. Welcome to Container cartoon books. 2. Customer freedom to choosing the books. 3. When you cant the books, you can ask staff and staff help you find the books. When customer requires old books or new books, the shop can find to the books. 4. When you rent the books, you give identity card or other card that have picture of you by the shop keep card of you after rent every time. You can rent all the books 3 days. 5. Calculate the books and pay money. 6. When you rent more than 3 days, you pay compensation by think from day that set such as rent the books 2 books, 3 baths per book is 6 bath and excess 3 days so must pay 9 baths to owner.

5.3 Location Located in Chiang Mai province behind municipality Sutep adjoin Pongnoi School and nearby Chiang Mai University.

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5.4 Facility Layout

Gate

The size of gate industry is 3.5 m and height 2 m. We change the color of gate is blue color.

(Example of the gate)

Car park

The size of the parking lot can park 6 cars and it has 1 rows. So, Total Park is 32 cars and has a canopy prevent sunlight and rain.

(Example of the cars park) Pattern of store building Structure

First floor

Second floor

Our Container cartoon books are divided into 2 floors. The first floor is counter to use rental of cartoon books and area for reading books. The second floor is the area for reading books and second floor has balcony. Customer can use for reading. It has airy suitable for reading book and relax.
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Inside pattern of Container cartoon books First floor

The building has a height of about 3 meters and it has 2 parts. First is counter for rental books and area for reading books inside the airy suitable for reading book. Second is the toilet.

First floor

Toilet

50

Second floor

The building has a height of about 3 meters and area for reading books inside the airy suitable for reading book and second floor has balcony. Customer can use for reading books.

Second floor

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5.5 Machine/Tools/Equipment

Office

Computer Acer Aspire M5800 Intel Core 2 Quad 8200 (2.33GHz, 4MB L2 Cache, 1333MHz FSB) Intel G43 Express Chipset 2GB DDR3 up to 8GB 750GB S-ATA 7200RPM HDD DVD/RW16X SuperMulti LableFlash Function Multi-in-One Media Card Reader NVIDIA GeForce GT-210 512MB graphics solution Embedded high-definition with 7.1-channel audio support Gigabit Ethernet, Wake-on-LAN ready PCI Express 2.0 x16 graphics card support Linux X-Window Program Warranty 1 Year Parts & Labor 1 Year Onsite Service free Kaspersky Anti-Virus No Monitor Price with vat 20,000 bath

Printer Canon PIXMA MP648 Print speed black (draft, A4) 9.2 imp Print speed color (draft, A4)8.1 imp Resolution Print 9600x2400 dpi Resolution Scan 4800x9600 dpi Scan Speed Black (A4) : 300 dpi Scan Speed Color (A4) : 300 dpi Copy Speed Black 8.2cpm Copy Speed Color 4.6cpm Cartridge 820BK, 821BK,C,M,Y Interface USB Price with vat 7,580 bath

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Telephone with Fax FAXPHONE L90 Multifunction Printer Multifunction Devices: Fax Multifunction Devices: Printer Recommended Use: Plain Paper Print Print Color: Monochrome Maximum Mono Print Speed (ppm): 15 Maximum Print Resolution: 600 x 600 dpi Height: 12.8" Width: 19.1" Depth: 22.8" Weight (Approximate): 18.40 lb USB: Yes Fax Color: Monochrome Modem Speed: 33.60 Kbps Transmission Speed: 3 sec/page Media Type: Plain Paper Media Size: Letter, Legal, A4 Price7,990 bath

Stapler MAX-HD-3D (30sheet) Price 1,100 bath

Metrologic / Honeywell Laser Barcode Scanner Model MS5145 ,MK5145 With line of USB Speed in reading 72/second Can use both click on bottom and reading automatic Price 3,745bath

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Cash Register SHARP XE-A102 Monitor for owner LCD 16 Monitor for customer LED 7 Speed for print 12 lines/second Drawer 5 rack Price 4,990bath

Photocopier Price 17,990 bath

Plastic for book Contain 100 sheet/pack Price: A4 price 150 bath F14 price 210 bath A3 price 350 bath

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Kitchen or living room

Container of hot water and cool water SHARP SB-29 Durability / Classic / appropriate for everyplace Safety and without lead Can boil both hot and cold water. For giving hot water in 85-95 degree Celsius that it appropriate for all beverage Can provide water 2 liters Compressor system and without CFC Wide 305 mm. High 997 mm. Deep 380 mm. Price 5,300 bath

Microwave LG MS2049GW Contain 20 liters Touch screen Intellowave System Automatic cook 4 programs Automatic melt freeze food Set heat 5 step Set time for cook 1-60 minutes Size 46*26*32 cm. Weigh 10 kg. Price 2,000 bath

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Refrigerator 6.4 cu Mitsubishi Electric MR-18TAX One door Contain 180 liters Automatic for melt 5 big freezing compartment Price 6,300 bath

Toilet

Tanya closet white C186 (Cotto) Two Piece Toilet (S-Trap) Flush Syatem: Siphoned Wash Down (6L) rough-in 305 mm. Bowl Shape: Standard Recommends with Stop Valve and Flexible Hose Dimensions 36.2 x 68 x 37.5 cm. Weight31 (Kg) Price 3,345.00 Baht / set

Natasha urinal white C313 (Cotto) Urinal : Natasha Medium size wall hung urinal with built-in trap (Seal) Size: 330 x 315 x 600 mm. Mass : Recommends with Flush Valve : CT474N (P) , TS401DUF Recommends with Valve : CT472SL Dimensions 33 x 31.5 x 60 cm Weight24.5 (Kg) Price 4,210.00 Baht / piece

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Joy mirror MC325 (Cotto) Dimensions 60 x 80 cm Weight 7.1 (Kg) Price 2,460.00 Baht / piece

Opera lavatory 1 th hyg. SC1 C05847 (Cotto) Coutertop Basin : Opera Series Hygiene and easy to clean With luxuarious design, With Overflow Hole Size: 600 x 500 x 195 mm. Standard faucet hole : Standard 1" Mass : Recommends with plug waste CT673, CT677 with trap waste CT680AX To enhance its absolute beauty, Recommends with Opera Series C12607 Dimensions 60 x 50 x 19.5 cm. Weight15 (Kg) Price 3,055.00 baht / piece

Kensington 20 lavatory 1th SC1 C013 (Cotto) Wall hung basin : Kensington 20 Overflow Hole Chain Hole Size : 500 x 420 x 195 mm. Standard 1 centered Made to order : centered4 " , centered8 Mass : Recommends with plug waste CT670 with trap&waste CT680 Can use with pedestal : C404 Price 1,015.00 baht / piece

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Royal elite hook SC1 C8530 (Cotto) Hook : Elite Hook With fixing screws Size: 30 x 80 x 80 mm. Mass : Recommends with Accessories Elite Series Price 555.00 baht / piece

Atlantis THR C831 HB (Cotto) Paper holder : Atlantis Paper holder wall mounted. With Stainless bracket Size: 200 x 120 x 155 mm. Mass : Recommends with Sanitary ware ,Basin and Accessories Atlantis Series Specification Dimensions 20 x 12 x 15.5 cm Price 565.00 baht / piece

Other

Surveillance camera VS-1142 1/3" SONY CCD, 540TVL 3.5-8 mm vari-focal lens Exquisite design, precise circuit & structure, incorporated the highest technology Aluminum structure, All sealed water-proof body Sunshield used for outdoor supplied Vary focal lens, easy to fit to a wide range of requirements and conditions Longer working distance in night ( 30-35m), Best choice for large zone surveillance system such as borders & warehouse etc Cable conceal inside of the bracket Weight : 950g Price 13,900 bath

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Burglar alarm Set time for open/close automatically Can set for link with computer and can call back event 512 events Screen LCD 2x16 Keyboard on screen Jamming detection Partial arm zone Hands-free Inactivity monitoring Second electric system 15 hours when power failure Price 7,500 bath

Fire Equipment Price 3,800 bath

Fix Asset

Shelf of book Price 2,300 bath

59

Working Table Price 3,950

Chair BENNY Price 1,800

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Table for customer 2 seats Price 2,490

