Matthew Roche

Middletown, RI 02842 SUMMARY OF QUALIFICATIONS Strategic marketing professional with more than eleven years experience in online acquisition marketing - specifically natural search engine optimization (SEO), search engine marketing/pay per click (SEM/PPC), digital asset optimization (DAO) and social media optimization (SMO). Marketing experience ranges across various industries including high tech, healthcare, finance and consumer luxury brands. Strong relationship building and organizational skills. TECHNICAL SKILLS & TOOLS
Google Adwords Certified Individual PPC Platforms (Adwords, Sponsored Search, AdCenter) PPC Editors (Adwords Editor & AdCenter Desktop) Conversion Optimization (Google Website Optimizer) PPC Intelligence (Spyfu) SEO Analytics (Word Tracker & Web Position) Google Analytics Certified Individual Webmaster Tools (Google, Bing & Yahoo)

401-595-8038 mattroche@cox.net

PROFESSIONAL EXPERIENCE Emagine Communications, Taunton, MA 03/2006 10/2011 Search Marketing Manager Managed a team of in-house/contract SEO and PPC strategists Maintain an individual contributor role by driving the tactical strategies for twenty clients Manage PPC ad spend in excess of $1M+ annually Present Search User Insights, SEO/SEM 101 decks, Best Practices and Search POVs to Clevel executives and high level brand managers Continually enhance SEO and SEM processes and products including but not limited to marketing integration strategies, reporting, competitive insight analysis and linking strategies Created SEO best practices, which increased client visibility by an average of 45% Created PPC best practices, which increased client conversion rates by an average of 150% Created client communication standards, including but not limited to analysis and report templates, which decreased annual client attrition rate by 30% West Indies Management Company (WIMCO), Newport, RI 09/2000 03/2006 Internet Marketing Manager Responsibilities included online and offline advertising and marketing efforts focusing on lead generation, online revenue and web site content development. Directly responsible for writing bi-weekly e-mail newsletter and developing promotions to increase house email subscriber list. Improved organic search engine visibility by employing SEO best practices including website optimization, content development and link building strategies Continually maintained high performing PPC campaigns through campaign optimization, landing and form page testing for conversion optimization Increased online revenues over three years by 150% through high search engine visibility and well optimized search engine advertising.

OTHER EXPERIENCE

SEM SEO PRO, Newport, RI Owner Providing SEO and PPC services to the travel and marine industries

08/2006 - Present

Hearthstone House Hotel, Aspen CO 08/1997 - 07/1999 General Manager Opened and managed a seventeen-room boutique hotel under new absentee-ownership

Stars Restaurant, Republic of Singapore 08/1996 - 08/1997 Restaurant Manager Opening manager for successful San Francisco restaurant brand in the Republic of Singapore

Abetone Restaurant, Aspen, CO Restaurant Manager (winters) Managing daily operations for a 125-seat, 5-star restaurant.

1992 - 1995

The Clarke Cooke House, Newport, RI Restaurant Manager (summers) Managing daily operations for a 375-seat, 5-star restaurant.

1991 - 1995

The Flatley Company, Braintree, MA 1988 -1991 Marketing Manager Responsible for creating and implementing annual and seasonal promotions at three area (regional) shopping centers

Belsito & Tassinari, Plymouth, MA Real Estate Sales Agent Residential sales and commercial sales and rentals

1985 -1988

EDUCATION University of Massachusetts, Boston, MA BA Economics Roger Williams University, Bristol, RI 1983 - 1985 1978 - 1980