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With the analysis of Secretarial matters, Finance and Accounts and General Administrative department so as to get the fair idea about Corporate Culture of British American Tobacco whether complying with the corporate Laws and regulations or not. 2. What is the trend and pattern in Corporate Culture of British American Tobacco from Secretarial point of view?
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This part refers the trend and pattern of Corporate Culture during 2006-2010. This trend analysis will help us to make a fair prediction precisely and to formulate a review of corporate policy for British American Tobacco and also amendment and to introduce corporate laws and negotiations in Bangladesh.
1.5 Methodology:
Methodology refers how the study is to be conducted, data are to be collected, and information is to be prepared and interpreted. Without and adequate research methodology a meaningful study cannot be conducted and completed.
b. Data Collection Method: Using interviews, discussions and close observations during the study period I have collected relevant information.
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c. Data Type: I have collected primary data as well as secondary data. But in preparing this report basically secondary data have been used.
d. Sources: The annual reports of British American Tobacco and business journals and websites are the secondary data sources. But for the theoretical discussions I have taken help from the some business journals, corporate laws and negotiations and handbook of Company Secretary of Muqtadir.
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4. Conducting this sort of research takes a substantial period of time. A period of three months time is not enough sometimes. Therefore an equal care could have hardly been taken in all areas of this report.
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market share in the first position. China having the largest market has state owned companies that produce cigarettes.
Figure: Leading players in the world Tobacco Industry With more than 300 brands in the company portfolio, British American Tobacco holds robust market position in each of the regions and has leadership in more than 50 of the 180 markets where it does business. The Group has 85 cigarette factories in 67 countries. The Group companies, including associated companies, employ more than 97,000 people and more than 300,000 farmers providing leaf worldwide.
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2.2.
Latin America
Europe
Africa
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The industry is very price sensitive in nature. It is also a stick selling market, which means that most of the tobacco consumers normally buy tobacco in sticks, not in packs. These two features-price sensitive and stick selling-influences the business philosophies of the companies.
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Table I: Price Segmentation of Cigarette Industry BATB operates in the top three segments of the industry. It does not operate in the very low segment. Along with BATB, DTI and Alpha Tobacco is also a major player in the low segment.
Segment Premium
Brands Benson & Hedges State Express 555 Rothmans John Player Gold Leaf Capstan Star Filer Navy Senor Gold Marine Sunmoon
Company BATB
Medium
Tk.1.5-2.00
BATB BATB DTI Alpha Tobacco Abul Khair Tobacco DTI Azzizuddin Tobacco
Low
Tk.1.00
Very Low
<Tk.1.00
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2.4.2 BAT & BATB: The Relation The parent company of BATB is called BATCO or British American Tobacco Company. They are the major shareholders of BATB. The operations of BATB are regulated according to BATCO regulations and BATCO looks after the management aspects of BATB. BATB management is trained by BATCO and in many occasions BATCO sends their management to work in BATB. BAT industries are widely known as BATCO has two major divisions: 1. Tobacco Division 2. Financial Division With the help of the following diagram we can easily see the relationship between BATCO and BATB very clearly:
BATCO
TOBACCO DIVISION
FINACIAL DIVISION
AMESCA
BATB
Currently British American Tobacco Bangladesh is retaining 63% of the cigarette market in Bangladesh. British American Tobacco Bangladesh is a sister concern of British
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American Tobacco Company (BATCO). The cigarette division is known as British American Tobacco Holdings (BAT Holdings)", which operates in more than 78 countries. "BAT Holdings" is a sister concern of BAT industries - a London based world famous business house. BAT industries operate in financial services, paper manufacturing, and tobacco sector. BATCO divided its cigarette operation in five regions. They are: North and Central America Europe South America Asia Pacific AMESCA
BATB actually maintains a relationship with BATCO through AMESCA. It is actually a region of BATCO to which BATB reports. AMESCA is made up of: A = Africa, ME = Middle East, S= Subcontinent, CA = Central Asia.
2.4.3 Structure of BATB BATB is a public limited company. Management Director is the operational head and appointed by the British American Tobacco. Head of every department carries out their functions with the help of line managers. Different departments have different structure according to their function and responsibility. The Board of Directors and Executive Committee (EXCO) govern the overall activities of the company. The "Board of Directors" is composed of 10 members who are called Directors. The Chairman heads the Board of Directors. Chief Executive of British American Tobacco Bangladesh is called the "Managing Director" who is normally appointed by "BAT Holdings". Managing Director of the company is the chairman of the Executive Committee. This committee includes the head of all the functional departments.
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2.4.4 Ownership Status of the Company British American Tobacco Bangladesh is listed in the "Dhaka Stock Exchange (DSE)". It has an authorized capital of Tk. 400,000,000 of 40,000,000 ordinary shares of Tk. 10 each. British American Tobacco Bangladesh, which encompasses 62% of the shares of the British American Tobacco, London. The Government held 32% of its shares. Subsequently the government has gradually sold its holdings to different organizations of the country.
Raleigh Investment Co. Ltd. UK Investment Corporation of Bangladesh Sadharan Bima Corporation Bangladesh Silpa Rin Sangstha Government of Bangladesh Sena Kalyan Sangstha Others
2.4.5 BATB: At a Glance Name of the Company Name of the Parent Company Formation Factory Branch in Dhaka New Factory Incorporation Change of Name British American Tobacco Bangladesh British American Tobacco Group Formation of Pakistan Tobacco Company (PTC) in March 1949 In 1954 PTC opened its first factory in Fouzdarhat, Chittagong PTC opened a branch in Moulavibazar, Dhaka in 1962 In 1965 factory was built in Mohakhali, Dhaka Incorporated in 1972 as Bangladesh Tobacco Company (BTC) In March 22 1998, BTC was renamed as British
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American Tobacco Bangladesh Growing and Processing Tobacco; Manufacturing and Marketing Cigarettes Success and Responsibility go together Extend our leadership through world class performance Double our net revenue by 2005 while growing our share of the total tobacco market and dominating key identified segments Table IV: BATB at a Glance
Corporate Mission
2.4.6 Physical Infrastructure The infrastructure of the company has a broader field where the company plays its important role. BATB has 6 Regional Trade Marketing Offices (RTMOs), 12 Regional Sales Depots, 1 Factory, 1 Green Leaf Threshing Plant, 7 Leaf Depots and a Head office consisting of Corporate Head office and Production Head office. The Companys Head office and Cigarette factory are located in Dhaka. A Green Leaf Threshing (GLT) Plant has been set up in Kushtia and it has started operation from April 1995. The companys products are manufactured in the factory at Mohakhali, Dhaka. The Plant Manager who reports to the Production Director at the Head Office heads Dhaka factory. The company procures tobacco leaf maintaining the international standard and it imports processed tobacco leaf for its international brands. It procures green tobacco from the registered farmers of the leaf area mainly for its local brands. The companys authorized leaf areas are located in Kushtia, Chittagong and Manikgonj. But bulk of tobacco leafs comes from Kushtia region. The Chittagong area is under development process and it now covers Rangunia and Lama. The company operates 7 leaf depots in he leaf area. 4 of them are located in Kushtia region, 2 of them are located in CDA and other 1 is in Manikgonj, The Company provides all sorts of supports to the registered growers through its depot personnel. This includes technical know how, agricultural inputs and financial assistance.
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The company performs its sales and distribution operation all over the country through its five regional sales offices. They are located in Dhaka, Khulna, Chittagong, Sylhet and Rajshahi. Each of the regions is again divided into operational areas, each of which in turn is divided into territories. To perform its sales and distribution smoothly, the company operates 10 sales depots in different locations of the country and it has 63 authorized distributors.
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Others by being open to different perspectives and by questioning and challenging the conventional. Enterprising Spirit: They strive to do different things in different ways. Freedom through Responsibility: People have the freedom to take decisions and act by accepting personal responsibility, within the parameters of the organizations strategic goals.
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Since 2002, British American Tobacco has been running The Golden Leaf Award, an annual program that celebrates examples of excellence within and across Group operating companies, regions and functions. The Awards not only recognize the outstanding achievements of markets or teams but furthermore demonstrate the business impact of these achievements or behaviors and ultimately, share both success and knowledge across the Group. The award celebrates the achievement of groups of employees rather than individuals, however, many women were essential and valued members of the eventual three winning teams in 2002. In 2004 two women won the Golden Leaf Award. These women had to ensure continued delivery in the US marketplace even in the thick of the merger process.
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Based on these Guiding Principles, BATC have developed a set of Employment Principles and workplace related human rights. British American Tobacco is a decentralized group of companies and each company has wide freedom of action. However, within that framework it is their aim to apply these principles (Principles) in the key areas of employment practice: Their Four Guiding Principles Strength from Diversity: Actively utilizing diversity - of people, cultures, viewpoints, brands, markets and ideas - to create opportunities and strengthen performance. Open Minded: Freedom through Responsibility: Enterprising Spirit: Being an active listener, genuinely considering others' viewpoints and not pre-judging. The freedom to take decisions and act on them obliges them to accept personal responsibility for the way they affect their stakeholders. The confidence to seek out opportunities for success, to strive for innovation, and to accept the considered risk-taking that comes with it.
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II. OPEN-MINDED
Being an active listener, genuinely considering others viewpoints and not pre-judging Openness and Responsiveness Internal Communications: Employees sense of belonging to, and trust in, BAT is enhanced by their focus on internal communications, a sense of pride in their brands and being part of a socially respected group of companies. They aim to be open and transparent and to provide regular, reliable and relevant business and industry- related information, through a wide range of internal communication channels to allow access for all employees. Disclosure/communication policies take into account their obligations to business confidentiality and other competitive concerns. However, subject to this, they actively encourage and
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promote the free flow of ideas and information between their operating companies and their workforce. Relationships and Partnerships: Worker Representation and Freedom of Association- they respect both freedom of association and freedom of nonassociation. They acknowledge the right of employees to be represented by local company-recognized Trades Unions, or other bona fide representatives, and for these, where appropriate, to consult with the relevant company within the framework of applicable law, regulations, the prevailing labor relations and practices, and company procedures. They acknowledge the activities of recognized worker representative bodies such as Trades Unions (where such activities are practiced in accordance with national law) and they ensure that workers are able to carry out their representative activities within agreed procedures.
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of engaging in the use of casual labor to avoid an employee receiving company and government benefits. Dignity at Work: BATC finds all aspects of harassment and bullying unacceptable and they are committed to removing any such actions or attitudes in the workplace. Restructuring: BAT undertakes restructuring in a responsible manner. Any of their global operating companies involved in restructuring will explain the initiatives that make change necessary to its employees and all appropriate groups and bodies, in accordance with local laws and regulations. They cannot offer a job guarantee for life but compulsory termination of employment is only actioned after a comprehensive review of all the alternatives. Where such situations do occur, they will adopt responsible local approaches and procedures to address each instance, including severance pay and any other such measures as may be appropriate to the situation and location.
