A2ADVANCEDPORTFOLIOEVALUATION

Inwhatwaysdoesyourproductusecodesandconventionsofrealmediaproducts?

Televisiondocumentariesfollowacertainstyleandformatthatisrecognisedbyviewersasasignof quality.Fromtheonset,wewatchedandanalysedanumberofexistingtextsinorder togainknowledgeofthecodesandconventionswithinthedocumentarygenre.Inour production,wewantedtofollowasmanyconventionsaspossiblesothat wecouldensureprofessionalisminourdocumentaryopening.Through watchingexistingtextssuchasSuperSizeMe,directedbyMorgan Spurlock,BBCHorizonsIsAlcoholworsethanEcstasy?,andChannel4s Embarrassingteenbodieswewereabletogatherbasicknowledgeof theseconventions.Myanalysisofthesedocumentariescanbefoundonourblog: http://a02documentary11.blogspot.com/2011/10/bbchorizonisalcoholworsethan.html http://a02documentary11.blogspot.com/2011/10/supersizemeanalysis.html http://a02documentary11.blogspot.com/2011/10/ bingedrinkingdangersembarassingteen.html Forouropening,wechosetousespedupfootageof studentswalkingthroughcollege,withtypedstatistics appearingatthebottomofthescreen.Thisfootagealong withtheupbeatmusicgivesafastpacedbeginningtothe documentary,whichIfeelisappropriateforourtarget audience.Oftenindocumentariestheopeningcontainsa rapidmontageoffootage,givinganinsightintowhatwill beincludedintheprogramme.Wefollowedthisconven tionbyusingstatisticsrelatedtoourtopic,aswellasus ingfootagefromoneofourvoxpopsandoneofourformal interviewsbeforethetitleappeared. Thetimelineshowingthefirst40secondsofourdocumentary

Wewentagainstsomeoftheconventionswhen choosinghowourtitleshouldbepresented.Thetitle sequenceweusedhadapowerfulvisualclipinthe backgroundwiththetitleofthedocumentary appearingonthetop.We usedasimple,boldfontina contrastingcolourtothe backgroundsoitstoodout. Manydocumentaries,suchasBBCHorizonillustratedbelow,placetheirtitleagainstaplain background;wechosenottodothisbecausewefeltatopicrelevantbackgroundwouldbemore interestingforourtargetaudience.Also,asmuchofour backgroundfootagewasnotofalcoholandbingedrinking itself,includingthatshownintheopeningofthedocumen tary,wewantedtoensurethatoutstudentsknewstraight awaywhatthetopicofourdocumentarywas.Verbal audiencefeedbackhassuggestedthatthistechniquewas effective.

Oneoftheelementswedidalotofresearchintowasinterviewscenes;Icreatedatablethatsum marisescomparisonsbetweeninformalandformalinterviews,whichcanbeseenonourblog: http://a02documentary11.blogspot.com/2011/10/therearenumberofdifferencesbetween.html Formalinterviewsareusedtoauthenticatethethoughtsandviewsportrayedinthedocumentary. Inalloftheproductsweanalysed,titleswereonlygiventointervieweeswithaprofessionaloccupa tion;weensuredthatwefollowedthisconventioninourdocumentary.Thisisusedto reassuretheviewerthattheprofessionalisprovidingvaluableandtrustworthyinformation. Wealsousedbackgroundfootageof Littleornoheadroom JulieMaitlandasanestablishingshot directlybeforetheinterview,aswellas havingthevoiceoverintroduceher. Titleinbottomleftcorner Screenshotofaformalinterviewinourdocumentary ScreenshotofaformalinterviewinBBCHorizon