Table for customer 4 seats Price 1,800

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5.6 Logistics Management Logistics can be classified as an enterprise planning framework for material management, information, service and capital flows. Logistics when seen in the context of the modern day prevalent work environment also includes information that is complex in nature besides giving importance to all the communication and control system that are essential for efficient working of the organization. In the words of a layman, logistics can be defined as having the right type of product or service at the right place, at the right time, for a right price and in the right condition. In business terms, it can be summarized as a competitive strategy adapted by the enterprise to meet and exceed the expectations of its existing and prospective customers. It refers to a complete process of total supply chain management that is established to achieve a state of perfection through efficiency and integration. Logistics does not mean a single work activity but refers to a group of activities performed to attain the goal of a business enterprise that is maximizing the Profits. This may involve steps like purchasing, planning, coordination, transportation, warehousing, distribution and customer service. A business can run without profits, but it needs money to fund its services, pay its employees and grow its customer base. Logistics play an important part in the present business world; it cannot be neglected by an enterprise focused on growth and profitability. As per the Council of Logistics Management, logistics has been defined as the part of the process of supply chain that plan, control and implement an effective and efficient flow for the purpose of storage of goods and services and other related information from the point of commencement to the point of final consumption with a aim to satisfy the requirements of its existing and prospective customers. All activities that are involved in the movement of goods and services from the point of origin to the point of final consumption are grouped under the term 'logistics'. The art of managing or supervising all these activities when grouped together as a collective unit, are placed under 'logistics management'. People who are authorized or given the task of managing the aspect of logistics management are referred to as 'distribution managers' or 'logistics managers'. (http://www.bestlogisticsguide.com/what-is-logistics.html)

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Our products transportation Our company is Renting a book. We buy all books in shop that we go for buy by ourselves. If we have to check book with ourselves, we are going to their shop and take it come back with ourselves. Sometime we order to shop and if they have new books, they have to send it to our company immediately via transportation of them.

We are bought it by ourselves

5.7 Facility management

Counter

1. Counter

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5.8 Equipment Conan

Summary

Detective Conan is about an elementary school boy named Conan Edogawa. He solves mysteries and crimes through reasoning and logic and with the help of friends and nifty gadgets. Conan is really a 17-year-old famous high school detective, Shinichi Kudo. While investigating some suspicious activity, Shinichi was knocked over the head by a man dressed in black. During his semi-conscious state, an experimental drug was forced down his throat that was meant to kill him. Instead, Shinichi was shrunk into a little kid. In order to prevent the men who did this to him from hurting his friends and family, Shinichi changed his name to Conan Edogawa and now lives with his girlfriend, Ran and her dad. Japanese manga series written and illustrated by Gosho Aoyama. The first released on June 18 ,1994. Has been collected in seventy-four Tankbon volumes as of December 14th, 2011. Cartoon Conan have 727 chapters and publish amount 67 copy.(Japanese) Now a day in Thailand have cartoon Conan 663 chapters, 63 copies. (not finish)

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One Piece

Summary

One Piece follows the adventures of Monkey D. Luffy, a 17-year-old boy who gains elastic abilities after inadvertently eating a supernatural fruit, and his diverse crew of pirates, named the Straw Hat Pirates. Luffy explores the ocean in search of the world's ultimate treasure known as the One Piece and to become the next Pirate King. Along his journey, Luffy makes several friends and battles a wide variety of villains, many of whom try to capture the Straw Hats.

Japanese manga series written and illustrated by Eiichiro Oda. The first released on December 24, 1997. Since its release, One Piece has become the most popular manga series of all time in Japan and one of the most popular manga series worldwide. It is the highest-selling manga of all time in the history of Weekly Shnen Jump, as well as currently being its most acclaimed manga. In 2010, Shueisha announced that they sold over 230 million volumes of One Piece manga so far; volume 61 set a new record for the highest initial print run of any book in Japan in history with 3.8 million copies (the previous record belonging to volume 60 with 3.4 million copies). Volume 60 is the first book to sell over two million copies in its opening week on Japan's Oricon book rankings.One Piece is currently ranked as the best-selling series of all time in manga history. It enjoys a very high readership, with more than 250 million volumes of the series sold by 2011. One Piece has received wide critical acclaim from reviewers, primarily for its art, characterization, humor and story. Now a day in Japanese have cartoon one piece 525 chapters, 64copies. (not finish) Now a day in Thailand have cartoon one piece 60 copies.( not finish)

65

Naruto

Summary The first main arc of Naruto begins as you are introduced to a world dominated by Ninjas. These ninjas have their own hidden villages around the entirety of the world, and story begins in the hidden leaf village of Konoha. According to their history, the hidden village was once terrorized by the Ninetailed Fox, a beast that threatened the actual existence of their village. The ninjas did their best to fight against it, but its power was far too immense. Many were injured, and even more have died. Just when there seemed to be no hope, their leader the 4th Hokage appears. He seals the beast inside a baby using a forbidden justu at the cost of his own life. The baby's name is Naruto Uzumaki. Japanese manga series written and illustrated by Masashi Kishimoto. The manga was first published by Shueisha in 1999. Naruto is one of the best selling manga of all time having sold more than 113 million copies in Japan. The first 238 chapters are known as Part I, and constitute the first part of the Naruto storyline. Manga chapters 239 to 244 comprise a gaiden series focusing on the background of the character Kakashi Hatake. All subsequent chapters belong to Part II, which continues the storyline in Part I after a two and a half year time gap. Besides the regular Naruto manga, a spin-off series focused in the character of Rock Lee started being published in Shueisha's Super Strong Jump since December 2010. Now a day in Thailand have cartoon naruto 53 copies.( not finish)

66

Bleach

Summary Bleach follows the adventures of Ichigo Kurosaki after he obtains the powers of a Soul Reaper ( Shinigami?, literally, "Death God") a death personification similar to the Grim Reaperfrom another Soul Reaper, Rukia Kuchiki. His newfound powers force him to take on the duties of defending humans from evil spirits and guiding departed souls to the afterlife. Japanese manga series written and illustrated by Tite Kubo. Bleach has been serialized in the Japanese manga anthology Weekly Shnen Jump since August 2001, and has been collected into 51 tankbon volumes as of August 2011. The first volume was released on January 5, 2002, and as of December 2010, 51 volumes have been released. Have sold more than 72 million copies in Japan, and is one of the most sold mangas in the United States. Since Bleach's premiere, over 450 chapters have been released in Japan. Now a day in Thailand have cartoon bleach 52 copies.( not finish)

67

Dragon Ball

Summary Dragon Ball was inspired by the classical Chinese novel Journey to the West. It follows the adventures of the protagonist Goku from his childhood through adulthood as he trains in martial arts and explores the world in search of the seven mystical orbs known as the Dragon Balls, which can summon a wishgranting dragon when gathered. Along his journey, Goku makes several friends and battles a wide variety of villains, many of whom also seek the Dragon Balls for their own desires. Japanese manga series written and illustrated by Akira Toriyama. Dragon Ball was initially serialized in the manga anthology Weekly Shnen Jump starting on December 3, 1984.The series ended on June 5, 1995. The 519 individual chapters were published into 42 tankbon volumes. Since its release, Dragon Ball has become one of the most successful manga and anime series of all time. The manga's 42 volumes have sold over 152 million copies in Japan and more than 200 million copies worldwide. Now in Thailand have whole set dragon ball book.

68

Slam Dunk

Summary Hanamichi Sakuragi is a delinquent who has never had any luck with girls. However, when he meets Haruko Akagi, he is sure that she's the one for him. Haruko is a big basketball fan and notices his potential as a basketball player (due to his immense height). Hoping to win her heart, Hanamichi earnestly tries out for the basketball team. Does this complete newbie have what it takes to even join the team? A sports-themed manga series written by Takehiko Inoue. The series was originally published in Shueisha's Weekly Shnen Jump since the issue 40 from 1990 until the issue 27 from 1996. The 276 individual chapters were originally collected in 31 tankbon editions under Shueisha's Jump Comics imprint. The first volume being published on February 8, 1991 and volume 31 on October 3, 1996. Now in Thailand have whole set Slam Dunk book.

69

Captain Tsubasa

Summary The story focuses on the adventures of a Japanese Soccer team and its Soccer captain "Tsubasa Ozora". The series is characterized by dynamic soccer moves, often both stylish and impossible, similar to Shaolin Soccer. Plot focuses on Tsubasa's relationship with his friends, rivalry with his opponents, training, competition, and the action and outcome of each Soccer match. Created by Yichi Takahashi in 1981. The Captain Tsubasa manga series was originally serialized in Shueisha's Weekly Shnen Jump comic book magazine between 1981 and 1988, spanning a total of 37tankbon volumes. It was continued onto a sequel, Captain Tsubasa: "World Youth" Saga, which was serialized between 1994 and 1997 in Shnen Jump, spanning 18 volumes, and another sequel, entitled Captain Tsubasa: Road to 2002, which was serialized between 2001 and 2004 in Weekly Young Jump, which spanned 15 volumes. The comic is still running, with the latest sequel entitled Captain Tsubasa: Golden-23, serialized in Weekly Young Jump from 2005 to 2008. Now in Thailand have whole set Slam Dunk book.

