PROJECT REPORT ON RELATIVE ANALYSIS TOWORDS DEGREE OF CUSTOMER SATISFACTION

LUMBINI BEVERAGES PVT.LTD.

HAJIPUR BIHAR
SURVEY AREA-BHAGALPUR

SUBMITED BY ARVIND KUMAR EN. NO. EIILMU/SK/RG/0708/011 YEAR 2008-10

IN PARTIAL FULFILMENT OF THE MASTER OF BUSINESS ADMINISTRATION

EIILM UNIVERSITY
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JORETHANG SOUTH SIKKIM

INDEX
CONTENT
ACKONOWLEDGEMENT COMPANY CARTIFICATE INSTITUTE CARTIFICATE PERSONAL PROFILE PREFACE DECLERATION CORPORATE PROFILE MISSION & VISION PERFORMANCE WITH PURPOSE QUALITY POLICY ORGANIZATIONAL VALUES COMMITMENTS BOARD OF DIRECTORS AROUND THE WORLD HISTORY OF PEPSICO PEPSICO IN INDIA PARTNER PEPSICOS BUSINESS OPERATION DIVISION BEVERAGES SNACKE FOODS RESTAURENTS FINANCIAL INFORMATION PRODUCTS & BRANDS 32-35 36-42 28-31 11-11 12-24 25-27 vi 1-10 iv v

PAGE NO
i ii iii

ABOUT THE SOFT DRINKS THATS IN SOFT DRINK MANUFACTURING PROCESS SLOGANS ADVERTISEMENT RELATIVE ANALYSIS TOWARDS DIGREE OF CUSTOMER SATISFACTION MARKETING MANAGEMENT PEPSICOS MARKETING STRATEGY 48-51

43-45

46-47

52-53

54-63

BUILDING CUSTOMER VALUE, SATISFACTION & LOYALTY CUSTOMER VALUE & SATISFACTION TOTEL CUSTOMER SATISFACTION MASUREMENT TECHNIQUES INFLUENCE OF CUSTOMER SATISFACTION TIPS FOR RECOVER CUSTOMER GOODWILL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ASQ SURVEY CUSTOMER SATISFACTION SURVEY AND ANALYSIS SURVEY AREA BHAGALPUR CITY & FRING AVAILABLE PRODUCT IN BHAGALPUR PRODUCT PRICE SCHEEM COMAPRISION BETWEEN PEPSI & COKE PRODUCTS AREA FOR DISTRIBUTION OF PEPSI PRODUCT SURVEY FINDING RESULTS 76-80 QUANTITYWISE MARKET SHARES 70-70 71-71 64-69

TECHNIQUE INVOLVED IN DEFINING PROBLEM PEPSI VS COKA-COLA TECHNIQUES FOR SALES PROMOTIN SWOT ANALYSIS RECOMMENDATIONS BIBLIOGRAPHY

81-82 83-85 86-87 88-91 92-93 94

ACKNOWLEDGEMENT

The summer project at PEPSICO, IN BHAGALPUR has been an enriching the experience the learning of the project will go a long way enabling me to future endeavors. No project sees the light of the daywithout the help of certain individuals. I would like to express my sincere gratitude to people who were instrumental in making this project possible. I would like to thank Mr. N. K. PRASAD ( Manager-H R D) for giving me the opportunity to do the project with PEPSICO, in Bhagalpur. I would like to acknowledge the immense help and assistance of Mr.Arun Kumar Pandey (TDM Bhagalpur), Mr. kamleshYaddav(C.E.)and Mr. Santoshkumar (C.E.)whose timeless efforts were invaluable in the completion of this project,for providing professional knowledge and assistance without which this project would not have been a success. It was a great learning experience and I would like to appreciate Pepsico Team of Bhagalpur for their excellent work environment facilities. I would like to thank COL.AlokBhandri, Registrar(EIILM UNIVERSITY) andPro.A.K.Banergee and all my faculty members for their kind support during tenure of my project.

ARVIND KUMAR

COMPANY CARTIFICATE

EIILM UNIVERSITY SIKKIM

CERTIFICATE

This is to certify that Mr. ARVIND KUMAR student of EIILM,UNIVERSITY S.SIKKIM has successfully completed the project work titled RELATIVE ANALYSIS TOWARDS DEGREE OF CUSTOMER SATISFACTIONwith the companyPEPSICO INDIA.(UNDER LUMBINI BEVERAGES PVT. LTD.HAJIPUR).In partial fulfillment of requirement to the award of M.B.A, MARKETING(Major)and Finance(Minor) Specialization prescribed by the EIILM UNIVERSITY ,SIKKIM. This project is the record of authentic work carried out during the academic year 2008-2010.

Internal Project Guide.

Registrar(EIILM UNIVERSITY)

Resume
Arvind Kumar Career Objective:
To be able to excel at my work with of my efforts in achieving the organizational goals through my abilities based on continuous learning and to be able to grow with a progressive organization.

Professional Qualification: M.B.A (Pursuing 2008-2010) fromEIILMUNIVERSITY, Jorethang(S.Sikim) Diploma in Russian from B.H.U, Varanasi (U.P.) Work Exp:

Fresher
Education: B.A. (Hons.)Geography (Hons.), First Div. FromB.H.U. Varanasi, (U.P.) in 2007. 10+2(2004) (Art group) Board :First Div.(U.P. Board) 10th(2002) Board :Second Div.(U.P. Board)

Project Work:
I have completed project inEIILM University, Jorethang, S.Sikkimon topicEQUITYBRAND (EVOLUTION OF BRAND FROM STOCK MARKET)under H.O.D.(Management Dept.)Mr. BinayChettri.

I have done my summer project successfully on the topic RELATIVE ANALYSISTOWARDS DEGREE OF CUSTOMER SATISFACTION in PEPSICO INDIA,Bhagalpur, Bihar.

Award & Achievements in educational life:

Attended National Seminar InThe Future Of India Lies In BANARES Or BangloreHeld by B.B.C. News Crporation inB.H.U. Varanasi (U.P.) in 2006.

Attended N.S.S. Camp in B.H.U. Varanasi , (U.P.)in 2006 Certificate Coursein Yoga B.H.U. Varanasi , (U.P.)in 2006

PERSONAL INFORMATION: Strength:

I am a task oriented person, adjusting with nature with a managerial quality.

Weakness:

I am an emotional person.
Goal:

To be a respective & successful businessmanjusticelly& fairly.

Date of Birth:18th June 1987 Nationality :Indian Marital Status:Unmarried Fathers Name :Mr. JeetBahadurYadav Hobbies :Traveling, Meeting people, Reading Business
Management books and Face reading. Languages Known:English, Hindi, Napali, Russian .

magazine, &

Correspondence Address:EIILMUniversity, Jorethang, S.Sikkim Pin.-737121 Permanent Address:Vill+ Post-Kadanpur, Khonjya ,Faizabad U.P.224128 CONTACT INFORMATION:

Arvindkumar
Mobile: +919832588711, +919932302303

arvind.rinku@yahoo.com

PREFACE
As an integral part as curriculum all M.B.A a participant are required to undergo a practical summer training in any industry for 6 to eight weeks period. The main objective of this training is to supplement theoretical knowledge with exposure to practical operator of an organization or industry. Candidate tale much help from this training when he get the job after completed the curriculum in this training candidate get the better opportunity to in meet the Retailer conjurer, whale sellers dealer by which candidates gain more and more information about the market. By this practical Experience candidate confident level is improved. Consequently we can say this training provide better understanding of all functional areas of management skills.

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DECLARATION

I am, ARVIND KUMAR, hereby declare that this project is the record of authentic work carried out by use during the academic year 2008-10and has not been submitted to any other university or institute towards the award of any degree.

ARVIND KUMAR YADAV

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I want people to look at PepsiCo and think of it as a model of how to conduct business be call it. PERFOREMANCE WITH PURPOSE

-INDRA NOOY CHAIRMAN&C.E.O. PEPSICO

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Indra Krishnamurthy Nooyi;(born October 28, 1955 in Chennai, Tamil

Nadu, India) is the Chairman and Chief Executive Officer (CEO) of PepsiCo, one of the world's leading food and beverage companies. On August 14, 2006, Nooyi was named the successor to Steven Reinemund as chief executive officer of the company effective October 1, 2006. On February 5, 2007, she was named Chairman, effective May 2, 2007. Forbes magazine ranked Nooyi third on the 2008 list of The World's 100 Most Powerful Women. Fortune magazine has named Nooyi number one on its annual ranking of Most Powerful Women in business for 2006, 2007 and 2008. In 2008, Nooyi was named one of America's Best Leaders by U.S. News & World Report.

Early life and career

IndraNooyi was born into a Tamil family. She completed her schooling from Banasthali High School, Kathmandu. She received a Bachelor's degree in Chemistry from Madras Christian College in 1974, and earned an MBA at the Indian Institute of Management in Calcutta. Beginning her career in India, Nooyi held product manager positions at Johnson & Johnson and textile firm MetturBeardsell. She was admitted to Yale School of Management in 1978 and earned a master's degree in Public and Private Management. Graduating in 1980, Nooyi started at The Boston Consulting Group (BCG), and then held strategy positions at Motorola and Asea Brown Boveri. In addition to being a member of the PepsiCo board of directors, Nooyi serves as a member of the boards of the International Rescue Committee, Catalyst and the Lincoln Center for the Performing Arts. She is a Successor Fellow of the Yale Corporationand member of the Board of Trustees of Eisenhower Fellowships, and currently serves as Chairman of the U.S.-India Business Council. In 2007, she was chosen as a recipient of the Padma Bhushan award by the Government of India. In 2008, she was elected to the Fellowship of the American Academy of Arts and Sciences

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PepsiCo Executive
Nooyi joinedPepsiCo in 1994 and was named president and CFO in 2001. Nooyi has directed the company's global strategy for more than decade and led PepsiCo's restructuring, including the 1997 divestiture of its restaurants into Tricon, now known as Yum! Brands.Nooyi also took the lead in the acquisition of Tropicana in 1998, and merger with Quaker Oats Company, which also brought Gatorade to PepsiCo. In 2007 she became the fifth CEO in PepsiCo's 44-year history. Business officials rave at her ability to drive deep and hard while maintaining a sense of heart and fun. According to BusinessWeek, since she started as CFO in 2000, the company's annual revenues have risen 72%, while net profit more than doubled, to $5.6 billion in 2006. Nooyi was named on Wall Street Journal's list of 50 women to watch in 2007 and 2008, and was listed among Time's 100 Most Influential People in The World in 2007 and 2008. Forbes named her the #3 most powerful woman in 2008.

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Mission and Vision

At PepsiCo, we believe being a responsible corporate citizen is notonly the right thing to do, but the right thing to do for our business.

Mission
Our mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

Vision
"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today."Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

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Performance with Purpose

At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose. Our approach to superior financial performance is straightforward - drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability.

PepsiCos quality policy

Make sale and deliver the beverage to the consumer as it was designed, in order to deliver preference. PepsiCo believes their success depend upon the quality and value of their product by providing a safe, whole some, economically efficiency and a healthy environment for their customer. And by providing a fair returns to their investors while maintaining the stander of integrity.

