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JOHN MOSCICKI
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ONSCREEN TECHNOLOGIES, Portland, Oregon 2005 2008 A publicly traded electronic media company with multiple patents for innovative display and signage technologies. CHIEF MARKETING OFFICER Recruited by the Chairman as the senior executive to direct development of product and marketing strategies and communications. Subsequently asked to assume additional responsibilities for directing product software and hardware engineering, and manufacturing in the US, Canada and China. Selected Achievements: Tasked with the turnaround of the companys market presence. Created strategic marketing plan, built, and led the team, launched new identity and new marketing campaigns in concert with new sales initiatives. Gained national attention through new image and messaging bringing contacts from numerous key market customers. Product Development & Go to Market Strategy: Faced with numerous prototypes that had not worked, assumed control of product planning, development, and manufacturing. Created go to market strategies and entered the marketplace after previous management had promoted nonexistent products for 3 years. COLUMBIA ULTIMATE BUSINESS SYSTEMS, Vancouver, Washington 1999 2004 A software and telephony development/marketing company serving accounts receivable and debt management markets in private and public sectors. PRESIDENT & CHIEF EXECUTIVE OFFICER Served as the senior managing executive responsible for P&L, budget, strategic and operational planning, international operations, and marketing. Selected Achievements: Restoration of Market Share: Company was losing market share. Commissioned by the Board of Directors to perform a turn around. Created a strategic vision and led the reorganization. Purged underperforming units, created international channels, aligned products, and personally closed the largest deal in company history. Within 2 years, grew US market share 50% ranking it #1 in the industry. Customer Retention: Customer unrest led to lost loyalty and revenue. Identified, and acquired a CRM system and re-oriented customer service mentality. Within 10 months, attained 60% revenue increase with an 88% margin, reduced service turn times 50%, and increased customer retention 20%. International Business Operations: Upon joining the company tasked with entering UK market. Established business operations including sales and UK-oriented product development processes. From start up stage, this subsidiary became #2 in the UK market within 3 years and expanded with sales in the EU and South Africa. Successfully negotiated a non-litigation solution to an unlicensed use of our products by a large publicly traded international company, improved relationship with the company, and increased sales and earnings from the company by $3 million in annual revenue. Consolidated underperforming business operations into facility in Atlanta, Georgia, reducing fixed operating costs by 12%, directed acquisition of new business units increasing customer base by 20%. Devised sales plan and reengineered sales process to a more targeted approach to market with specific product offering. Resulting in a reduction of cycle time from 9.5 months to 90-days, to producing a 3X increase in successful closes within first year. RIGHT M ANAGEMENT CONSULTANTS, San Francisco, California 1997 1999 A publicly traded consulting company with a consulting focus on strategic alignment of human capital, executive assessment and development, executive team coordination, and change leadership. SENIOR VICE PRESIDENT CONSULTING/BUSINESS DEVELOPMENT Served as the managing executive for all consulting operations in the Western US. Our focus was organizational change, strategic communications, and executive team development. The Western Region improved from worst to first by the end of the first year. Selected Achievements: Sales/Operations Turn Around: Division had consecutive years with flat sales, the worst performing nationally.
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Commissioned by Corporate Leadership team to restore profitability. Established and led a new go to the market strategy, developing sales and designing/acquiring new products. In first year, tripled sales. Restored market share and profitability by securing numerous high profile accounts with leading corporations. Upon leaving the division ranked #1 in revenue and #2 in profit. Directed the sales efforts for acquiring key accounts including NationsBank/Bank of America change management merger engagement beating out two of the Big 4, acquiring the change management engagement for the acquisition of American Stores by Albertsons, and acquiring the engagement for realigning the Caesars World operations for successful divestiture by Starwood Hotels.
