Team Members Sandeep Rawat PGDM-II (Marketing) 7838590549 sandeep.r23@gmail.com Shekhar Sinha PGDM-II (Marketing) 7838590307 shekhar.00000@gmail.

com

Category Selected: Women Empowerment

NGO Visited: Rotary Club of Delhi South Metropolitan

NGOs Project in focus: Kusumpur Pahari Community Development Project

NGO Personnel Met: Wg Cdr Anil Kr. Marya (Retd.) +91 9873163691/9868912014 wgcdrmarya@gmail.com

Reasons for selecting the NGO: One of the biggest International NGO network Rotary International Operational in largest Slum in Delhi with over 1,50,000 inhabitants Initiatives catering to diverse issues concerning Women Empowerment

About Rotary Club Delhi South Metropolitan Metropolitan:

The Rotary Club of Delhi South Metropolitan in an NGO led by a team of committed philanthropists and members under the Rotary International District 3010 through their unit Rotary South Metropolitan Trust their (in association with Inner Wheel South Metropol r Metropolitan Club). It started a community service d development project called Education for livelihood in 16th July 1989, inspired by its mission of women empowerment ducation for sustainable development of Kusumpur Pahari, a slum located at Vasant Vihar, New Delhi Delhi.

VISION: The vision of Rotary Club of Delhi South metropolitan is to materialize the concept of "Education For Livelihood" by identifying all who really seek our help to come out of the darkness of illiteracy and helping them to achieve their dreams!!! One day all students will be equipped with the education, skills and character they need to lead empowered lives

MISSION: The Mission of the project Education for Livelihood is "To empower Girl child with education and developing them as a contributing factor towards Nation's Development.

FUNCTIONS: 2011) The units functional (as on 13th Oct, 2011 are the following:

UNITS FOR WOMEN EMPOWERMENT

Vocational Unit for Women - Tailoring - Embroidery - Beauty Culture - Knitting (Total 110 Ladies enrolled )

Adult Education Unit for Women - Life Enrichment Classes with Legal and Financial Literacy (Same Ladies as enrolled in Vocational Unit)

Microfinance / Savings Unit for Women - Self Help Groups (SHGs) - Easy payment, Low Interest Loans (10 Functional SHGs i.e. 150 ladies enrolled)

Production Centre - Project Greens - Talioring Production Unit (5 Ladies in Project Greens, Vocational Unit Ladies in Production Centre)

Education Unit - Creche and Balwadi - Non Formal Education - Remedial Classes - Computer Classes ( 110 students enrolled)

Healthcare Unit - Homoeopathic Clinic - Health Camps - Awareness Lectures

RESOURCES UTILIZED:
Infrastructure:
Building Community Centre Building Semi-covered Areas (Sheds) Total (in no.) 4 + 2 Rooms 2 Utilized by units for Women Empowerment 2+1 Rooms 1

Equipments Sewing Machines Embroidery Machines Umbrella Machine

Total (in no.) 20 5 5

Manpower:
Employees Teachers Helpers Total (in no.) 10 2 Employed in units for Women Empowerment 6 1

Funds:
Total Funds Allocated Salaries and Wages Repairs and Maintenance 43000 8500 Allocated to units for Women Empowerment 26000 6000

FINANCIAL BREAKDOWN (MONTHLY)

SOURCE OF FUNDS
PARTICULARS Rotary Club Delhi South Metropolitan Trust Dewan's Foundation Members' Donation 50000 15000 F V Funds despatched are fine tuned as per monthly expenses Monthly (in Rs.) Fixed / Variable * Remarks

TOTAL

65000

EXPENSE ALLOCATION
PARTICULARS Total Management Expenses General and Administrative Salaries and Wages Vocational (5+1) Production Education (3+1) Adult Education (1) Microfinance Healthcare (1) Repairs and Maintenance Occupancy Costs Electricity Rent Marketing Expenses Miscellaneous Mid Day Meals TOTAL Monthly (in Rs.) 10000 1000 24000 15000 2000 2000 8500 0 1500 0 2500 66500 Fixed / Variable * F V F F F F F F V V No Marketing activities currently F Partly funded by a member Remarks 1 Project Coordinator

** Vocational Unit teachers are involved ** Education Unit teachers are involved 1 Visit per Week For all operational units Free by Government

* F stands for expenses which are fixed/month, whereas V stands for expenses which varies across every month. **x +y numeric stands for the x number of teachers and y number of helpers involved in that particular unit.

GOVERNMENT INITIATIVES:
For Community: Water Tankers Ration Access to all Central and State Welfare Schemes and Programmes (Eg. Ladli, Free Education etc.)