Organizational Values
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Our Commitment
Our values reflect our aspirations - the kind of company we want PepsiCo to be. We express our values in the form of a commitment. Our commitment is : Sustained Growth is fundamental to motivating and measuring our success. Our quest for sustained growth stimulates innovation, places a value on results, and helps us understand whether today's actions will contribute to our future. It is about growth of people and company performance. It prioritizes making a difference and getting things done. Empowered People means we have the freedom to act and think in ways that we feel will get the job done, while being consistent with the processes that ensure proper governance and being mindful of the rest of the company's needs. Responsibility and Trust form the foundation for healthy growth. It's about earning the confidence that other people place in us as individuals and as a company. Our responsibility means we take personal and corporate ownership for all we do, to be good stewards of the resources entrusted to us. We build trust between ourselves and others by walking the talk and being committed to succeeding together.

BOARD OF DIRECTORS

Shona L.brown, Senior vice president, Business Operations of Googl Inc.

Ian M.cook, President and C.E.O. Colgate Palmolive.

Dina Doubloon, Consultant, former Executive Vice President and C.F.O, JPMorgan Chase and company.
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HISTORY OF PEPSICO
Pepsi has one of the most intriguing histories of any product on the market. From it's humble beginnings the people of Pepsi make the story what it is - including its inventor, customers, competition,corporate managers, salesmen, distributors, cartoon spokes-persons and including some of the biggest names in entertainment history. There have been good times and bad times- plus lots and lots of changes over the years. If you enjoy Pepsi, you'll enjoy the stories of the people who have made it possible.

Historical Events 1900

1898
Caleb Bradham, a New Bern, North Carolina pharmacist, renames "Brad's Drink," a carbonated soft drink he's created to serve his drugstore's fountain customers. The new name, Pepsi-Cola, i first used on August 28.

1902
Bradham applies to the U.S. Patent Office for a trademark for the Pepsi-Cola name.
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1903
In keeping with its origin as a pharmacist's concoction, Bradham's advertising praises his drink as "Exhilarating, invigorating, aids digestion."

1905
A new logo appears, the first change from the original in 1898. Pepsi-Cola's first bottling franchises are established in Charlotte and Durham, North Carolina.

1906
Pepsi gets another logo change, the third in eight years. The modified script logo is created along with the slogan, "The Original Pure Food Drink." There are 15 U.S. Pepsi bottling plants. The Pepsi trademark is registered in Canada. Syrup sales rise to 38,605 gallons.

1907
The Pepsi trademark is registered in Mexico.

1909
Automobile racing pioneer Barney Oldfield becomes Pepsi's first celebrity endorser when he appears in newspaper ads describingPepsi-Cola as "A bully drink - refreshing, invigorating, a fine bracer for a race." The theme "Delicious and healthful" appears, and will be used intermittently over the next two decades.

Historical Events -

1920

1920
Pepsi appeals to consumers with "Drink Pepsi Cola. It will satisfy you."

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The price of sugar on the New York Stock Exchange reaches 26 cents per pound. Bradham gambles on the price going higher and buys large stocks of sugar. By the end of the year, sugar demand slows on the open market and the price drops to a catastrophic low of two cents per pound.

1923
Pepsi-Cola Company is declared bankrupt and its assets are Carolina concern, Craven Holding Corporation, for $30,000. sold to a North Roy C. Mega gel, a Wall Street broker, buys the Pepsi trademark, business and goodwill from Craven Holding Corporation for $35,000, forming the Pepsi-Cola Corporation.

1934
Pepsi begins selling a 12-ounce bottle for five cents, the same price charged by its competitors for six ounces.

1939
A newspaper cartoon strip, "Pepsi & Pete," introduces the theme "Twice as much for a nickel" to increase consumer awareness of Pepsi's value advantage.

Historical Events - 1940 1940

Pepsi makes advertising history with the first advertising jingle ever broadcast nationwide. "Pepsi-Cola hits the spot/Twelve full ounces that's a lot/Twice as much for a nickel, too/Pepsi-Cola is the drink for you." "Nickel, Nickel" will eventually become a hit record and will be translated into 55 languages. CEO Walter Mack adopts the standardized, embossed twelve-ounce bottle, which debuts with the "Pepsi-Cola" label blown and baked into the glass. A new logo, with more rounded script letters, is adopted. Mack sponsors a nationwide essay contest which ultimately leads to the hiring of Allen McKellar and JeannetteMaund, among the first African Americans hired in a professional capacity by a major U.S. corporation.

1941
In support of America's war effort, Pepsi changes the color of its bottle crowns to red, white and blue. A Pepsi canteen in Times Square, New York, operates
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throughout the war, enabling more than a million families to armed services personnel overseas.

record messages for

1943
The "Twice as much" advertising strategy expands to include the theme drink, better taste." "Bigger

1946
World War II demands that sugar be rationed again. To counter the effects of rationing, Mack purchases a sugar plantation in Cuba, which proves to be a highly profitable venture. Pepsi's theme line becomes "Bigger Drink, Better Taste." Pepsi-Cola moves into Latin America.

1947
International profits reach $6,769,000. Pepsi moves into the Philippines and Middle East.

1948
African American to appear in a national consumer campaign when Pepsi initiates a campaign targeting the African-American market.

1950
Alfred N. Steele becomes President and Chief Executive Officer of Pepsi- Cola. Mr. Steele's wife, Hollywood movie star Joan Crawford, is instrumental in promoting the company's product line. Pepsi-Cola's advertising keeps pace with consumer tastes as Steele pioneers the promotion of Pepsi-Cola as an experience rather than a bargain. The "Twice as much for a nickel" slogan gives way as "More Bounce to the Ounce" takes Pepsi into the energetic decade.

1953
Americans become more weight-conscious, and a new strategy based on Pepsi's lower caloric content is implemented with "The Light Refreshment" campaign.
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1954
"The Light Refreshment" evolves to incorporate "Refreshing Without Filling."

1956
A total of 149 Pepsi-Cola bottling plants operate in 61 countries outside the U.S.

1958
Sometimes referred to as "the kitchen cola," as a consequence of its longtime positioning as a bargain brand, Pepsi now identifies itself with young, fashionable consumers with the "Be sociable, have a Pepsi" theme. A distinctive

1959
Soviet Premier Nikita Khrushchev and U.S. Vice President Richard Nixon meet in the soon-to-be-famous "kitchen debate" at an international trade fair. The meeting, over Pepsi, is photo-captioned in the U.S. as "Khrushchev Gets Sociable."

Historical Events - 1960 1961

Pepsi further refines its target audience, recognizing the increasing importance of the younger, post-war generation. "Now it's Pepsi, for those who think young" defines youth as a state of mind as much as a chronological age, maintaining the brand's appeal to all market segments. Harvey C. Russell joins Pepsi-Cola, becoming the first African American named a Vice President in a major U.S. corporation.

1962
Pepsi receives its new logo, the sixth in Pepsi history. The "serrated" bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.

1963
In one of the most significant demographic events in commercial history, the postwar baby boom emerges as a social and marketplace phenomenon. Pepsi recognizes the change, and positions Pepsi as the brand belonging to the new generation - The Pepsi Generation. "Come alive! You're in the Pepsi Generation" makes advertising history. It is the first time a product is identified, not so much by its attributes, as by its consumers' lifestyles.

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1964
A new product, Diet Pepsi, is introduced into Pepsi-Cola advertising.

1965
Expansion outside the soft drink industry begins. Frito-Lay of Dallas, Texas, and Pepsi-Cola merge, forming PepsiCo, Inc. Military 12-ounce cans are such a success that full-scale commercial distribution begins. Mountain Dew launches its first campaign, "Ya-Hoo Mountain Dew. It'll tickle your innards."

1966
Diet Pepsi's first independent campaign, "Girl watchers," focuses on the cosmetic benefits of the low-calorie cola. The "Girl watchers" musical theme becomes a Top 40 hit. Advertising for another new product, Mountain Dew, a regional brand acquired in 1964, airs for the first time, built around the instantly recognizable tag line, "Ya-hoo, Mountain Dew!"

1967
When research indicates that consumers place a premium on Pepsi's superior taste when chilled, "Taste that beats the others cold. Pepsi pours it on" emphasizes Pepsi's product superiority. The campaign, while product- oriented, adheres closely to the energetic, youthful lifestyle imagery established in the initial Pepsi Generation campaign.

1969
"You've got a lot to live. Pepsi's got a lot to give" marks a shift in Pepsi Generation advertising strategy. Youth and lifestyle are still the campaign's driving forces, but with "Live/Give," a new awareness and a reflection of contemporary events and mood become integral parts of the advertising's texture.

1972
Preliminary trade agreement is signed between the U.S.S.R. and PepsiCo, Inc.

1973
"Join the Pepsi people, feelin' free" captures the mood of a nation involved in massive social and political change. It pictures us the way we are - one people, but many personalities. Pepsi receives its new logo, the seventh in Pepsi history. The logo evolves into a boxed look with minor typeface changes occurring throughout the next decade.
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The third Mountain Dew slogan, "Put A Little Ya-Hoo in Your Life," debuts.

1974
First Pepsi plant opens in the U.S.S.R. Television ads introduce the new theme line, "Hello, Sunshine, Hello, Mountain Dew."

1975
The Pepsi Challenge, a landmark marketing strategy, convinces millions of consumers that Pepsi's taste is superior. Pepsi Light, with a distinctive lemon taste, introduces an alternative to traditional diet colas. The two-liter Plastickshield bottle is introduced.

1976
"Have a Pepsi day" is the Pepsi Generation's upbeat reflection of an improving national mood. "Puppies," a 30-second snapshot of an encounter between a very small boy and some even smaller puppies, becomes an instant commercial classic.

1979
With the end of the '70s comes the end of a national malaise. Patriotism has been restored by an exuberant celebration of the U.S. bicentennial, and Americans are looking to the future with renewed optimism. "Catch that Pepsi spirit!" catches the mood and the Pepsi Generation carries it forward into the '80s.

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Historical Events - 1980 1982

With all the evidence showing that Pepsi's taste is superior, the only question remaining is how to add that message to Pepsi Generation advertising. The answer?"Pepsi's got your taste for life!" a triumphant celebration of great times and great taste.

1983
The soft drink market grows more competitive, but for Pepsi drinkers, the battle is won. The time is right and so is their soft drink. It's got to be "Pepsi Now!"

1984
A new generation has emerged - in the United States, around the world and in Pepsi advertising, too. "Pepsi. The Choice of a New Generation" announces the change, and the most popular entertainer of the time, Michael Jackson, stars in the first two commercials of the new campaign. The two spots quickly become "the most eagerly awaited advertising of all time." Lemon Lime Slice, the first major soft drink with real fruit juice, is introduced, creating a new soft drink category, "juice added." In a subsequent line of extensions, Mandarin Orange Slice goes on to become the number-one orange soft drink in the U.S. Diet Pepsi is reformulated with NutraSweet (aspartame) brand sweetener.

