Mahindra & Mahindra Limited

From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the company. For the entire conglomerate, see Mahindra Group. For other uses, see Mahindra Group. Mahindra & Mahindra Limited

Type Industry Founded Headquarters Area served Key people Products Revenue Net income Total assets Employees Parent Website

Public (BSE: 500520) Automotive 1945 Mumbai, Maharashtra, India Worldwide Rajesh Jejurikar (CEO) Automobiles, commercial vehicles, two-wheelers 37,026 crore (US$8.15 billion) (2011)[1] 3,079 crore (US$677.38 million) (2011)[2] 36,926 crore (US$8.12 billion) (2011)[2] 15,147 (2011)[2] Mahindra Group Mahindra.com

Mahindra & Mahindra Limited (M&M) (BSE: 500520) is an Indian multinational automaker headquartered in Mumbai, Maharashtra, India. It is one of the largest automobile manufacturer by production in India and subsidiary of Mahindra Group conglomerate. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammed.[3] After India gained independence and Pakistan was formed, Mohammed emigrated to Pakistan where he became the nation's first finance minister. The company changed its name to Mahindra & Mahindra in 1948.[4] It is ranked #21 in the list of top companies of India in Fortune India 500 in 2011.[5]

Contents
[hide]

1 History

2 Major Mahindra & Mahindra Divisions

2.1 Automotive 2.2 Components 2.3 Defense 2.4 Energy 2.5 Farm Equipment 2.6 Aerospace

3 Awards 4 Automotive Models 5 See also 6 References 7 External links

[edit] History
Mahindra & Mahindra was set up as a steel trading company in 1945. It soon expanded into manufacturing general-purpose utility vehicles, starting with assembly under licence of the iconic Willys Jeep in India. Soon established as the Jeep manufacturers of India, M&M later branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors. Today, M&M is the leader in the utility vehicle segment in India with its flagship UV Scorpio and enjoys a growing global market presence in both the automotive and tractor businesses. Over the past few years, M&M has expanded into new industries and geographies. They entered into the two-wheeler segment by taking over Kinetic Motors in India.[6] M&M also has controlling stake in REVA Electric Car Company[7] and acquired South Korea's SsangYong Motor Company in 2011.[8] The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its 'Global 200: The World's Best Corporate Reputations' list.[9]

[edit] Major Mahindra & Mahindra Divisions

[edit] Automotive
Automotive Mahindra & Mahindra Limited

Mahindra Scorpio

 Mahindra Jeep CJ 340.

Mahindra Bolero

Mahindra XUV 500

Mahindra Axe

Mahindra Bolero Camper (old version)

Mahindra Legend used by MONUC in DR of Congo

 Mahindra Xylo

Mahindra Verito Mahindra & Mahindra is a major automobile manufacturer of utility vehicles, passenger cars, pickups, commercial vehicles, and two wheelers. Its tractors are sold on six continents. It has acquired plants in China[10] and the United Kingdom,[11] and has three assembly plants in the USA. M&M has partnerships with international companies like Renault SA, France[12] and International Truck and Engine Corporation, USA. M&M has a global presence[13] and its products are exported to several countries.[14] Its global subsidiaries include Mahindra Europe Srl. based in Italy,[15] Mahindra USA Inc., Mahindra South Africa[16] and Mahindra (China) Tractor Co. Ltd. M&M made its entry into the passenger car segment with the Logan in April 2007 under the Mahindra Renault joint venture.[17] M&M will make its maiden entry into the heavy trucks segment with Mahindra Navistar, the joint venture with International Truck, USA.[18] M&M's automotive division makes a wide range of vehicles including MUVs, LCVs and three wheelers. It offers over 20 models including new generation multi-utility vehicles like the Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India Private Limited to build passenger cars. At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing an aggressive product expansion program that would see the launch of several new platforms and vehicles over the next three years, including an entry-level SUV designed to seat five passengers and powered by a small turbodiesel engine.[19] True to their word, Mahindra & Mahindra launched the Mahindra Xylo in January 2009, and as of June 2009, the Xylo has sold over 15000 units.[20] Also in early 2008, Mahindra commenced its first overseas CKD operations with the launch of the Mahindra Scorpio in Egypt,[21] in partnership with the Bavarian Auto Group. This was soon followed by assembly facilities in Brazil. Vehicles assembled at the plant in Bramont, Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles as well as SUVs.[22] Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in North America[23] through an independent distributor, Global Vehicles USA, based in Alpharetta, Georgia.[24] Mahindra announced it will import pickup trucks from India in knockdown kit (CKD) form to circumvent the Chicken tax.[25] CKDs are complete vehicles that will be