70

Reborn

Summary The Reborn! story revolves around a boy named Tsunayoshi "Tsuna" Sawada, who is chosen to become the Vongola Family's boss due to him being the great-great-greatgreat grandson of the first Vongola boss, who had moved to Japan from Italy during his time. He is told by Reborn that he will become the tenth (Italian decimo) Vongola boss. Also, the other candidates for the position of the head of the Vongola Family have died. For these reasons, Tsuna is the only remaining heir. As such, Timoteo a.k.a. "Vongola IX", the current head of the family, sends Reborn, an infant hitman from Italy, to train Tsuna. Tsuna then unwillingly undergoes training from Reborn. Reborn's main method of teaching Tsuna is the "Deathperate Bullet", which will make the person be "reborn" with a stronger self intent on fulfilling his dying will. Through his experiences, the initially clumsy and underachieving Tsuna unconsciously becomes stronger and more confident, which ultimately makes him better suited as the Vongola Family's boss despite continuing to reject his Mafia inheritance. He also starts making several friendships such as his crush Kyoko Sasagawa. Japanese manga written and illustrated by Akira Amano. The first volume having been released on October 4, 2004 and as of April 30, 2010, twenty-nine volumes have been released. Now a day in Japanese have cartoon reborn 203 chapters,37 copies.( not finish) Now a day in Thailand have cartoon reborn 195 chapters,32 copies.( not finish)

71

GTO (Great Teacher Onizuka)

Summary

Eikichi Onizuka, a 22-year-old ex-biker. He's crude, foul-mouthed, and has a split-second temper. His unlikely goal: to be the Greatest High School Teacher in the World! Of course, the only reason he wants to be a teacher is so he can try and score with the hot students. Before he can become a full instructor, he's got to work as a student teacher to earn his credentials. Onizuka may think he's the toughest guy on campus, but when he meets his class full of bullies, blackmailers, and scheming sadists, he'll have to prove it. Japanese manga written and illustrated by Tohru Fujisawa. It serialized from May 1997 to April 2002. It won the 1998 Kodansha Manga Award for shnen. Published in Thailand by Wiboon Kit 25 copies.(2540-2545) Now in Thailand have whole set GTO book.

72

The Prince of Tennis

SUMMARY

Echizen Ryoma is a young tennis prodigy who has won 4 consecutive tennis championships but who constantly lies in the shadow of his father, a former pro tennis player. He joins the Seishun Gakuen junior highschool, one of the best tennis schools in Japan, and there along with his teamates he learns to find his own type of tennis in an attempt to defeat his biggest obstacle of all: his father as well as himself. Japanese manga series written and illustrated by Takeshi Konomi. The manga was first published in Japan in Shueisha's Weekly Shnen Jump in July 1999, and ended publication on March 3, 2008. A total of 379 chapters were serialized, spanning 42 volumes. The manga has sold over 40 million copies in Japan. Now in Thailand have whole set Prince of Tennis book.

73

Doraemon

SUMMARY

Doraemon is sent back in time by Nobita Nobi's great-great grandson Sewashi to improve Nobita's circumstances so that his descendants may enjoy a better future. In the original time-line, Nobita experienced nothing but misery and misfortune manifested in the form of poor marks and grades, physical disasters, and bullying throughout his life. This culminates in the burning down of a future business he set up which leaves his family line beset with financial problems. In order to alter history and better the Nobi family's fortunes, Sewashi sent him a robot called Doraemon. Japanese manga series created by Fujiko F. Fujio. The series first appeared in December 1969, when it was published simultaneously in six different magazines. In total, 1,344 stories were created in the original series, which are published by Shogakukan under the Tentmushi . Doraemon was awarded the Japan Cartoonists Association Award for excellence in 1973. Doraemon was awarded the first Shogakukan Manga Award for children's manga in 1982. The first Osamu Tezuka Culture Award in 1997, etc.

74

Death Note

SUMMARY

Light Yagami is an extremely intelligent young man who resents the crime and corruption in the world. His life undergoes a drastic change when he discovers a mysterious notebook, known as the "Death Note", lying on the ground. The Death Note's instructions claim that if a human's name is written within it, that person shall die. Light is initially skeptical of the notebook's authenticity, but after experimenting with it, Light realizes that the Death Note is real. After meeting with the previous owner of the Death Note, a shinigami named Ryuk, Light seeks to become "the God of the New World" by passing his keen judgment on those he deems to be evil or who get in his way. A shinigami's Death Note is a notebook that can kill any human whose name is written in it. All Death Notes are governed by the same set of rules determining the extents and limitations of the Notes' powers. Death Note is a manga created by writer Tsugumi Ohba and manga artist Takeshi Obata. Death Note was first serialized in 108 chapters by Shueisha in the Japanese manga magazine Weekly Shnen Jump from December 2003 to May 2006. The series was also published in tankbon format in Japan starting in May 2004 and ending in October 2006 with a total of 12 volumes. Now in Thailand have whole set death note book.

75

Chapter 6 Administration Cost

76

Organization Chart

Cashier ( Full time )

Cashier ( Part time )

Administration Cost

Employee Salary

Wage rate our organization

1. Cashier (full time) 2. Cashier (part time) Total Salary expense/month

1 person 1 person

8,000 baht 4,000 baht 12,000 baht

77

Investment and depreciation

78

79

80

81

Chapter 7 Financial Analysis

82

7.1 Income Statement

7.1.1 Income Statement Year 1

Contrainer Cartoon Book Store Income Statement For the year ended December, 31 2012 JAN Revenue Sale Cost of good sold Gross Income Operation Expenses Stationary expense Electricity Expense Salaries Expense Water supply Expense Internet expense Depreciation Administration Total Opertion Expenses Income before Tax Tax (30%) Net Income (Loss) 45,000.00 55,000.00 10,000.00 FEB 54,000.00 54,000.00 MAR 57,000.00 57,000.00 APR 60,000.00 60,000.00 MAY 61,500.00 61,500.00 JUN 75,000.00 7,500.00 67,500.00 JUL 72,000.00 72,000.00 AUG 70,500.00 70,500.00 SEB 72,000.00 72,000.00 OCT 73,500.00 73,500.00 NOV 78,000.00 7,800.00 70,200.00 DEC 77,400.00 77,400.00 Total 795,900.00 70,300.00 725,600.00

1,000.00 1,500.00 12,000.00 140.00 1,500.00 17,243.00 14,360.00 47,743.00 57,743.00 17,322.90 40,420.10

1,400.00 12,000.00 135.00 1,200.00 17,243.00 13,200.00 45,178.00 8,822.00 2,646.60 6,175.40

1,400.00 12,000.00 135.00 1,100.00 17,243.00 13,130.00 45,008.00 11,992.00 3,597.60 8,394.40

1,300.00 12,000.00 130.00 1,200.00 17,243.00 13,190.00 45,063.00 14,937.00 4,481.10 10,455.90

1,200.00 12,000.00 120.00 1,100.00 17,243.00 13,205.00 44,868.00 16,632.00 4,989.60 11,642.40

1,400.00 12,000.00 120.00 1,300.00 17,243.00 13,365.00 45,428.00 22,072.00 6,621.60 15,450.40

1,200.00 12,000.00 125.00 1,200.00 17,243.00 13,341.00 45,109.00 26,891.00 8,067.30 18,823.70

1,100.00 12,000.00 135.00 1,300.00 17,243.00 13,305.00 45,083.00 25,417.00 7,625.10 17,791.90

1,200.00 12,000.00 115.00 1,100.00 17,243.00 13,220.00 44,878.00 27,122.00 8,136.60 18,985.40

1,300.00 12,000.00 135.00 1,200.00 17,243.00 13,200.00 45,078.00 28,422.00 8,526.60 19,895.40

1,350.00 12,000.00 120.00 1,300.00 17,243.00 13,215.00 45,228.00 24,972.00 7,491.60 17,480.40

1,250.00 12,000.00 120.00 1,200.00 17,243.00 13,269.00 45,082.00 32,318.00 9,695.40 22,622.60

1,000.00 15,600.00 144,000.00 1,530.00 14,700.00 206,916.00 160,000.00 543,746.00 181,854.00 54,556.20 127,297.80

83

7.1.2 Income Statement Year 2

Contrainer Cartoon Book Store Income Statement For the year ended December, 31 2013 JAN Revenue Sale Cost of good sold Gross Income Operation Expenses Stationary expense Electricity Expense Salaries Expense Water supply Expense Internet expense Depreciation Administration Total Opertion Expenses Income before Tax Tax (30%) Net Income FEB MAR APR MAY JUN JUL AUG SEB OCT 78,500.00 7,850.00 70,650.00 NOV 78,300.00 78,300.00 DEC Total