1985
Lionel Ritchie leads a star-studded parade into "New Generation" advertising followed by pop music icons Tina Turner and Gloria Estefan. Sports heroes Joe Montana and Dan Marino are part of it, as are film and television stars Teri Garr and Billy Crystal. Geraldine Ferraro, the first woman nominated to be vice president of the U.S., stars in a Diet Pepsi spot. And the irrepressible Michael J. Fox brings a special talent, style and spirit to a series of Pepsi and Diet Pepsi commercials, including a classic, "Apartment 10G." By the end of the year, the New Generation campaign earns more than 58 major advertising and film-related awards. Pepsi's campaign featuring Ritchie is the most remembered in the country, according to consumer preference polls.

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1986
7-Up International is acquired in Canada. "Dew It Country Cool" becomes the new slogan for Mountain Dew. Pepsi broadens Mountain Dew popularity with the introduction of Diet Mountain Dew. Mountain Dew is the sixth-largest brand in the industry, supporting double-digit growth annually for the past eight years.

1987
After an absence of 27 years, Pepsi returns to Times Square, New York, with a spectacular 850-square-foot electronic display billboard declaring Pepsi to be "America's Choice."

1988
Michael Jackson returns to "New Generation" advertising to star in a fourpartepisodic" commercial named "Chase." "Chase" airs during the Grammy Awards program and is immediately hailed by the media as "the most-watched commercial in advertising history."

1989
"The Choice of a New Generation" theme expands to categorize Pepsi users as "A Generation Ahead!" In a widely praised initiative designed to help stem the severe dropout problem in U.S. high schools, Pepsi-Cola launches the pilot phase of a multi-million-dollar program, the Pepsi School Challenge, in inner-city schools in Dallas and Detroit. Pepsi-Cola introduces an exciting new flavor, Wild Cherry Pepsi.

1990
Teen stars Fred Savage and Kirk Cameron join the "New Generation" campaign, and football legend Joe Montana returns in a spot challenging other celebrities to taste-test their colas against Pepsi. Music legend Ray Charles teams up with Uh-Huh Girls. The slogan for Diet Pepsi is modified to "You Got The Right One Baby, Uh-Huh." Craig E. Weatherup is named CEO of Pepsi-Cola North America, as Canada becomes part of the company's North American operations. Pepsi-Cola unveils its new logo, the eighth in 93 years. To foster the earlier scripted logo's sense of movement, "Pepsi," now in italic capital typeface, is removed from a smaller blue and red Pepsi swirl and runs vertically up the package.
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The Pepsi School Challenge wins the U.S. Department of Labor "LIFT" Award for its efforts to improve education and academic achievement of students preparing for the workforce of tomorrow.

1991
"You got the right one baby" is modified to "You got the right one baby, uh-huh!" The "Uh-Huh Girls" join Ray Charles as backup singers and a campaign soon to become the most popular advertising in America is on its way. Supermodel Cindy Crawford stars in an award-winning commercial made to introduce Pepsi's updated logo and package graphics.

1992
Celebrities join consumers, declaring that they "Gotta have it." The interim campaign supplants "Choice of a New Generation" as work proceeds on new Pepsi advertising for the '90s. Mountain Dew growth continues, supported by the antics of an outrageous new Dew Crew whose claim to fame is that, except for the unique great taste of Dew, they've "Been there, done that, tried that." Pepsi-Cola Company implements the "Right Side Up" philosophy, where customer and frontline employees are at the top of the organization. the

Publisher Earl Graves and basketball superstar Earvin "Magic" Johnson are appointed Pepsi-Cola franchisees for the Washington, D.C. market. Their new company quickly becomes one of the largest African American-run companies in the U.S.

1993
"Be young, have fun, drink Pepsi" advertising starring basketball superstar Shaquille O'Neal is rated as best in U.S.

1994
New advertising introducing Diet Pepsi's freshness dating initiative features Pepsi CEO Craig Weatherup explaining the relationship between freshness and superior taste to consumers.

1995
In a new campaign, the company declares "Nothing else is a Pepsi" and takes top honors in the year's national advertising championship. Starbucks and Pepsi team up with the North American Coffee Partnership and launch Mazagran, a carbonated coffee drink. Pepsi enters the dairy beverage category with Smooth Moos smoothies.
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1996
In February of this year, Pepsi makes history once again by launching one of the most ambitious entertainment sites on the World Wide Web. Pepsi world eventually surpasses all expectations, and becomes one of the most launched and copied sites in this new medium, firmly establishing Pepsi's presence on the Internet.

1997
In the early part of the year, Pepsi pushes into a new era with the unveiling of the GenerationNext campaign. Generationnext is about everything that is young and fresh, a celebration of the creative spirit. It is about the kind of attitude that challenges the norm with new ideas, at every step of the way.

1998
Pepsi continues its popular "GenerationNext" campaign with spots that include: Goose, Gnat and Stunt Driver (featuring racing superstar Jeff Gordon). In 1998 Pepsi launches its new look, called "Globe," which prominently features a stylized, three-dimensional Pepsi Globe set against a blue ice backdrop. It affects all can, bottle, and multican packaging for Pepsi, Diet Pepsi, Caffeine Free Pepsi and Caffeine Free Diet Pepsi.

1999
"The Joy of Cola" new advertising campaign for Brand Pepsi features the voices of actors Marlon Brando, Isaac Hayes and "Queen of Soul" Aretha Franklin. The spots also feature child actress Hallie Eisenberg as the "Little Girl." Pepsi and Lucasfilm team up again as "Star Wars: Episode I - The Phantom Menace" hits movie theaters. Consumer excitement surrounding the long-awaited return of the Star Wars series is heightened as special Pepsi bottles and cans offer 24 different Star Wars characters. The collection series includes a gold Yoda can. Pepsi recruits its first "spokesalien" Marfalump to star in its commercials supporting the campaign. Marfalump, who was created by BBDO and George Lucas' Industrial Light and Magic company, has two great passions: Pepsi and Star Wars. The spots, titled "Landing" and "Play Acting," illustrate the great lengths the young alien will go to enjoy both of his passions. Pepsi-Cola North America welcomes Gary Rodkin as President and CEO. In a dramatic restructuring of the business, Pepsi announces one of the largest IPOs in history. On March 31, 1999, The Pepsi Bottling Group, Inc. (PBG) becomes a publicly traded company and Pepsi's largest bottler. PBG is headed by President and CEO Craig Weatherup.
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The new look replaces Pepsi's current pedestal logo with a new brand identity that also more prominently features the Pepsi Globe against a blue background. Pepsi celebrates its centennial year with a birthday party that is attended by PepsiCola bottlers from all over the world. Joining the festivities are Pepsi stars and friends including Ray Charles, Kool and the Gang and the Rolling Stones. President and Mrs. George Bush, Lady Thatcher and Walter Cronkite also help to commemorate the occasion where Pepsi's legacy is honored and a new look for the millennium is unveiled. The three-dimensional globe against an ice blue background becomes the universal symbol for one Pepsi family - poised for innovation and world leadership as it enters the new century.

2000
Faith Hill, Sammy Sosa and Ken Griffey Jr. - three of the hottest names in entertainment - signed new deals to endorse Pepsi-Cola products. Singing sensation Faith Hill, who has rocked the charts with her top 10 hits, stared in a new "Joy of Cola" ad with "Pepsi Girl" Hallie Eisenberg. The ad debuted during the March 26 Academy Awards broadcast. Major League Baseball All-Stars Sammy Sosa and Ken Griffey Jr. also stepped up to bat in new Pepsi commercials. In addition to the ads, each slugger was be involved in Pepsi's "Takin' it to the Fields" youth baseball and softball programs, as well as appeared on in-store promotional materials for the brand. From Boston to San Francisco and everywhere in between, consumers' cola choice is clear. In more than 30 markets currently conducting the Pepsi Challenge, the tastes of Pepsi and Pepsi ONE are preferred over Coke products in every market, especially in Philadelphia, Dayton, Tucson, San Antonio and Seattle. In a cross-promotion designed to further engage youth in our products, consumers who take the Pepsi Challenge receive "starter points" for this summer's "Choose Your Music" program. Participants can alsohave their photos taken and posted online at www.pepsi.com, driving traffic to and awareness of Pepsi's Internet site.

2001
Pop superstar Britney Spears appears in her first Pepsi commercial during the 2001 Academy Awards. The high-energy spot also runs online, where more than 2 million fans click their way to Britney's own version of "The Joy of Pepsi." Pepsi Stuff.com lets consumers redeem points from specially marked packages of Pepsi products for more than a half-million cool prizes, and proves to be Pepsi's most popular online promotion ever.
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Colombian singing sensation Shakira stars in a series of new commercials for Pepsi just as her debut English-language album hits stores in the U.S. At the same time, Pepsi agrees to sponsor the Latin pop star's worldwide concert tour. Pepsi unveils its Fun Wraps Factory, letting consumers personalize Pepsi cans with fun designs and unique messages. With a wide variety of sports, entertainment and holiday images to choose from, Pepsi drinkers begin creating their own can labels for just about any occasion. Pepsi puts "a little twist on a great thing", introducing lemon-flavored Pepsi Twist and Diet Pepsi Twist. The product launch marks the return to lemon-flavored colas for Pepsi, which distributed Pepsi Light until the mid-1980s.

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PepsiCo entered India in 1989 and has grown to become one of the countrys leading food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India.

PepsiCo India and its partners have invested more than U.S.$1 billion since the company was established in the country. PepsiCo provides direct and indirect employment to 150,000 people including suppliers and distributors.

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PepsiCo nourishes consumers with a range of products from treats to healthy eats, that deliver joy as well as nutrition and always, good taste. PepsiCo Indias expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinksGatorade, Tropicana100% fruit juices, and juice based drinks Tropicana Nectars, Tropicana Twister and Slice.Local brands Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands. PepsiCos foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat and MSG. It manufactures Lays Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The companys high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to consumers. Frito Lays core products, Lays, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets.

The group has built an expansive beverage and foods business. To suppor tits operations, PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned. In addition to this, PepsiCos Frito Lay foods
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division has 3 state-of-the-art plants. PepsiCos business is based on its sustainability vision of making tomorrow better than today. PepsiCos commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers.