assembled in the U.S. from kits of parts shipped in crates.[25] On 18 October 2010, however, it was reported that Mahindra had indefinitely delayed the launch of vehicles into the North American market, citing legal issues between it and Global Vehicles after Mahindra retracted its contract with Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers instead of through Global Vehicles.[26] However, a November 2010 report quoted John Perez, the CEO of Global Vehicles USA, as estimating that he expects Mahindras small diesel pickups to go on sale in the U.S. by spring 2011, although legal complications remain, and Perez, while hopeful, admits that arbitration could take more than a year.[27] Later reports suggest that the delays may be due to an Manindra scrapping the original model of the truck and replacing it with an upgraded one before selling them to Americans[28] Mahindra & Mahindra has a controlling stake in Mahindra Reva Electric Vehicles. In 2011, it also gained a controlling stake in South Korea's SsangYong Motor Company.[29] Mahindra & Mahindra Ltd. (M&M), has launched its much awaited SUV, XUV 500, code named as W201 in September 2011. The last 500 in the name is pronounced as 5 double-O (alphabet). The new SUV by Mahindra has been designed in-house and it is developed on the first global SUV platform that could be used for developing more SUVs. In India, the new Mahindra XUV 500 comes in a price range between Rs 14 lakh to Rs 15 lakh. Besides India, the company also targets Europe, Africa, Australia and Latin America for this model.[30]

[edit] Components
Combining its experience in the automotive and farm equipment industries with a series of key acquisitions of European components companies, Mahindra & Mahindra maintains art-to-part manufacturing units across India, Germany, Italy, and the United Kingdom. Mahindra & Mahindra has expertise in forgings, castings, gears, stampings, steel, ferrites, contract sourcing, and composites. It also offers full-service art-to-part solutions that integrate design, manufacturing, and sourcing. More than 12,000 people are employed at Mahindra & Mahindra's Components division.[31]

[edit] Defense
Mahindra & Mahindra became involved in defense systems in 1947, when it started importing, assembling, and adapting the Willys Jeeps used in World War II.[32] It later began designing and constructing its own line of armored vehicles, becoming the largest private-sector supplier to the Government of India. Today, Mahindra & Mahindra partners with several countries to provide a range of defense solutions for police forces, Armies, and Naviesincluding sea mines, surveillance solutions, weapons, ammunition, and more. Defence Land Systems India is Mahindra & Mahindras joint venture with BAE Systems, a world leader in defense technology. With more than 100 employees, it develops new technologies and manufactures armored vehicles like the Axe, Rakshak, Marksman, up-armored and bulletproof Scorpios and Boleros, and Rapid Intervention Vehicles. Its Special Military Vehicles facility outside Faridabad is ISO-9000-2008 certified. The facility manufactures worldclass military vehicles, select artillery systems, and other land system weapons and will provide support to the Indian Army as it pursues its Field Artillery Rationalization Plan and upgrade program as a center for design, development, manufacture, assembly, integration, and test of artillery systems.[33]

[edit] Energy

Mahindra & Mahindra entered the energy sector in 2002, in response to growing demands for reliable and quality power in India.[34] Since then, more than 150,000 Mahindra Powerol engines and diesel generator sets (gensets) have been installed in India, offering uninterrupted power in areas with unreliable grid electricity. The inverters, batteries, and gensets are manufactured at three facilities in Pune, Chennaie, and Delhi; and 160 service points across India offer 24-7 support to most key markets. Powerol is present in countries across Latin America, Africa, the Middle East, and Southeast Asiaand expanding into the United Arab Emirates, Bangladesh, and Nepal.[34] M&Ms energy services include power leasing and telecom infrastructure management.[35] In 2006, it became the market leader in the telecom segment (and in 2011, its market share passed 45 percent). In 2007, it won the Frost and Sullivan Voice of the Customer award for best practices in telecom. Mahindra Cleantech Ltd examines reliable and creative energy solutions through green power. In response to growing demand, it formed a subsidiary, Mahindra Solar, in 2010 to offer a range of solar solutions, including on- and off-grid solutions and Engineering, Procurement, and Construction (EPC).[36] By building utility-scale solar power plants, it offers turnkey EPC solutions. Meanwhile, its off-grid solutions include power packs and rooftop setups for commercial organizations and institutions, solar hybrid solutions to telecom towers, and rural electrification through lanterns and home and street lighting systems. The company works closely with Mahindras farm equipment division to offer lighting solutions to even the most rural areas in India. It also works with Mahindra Powerol to offer solar power backup to telecom sites in India. In 2011, Mahindra Solar received a CRISIL rating of SP1A in 2011, the highest rating for any solar photovaltaic off-grid company.[36]