Asillustratedabove,theintervieweeistypicallyshowninamediumcloseupshotandplaced towardsanoncentralthirdofthescreen,atadeskoraprofessionalsetting.Theydonotlookinto thecameralens,sothatitappearsthattheyarespeakingdirectlytotheinterviewer.Thereisalso oftennotalargeamountofheadroomabovetheinterviewee.Thisconventionalsetupforinter viewsbecameapparentwhenwatchingBBCHorizonsIsAlcoholWorseThanEcstasy?aswellas inSpurlocksSuperSizeMe.Wechosetofollowthisconventionbecausewefeltitworkedwell anddidnotneedtobechallenged.Also,ourteenageaudiencewouldrecognisetheintervieweesas professionalstraightaway.Weusedatripodtoensurethecameraremainedstillanddidntshake whichisalsoaconventionalwayofensuringprofessionalism. Ourvoxpopinterviewswerealsotypicalofthoseinother documentaries.Thesetupoftheinterviewislessimportant forinformalspeakersbecauseportrayalofprofessionalstatus isnotrequired.ThisisillustratedinSuperSizeMewherethe voxpopsarenotusuallyfilmedusingatripodandincludeedits ScreenshotofaVoxpopinFYIBingeDrinking suchaszooms.Therearelessexpectationsaroundthe compositionaVoxpopinterviewshouldfollow:Wechoseto setthemupinwhicheverwaywethoughtlookedbestatthe Intervieweeinthecentrethird timeoffilming. Usuallythebackgroundoftheshotincludedstudents,togivea realisticrepresentationofthelifeandthoughtsofstudentsas wellastomakeourtargetaudiencefeelcomfortable.Inplaces ScreenshotofaVoxpopinSuperSizeMe whereweusedanumberofvoxpopsoneaftertheother,we ensuredthatweusedveryquickeditingandcleancutstokeepourviewersteenagersandyoung adults)engaged. Wenoticed,indocumentariesthatwewatched,thatthenondiegeticbackgroundmusicisusually lyricless,repetitiveandupbeat.Tokeepourdocumentarylightheartedandengageourtarget audience,wefollowedthisconventionbyusingnoncopyrightmusicfromtheAppleIMac computers,whichwefeltworkedwell.

Weusedanoffscreennarrator,asthisisawidely usedconventionindocumentaries.Wechosethisas opposedtoproducingadocumentaryinparticipatory modebecausewewouldratherbeshowingtopic relevantfootageinsteadofshotsofthenarrator speaking.Wetriedtoensurethatweillustratedthe Ourbackgroundfootage ofstudents,shownwhilst wordsofthenarratorusingbackgroundfootage. thenarratorwastalking. However,therewerelimitationsonthetypeof backgroundfootagewecoulduse;itwasnotpossible toincludeoriginalfootageofteensbingedrinkingbecauseofobvioushealthandsafetyrules. Instead,wheneverthenarratorwasspeakingaboutstudents,weusedbackgroundfootageof studentsinourcollege.Thisalsohelpedthedocumentarytorelatetoourtargetaudienceofpeople aged1323,soIfeelthatthisworkedwellasanalternativetoperhapsmoretopicrelevant backgroundfootage. Anotherconventionwefollowedwastypingoutstatisticsorfactsonthescreen.Thisprovidesa visualelementthatviewerscanreadinsteadoflistento,againkeepingouraudienceengaged. BelowshowsanexamplefromourdocumentaryalongsideexamplesfromEmbarrassingTeen Bodies:BingeDrinkingDangersandIsAlcoholworsethanEcstasy?
Examplesoftextfrom existingdocumentaries