PEPSICOS PARTNER IN INDIA

TERI ADI EXNORA CSMCRI CAPTEEN FOUNDATION MISSION VIJAY II SWASHRIT INTERNATIONAL LABOUR ORGANIZATION YOUTHREACH INDIA

PepsiCos major business operation division:35

Mainly there are three major business operating division of PepsiCo in the world wide. These are

1.Beverages

2. Snack-foods

3. Restaurants

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BEVRAGES
PepsiCos beverages business was founded in 1898 by the pharmacist named Caleb Bradham, who created a special beverage; a soft drink, in the backroom of his drug store in New Bern, North Carolina. This new soft drink called Brads Drink had a unique mixture of cola nut extract, vanilla and rare oils. Caleb began to advertise his new creation with the theme exhilarating invigorating, Aids digestion and renamed it as Pepsi-Cola Caleb Bradhom began his cola operation in1902. The Pepsi cola company was headquartered in the backroom of his drug store when he packaged the syrup for sell to other soda fountains. The business increased on June 16th, 1903, Pepsi- cola was officially registered with the us patent office. And as a result Caleb Bradham began to franchise Pepsi-cola to many independent investors. By the end of 1910, Pepsi-cola was franchised in 24 stores. Until world war first Pepsi-colacompany achieved 17 years of success and a new theme was introduced drink-Pepsi-cola it will satisfy you. However after the years calebBradham suffered bankruptcy as a result Pepsi-cola become a subsidiary to left incorporated a large chain of candy stores and soda foundations. Today, Pepsi Cola Company is a major division of PepsiCos corporate structure Pepsi-cola companies a wide range of beverages to retail, restaurants and food services in more than one hundred countries and territories around the world and brings in a annual revenue of $ 23 billion. There are 200 plants in the U.S. and Canada as well as 530 plants through out the rest of the world that produces Pepsicolas beverage. five of Pepsi-colas brand names: Pepsi, diet Pepsi, mountain dew, 7up and mirinda each bring in annual revenue in consumer sales of $1 billion in 1992 a partnership between Thomas J. Lipton and Pepsi was formed this partnership produce, market and distributes Lipton brew, Lipton brisk and Lipton fountain ice-tea in 1993 Pepsiintroduced a new product of low calorie called Pepsi max for international market, now it is selling in 39 countries and is largest selling cola brand out side the US. PepsiCo is continuing to expand and introduced new alterative beverages in the market there are four alternative beverage that are currently being tested in our market today mazagran, a cold sparkling coffee based beverage, Aquafina, bottled water and a low fat milk shake called smooth moos. The latest beverage was launched on may

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22, 1996 in Philadelphia, Pepsi-Kona a new cola, is a combination of the Pepsi-cola flavor and the Kona blend of coffee.

SNACK-FOODS
Pepsi cos food business started in 1932 at the birth of both,the FRITO-LAY company, a produce of corn-chips and H.W lay company,a producer of potato chips. In 1961, the FRITO-LAY company merged with the H.W lay company to form FRITO-LAY, Inc. Today FRITO-LAY Inc; is a major division in PepsiCos corporate structure the FRITO-LAY Inc is the worlds number one snack food company in the US and in the most of its 39 International markets. FRITO-LAY manufactures distributors and markets snacks all over the world. In 1995, FRITO-LAY company more 150 verities of snack food productsWorldwide currently FRITO-LAYS snack products are available in 88 countries and territories outside North America.

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RESTURANTS
PepsiCo is the largest restaurants system in the world, the restaurant segments is engaged in the operation, development, franchising and licensing of pizza hut, Taco Bell and KFC concepts, In 1997 Pizza Hut become a part of PepsiCo and is currently the leader among the Pizza restaurant chain in the US. Taco Bell, the largest Mexican-style restaurant in the US becomes a part of PepsiCos restaurant system. In.1978. In 1986 KFC joined PepsiCo and is the leading fast food chicken restaurant in the US. PepsiCos have a record for growth and have producedmore than $5 billion in revenues.

Type Founded

Wholly owned subsidiary Wichita, Kansas (1958)

HeadquartersAddison, Texas, United States Key people Dan and Frank Carney (founders) David C Novak (Chairman) Scott Bergren (President) IndustryRestaurants ProductsItalian-American cuisine pizza pasta desserts

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Employeesover 30,000 Parent Yum! Brands PepsiCo (19771997)

FINANCIAL INFORMATION
PepsiCo was formed back in 1965 through a merger between Pepsi-cola Company and FRITO LAY, Inc. PepsiCo has enjoyed success in its earlier years but of let, profits have been decline. Consider that net income fall from $1.990 billion in 1995 to $ 1.865 billion in 1996. This represents a 6% decrease. Internationally, Pepsi is facing even more problems with an $ 846 million loss in 1996.Pepsi plant to address these problems with an aggressive marketing campa PepsiCo stock, listed under the trading symbol PepsiCo, is formed on the NYSE which is its principle market as well as on the Amsterdam, Midwest, Swiss and Tokyo exchange. Currently it has market capitalization of $55.2 billion, with $1.5 billion shares outstanding an d approximately 20700 shareholder. The stock earning per share through the end of 1996 was $.75, which is down 25% from last year earning per share of $1.00 at the end of 1995 as of July 18,1997 the 52 weeks range for the stock has been from a low of $28 to a high of $ 39.50. Quarterly cash dividends have been paid since PepsiCo was formed in 1965, and the dividends per share have increased for 24 consecutive years. 1996 PepsiCo paid annual dividends of .50, which represents a dividends yield of 1.39 %

PepsiCo Income Statement

2008
Revenue ($ mil.) Gross Profit ($ mil.) Operating Income ($ mil.) Total Net Income ($ mil.)

2007
43,251.0 39 22,900.0 21 7,350.0 7 5,142.0 5 40 474.0 35 436.0 19
855.0

2006
137.0 19,375.0 228.0 642.0

658.0 5

Diluted EPS (Net Income)

3.21

3.41

3.34

PepsiCo Quarterly Statement

Quarter Ending Jun 09

Quarter Ending Mar 09

QuarterEnding Dec 08

Revenue ($ mil.) oss Profit ($ mil.) Operating Income ($ mil.) Total Net Income ($ mil.) Diluted EPS (Net Income)

10,592.0 5,711.0 2,337.0 1,668.0 1.06

8,263.0 4,519.0 1,613.0 1,141.0 0.72

12,729.0 6,558.0 1,136.0 719.0 0.47

Balance Sheet (at a glance) in Millions

41

\
42

43

Financial information about PepsiCos competitive intelligence

Coca-colaDr Paper Snack groupKraft Food

Annual Sales ($ mil.) Employees Market Cap ($ mil.)

31,944.0 92,400 115,663.5

5,710.0 20,000 6,922.3

42,201.0 98,000 42,493.7

Products and brands of PepsiCo

PepsiCo is home to hundreds of brands around the globe. Listed of most recognized. here are some

Frito-Lay brands Pepsi-Cola brands Gatorade brands Tropicana brands Quaker brands

Frito-Lay brands
It offers a wide variety of fun foods and sensible snacks to satisfy yours snacking needs. From mouth-watering Potato chips and Corn-chips, to hasty pretzels, and savory cookies, Frito-lay has a snack for you!

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Products
Lay's potato chips Lay's Kettle Cooked potato chips Wavy Lay's potato chips Baked Lay's potato crisps Maui Style potato chips Ruffles potato chips Baked Ruffles potato crisps Ruffles Flavor Rush potato chips Doritos tortilla chips Baked Doritos tortilla chips 3D's snacks Tostitos tortilla chips Baked Tostitos tortilla chips Santitas tortilla chips Fritos corn chips Cheetos cheese flavored snacks Rold Gold pretzels & snack mix Funyuns onion flavored rings Go Snacks Sunchips multigrain snacks Sabritones puffed wheat snacks Cracker Jack candy coated popcorn

Grandma's cookies Outside North America Munchos potato crisps Smartfood popcorn Bocabits wheat snacks Baken-ets fried pork skins Crujitos corn snacks Oberto meat snacks Fandangos corn snacks Rustler's meat snacks Hamka's snacks Churrumais fried corn Niknaks cheese snacks strips Quavers potato snacks Frito-Lay nuts Sabritas potato chips Frito-Lay, Ruffles, Fritos Smiths potato chips and Tostitos dips & salsas Walkers potato crisps Frito-Lay, Doritos and Walkers Square potato Cheetos snack crackers snacks Fritos, Tostitos, Ruffles Walkers French Fries and Doritos snack kits potato sticks Hickory Sticks Walkers Monster Munch Hostess Potato corn snacks Lay's Stax potato crisps Gamesa cookies Doritos Rollitos Doritos Dippas Lay's Fries Sonric's sweet snacks Natural Lays Wotsits corn snacks Natural Ruffles Walkers Sensations Natural Cheetos Doritos A La Turca Natural Tostitos Lay's Mediteranneas Miss Vickie's potato chips Red Rock Deli Kurkure Munchies snack mix Smiths Sensations Lays Artesanas PC Cheetos Shots

Quavers Snacks

Chester's popcorn

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Pepsi-Cola brands
Pepsi-cola is most commonly called Pepsi, is a soft drink produced by PepsiCo, which is sold worldwide in stores, restaurants and vending machines. The brand was trade marked on June 16, 1903, though the drink was 1st made august 28, 1998 by pharmacist called Bradham. Present times there are following products are available in the world wide.

Products
Pepsi

Pepsi Caffeine Free Pepsi Diet Pepsi Caffeine Free Diet Pepsi Diet Pepsi Max Jazz Diet Pepsi Diet Pepsi Lime Diet Pepsi Vanilla Pepsi Wild Cherry

Mug Root Beer

Mug Root Beer Diet Mug Root Beer Mug Cream Soda Diet Mug Cream Soda

No Fear
No Fear No Fear Motherload

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 Diet Pepsi Wild Cherry Pepsi ONE

Sugar Free No Fear Motherload

Dole (License)
Dole juices and juice drinks Dole Plus fortified juices

Sierra Mist

Sierra Mist Diet Sierra Mist Sierra Mist Cranberry Splash Sierra Mist Free Cranberry Splash

Outside North America

Mirinda 7UP (International) Pepsi Limn Kas Teem Pepsi Max Pepsi Light Manzanita Sol Paso de los Toros Fruko Evervess Yedigun Shani Fiesta D&G (License) Mandarin (License) Radical Fruit

Tropicana
Tropicana lemonade and
punches Tropicana Light lemonade and punches Tropicana Twister sodas

Ocean Spray (License)

Ocean Spray juices Ocean Spray juice drinks

More

TAVA Ethos Water (License) Manzanita Sol Slice FruitWorks juice drinks

Mirinda

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AMP Energy More Power to You ampenergy .com Ethos Water Helping children get clean water. ethoswater. com

Aquafina Make your body happy! aquafina.co m Gatorade Rehydrate. Replenish. Refuel. gatorade.co m

Dole Juice Healthy juices on the go dolejuice.com

Lipton Brisk Its bold. Its refreshing. Its Lipton Brisk. liptonbrisk.com

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Lipton Iced Tea Refreshmen t comes in many flavors. liptonicedt ea.com Mug Root Beer The taste you crave mugrootbe er.com

Lipton Pure Leaf Tea Lipton Tea can do that. liptonpurele af.com

Mountain Dew Do the Dew mountaindew.com

No Fear Man Up! energy.nofe ar.com

Pepsi Its the cola pepsiusa.com

Pepsi Max The Invigorating Cola pepsimax.c om

Propel Water. Propelled. propelwater .com

Sierra Mist Its that refreshing <a href="/pepsi_redirect.php? theurl=sierramist.com" target="_blank" class

Tropicana Brands
Start your day with the perfect combination of fresh squeezed taste and invigorating nutrition Tropicana pure premium not from concentrate which means its 100% juice with no water added. Plus, an 80z glass counts as to servings of fruit and provides a full days supply of vitamin C. so add test and nutrition to your morning with a delicious today Available in a verity flavors, Tropicana pure premium is available in orange juice, Grapefruit juice and orange juice blended flavors. Look for Tropicana pure premium in a package size to meet your needs: 80z, 100z, 140z, 160z, 320z 640z, 960z 1280z and our 590z carafe
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Products
Tropicana pure premium juice. Tropicana twister juice drinks. Tropicana smoothies. Dole juices (license)

Gatorade brand

Products
Gatorade thirst quencher. Gatorade frost thirst quencher. Gatorade ice thirst quencher. Gatorade fierce thirst quencher. Propel fitness water.
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Quaker bran

Products
Quaker brand Life cereal Quaker rice snacks (Quaker) Quaker rice cakes

ABOUT THE SOFT DRINK

THATS IN SOFT DRINK?
Soft drink has been part of American lifestyle for more than 100 years. Many of todays soft drinks are the same as the first ones enjoyed in the 1800s. Soft drink production begins with creation of flavored syrup using a closely guarded company
51

recipe. The syrup is mixed with purified water and then carbonated by adding carbon dioxide gas under pressure. This carbonation creates the tingle fizz that gives soft drinks a refreshing taste. Now for a closer look at soft drink ingredients Like other foods, the ingredients that are used in making soft drink are approved and closely regulated by the US Food and Drug Administration (FDA). All the ingredients used in soft drinks are found in a variety of other foods.