[edit] Farm Equipment

Main article: Mahindra Tractors Mahindra & Mahindra began manufacturing tractors for the Indian market in the early 1960s. Today, it is one of the top three tractor companies in the world with annual sales totaling more than 150,000 tractors.[37] It has expanded its offerings to include farm-support services via Mahindra AppliTrac (agri-mechanization solutions), Mahindra ShubhLabh (seeds, crop protection, and market linkages and distribution), and the Samriddhi Initiative (agri-support information and counseling). Mahindra & Mahindras farm equipment division (Mahindra Tractors) is one of the top-selling tractor companies in the world, with more than 1,000 dealers servicing more than 1.45 million customers.[38] Mahindra tractors are sold in 40 countries on six continents, including the United States, China, Australia, New Zealand, Africa (Nigeria, Mali, Chad, Gambia, Angola, Sudan, Ghana, and Morocco), Latin America (Chile, Argentina, Brazil, Venezuela, Central America, and the Caribbean), South Asia (Sri Lanka, Bangladesh, and Nepal), the Middle East (Iran and Syria) and Eastern Europe (Serbia, Turkey, and Macedonia.[38] Mahindra tractors are manufactured at four plants in India, two in China, three in the United States, and one in Australiaallowing Mahindra & Mahindra a foothold in major agricultural hubs. It has three major subsidiaries: Mahindra USA, Mahindra (China) Tractor Company, and Mahindra Yueda (Yancheng) Tractor Company (a joint venture with the Jiangsu Yueda Group).
[38]

The company has enjoyed 27 years of market leadership and has garnered the highest customer satisfaction index (CSI) in the industry at 88 percent.[38] In its 2009 survey of Asias 200 most

admired and innovative companies, the Wall Street Journal named Mahindra & Mahindra one of the 10 most innovative Indian companies. It earned a 2008 Golden Peacock Award in the Innovative Product/Services category for its in-house development of a load-car. In 2007, Mahindra & Mahindra became the only tractor company to win the Deming Application Prize and the Japan Quality Medal for Total Quality Management excellence in entire business operations. In addition to tractors, Mahindra sells farm implements.

[edit] Aerospace
Main articles: Mahindra Aerospace and Gippsland Aeronautics Mahindra Aerospace is aerospace division of the Indian multinational conglomerate company Mahindra Group. It is the first Indian private firm to make smaller civil aircraft for the Indian general aviation market. It is an AS9100 Rev.B certified design organization.

Gippsland GA200 Gippsland GA8 Airvan Gippsland GA10 Airvan Gippsland GA18

[edit] Awards
1. Bombay Chamber Good Corporate Citizen Award for 2006-07 [39] 2. Businessworld FICCI-SEDF Corporate Social Responsibility Award 2007 3. Deming Prize [40] 4. Japan Quality Medal in 2007[41]

[edit] Automotive Models

Mahindra MM540DP Mahindra MM550DP Mahindra Armada Mahindra Commander Mahindra Marshal Mahindra Major Mahindra Legend Mahindra Thar Mahindra Invader Mahindra Bolero Mahindra Xylo Mahindra Scorpio Mahindra Verito Mahindra XUV500

[edit] See also

Fortune India 500 List of companies of India

[edit] References
1. ^ "BSE India". http://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?

scripcode=500520.
2. ^ a b c Annual Report, Mahindra 3. ^ "History". Mahindra. http://www.mahindra.com/Heritage/History.html. 4. ^ "Milestones to success". Mahindra.

http://www.mahindra.com/Heritage/milestonesyearwise.htm#1948.
5. ^ "Mahindra & Mahindra in Fortune India list". Rediff.com. 2011-12-22.

http://www.rediff.com/business/slide-show/slide-show-1-indias-30-biggestcompanies/20111222.htm/. Retrieved 2012-02-05.