Weusedstatisticsfrom ouraudienceresearch asashocktactic

Onreviewingsomeexistingdocumentariesnowwevefinishedtheediting,werealisedthatmostof thetimethevoiceoverreadsoutthestatisticaswellasitbeingtypedoutonthescreen.Thisisa conventionthatwedidnotfollow,aswethoughtreaderswouldbemoreengagedifwejusthad thewordsonthescreen.However,bygatheringaudiencefeedbackandwatchingourfinal product,wehavedecidedthatitwouldhavebeenbetterifthenarratorhadreadoutthewords. Anotherwidelyusedconventionthatwechosetofollowis cutawayshotsduringformalinterviews.Wechosetouse thesetokeepouraudienceengaged:wewantedthe interviewswithexpertstobevisuallystimulating.Oftenin documentaries,directorsuserelevantbackgroundfootageor animationstoillustratewhattheprofessionalisspeaking about.WefoundananimationshowingtheliveronYouTube andusedthecameratofilmthefootage,asthisisrelevantto ourtopicofbingedrinking. Ifeltthatthiselementworkedwellbecausetheinterviewee wasdiscussingtheeffectsontheliverfromregularbinge drinking,sotheanimationwasrelevant.Itwasalsosuitable forourtargetaudiencebecauseinteractivefeatureswill attracttheattentionofteenageviewers,soIampleasedthat weusedthisidea.

FromBBCHorizonsIsalcoholworsethanecstasy?

FromourDocumentaryFYI:BingeDrinking

Ourmagazinearticlealsofollowsthecodesandconvenionsoftheindustryinanumberofdifferentways.

OurchosenmagazineistheRadioTimes.Asthereisnotalistingsmagazineaimedprimarilyat 1323yearolds,wechoseonethatregularlyfeatureschannel4programmes.

Ourl is tings artic le

VM romaT Articlef roduct: istingP Ex agazine

Columnsused,aswithalltraditionalarticles.

Wechosetousealargeimageasthebackgroundforourdoublepagespread.Oftenthephoto graphisofoneoftheactorsstarringintheprogramme,butasitdoesnothaveactorswehadto thinkofsomethingdifferent.Afterlookingatanumberofexamplesthatfollowedthisstylewereal isedthatinmostcasesthelargestimagewasnotascreenshottakenfromthedocumentary.We decidedtoconformtothis,soIusedmycameratotakeaphotographofasmashedbottle. ArticlesinTVMagazinescontainthe essentials:title,standfirst,and informationaboutwhentheprogrammeis goingtobeaired.Weensuredthatwe includedallofthesethings,andmadesurethatthey stoodoutfromtherestofthearticlebyputtingthemin boldfontoradifferentsizeorcolour. Screenshotswithcaptionsareconventional Screenshotsfromthedocumentary,with captions,areoftenusedtoencouragepotential viewerstotuneintotheprogramme.Inour article,weincludedscreenshotsofavoxpop,anda studentwearingeyedistortiongoggles,toattractour targetaudienceastheycouldseethatpeopleindocu mentarywerethesameageasthem.Thearticlealso featuredoneoftheexpertinterviewssoouraudienceknewour documentarycontainedreliableinformation. Articlesalsousepullquotestodrawthe readersattention.Wechosequotesthat directlyrelatedtoourtopicsoreaders wouldbeabletoseestraightawaywhatthe documentarysfocusisupon.Weputthem inadifferentcolourtotherestofthetext, againsotheywouldstandout.Thegeneral styleofourarticlewaschosenafterdoing Scanofanexistinglistingsarticlepullquote muchaudienceresearch,someofwhichis postedinvideoformonourblog: http://a02documentary11.blogspot.com/2012/01/articleaudienceresearch.html

Thevastmajorityoftheradiotrailersthatweanalysedincludedaudioclipsfromthedocumentary itself.WelistenedtosomeprofessionalradiotrailersaswellaspastA2Advancedportfoliotrailers. Wechoseappropriateclipsfromthevoxpops,expertinterviewsandvoiceoverfromthedocumen tarytofollowthisconvention,aswefeltthatusingavarietyofvoiceswouldengagelisteners.When recordingextravoiceoverclipstoincludethetimeandchannelourdocumentarywouldbeairedon, weensuredthatthevoiceoverwasclearandthesoundlevelswereacceptablebymonitoringusing theheadphones.

Voiceover,separate fromthatfoundinthe documentary,to introducethetopic. Wedecidedtostartoff withthetitleofthe documentary,soour audiencewould recognisethe programmeontheir televisionimmediately.