Against Exploitation: Child labor: BAT does not condone or employ child labor. They seek to ensure that: The welfare, health and safety of children are paramount at all times. Practices undertaken by children for the development of vocational skills (e.g. in agricultural employment) do not conflict with or impede their educational development, including school attendance. The development of children, their communities and countries is best served through education. Forced labor: Bonded or involuntary labor is completely unacceptable, as is the requirement to surrender identity papers or pay deposits as a
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condition of employment. Where national legislation or employment procedures require the use of identity documents, these will be used strictly in accordance with the local legislation and procedures. We do not condone exploitation or the unlawful use of immigrant labor.
Employees Responsibilities Standards of Business Conduct: These are an integral part of their corporate governance and are designed to provide a decision-making framework for all employees. Employees are the key upholders of such standards and are expected to comply with them. Proper use of Company Systems: BAT companies deploy many systems to help in the achievement of business goals. In doing so, they entrust the use of these systems and facilities to their employees. It is the responsibility of employees to familiarize themselves with these systems and to adhere to all operational and confidentiality procedures including those concerning personal use of the systems. BAT companies will provide training in the use of their systems and policy adherence and employees should seek further training if required. The use of these systems will be monitored from time to time to ensure lawful use and purposes in Accordance with BAT policy and local legislation. Employees will be encouraged to make suggestions to improve either the training or the systems themselves. Performance Responsibility: They expect their employees to make a meaningful and confident contribution to the success of BAT and their (workers) own place within it. As such, employees will be held accountable for their performance. They therefore provide employees with clarity on their expectations of them (workers) and feedback on their (workers) performance. The mechanisms for this will be determined as appropriate at the local level. Where poor performance
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continues, despite the prior provision of opportunities for improvement, BAT companies will terminate the employment, applying the framework of applicable law and company labor relations procedures.
Mutual Responsibilities Environmental Responsibilities: BAT has in place Environmental, Health and Safety management and monitoring systems and strives to achieve annual targets and performance indicators in each of the key areas of environmental management. Both their companies and their employees have an integral part to play in the achievement and maintenance of these standards. Constructive Place in the Community: Community contribution: BAT thinks globally but it is a local citizen. As such, they encourage their employees to play an active role both in their (workers) local and business communities. The level and type of support the local company and their employees give is at the discretion of the local company. Economic contribution: BAT seeks to create opportunities for skills development for employees and communities in markets where they operate. They also aim to work in harmony with the development objectives and initiatives of host governments. Business Information Security: Business information security is a multifaceted challenge requiring effective co-operation between all parts of the business, their business partners, employees and employee representatives. Their policy embraces all elements of business information security including physical records, electronic data, e-mail, personal data held by the company, information processes and data management, legal and audit considerations and communications systems (telephones, fax, internet etc.). Their policy is to maximize the business leverage of their information, ensuring that it is reliable and available to those
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who need it. It is of paramount importance to ensure that all their employees are fully aware of their personal responsibilities in this regard. They will honor the privacy of workforce data according to the requirements of national legislation and the security and interests of the business. Personal Development and Learning: They develop and deliver high quality learning and development initiatives appropriate to the needs of the individual operating companies and their employees. They aim to foster a sense of pride in working for BAT and to be the employer of choice wherever they operate. Whilst they put great emphasis and resources in training and opportunities for development, employees are encouraged to take responsibility for their (workers) own development. Valued Business Partners Whilst they are not responsible for standards of employment practice throughout their supply chain, they seek to influence our business partners to avoid: The employment of children particularly in any industrial process, or agricultural process which uses chemicals (other than in genuine apprenticeships); The selling of cigarettes to minors; The use of forced or illegal immigrant labor; Working conditions which do not meet BAT standards on health, safety or hygiene; The denial of access to, or unfair application of, a transparent grievance procedure; Any form of unlawful discrimination, harassment, abuse or bullying. Whilst each partner organization has the responsibility to manage its employment practice in accordance with its own business standards, values and local legislative framework, they will work with them to embrace these Principles. BAT Minority Shareholding Interests: They (BATC) will draw to the attention of the Directors of companies, in which they (BATC) have a minority interest, the contents of
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these Principles and, where they do not exist already, encourage them to be adopted.
IV. ENTERPRISING SPIRIT The confidence to seek out opportunities for success, to strive for innovation and to accept the considered risk taking that comes with it. Physical and Material well-being Elements of this are:Reasonable Working Hours: It is almost inevitable that in most roles, and at certain times of the year, business needs will dictate more concentrated periods of work than at other times. However, BATC acknowledge and support the need of employees to balance work and personal interests and will encourage flexibility where possible. Family Friendly Policies: BATC encourage their markets to explore and adopt family friendly policies as relevant according to local practice. Occupational Health and Safety: BAT companies will all have, and comply with, internal health and safety policies and procedures and national regulations to ensure a safe working environment. BATC are committed to working with their employees to ensure that health and safety standards are maintained and improved. This process involves the effective application of an environmental, health and safety management and monitoring system. BATC work continuously to maximize the physical security of their employees wherever they (workers) are employed. BATC will ensure that their standards and policies are understood and training will Be provided so that all employees understand the health, safety and security issues and requirements concerning their (workers) job/position.
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Fair, Clear and Competitive Remuneration and Benefits BAT recognizes the need for their remuneration policies to be competitive and they have been designed to ensure a real differentiation amongst individuals and teams within companies, using criteria such as: qualifications, skills, performance, contribution and responsibility. BAT uses objective instruments in determining the level and seniority of roles within the business by means of a well-defined method of job evaluation, which defines roles, scope and subsequent salary positions and ranges. These are then compared against the local labor market to ensure their competitiveness. Prevailing market conditions are a key point of reference for establishing remuneration in each operating company. BAT will comply with legislation imposing a national minimum wage; however, their strategy will be to ensure that their reward levels are highly competitive within the local area. BATC use remuneration and reward as an active tool to build and maintain a high performance, highly motivated culture. Their approach is based on a mix of financial and non-financial, long and short-term incentives. Each operating company has the opportunity to structure their reward and benefits packages according to local circumstances. All employees are provided with clear information for each pay period, including any and all deductions from their pay. Talent, Performance and Equal Opportunity Where possible BATC fills vacancies internally, although they will seek out external talent as this provides the opportunity for fresh thinking, new ideas and experiences. Their recruitment strategy is based on retaining and attracting the most suitable people at all levels of the business and this is reflected in their objective approach to recruitment and selection. The approach is based on the inherent requirements of the job (both now and in the foreseeable future), matching the ability and potential of the individual.
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Service:
2.8.1 International Brand:
As a major international Fast Moving Consumer Goods (FMCG) company, BAT are proud of their reputation for producing high-quality brands that are chosen by one in eight of the worlds adult smokers. Their four Global Drive Brands - Dunhill, Kent, Lucky Strike and Pall Mall - account for 26 per cent of our global volumes and grew by 16 per cent in 2008.
Kent was introduced in America in 1952 and is now sold in more than 75 countries. It is our largest premium brand. Annual sales exceeded 63 billion in 2008, up 18 per cent on 2007 and its sixth consecutive year of double digit growth. Key markets include Russia, Japan, Eastern Europe and Chile. Kent Nanotek, a superslim king size variant, is sold at a premium to the main range and accounts for around 10 per cent of Kents global sales volume.
Dunhill, which celebrated its centenary in 2007, sells in more than 120 countries. Dunhill offers a range of premium and super premium cigars and cigarettes. 37 billion
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cigarettes were sold in 2008, up 7 per cent on 2007. Key markets include Australia, Malaysia, South Korea, South Africa and Taiwan.
Lucky Strike, launched in 1871, is one of the oldest and most iconic trademarks in the world. Its a premium brand sold in more than 65 countries. Volumes rose 9 per cent in 2008 to 25 billion cigarettes. Key markets include Germany, Spain, Japan, France and Argentina.
Pall Mall was introduced in 1899 and is now sold in more than 85 countries. It is our leading global value-for-money brand. Pall Mall volumes grew 22 per cent in 2008 to 62 billion cigarettes. Key markets include Germany, Italy, Russia, Uzbekistan and Pakistan. While the Global Drive Brands remain central to our strategy, we are also increasing the profile of Vogue and Viceroy.
Vogue is a super premium brand selling in more than 55 countries. Key markets include Russia, South Korea, France, Poland and Japan.
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Viceroy is sold in more than 40 countries. Introduced in 1936, key markets today include Romania, Russia, Poland, Uzbekistan, Turkey and Argentina.
Other famous international brands, familiar to smokers around the world, include:
Rothmans was launched in 1890 and is now sold in some 60 countries. Key markets include France, Italy, South Africa, Saudi Arabia, Yemen and Egypt.
Kool was introduced in 1933 and is among the world's biggest selling menthol cigarettes. Kool is sold in some 20 countries and is very popular in Japan, the United States and Latin America.
Benson & Hedges cigarettes were created for the Prince of Wales in 1873. British American Tobacco acquired the rights to the brand in a large number of overseas markets in 1956. Today, our companies sell Benson & Hedges in more than 50 countries outside the European Union, including Nigeria, Australia, New Zealand, Bangladesh and Malaysia.
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State Express 555 was launched in 1895 and is now sold in more than 20 countries. The brand is particularly popular with smokers in China, Taiwan, Cambodia and Vietnam.
Peter Stuyvesant was first launched in South Africa in 1954 and then internationally in 1957. Now sold in around 30 countries, Peter Stuyvesant is popular in South Africa, France, The Netherlands, Greece, and Malaysia. Snus is currently being test-marketed under the Peter Stuyvesant brand by our company in South Africa.
John Player Gold Leaf is sold in 12 countries and is particularly popular in Pakistan, Bangladesh, Sri Lanka and Saudi Arabia. The brand dates back to the 1890s. We do not own the brand in the UK, Europe or the United States. 2.6.2 Brands in Bangladesh
British American Tobacco Bangladesh operates in key segments of the cigarette market of Bangladesh with drive brands like Benson & Hedges, John Player Gold Leaf, Pall Mall, Star and Viceroy.
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Benson & Hedges cigarettes were initially made for the Prince of Wales back in 1873. British American Tobacco acquired the rights of the brand in a large number of overseas markets in 1956. Today, British American Tobacco Group companies sell Benson & Hedges in more than 80 countries in the world. In Bangladesh Benson and Hedges was launched in 1997 and it is dominating the premium segment of cigarettes in Bangladesh. B&H has a value of TK 4/ stick and can be found in two different flavors, Special Filters and Lights. John Player Gold Leaf is one of the oldest brands of BATB in Bangladesh that was launched in 1980 and one of the highest selling brands in the Medium Segment in the market. JPGL is mostly found in the Saudi Arabia, Pakistan and Sri Lanka. JPGL has a value of TK 2.5/ stick.
Pall Mall is an International Brand operating in more than 60 countries in the world. Pall Mall is the First Global Drive Brand launched in Bangladesh in March 2006. Even though Pall Mall is a premium brand worldwide but it is under Medium Segment in Bangladesh. Pall Mall has a price of TK 2/ stick, and can be found in three flavors, Full Flavor, Lights, and Menthol. Pall Mall made record sales in terms of volume in 2007 that was initially maintained by Star brand of BATB.
