THE VILLANOVAN

The Official Student Newspaper of Villanova University Since 1916

Media Guide 2011-2012

The Villanovan 201 Dougherty Hall Villanova, PA 19085 Office: (610) 519-7207 www.thevillanovan.com
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Advertising in The Villanovan

Dear Prospective Advertisers, Thank you for taking an interest in advertising in The Villanovan. In this media guide you will find everything you need to place both display, classified, and online advertisements. The Villanovan prides itself on publishing a fair and responsible weekly newspaper. It is written and produced entirely by undergraduate students from each of the Universitys schools- Liberal Arts & Sciences, Business, Engineering and Nursing. Only the actual printing and of the paper is contracted out to the Evergreen Printing & Publishing Company. The Villanovan is published and distributed around campus and mailed to subscribers around the country 13 Thursdays per semester in addition to two special editions: the Orientation and Basketball Preview issues. Villanova University has 7,400 students, 6,200 of whom are undergraduates. The regular weekly circulation is 6,500. If you would like to place an advertisement, please email (preferred), call, or stop by the office in 201 Dougherty Hall. If you would like to discuss your advertising options, please call and ask to speak with a member of the business staff or email us at business@villanova.com. We hope you take full advantage of the publicity that advertising in The Villanovan can offer. Sincerely, Vivian Lee Business Manager

Display Advertisement Specifications & Rates

The dimensions of The Villanovan are 11 3/8" wide x 17" tall, increasing slightly in height from our previous size. This will allow us to eliminate the tabloid-style cover in favor of a tabloid-sized newspaper with a fold and front page news section. This change will also create front-page space for our advertisers. We offer discounts for various levels of frequency that is purchased. The frequency of the ad must be specified when reserving ad space in order to get the discount. If the frequency of the ad is not specified, each ad request will be treated as a single-run ad.

Full Page
10.2083" wide x 15.083" high Frequency One Issue 3-6 Issues 6-9 Issues 9-12 Issues B/W $625 per issue $565 per issue $545 per issue $525 per issue Color $750 per issue $675 per issue $650 per issue $630 per issue

Half Page
10.2083" wide x 7" high Frequency B/W Color One Issue $350 per issue $420 per issue 3-6 Issues $315 per issue $380 per issue 6-9 Issues $305 per issue $365 per issue 9-12 Issues $295 per issue $350 per issue

3C x 6
5.833" wide x 6" high Frequency One Issue 3-6 Issues 6-9 Issues 9-12 Issues B/W $250 per issue $225 per issue $215 per issue $210 per issue Color $300 per issue $270 per issue $260 per issue $255 per issue

2C x 6
3.833" wide x 6" high Frequency B/W One Issue $165 per issue 3-6 Issues $150 per issue 6-9 Issues $140 per issue 9-12 Issues $135 per issue Color $200 per issue $180 per issue $175 per issue $165 per issue

Inside Page Bottom Banner

10.2083" wide x 1.5" high Frequency B/W Color One Issue $270 per issue $325 per issue 3-6 Issues $245 per issue $295 per issue 6-9 Issues $235 per issue $280 per issue 9-12 Issues $225 per issue $270 per issue

Front Page Bottom Banner *

10.2083" wide x 1.5" high

Frequency Color One Issue $450 per issue 3-6 Issues $405 per issue 6-9 Issues $390 per issue 9-12 Issues $380 per issue * Only one Front Page Bottom Banner ad is available per issue on a first-come basis. Color is included in the cost of the ad. *

How to Place A Display Ad

Step One Email business@villanovan.com or call at (610) 519-7207 by Wednesday 5 p.m. to reserve space for the following week's publication. Include your name, billing address, phone number, description of what you are submitting, the size of the requested ad, and the date(s) you want the ad to run.

Step Two
Design/ Save advertisement as JPEG, TIFF, or PDF file in grayscale or CMYK color at 250 dpi resolution or higher in proper dimensions. (See Page 6 for acceptable formats).

