Stephen Calogera

EDUCATION
Rutgers University, New Brunswick, NJ B.A. Political Science Middlesex County College, Edison, NJ A.A.S. Marketing

732-620-5028 stephencalogera@gmail.com www.stephencalogera.com May 2009 January 2007

PROFESSIONAL EXPERIENCE
LemonLime Media Freelance Media Consultant May 2011 to Present Provide independent consulting services to small businesses on all aspects of various digital media outlets such as; social media, email marketing, advertising, and SEO. Design, construct, and write content for websites for clients that utilize SEO tactics. Write and post content for business Facebook pages. Provide copywriting and design services for print and digital marketing collateral. Aol - Patch Media Associate Account Executive July 2011 to January 2012 Prospected and qualified potential advertisers within designated business verticals in Northern Connecticut. o Medical, Legal, Education, Sports and Fitness, Home Repair Services Established and maintained relationships with local business owners as well as agency representatives. Regularly utilized various sales tactics to close new business, such as consultative selling, and solution-based selling. Solely responsible for all aspects of account management. Maintained strong product knowledge on Patchs portfolio of products. o Daily Deals, Banner Ads, Business Directory Listings, Video Ads, Websites with SEO services, and Newsletter Advertisements.

Advertising Associate November 2010 to July 2011 Performed various advertising sales support functions for over twenty Patch.com sites in northern New Jersey. Served as lead organizer for the New Jersey Sales Team Quarterly Conference and oversaw all aspects thereof, including agenda planning, coordinating facilities, audio/visual services, and foodservice for over 50 attendees each conference. Responsible for researching, recommending, and coordinating Patch participation in various community events. Regularly interfaced with Local Editors, Regional Editor, and Regional Publisher regarding sales and editorial goals, and to serve as the link between the editorial, sales, and marketing teams. Participated in sales blitzes with the Regional Publisher, Regional Advertising Director, and National Director of Advertising, setting up to 20 appointments per blitz for local Ad Managers.
Verizon Wireless Indirect Channel Assistant Store Manager February 2010 to November 2010 Interfaced with vendors concerning pricing, availability, damaged products, buy-backs, and special orders. Analyzed customer billing statements and present usage plans best suited to their needs. Recruited, hired, and trained sales associates in various product knowledge as well as store policy and Verizon Wireless corporate policy. Served as account manager to multiple small business accounts of up to thirty lines of service. Devised, implemented, and maintained an email follow-up marketing campaign and warm calling system to advise customers of available upgrades and latest devices and plans to suit their needs. Managed cashiering activities in areas of purchasing, returns, exchanges, and enforcement of store policies. Presented and sold mobile communications solutions to various customers after assessing their needs. Maximized profitability per sale by consistently presenting and selling appropriate accessories. egmCarTech.com Marketing Coordinator/Contributor June 2009 to May 2011 Performed research and wrote articles on relevant automotive industry news. Responsible for driving traffic to the site using various social media outlets. Interfaced with media relations contacts from various manufacturers to schedule vehicle reviews. Consulted with site owner weekly to analyze site analytics and readership goals. Liasied with Publishers Representatives from various ad networks regarding egmCarTechs accounts. Responsible for all social media aspects of the site, particularly Facebook and Twitter accounts.

Campaign To Reelect Council President G.Kevin Calogera Old Bridge, Nj Town Council Campaign Staffer May 2009 to November 2009 Identified individual constituents as crucial to candidates GOTV movement and compiled a database containing information on over 6,000 of those individuals. Candidate successfully reelected to another term. U.S. House Of Representatives Rep. Rush D. Holt, Jr (Nj12) Outreach Intern Maintained database of outreach contacts. Researched and maintained lists of criteria specific outreach contacts and invitees for events. Staffed outreach events such as press conferences and town hall meetings. Documented various legislative concerns of constituents. Assisted constituents in starting casework involving discrepancies with various federal agencies. Mianulli Contracting Marketing Coordinator Maintained database of past and present clients. Drafted proposals for job bids. Conductd post-job follow up to assess customer satisfaction. Regularly conducted cold calling campaigns and responded to incoming inquiries. Organized and managed direct mailing campaigns. Mandalay Caterers Banquet Manager Planned and executed events for up to 300 people. Presented and sold affair packages to potential clients. Managed administrative office and served as assistant to two owners. Managed kitchen and service staffs of up to 30 people.

January 2009 to May 2009

August 2005 to November 2008

January 2000 to June 2005

SKILLS SUMMARY
Client Relations Strategic Problem Solving Sales (B2B, B2C) Professional Networking Adobe Design Suite Copywriting Salesforce CRM Suite Prospecting Strong Writing Skills Web Analytics Microsoft Office Suite SEO/SEM Digital Media o Display Ads o Social Media o Email Marketing o Blogging HTML/CSS