Star, a local Brand launched 40 years ago still generates leading sales in terms of volume. Star operates in the Low Segment and has a price of TK 1.5/ stick. Star occupies the leadership in the low segment outside Dhaka, where it has tremendous popularity among smokers.
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BATB launches colorful new packets for star during the Spring Season in Bangladesh to represent the true colors of Bangladesh.
Viceroy a newly introduced cigarette in the Bangladeshi market was launched in 2007. Viceroy operates in the Very Low Segment with a price of TK 1/ stick. Viceroy was introduced to Bangladeshi market considering the demand for a low price cigarette by the lower income group smokers who represent a majority of market share and to provide the consumers with the smooth taste of premium cigarettes.
And British American Tobaccos latest cigarette in the Bangladesh market is Gold Flake which is launched in July 2009. With a view to operate in the lower segment Gold Flake is priced at TK 1.00/ stick.
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OPERATIONS
MARKETING
LEAF
FINANCE
INFORMATION TECHNOLGY
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Managing Director
Head of HR
Head of IT
Head of Marketing
Head of Finance
Head of Operation
Head of Leaf
Head of CORA
2.9.3
In a world where societys expectations of multinational companies have become increasingly high, many companies recognize that they must earn trust and reputation and cannot take it for granted. In particular, CORA works with the business to:
Ensure the principles of Corporate Social Responsibility are embedded in every Develop a comprehensive best practice approach to Social Reporting put
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Communicate widely, clearly and openly to ensure we are becoming known as a Understand the complex political and regulatory framework in which we operate
and to engage with governments and key bodies in support of our desire for a regulatory environment in which the business can compete and prosper; and
Build and manage relationships with British American Tobacco Bangladeshs key
stakeholders, including governments, the media, scientists, consumers, business partners, investors, employees, Non-Government Organizations, local communities and many other groups. Our approach is to build effective networks through open, constructive dialogue. Structure of CORA The Corporate and Regulatory Affairs Department programs are lead by the Head of Corporate Affairs who is assisted by the Company Secretary and the CORA Managers. The companys Legal and secretarial function also reports in to the Head of CORA.The Company Secretary looks after the legal sides of the company such as trademark Protection, Infringement of Company Rights, Distributor Agreement, and Trust Fund etc. He also looks after the share market activities of BAT shares. The organogram is given below-
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Head of CORA
Coordinating Officer
Company Secretary
CORA Manager
CORA IT Manager
Confidential Assistant
2.9.4
Finance:
In a competitive business environment, a commercially astute finance function is critical for making good business decisions - for example - about which brands or countries to invest in, in evaluating and improving returns and of course, in managing the delivery of consistent profit growth to the shareholder. Functions of Finance Department
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Finance company assets, personnel and operational facilities of the cigarette factory, leaf factory and head office. Prepare and verify consolidated financial statement of all units of the company. Monitor and control all financial activities of the. Monitor sales collections. Process Management information. Structure capital policy. Carry out by auditing internal and external auditors.
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Brand Marketing Finance Trade Finance Manager Leaf Finance Production Finance
Treasury Manager
Billings &
Taxation Manager
The Supporting Finance managers, Audit Manager and Treasury Manager assist the Head of Finance. The Finance Department comprises of six areas. They are: Treasury: Corporate (L/C opening, fund management, banking relationship etc.) Core Finance and Management Accounts: Corporate Marketing Finance: Supporting Excise Management: Supporting Taxation: Corporate Audit: Separate Insurance: Corporate
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The Core Finance and Management Accounts activities includes monitoring and controlling all the Accounting and Financing activities of the company such as product costing, invoice pricing, taxation etc. Audit Manager manages all the internal and external auditing of the company.
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Training Manager
Production Training
and
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2.9.6. Marketing
The Structure of the Marketing Department Marketing is The Department of BATB. The marketing department has recently been rebuilt by merging brand marketing and trade marketing. Earlier these two were individual departments. But now with the Power of One theme the brand and trade department has formed a very efficient marketing department. Marketing Mission We will grow to 60% volume share by 2010 while Owning IB (i.e.100%) Dominating ASU 30 (i.e. more than 60%) Leading DVFM (i.e. more than 50%)
Marketing
Brand Marketing
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Brand Marketing The Brand Marketing department concentrates on satisfying consumers needs from within the brand portfolio. Once consumers needs are understood and evaluated, brands can be made available, accessible and desirable through strong, consistent communication. The brand marketing elements covers the adopting of products, logistics and brand marketing policies that best meet the needs of particular trade channels and strategic customers. The Brand Managers and Brand Executives are responsible for the allocated brand(s). They are responsible for all type of brand management activities. Brand Marketing Organogram
CORA Marketin g
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Trade Development Team (TDT) This department works in between the brand and trade department in a view to facilitate and coordinate the activities from the two ends. TDT performs different functions like channel management, cycle planning, merchandising etc. Channel Development: There are three types of channel outlets where cigarette is sold. This is classified on the basis of quality, authority, environment etc. Convenience Grocery Horeca
Volume Class Outlets: The cigarette selling outlets are classified on the basis of their daily sales of cigarette. Volume Class 1 2 3 4 5 6 7 8 9 Stick Sales/Day 54795+ 27397-54794 13699-27396 5479-13698 2740-5478 1370-2739 548-1369 274-547 Below 274
Table VII: Volume Class Outlets Cycle Planning: Cycle planning is a process by which a particular brands message is designed and communicated to the trade and consumers. Usually, a particular brand cycle continues for at least a month. It can also be for 2/3 months. Cycle communication is implemented through the TM&D level. Merchandising: Merchandising can of different type. It can be permanent or temporary. BATB uses a combination of these two categories of merchandising.
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Permanent Merchandising In store merchandising: e.g. Street Cabinet On store merchandising: e.g. Fascia Out of Home (OOH): e.g. Billboard
Trade Marketing and Distribution (TM&D) TM&D carries out the activities like ensuring proper distribution and reach of the brands in the market, implementing promotional campaigns and brand communication programs. Trade Marketing Operational Hierarchy
National Sales Manager Regional Manager Area Manager Territory Officer Six regional managers
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Channel of Distribution
Factory
Sales Depots
Distributors
Retailer
Consumer Figure 13: Channel of Distribution Regional Go-down: There are five regional go-down through out the country to fill every regional demand just at the time of need, and to overcome various uncertainties related to physical distribution of products, every regional godown is directly controlled by separate Regional Manager to face the regional physical distribution challenge. Carrying Contractor: They are the party engaged in the physical movement of cigarettes from head office godown to regional office godown. Normally they are the truck owners who take all the risk and responsibilities of physical movement of goods between two warehouses. Distribution Warehouse: All distributors have their own warehouse, where cigarette can be kept safely while not degrading its product quality.
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Distributors buy the cigarette from BATB and from that point ownership and all responsibilities of the products go under the distributors. Internal Carrying Agent: They are like carrying agent but carry small volume of products. Normally they are local truck owners. They carry products from, regional godowns to distributor warehouses. They also take al the responsibilities and risk engaged in physical movement of products. Opening Stock at Distributors Office: Apart from the warehouse, every distributor also maintains another stock at their office. This stock is for maintaining any change in market demand instantly. Dealers sometimes sell cigarette through their counters to face special situation. Delivery Van: All the delivery vans are owned by the dealers to assure the supply of cigarette on the door of wholesalers, cash & carries and retailers just according to their demand. There are two types of delivery vans. One is Scooter van and another is Rickshaw van. Cash & Carry: They are businessmen who sell cigarette directly to consumers and at the same time they sell cigarette to the retailers. Retailers: Retailers are at the end of the physical distribution system of cigarette selling products directly to the consumer.
2.9.7.Information Technology
Information Technology department was mainly acting as a supporting service for all the other functions of BAT. As the emergence of super information highway and other technological advancement made the business world more competitive, BAT also made necessary adjustments towards the changes and in continuation with that process IT was made a separate department in February 2000. The head of IT is also a member of the executive committee and he is supported by the function support IT managers.
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IT Organogram
Head of IT
Technology IT Manager
Services IT Manager
Marketing IT Manager
Operations IT Manager
Corporate IT Manager
Leaf IT Manager
Logistics IT Manager
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2.9.8.Production Department
The Head of Production looks after the production and takes necessary steps to smooth out the production process. The entire production process is performed at the Dhaka Factory. The motto of Production Department is to ensure the high quality and productivity steadily for the last few years. The production department has been very successful in meeting the challenges and the company now produces a wide range of filter cigarettes to meet the market demands. All the local brands are now available with its international brands. Existing Production Facilities Capacity Output: The countrys biggest manufacturing plant is owned by BATB with a capacity of 80 million (rounded) sticks of cigarettes per day in 3 shifts. Actual Output: Presently the factory is producing 60 million sticks per day hence they need 70.000 kg of tobacco leaf. Reasons for the difference: The market is the main reason for the difference between actual and capacity output. Wastage is approximately 4% - 5% of the tobacco leaf used and it occurs in three from namely - rejection, yield loss and accountable loss. Raw Material Used: The following table summarizes the raw materials used for producing cigarettes. The procurement sources are shown in the same table. Raw Materials Bulk Tobacco Blending Tobacco Cigarette Paper Filter Material Packing Material Source Locally produced in leaf areas Imported Imported Imported Local
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2008 12,723 -
2009 15,070 -
Table VI: Annual Cigarette Production Production Process The Primary Manufacturing Department: The primary manufacturing department (PMD) is responsible for further conditioning the domestic and important tobacco to make it ready for production. The tobacco passes through a set of integrated and regulated machinery whose purpose is to blend the different 'packing grades' in specified proportions, convert the bales into 'rag' suitable for use in cigarettes, and bring tobacco to a uniform temperature and moisture. The Secondary Manufacturing Department: The secondary manufacturing department (SMD) uses the tobacco that is blended and conditioned by the PMD along with wrapping materials to manufacture cigarettes. The PMD delivers its final processed tobacco to the Cut Tobacco Store (CTS). The CTS has a 50-ton storage capacity and the tobacco is stored there typically for one and a half days before it is used. The SMD brings in the processed tobacco from the CTS as needed for production along with wrapping material. Currently there are 16 cigarette-making machines at Dhaka factory, which are operated in three daily shifts. Shift engineers and officer's monitor shift activities to ensure quality production. The flow of tobacco and cigarette paper to the cigarette making machines are regulated by six (programmable Logic Controlled) PLC controlled feeders. These feeders send in the required quantities at the right time to ensure smooth production. Each brand of cigarette is monitored by a separate feeder. In addition to the tobacco and cigarette wrapping material, filter rods are fed into the machines for cigarette production. The machines combine these three inputs to generate cigarettes as output. Defective cigarettes are either identified manually or by built in sensors and removed from the production flow. The tobacco from these wastes is removed and reused for cigarette production. The manufactured cigarettes are deposited in trolleys and carted to the packing machines.