WATER

Soft drink production starts with a pure source of water. Regular soft drink contains 90% water while diet soft drink contains up to 99% water Drinking water contains trace amount of various elements that affect its taste. You have probably noticed that top differ in carious regions of the county. Bottler use sophisticate filtering and other treatment equipments to remove any residual impurities and to standardize the water used to make soft drinks. Thats why your favorite soft drink tastes the name in New York as it dies in India.

CARBON DIOXIDE

A colorless and odorless gas, carbon dioxide is the essential characterizing ingredient in all carbonated beverages. It is given off when we breathe and is used by the plants to product oxygen. When dissolved in water, carbon dioxide imparts taste. For that reason natural sources of carbonated. Of effervescent, mineral water were once highly prized. These rare mineral water were once also believed to have beneficial medicinal properties. Efforts to make and sell artificial effervescent mineral water underway Europe and US by 1800. It was the innovative step of adding flavors to these popular soda water that gave birth to the soft drink beverages we enjoy today. In these days of soft drinkmanufacturing, carbon dioxide was made from sodium salts. This is why carbonatedbeverages were called, sodas or soda water. Today bottlers buy pure carbon dioxide as a compressed gas in the high-pressure cylinders. Carbon dioxide gas is absorbed into flavored soft drink in a carbonator machine just before the container is sealed. While under pressure and chilled, soft drink may absorb up to four times the beverage volume of carbon dioxide.

FLAVORS
One of the most important ingredients in the soft drinks is flavoring. Most soft drink bottles mix many individual flavors to create distinctive tastes. Natural
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flavors in the soft drink come from spices, natural extracts and oils. Fruit flavored soft drink such as orange and lemon-lime often contains natural fruit extracts. Other flavors such as root beer and ginger are contain flavoring made from herbs and spices. There are also some artificial or man made flavoring used in soft drinks. Nature does not produce enough of some flavors to satisfy world demand. Also some flavors are limited geographically and seasonally.

COLORS
Many people do not realize important color is to taste perception. Color affects our psychological impression of food. If you dont believe it. Try eating a familiar food in the dark. The color used in the food and beverages comes both from natural and synthetic sources.

CAFFEINE
Caffeine is substance that occurs naturally in more than 60 plants including coffee beans, tealeaves, kola nuts and cocoa beans. In some cases, small amounts of caffeine are added to soft drinks as a part of the flavor profile. The amount of caffeine in soft drinks is only a fraction of that found in an equal amount of coffee or tea. Caffeine has a classic bitter taste that enhances other flavors. It has been part of almost every cola and pepper type beverage since they were first formulated more than 100 years ago and has been enjoyed in coffee, tea and chocolate beverages for centuries. Even though some people feel the effects of caffeine are harmful, scientific research has refused these claims. The ling history of caffeines use confirms that itis safe when consumed in moderation. For people who wish to restrict their caffeine intake, many caffeine free soft drinks are available.

ACIDULANTS
Similar to fruit juices and many other food products, most drinks are slightly acidic. Acidulates add a pleasant tartness to soft drinks for one or two common food acidulates (phosphoric acid and citric acid) occasionally; other acidulates such as malice acid is also used.

PRESERVATIVE
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Soft drinks do not normally get spoiled because of their acidity and carbonation. However, storage conditions and storage tome can sometimes impact taste and flavor. For this reason some vs. contains small amounts of preservatives that are commonly used in many foods.

POTASSIUM
Potassium is another essential nutrients found in many natural and man made food ingredient like sodium, potassium exists naturally in drinking water and therefore, in soft drinks. Small amount of potassium are also found in some of the flavoring agents and other ingredients used in soft drinks.

SODIUM
Because the name soda pop and soda water were associated with early soft drinks. Many people falsely believe that carbonated beverages contains significant amount of sodium. That is true.Sodium, the name form of various salts, is present in many natural and man made compounds. It is an essential nutrient responsible for regulating and transferring body fluids. As well as other important body functions. Although an adequate daily intake of sodium is necessary for good health, excessive consumption has been to high blood pressure in some people.

SWEETENERS
Non-diet soft drinks Most regular (non-diet) soft drinks are sweetened with either sucrose or high fructose corn syrup, (HFCS). A mixture of these sweeteners many also be used. Sucrose, the familiar sweetener in your sugar bowl, cines firm sugarcane or sugar beets.

HOW SOFT DRINKS ARE MADE?

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START WITH PURE WATER!

Soft drinks begin with purified water (much clearer than the tap water you drink at home). The soft drink manufacturer filters tap water through fine, clean sand and gravel to get rid of any undissolved impurities that may pass through the finished drink and ensures that the water does not contain any unwanted particles.

2ADD THE FLAVOUR

Once the water is purified, flavorings are added. These are prepared from natural and nature identical sources and are added to a mixture of sugar and purified water to make syrup. This forms the soft drink base.

3NEXT STEP, ADD THE BUBBLES

The purified water and syrup base are then blended together to form a 'still' drink and then mixed with carbon dioxide gas (CO2) in a machine called a carbonator.

4FILLING THE BOTTLES

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After the drink has been carbonated, it is transferred under pressure to the filling machine. Here, the bottles or cans are filled and are then passed by conveyor belt to the sealing machine.

5THE FINAL STAGE

The sealed bottles and cans are still quite cold at this stage, and if packed at this temperature, moisture which forms on the container because of condensation would cause the cartons to become wet and less manageable. To prevent this, the bottles and cans are passed through a hot water spray to bring them up to 'room' temperature.

6LABELS & PACKAGING

Most soft drink bottles have labels applied by a labeling machine. There are still some bottles, mostly returnable, which have the label information printeddirectly on to the glass. Cans also have the label printed on them; before they arrive at the soft drink manufacturing plant.

SLOGANS OF PEPSI
To promote the products of Pepsi the organization use various slogans. Some of the slogans used in the various years are as follows.

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1903 Exhilarating, Invigorating, Aids Digestion,

1907 Original Pure Food Drink

1915 For all thrust-Pepsi-Cola 1919 Pepsi-Cola it makes you Scintillate

1920 Drink Pepsi-Cola it will Satisfy you

1928 Pepsi you up! 1933 Its the best Cola Drinks
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1939 Twice as Much for a Nickel 1943 Bigger Drink, Better Test 1949 Why take Less when Pepsis Best 1958 Be Sociable, Have a Pepsi

1963 Come alive you are in the Pepsi Generation.

1973 Join the Pepsi People Feel in, Free.

1984 The Choice of a New Generation. 1995 Nothing else is a Pepsi

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1997 Generation Next 1999 The joy of Cola

2001 Think Young Drink Young

2003 Its the Cola 2005 Ask for More 2006

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Why you Doggin me

2008 PepsifyKarogay

Advertisement of Pepsi
Pepsi spends a huge budget on advertisement. It uses celebrities From all around the world to promote its product. Some of the entertainment celebrities used by the pepsico in the world includes :-

Sharukh khan Kareenakapur Priyankachopra

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Amitabh bachan Saifali khan Briteny spears Ricky martin Jackie chen Steven seagal

Some of the sports celebrities used by PepsiCo in the world are

Sachintendulkar M.s.dhoni Ronaldenio Robert carlos

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Inzmamulhaq David bekham Maradona Jeff gordan

Surve

Data collection

Analysis

Solution

Follow-up

Marketing
Our topic customer degree of customer n satisfaction is related to the marketing management .Here it is very essential to discos that what is marketing, and how it affects the customer test and preference. American Marketing Association, It is process of planning and executing the conception, pricing, promotion and distribution of aides, goods and services to create it change that satisfy individual and organizational goal I am thinking that marketing is a view point, which looks at the entire businessprocess as a highly integrated effort to discover, create, arouse, and satisfy consumer needs. An organization business success largely depend from how efficiently the product and services are delivered to customer and how differently those a customers perceive the deferens in delivery in comparison to the competitors

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PepsiCos marketing strategy

After an intensive survey in BHAGALPUR Market we have come on the point that Pepsi is known in marketing world as a combination product, one that is purchased without much consideration. So how is it decided which brand of soft-drink to buy? In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the results to the public. In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson, Denise Muck, to coincide with the United States bicentennial celebration. In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine promotion marketing." In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks. One of their background designs includes a string of repetitive numbers 73774. This is a numerical expression from a telephone keypad of the word "Pepsi."

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In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo and a minimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs. Also in 4th quarter of 2008 Pepsi teamed up with Google/YouTube to produce the first daily entertainment show on YouTube, Pop tub. This daily show deals with pop culture, internet viral videos, and celebrity gossip. Pop tub is refreshed daily from Pepsi. Since 2007, Pepsi, Lay's, and Gatorade have had a "Bring Home the Cup," contest for Canada's biggest hockey fans. Hockey fans were asked to submit content (videos, pictures or essays) for a chance at winning a party in their hometown with the Stanley Cup and Mark Messier. In 2009, "Bring Home the Cup," changed to "Team Up and Bring Home the Cup." The new installment of the campaign asks for team involvement and an advocate to submit content on behalf of their team for the chance to have the Stanley Cup delivered to the team's hometown by Mark Messier.

Pepsi has official sponsorship deals with three of the four major North American professional sports leagues: the National Football League, National Hockey League and Major League Baseball. Pepsi also sponsors Major League Soccer. Pepsi also has sponsorship deals in international cricket teams. The Pakistan cricket team are just one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing. On July 6, 2009, Pepsi announced it would make a $1 billion investment in Russia over three years, bringing the total Pepsi investment in the country to $4 billion.[ In July 2009, Pepsi started marketing itself as Pepsi in Argentina in response to its name being mispronounced by 25% of the population and as a way to connect more with all of the population.