78,000.00 77,500.00 76,500.00 77,000.00 78,500.00 77,900.00 77,400.00 78,000.00 78,200.00 7,850.00 78,000.00 77,500.00 76,500.00 77,000.00 70,650.00 77,900.00 77,400.00 78,000.00 78,200.00

78,600.00 934,400.00 15,700.00 78,600.00 918,700.00

1,400.00 12,000.00 130.00 1,300.00 17,243.00 13,160.00 45,233.00

1,200.00 12,000.00 120.00 1,200.00 17,243.00 13,290.00 45,053.00

1,200.00 12,000.00 120.00 1,200.00 17,243.00 13,350.00 45,113.00

1,300.00 12,000.00 130.00 1,100.00 17,243.00 13,250.00 45,023.00

1,200.00 12,000.00 120.00 1,100.00 17,243.00 13,165.00 44,828.00

1,400.00 12,000.00 120.00 1,200.00 17,243.00 13,165.00 45,128.00

1,200.00 12,000.00 135.00 1,100.00 17,243.00 13,155.00 44,833.00

1,100.00 12,000.00 135.00 1,300.00 17,243.00 13,195.00 44,973.00

1,200.00 12,000.00 125.00 1,000.00 17,243.00 13,160.00 44,728.00

1,100.00 12,000.00 115.00 1,200.00 17,243.00 13,195.00 44,853.00 25,797.00 7,739.10 18,057.90

1,150.00 12,000.00 120.00 1,100.00 17,243.00 13,125.00 44,738.00 33,562.00 10,068.60 23,493.40

1,250.00 12,000.00 120.00 1,200.00 17,243.00 13,190.00 45,003.00

14,700.00 144,000.00 1,490.00 14,000.00 206,916.00 158,400.00 539,506.00

32,767.00 32,447.00 31,387.00 31,977.00 25,822.00 32,772.00 32,567.00 33,027.00 33,472.00 9,830.10 9,734.10 9,416.10 9,593.10 7,746.60 9,831.60 9,770.10 9,908.10 10,041.60 22,936.90 22,712.90 21,970.90 22,383.90 18,075.40 22,940.40 22,796.90 23,118.90 23,430.40

33,597.00 379,194.00 10,079.10 113,758.20 23,517.90 265,435.80

84

7.1.3 Income Statement Year 3

Contrainer Cartoon Book Store Income Statement For the year ended December, 31 2014 JAN Revenue Sale Cost of good sold Gross Income Operation Expenses Stationary expense Electricity Expense Salaries Expense Water supply Expense Internet expense Depreciation Administration Total Opertion Expenses Income before Tax Tax (30%) Net Income 77,400.00 77,400.00 FEB 77,600.00 77,600.00 MAR 78,100.00 7,810.00 70,290.00 APR 77,900.00 77,900.00 MAY 78,200.00 78,200.00 JUN 78,500.00 78,500.00 JUL 78,400.00 78,400.00 AUG 78,600.00 7,860.00 70,740.00 SEB 78,500.00 78,500.00 OCT 78,450.00 78,450.00 NOV 78,600.00 78,600.00 DEC Total

78,500.00 938,750.00 15,670.00 78,500.00 923,080.00

1,200.00 12,000.00 120.00 1,200.00 17,243.00 13,690.00 45,453.00 31,947.00 9,584.10 22,362.90

1,200.00 12,000.00 110.00 1,000.00 17,243.00 13,120.00 44,673.00 32,927.00 9,878.10 23,048.90

1,100.00 12,000.00 120.00 1,200.00 17,243.00 13,205.00 44,868.00 25,422.00 7,626.60 17,795.40

1,200.00 12,000.00 120.00 1,200.00 17,243.00 13,115.00 44,878.00 33,022.00 9,906.60 23,115.40

1,200.00 12,000.00 130.00 1,100.00 17,243.00 13,195.00 44,868.00 33,332.00 9,999.60 23,332.40

1,300.00 12,000.00 110.00 1,200.00 17,243.00 13,175.00 45,028.00 33,472.00 10,041.60 23,430.40

1,300.00 12,000.00 135.00 1,100.00 17,243.00 13,310.00 45,088.00 33,312.00 9,993.60 23,318.40

1,200.00 12,000.00 125.00 1,300.00 17,243.00 13,270.00 45,138.00 25,602.00 7,680.60 17,921.40

1,200.00 12,000.00 120.00 1,000.00 17,243.00 13,095.00 44,658.00 33,842.00 10,152.60 23,689.40

1,100.00 12,000.00 100.00 1,200.00 17,243.00 13,195.00 44,838.00 33,612.00 10,083.60 23,528.40

1,250.00 12,000.00 110.00 1,100.00 17,243.00 13,095.00 44,798.00 33,802.00 10,140.60 23,661.40

1,250.00 12,000.00 100.00 1,200.00 17,243.00 13,235.00 45,028.00

14,500.00 144,000.00 1,400.00 13,800.00 206,916.00 158,700.00 539,316.00

33,472.00 383,764.00 10,041.60 115,129.20 23,430.40 268,634.80

85

7.1.4 Income Statement Year 4

JAN Revenue Sale Cost of good sold Gross Income Operation Expenses Stationary expense Electricity Expense Salaries Expense Water supply Expense Internet expense Depreciation Expense Administration Total Opertion Expenses Income before Tax Tax (30%) Net Income 78,900.00 7,890.00 71,010.00 FEB 78,700.00 78,700.00 MAR 78,800.00 78,800.00 APR 78,600.00 78,600.00 MAY 78,700.00 78,700.00

Contrainer Cartoon Book Store Income Statement For the year ended December, 31 2015 JUN 79,000.00 7,900.00 71,100.00 JUL 78,000.00 78,000.00 AUG 79,500.00 79,500.00 SEB 78,600.00 78,600.00 OCT 78,900.00 78,900.00 NOV 79,500.00 7,950.00 71,550.00 DEC Total

78,000.00 945,200.00 23,740.00 78,000.00 921,460.00

1,100.00 12,000.00 110.00 1,100.00 17,243.00 13,325.00 44,878.00 26,132.00 7,839.60 18,292.40

1,100.00 12,000.00 110.00 1,200.00 17,243.00 13,305.00 44,958.00 33,742.00 10,122.60 23,619.40

1,100.00 12,000.00 110.00 1,100.00 17,243.00 13,225.00 44,778.00 34,022.00 10,206.60 23,815.40

1,150.00 12,000.00 125.00 1,100.00 17,243.00 13,100.00 44,718.00 33,882.00 10,164.60 23,717.40

1,250.00 12,000.00 115.00 1,250.00 17,243.00 13,165.00 45,023.00 33,677.00 10,103.10 23,573.90

1,150.00 12,000.00 110.00 1,300.00 17,243.00 13,160.00 44,963.00 26,137.00 7,841.10 18,295.90

1,250.00 12,000.00 125.00 1,150.00 17,243.00 13,255.00 45,023.00 32,977.00 9,893.10 23,083.90

1,100.00 12,000.00 120.00 1,250.00 17,243.00 13,205.00 44,918.00 34,582.00 10,374.60 24,207.40

1,200.00 12,000.00 125.00 1,150.00 17,243.00 13,310.00 45,028.00 33,572.00 10,071.60 23,500.40

1,100.00 12,000.00 100.00 1,250.00 17,243.00 13,195.00 44,888.00 34,012.00 10,203.60 23,808.40

1,150.00 12,000.00 110.00 1,150.00 17,243.00 13,125.00 44,778.00 26,772.00 8,031.60 18,740.40

1,250.00 12,000.00 100.00 1,100.00 17,243.00 13,130.00 44,823.00

13,900.00 144,000.00 1,360.00 14,100.00 206,916.00 158,500.00 538,776.00

33,177.00 382,684.00 9,953.10 114,805.20 23,223.90 267,878.80

86

7.1.5 Income Statement Year 5

Contrainer Cartoon Book Store Income Statement For the year ended December, 31 2016 JAN Revenue Sale Cost of good sold Gross Income Operation Expenses Stationary expense Electricity Expense Salaries Expense Water supply Expense Internet expense Depreciation Administration Total Opertion Expenses Income before Tax Tax (30%) Net Income 78,000.00 7,800.00 70,200.00 FEB 77,500.00 77,500.00 MAR 77,700.00 77,700.00 APR 77,400.00 77,400.00 MAY 77,800.00 77,800.00 JUN 78,000.00 78,000.00 JUL 79,000.00 7,900.00 71,100.00 AUG 78,500.00 78,500.00 SEB 78,900.00 78,900.00 OCT 79,200.00 79,200.00 NOV 79,350.00 79,350.00 DEC 79,100.00 7,910.00 71,190.00 Total 940,450.00 15,810.00 924,640.00