6. ^ "Mahindra enters two-wheeler market riding on Kinetic". Indian Express.

http://www.indianexpress.com/news/mahindra-enters-twowheeler-market-ridingon/342686.
7. ^ "India's Mahindra buys Reva majority stake". AFP.

http://www.google.com/hostednews/afp/article/ALeqM5js84m602eFQAY39bjXLeJpA14 HIQ.
8. ^ "M&M named lead bidder for SsangYong". The Economic Times. 13 August 2010.

http://economictimes.indiatimes.com/news/news-by-industry/auto/automobiles/MMnamed-lead-bidder-for-SsangYong/articleshow/6302225.cms.
9. ^ International Business Times on Indian Companies in Reputation Institutes Rankings,

additional text.
10. ^ Mahindra in China,. 11. ^ Mahindra buys UK company. 12. ^ Mahindra-Renault Launch the Logan,. 13. ^ M&M in Ghana,. 14. ^ Mahindra exports to South East Asia, . 15. ^ Mahindra Acquires Italian Auto Design Firm. 16. ^ Mahindra Scorpio in SA, . 17. ^ Mahindra-Renault Launch Logan, additional text. 18. ^ The Hindu on Mahindra International,. 19. ^ Mahindra Looking for Expansion,. 20. ^ "M&M net soars 152% as Xylo picks up speed". dnaindia.com. 31 July 2009.

http://www.dnaindia.com/money/report_m-and-m-net-soars-152pct-as-xylo-picks-upspeed_1278579. Retrieved 2009-09-11.

21. ^ M&M in Egypt, .

22. ^ in Brazil, Egypt,. 23. ^ Ulrich, Lawrence (24 December 2009). "2009 Was a Clunker. Time to Cash It In.".

The New York Times. http://www.nytimes.com/2009/12/27/automobiles/27year.html? pagewanted=2&ref=business. Retrieved 27 December 2009.

24. ^ "Mahindra Heading Stateside in 2009?". The Auto Writer.

http://thearticlewriter.com/autowriter/mahindra-heading-stateside-in-2009/. Retrieved 2008-06-14.

25. ^ a b "Mahindra Planning Kit Assembly of Diesel Pickups To Avoid Chicken Tax". Motor

Trend, Benson Kong, 1 June 2009. http://www.trucktrend.com/features/news/2009/163_news090601_mahindra_planning_ki t_assembly_of_diesel_pickups_to_avoid_chicken_tax/index.html.

26. ^ "Report: Mahindra introduction to U.S. 'indefinitely delayed'". Autoblog. 18 October

2010. http://www.autoblog.com/2010/10/18/report-mahindra-introduction-to-u-sindefinitely-delayed/. Retrieved 19 October 2010.

27. ^ "Global Vehicles USA Still Hopes to Sell Mahindra Truck by Spring".

pickuptrucks.com. 8 November 2010. http://news.pickuptrucks.com/2010/11/globalvehicles-usa-still-hopes-to-sell-mahindra-trucks-by-spring.html. Retrieved 12 January 2011.

28. ^ Edward Niedermeyer (30 December 2010). "Mahindra Delay Explained? New Pickup

Model Coming". "The truth about cars". http://www.thetruthaboutcars.com/2010/12/mahindra-delay-explained-new-pickupmodel-coming/. Retrieved 12 January 2011.
29. ^ esky. "SsangYong Motor Company - Wikipedia, the free encyclopedia".

En.wikipedia.org. http://en.wikipedia.org/wiki/SsangYong_Motor_Company. Retrieved 2010-11-23.

30. ^ "Global SUV". Articles.economictimes.indiatimes.com. 2011-09-02.

http://articles.economictimes.indiatimes.com/2011-09-02/news/30105821_1_scorpio-mm-president-global-markets. Retrieved 2012-02-05.

31. ^ "Mahindra & Mahindra Components Division", Mahindra Corporate Website.

Retrieved 5 December 2011.

32. ^ "Mahindra & Mahindra Defense Division", Mahindra Corporate Website. Retrieved 5

December 2011.
33. ^ "Mahindra Defence Land Systems", Mahindra Corporate Website. Retrieved 5

December 2011.
34. ^ a b "Mahindra & Mahindra Energy Division", Mahindra Corporate Website. Retrieved 5

December 2011.
35. ^ "Energy Services", Mahindra Corporate Website. Retrieved 5 December 2011. 36. ^ a b "Mahindra Solar", Mahindra Corporate Website. Retrieved 5 December 2011. 37. ^ ""Farm Equipment", Mahindra Corporate Website. Retrieved 5 December 2011".

Mahindra.com. http://www.mahindra.com/What-We-Do/Farm-Equipment. Retrieved 2012-02-05.

38. ^ a b c d "Mahindra & Mahindra Farm Equipment Division", Mahindra Corporate Website.

Retrieved 5 December 2011.

39. ^ MoneyControl.com, additional text. 40. ^ Hindu Business Line ,. 41. ^ The Machinist on M&M winning the Japan Quality Medal, additional text.