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There are currently 18 packing machines at Dhaka factory. These machines are equipped with the wrapping material used to pack the cigarettes. Almost all of the wrapping materials used are imported. Local companies, however, conduct the printing work that is required. The manufactured cigarettes are fed from trolleys into the packing machines, which generate the packed cigarette as output. The flow is monitored closely to identify and eliminate defective products. In addition to the cigarette manufacturing and packing machines, Dhaka factory has two Secondary Production Units (SPU). These are used exclusively to produce the State Express 555 and John Player Gold Leaf brands. These modern production lines are different from the other machinery in that both cigarette manufacturing and cigarette packing can be conducted in one process flow. This reduces the time needed to manually put the cigarettes into trolleys and cart them to the packing machinery. The SPU makes approximately 8000 cigarettes per minute. Defective cigarettes are detected by sensors in the machines and are removed automatically. In addition manual checking is conducted for quality control purpose.
2.9.9
Legal and Secretarial functions are considered as the first line of defense and an essential business process of the company. The major activities of Legal and Secretarial includes litigation management, combat-illicit trade, trade marks & agreement management, inhouse legal counsel, share management which is listed with two stock exchanges and operating under central depository system, company secretarial function, records management, shaping regulatory environment, trust fund management, policy compliance etc. Legal and Secretarial function also drives to ensure Corporate Governance in the company.
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2.9.10.
Supply Chain
Operations function is at the heart of BATB business, so BATB invest substantially in people and technology to ensure that the processes are state-of-the-art, highly flexible and responsive to the needs of customers and consumers alike. Working in operations means constantly having to balance the demands of availability, quality and cost. BATB people operate in a high speed environment and under tremendous pressure, so they need the strength of mind to make quick decisions, often basing them on limited information. They also need to be open to innovative solutions that can improve the processes. Manufacturing within British American Tobacco Bangladesh includes: Product knowledge Process and control Knowledge of technologies Quality Supply chain management Regulatory framework Employee relations Excise Environmental, health & safety Project management Commercial awareness
2.9.11.
Leaf
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The Leaf Department is responsible for purchasing, processing, packing, shipping, and storing leaf tobacco for BAT Bangladesh. Essentially, it is the Leaf Department's job to ensure a secure, continuous and consistent supply of tobacco at the best cost and right quality (as required by BATB Blenders) to maintain the correct taste of final products for the consumer. Therefore, the Leaf Team's skills make a significant contribution to the ongoing success and reputation of BATB brands, as well as the Company's position as market leader. The Leaf arena within British American Tobacco Bangladesh includes: Managing a tobacco growing programme Processing tobacco in a Green Leaf Threshing plant Blending tobacco for the cigarette business Purchasing tobacco from all over the world
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3. Secretarial Matters:
1. Introduction 2. Company Secretary 3. Secretarial works Relating to Board Meeting 4. Secretarial works relating to AGM 5. Master file for AGM 6. Directors folder for AGM 7. List of documents and stationery for AGM 8. Share Management System and MIS 9. Corporate Annual Report 10. 11. Chairmans Statement Directors report
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3.1. Introduction:
Secretarial department is a very important department in a limited company. Generally this department plays various roles through Company Secretary, such as legal, mandatory, ministerial, and administrative. British American Tobacco has one Secretarial department and it has two sections. One is called LEGAL and other one is called SERETARIAL. The organogram of the secretarial department of British American Tobacco is given below: Head of Legal & Co. Secretary BATB
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Part time Secretary: A part time secretary is one who accepts appointment as a secretary in mote that one company. Director as Secretary: A director of the company may be appointed as secretary provided consent of the Company has been obtained by passing a resolution to this effect in General Meeting as per section 104 of Companies Act, 1994. General Legal Position: In accordance with Companies Act, 1994; the legal position if a company secretary be as follows: A servant of the company An agent of the company An officer of the company
Finally, I would like to say, some organ grams of the company and activities of the company Secretary give the position to the Company Secretary as next to MD or CEO because a company secretary represent the Board of a company.
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Circulation of notice of meetings. Filing various statutory returns in due time. Maintenance of various statutory registers.
3. See various deeds, contracts, and agreements, where the company is a party, are properly framed, worded and terminologically in order and sign of such agreements, if he authorized, or at least a knowledgeable witness. 4. Prepare allotment list, process the share transfer instruments and print or make out the definitive share certificates for approval of the Board.
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The company Secretary has got same specific liabilities within the framework of the companies Act, 1994 (though not explicitly assigned), which may be called the statutory liabilities. These liabilities are:
To submit the statutory report as and when required To hold the Annual General Meeting To file the annual list of members and summary of share capital together with the authenticated Balance Sheets and the Profit and Loss accounts.
To issue dividend warrants, bonus share certificates and make arrangement of for disposal of fractional shares, if any; To record proceedings of meetings and to maintain the minute books. To make arrangements for inspection of minutes and provide copies thereof, if so requested by members. To comply with the requirements to paint and affix the company name and address outside office and make out rubber stamp and embossed Common seal of the Company
To affix the requisite stamp duty on various documents of the company as per the Stamp Act To arrange audit of accounts and prepare accounts as per stature. To arrange to file income tax returns every year and also to the same assessed by the authorities.
The Company Secretary is, however, not liable for any wrong, misdeed, or fraud.
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The secretary is regarded, on the other hand, as a servant, while on the other, as an agent of the company. However, measuring from the orthodox angle, he has got the some working limitations.
But times has changed quite a lot and now a days in a modern Company the Secretary has got a far wider range of duties an responsibilities.
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See the Auditors Report. Make arrangements for printing of Annual Report. Send notice to members. Prepare the list of proxy form. Prepare the speech of the Chairman. Prepare dividend list. Close the member register. Notice publish in newspaper. Collect offer letter from the auditors. Collect the consent of directors. Prepare folders of Directors. Prepare Name Plate, Banners etc. Prepare the list of documents and stationery for holding of AGM. Make seating arrangements for AGM. Arrangement for refreshments.
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Draft the minutes. Make arrangement for the issue of dividend warrants. File copies of annual accounts with register. Prepare annual return. Implement the resolutions.
Minutes of Board in relation to AGM. Letter to SEC, DSE to inform them of the following matters: 1. Date of AGM 2. Time of AGM 3. Place of AGM 4. Dividend percent
Share Summary statements. Schedule of AGM program. Schedule of committees to conduct AGM. Folders of Directors for AGM.
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Program of the AGM. Proceedings of last AGM, with item -1 being on the agenda. Annual Report for the AGM with item -2 being on the agenda. Offer letters to the directors for election, with item 3 being on the agenda. The recommendation of the Board to declare dividend, with item 4 being on the agenda. Offer letters from the proposed Auditors with item 5 being on the agenda. Working papers.
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1. Memorandum and Articles of Association. 2. Finance Act. 3. Companies Act, 1994. 4. Previous Annual Report. 5. Half yearly Report. 6. Offer letters to the directors. 7. Offer letter to the auditors. 8. Original copy of Auditors Report. 9. Prospectus. 10. SEC rules, ordinance, and Notification. 11. DSE and CSE rules. 12. Bangladesh Gazette. 13. Folders of Directors for AGM. 14. Board Minutes in relation to AGM. 15. Master file for AGM. 16. Name plates. 17. Banners. 18. Attendance Slips. 19. Working papers. 20. Staplers. 21. Glues. 22. Signature pens. 23. Wood pencils. 24. Gems Clips. 25. Calculators. 26. Slip pads. 27. Sharpeners. 28. Proxy Form. 29. Maulanas Remuneration. 30. Drinking glass and boiled water.
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In regard to public issue of securities. Recording of application. Scrutinizing and sorting applications. Printing of allotment advice and preparing mailing list for dispatching. Creation of ledger folio numbers. Printing of covering letters for dispatching of share certificates. Recording day to day transfers. Calculations of dividend and interest. Printing of mailing list for various communications. Recording of change of members addresses and printing of lists for communication. Recording of minutes. Recording of splitting of share certificates. Preparation of shareholding patterns and various Management information data. Processing of proxy. Preparation of annual return and various information relating thereto. Preparation of unpaid dividend list. Preparation o distribution schedule. Data relating to Debenture holders. Documentation and filling of secretarial works. Preparation of returns and papers to file to Registrar, DSE, CSE and SEC. Preparation of important papers for the internal management.
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It is obligatory for the British American Tobacco to publish the corporate annual report in a printed booklet form and it has to be circulated to:
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The Securities and Exchange Commission The DSE and CSE The Investment Corporation of Bangladesh (ICB) The Bangladesh Bank (For joint venture) The Registrar of Companies
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The state of the Company affairs The amount, if any, which the Board proposes to carry to any reserve in such balance sheet. The amount, if any, which the Board recommends should be paid by way if dividend. Material changes and commitments, if any, affecting the financial position of the company which have occurred between the end and of the financial year of the company to which the balance sheet related and the date of the report.
Contribution to the national exchequer. Any big deal in the form of lease, loan or debenture. About election, re-election or retirement of Directors. About appointment, re-appointment, and remuneration of auditors. Employment policy, labor relations and the total number of employees at year end. Other sundry information such as, number of branches and subsidiaries, any foreign establishments, number of employees and shareholders, prevailing share price index
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Academicians-Teachers, Researchers. Legal Community Medical Community NGOs Think Tanks Anti Tobacco Groups Media-Print, Electronic Political Group Business Group BATBs business partners-Distributors/Retailers/Cash & Carry, Suppliers, Tobacco growers
As their slogan is Success and Responsibility go together they are the first company to prepare a social report that complies with the rigorous global benchmarks of the AA 1000 standards and the United Nations Foundation sponsored global reporting initiative guidelines. They have formulated the expectations (approximately 122) of stakeholders under ten main headings through a discussion with the stakeholders. These are as followed along with their solutions1. Consumer information (12%):
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Stakeholders expressed that current warning clause printed on cigarette packets and all tobacco advertisements were inadequate. BATB position and response-In response to stakeholders expectations they have decided to provide additional information on smoking and health risks. They will help by providing additional relevant information to the government to assist them in this area if they are asked to do so. BATB Commitment-will support reasonable and enforceable laws by the government, in respect of improved health warnings on packets and brand communications and also will provide additional information on smoking and health through distribution of the smoking and health risks-our views booklets amongst stakeholders also distribute consumer leaflets. 2. Public Smoking (7%): Stakeholders expressed their view that laws should be enacted to restrict public smoking. Opinions were also expressed regarding protection of smokers rights. BATB position and response-They want to support initiatives of the government to restrict smoking in public places and will work the government to have clear definitions of public places with the objective of protecting nonsmokers and smokers rights. BATB Commitment-will support initiatives of the government to restrict smoking in public places. 3. Lower Risk Products(2%): Stakeholders expressed that they would like to see BATB undertake long term research programme for developing products which would be less harmful to consumers. BATB position and response-British American Tobaccos central research and development (R&D) based in London, UK are coordinating their efforts in this respect. But they have suggested that the only way to avoid the risks of smoking is not to smoke, and the best way for smokers to reduce the risks is to give up smoking. 4. Youth smoking prevention(13%):
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Stakeholders expressed that cigarette advertisements which attract the youth should be stopped. They urge to make advertisements showing harmful effects of cigarettes on children. They want to restrict availability of cigarettes to underage. BATB position and response-They will support any government initiative which suggests practical solutions to underage smoking and to enforce the law on juvenile smoking which prohibits sale and purchase of tobacco products by the underage. They have clear company policy which they communicate to their distributors, not to engage or sell cigarettes to underage vendors. They have stopped all the brand advertisements on TV. BATB Commitment-will continue to work with other third parties, including the government, in order to make improvements to our Youth Smoking Prevention (YSP) campaign. 5. Responsible marketing(10%): Stakeholders expressed that tobacco advertisements are too aggressive, often taking almost the entire attraction of a viewer. They have said that indirect advertisements through sports sponsorships like cricket should be avoided just like direct advertisements. BATB position and response-They have voluntarily stopped advertising in the electronic media and print media. They have also recommended to the print and electronic media that they introduce their own code of conduct to restrict aggressive and unethical tobacco advertisements. BATB Commitment-will follow all the guidelines provided by the regulatory agencies in case of promoting their products. 6. Tobacco regulation(4%): Stakeholders were concerned about the poor enforcement of laws relevant to the industry which they felt was contributing to the rapid increase in the numbers of smokers in the country. They want support enforcement of laws to restrict tobacco related products. BATB position and response-BATB advocates and supports practical and enforceable tobacco regulation. They will support the government on regulations providing realistic solutions to relevant tobacco issues.