1,400.00 12,000.00 130.00 1,300.00 17,243.00 13,150.00 45,223.00 24,977.00 7,493.10 17,483.90

1,200.00 12,000.00 120.00 1,200.00 17,243.00 13,165.00 44,928.00 32,572.00 9,771.60 22,800.40

1,200.00 12,000.00 120.00 1,200.00 17,243.00 13,300.00 45,063.00 32,637.00 9,791.10 22,845.90

1,300.00 12,000.00 130.00 1,100.00 17,243.00 13,215.00 44,988.00 32,412.00 9,723.60 22,688.40

1,200.00 12,000.00 120.00 1,100.00 17,243.00 13,105.00 44,768.00 33,032.00 9,909.60 23,122.40

1,400.00 12,000.00 120.00 1,200.00 17,243.00 13,170.00 45,133.00 32,867.00 9,860.10 23,006.90

1,200.00 12,000.00 135.00 1,100.00 17,243.00 13,235.00 44,913.00 26,187.00 7,856.10 18,330.90

1,100.00 12,000.00 135.00 1,300.00 17,243.00 13,105.00 44,883.00 33,617.00 10,085.10 23,531.90

1,200.00 12,000.00 125.00 1,000.00 17,243.00 13,165.00 44,733.00 34,167.00 10,250.10 23,916.90

1,100.00 12,000.00 115.00 1,200.00 17,243.00 13,320.00 44,978.00 34,222.00 10,266.60 23,955.40

1,150.00 12,000.00 120.00 1,100.00 17,243.00 13,240.00 44,853.00 34,497.00 10,349.10 24,147.90

1,250.00 12,000.00 120.00 1,200.00 17,243.00 13,130.00 44,943.00 26,247.00 7,874.10 18,372.90

14,700.00 144,000.00 1,490.00 14,000.00 206,916.00 158,300.00 539,406.00 377,434.00 113,230.20 264,203.80

87

7.2 Balance Sheet

7.2.1 Balance Sheet Year 1

Year 1 JAN FEB MAR APR MAY JUN JUL AUG SEB 129,294.40 OCT NOV DEC 184,456.60 Current asset Cash - 70,920.10 - 4,516.60 15,115.40 34,364.90 52,989.40 73,480.40 94,415.70 110,652.90 Fixed Asset Operatind&Administration expense 47,743.00 45,178.00 45,008.00 45,063.00 44,868.00 45,428.00 45,109.00 45,083.00 Accumulated Depreciation - 17,243.00 - 34,486.00 - 51,729.00 - 68,972.00 - 86,215.00 - 103,458.00 - 120,701.00 - 137,944.00 Total Asset - 40,420.10 6,175.40 8,394.40 10,455.90 11,642.40 15,450.40 18,823.70 17,791.90 Liabilities retained earnings Total liabilities & equity

147,247.40 161,925.40

44,878.00 45,078.00 45,228.00 45,082.00 155,187.00 - 172,430.00 - 189,673.00 - 206,916.00 18,985.40 19,895.40 17,480.40 22,622.60

- 40,420.10 - 40,420.10

6,175.40 6,175.40

8,394.40 8,394.40

10,455.90 10,455.90

11,642.40 11,642.40

15,450.40 15,450.40

18,823.70 18,823.70

17,791.90 17,791.90

18,985.40 18,985.40

19,895.40 19,895.40

17,480.40 17,480.40

22,622.60 22,622.60

88

7.2.2 Balance Sheet Year 2

Year 2 JAN Current asset Cash Fixed Asset Operatind&Administration expense Accumulated Depreciation Total Asset Liabilities retained earnings Total liabilities & equity 5,053.10 FEB 12,145.90 MAR 28,586.90 APR 46,332.90 MAY 59,462.40 JUN 81,270.40 JUL AUG SEP OCT NOV DEC 185,430.90

98,664.90 116,089.90 133,889.40

145,634.90 168,428.40

45,233.00 45,053.00 45,113.00 45,023.00 44,828.00 45,128.00 44,833.00 44,973.00 44,728.00 44,853.00 44,738.00 45,003.00 17,243.00 - 34,486.00 - 51,729.00 - 68,972.00 - 86,215.00 - 103,458.00 - 120,701.00 - 137,944.00 - 155,187.00 - 172,430.00 - 189,673.00 - 206,916.00 22,936.90 22,712.90 21,970.90 22,383.90 18,075.40 22,940.40 22,796.90 23,118.90 23,430.40 18,057.90 23,493.40 23,517.90

22,936.90 22,936.90

22,712.90 22,712.90

21,970.90 21,970.90

22,383.90 22,383.90

18,075.40 18,075.40

22,940.40 22,940.40

22,796.90 22,796.90

23,118.90 23,118.90

23,430.40 23,430.40

18,057.90 23,493.40 18,057.90 23,493.40

23,517.90 23,517.90

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7.2.3 Balance Sheet Year 3

Year 3 JAN current asset Cash Fixed Asset Operatind&Administration expense Accumulated Depreciation Total Asset Liabilities retained earnings Total liabilities & equity 5,847.10 FEB 12,861.90 MAR 24,656.40 APR 47,209.40 MAY 64,679.40 JUN 81,860.40 JUL AUG SEPT 134,218.40 OCT NOV DEC 185,318.40

98,931.40 110,727.40

151,120.40 168,536.40

45,453.00 44,673.00 44,868.00 44,878.00 44,868.00 45,028.00 45,088.00 45,138.00 44,658.00 44,838.00 44,798.00 45,028.00 17,243.00 - 34,486.00 - 51,729.00 - 68,972.00 - 86,215.00 - 103,458.00 - 120,701.00 - 137,944.00 - 155,187.00 - 172,430.00 - 189,673.00 - 206,916.00 22,362.90 23,048.90 17,795.40 23,115.40 23,332.40 23,430.40 23,318.40 17,921.40 23,689.40 23,528.40 23,661.40 23,430.40

22,362.90 22,362.90

23,048.90 23,048.90

17,795.40 17,795.40

23,115.40 23,115.40

23,332.40 23,332.40

23,430.40 23,430.40

23,318.40 23,318.40

17,921.40 17,921.40

23,689.40 23,689.40

23,528.40 23,528.40

23,661.40 23,661.40

23,430.40 23,430.40

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7.2.4 Balance Sheet Year 4

Year 4 JAN Current asset Cash - 9,342.60 FEB MAR APR 47,971.40 MAY 64,765.90 JUN 76,790.90 JUL AUG SEPT OCT NOV DEC 185,316.90

13,147.40 30,766.40

98,761.90 117,233.40 133,659.40

151,350.40 163,635.40

Operatind&Administration expense 44,878.00 44,958.00 44,778.00 44,718.00 45,023.00 44,963.00 45,023.00 44,918.00 45,028.00 44,888.00 44,778.00 44,823.00 Accumulated Depreciation - 17,243.00 - 34,486.00 - 51,729.00 - 68,972.00 - 86,215.00 - 103,458.00 - 120,701.00 - 137,944.00 - 155,187.00 - 172,430.00 - 189,673.00 - 206,916.00 Total Asset 18,292.40 23,619.40 23,815.40 23,717.40 23,573.90 18,295.90 23,083.90 24,207.40 23,500.40 23,808.40 18,740.40 23,223.90 Liabilities retained earnings Total liabilities & equity

18,292.40 18,292.40

23,619.40 23,815.40 23,619.40 23,815.40

23,717.40 23,717.40

23,573.90 23,573.90

18,295.90 18,295.90

23,083.90 24,207.40 23,083.90 24,207.40

23,500.40 23,500.40

23,808.40 18,740.40 23,808.40 18,740.40

23,223.90 23,223.90

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7.2.5 Balance Sheet Year 5

Year 5 JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC Current asset Cash - 10,496.10 12,358.40 29,511.90 46,672.40 64,569.40 81,331.90 94,118.90 116,592.90 134,370.90 151,407.40 168,967.90 180,345.90 fixed asset Operatind&Administration expense 45,223.00 44,928.00 45,063.00 44,988.00 44,768.00 45,133.00 44,913.00 44,883.00 44,733.00 44,978.00 44,853.00 44,943.00 Accumulated Depreciation - 17,243.00 - 34,486.00 - 51,729.00 - 68,972.00 - 86,215.00 - 103,458.00 - 120,701.00 - 137,944.00 - 155,187.00 - 172,430.00 - 189,673.00 - 206,916.00 Total Asset 17,483.90 22,800.40 22,845.90 22,688.40 23,122.40 23,006.90 18,330.90 23,531.90 23,916.90 23,955.40 24,147.90 18,372.90 Liabilities retained earnings Total liabilities & equity

