Dedication

We dedicate our project to our Parents, Family, and Teachers and to each group member. Because of our parents and Family and Our teacher makes us able to face different challenges and win those challenges. Last but not least group members, who support us a lot and contribute their full effort to make this project possible.

Acknowledgement
Thanks to ALLAH. The almighty, which enabled us to present this project within this stipulated time period. All respects are for the holy prophet HAZRAT MUHAMMAD (S.A.W) who enables us to recognize our creature. After that we would like to express our sincere gratitude and heartily thanks to our respected PROFESSOR IRFAN SIDDIQUE. Who encourage us for this interesting project. Through this he tries to polish our minds towards business world. We are also thankful to our parents, without their love and encouragement it was not possible for us to complete our project. And we also would like to thanks our seniors who helped us throughout this project.

Executive summary

A NEW BUINESS IS

Yogurt

INTRUDUCED WITH NEW 2 FLAVORS PACKAGING OF YOUGURTS

Ispaghol Yogurt Strawberry Flavor

Problems and solutions Strong competitors: Customer attraction Copy rights price problem

Product feasibility: Demand/concept statement As we know now days everyone want a new innovation in every product thats why we introduced a new product in the yogurt market because people want to change own taste in every day people do fad up passage of time with one product with one taste thats why we introduced a new taste.

Our Idea:
Our idea is manufactured and start the own business and introduced a new product in the market.

Target Market: Our target market is Lahore city and above 8 years old male and female and specially targeted to diet and taste con persons and income level is 15000. Why We Generate This Idea? Innovative In Yogurt:
We add Espagol In (yugurt).that helps to maintain cholesterol level.

Survey analysis:

Marketing mix: Product Milk requires: We will get milk for making yogurt from dairy forms place in near to (sghiapul) we get milk from dairy forms as per requirement and make to yogurt. Ingredients: Coffee yogurt milk Coffee beanz sugar yogurt Ispaghol yogurt Milk ispaghol yougurt

Process: Boiled milk at temperature of 180 degree during this we add flavoured powered and mixed it after that we mixed a little bit yogurt in milk.when the temperature of milk was 110 degree after that we placed the mixture between the temp of 180 and 110 degree for its final and freez the all pack and ready the yogurt.

Price
Comparison against Competitors Price:

As we are new company in market we have low prices as compared to many competitors in market. Many monopolistic companies are charging high prices which the lower and medium class cannot afford but compared to them we are charging relatively lower prices and we are concerned with not only price, we are offering long life products with quality. We set the price our new product after the survey of milk market .when we conduct the survey we find different values of different brand yogurts for example if I see our major and big competitor Milkpak and haleeb almost we see in the market milkpak and haleeb Has 60rs so we make the price 400gm RS 55 and 200gm 30 RS in both of the products. When customer see our product he must be attract to our product because he get new taste and new thing only RS in 55 with ispaghol flavor So, customer must be attract to our product. Place: We will make our head office in DHA where we manufacture the yogurt then we supply the our product to retailer through the distributer chanel.

Promotion We should adopt different ways to promote new products for example:

Advertisements:
We can promote our product through TV advertisement which is helpful to increase the customer satisfaction and awareness in the consumers about the product how it is healthy and quality.

Free sample testing:

We can provide free sample to door to door service, provide to market (market testing) and provide to retailer shops.

Contract with bus services:

We can advertise our new product through bus services we paint to all bus with new color full easily removable paints.

Placing stalls:
We can place the stalls in front of schools, college and universities and different places where many customers to attract.

BILLBOARD:
We can place bill boards in major and famous places.

NEWSPAPER:
We can also advertise through newspapers because in urban areas every one likes to read news paper in daily basis so its a beneficial for us.

Management Team

Organizational Structure

This is the organizational structure of the Fresh dairy flavored yogurt.

Danish Faraz
(CEO)

Ali Raza
(Production Manager)

Taimoor Iqbal
(Purchaser)

Haseeb Majid
(Financial Manager)

Zia-ul-Rehman
(Marketing &Sales Manager)

Labor

Quality Controller

Cashier

Sales persons

Organizational Structure

The organization has one CEO. One Marketing and Sales Manager. One Production Manager.

One purchaser who purchase different material for the production of flavored yogurt. One Financial Manager will require. 3 persons will require for the sales and marketing of the product. 5 persons will require as a labor who will work for the production and also packing of the product. 1 person will require controlling the quality of the purchase material as well as product quality at the time of production. One cashier will also require to responsible for the cash. One unloaded person for the unload of the product. One driver also requires. One guard also requires for the safety.