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BATB Commitment-will record proactive engagements with the government on a quarterly basis. 7. Tobacco Taxation and Cigarette pricing(2%): Stakeholders expressed that tax on tobacco products should be increased to a prohibitive level to discourage consumers from purchasing the product. BATB position and response-Cigarettes are already heavily taxed with as much as 70% of the retail selling price going to the government. They have already engaged with the government and National Board of Revenue(NBR) to ensure reasonable, sustainable growth in government revenues. BATB Commitment-will keep relevant evidence of dialogue with the NBR and BCMA for reasonable excise rates that supports revenue generation without encouraging counterfeits and smuggling.
BATB position and response-BATB is in a position to influence directly some of the environmental impacts occuring the product life cycle. Their aim is to eliminate or
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minimize these impacts to reduce the burden on the environment. In line with this approach BATB is already focusing reducing wastes, promoting recycling, reducing water comsumption,using raw materials efficiently, improving soils nutrient composition, introducing alternatives to agricultural chemicals and wood fuels in tobacco growing, reducing depending on fossil fuels and atmospheric emmisions.They manage the countrys largest private afforestation programme and distribute more than 3.5million saplings annually. In the last two decades, they have distributed and planted more than 42.5 million saplings. They have received the first prize of Prime Minsters tree plantation award in 1999.They meet 70% of their wood fuel requirements through alternatives like paddy straw, jute stick, dhoncha stick etc.They use potassium sulphate which is recommended by Bangladesh Agriculture Research Council(BARC) .They also recommended balanced use of fertilizers on the cultivation process. They buy the best valuable non-adulterated fertilizers from the government in bulk and supply at cost price to the farmers. Soil fertility actually improved by tobacco cultivation but they still conduct soil quality test in tobacco growing areas from time to time to determine the fertility status. Their farmers have already taken up soil fertility programme.Every year they obtain a clearance certificate from the department of environment (DOE) which testifies that they are abiding by all environmental laws and regulations relevant to their operations. Any smoke residue from the e wood-fuel burning is emitted high in the air at about 12-14 feet. The residual ashes are used as fertilizers. BATB Commitment-will conduct the ongoing biodiversity assessment of will be designed and implemented. Corporate citizenship (31%): Stakeholders suggested that BATB should take up such economic activities which would help the company to diversify and create more employment Six main themes emerged in this list1. Role as a development partner 2. Corporate sponsorship and poverty allegiance opportunities.Stakehlders listed a number of expectations regarding the role of BATB in CSR: their operating areas based on which specific improvements in their afforestation programmes
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3. Support to tobacco farmers 4. Support to health programmes 5. Support to education programmes 6. Eliminating child labor BATB position and response-BATB has always conducted business in Bagladesh responsibly. Their corporate citizenship has a much wider reach. They are involved in various projects and initiatives, in improving the environment, supporting philanthropic organizations, promoting art and culture and assisting with disaster relief. They play a significant role in human resources development in the country. They run management development programmes which are attended by managers of other business houses. They offer internship programme for graduates and they also provise marketing skills development programme for BRAC.They promote indigenous culture by including Rabindra sangeet and Baul sangeet in their Star search programme.They also sponsor annual Lalon festival in Kushtia.They employ many women managers in order to con duct their business butr they do not have any women worker directly employed in their facory.Tobacco cultivation has a direct and indirect impact on the local economy and poverty alleviation. It also genrates employment for 100,000 people over the four month growing season. They run many programmes such as advising in the area of poultry rearing, vegetable and fruit cultivation to make life easier for farmers. They also try to facilitate bank loans to support farmers. They have initiated medical check up programmes for farmers but they do not compensate smokers affected by smoking. They are also involved with eye donation and blood donation programme and they also provide support health programmes such as Center for Rehabilitation for paralysed (CRP).They have a basic IT education center in Kushtia.They will promote higher education to farmers children as well as adult literacy programmes for farmers. They do not encourage child labour in their business area. BATB Commitment-will keep contributing in the tobacco export business of the country and also keep continuing current various types of programmes related to culture. Corporate Governance(3%):
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Stakeholders stated that BATB is a good company and they would want to see the company continue with its operations. Companys vision statement should include social responsibility and the company should not take all the profit out of the country. They should actively participate with the customs intelligence to control smuggling. BATB position and response-In 2002 they have introduced a new corporate slogan success and responsibility go together which supports their vision and emphasizes their commitment to be a responsible company.BATB is a public limited company in this country and there are some shareholders of this company. They get dividend from the company against their share. They provide any relevant appropriate in formations for supporting to control smuggling, counterfeiting and will continue to do so.
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Gives support to the people of that regions which are affected by natural disasters.
ACHIEVEMENTS
Has won the Food and Agricultural organization award for pioneering the development of vegetable seed industry in Bangladesh 1st prize of Prime Ministers National Award on Tree Plantation in 1999 and 2002. The Prime Ministers Afforestation Award in 1993. The Presidents Award in Agriculture in 1976. The FAO Award in 1999 The National Export Trophy Award in 2000.
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100 90 80 70 60 50 40 30 20 10 0
re ns O ib pe i li n m ty Pa in E n y& d e d B te rp ene ris fit C in s or g po Sp L ra i te ead rit er R es s po hip ns ib ilit y ul tu
From the survey stated above it is clearly seen that BATB is performing extremely in order to satisfy their stakeholders. In comparison to global high performance, BATB is clearly serving well in terms of culture, freedom through responsibility, open minded, pay & benefits, enterprising spirit, leadership, CSR etc.As the stakeholders have been selected by BATB itself, we think the stakeholders are being reasonably served by BATB. In the context of conducting corporate social responsibility they are doing comparably well than others. Their stakeholders getting proper feedbacks against their expectations.
Fr ee
do
th
ro u
gh
re s
po
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5. Financial Statistics:
5.1. Introduction:
Every Company secretary should have sound knowledge about finance and accounts to comply with the requirements of the laws and also for the support of Board of Directors. The Companies Act requires every company to ensure that adequate accounting records are kept, sufficient to show and explain its transactions. Moreover, as per International Accounting Standard (IAS), the financial statements to be prepared so as to give a true and fair view of the companys financial position as well as the profit and loss. According to the section 181 of Companies Act, 1994; the books of accounts must in particular contain: All sums of money received and expended by the company and matters in respect of which the receipts and expenditures take place. All sales and purchase of goods by the Company. The assets and liabilities of the Company In the case of a Company engaged in production, distribution, marketing, transportation, processing, milling, manufacturing, extraction, and mining activities such as complete particulars relating to utilization of material, labor and those items of overhead cost as may be necessary to identify their nature. A complete ser of financial statements include the following components: 1. Balance Sheet 2. Income Statement 3. A statement showing either i. all changes in equity, or
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ii.
changes in equity other than those arising from capital transactions with owners and distributions to owners
4. Cash Flow Statement 5. Accounting policies and explanatory notes. The financial period the Companies is January to December and the financial statements are prepared under the historical cost convention in accordance with applicable, International Accounting Standards (IAS) in Bangladesh, which does not vary from the requirements of the companies Act, 1994; the listing Regulations of the Stock Exchanges, The Securities and Exchange Rule 1987 and rules applicable in Bangladesh.
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6. Company Analysis:
6.1. Market composition
Chittagong is the biggest region in terms of industry size. The region contributes 29% of the cigarette industry which is almost one third of the total industry. This makes Chittagong very important for BAT since 3% growth of market share in the region will result into 1% growth of market share nationally.
18%
29%
Figure 17: Market Composition Market composition in Chittagong is different from other regions. The resonsons are stated below: Firstly, unlike other regions Very Low is the largest segment in Chittagong. At the same time the size of the biri market is smaller than other regions. This is due to higher per capita income in Chittagong which has probably led to faster cigarettization than the other regions.
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1 00%
18
80%
13 20
5 15
3 15
10 20
8 17
8 17
20
60%
38 49 46 42 14 21
DS Ctg V Low Low
50 48 58 32 12
B og M edium Khl P remium
48
40%
20%
23
Syl
27
National
0% DN
Figure 18: Price Segment in Different Regions Secondly, nobody truly dominates the market in Chittagong. The market is fragmented among four companies. Other than BAT and DTI, Abul Khair and Aziz Tobacco have strong presence in Chittagong. BAT leads the region with 38% share, followed by DTI with 28%.
100% OTHERS 80% 60% 40% 20% 0% National DN DS Ctg Bog Khl Syl A. KHAIR NASIR SONALI AZIZ ALPHA DHAKA BAT
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Figure 20: Growth Trend of Chittagong Market Not only in terms of absolute volume but also at a percentage growth level, Chittagong has provided highest growth than any other region over the last two years. Company National DN DS Ctg Bog Khl Syl 2005 11% 22% 14% 7% 10% 9% 5% 2006 27% 12% 21% 29% 51% 32% 26% 2007 5% -17% -3% 14% 12% 14% 7% 2008 12% 7% 7% 16% 12% 10% 14%
Table XI: Growth Percentage of Different Market Growth in Chittagong is driven by Low and Very Low Segment
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Growth of low and Very low segment is the driving force behind the overall industry growth in Chittagong. In 2002 Very Low growth rate contracted and Low became the fastest growing segment. The same trend has been observed in 2003 where Very low growth rate has declined further and Low has grown more strongly. Medium segment in Chittagong remained flat in 2003 after strong growth in 2002. Unlike other regions mid has not declined in Chittagong. Premium is growing strongly over the last two years from a very small base. Growth rate over 20% for consecutive two years indicates the segment will pick up much faster in 2004.