17,483.90 17,483.90

22,800.40 22,800.40

22,845.90 22,845.90

22,688.40 22,688.40

23,122.40 23,122.40

23,006.90 23,006.90

18,330.90 18,330.90

23,531.90 23,531.90

23,916.90 23,916.90

23,955.40 23,955.40

24,147.90 24,147.90

18,372.90 18,372.90

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7.3 Statement of Cash Flow

7.3.1 Statement of Cash Flow Year 1

Cash Flow YEAR 1

JAN Cash flows from operating activities: Net income Depreciation Expense Net cash provide(loss) from operating activities Cash flows from investing activities Purchase of land plus certificate Build of building Purchase of equipment Purchase of Fixed asset Net cash provide(loss) from investing activities Cash flows from financing activities long-term debt Net cash provide(loss) from financing activities Net increase/decrease in cash Beginning cash Ending cash - 40,420.10 17,423.00 - 22,997.10 224,500.00 600,000.00 134,350.00 19,120.00 977,970.00 FEB 6,175.40 17,423.00 23,598.40 MAR 8,394.40 17,423.00 25,817.40 APR 10,455.90 17,423.00 27,878.90 MAY 11,642.40 17,423.00 29,065.40 JUN 15,450.40 17,423.00 32,873.40 JUL 18,823.70 17,423.00 36,246.70 AUG 17,791.90 17,423.00 35,214.90 SEB 18,985.40 17,423.00 36,408.40 OCT 19,895.40 17,423.00 37,318.40 NOV 17,480.40 17,423.00 34,903.40 DEC 22,622.60 17,423.00 40,045.60 -

- 1,000,967.10 23,598.40 25,817.40 27,878.90 29,065.40 32,873.40 36,246.70 35,214.90 36,408.40 37,318.40 34,903.40 40,045.60 - - 1,000,967.10 - 977,368.70 - 951,551.30 - 923,672.40 - 894,607.00 - 861,733.60 - 825,486.90 - 790,272.00 - 753,863.60 - 716,545.20 - 681,641.80 - 1,000,967.10 - 977,368.70 - 951,551.30 - 923,672.40 - 894,607.00 - 861,733.60 - 825,486.90 - 790,272.00 - 753,863.60 - 716,545.20 - 681,641.80 - 641,596.20

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7.3.2 Statement of Cash Flow Year 2

Cash Flow YEAR 2

JAN Cash flows from operating activities: Net income Depreciation Expense Net cash provide(loss) from operating activities Cash flows from investing activities Net cash provide(loss) from investing activities Cash flows from financing activities long-term debt Net cash provide(loss) from financing activities Net increase/decrease in cash Beginning cash Ending cash FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 22,936.90 22,712.90 21,970.90 22,383.90 18,075.40 22,940.40 22,796.90 17,423.00 17,423.00 17,423.00 17,423.00 17,423.00 17,423.00 17,423.00 40,359.90 40,135.90 39,393.90 39,806.90 35,498.40 40,363.40 40,219.90 23,118.90 23,430.40 17,423.00 17,423.00 40,541.90 40,853.40 18,057.90 23,493.40 23,517.90 17,423.00 17,423.00 17,423.00 35,480.90 40,916.40 40,940.90 -

40,359.90 40,135.90 39,393.90 39,806.90 35,498.40 40,363.40 40,219.90 40,541.90 40,853.40 35,480.90 40,916.40 40,940.90 - 641,596.20 - 601,236.30 - 561,100.40 - 521,706.50 - 481,899.60 - 446,401.20 - 406,037.80 - 365,817.90 - 325,276.00 - 284,422.60 - 248,941.70 - 208,025.30 - 601,236.30 - 561,100.40 - 521,706.50 - 481,899.60 - 446,401.20 - 406,037.80 - 365,817.90 - 325,276.00 - 284,422.60 - 248,941.70 - 208,025.30 - 167,084.40

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7.3.3 Statement of Cash Flow Year 3

Cash Flow YEAR 3

JAN Cash flows from operating activities: Net income Depreciation Expense Net cash provide(loss) from operating activities Cash flows from investing activities Net cash provide(loss) from investing activities Cash flows from financing activities long-term debt Net cash provide(loss) from financing activities Net increase/decrease in cash Beginning cash Ending cash 22,362.90 17,423.00 39,785.90 FEB 23,048.90 17,423.00 40,471.90 MAR 17,795.40 17,423.00 35,218.40 APR MAY JUN 23,430.40 17,423.00 40,853.40 JUL 23,318.40 17,423.00 40,741.40 AUG SEPT OCT 23,528.40 17,423.00 40,951.40 NOV 23,661.40 17,423.00 41,084.40 DEC 23,430.40 17,423.00 40,853.40 23,115.40 23,332.40 17,423.00 17,423.00 40,538.40 40,755.40 17,921.40 23,689.40 17,423.00 17,423.00 35,344.40 41,112.40 -

39,785.90 40,471.90 35,218.40 40,538.40 40,755.40 - 167,084.40 - 127,298.50 - 86,826.60 - 51,608.20 - 11,069.80 - 127,298.50 - 86,826.60 - 51,608.20 - 11,069.80 29,685.60

40,853.40 40,741.40 35,344.40 41,112.40 29,685.60 70,539.00 111,280.40 146,624.80 70,539.00 111,280.40 146,624.80 187,737.20

40,951.40 41,084.40 40,853.40 187,737.20 228,688.60 269,773.00 228,688.60 269,773.00 310,626.40

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7.3.4 Statement of Cash Flow Year 4

Cash Flow YEAR 4

JAN Cash flows from operating activities: Net income Depreciation Expense Net cash provide(loss) from operating activities Cash flows from investing activities Net cash provide(loss) from investing activities Cash flows from financing activities long-term debt Net cash provide(loss) from financing activities Net increase/decrease in cash Beginning cash Ending cash FEB MAR 23,815.40 17,423.00 41,238.40 APR MAY JUN JUL 23,083.90 17,423.00 40,506.90 AUG SEP OCT NOV DEC 23,223.90 17,423.00 40,646.90 18,292.40 23,619.40 17,423.00 17,423.00 35,715.40 41,042.40 23,717.40 23,573.90 18,295.90 17,423.00 17,423.00 17,423.00 41,140.40 40,996.90 35,718.90 24,207.40 23,500.40 17,423.00 17,423.00 41,630.40 40,923.40 23,808.40 18,740.40 17,423.00 17,423.00 41,231.40 36,163.40 -

35,715.40 41,042.40 41,238.40 41,140.40 40,996.90 35,718.90 40,506.90 41,630.40 40,923.40 310,626.40 346,341.80 387,384.20 428,622.60 469,763.00 510,759.90 546,478.80 586,985.70 628,616.10 346,341.80 387,384.20 428,622.60 469,763.00 510,759.90 546,478.80 586,985.70 628,616.10 669,539.50

41,231.40 36,163.40 40,646.90 669,539.50 710,770.90 746,934.30 710,770.90 746,934.30 787,581.20

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7.3.5 Statement of Cash Flow Year 5

Cash Flow YEAR 5

JAN Cash flows from operating activities: Net income Depreciation Expense Net cash provide(loss) from operating activities Cash flows from investing activities Net cash provide(loss) from investing activities Cash flows from financing activities long-term debt Net cash provide(loss) from financing activities Net increase/decrease in cash Beginning cash Ending cash 17,483.90 17,423.00 34,906.90 FEB 22,800.40 17,423.00 40,223.40 MAR 22,845.90 17,423.00 40,268.90 APR MAY JUN 23,006.90 17,423.00 40,429.90 JUL 18,330.90 17,423.00 35,753.90 AUG SEPT OCT 23,955.40 17,423.00 41,378.40 NOV 24,147.90 17,423.00 41,570.90 DEC 18,372.90 17,423.00 35,795.90 22,688.40 23,122.40 17,423.00 17,423.00 40,111.40 40,545.40 23,531.90 23,916.90 17,423.00 17,423.00 40,954.90 41,339.90 -

34,906.90 40,223.40 40,268.90 40,111.40 40,545.40 40,429.90 35,753.90 40,954.90 41,339.90 41,378.40 41,570.90 35,795.90 787,581.20 822,488.10 862,711.50 902,980.40 943,091.80 983,637.20 1,024,067.10 1,059,821.00 1,100,775.90 1,142,115.80 1,183,494.20 1,225,065.10 822,488.10 862,711.50 902,980.40 943,091.80 983,637.20 1,024,067.10 1,059,821.00 1,100,775.90 1,142,115.80 1,183,494.20 1,225,065.10 1,260,861.00

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Chapter 8 Risk Management

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Risk Management Businesses face risk every day. In fact, without risk a business or organization would not grow and thrive, (institute of risk management, 2012). So if we cannot avoid risk we should to control it, by Risk Management is the process which aims to help organizations understand, evaluate and take action on all their risks with a view to increasing the probability of their success and reducing the likelihood of failure, (http://www.theirm.org/aboutheirm/ABwhatisrm.htm). So, Container Cartoon Book will divided to analyze the risk into 2 factors as follow external factor and internal factor, which may not only negative affect, but can be positive affect also.