Step Three
Email business@villanovan.com with the attached file by Friday 5 p.m. If the content of the ad requires altering, a revised version must be submitted by Monday 5 p.m. before the publication date.

Step Four
Submit payment via check to Villanova University (memo: The Villanovan) Checks for the full amount of the run should be postmarked and mailed by Monday before publication.

Classified Advertisement
Submission & Deadline: Submission & Deadline:
To place an ad in our classifieds section, please send requests and text to classified@villanovan.com. The To place an ad in our classifieds section, please send requests and text to classified@villanovan.com. The Villanovan allows up to one line or 6 consecutive words to be in bold or italicized print per advertisement, which Villanovan allows up to one line or 6 consecutive words to be in bold or italicized print per advertisement, which must be specified in the request. Requests for classified ads must be submitted by the Monday before the must be specified publication date. in the request. Requests for classified ads must be submitted by the Monday before the publication date.

Payment: Payment: The rate for classified ads is based on the number of words in the ad and is on a per issue basis.
The rate is $15 for the first 20 words and $0.50 for each additional word. Please note that we do not count The rate for classified ads is based for phone numbers which the ad and is on a numbers in the word count, except on the number of words incount as one word.per issue basis. The rate is $15 for the first 20 words and $0.50 for each additional word. Please note that we do not count numbers in the word count, except for phone numbers which count as one word.

Online Advertising
We are excited to announce our online advertising opportunity with our redesigned web site. We get 7,000 unique visitors to the site a month and 25,000 pages are viewed.

Ad Sizes:
Online ads are sized by the number of pixels. Two Sidebar Ads are displayed on all pages, measuring 300 x 250 pixels. There are two banner ads available that both measure 630 x 110 pixels. The Top Banner Ad is displayed on the top of every page except for our Homepage. Our Homepage Banner ad is only displayed on our homepage.

Ad Rates:
Ads are priced by page views- the number of times each ad is played online. Because ads are automatically rotated among the various pages, your ad will cycle through the various locations until the number of page views ordered has been reached. There is one standard rate for online advertising, regardless of your status as National/ Agency, Local, or Student Organization. Sidebar Ad (300 x 250 pixels) $10 per 1,000 page views Top Banner Ad (630 x 110 pixels) $10 per 1,000 page views Homepage Banner Ad (630 x 110 pixels) $15 per 1,000 page views

Deadline
Online advertising can be begin on any day Monday through Friday. The request of advertising and submission of materials are due no later than one week prior to the start of the campaign.

Submissions
All online ads must be submitted in GIF or JPG formats. Ads may be sent to business@villanovan.com.
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Artwork Guidelines
Print Ads
Ads saved as PDF files are preferred. Web file formats, such as GIF, JPEG and PNG will generally not reproduce well in print and should not be submitted. Artwork may be sent via e-mail to business@villanovan.com or brought directly to the office on CD or USB. Please take note that The Villanovan uses Macintosh computers. Ad Sizes: Ads submitted electronically which are not built to the correct column widths will be-resized Color: All color advertisements MUST be submitted using CMYK format. Please convert any color text or graphics from RGB to CMYK color. The Villanovan will not be held responsible for any issues resulting from a failure to do so. Fonts: If you submit a file in PDF format, you must ensure all fonts are embedded when the PDF is created. The Villanovan reserves the right to substitute similar fonts if a font is corrupted or not supplied.