900 800 700 600 500 400 300 200 100 0 2010 2007 Industry Mid 2008 Low 2009 V Low 2010 Pre 400 350 300 250 200 150 100 50 0
Segment Volume 2007 2008 2009 2010 22 21 26 32 92 104 132 133 153 181 256 289 241 288 335 349 508 595 749 803
Growth Rate 2008 2009 -1% 24% 14% 27% 18% 41% 19% 16% 17% 26%
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BAT business performance in Chittagong region is very diverse from market to market. Based on BAT share performance, these markets can be classified into three broad groups: Green, Yellow and Red. Green Markets: Markets where BAT has clear leadership i.e. BAT Market share is more than 50%. Comilla, Daudkandi and Sitakunda markets are green which together contributes 20% of Regions total Industry. Yellow Markets: Markets where BAT has some base but not leadership. i.e. BAT share is between 30-49%. Chittagong, Feni, Rangamati, Khagrachari and Laksam are yellow and together they contribute 50% of Regions total industry volume. Red Markets: Markets where BAT lack leadership and competition has dominance i.e. BAT share is below 30%. Choumuhoni, Chandpur and Coxs Bazaar markets are red. Turnaround in these markets will require long term investment.
Table XIII: Segment Size and Market Share Yellow and Red provide the future growth opportunity Competitors volume in Red and Yellow markets is huge! Total competition volume in these markets alone represents around 48% of the entire Regions Low segment volume! This leaves an enormous growth opportunity for BATB to capitalise on. Also, among the
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Yellow and Red markets, the biggest opportunity lies in Yellow markets, both in volume terms and also, from the fact that BATB has reasonable presence and has already gained initial successes in these markets. Market Type Comp Volume within Low Green 16 mln Yellow 84 mln Red 72 mln Region 172 mln
21% 31%
48%
Yellow markets are also the most potential markets in the region. Contribution of these markets is on a steady increasing trend over the last two years due to intense competition and activity by the major brands.
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Table XIV: Volume contribution by Market type Yellow markets have provided highest growth for BAT over the last two years Despite not being a clear leader, contribution of Yellow markets to BATB business is highest. Star has also gained higher growth in these markets. BAT Growth Green Yellow 28% 34% 17% Star Growth Green Yellow 49% 28% 85% 41%
Growth 10 vs '09
Red
Region
Table XV: Growth trend by Market type Navy is getting higher growth by capitalising on Red and Yellow markets
Unfortunately, Navy continued capitalising on the opportunities successfully primarily in Yellow and Red markets; in fact, these are the markets where Navy has registered higher growth in the Region. Star has also generated its due growth, but its growth has slowed down significantly this year, particularly in Yellow and Red markets. Moreover, in Red and Yellow markets, since it has been growing from a very small base (hence, the growth rates are very high), Navys continued growth may very well threaten Stars presence in these markets, if it is not addressed immediately.
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02 vs 01 68% 34%
1. Strengths:
Latest technology BATB is using latest machine in their manufacturing process. They are using world class high speed machines for their production. High loyalty with BAT BATB is supplying some products solely for example; JPGL, and single supplier of other materials say, London, SE 555, B&H, HLB and outer. And for all of the business activities BATB has strong and faithful business relationship with BAT. JIT, TQM For keeping step with race with BAT, BATB follows; Just In Time delivery &Total Quality Management. BATB is capable to supply the materials according to BATs specification.
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2. Weakness:
Lack of competent technician BATB has new technology machine which have been running for the last few years. Currently there is no experienced technician available in this country for dealing with this machine. For solving this problem BATB has hired the outsider technicians, which is costly for the organization.
3. Opportunity:
Following opportunities are visible for BATB If BATs requirement will increase, then BATB will be capable to fulfill their requirement by supplying through JIT. MAST has capacity to do business with other company
4. Threats:
Increasing competition is another threat for BATB. Anti Smoking Campaigns Law Enforcement against Public Smoking
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Tobacco
are
given
at
Tk.
(2003:Tk.3.50) per share of tk. 10 each Dividend distribution tax for interim 15,000 dividend @10% Proposed final dividend at Tk. 7.50 450,000 (2003:tk 6.50) per share of Tk 10 each Dividend distribution tax for proposed 45,000 final dividend @ 10% 673,312 Earnings per share Taka 11.22
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Dividend declared (including dividend distribution tax Interim dividend (including dividend distribution tax) Proposed dividend (including dividend distribution tax) Balance at 31 December 2010 600,000
(492,00
208,553 242,563
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Cash flows from operating activities: Collection from distributors, leaf export and others Payment for costs and expenses (including supplementary duty and VAT) Cash generated from operation Income tax paid Interest paid Net cash flows from operating activities Cash flows from investing activities: Acquisition of fixed assets Proceeds from sale of fixed assets Net cash used in investing activities Cash flows from financing activities: Medium/short term bank loan received Other loans realized Dividend paid Net cash used in financing activities Net increase/(decrease) in cash and cash equivalents for the year Cash and cash equivalents at the beginning of the year Cash and cash equivalents at the end of the of the year 720,000 55 (587,162) 132,893 271,443 (794,737) (523,294) 950,000 371 (646,213) 304,158 (437,108) (357,629) (794,737) (404,972) 7,656 (397,316) (1,115,421) 4,495 (1,110,926) 27,114,250 (26,399,332) 714,918 (67,335) (111,717) 535,866 25,859,170 (25,208,662) 650,508 (165,512) (115,336) 369,660
Share capital Revenue reserve Proposed final dividend Capital reserve Tax holiday reserve Shareholders equity
13 14 15 16
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distribution tax) Balance at 31 December 2010 Net profit for the year 2009 Tax holiday reserve Tax holiday reserve release Deferred tax adjustment Dividend
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Receipts from customers Supplementary duty and VAT Net turnover Less: Operating costs and expenses Profit before interest and tax interest Pofit before tax Tax: Current tax Deferred tax Profit after tax Appropriations: Revenue reserve Tax holiday reserve Proposed final dividend at TK 3.00 (2010: TK 7.50) per share of TK 10 each Dividend distribution tax for proposed final dividend @ 10% Interim dividend at (2010: TK 2.50) per share of TK 10 each Dividend distribution tax for interim dividend @10% Earnings per share
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Taka 000s Cash flows from operating activities: Collection from distributors, leaf export and others Payment for costs and expenses (including Supplementary Duty and VAT) Cash generated from operation Income tax paid interest paid Net cash flows from operating activities Cash flows from investing activities: Acquisition of fixed assets Proceeds from sale of fixed assets Net cash used in investing activities Cash flows from financing activities: Net short term bank loan received/(repayment) Net proceeds from finance lease Other loans realized Dividend paid (including dividend distribution tax) Net cash used in financing activities Net increase/(decrease) in cash and cash equivalents for the year Cash and cash equivalents at the beginning of the year Cash and cash equivalents at the end of the of the year 30,000 13,708 -(494,024) (450,316) (24,116) 196,706 172,590 (922,009) 4,541 (917,468) 29,426,333 (27,759,515) 1,666,818 (179,285) (143,865) 1,343,668
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Net turnover Less: Operating costs and expenses Profit before interest and tax interest profit before tax tax: Current tax Deferred tax Profit after tax Appropriations: Revenue reserve Tax holiday reserve Proposed final dividend Earnings per share
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Net cash flows from operating activities Cash flows from investing activities: Acquisition of property, plant and equipment Proceeds from sale of property, plant and equipment Net cash used in investing activities Cash flows from investing activities: Net short term bank loan received/(repayment) Net proceeds from obligation under finance lease Dividend paid Net cash used in financing activities
832,256
1,343,668
Net increase/(decrease) in cash and cash equivalents for the year 433,545 Cash and cash equivalents at the beginning of the year Cash and cash equivalents at the end of the of the year Closing cash and cash equivalents have been arrived at as follows: Cash and bank balances Bank overdraft 606,135 606,135 172,590 606,135
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) (495,000) 180,000 -
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Balance at 31 December 2009 Net profit for the year 2010 Tax holiday reserve release Dividend paid Proposed dividend Balance at 31 December 2010
600,000 600,000
180,000 -
196,10 1 -
119,809 (119,809 ) -
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Profit before tax Tax Current Tax Deferred Tax 419,400 38,052 457,452 798,971 Taka Earning per share 13.32 263,000 26,830 289,830 361,583 Taka 6.03
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Net short term bank loan received / (repayment) Net proceeds from obligation under finance lease Dividend paid Net cash used in financing activities Net increase in cash and cash equivalents for the year Cash and cash equivalents at the beginning of the year Cash and Cash equivalents at the end of years Closing cash and cash equivalents have been arrived at as follows. Cash and bank balances
917,703 917,703
606,135 606,135
Taka00 0s
1,626,62 3 361,583 119,809 (180,000 ) 1,928,01 5 798,971 72,894 (180,000 )
Property, plant and equipment revaluation reserve adjustment Deferred tax adjustment of property, plant and equipment revaluation Dividend paid -
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600,000
2,619,88 0
64,896
3,284,77 6
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Cash flows from financing activities : Net short term bank loan received / (repayment) Net proceeds from obligation under finance lease Dividend paid Net cash used in financing activities 5,549 (418,288) (412,739) (800,000) (5,104) (179,514) (984,618)
Net increase in cash and cash equivalents for the year Cash and cash equivalents at the beginning of the year Cash and Cash equivalents at the end of years
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600,000
Property, plant and equipment revaluation reserve adjustment Dividend paid Net profit for the year 2009 Deferred tax adjustment of property, plant and equipment revaluation Balance as at 31 December 2009 Dividend paid Net profit for the year 2010 Balance as at 31 December 2010 600,000 600,000 -
64,896 -
64,896
8 4,533,55 4
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2009
TK '000 3786929 3 2593583 4 1193345 9 -8388786 3544673 -2242677 1301996 -45573 1256423 -457452 798971 % 317.34% 217.34% 100.00% -70.30% 29.70% -18.79% 10.91% -0.38% 10.53% -3.83% 6.70%
2008
TK '000 3499414 9 2396876 8 1102538 1 -6691432 4333949 -3522032 811917 -160504 651413 -289830 361583 % 317.40% 217.40% 100.00% -60.69% 39.31% -31.94% 7.37% -1.46% 5.91% -2.63% 3.28%
2007
TK '000 2950867 5 2024816 1 9260514 -5750696 3509818 -2926030 583788 -133045 450743 -217861 232882 % 318.65% 218.65% 100.00% -62.10% 37.90% -31.60% 6.30% -1.44% 4.86% -2.35% 2.51%
2006
TK '000 2713722 7 1850565 8 8631569 -5048435 3583134 -2550263 1032871 -122537 910334 -237022 673312 % 314.40% 214.40% 100.00% -58.49% 41.51% -29.55% 11.96% -1.42% 10.54% -2.75% 7.79%
Interpretation: In the 2006, BATBC had the lowest cost of goods sold whereas it was higher in 2007, 2008, 2009 and 2010. Cost of goods sold was highest 70.30% in the year 2009 although sales are much less than 2010. So, in 2010, BATBC performed better to control its cost of sales with higher sales.
Operating expense was lowest in the year 2009. It was much higher in the earlier years (2006-2008). Later, BATBC managed to reduce its operating expense in 2009 and 2010. In managing operating expense, BATBC has improved a lot. Because in 2010 it is only 20.38%. It came to almost two-third of earlier years operating expense which is obviously a good indication for investors that BATBC is concentrating to reduce their operating expenses.