SoundclipfromaVoxpopfeaturedin thedocumentary.Allofthetrailers thatweanalysedincludedaclip similartothiswedecidedtofollow thisconventionasappearsto successfullyattractviewers.

Backgroundmusic;thesame asthatweusedinour documentarytoformabrand identitybetweentheproducts

Soundclipofaglassbottlesmashing: Thiswillstickinlistenersmindsand theywillassociatethissoundwith ourdocumentary.

OurRadioTrailer,asseeninFinalCutExpress

Soundclipfromanexpertinterviewfeaturedinourdocumentary.Thisshows viewersthatourargumentisbalancedandunbiased.Italsoworksasashock tactic:Wouldyouwillinglytakeonboardpoison?givesouraudiencethereality ofwhattheyredoingtotheirbodies.Thiswillencourageouraudiencetotune intothedocumentary.

Ourtrailerfinisheswithasoundclipoutliningthetime,day,andchannelonwhichourdocumen tarywillbeshown.Obviouslythisisessentialinformationsoouraudienceknowwhenandwhere totunein.Wefeltthatstartingandfinishingwiththesamevoicewouldbeeffectiveatensuring consistency. WechoseCapitalFMasourradiostationbecausewefoundout thatadvertisementsforprogrammesonchannel4havebeen airedonthisstationbefore.Whenmakingourdecision,we firsteliminatedalloftheradiostationswecouldnotuse. TheseincludedalloftheBritishBroadcastingCorporation (BBC)radiostations,asnoadvertisingorsponsorshipdeals areformed;thisisduetothebroadcasterbeingfundedby annualdomestictelevisionlicensefees.

Howeffectiveisthecombinationofyourmainproductandyourancillarytexts?.
in Astherearemanysimilarities seen e geas c foota sworkspa bottle es betweenourthreeproducts,I ashed alcutexpr lsm efin rigina believetheyinterconnect Theo werinth vie the verywell.Commontoall threeproductsisasmashed bottleweusedanimageon thearticleandapowerful video/audioclipinboththe documentaryandtheradio trailer.Ifeelthatthisfeature givesourproductsabrandidentity,anditclearlyrelatestoour chosentopic..Thissoundwillattractourtargetaudienceasitis memorable,loudandmayalsobefamiliar.
Theaudioaccompanyingthefootage,inourdocumentaryandinthe radiotrailer,asseenonthetimelineinthefinalcutexpressworkspace
Thee dit thed edsmash oc ed thefin umentary bottlefo ot tit alcut expre le,asseen age,conta in sswo i rkspa nthecan ing ce vasi n

Thefocalbackgroundimageinourarticle.Ifeelthatthisimagewilldraw readersattentionaswellasensurethatthetopicisimmediatelyknown

Alsofeaturinginallthreeofourproductsis ourexpertinterviewwithJulieMaitland:she isanimportantandsignificantinterviewee inthedocumentarysowedecidedtousea screenshotofherinthelistingsarticleas wellassoundclipsfromtheinterviewinour radiotrailer.Thishelpsviewerstorecognise partsofthedocumentaryiftheywere encouragedtowatchitbyhearingtheradio trailerorreadingthearticle.

TheexpertinterviewwithJulieMaitland featuresinallthreeofourproducts.

Thereareanumberofrelationsbetweenthe documentaryandtheradiotrailer.Wedecided tousethesamebackgroundmusicinboth productstocontributetocreatingbrand identity,aswellassoviewerscouldrecognise connectionsbetweenthetwotexts.Bothproducts includethestatistic1in4teendrinkersbecomealcohol dependent asitisashockingstatisticthattheaudiencewould benefitfrombeingremindedof.Wealsousedthe samenarratorinbothproducts:Ayoung,friendlyand livelynarratorrelateswelltoourtargetaudience.