The total people require for the production and other activities are 20 persons. The management team of the organization is also the active partners and owner of the company. These five people are managing and sharing all the work and activities like managerial, administrative, and marketing function.

Management Team:
These five members are young enterpreneurs and they are introducing new product line in Fresh dairy Yogurt.

Management Experience:
Danish Faraz: Job Summary:
Danish Faraz will provide leadership to the management team of Fresh flavored yogurt. Develop a strategic plan to advance the companys mission and objectives and to promote revenue, profitability and growth as an organization. Oversee company operations to insure production efficiency, quality, service and cost effective management of resources.

Job Title: Industry: Reports to: Qualifications:

CEO Dairy Industry Board of directors

Danish Faraz did his MBA from University of Central Punjab. He is fresh entrepreneur student of University of Central Punjab.

Responsibilities and Duties:

Developing plans and strategies. The supervisor of all the departments related to this product. Build the culture in an organization. He is responsible for overseeing the activities of all the Chiefs and managers in the center. He is also responsible for the allocation of resources.

Haseeb Majid:
Job Summary: Responsible financial and fiscal management for all aspects of company operations. Provide leadership and coordination in the administrative, business planning, accounting and budgeting efforts of the company. Job Title: Industry: Report to: Financial Manager Dairy Industry CEO

Qualifications:
He is also doing his MBA from University of Central Punjab.

Responsibilities and duties:

He is responsible for forecasting cash and cash related activities. He is responsible for rising money. He is responsible for managing budgets.

Taimoor Iqbal:
Job Summary: Taimoor Iqbal is a Purchaser. His work is to buy material for the production of flavore yogurt. He is also responsible for train the employees according to their job description.To coordinate the management team and organize their efforts to obtain higher efficiency. Job Title: Industry: Report to: Purchaser Dairy CEO

Qualifications:
He is a student of MBA in University of Central Punjab. He is also a fresh entrepreneur who is entering in this business.

Responsibilities and duties:

His responsibility is to purchase different material for the production of flavored yogurt. He is responsible for the quality of the purchase material. He is also responsible for the training of the employees. He will report to CEO. His duty is to coordinate the management and organize their efforts to obtain higher efficiency.

Zia-ul-Rehman:
Job Summary: Plans, directs and coordinate the marketing of the organizations product and services by performing the following duties personally or through subordinate supervisors. Job Title: Report to: Industry: Marketing & Sales Manager CEO Dairy

Qualifications:
He is also doing his MBA from University of Central Punjab. And also a fresh entrance in the business field.

Responsibilities and duties:

He will be responsible for making marketing plan to attain their objectives. He will oversee the daily activities of marketing and sales staff. He will also report to CEO. He will initiate market research studies and analyze their findings.

Ali Raza:
Job Summary: Ali Raza will provide the good quality of the product. He also coordinates all the departments of the organization. He will also maintain this quality and check the work of the labour that will include manufacturing the product. Job Title: Report to: Industry: Production and Quality controller Head of product line Dairy industry

Qualifications:
He is doing his MBA from University of Central Punjab. And his experience in to make the things practically.

Responsibilities and duties:

He is responsible for to control the quality of the product. He must have knowledge about the needs of the customers. He is also responsible for the production. He will report to Head of department line.

Resources required/availability:
It is very important to know about that what resources are required to make the product. And also know about which resources are available now. These resources are must require to making the flavored yogurt. We must require the machinery for manufacturing the yogurt. We also require the land to make the plant of the yogurt manufacturing. We need machinery for provide heat to make the fermentation from milk. We need financial resources to make plant and buy raw material. e.g. milk Labour is requiring manufacturing and handling the machinery that is use in manufacturing. Distributors team also requires promoting the product. Company must have the supply chain structure to sell out the product. Different raw materials like fruits & milk must be available. Attractive and hygienic packaging must be available for sales promotion of yoghurt. Different calcium requires making healthy yogurt. Organic foods must be available to make the yogurt.

Management requirements: As management team in our Yogurt Plant, you will provide leadership, guidance and supervision to employees in the areas of production, sanitation, quality, and safety. This position will focus on all activities and process that affect the production of cheese products. The Production Supervisor directly supervises production employees to maximize productivity on assigned shifts and areas. These all resources must be requiring making or manufacturing the product.