Reflecting these differences, BATBC achieved the highest EBIT (15.48% of sales) in 2010 whereas it is the lowest in the year 2007(6.30% of sales). In 2006, they had higher EBIT (11.97%) than 2007 and 2008. Their performance in managing all operating expenses BATBC had paid higher interest in the earlier years which can easily be understood from the income statement. Since they had more percentage of bad debt their capital structure, interest expense was higher in those three years. In 2009 and 2010 they incurred less interest expense (.38% and .54%) because they reduce debt percentages.
Profit before tax for BATBC is highest in 2010 (16.02% of sales)., It was also much higher in 2006 and 2009 (10.55% and 10.53%). Profit before tax the lowest in 2007 (4.87% of sales) and a little bit in 2008 (5.91% of sales).
Tax was the highest in 2010 (4.13% of sales) and the lowest in 2007 (2.35%). In the other years, it was somewhere between in these two years depending in the profit before tax.
Net income is the highest in 2010 (11.89% of sales) and the lowest in 2005 (2.51%). In the others years, it fluctuated between these two limits. After, 2007 it was increasing till 2010 which surely indicate something positive about BATBC to the investors in 2006 was better than in 2007 and 2008.
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BALANCE SHEET
Particulars Current And Non-current Assests Non-current Assests Property, Plant and equipment Total Non-current Assets Current Asset Inventories Trade & Other Recivables Letter of credit Trade debtors Sundry Debtors Total Trade & Other Recivables Advances, deposits & prepayments Cash and Cash equivalents Total current Assets Total Assets Equity And Liabilities Equity Share Capital Revenue & Reserve Capital Reserve Total Equity Non-current liabilities Deferred liability(gratuity) Deferred Tax liability Obligation under finance lease Total Non-current liabilities Current Liabilities Bank Draft Short term Bank loan Creditors Accruals Provisions for Corporate tax Total Current liabilities Total liabilities Total liabilities and owner's equity
2010 TK '000 %
2009 TK '000 %
2008 % TK '000
2007 TK '000 %
2006 TK '000 %
3462803 3462803 3451652 18430 81980 21832 122242 1273169 1678466 6525529 9988332
34.67% 34.67% 34.56% 0.18% 0.82% 0.22% 1.22% 12.75% 16.80% 65.33% 100.00%
3698164 3698164 2507601 1524 14610 9326 25460 890895 917703 4341659 8039823
46.00% 46.00% 31.19% 2.00% 0.18% 0.12% 0.32% 11.08% 11.41% 54.00% 100.00%
4105423 4105423 2271107 8162 287544 81891 377597 187756 606135 3442595 7548018
54.39% 54.39% 30.09% 0.11% 3.81% 1.08% 5.00% 2.49% 8.03% 45.61% 100.00%
4317857 4317857 2006493 16590 178220 52316 247126 118889 356299 2728807 7046664
61.28% 61.28% 28.47% 0.24% 2.53% 0.74% 3.51% 1.69% 5.06% 38.73% 100.01%
3802781 3802781 2132167 6129 98461 52261 156851 123595 250427 2663040 6465821
58.81% 58.81% 32.98% 0.09% 1.52% 0.81% 2.43% 1.91% 3.87% 41.19% 100.00%
186800 426875 18843 632518 0 1333738 1940975 1547547 4822260 5454778 9988332
1.87% 4.27% 0.19% 6.33% 0 13.35% 19.44% 15.49% 48.28% 54.61% 100.00%
218152 501552 15338 735042 0 1065844 1875820 1078341 4020005 4755047 8039823
2.71% 6.24% 0.19% 9.14% 0 13.26% 23.33% 13.41% 50.00% 59.14% 100.00%
391810 475952 22006 889768 0 800000 765454 2105680 263000 3934134 4823902 7548018
5.19% 6.32% 0.29% 11.80% 0 10.60% 10.14% 27.90% 3.48% 52.12% 63.92% 100.01%
373370 449122 18159 840651 183709 750000 522425 2057346 150000 3663480 4504131 7046664
5.30% 6.37% 0.26% 11.93% 2.62% 10.64% 7.41% 29.20% 2.13% 52.00% 63.93% 100.00%
313328 368809 7213 689350 53721 720000 321276 1667349 197022 2959368 3648718 6465821
4.85% 5.70% 0.11% 10.66% 0.83% 11.14% 4.97% 25.79% 3.05% 45.78% 56.44% 100.01%
Interpretation:
From the common size balance sheet we ca see that BATBCs property, plant and equipment is decreasing in percentage of total assets. This decrease in fixed assets may consist of a cumulative effect of depreciation, low capital expenditure and disposal of fixed assets. It was highest in 2007 (61.28% of total assets) and lowest in 2010 (34.67% of total assets). From 2006 to 2010 they have been disposing some of their fixed assets with some gains or losses. As a result, the percentage of fixed assets is decreasing. It indicates that they have less capital tied up in form of fixed assets out of their total assets.
They have been maintaining a sufficient amount of inventory in their storehouse and to some extent, the percentage of inventory throughout five years is consistent with a little fluctuation. It means that they are efficient in estimating and managing their inventory at a lower cost and meeting the demand.
Their receivable is highest in 2008 with 5% of total asset. In 2008, their trade debtor was also the highest with 3.81% which reflect that BATBC maintains an effective credit policy strictly.
BATBCs advances, deposit and prepayments are increasing every year expect the year 2007. It means they are investing their capital in non-cash generating assets and since this percentage is increasing, it is obvious that they are relying more on this assets.
BATBC has the highest cash percentage in the year 2010 (16.80%) and it was increasing since 2006. It indicates BATBC is becoming financially stronger than previous years. It certainly improves the liquidity positions of the company which is a positive signal to the creditors and short term lenders but shareholders may not like it. Because the percentage of idle capital is increasing.
From the common size statement we that every year except 2007 current assets percentage is increasing which improves the liquidity position of the company. As a result, we see that they can pay their current liabilities by current assets in 2009 and 2010 whereas it is not possible other years.
Percentage of share capital is decreasing; revenue is increasing (except 2007) and capital reserve is also decreasing. Their total equity percentage is also fluctuating in all the years and it is the highest in 2007. It may be a result of change in capital structure policy.
Their long term liabilities were higher in earlier years and are the lowest in 2010(6.33%). Their credit liabilities is increasing and accruals is increasing
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and tax provision is increasing. Short term bank loan and bank draft was their earlier years. As a result, current liabilities percentage is fluctuating. Their total liabilities were decreasing year by year which indicates that they relying a little bit less in external fund but as stated earlier, it may be a result of their capital structure policy. Their receivable is highest in 2008 with 5% of total asset. In 2008, their trade debtor was also the highest with 3.81% which reflect that BATBC maintains an effective credit policy strictly. BATBCs advances, deposit and prepayments are increasing every year expect the year 2007. It means they are investing their capital in non-cash generating assets and since this percentage is increasing, it is obvious that they are relying more on this assets. BATBC has the highest cash percentage in the year 2010 (16.80%) and it was increasing since 2006. It indicates BATBC is becoming financially stronger than previous years. It certainly improves the liquidity positions of the company which is a positive signal to the creditors and short term lenders but shareholders may not like it. Because the percentage of idle capital is increasing. From the common size statement, we that every year except 2007 current assets percentage is increasing which improves the liquidity position of the company. As a result, we see that they can pay their current liabilities by current assets in 2009 and 2010 whereas it is not possible other years. Percentage of share capital is decreasing; revenue is increasing (except 2007) and capital reserve is decreasing. Their total equity percentage is also fluctuating in all the years and it is the highest in 2007. It may be a result of change in capital structure policy. Their long-term liabilities were higher in earlier years and are the lowest in 2010(6.33%). Their credit liabilities is increasing and accruals is increasing
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and tax provision is increasing. Short-term bank loan and bank draft was their earlier years. As a result, current liabilities percentage is fluctuating. Their total liabilities were decreasing year by year which indicates that they relying a little bit less in external fund but as stated earlier, it may be a result of their capital structure policy. RATIO ANALYSIS 1. Activity Ratio Activity Ratios
Short term Activity Ratios Inventory Turnover Ratio (In Times) Avg. No. of days inventory in stock Receivables turnover ratio (in times) Avg. No. of days receivable outstanding Payable turnover ratio (in times) Avg. no. of days payables outstanding Long term activity ratios Fixed assets turnover Total assets turnover 2010 2009 2008 2007 2006
Inventory Turnover R atio Avg No. of days . inventory in s tock R eceivables turnover ratio Avg No. of days . receivable Payable turnover ratio Avg no. of days . payables F ed as ets turnover ix s Total as ets turnover s
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INTERPRETATION: INVENTORY TURNOVER RATIO means how many times inventory has turned over or sold in a year. Higher the ratio indicates that the company can sell inventory very rapidly. Inventory turnover ratio of BATBC was increasing from 2006-2009. So, their inventory management is getting better year by year. In 2010, it decreased slightly, as a result of decrease in COGS and an increase in inventory level. INVENTORY TURNOVER PERIOD indicates how many days inventories are kept in the warehouse to sell. Shorter the ratio is better for the company. Lower ratio indicates that investors do not remain rather turn over rapidly from the time of acquisition to sales. BATBCs inventory turnover period was decreasing from 2006-2009 which indicated their efficiency was increasing in inventory management but in year 2010, the turnover period increased due to lower turnover ratio with low COGS and high inventory. RECEIVABLE TURNOVER RATIO measures how many times receivable are turned over in a given year. It also measures the effectiveness of the firms credit policy. It also indicates the level of investment needed to maintain the firms sales level. Higher the ratio is better for the firm as it indicates that the company can convert their account receivable into cash very quickly. From 2006-2010, it was decreasing. Because receivables were increasing at higher proportion than sales was increasing. It means that their credit policy was becoming relaxed. In 2009, their receivable decreased significantly which caused the turnover ratio to increase and sales also increased. In 2010, receivable increased and sales increased than previous years. Although there is an increase in receivables, still this ratio increased in 2010 due to lower receivables from previous year. Therefore, the ratio appeared better in last two years because of increase in sales and significant decrease of receivables in 2009. RECEIVABLES TURNOVER PERIOD indicates how many days a company takes to collect its receivables. Shorter the receivable is better for that firm because it indicates that the company takes fewer days to collect
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cash from the receivables. From the analysis we can say that the receivable turnover period 2006-2010. It was not a good standing for BATBC. However, it started to decrease in subsequent years. In 2010, it decreased significantly due to a significant increase in receivables turnover ratio. PAYABLE TURNOVER RATIO measures how many times the payable is turned over in a year that means how many times the account payable has been in a given year. The period starts from purchasing raw material on credit and ends at the time of payment. Lower the ratio is better. From 2006-2010 the ratio increased in 2007 only but in other years it was decreasing. In 2007, it increased because of purchase account which is calculated by adding COGS to change in inventory. In 2007 payables were lower than 2006 and thus average payables decreased and made the ratio higher although the inventories were lower in 2007. From 2009, payables were increasing at a higher rate than inventories were. So, the ratio started to decrease in subsequent year. PAYABLE TURNOVER PERIOD indicates how many days the company takes to pay its creditors. The higher the ratio is better but from the analysis we can see the turnover period decreased in 2007 because turnover ratio increased in the year and in subsequent year it was increasing as a result of decrease in payable turnover ratio. TOTAL ASSET TURNOVER RATIO indicates that with a given level of total assets how much sales a company can generate or how much total assets are required to generate a given level of sales. Higher the ratio is better and indicates the efficiency in using total assets. From analysis we can see that BATBC has an increasing or positive trend in its turnover ratio. From 20062010, the ratio is increasing and indicating that every BATBC is adding some assets and these additional assets are generating sales. FIXED ASSETS TURNOVER RATIO indicates how efficiency the company can use its fixed assets to generate sales or how much fixed assets are required to generate level of sales. Higher the ratio indicates the efficiency in using fixed assets. The ratio is same in 2006 and 2007. It started to increase
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from 2009 up to 2010. Sales were increasing from 2006 to 2010 but it happened due to increase (2007) and decrease (2009-2010) in fixed assets.