Internet Ads
Ads saved as GIF or JPEG are preferred. Animation is acceptable, but audio is not. You must also provide the URL of the page to which you want your ad linked. Ad Sizes: ads submitted electronically which are not built to the correct size will be resized Color: all files should be saved in RGB color format

Payments and Policies

Billing
After an ad runs in an issue, an invoice will be sent to the address on the account for the amount of that week's ad. Payment must be received within thirty days of receiving an invoice. Payment can only be made by cash or check made out to Villanova University. No credit cards will be accepted. Oncampus advertisers have the option of performing an inter-account transfer. Checks can be made payable to Villanova University, please write "The Villanovan Newspaper" in the memo space. Payment should be sent to: The Villanovan 201 Dougherty Hall Villanova PA 19085 If a space reservation has been made and the advertisement copy has not been received by The Villanovan by the appropriate copy receipt deadline, the advertiser remains liable for payment of the full cost of the ad. All advertisers must provide a sufficient billing address when their space is reserved. A tear sheet and a copy of the issue will be sent along with the bill or invoice as proof of publication. If payment is not made in accordance with The Villanovan, The Villanovan may refuse to insert any further advertising.

Advertising
Advertisers can request that their advertisements be placed in a specific section or location on the page, but The Villanovan is not obligated to fulfill that request. The Villanovan will, however, attempt to fulfill any location request made at the time of placement. Advertisements must be submitted in the correct format. If there are problems with electronically sent ads, The Villanovan will notify the advertiser as soon as possible. If ad alteration is necessary, a $25 fee will be applied; however, The Villanovan is not responsible if the problem cannot be resolved

Contact Information
The Villanovan 201 Dougherty Hall Villanova, PA 19085 Office: (610) 519-7207 www.thevillanovan.com
Business Manager Vivian Lee business@villanovan.com Billing Manager Hank Yu billing@villanovan.com Classified Manager Peiyu Lin classified@villanovan.com Subscriptions Manager Mary-Kate Poole Kelsey MacNaughton subscriptions@villanovan.com

2011-2012 Publication Schedule

AUGUST 2011
S
7 14 21 28

SEPTEMBER 2011
F
5 12 19* 26

M
1 8 15 22 29

T
2 9 16 23 30

W
3 10 17 24 31

T
4 11 18 25

S
6 13 20 27

S
4 11 18 25

M
5 12 19 26

T
6 13 20 27

W
7 14 21 28

T
1 8 15 22 29

F
2 9 16 23 30

S
3 10 17 24

OCTOBER 2011
S
2 9 15 23 30

M
3 10 17 24 31

T
4 11 18 25

W
5 12 19 26

T
6 13 20 27

F
7 14 21 28

S
1 8 15 22 29

NOVEMBER 2011
S
6 13 20 27

M
7 14 21 28

T
1 8 15 22 29

W
2 9 16 23 30

T
3 10 17 24

F
4 11 18 25

S
5 12 19 26

DECEMBER 2011
S
4 11 18 25

JANUARY 2012
F
2 9 16 23 30

M
5 12 19 26

T
6 13 20 27

W
7 14 21 28

T
1 8 15 22 29

S
3 10 17 24 31

S
1 8 15 22 29

M
2 9 16 23 30

T
3 10 17 24 31

W
4 11 18 25

T
5 12 19 26

F
6 13 20 27

S
7 14 21 28

FEBRUARY 2012
S
5 12 19 26

MARCH 2012
F
3 10 17 24

M
6 13 20 27

T
7 14 21 28

W
1 8 15 22 29

T
2 9 16 23

S
4 11 18 25

S
4 11 18 25

M
5 12 19 26

T
6 13 20 27

W
7 14 21 28

T
1 8 15 22 29

F
2 9 16 23 30

S
3 10 17 24 31
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APRIL 2012
S
1 8 15 22 29

MAY 2012
F
6 13 20 27

M
2 9 16 23 30

T
3 10 17 24

W
4 11 18 25

T
5 12 19 26

S
7 14 21 28

S
6 13 20 27

M
7 14 21 28

T
1 8 15 22 29

W
2 9 16 23 30

T
3 10 17 24

F
4 11 18 25

S
5 12 19 26

Publication Schedule
August 19* September 1, 8, 15, 22, 29 October 20, 27 November 3, 10, 17 December 1, 8
* Special Edition- Orientation Magazine