MALAYSIA INTERNATIONAL GOURMET FESTIVAL 2009 (MIGF)

Tactical Plan The Malaysia International Gourmet Festival made its debut in 2001 when the organizers, AsiaReach Events, brought together an intrepid group of 13 restaurants to form the inaugural KL International Gourmet Festival (KLIGF). The Malaysia International Gourmet Festival (MIGF) is a firmly established, internationally recognized event which confirms Malaysias status as the top gastronomic nation in region. It is an event focusing on fine dining, Malaysians should be proud of. Officially endorsed as one of Tourism Malaysias 50 key events in its annual calendar, MIGF is under the global spotlight, proudly catapulting food tourism in Malaysia to a whole new level. That maiden Festival was initiated in response to the industry's need for zest and a rejuvenation of the then very obscure fine dining scene. Though Malaysians have always enjoyed dining out, their overriding preference was for traditional restaurants and hawker food. Only a few fine dining restaurants existed for the simple reason there was not a large enough base of local diners to draw upon.

Standing Plan During the Festival, restaurants put aside their competitive differences, share contacts and come together in a collective marketing effort. Rather than bringing in chefs from abroad for a one-off food promotion, the Festivals unwavering focus is on the skills of the world-class chefs already residing in Malaysia and the all-year-round quality of our cuisine and restaurants.

The Malaysia International Gourmet Festival is largely supported by corporate benefactors from the private sector and industry-related organizations. This year, alongside the Main Sponsor Vision Four Media Group, Tourism Malaysia has come onboard as Principal Partner; Mercedes Benz (M) Sdn Bhd as Official Automobile Sponsor, Canon Marketing (M) Sdn Bhd as Official imaging partner; and Prince Court Medical Centre Sdn Bhd as Official Wellness Partner. Other partners include the Asian Food Channel; and World Express Travel (M) Sdn Bhd. MIGF 2009 Media Partners are ASTRO, Lite FM, Vision Four TV, Vision KL Magazine, the www.MIGF.com website, and Seni Jaya Sdn. Bhd. The organizer of MIGF deal with these organizations to ensure the plans of this festival run smoothly without any problems occurs. All the policies, procedures and rules in running this festival will be implemented so the festivals objectives and goals will be successfully achieved.

Single use plan The MIGF is aimed at achieving the following: to increase the overall size of Malaysias fine dining population To help raise standards in the F&B industry, and attract top-notch professionals, both local and foreign, to move to Malaysia and to work and live in this vibrant capital city To provide a substantial and effective marketing platform for participating fine dining establishments, and increase their revenue for the duration of the event and all-yearround To encourage the participation of the younger generation in this fascinating and enjoyable industry, and help sustain that interest in the long term Most importantly, to help create global awareness of Malaysias culinary scene, and be a call-to-action medium in making Malaysia a top-of-mind international food tourism and MICE (Meetings, Incentives, Conferences and Exhibitions) destination In MIGF, there are 24 participants from 24 restaurants in Malaysia. Held under the banner of Chefs United, from 1 31 October diners can feast at any of the 24 participating fine dining establishments, and savor delectable tastes from specially created Festival menus at special Festival prices, while taking advantage of other spectacular offers and promotions such as discounts on la carte dining and exciting hotel stay packages.

RESTAURANTS AND MASTER CHEFS OF MIGF 2009 1) Al-Amar, Pavilion KL; Chef Pierre Chahda 2) Bunga Emas, The Royale Chulan Kuala Lumpur; Chef Khairul Ghazali 3) Chalet, Hotel Equatorial KL; Chef Jochen Kern 4) China Treasures, Sime Darby Convention Centre; Chef David Pam 5) Chynna, Hilton KL; Chef Lam Hock Hin 6) Dynasty, Renaissance KL; Chef Tan Kim Weng 7) Enak KL, Starhill Gallery; Chef Kamaroull Mohd Zabidi 8) Ibunda, KL; Chef Zabidi Ibrahim 9) Iketeru, Hilton KL; Chef Ricky Kamiishi 10) 11) 12) 13) 14) 15) 16) 17) 18) 19) 20) 21) 22) 23) 24) LHeritage, The Royale Chulan Kuala Lumpur; Chef Sabri Soid Lai Po Heen, Mandarin Oriental Kuala Lumpur; Chef Bong Jun Choi NEO, KL; Chef Thiti Tammanatr Pacifica, Mandarin Oriental Kuala Lumpur; Chef Bastian Mantey Sagano, Renaissance KL; Chef Yasutoshi Ito Seasonal Tastes, The Westin Langkawi Resort & Spa; Chef Chandran Spice of India, Pavilion KL; Chef Madan Lal Summer Palace, Putrajaya Marriott Resort & Spa; Chef Low Lam Chong Tai Zi Heen, Prince Hotel & Residence; Chef Ricky Thein Tamarind Hill, KL; Chef Thiti Tammanatr The Emperor, Sheraton Subang Hotel & Towers; Chef Michael Wong Tuscany, Putrajaya Marriott Resort & Spa; Chef Ibrahim Salim Villa Danieli, Sheraton Imperial Kuala Lumpur; Chef Rajesh Kanna Wasabi Bistro, Mandarin Oriental Kuala Lumpur; Chef Masahiko Morikawa Xenri DGarden Terrace, Menara Hap Seng, Kuala Lumpur; Chef Thomas Chan

Narayanan

Single use plan in MIGF is refer to any program, activities and events that had been held during the period. In MIGF, there are many programs and events such as Gourmet Tour and Healthy Indulgence @ Prince Court Medical Centre. Gourmet tour is the one of the major events that been held. Partner of the MIGF, World Express Sdn Bhd, has designed unique tour packages that will allow travelers and global food lovers to sample the best of Malaysian cuisine during this month-long dining fiesta. Gourmet tourists will be chauffeured in limousines to and

from the airport, and between the participating restaurants of their choice, and have opportunities to take tours of Kuala Lumpur, select from a range of optional spa and golf packages, and learn how to cook their favorite MIGF cuisine firsthand with the master chefs themselves either from classic Swiss Continental to robust Italian, tantalizing Thai to fascinating Fusion seafood recipes, modern Cantonese, Japanese, or authentic age-old Malay recipes.

The Healthy Indulgence @ Prince Court Medical Centre to mark their partnership with the Malaysia International Gourmet Festival 2009, Prince Court had hosted a signature event on Saturday 24 October, and everyone is invited. From 9am to 11am, head to Prince Court for a serving of healthy breakfast prepared by the centres very own F&B team, with Chef Adam Gaffey at the helm. People who attend also have an opportunity to take away invaluable information from special talks focused on Healthy Diet, Healthy Lifestyle presented by event key speaker, resident Chief Dietician & Head of Lifestyle Modification Centre, Farah DiBa Khan. The event promises to be one enjoyable occasion for the entire family, with fun activities planned for the little ones too. Participants on the day are welcome to complimentary health screenings courtesy of this fully-equipped, state-of-the-art international medical centre.