For Rotary Club Free Land and Building (previously Community Centre) Technical Collaboration for certification of all Vocational Courses with JSS (Jan Shikshan Sansthan) under Directorate of Adult Education with the Ministry of Human resource Development

CHALLENGES FACED:
1. Improper (better word) Resources: o Uncertainty of Funds: A considerable share of source of funds (~25%) is contributed by Donations by the Members of Rotary Club Delhi South Metropolitan which adds an element of risk to the continuous and consistent flow of funds. This, at times, has major implications on the operation of the Project such as: Delayed salaries for employees Very economical use of items Curtailment of no. of batches Decreased number of students/ladies enrolled o Poor Infrastructure: The building is in bad shape and not well maintained. Majority of education, vocational and healthcare activities take place in sheds which are open from all sides thus allowing straying of animals into centres premises Unskilled Manpower: All the employees involved are full-time paid employees which does give the project uninterrupted services for operational units. However, at the same time, most of them are unskilled and not professionals at the job. E.g.: None of the teachers involved hold any degree in education thus leading to an unsystematic and inefficient teaching methodology.

Improper Interface: There is no proper interface of the project to outside world or community besides the centre premises. No information brochure or formal About the Organization data is maintained by the centre. Unstructured Approach: Even though the project is well formulated and is driven by a vision and mission. There is no structure to the current and future planning of the project and the current model has seen little improvement and up gradation in past few years. Peoples Mindset/Low Awareness: Though the project is operational since 1989, awareness level of Kusumpur Pahari community about the courses and benefits of the project is still very low. The community comprises of over 1,50,000 inhabitants but the project events witness a participation only in few hundreds. This can be partly attributed to lower turnout of people in No Marketing/Publicity: No marketing of the products made by the Production Unit is done through any means. The donations are this restricted to only the associated members and the sales of the products to the demand generated by their word of mouth. Competition from Low Price Handicrafts: A small production unit which is more demandbased fails to exploit the economies of scale and often gets substituted by cheaper alternatives sold by bigger firms.

SWOT ANALYSIS

Strengths
- Backing up from renowned
body (Rotary International) - Dedicated Teaching staff - Regular source of income

Weaknesses
- Reliablity on single source for funds - Poor infrastructure - Not able to exploit economies of scale

Opportunities
- Upsurge of CSR initiatives
among corporates - Increasing government initiatives towards helping NGOs

Threats
- Low involvement of
volunteers - Decreasing amount of trust on NGOs

SUGGESTIONS
Post the SWOT analysis and going through the challenges faced above, the root cause of majority of the problems could be attributed to lack of sufficient funds which can be further attributed to over dependence of external funding. Thus major part of our suggested model is driven by a vision towards becoming a Self-sustained Organisation.

CURRENT
SOURCE OF FUNDS: Dewans Foundation Members Donations

FUTURE (Phase 1)
SOURCE OF FUNDS: Internal Funds; and

FUTURE (Phase 2)
SOURCE OF FUNDS:

Long Term

Short Term - 25-30% Self

Sustainability
Sales of Goods from Production Unit Corporate Collaboration

- 50-60% Self Sustainability

Current - 100% Reliance on

external funds

Internal Funds Sales of Goods and Corporate Premium on Branded Goods

To attain the above Self Sustainability Goal, the following initiatives would be planned: Fund Raising Activity: 1) With the help of students: Affiliation with nearby colleges like IMI, FORE, IIFT, IIT etc. to ensure regular inflow of volunteers Students would be sent to corporate visits over the year to invite funds in the form of sponsorships, donations, etc. Corporate would be pitched on the basis of the past work done by Rotary so that company engage with our NGO in the form of their corporate social responsibility (CSR) Students involved would be provided with certificate for contributing in community building by the Rotary Foundation

2) Branding of goods produced: The goods produced by the vocational training for women unit of the NGO like Jute bags, handcrafted folders, which are produced under their Greens project to curtail the use of plastic can be build into a brand to attract the youth consumers and to make the production process more sustainable Once a brand for Greens is built successfully, its awareness can be leveraged for goods produced under separate production units like bed sheets, curtains, etc. 3) Affiliation with Government offices & schools: To make the sale of goods produced a continuous process, affiliations can be made with government offices & schools where-in goods like jute bags, handcrafted file folders can be promoted for use in offices and by children in schools Also, these goods can be promoted for gifting as souvenirs in offices and prizes in schools Workshops for Skill Development of Employees: 1) Workshops for trainers: A regular workshop can be conducted for the trainers who Are teaching at the NGO to keep them upgraded and so that they can impart better employability skills in the people coming to learn. Can be carried out through guest lecturers from the corporate Other institutes who provide similar kind of training

For increasing awareness among the inhabitants of Kusumpur Pahari: To create awareness among the habitants of Kusumpur pahari, 1) Marketing of success stories - like spreading the information as to how some lady after acquiring skills from the NGO started earning a living for herself and for her family. Also, how she increased the overall household income. 2) Educating male members in the family: By spreading the word that how the female in the family can increase the household income and be a helping hand to the male member and thus bringing the prosperity to home. 3) Word of mouth publicity from the ex-members of the institute who have participated in the various skills developing programmes.