[edit] External links

Mahindra & Mahindra Official Website Mahindra Universe Mahindra USA [hide]

v d e

Mahindra Group
Mahindra Group Mahindra Ugine Steel Tech Mahindra Mahindra Satyam Mahindra & Mahindra Limited Mahindra Gujarat Mahindra Navistar Mahindra Renault Limited Mahindra Tractors REVA Mahindra Holidays & Resorts Mahindra Aerospace Mahindra & Mahindra Financial Services Limited CanvasM

Companies

Notable non- Mahindra United SsangYong Motor Company Jiangling Tractors Indian Companies Gippsland Aeronautics Institutions/College Mahindra United World College of India Notable People

Anand Mahindra

Companies portal

Retrieved from "http://en.wikipedia.org/w/index.php?title=Mahindra_ %26_Mahindra_Limited&oldid=476444358" View page ratings Rate this page Rate this page Page ratings What's this? Current average ratings. Trustworthy Objective

Complete Well-written

I am highly knowledgeable about this topic (optional) I have a relevant college/university degree It is part of my profession It is a deep personal passion The source of my knowledge is not listed here I would like to help improve Wikipedia, send me an e-mail (optional) We will send you a confirmation e-mail. We will not share your e-mail address with outside parties as per our feedback privacy statement. Submit ratings Saved successfully Your ratings have not been submitted yet Your ratings have expired Please reevaluate this page and submit new ratings. An error has occured. Please try again later. Thanks! Your ratings have been saved. Please take a moment to complete a short survey. Start survey Maybe later Thanks! Your ratings have been saved. Do you want to create an account? An account will help you track your edits, get involved in discussions, and be a part of the community. Create an accountorLog in Maybe later Thanks! Your ratings have been saved. Did you know that you can edit this page? Edit this page Maybe later Categories:

Companies listed on the Bombay Stock Exchange Automotive companies of India Motor vehicle manufacturers of India Companies based in Mumbai


Views

Military vehicle manufacturers SUVs Companies established in 1945 Economy of Maharashtra Economy of Mumbai Companies based in Maharashtra Mahindra Group Use dmy dates from October 2011 Log in / create account Article Talk

Hidden categories:
Personal tools Namespaces

Variants

Actions Search

Read Edit View history

Top of Form

Special:Search

Bottom of Form

Navigation

Main page Contents Featured content Current events Random article Donate to Wikipedia Help About Wikipedia Community portal

Interaction


Toolbox

Recent changes Contact Wikipedia What links here Related changes Upload file Special pages Permanent link Cite this page Rate this page Create a book Download as PDF Printable version Dansk Deutsch Espaol Franais Bahasa Indonesia Italiano Nederlands Norsk (bokml) Norsk (nynorsk) Polski Portugus Romn Svenska

Print/export

Languages

Trke This page was last modified on 12 February 2012 at 13:20. Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. See Terms of use for details. Wikipedia is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. Contact us Privacy policy About Wikipedia Disclaimers Mobile view

Ceo
For over five decades, Keshub Mahindra has enabled Mahindra and its people to rise. He joined Mahindra &
Mahindra in 1947 and became Chairman in 1963. He continues to be involved with the day-to-day activities of the company today and has literally been the backbone of the company. Keshub is a philanthropist who redefined corporate governance by effectively channeling funds into the social sector. From building ethical corporate organizations in India to serving on prestigious boards and committees, Keshubs immense contribution to Indian business has established him as an inspirational business leader and an iconic corporate citizen.

The all-new Xylo: 50 updates, 5 variants, 3 engine options.

The Xylo is a sleek multi-utility vehicle (MUV) that offers tons of space, style, and features. You can literally tell this car what to do: the pioneering Voice Command Technology lets you control over 30 actions, just by speaking. The striking front grill and chrome accents make the Xylo a statement, and the cozy interior makes it a home away from home. The seats offer advanced lumbar support, and the flatbed front seats recline fully to form a horizontal bed. Foldout trays on the backs of the front seats make a quick snack or meal-on-the-go easy and less messy. Mobile charging points and courtesy lamps transform the Xylo into a moving office. Weve also attended to details like express power windows, tilt steering, and easy-to-adjust driver seats. Choose from three powerful engine options: the mHawk for the greatest power, the mEagle for a peppy drive, and the mDI CRDe for maximum fuel efficiency.

The Xylo's extensive safety features includes anti-lock brakes, airbags, special crumple zones to protect passenger areas, a toughened steel body to disperse crash energy across the entire frame, and electronic sensors that trigger reminders about fastening your seatbelt and locking your doors.