 Alloftheimagesinourarticleapartfromthefocalbackground imagearescreenshotsfromourdocumentary.Thisensuresthat viewerswillrecognisesomeofthepeoplethatfeatureinour documentaryaswellasensuringthatthearticlesuccessfullypro motesthedocumentary.Throughresearchwenoticedthatthe majorityofsuccessfulmagazinearticles Screen shotin cluded intheRadioTimesdidincludepictures inour article ofthedocumentarytoenableviewers togetaninsight.Thisissuitableforour targetaudienceastheyareabletosee thestyleofthedocumentaryisnot justalecture.

Imagesofstudentsattractourtargetaudience andenablethemtorelatetothedocumentary

________

Personally,Ifeelthattheradiotrailerandthearticleworkwell togethertoencourageviewerstowatchtheprogrammeand successfullyformbrandidentity.Aswellasgivingouraudiencean insightbyusingsoundclipsandscreenshots,italsoinformsviewers whattimeandonwhichchannelthe documentarywillbeaired.Wealso usedthephraseBethere,become awaretoencourageviewers.This alsogivesouraudienceanideaof whatstyleourdocumentaryfol lowed;weaimedtoraiseawareness aboutbingedrinkingratherthan preventit. Ourthreeproductsareaimedatthesametargetaudience.We feelthatwehavechosentheappropriatechannel,magazineand radiostationforouraudience,becauselargeamountsofresearchdid influenceourchoices..Wedidnotspecifyasocialclassthatour productswouldbeaimedatinourformalproposal,aswedidnot feelthatsocialclasswouldinfluencewhetherteensparticipatedinbinge drinking.Ourformalproposalcanbefoundonourblog: http://a02documentary11.blogspot.com/2011/10/finalproposalbingedrinking.html

WhathaveyoulearntfromyourAudienceFeedback?
Togathersomeaudiencefeedback,weproducedthreesimple questionnairesandaskedpeoplewithinourtargetaudiencetocomplete them.Thisenabledustogatherreliablefeedbackthatwasrepresentative oftheaudienceourproductswereaimedat.Blankcopiesofthe questionnairescanbefoundonourblog: http://a02documentary11.blogspot.com/2012/01/audiencefeedback.html Weasked20peopletocompleteeach ofthequestionnaires,toenableusto easilyworkoutapercentageproportion ofanswersforeachquestion. Aswellasquestionnaires,wealsoreceived verbalfeedbackfrombothourA2groupandthe BTEClevel3Mediastudents. Ihaveproducedgraphstoillustratetheanswers thatweregivenonourquestionnaires.Weasked 12girlsand8boys,80%ofwhichwereaged withinourtargetaudience,tofilltheminashonestlyaspossible. Examplesofcompletedquestionnaires Perhapsthemostimportantqualitytheproductsmustholdisbeing appropriatefortheirtargetaudience,soweaskedthequestionIsthe productappropriateforitstargetaudienceof1323?forall3texts. Weaimedtoensuresuitabilityinanumberofdifferentwaysandit appearsweweresuccessful:

Is the product appropriate for it's target audience of 13-23 year olds?
20 Number of people 15 10 5 0 3 0 Documentary Article Product Yes Somewhat No 9 10 4 1 0 Radio Trailer 17

16

TheanswerofNoforthearticlewassupportedwithacommentthatthearticlewasslightlytoo textheavy.Weallagreedwiththiscommentandthatourarticlemaynotbecompletelysuitable, particularlyfortheyoungerendofourtargetaudience.However,commentsmadebyother respondentsincludedthatthelargeamountoftextiscompensatedforbythefourimages,large titles,colourfulpullquotesandlightheartedchattystyleofwriting. Itappearsthatmostoftherespondentsthoughtthatourdocumentaryandradiotrailerwere, however,verysuitableforourtargetaudience.Theupbeatmusicwasthefeaturethatwasmost commentedonwhenreceivingverbalfeedbackforthisquestion. Tomakeourdocumentaryevenmoresuitable,wecoulduselesstextonthescreenandhavethe narratorreadoutthestatistics,asIstatedonthethirdpageofthisevaluation.

Doyouthinkourformal interviewshave appropriate Miseenscene?