Bypass attack
The most indirect assault a strategy is bypassing the enemy all together and attacking easer markets to broaden firms resource base. This strategy offers three lines of approach: diversifying in to unrelated produces, diversifying into new geographical market, and live forging in to new technology to supplant existing products. In the past decade, PepsiCo has used a bypass strategyagainst coke by (1) the aggressiverolling out the Aquafina bottled water nationally in 1997 before coke lunched Dasani brand: (2) purchasing orange juice giant TROPICANA for$3.3 billion in 1998, which owned almost twice the market share to Coco-Colas Minute64

Maid: & (3) purchasing the Quaker Oates company, owner of market leader GATORAD SPORTS DRINK, for $ 14 billion in 2000.

Building customer value, satisfaction, and loyalty

Today PepsiCo is the more successful brand in the world, the reason behind it is that PepsiCo always believe in building customer value. Pepsi know that customer is the king and shall continue to be so. Creating loyal customers is the heart of PepsiCos business. As marketing experts Don Peppers and Martha Rogers say; the only your company will ever create is the value that comes from customers-the once you have now and the once you will have in the future. Businesses succeed by gating, keeping, and growing customer. Customers are the only reason you build factories, hair employs, schedule, meeting, lay fiver-optic lines, or engage in any business activities. Without customers you dont have a business. To many companies think that it is the marketing or sales departments job to acquire and manage customer, but, infect, marketing only one facture in attracting and keeping customers. The best marketing in world can not sales the products that are poorly made are fail to meet a need. The marketing can be effective only in companies whose employs have implemented a competitively superior customer value delivery system

Survey example
ShriBanarshikeshriyaLassi, VARIETY CHOWKBHAGALPURtold that, the seven up (the product of Pepsi) is sales itself not by me, but aquafina water has been sold because most people commonly know about Bisleri water not Aquafina. This is the effect of customer value and loyalty.
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Believe that customers estimate which offer will deliver the most value. Customers are value-maximizers, within the bounds of search costs and limited knowledge, mobility, and income.They from an expectation of value and act on it.

Customer value & satisfaction

Customer perceived value

Total customer value Total customer cost

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Customer perceived value is the difference between the prospective customers evaluation of all the benefits and all the costs of an offering & the perceived alternatives.

Total customer benefit is the perceived monetary value of the bundle of economic functional, and psychological benefits. Customer expect from a given market offering because of a products, services, personnel & image involved. Total customer costs is the perceived bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering, including monetary, time, energy, and psychological costs.

CPV is the based on the difference between what the customer gets & what he or she gives for different possible choice. The customers gets benefit & assume cost. The marketer increase the value of the customer offering by some combination by rising economic, functional, or emotional benefits and or reducing one or more of the various types of costs.
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Survey work on APPLYING VALUE CONCEPTS:PRODUCTPER CARTOON FLAVORSMARKET POSITION PRICE OFFER

PEPSI COKE (July 2009)

9 BOTTEL 9 BOTTEL

CARBONETE D CARBONETE D

GOOD GOOD

459/CLD 452/CLD

2 BTL 600 ML / CLD NO OFFER

Qu. If a customer wants to buy a cartoon from above, which will he buy? Ans.Pepsi. Here the total customer cost isdefining total customer benefits. Pepsi is giving offer of 2 bottles of 600 ml. total customer cost is playing important role for attracting the customer to purchase Pepsi because other benefits are same.

Total Customer Satisfaction

Whether the buyer is satisfied after purchase depends on the offers, performance in relationship to the buyers interprets any deviations between the two. In general, satisfaction is a persons feelings of pleasure or disappointment that result from comparing a products perceived performance (outcome) to their expectations. If the performance falls short of expectations, the customeris dissatisfied. If the performance matches the expectations, the customer is satisfied. If the performance exceeds expectation, the customer is highly satisfied or delighted. How do buyers form their expectations? Expectations result from past buying experience; friends and associates advice and marketers and competitors information and promises.

Monitoring Satisfaction

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PepsiCo is systematically measuring how will it treat their customers identifying the factors shaping satisfaction and making changes in their operation & marketing as a result. PepsiCo has always wise to measurecustomer satisfaction regularly because it know that one key to customer retention is customer satisfaction. A highly satisfied customer generally stays loyal longer, buys more as the company introduces new products and upgrades existing products.

Measurement Techniques
A number of methods exist to measure customers satisfaction periodic surveyscan track customer satisfaction directly and also ask additional questions to measure repurchase intention and the respondents likelihood or willingness to recommend the company and brand to others. Pepsi also use the periodic survey. Our summer project is part of it. Web-based guest surveys- Now a days it become very popular during the recent year, company conduct more than 55 of these surveys and netted 1,00,000 individual responses that described guest satisfaction on topics including rides, dining, shopping, games, and shows Besides conducting periodic surveys companies can monitor theircustomers loss rate and conduct customers who have stopped buying or who have switched to another supplier to find out why? Finally companies can hire mystery shoppers to pose as potential buyers and report on strong and weak points experienced in buying the companys and competitors products. In addition to tracking customer value expectations and satisfaction for their own firms companies need to monitor their competitors performance in these areas one company was placed to find that 80% of its customer said they were satisfied. Then the CEO found out that its leading competitor had a 90% customer satisfaction score. He was further dismayed when he learned that this competitor was aiming for a 95% satisfaction score .

Influence of customer satisfaction

For customer-centered company i.e. PepsiCo customer satisfaction is both a goal and a marketing tool. Pepsi need to be specially concerned today with their customer satisfaction level because the Internet provides a tool for customer to quickly spread bad word of mouth- as well as good word of mouth-to the rest of the world.
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Customer Complaints
Some companies think they are getting a sense of customer satisfaction by tallying complaints, but studies of customer dissatisfaction action show that customers are dissatisfied with their purchases above 25% of the time but that only above the 5% complain. The other 95% either feel complaining is not worth the effort, or they do not know how or to whom to complain, and they just stop buying.

Tips for recover customer goodwill

Set of a 7*24*365 days toll-free HOT-LINE (By phone,fax,e-mail) to receive and act on customer complaints
We would love to hear from you. Call the PepsiCo

customer service manager at 1800224020 Contract the complaining customer as quickly as possible. The slower the company is to respond, the more dissatisfaction may grow and lead to negative word of mouth. Accept responsibility for the customers disappointment; dont blame the customer. Use customer-service people who are empathic. Resolve the complaint swiftly and to the customers satisfaction. Some complaining customers are not looking for compensation so much as a sign that the company cares. Always improve your product and service quality.

Maximizing customer life-time value (CLV)

Ultimately, marketing is the art of attracting and keeping profitable customers yet forever company loses money on some of its customers well-known 20-80 valuesays that the top 20% of the customers often generates 80% or more of the companys profits. In some cases the profit distribution may be more extreme-the most profitable 20% of customers (on a per capita basis) may contribute as much as150-300% of profitability. The least profitable 10-20% of customers, on the other
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hand can actually reduce profits between 50% & 200% per account with the middle 60-70% breaking even.

Customer relationship management(CRM)

CRM is the process of carefully managing detailed information about individual customers and all customer touch points to maximize customer loyalty. A customer touch point is any occasion on which a customer encounters the brand and product-from actual experience to personal or mass communication to casual observation. The best example of CRM in Pepsi is contractframingwith Punjab farmers. One of the most successful Example of contract farming is Pepsi food ltd. When Pepsi entered in 1989, it established a state-of-the art tomato processing plant in Punjab to produce Pester and Purees as part of its food business. To source quality raw tomatoes, the company entered in to contracts with farmersto ensure the supply of the right product at the right time in the required quality for its processing plant. Based on the success of contract farming for its processing plant. Based on the success of contract farming for tomato, Pepsi successfully implemented the same for potato, chilies and groundnut. Thus Pepsi is doing business with C.R.M. (Customer Relationship Management)+C.S.R.(Corporate Social Responsibility) quality.

The Quarterly Quality Report

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An ASQ Analysis of Quality & Customer Satisfaction With Manufacturing Non-Durable Goods Commentary by Jack West, American Society for Quality November 14, 2006

Pepsi Uncaps a Lead While Coke Fizzles

PepsiCos leadership in perceived quality may be attributable in part to its stronger market presence in diet sodas and waters, which may have a perceived quality edge due to consumer perceptions that they are healthier than carbonated sodas. Pepsi has been quicker to tap into American consumers growing concerns with obesity and switch to lower-cal beverages. Their flagging appetite for sodas cuts into demand for Cokes product lines. PepsiCo derives 23 percent of its worldwide profit from carbonated beverages compared to about 85 percent at Coca-Cola. Pepsis new CEO says she intends to stick to the health and wellness approach of her Predecessor, an approach that emphasizes diet soft drinks and various forms of bottled Waters. Bottled water, the fastest-growing segment of the beverage business, has Become a $10 billion market worldwide; growth is especially strong in the United States.Although Coca-Cola dominates the soft-drink world with a global market share of 36 Percent (PepsiCo is a close second at 35 percent, followed by Cadbury Schweppes at17 percent), PepsiCo is number 1 in the noncarbonated soft drinks category.

Customer Satisfaction Survey &Analysis

Survey area - Bhagalpur & surrounding Introduction Customer satisfaction measurement is systematic process for collecting customer data (e.g. survey, audits etc.) analyzing these data to make it in to
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actionable information, driving results through out an organization and implementing satisfaction improvement plan. Thus, Customer Satisfaction Measurement (CSM) is a management information system that continuously captures the voice of the through the assessment of performance from the customers point of view. For making the measurement of customer satisfaction we have tried to use following methods. Such measurement could me made by using any of the following methods: Surveys Formal and informal feed back from customers Use of customer account data Complaints

However, survey is the most common method.

CSM will enable us to Understand how customers perceive your organization and whether your performance meets their expectation. Identify PFIs (priorities for improvement) areas where improvement in performance will produce the greatest gain in customer satisfaction Set goals for service improvement and monitor progress against a customer satisfaction index Benchmark your performance against other organization Increase profits through improved customer loyalty and goodwill We tride to measure and monitor feedback of customer satisfaction & dissatisfaction which enable us to know about PepsiCos strong points and as well as week points. It has address conformance to requirements, meeting, needs, and expectations of customers, as well as price and delivery of product. We used the following steps for survey-

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Obtain Top Management Determine Survey Objectives Exploratory Research

Data collection
Design of Questionnaire Actual Survey Data Refining and Analysis

Recommendation and Implementation Plan

Fig. Survey methodology

Obtain top management

Wehaddone our survey work under the guidance of Mr. ArunKumar pandey(T.D.M.),MR. Kamleshyadav (C.E.),& Mr. Santosh Kumar,(C.E.) PepsiCo Bhagalpur. Thesetop management guided us and asked for identified the problems. it is essential that the survey project have to management buy-in. top management should agree with the purpose of the research and understand what actions will result from the survey. One way of Ensuring management buy-in is to involve management in the design and construction of the survey. Determine survey objective Firstly we hadedetermined our objective. Our main survey was:
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 Market position Pepsi product in Bhagalpur

Customer expectation Problem of customer regarding to getting product Purity of vesicooler. Product display To find out the market strategy used by our competitors Relationship between PepsiCo persons with shopkeeper(customer) Claim of customers

Exploratory Research We have done intensive research of the soft drink market in Bhagalpur. Our research is based on the customers demand and availability of product in the market. We have also used the data provided by Deepak traders and our Customer Executive Mr. Kamleshyadav. Data Collection We collected the data from our distributer. we also collected the data provided by shopkeepers. Shopkeepers provide us there total per day sales as well as seasonal sales. We have also tried to collect data on our survey topic fromvarious sources without the approval of the top management Design of Questionnaire Our basic principles and purpose of asking question was: Will the respondent have the information / knowledge to answer it? Will the respondent understand the question? Is the respondent likely to give a true answer? Will the question bias the response?