External Factor Risk from the external factor as the risk that container cartoon book cannot expect and cannot control, but container cartoon book can prevent the risk that may happen from external factor by plan to protect risk and analyze risk that we will face in the future from external factor as follow as;

Competitive Condition

Nowadays, there are many bookstores have opened, observe by the number of bookstore that open in the same line or nearby because it easy to open and got quite high profit in long term, so when bookstore has an many entrepreneurs want to open it, the effect the we will face is high completion by customers have a lot of choices to borrow the book. In this reason it is the risk that can direct affect to container cartoon book to may lose the profit. From above reason, container cartoon book has to create strategic for competing with competitor in the market by looking opportunity to make the different in our service, decorations, quality of books (not wear and tear), and promotions. When there are differentiate that can attract customers to looking at us, it can makes customer satisfactions and become customer royalty. Changing in customer need

The need of customer in borrow book of Container Cartoon Book may changed because service and product of competitors, Which shop have to update new book faster than another, that shop will has more attractive than another. This cause is the direct effect to Container Cartoon Book, and may affect to net sale and profit etc. From above reason is risk that affect to change of demand to borrow book in Container Cartoon Book. Container Cartoon Book has to manage the risk for protect Container Cartoon Books interest, so Container Cartoon Book will make the different from other competitor by decorate our bookstore to be unique, clean, high standard, and has an interesting, catch the eyes of people who walk pass our shop. In aspect of service, we will update new book all the time, take care the book as in new (not wear and tear), fast in cashier, find the name book that customer asked etc. Furthermore, we can create the variety of promotion to attract the customer.
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Economic condition

Floods struck several provinces of Thailand. Flood situation in the province. Last month, in October 2553 as the biggest flood in decades that has ever happened to Thailand. This was the damage to lives and property. The effects of the damage caused to the government to spend several billion baht to assist flood victims both the immediate and medium-term rehabilitation measures by The Bank of Thailand (BOT) to estimate the damage from this flood, it has dragged economic growth down by 0.2% or about 20,000 million baht this year, GDP is estimated at 7.3 to 8%. (http://www.charuaypontorranin.com/index.php?lay=show&ac=article&Id=538981537&Nty pe=6) From above detail, may make the people have to save their money and carefully in spend their money, so Container Cartoon Book can change crisis to become opportunity because our business is rent book business that appropriate to customer who love to read but do not want buy it.

The risk of flood and fire

Internal Forces Internal Forces are many reasons that effect in operation of container cartoon book and including operation risk in the process. Internal forces as follow as;

Human Resources

The risk may be occurring in employee which we must be to see. We cannot predict about their performance. The recruited is high risk in select employee; because cashier should be have background of accounting and management. So, we need the employee that specialist of accounting and management. If the employee not has good knowledge its making our company to fail.

Integrity Risk

The honest of employee is important of integrity risk because if employee has honest with their works that make benefit for business. Therefore, container cartoon book created policy for employee to work step by step. We have program training and advisor for employee. These are avoiding mistake and problem.

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Financial Risk

Financial risk means the risk that a firm will be unable to meet its financial obligations. This risk is primarily a function of the relative amount of debt that the firm uses to finance its assets. A higher proportion of debt increases the likelihood that at some point the firm will be unable to make the required interest and principal payments, (http://financial-dictionary.thefreedictionary.com/Financial+Risk). So, financial management is very important to our business for protect affect from financial that can occur in every time. Payback period Year 0 1 2 3 4 5 Cash Flow -1,000,967.1 -641,596.2 167,084.4 310,626.4 787,581.2 1,260,861.0 Calculated Cash Flow -1,000,967.1 -1,642,563.3 -1,475,478.9 -1,164,852.5 -377,271.3 883,589.7

** 4+(883,589.7/1,260,861) = 4.70 ~4 Years 7 Months. If we do not have financial management, the payback period will longer than 4 years 7 months.