1; 5%

Yes

No

Somew hat

3; 15%

16; 80%

Inmyopinion,twooutofthreeofourformalinterviewshadappropriate Miseenscene.ThesettingontheinterviewwithVictoriacouldhavebeenimprovedgreatly,asthe backgroundwastoobusyandthesetupwasnotveryprofessional.Themajorityofour respondentsfromourquestionnaireansweredthattheythoughttheMiseensceneintheformal interviewswereappropriate,butVerbalfeedbackinformedusthattheyweremostlyreferringto theinterviewswiththeStudentDevelopmentOfficerandtheBiologist.Thisenabledustoconclude thatifweweretoproduceasimilarproductagain,wemustputmoreplanningintotheformal interviewstoensuretheylookasprofessionalaspossible.

VerbalFeedback:
Theradiotrailergivesagoodinsightintowhatwillbeincludedinthedocumentary
Wearepleasedthatthiswasacommonviewtakenbyourrespondents.Thismeansthatwehave succeededinproducingaradiotrailerthatsuccessfullypromotesthedocumentary.

Thevoiceoverintheradiotrailerisclear,butcouldbemoreenthusiastic
Thisissomethingwewouldimproveifwehadachancetoproduceitagain,asthisisthereason that4(20%)ofpeoplesaidourradiotrailerwasonlysomewhatsuitableforourtargetaudience. Therewerenoobviousmistakesinthedocumentaryscameraworkorediting Whilstsomeofouraudiencedidntnotice,somedidpointoutthatthemicrophonewasvisiblein thecorneronsomepartsoftheinterviewwithJulieMaitland.Wewereawareofthismistakebut decidednottocropitoutbecausewhenviewedonatelevisionthemistakeisbarelyvisible,andwe didnotwanttofilmtheinterviewagainastheoneincludedinourdocumentarywasalreadyour secondattempt,sowewerelimitedbytheamountoftimewehadleftforfilming. Someofthestatisticswerenotonthescreenforlongenough Wehadnotnoticedthatthiswasproblematic,buttheabovecomment wasmentionedby3ofourrespondents.However,theamountoftime wehadtoputthestatisticsup,waslimitedbythelengthoftheclipitself, soitwasdifficulttoimproveonthisarea. Ouraudiencefeedback(boththequestionnairesandtheverbalfeedback)hasenabledustolearn whereourstrengthsandweaknesseslay.Overall,Ifeelthatourfeedbackreflectsouropinion thatwehavecreatedasuccessfulportfolio,thatissuitableforourtargetaudienceinthatit attractstheirattentionandkeepsthemengaged.

Howdidyouusemediatechnologiesintheconstructionandresearch,planningand evaluationstages? Throughouttheprojectwehaveconstantlybeenusingarange

ofmediatechnologiesincludingcomputersoftware,websites, andhardware.Someofthesoftwarewehadusedbefore, namelyPhotoshopandIndesign,howeverwewereunfamiliar withFinalCutExpress,whichwastheprogrammeweusedboth toeditourdocumentaryandproduceourradiotrailer.

Someofthetechnologiesthatweusedduringthe research,planning,constructionandevaluation stagesofourproducing.

Duringtheresearchstages,weusedbasictechnologiessuchasPCs foruseoftheinternettoenableustoupdateourblogsregularly,and scannerstoscanourpaperresearchandcopiesquestionnairescompleted inaudienceresearch.YouTube,aswellasondemandservicesbothonthe internetandonourtelevisions,enabledustowatchexistingproductsalso aimedatyoungpeopletodiscovertheircodesandconventions.