We have always keeping in the mind, the value and norms of our organization to customers

Type of questions We asked to customer mainly following types of question:

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Closed question For the statistical analysis, we asked closed question. The main purpose of asking closed question was to linked it with rating scale to qualify the strength of the response. Open question We asked questions when we doesnt want to leave the respondent in any way we used to asked these questions at the exploratory stage rather than at the survey stage Purpose of questions Whether the questions are open or closed, they can be used for different purposes, usually to find out about respondents behavior, to understand their attitudes, or to gather details about them for classification purposes. Behavioral questions Behavioral questions are about what the respondent does or has done in the past. They are both factual and tangible which usually make them easier to answer so they tend to be placed at the beginning of questionnaires. Attitudinal questions Although behavioral questions can ask the respondent to dig deeply into his or her memory, attitudinal questions usually require more thought and more decision making and should therefore follow rater than precede behavioral questions. This gives the respondent some time to think about the issues involved. It also provides an opportunity to us to build rapport very useful later when we want the respondent to make the effort to give proper consideration to any difficult attitudinal questions. Customer satisfaction measurement is primarily concerned with attitudinal questions. Attitudes towards the product and services and selecting the supplier, attitudes about the performance of the product and supplier and, most difficult of all, attitudes about the image of the supplier, will all come within this category

Data Refining and Analysis Data collected through the questionnaires are first checked for incompleteness, inconsistencies, and inaccuracies.

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Structuring the questionnaire according to business processes, makes it possible to structure the data analysis in a managerially meaningful way. The analysis determines links between the following components:

Dimension (Sub process)

Process Overall satisfaction
Fig. hierarchy of dimensions

Customers satisfaction level with the dimensions (subprocesses) of a process affects their satisfaction level with that process. Likewise, customers satisfaction level with the various processes influences their satisfaction level with the firm overall. Using the statistical models for predicting satisfaction, it is then possible to estimate the relative importance of the various processes in predicting satisfaction with the firm, and the relative importance of the dimensions in predicting process satisfaction. These importance weights can then be related to performance, as measured by the percent satisfied. Charting the importance and performance information can help provide preliminary ideas about where resources should be allocated. Recommendation and implementation plan Basedon analysis of data regarding sub-processes dimensions./factors),processes, and overall, one can formulate important recommendations which could be considered for implementation. For example, one could work out process wise satisfaction levels. Take the case of metering process in a distribution company, say, which has been found to have a low score in satisfaction, the concerned department may look for possible causes and then draw up an implementation plan.

Conclusion Monitoring of Customer Satisfaction is now very important for a distribution company, as it will lead to better customer experience and thereby goodwill. A quality survey is required to be undertaken periodically.
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Product available in Bhagalpur and its price Pepsi, Mountain Dew, Merinda, 7up,
Product quantity 24*200 ml RGB 24*300 ml RGB 24*600 ml 09*2000 ml 24*my can price 168/caret 214/caret 454/cartoon 459/cartoon 330/cartoon

Slice
24*250 ml RGB214/ caret 24*500 ml 500/ cartoon

Aqiafina
12*1000ml 120/cartoon

Lehar soda
24*500 ml 260/cartoon

Tropicana
Scheme given by Pepsi Company in the month of July&august to Outlets 1. 2 bottle 200ml free on 300ml/ Pepsi, Dew, 7up Mirinda 2. 2 bottle 600ml free on 2000ml/ Pepsi, Dew, 7up Mirinda 3. 2 bottle 500ml free on 500ml Lehar soda

COMPARISION BETWEENPEPSIPRODUCTS &COKE

PRODUCTS

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Pepsi---------------Coca-cola,Thumps up Nimbooz,Mirinda----------- Limca Aquafina----------Kinley Mountain Dew, 7Up-----------Sprite Slice------------------------Maaza Mirinda Orange----------Fanta

Area for distribution of Pepsi products

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 Buranath Manic sharkarchowk Adampurchowk M.G. road Patalbabu road Station chowk Variety chowk Khalifabadchowk R.P road M.P.dewdi road Tatarpur Noorpur Tilkamanjhi Zero mile Sabor Barai Khanjarpur University road Nathnagar Champanagar Sahib ganj Kabirpur Laheritolla Chuniharitolla

Market share of Pepsi/Coke in different area of Bhagalpur

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Name Address of outlet

Gopal store Buranath

Outlet owner Name

Gopal ray

Phone no.
--

Pepsi Stock
2litre-3 600ml-6 200ml-5 300ml-5 Aquafina -2 2litre-2 600ml-3 300ml-9 2000ml6 Aquafina -2 2litre-1 600ml-3 300ml-3 200ml-4 2litre-6 600ml-3 200ml-4 300ml-7 2litre-3 600ml-3 200ml-5 300ml-3 2litre-1 600ml-2 300ml-2 200ml-3 No

Coke stock
2litre-1 600ml-3 200ml-4 300ml-3 2litre-8 600ml-0 300mkl-2

Pepsi Empty Glass

6 Tray

Coke Empty Glass

3 Tray

Visicooler Pepsi / Coke

Pepsi freeze

Dubeygi store

Manic shankercho wk

R.K. dubey

6 Tray

4Tray

Pepsi freeze

Subhamkir ana store

Bhuranath road

Sunil sah

--

2litre-3 600ml-2 300ml-3 Kinley-0 2litre-4 600ml-3 200ml-4 300ml-3 2litre-2 600ml-2 200ml-4 300ml-3 2litre-4 600ml-6 300ml-7 200ml-10 2litre-6 600ml-6 300ml-18 200ml-3 1250ml-4 2litre-1 600ml-2 300ml-2 200ml-3 2litre5bottle 600ml-3 200ml4 300ml-2 2litre-4 600ml-3 300ml-8 200ml-10 Kinley-4 2liter-1 600-1 300ml-3 200ml-2

4 Tray

3 Tray

Own freeze

Family store

Bhuranath road

Surajkumar

_
---

3 Tray

2 Tray

Own freeze

Annpur na store
Jay guru

Manishank erchowk

Sumityadav

Pepsi freeze

Variety chowk Sudha lone bazar

Manish

--

3 Tray

5Tray

Coke freeze

Pintujalpan shop

Pappusah

Coke freeze

Sanjay pan

Adam purchowk

Sanjay kumar

9304931386

Mahendra mistan

Adam purchowk

Mahendra pd.

2litre-9 600ml-9 300ml-5 200ml-7 aquafina -10 2litre-3 600ml-3 200ml-5 300ml-3 2litre-6 600ml-6 300ml-8 200ml-9 Aquafina -6 2liter-1 600-2 300ml-2 200ml-2

5Tray

5tray

Pepsi &Cokefreeze

5 tray

11 Tray

Pepsi visicooler Coke visicooler But empty

Sandesh hotel

M.G.road

--

10tray

9 Tray

Pepsi visicooler Coke visicooler

Rinku store

Patalbabuc howk

Ram babu

Pepsi visicooler

81

Lassi corner Seasonal corner

Patalbabuc howk Patalbabuc howk

Amar

--

Amankumar

Banaras lassibhand ar Parul store

Variety chowk

--

2liter-1 600-2 300ml-1 200ml-3 2liter-1 600-1 300ml-3 200ml-2 Aquafina -1 2liter-1 600-2 300ml-1 200ml-3 600ml-3 300ml-5 Aqafina2 2000ML -8 600ml14 300ml-3 AQUAF INA-5 300ml-1 600ml10 200ml-2 2liter-1 600-2 300ml-1 200ml-3

2liter-1 600-3 300ml-2 200ml-5 2liter-1 600-3 300ml-3 200ml-5 2liter-1 600-1 300ml-3 200ml-4 2l-4 600-2 300ml-6 2liter-1 600-2 300ml-1 200ml-3 Kinley-6 _

Pepsi visicooler

Pepsi visicooler

Pepsi visicooler Coke visicooler

Variety chowk

Shyam Kumar

Pepsi visicooler

New Amritjalp an

R.P.Road

AMRIT

Pepsi visicooler Coke visicooler

Milan store

Tatarpur

Umesh Kumar

Pepsi visicooler

Gauhar store

Tatarpur

Mr. Gahour

2liter-1 600-1 300ml-1 200ml-2 Kinley-0

Pepsi visicooler

M/S Book center

tatarpur

Anwar

200ml-1 600ml-1 300ml-2

Pepsi visicooler

SABENA STORE

B.N.COLL EGE,KAB ERPUR

Farden khan

2liter-1 600-2 300ml-1 200ml-3

Pepsi freeze

OTHER STORESStore Name Area 82 %of Pepsi/Coke Freeze

Prakash book center Sambhu pan bhandar,, Neha dial ,,28/72

Sabhor 48/52 Pepsi

55/45

Pepsi

Coke Pepsi ,,46/54 ,, Tlkamandir50/50 ,,42/58 Pepsi ,,52/48 ,, 70/30 ,, 40/60 ,, 100/00 45/55 80/20 Own 52/48 Own 30/70 Pepsi Coke Coke Pepsi & Coke Pepsi Own Pepsi Pepsi & Coke Own Own 60/40 Coke Pepsi & Coke Pepsi

Arvindtea stallBarai58/42 Amit general store Prakash general stores Pooja tea stale Sweet India Basantbahartilkamandir 44/56 Mukesh sweet Kalpana dial Aman tea stall Rajesh tea stall Pappumistanbhandarkhanjarpur Abhishek sweet

kabirpur 50/50

Shivam S.T.D. P.C.O.Noorpur Basantmithai shop Dilip electronic Rohan dial Ejaj khan Sahebganj ,,

Nathnagar 70/30

Nathnagar 100/00

Arun stores Rkkirana,,75/25 Mandaljeenear university

Sahib ganj Own 45/55

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52/48

Own

Own

Prince store Anju store khalifabag Nanha-munna readymade Baba tea stallR.P.road Shree stationary AmaritjalpanSaria

Tatarpur 60/40 ,,

25/75 Pepsi

Own

50/50 55/45 Pepsi 55/45 42/58 Pepsi & Coke

Pepsi

,,

Pepsi

84

MARKET SHARE OF PEPSI /COKE IN QUANTITY WISE IN BHAGALPUR

85

% Market Share
80% 60% 40% 20% 0% 200ml 300ml 600ml 63% 37% 47% 53% `` Coke Pepsi

2000ml 51% 49%

Coke 45% Pepsi 55%

PPSI 47%

COKE 53%

COKE PEPSI

COMPETITIVE MARKET SHARE

86

Cola
Pepsi = 45% Coke Thumsup = = 35% 20%

20% 35%

45%

Pepsi

Coke

Thumsup

Orange
MIRINDA FANTA = = 75% 25%

Clear

25% 75%

Fanta

Mirinda

Lemon 7UP = 50%

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SPRIT

50%

50%

50%

Sprit

7UP

Mango Slice Maaza = = 45% 55%

45% 55%

Maaza

Slice

Can
88

PEPSI COKE

= =

55% 45%

45% 55%
6

Coke

Pepsi

Water Aquafina Kinley = = 80% 20%

40% 60%
6

Kinley

Aq uaf ina

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TECHNIQUE INVOLVED IN DEFINING PROBLEM 1) Observation the problem 2) Collect the Problem 3) Analying the Problem 4) Take Solution 5) Application the Problem 6) Solving the Problem

OBSERVE THE PROBLEM

UNDER THIS INVESTIGATE BY OWN OBSERVATION WITHOUT INTERVIEW IS THE RESPONDENT. THIS ALSO ADOPTED BY ME BY OBSERVATION DATA CAN BE COLLECT MORE CORRECT. IT IS DEPEND UPON ABILITY OF INVESTIGATOR.