2. LIQUIDITY RATIOS
LIQUIDITY RATIOS Current Ratio Quick Ratio Cash Flow from operation 2010 1.35 0.53 0.3 2009 1.08 0.3 0.38 2008 0.88 0.29 0.21 2007 0.74 0.16 0.37 2006 0.9 0.14 0.43
INTERPRETATION: CURRENT RATIO measures the ability of a firm to payout its current liability by using its all-current asset. Higher the ratio indicates a good liquidity position. After calculating the ratios of BATBC, we can see that from 2006 to 2010 the ratio is increasing except the year 2007 in which the ratio decreased. Therefore, it can be a signal of good liquidity position. Because last two years have ratio of more than 1. It means that BATBC is capable of paying out its current liabilities by its current assets.
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QUICK RATIO is more conservative measurement of liquidity ratio as it excludes inventory and prepaid expenses from its current assets. The ratio of BATBC is showing an increasing trend which is good. There is a huge difference between current ratio and quick ratio in every year. It means that inventories and advanced, deposits and prepayments are large in amounts, which are not quick assets. Although it is increasing, the company is not able to pay all its current liability using only the quick assets (cash and receivables). There is a large amount of inventory (It is two steps away into cash) and prepayments (that does not generate any cash) are included in the current asset. Therefore, this is not a healthy quick ratio position of the company.
CASH FLOW EROM OPERATION measures liquidity by vomparing actual cash flows (instead of current and potential cash resources) with current liabilities. This ratio avoids the issues of actual convertibility to cash turnover and the need for minimum level of working capital (cash) to maintain operation. From the analysis, we can see that cash flow generated from operation is not sufficient to pay out or cover current liabilities. From 2006 to 2008 it decreases and from 2008 to 2010 it starts to increase. It is because of variation in cash from operation and current liabilities. This ratio does not represent any strong liquidity position for BATBC.
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3. PROFITABILITY RATIOS Profitability Ratio Gross Profit Margin Operating Profit Margin Net Profit Margin Return On Assets (ROA) Return On Equity (ROE) 2010 35.86% 15.48% 11.89% 18.51% 42.69% 2009 29.70% 10.91% 6.70% 10.25% 26.59% 2008 39.31% 7.36% 3.28% 4.95% 13.73% 2007 37.90% 6.30% 2.51% 3.45% 8.69% 2006 41.51% 11.97% 7.80% 10.38% 26.27%
INTERPRETATION: GROSS PROFIT MARGIN shows how much gross profit is earned from the total sales and it also show the relationship between sales and manufacturing costs. Because the ability to control costs in relation to revenues enhances earnings power. It expresses gross profit as a percentage of sales. The higher cost, the lower the ratio. Higher the ratio is better, because cost is lower. From the analysis, no consistent trend can be found out. It fluctuates throughout five years. It is the lowest in 2009 indicating the manufacturing cost is higher in this year. I is the highest in 2006 indicating that manufacturing cost is the lowest here. As it is lower in recent years among past several years, it should
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not be considered as a positive indication. Because BATBC is has inefficiency in managing its manufacturing cost. OPERATING PROFIT MARGIN shows how much operating profit is earned from its core business which excludes all effects of non operating activities, investment position, and capital structure and tax differences between the companies. In this case, the operating margin has gone down substantially due to deduction of operating margin from gross profit. But operating expenses is much higher in 2006, 2007 and 2008 amounting to approximately 30% of sales although they had profit on sales of property, plant and equipment in 2006 and 2008. In 2009 and 2010, operating expense has been reduced (with loss on disposal of property, plant, equipment) to approximately 20% of sales which is a good indication for BATBC. NET PROFIT MARGIN shows the net income generated from sales. Higher the ratio indicates that the company can earn more income from its operation. From the table, it can be seen that net profit margin decreased in 2007 but it started to increase in subsequent years, because profit before tax was lower in 2007 and increased in later years. RETURN ON ASSETS compare income with total assets. It measures managements ability and efficiency in using the firms assets to generate profits. It reports the total return accruing to all providers of capital. Higher the ratio is better. Compared to year 2006 it decreased to almost one-third portion in 2007. Compared to assets employed, the return is much lower which is not good for the company. The ratio is started to increase in later years and significantly in last two year. If we disaggregate ROA we get net profit margin and total assets turnover ratio. Total assets turnover ratio is increasing which indicates that BATBC is efficient enough in managing its assets. ROA mainly decreased due to a decrease in net profit margin. RETURN ON EQUITY measures the return that is available to the firms shareholders. Higher the ratio is better. In year 2007, the ratio decreases extensively and in subsequent years it increases. If we divide this ratio, we get profit margin ratio, total asset turnover ratio and capital structure ratio
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(assets/equity). This ratio decreases due to extensive decreases in profit margin ratio (one of the components of ROE) in 2007 although in this year asset to equity ratio was higher ( debt to capital was higher). But in later years it increases due to increase in its component ratios.
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i) Parent / subsidiary / associate / related 39,545,358 parties : Raleigh Investment Co. Ltd. ii) Directors / CEO/ CS / CFO / Audit Head and their spouse and minor children. iii) Executives (Head of functions) iv) Shareholders, who holds 10% or more : Investment corporation of Bangladesh v) Other Shareholders, who hold less than 10% Sadharan Bima Corporation Bangladesh Shilpa Rin Sangstha President Peoples Republic of Bangladesh Sena Kalyan Sangstha Others Total 1,692,047 637,297 386,824 314,958 3,341,656 nil nil 14,081,860
60,000,000
100.00%
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i) Parent / subsidiary / associate / related 39,545,358 parties : Raleigh Investment Co. Ltd. ii) Directors / CEO/ CS / CFO / Audit Head and their spouse and minor children. iii) Executives (HOD) iv) Shareholders, who hold 10% or more : Investment corporation of Bangladesh v) Other Shareholders, who hold less than 10% Sadharan Bima Corporation Bangladesh Shilpa Rin Sangstha President Peoples Republic of Bangladesh Sena Kallyan Sangstha Others Total 1,692,397 635,269 386,824 314,958 3,340,234 nil nil 14,084,960
60,000,000
100%
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i) Parent / subsidiary / associate / related 39,545,358 parties : Raleigh Investment Co. Ltd. ii) Directors / CE/ CS / CFO / Audit Head nil and their spouse and minor children. iii) Executives (HOD) nil iv) Shareholders, who hold 10% or more : Investment corporation of Bangladesh v) Other Shareholders, who hold less than 10% Sadharan Bima Corporation Bangladesh Shilpa Rin Sangstha President Peoples Republic of 58 4,509,524 60,000,000 Bangladesh Sena Kallyan Sangstha Others Total 1,692,397 634,729 386,824 314,9 12,916,210
100.00%
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The names of the shareholders along with their position of the shares have been listed below:
NAME OF SHAREHOLDERS i) Parent / subsidiary / associate / related parties : Raleigh Investment Co. Ltd. ii) Directors / CE/ CS / CFO / Audit Head and their spouse and minor children. iii) Executives (HOD) iv) Shareholders, who hold 10% or more : Investment corporation of Bangladesh v) Other Shareholders, who hold less than 10% Sadharan Bima Corporation Bangladesh Shilpa Rin Sangstha President Peoples Republic of Bangladesh Sena Kallyan Sangstha Others Total nil nil 11,256,410 1,692,397 604,929 386,824 155,408 6,358,674 60,000,000 nil nil 18.76% 2.82% 1.01% 0.64% 0.26% 10.60% 100.00% SHARES HELD 39,545,358 % OF HOLDINGS 65.91%
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General Administration of an organization refers to the basic functional matters of personnel, welfare and facilities of an organization. A company Secretary of an organization should have control over the general administration of that organization. The concerned controlling areas of a company secretary on general administration of any organization are presented below:
Welfares
Staff Workers Union Training Medical Agreement
Facilities
Accommodation Traveling Support Service Housing and Securities
Personnel
Staffing Posting Assessment Disciplinary
The company Secretary of British American Tobacco exclusively concerns for secretarial matters. The respective departments such as Human Resources, Finance, and Marketing etc are supervised by the respective department managers. A few trained people are enough to develop an organization. British American Tobacco is continuously providing training to its employees to develop human resources for the organization itself.
11. Conclusion:
British American Tobacco Bangladesh Company Limited is one of the leading multinational companies in Bangladesh. The Company is leading Bangladeshs cigarette
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industry with a market share of more than 50%. I consider myself as a lucky student to have been able to complete my internship program in such a huge multinational organization. As the company places their internees randomly in different departments, so regardless of being a student of marketing, I was placed in the Legal and Secretarial department. And I have worked mainly on the secretarial matters there. The major activities of Legal and Secretarial includes litigation management, combatillicit trade, trade marks & agreement management, in-house legal counsel, share management which is listed with two stock exchanges and operating under central depository system, company secretarial function, records management, shaping regulatory environment, trust fund management, policy compliance etc. Legal and Secretarial function also drives to ensure Corporate Governance in the company. The Legal and Secretarial department is functioning under the supervision of one common Company Secretary, but other departments are being run by their respective heads of the departments. The financial period of the British American Tobacco is January to December and financial statements are prepared under the historical cost convention in accordance with applicable International Accounting Standards in Bangladesh, which does not vary from the requirements of the Companies Act, 1994; the Listing Regulations of the Stock Exchanges, the Securities and Exchange Rule and rules applicable in Bangladesh. Finally it can be said, corporate culture of British American Tobacco Bangladesh Company Limited reflects that there is an existence of the corporate governance in this organization, though there are some limitations of company secretarys control over the functions of finance and accounts. And the automated Share Management System (SMS) and the functions of the secretarial department make British American Tobacco as a unique and mini Central Depository System. It is presumed that the participation of British American Tobacco Bangladesh Company Limited is very significant in the true operation of Central Depository Bangladesh Limited (CDBL).
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1. 2. 3. 4. 5.
Annual Reports of BAT Bangladesh 2004-2009 BAT Social Reports. Lecture sheets served from BAT. Book of Corporate laws and Regulations. Handbook of Company Secretary of Muqtadir.
Internet:
1. 2. 3. www.bat.com www.bangladeshinfo.com www.google.com
Others:
1. 2. 3. Working Experience. Interviews. Interest.
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