OLIVER WIGHT COMPANIES INTERNATIONAL, Portland, Oregon 1995 1997 A widely-recognized manufacturing engineering and technology consulting firm operating with offices worldwide. Served as the managing executive overseeing P&L, budgeting, marketing, advertising, strategic planning, and operations. EXECUTIVE VICE PRESIDENT & CHIEF OPERATING OFFICER Served as the day-to-day leader of business operations responsible for P&L, budgets and forecasts, operations, marketing, and served as Board Secretary. Selected Achievements: Charged with revitalizing the company and increasing marketing effectiveness. Re-built the team, infrastructure and led strategic plan to restructure cost controls, marketing, and sales. Restructured and reorganized company to provide better controls and predictability to finances, reversing a $2.5 million loss and returning company to profitability of $3 million within one year. Directed the restructuring of the company to meet IRS operating requirements and passing external audit, eliminating potential $10 million tax exposure. Implemented new marketing campaigns, including first web-based strategy, publicity and sales presentations. New campaign generated 400% increase in sales leads, increased sales by 50% and achieved and exceeded all financial targets set by the board of directors. Restructured sales compensation and incentive program to accelerate sales cycles resulting in achieving sales targets in first year. AUTOMATIC DATA PROCESSING (ADP), San Francisco, California 1991 1995
Global leader in human resource, payroll, tax and benefits administration solutions . Company also provides integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, and heavy equipment dealers throughout the world. SENIOR VICE PRESIDENT M ARKETING & PRODUCT DEVELOPMENT Served as the leader of all product research, development, product management and marketing in ADP Claims Solutions Group, one of 4 operating divisions of ADP. This division focused on the insurance property & casualty marketplace in the US, Canada and UK. Selected Achievements: Poor performance with new products and outdated technology reduced our market ranking from #1 to #3. Conceived and directed the design of new products, improvement of technology, reorganization of engineering and marketing functions. Achieved 40% market share growth within the first 12 months, turning the fortune of the division and restoring it to #1 ranking. Developed and implemented marketing, advertising & PR program to launch innovative enterprise software product resulting in extensive press coverage (cover of Wall Street Journal) and rapid adoption as the markets new standard. Captured market-share leader position from third position with innovative new product (PenPro) that totally changed the business processes in a large financial services vertical market. PenPro has become standard in the industry, and has been licensed throughout the world. Directed product management & development function from a single update release per year model to releasing 3-5 new products and associated updates per year. Increased customer satisfaction by more than 50% with user-driven design and training for an enterprise software product.
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DATAVISION TECHNOLOGIES CORPORATION, San Francisco, California 1987 1991 A multimedia communications technology company using advanced, patented production and presentation strategies for marketing and product communications for the B2B and B2C markets. PRESIDENT & CHIEF EXECUTIVE OFFICER Founder and leader of this marketing communications and technology company. Created several patented computer and video technology solutions for B2C and B2B campaigns and projects for clients including American Express, Coca-Cola, Toyota, Porsche, Southwestern Bell, ADP and others. Selected Achievements: Developed business plan and technologies patent foundation that resulted in acquiring 4 US and international patents, and initial funding of $2 Million. Developed business plan for new multi-media format and processes for personalized communications product and services. Produced key new communications products/services for several major clients including American Express, General Motors, Toyota/Lexus, Coca-Cola, Pacific Bell, Levi-Strauss. Developed and led sales process for procuring all new business. From start-up secured over $2.5 million in first year. Led the design and development of a just-in-time media production system for print/video/audio materials and training allowing American Express Financial Services (now Ameriprise) to implement new fee-based financial planning strategy. EDUCATION PH.D. COMMUNICATIONS & TECHNOLOGY, 1983 COLUMBIA UNIVERSITY, New York, NY M.A. INTERACTIVE SYSTEMS / STATISTICS, 1977 FLORIDA STATE UNIVERSITY, Tallahassee, Florida B.A. COGNITIVE PSYCHOLOGY, 1973 FLORIDA STATE UNIVERSITY, Tallahassee, Florida PROFESSIONAL DEVELOPMENT, COMMUNITY ACTIVITIES & BOARDS Thunderbird Graduate School of International Management - Global Management Institute ADP Senior Executive Management Development Institute - Strategic Planning & Development & Financial Management Marylhurst University, Graduate School of Business - Executive Finance Metro Division of The Salvation Army, Portland, Oregon Board of Advisors & Chair of Strategic Planning The Pacific Rim Chamber of Commerce, Los Angeles/Shanghai/Beijing Associate Director Oregon Food Bank - Volunteer City Club of Portland Oregon