COLLECT THE PROBLEM

After collecting the data I considered that what is the problem for the company and when company wants to know his weakness.

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ANALYSING THE PROBLEM

After collecting the problem I analysis the problem such as how many problems are general and how many are different from others and how many problem is considerable and solvable.

TAKE SOLUTION

After analysing the problem I sow that 90% problem was general and I found 20% problem personal and I was found 10% problem as Genuine which is considerable and soluble. General solution solve the journal problem remaining 10% problems solution we found and then after we implement the solution.

APPLICATION OF SOLUTION

After founding the solution we apply the solution and satisfy the customer & consumer.

Pepsi VSCoca-Cola
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Pepsi ads often focused on celebrities, choosing Pepsi over Coke, supporting Pepsi's positioning as "The Choice of a New Generation." In 1975, Pepsi began showing people doing blind taste tests called Pepsi Challenge in which they preferred one product over the other, and then they began hiring more and more popular spokespersons to promote their products. Coke dispenser flown aboard the Space Shuttle Endeavour in 1996 In the late 1990s, Pepsi launched its most successful long-term strategy of the Cola Wars, Pepsi Stuff. Consumers were invited to "Drink Pepsi, Get Stuff" and collect Pepsi Points on billions of packages and cups. They could redeem the points for free Pepsi lifestyle merchandise. After researching and testing the program for over two years to ensure that it resonated with consumers, Pepsi launched Pepsi Stuff, which was an instant success. Tens of millions of consumers participated. Pepsi outperformed Coke during the summer of the Atlanta Olympics - held in Coke's hometown - where Coke was a lead sponsor of the Games. Due to its success, the program was expanded to include Mountain Dew, and into Pepsi's international markets worldwide. The company continued to run the program for many years, continually innovating with new features each year.

The Pepsi Stuff promotion became the subject of a lawsuit. In one of the many commercials, Pepsi showed a young man in the cockpit of a Harrier Jump Jet. Below ran the caption "Harrier Jet: 7 million Pepsi Points." There was a
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mechanism for buying additional Pepsi Points to complete a Pepsi Stuff order. John Leonard, of Seattle, Washington, sent in a Pepsi Stuff request with the maximum amount of points and a check for over $700,000US to make up for the extra points he needed. Pepsi did not accept the request and Leonard filed suit. The judgment was that a reasonable person viewing the commercial would realize that Pepsi was not, in fact, offering a Harrier Jet. In response to the suit, Pepsi added the words "Just Kidding" under the portion of the commercial featuring the jet as well as changing the "price" to 700 million Pepsi points. In 1985, Coca-Cola and Pepsi were launched into space aboard the Space Shuttle Challenger on STS-51-F. The companies had designed special cans (officially the Carbonated Beverage Dispenser Evaluation payload or CBDE) to test packaging and dispensing techniques for use in zero G conditions. The experiment was classified a failure by the shuttle crew, primarily due to the lack of both refrigeration and gravity.[citation needed]. A Coca-Cola fountain dispenser (officially a Fluids Generic Bioprocessing Apparatus-2 or FGBA-2) was developed for use on the Space Shuttle Endeavour as a "a test bed to determine if carbonated beverages can be produced from separately stored carbon dioxide, water and flavored syrups and determine if the resulting fluids can be made available for consumption without bubble nucleation and resulting foam formation". The unit flew in 1996 aboard STS-77 and held 1.65 liters each of Coca-Cola and Diet Coke.

Second Cola War

During the 1990s, a "second cola war" was reported in the United Kingdom. This time it was due to the launch of Virgin Cola, as well as Sainsbury'sstore brandClassic Cola, which, unlike most store brand colas, was designed to look like a top product worthy of competition. For a few years both colas were competitive with Coca-Cola and Pepsi; at one point Coca-Cola even sued Sainsbury's claiming the design of the Classic Cola can was too similar to Coke's. However, today, both Virgin and Classic Cola are far behind the two major brands. The high-publicity marketing also continued into the 1990s. In 1997 the Spice Girls (who were at the peak of their fame) signed a multi-million pound sponsorship deal with Pepsi. They starred in three Pepsi commercials, released two limited edition singles with Pepsi; "Move Over" and "Step To Me", featured on Pepsi packaging and performed two live concerts in Istanbul organized and sponsored by the company.

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TECHNIQUES FOR SALES PROMOTION

94

1) Product availability 2) 100% rich 3) Good relation 4) Warm display 5) Cold display 6) Proper singer 7) Rich at one time 8) Fulfill your commitment

1) Product availability It means all the flavour of Pepsi should be available at one time. By which customer can able to give any flavour to the consumer and can give the satisfaction. 2) 100% rich - it means. Company top management always should always worry about the quality of all the brands. If any organization wants to service in the market and wants to better image then quality play a very integral role so for sales promotion quality should by 100% good. 3) Good relation companys executive, sales man should make good relation from dealer, whole seller and retailer. There is only 20% brand loyal person. Remaining 80% impulse selling is going on. It means in india in cold drinks line which ever brand consumer see first of all that brand will demanded by user. The selling is high

95

4) that particular brand. So i want to say that if. The executive relation will goods from dealer, whole seller retailer. Then he will arrange coke brands on front of shop by which coke selling will improve. 5) Worm display 6) Cold display Proper shinage - proper shinage also play a key roll in more selling. Fulfill your commitment if executive promise to the customer of any type. Then executive shovel fulfill his promise, such as. Executive say that to the retailer if you will sell 1000 carrot in this month then i will give you a coke fridge. If retailer has sold out 1000 carrot in the a month then executive should fulfil his commitment. By this manner selling will also improve.

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Strength
1.Company image : It is a reputable organization and is well known all over the world. Perception of producing a high quality products. 2.Quality conscious: They maintain a high quality as a Pepsi-cola international collect sample from its differ production facilities and send them for lab test in Tokyo. 3. Good relation with franchise: Throughout its history it has good relation with franchisers working in different areas of the world where they have the production facilities. 4. Market share: It has a highest market share more then 52% in India and leading a far step head from its competitors. 5. Large number of diversity businesses This is also its main strength as it has diversity such as. a. Pepsi beverages

b. Pepsi foods c.Pepsi restaurants 7. High tech culture: The whole culture and business operating environment at Pepsi-cola-West Asia has quick access to a centralized data base on they use computer and business tolls for analysis and quick decision making 8. Sponsorship They mainly use celebrities is there advertisement complaining like. 1. 2. 3. 4. Sharukh khan Katrina kaif Amitabh bachhan M.S.Dhoni
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Also sponsor social activities programme like music and games.

Weakness
1. Decline in test : During the last year, it was published in financial post that there has been big complaints from the customers with regard to the bad taste that they experienced during the span of six months. Some people in Bhagalpur also claimed that Pepsi is more sweet than coke.
2. Short term approach : They have a lack of emphasis on this in their

advertising such as currently when they losses the bid for official drink in the 96 world cup. They started a campaign in which they highlight the factor such as Nothing official about it.
3. Very little advertisement in small towns Bhagalpur.

4. Not good reward system in small town as Bhagalpur for its customers. 5. There is the claim of shortage in peek season on Bhagalpur. 6. There is the claim from customers that the damage bottles has not been changed by distributer at time. 7. Lack of product display in bhagalpur

THREATS
1. Imitators: They also have a problem of imitations as receives complaints from

customers that they find take product in disguised of Pepsis product. 2. Government regulation : They face problems if government taxes on them which force them to rise price of this product. 3. Corporate shortage problem: Again this is also serious threat as if supplier is unhappy with the company. He may reduce the supply and exploit the company. This action will surely affect the production process.

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OPPORTUNITIES:
1. Increase production: as almost in all over the world growth rate is increasing which in term increases the demand of the products and necessities and especially in Asia the market is growing at a faster rate as compare to other countries. So they have to attract new entrants. 2. Changing social trend : As in all over the world people are rushing towards faster, It provide the company a factor to capture this fast moving market with its take away product. 3. Diversification: They may enter in garments business in order to promote their brand name, by marketing supports cloths for players which represent their name by winning their clothes.

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RECOMMENDATIONS
Company should prepare future plan for maintain selling in market. Because company competitor can increase and can capture the market.

Company should provide special benefit to the retailer. Other wise his interest will go down from cold drinks.

Present time competition is not high in this line because its competitor is only

Coka-Cola. So that company can do compromise with Coka-Cola and both can increase products M.R.P.

Company should appointed a special representative for listening retailers problem and solve them. He can also find out some shortcomings of salesman & others.

In case of cold drinks selling mostly depend on retailer. So that his satisfaction needed.
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Test of all flavor like, Pepsi, 7up, Mountain dew, merinda, slice and Tropicana

should also good.

Defected goods should be returnable or changeable.

Good execution is a main factor in more selling good execution improves selling.

Sales executive & salesman relation and good behavior also provide effective guidelines in increasing selling.

For more selling company person should fulfill his commitment.

In Cold Drinks line brand loyalty found only 20%. So that which will be

visible that will salable.

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 Internet site
www.pepsico.com www.cocacocla.com www.pepsicoindia.com www.wikipedia.com www.yahooimagesearcher.com www.ask.com www.hoover.com www.wikianswer.com www.Google.com Record of Deepak Traders, ChunihariToola Bhagalpur

Magazine Business today 4ps Business and economy Business world Harvard business review News paper
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 The economic times Business stander Consulted book MARKETING MANAGEMENT A South Asian Perspective KOTTLER KELLER KOSHY JHA EIILM UNIVERSITY JORETHANG S- SIKKIM

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