HPSscanner

UseoftheBlogger.comwebsitewashelpfulinthatourgroupcouldshareallofourresearchand findingswitheachother.Allofourmindmaps,decision making,documentaryanalysis,planning,andresearchis postedontheblog.Theblogalsohelpedustokeeptrack onwhatdecisionswehadmadeandhowfareachofus hadgotwithourindividualresearch. Irecordedtheaudienceresearchthatispresentedinvideoformonourblogusing myownhandheldFujifilmS1800camera.Itworkedwellasaquicker alternativetosettingupthecamcorderandtripod. FujifilmS1800Camera Thisdevicewasalsousedtotakethephotographofthesmashed glassforthefocalbackgroundimageonourlistingsarticle,for whichIfeelitworkedwelltoproduceanimageofacceptablequality. Tocarryoutfilming,weusedaCanonHDHG20camcorder CanonHDHG20Camcorder alongwithadirectionalexternalmicrophone,Sennheisser headphones,andatripod.Thiscombinationofequip mentwassuccessfulbecausethelevelsofback groundnoisewerenottoohigh(asthey MicrophoneandHeadphones wouldhavebeenifwewouldhaveused thebuiltinmicrophoneonthecamera). Weconsistentlymonitoredthesoundlevels throughtheheadphonessowecouldmakesuretheywereacceptable.Thetripod enabledustoensuretheangleofthecamerawasrightbyusingthespiritlevel,sowedidntget anyunwantedcantedanglefootage.Thefootagegatheredwasofhighqualityandwewere extremelypleasedwiththeoutcomeproducedfromtheequipmentthatweused.

Toconductaudienceresearch,wecreatedquestionnairesusingMicrosoft
PublisherandMacWord.Thesesimplesoftwareswereeffectiveatproducing basicquestionnaires,whichwaswhatweaimedtodo.Tocreategraphsorcharts illustratingtheresultsoftheaudienceresearch,aswellasforthegraphsandchartsinpart threeofthisevaluation,IusedMicrosoftExcel,againasimpleprogrammewithappropriate featuresforthetask.Examplesofsuchgraphscanbeseenonourblog: http://a02documentary11.blogspot.com/2011/10/audienceresearchanalysisof.html http://a02documentary11.blogspot.com/2011/12/audienceresearchsummary.html AllofoureditingwascarriedoutusinganAppleMaccomputer.Althoughwehada fewproblemsbecomingfamiliarwithhowtousethemachines,havingnotused thembefore,Idofeelthattheyprovidedopportunitiesthatperhapswouldnot havebeenpossibleifusingastandardwindowsmachine. Assoonaswehadfinishedfilming,weusedFinalCutExpresstolog andtransferourfootageandbeginputtingourdocumentary together.Noneofushadusedthissoftware beforebutassoonaswebecamefamiliarwithit, itprovedtobeaveryappropriateprogrammeforsuchacreativetask.Itenabled ustoproduceadocumentarydisplayingmanycodesandconventions,someof whichareillustratedbelow:

Thesoftwareenabledustomakeafreezeframeofour videoclip.Weusedthetypewritertooltoenabletext totypeacrossthescreenontopofthefreezeframe Toallowforasmoothtransitionbetweendifferentparts oftheinterviewthathadbeenchosen,weusedatoolto quicklyfadeoutandfadeintothescene.Onsome partsweinsteadusedthecross dissolvefeature.

Weusedthelowerthirdtooltocreatethetitlesforour professionalinterviews.Thisenabledatranslucentstrand toappearunderneaththetitle,whichwasappropriatefor ourinterviewswherethebackgroundwasnotplainenough, aswasthecaseintherightimage.

IusedAdobePhotoshoptoedittheimageforour listingsarticle.Astheimagewastobeusedasour focalbackgroundimage,wedidnotwanttoinclude ThetoolIusedtoerasethebackground thebackground.Iusedthepolygonallassotoolto selectthepartsoftheimagewewantedtokeepanderasetheareaswedidnt. Thedropcaptool WeusedAdobeIndesigntoproducethe Thedropcapfeatureas seeninourarticle doublepagespreadforthelistingsarticle. Thissoftwarewasverysuitableinthatwe couldproduceagoodqualityarticlethatfollowedthecodesandconventions oftheindustry.Iusedthedropcaptooltomakethefirstletterofthefirst paragraphlargerthantherest,isthisiscommonlyusedinnewspapersand articles.