Documente Academic
Documente Profesional
Documente Cultură
Investor Seminar
10th May 2011
Context
Context
Business Goals
Winning with Brandsand Innovations Competitive Growth
Profitable Growth
Sustainable Growth
Context
7.7 x
3.1 x
1.7 x
1x
2015
2025
18%
25%
82%
75%
Foods
No of brands
Indexed GRPs
160
Personal Care
100
Home Care
300
2300
4300
6300
2007
2008
2009
2010
Crude Oil
21% Up
233
193
169
230
142
173
180 130 80
Jul-05 Jul-06 Jul-07 Jul-08 Jul-09
100
Jan-05
Oct-05
Jan-06
Oct-06
Jan-07
Oct-07
Jan-08
Oct-08
Jan-09
Oct-09
Jan-10
Jul-10
Oct-10
Jan-11
Apr-07
Apr-05
Apr-06
Apr-08
Apr-09
Apr-10
Apr-11
MQ'09
FH'09-10
SH'09-10
FH'10-11
DQ'10
MQ'11
Tea
110 100
Coffee
90
80 70
119 100
2008 2009
121
60
Sep'08 Sep'09 Nov'08 Nov'09 Sep'10 Nov'10 Jul'08 Jul'09 Mar'08 Mar'09 Mar'10 Jul'10 May'08 May'09 May'10
FY'10-11
Indexed Chart; Average market prices (Source: Market Rate, Tea auction average for north Indian tea); HUL buying cost may be different
Mar'11
Jan'08
Jan'09
Jan'10
Jan'11
Context
12
Foods
Fabric Wash
Beverages
Personal Wash
Skin Care
Hair Care
Oral Care
> 2/3rd
6 Effies*
Persuasion
Awareness
6 EMVIEs+
*Effies 2010 - Advertising Club Bombay +EMVIES 2010, Excellence in media innovation & execution
Integrated Communication
Core Categories
Future Categories
7 brands > 1000 crore; 12 brands > Rs.500 crore *6 out of top 10 most trusted brands in India^
^(including Pepsodent)
Be an execution powerhouse
More & Better Stores
21
New Markets
Shakti/ Shaktiman
Rolled out Nationally in Urban GT; Rural roll out by 2011 ~ 150,000 perfect stores executed Drive higher throughput through perfect stores
2008
2009
2010
2008
2009
2010
Be an execution powerhouse
More & Better Stores
26
Indexed Overheads
(as a % of TO)
2009-10 2010-11
100
2008-09
93
88
2010-11
+
ROI Positive
-/TO Growth
-/-
Be an execution powerhouse
More & Better Stores
Employer of choice
Performance Culture
29
104
100
2007
2009
2010
# 2 on CRI
2010
65 62 59 55 53 51 51 50
2 3
CRI
45 39
Be an execution powerhouse
More & Better Stores
Employer of choice
Performance Culture
Improve health and wellbeing by increasing awareness of & access to hygiene & nutrition
2010-11
Hygiene awareness in 128 mln 85% of Portfolio certified
28% reduction
Better livelihoods
Be an execution powerhouse
More & Better Stores
Employer of choice
Performance Culture
13%
14%
2%
JQ'09
2%
SQ'09 DQ'09 MQ'10 JQ'10 SQ'10 DQ'10 MQ'11
523
Growth turnover* in Rs. crore
453
318
Business Goals
Winning with Brandsand Innovations Competitive Growth
Profitable Growth
Sustainable Growth
Thank You