101

Chapter 9 Summary

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Summary The book is a popular media in today, because that cheaper than other and people can find to buy or rent are easy ways. Can help the economic is stable more and everyone is save money which is used in daily day. So, the book businesses are one choice to be attractive and can get profitable business. The book business is easy business for everyone; it does not need the experience and the procedure is easily. Today, it seems that comics have to play again. Contents and format of the book combines the history of science. As a result of reading graphic book, In the United States in the late elementary school teacher said, "These books can attract kids to read the sticky. Although some children who are not read fluent ... They can read a very interesting ". Diamond Book Publishing in the United States said The sales of graphic book are increased from $ 43 million in 2001 to 330 million dollars in 2006. The most buyers are schools and libraries, which reason to use open the way to promote reading to children. Teachers also found that the book graphics can attractive the students more than a book with photos. (http://www.bangkokreadforlife.com/index.php/articles/8-articles/2-2011-06-06-07-25-49) In Chiang Mai is the second largest of the country and has a population of 1.64 million people, approximately a fifth of the country (http://stat.dopa.go.th/stat/y_stat53.html). Chiang Mai is a province a high level of development. Develop and grow including tourism, economy and investment as the economy. So, the book business is suitable for people in this area because people have many populations and the economic is growth average. Then we will to choose this business in Chiang Mai because Chiang Mai has more people and high cost of living which is the power of buyer is high too. The location is more important factor to open the business. If we have a good located, we can forecast about Accounting and financial. So, we will choose the located is near school, Community, and University. These are convenient for people who love reading and can relax from some problem. The our business sees our container cartoon book can support Child, young people, and surrounding community who love reading and love container cartoon book too. In Chapter 2, Container cartoon books shop is small business that easy to control. The businesses of us start small business to large business. Beginning, opened business is small size that appropriately with all cartoon books estimates 15,000 books. When the business act in the right way and increase customer or increase profit, then expend the business by open new branch in location that properly with business of us are near school or universities because target group of us are teen or students. The shops expand or new branch in order that planning location, finance, competitor. All things, we must to analysis both internal and external environment should to open the shop cartoon books or not. Open new branch not only analysis finance, location, competitor but it is analysis business of us before other factor both strength, weakness, opportunities, and threat for create strategies or analysis the way operating business have advantage over competitor and expand small business to big business. The analysis of container cartoon books shop must to analysis both internal and external organization, analysis competitor that advantage and disadvantage to how business of us, analysis economic both at present and future to how business of us for an operation in future not bankrupt. All things, it is analyzing for the result that good to cartoon books business and the profit of business to increase business. The marketing analyses help business of us planning strategies to operating business uses 4Ps strategies such as price, place, promotion, and product. Price is set of books
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from books price mean when books price 30-35 baths pay fee is 3 baths. Promotion, when accumulate 10 points can free read cartoon books 5 books. Place, location near school or university. Product, the books update everyday and you can find the books both old and new from container cartoon books. However, cartoon books business not still big business but in future cartoon books business will expand business to big business and increase profit for growth business. In Chapter 3General environment have no result directly with our business but is change indirect affect our business such as Political Factor, Economic Factor, Social Factor, and Technology Factor, which is these factors are cause of opportunities and threats. Political Factor by government has support policy to child read increase by distribute book for appreciate book and government has also decrease tax of book for has low price. , Economic Factor when economic deteriorates and dull .People spent money more careful. Cause behavior of consumer change is good opportunity to do our business. The rental books business is an alternative for the consumer by rent book instead of buy it. Social Factor has Data from the National Statistical Office said, Thai people prefer to read fiction books which are not too hard to read books rather than academic knowledge and general knowledge books The Thai people are the most read newspapers 46.3 percent, Followed by 23.8 percent as an entertainment books, Comics and novels which represents 44.6 percent. From statistical Thai people read comic and novel as the second rank of all book types, so this business can respond to customer need in the right way. Technology factor has computer can help service accurate and fast borrow - return also can check calculate balance and check book in stock or borrow how much. Computer can record information personal of customer. The target that we should to follow is psychological segmentation because direct for our product and easy for improve our company as follow: Main Target Marketing: Everyone who love cartoon, Second Target Marketing: Everyone who love reading, Future Target Marketing: Everyone who interest cartoon book, want to read something and like a natural and modern area in urban. In Chapter 4 In Chapter 4 on pre-operating cost is the budget before it is operational. The land, land reclamation and the construction cost of the certificate such as patent, copyright, cost trademark. Chapter 4 describes the details of the property, location and price. Described in detail as part of the Investment such as Land, Building and Equipment such as Computer, Cash Register, Stapler, Photocopier, Plastic for book. Finally, the Fix asset such as Bookcase, Working Table, Chair BENNY, Table for customer 2 seats and 4 seats. The third section will tell you about the price and the total price of Investment, Equipment and Fix asset. In order to be used to calculate other values. Depreciation is calculated on the five-year depreciation for each year and come in the form of a table so that it is easier to read. The overall layout of the store that tell about each of us a kind. The shop has two floors. The first floor of our store that we would like to mention has the counter. Counter is where use the rental of books. Inside the first floor will have bookcase, area for read the cartoon books and toilet service. for the customer. The second floor is area for reading cartoon books to service. Also, there is the balcony for customer can use for read cartoon and relax to you. All is in Chapter 4 of us. In Chapter 5, it is about Operation Cost. This chapter we want to present the product characteristics, service process, location, facility layout, Machine/tools/equipment, logistics management, facility management and equipment. The Product Characteristics is the type of our product that it is kinds of books. Our shop has a variety of books such as Action, Adventure, Romantic, Comedy, Sport, Horror and others. Each type of books has many
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stories to response for customers requirement. Our books have both new and old story. The old story may find hardly but you can always call the cashier for check the status of books. Our types of books can response to requirement of all customers because it has variety kinds of books. When we buy the books, we will go for choose it by ourselves because we will choose the best book or popular books. If we want to update a status of books, we will going to their shop and take it come back with ourselves. Sometime the shop will send the new books for us via transportation of them (If we are busy). In our shop has two ways for the customer choose that it is you can rent and read it at the shop and one way that you can rent and read it at your home. Our shop no limit for time that its means the customer can choose a book on freedom. If the customer cant see some book, you can tell the staff in the shop and they will help you immediately. The step of our service process is the first, the customers go to Container Cartoon Books and next customer can choose books freedom. To payment the money for the book that customer wants. After that, rents it already and customer have to return the books in destine date. The rate of price for rent the books is 3 rate; books 30-35 is 3 baths, 40-45 is 4 baths, and 50-55 is 5 baths. In our shop have 2 floors; in the first floors is the area of choose and rent books, and it has some area for read books but the second floor is area for read books only. Second floor has a balcony that its one choice for the customer want the air of nature. You can see the example picture in fully chapter 5. Our location is near the Chiang Mai University and behind municipality Sutep adjoins Pongnoi School. I choose it because our company must near urban area or the area has a lot of people. So, Im decided for choose it. Next, we clarify the information about machine that we use in shop. It has a lot of things that it important for use but we will example something; stapler, Honeywell Laser Barcode Scanner, Cash Register, Photocopier, Plastic for books, Shelf of books. And we clarify a short story for some books and identify detail of each book such as written when? by who? the popularity of books and how many for all books that customer can find it. We choose specify detail some books that its so popular in the market and it is the most of book that the customer want. We will example the books that we specify details already; Conan, One piece, Naruto, Bleach, Dragon Ball, Slam Dunk, Captain Tsubasa and Reborn. In Chapter 6 In administration cost of our company show about management cost investment and depreciation. Cost of investment about employee salary and equipment of our business, about depreciation cost of our business the cost of our company expense every month in five years. Cost of Investment and depreciation for plan and develop in the future Container Cartoon book provide many quality of cartoon book include action, romantic, comedy, sport, Horror and other for difference of customer interesting. We tag the barcode in the book and wrapping or binding cartoon book to strength. Book store books in the database for convenience to find it. Our company has to service for customer satisfaction. First, we always update a new cartoon book for customer and if customer requests to read other cartoon book, we will provide it for customer. Second, we provide promotion to customer reward from collect the point when their rent our cartoon. For service to continue, we have two cashiers for service our customer to convenience. Risk is the opportunity that Container Cartoon book will get loss or business cannot operate successful to target planning. Our businesss risk divided into 2 types; external risk and internal risk. The external risk is the risk that we difficult to predict and cannot to control, example changing of customer need, changing in technology, fire and flood, economic risk, competitor risk, etc. and another one is
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internal risk, example human resource risk, integrity risk, internal risk is risk that we often to face and can control. Another risk that important and have a direct affect to wealth of our business is financial risk, such as if our income and total sale are decrease, our payback period will longer than 4 years 7 months. In conclusion, Container Cartoon Book has feasibility to invest in Chiang Mai, because Chiang Mai city is interesting place that can do the business which is can get profit and successful.

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Appendix
Interview

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Interview: Kun Ying Cartoon

Interviewer:

5-6

Entrepreneur: Interviewer:

Entrepreneur: Interviewer:

Entrepreneur: Interviewer:

Entrepreneur:

Interviewer: Entrepreneur:

Interviewer:

Entrepreneur: Interviewer:

Entrepreneur: Interviewer:

Entrepreneur: 15% Interviewer:

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Entrepreneur: 10% 45 4 Interviewer:

Entrepreneur:

109

Appendix
Promote sale

110

Jump Card

Font

Back

Brochure

111

Appendix
Program of rental books

112

Example of program

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Reference
1. http://www.viriyasahakol.com/index.php?lay=show&ac=article&Ntype=7&Id=5366527 2. http://doubleabooktower.com/NewsPromotion/news_popup.aspx?ID_news=260 3. http://www.dek-d.com/board/view.php?id=1338826 4. http://blog.eduzones.com/banny/3739 5. http://www.thaismefranchise.com/?p=8233 6. http://www.pantown.com/group.php?display=content&id=28133&name=content10&area=3 7. http://iam.hunsa.com/sareeta/article/16229 8. http://y29.wikidot.com/e-book-reader 9. http://writer.dek-d.com/luz-chan/story/viewlongc.php?id=685021&chapter=16 10. http://www.banneronline.net/Business/bookrent.pdf 11. http://www.banneronline.net/Business/bookrent.html 12. http://bookoffun.igetweb.com/index.php?mo=3&art=107313 13. http://www.oknation.net/blog/yamkrub/2009/05/25/entry-1 14. http://www.isallcontainer.com/ 15. http://www.containerconstruction.com/ 16. http://www.haarai.com/promoteweb/index.php/_get_dalink/detail/_postid_/f9453 17. http://www.container.co.th/ 18.http://www.newmarketworld.com/%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%81%E0%B8% B2%E0%B8%A8293/%E0%B9%82%E0%B8%9B%E0%B8%A3%E0%B9%81%E0%B8%81%E0%B8%A3%E 0%B8%A1%E0%B8%A3%E0%B9%89%E0%B8%B2%E0%B8%99%E0%B8%AB%E0%B8%99%E0%B8%B1 %E0%B8%87%E0%B8%AA%E0%B8%B7%E0%B8%AD%E0%B9%80%E0%B8%8A%E0%B9%88%E0%B8 %B2-Bookrent-20.html 19. http://sansai.olxthailand.com/bookrent-2-0-iid-100183995

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Group Project Project Feasibility Study and Evaluation Present To Aj.Chaiyawat Thomngintr

Present By
Miss Maneerut Jaroensawat ID: 5131207093 Major: HIM

mercii_k@hotmail.com, 086-0440200.

Miss Kanittha

Pralatnet

ID: 5231207002

Major: HIM

sine_kanittha@hotmail.com, 083-5662589.

Miss Rujiwan

Jarungjitaree ID: 5231207508

Major: HIM

ua.eb@hotmail.com, 081-3413740.

Miss Warisara

Siriwan

ID: 5231205128

Major: Tour

yuri_ko@hotmail.com, 080-8498018.

Miss Jenjira

Jaroen

ID: 5231207017

Major: HIM

moo-yuy-@hotmail.com, 085-8950902.

Miss Doungporn

Boonkhun

ID: 5231207032

Major: HIM

dorayaki_kaka@hotmail.com, 085-8367317.

Miss Panida

Wongsarat

ID: 5231207072

Major: HIM

aem_sanman@hotmail.com, 086-1184973.

Miss Thunyaputh

Mekpipatporn ID: 5231207142

Major: HIM

chindemin@hotmail.com, 085-7225526.

Section 2 Group 15 (Banana infinity Change to Container cartoon books) Mae Fah Luang University

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