Telecommunication As An Effective Means Of Mass Communication

From the very primitive time human being discerned the necessity of communication without which there is no possibilities of sharing or exchanging of signals, ideas, knowledge, emotions or thoughts in this world. The medium through which man accomplishes these activities is called communication channel. Communication channels require a sender, a receiver and a channel. It might occur in different forms like verbal, nonverbal, written and visual. Today, by the grace of scientific means electronic and digital forms of communication are also available. Each form of communication has its own value without superseding the others. It may be classified into different distinct categories on the basis of the various methods, processes, channels and styles used for them. But on the basis of size and number we may categorize communication as follows: 1. Intrapersonal Communication 2. Interpersonal communication 3. Group Communication 4. Mass Communication 1. Intrapersonal Communication Intrapersonal Communication is a process of communication that occurs within a person. According to Jules Lafarge's theory of De-doublement human psyche is consist of two selves: one is inner and the other is outer and the communication occurs in between these two selves. It generally happens during decision-making, listening, and determining self-concept. 2. Interpersonal communication It happens when information or ideas is exchanged between two or more people. This may be subdivided into dyadic communication, public speaking, and small-group communication. 3. Group Communication It occurs when information or ideas are exchanged among two or more groups called Group Communication. 4. Mass Communication It occurs when a small number of people send messages to a large anonymous and usually to a heterogeneous mass by using a specialized communication media. As the most effective means of mass communication which has come to us is telecommunication. Telecommunication includes: Telephone, Television, Telegraph and its latest invented medium called Internet. Now the most respected MNCs and corporate giants have involved themselves in this telecommunication business discerning its future prospective. Telues is among them facilitating telecommunication services all over Australia and abroad with a special stress on cheap business phone lines. Their services are dedicated to those who look for cheap business phone call packages. The company has gained a sky rocketing popularity in Australia

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