AUTHORS DELCARATION

I declare that the work in this dissertation was carried out in accordance with the Regulations of Glyndwr University. The work is original except where indicated by special reference in the text and no part of the dissertation has been submitted for any other degree. Any views expressed in the dissertation are those of the author and in no way represent those of Glyndwr University. This dissertation has not been presented to any other university for examination either in the United Kingdom or overseas. This dissertation is being submitted in partial fulfilment of the requirements for the degree of MBA. I hereby give consent for my dissertation, to be available for photocopying and for inter-library loan, and for the title and summary to be made available to outside organizations.

SIGNED: ............................ PRINTNAME: Shabir Ahmad Wani DATE: ............................. STUDENT NUMBER : S09002737.

Email: shabirwani88@gmail.com

Impact Of Organisational Culture On Employee Motivation: A case study on Jammu & Kashmir Bank Ltd.

By:
Shabir Ahmad Wani (S09002737)

A dissertation submitted to Glyndr University in accordance with the requirements of the degree of Master of Business Administration

January, 2011

Word count: 21527

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Abstract The aim of this study was to investigate the impact of organizational culture on employee motivation. The domains of organizational culture (organizational values, individual beliefs, working environment, and employee relationships) and the employee motivation were investigated by the researcher in this study. In order to find the culture-motivation link, mixed method approach for data collection has been used to collect data required to complete this study. The researcher, by the help of Pearsons and Spearmans Correlation methods has been able to find a positive correlation between the two. The results of this study were that organizational culture has its impact on employee motivation and indirectly on the organizational performance as well. The better the organizational culture higher will be the motivational level of employees.

Chapter 1: Introduction
(shabirwani88@gmail.com) 1.1introduction In this contemporary corporate world, every organisation aims to get the best possible performance from its employees. Human Resource Management is one of the important assets of an organisation as it deals with the people working over there (Griffin, 2007). By implementing suitable motivational policies and principles, HRM buys the commitment of employees. In order to achieve the organisational goals, employees of that very organisation need to be motivated properly to get the optimum results out of them. The topic of this research is Impact of Organisational Culture on Employee Motivation of Jammu and Kashmir bank ltd. (Brown, 1998) states that there is an essentially important link between organisational culture and motivational factors and thus both of them are responsible for the performance level of an organisation. Brown further described motivation as an important element to be present for better performance of an organisation. 1.2 Company Overview

J&K bank has been founded before the independence of India in 1938. The Bank is owned partly by government and partly by private sector. After the partition of India in 1947, the state of Jammu and Kashmir emerged as a disputed territory between India and Pakistan. Those circumstances hit the functioning of the bank as some of its major branches were in the regions that were occupied by Pakistan. The J&K bank along with the other organisations in the state suffered since the partition because of the political disturbance and the wars fought between India and Pakistan over the issue of Kashmir. According to Business India (vol: 642-647), the bank is currently in a developing stage with over 500 branches all over India, most of which are in Jammu & Kashmir. The bank employs over 7000 employees in whole. The Bank is also a member of National Stock Exchange (NSE) and Bombay Stock Exchange (BSE). Besides the basic function like lending and accepting the deposits of money from people, the Bank has also made its ties with MET Life India insurance and Bajaj Allianz insurance Co. Ltd. Because of its semi-government ownership, the bank helps its customers to accrue tax benefits by offering desired investing schemes. In its annual reports 2006-2007, the J&K bank reiterates its commitment to making the bank a model employer and ensuring that the bank provides a work place, work culture, and work environment that engages the intellectual and emotional commitment of all employees 4

(Kazmi, 2008). As per the survey conducted in 2007, employees were not generally happy with the work culture and the developmental climate; they were dissatisfied with the reward system. Most of the employees felt that creativity was discouraged and complained that senior managers adopted a secretive attitude. In addition, it was felt that the bank adopts a reactive culture, there was a lack of autonomy, inadequate training and career planning, and computerisation was introduced haphazardly. Whole of the survey resulted in the conclusion that the HR climate was not motivating (Kazmi, A 2008). 1.3 Background

According to Ricky (2007), culture is an important part of internal environment of an organisation. Organisational culture is the set of values, beliefs, behaviours, customs, and attitudes that helps the members of the organisation understand what it stands for, how it does things, and what it considers important. In 1997, Hofstede while researching on organisational culture stated that culture of organisations is the collective programming of mind that distinguishes the members of one organisation from another. According to Hofstede, organisational cultures are different from that of national culture. Unlike national cultures, people are conscious of organisational cultures and they learn this culture later in their life at workplace (cited from Hofstede, 2005). Schneider (2004) proposed that an organisations culture establishes the rules within which people act in addition to the ways and methods in which people communicate. Through an understanding of group culture, employees know exactly what is required of them in any given situation (Deal and Kennedy, 2000) and it also replaces the need to enforce rigid procedures or control mechanisms through rigorously explicit supervision because it functions as an internal control mechanism that coordinates employee efforts (Lee-Ross and Lashley, 2003). As culture is the way things are done within a group it sets priorities and expectations, enabling people to learn and understand what is important, subsequently identifying those actions that lead to punishment and those that lead to reward. Besides, Brown, 1998 stated that there is a link between culture and motivational factors which are essential for the organisations performance. As per Schein (2009), it is tempting to emphasize the significance of corporate cultures for performance, growth, and success. In the beginning of 1980s, books identifying the characteristics of excellent companies in USA (Peters and Waterman, 1982) and the secrets

behind the at the time successful Japanese companies (e.g. Ouchi 1981), highlighted organisational culture. According to Boddy 2002, many organisations have been seen emerging with great success while achieving the organisational goals, then after a few years, these organisations fail to demonstrate consistency in performance and hence fail to produce goods and services in the way they used to. Boddy blames organisational culture for such outcome. According to him, organisational culture has an important and direct influence on behaviour of the people of an organisation. He believes that organisation culture can either encourage an employee to give out his best for the sake of organisational goals or it can discourage or demoralize people and can be dangerous for the performance of the organisation. Geert Hofstede started researching on national culture in 1970s and later he researched on organisational culture (Hofstede, 2005). In his primary research, he found that national culture is revealed in several ways. He described these ways as symbols and these are; Heroes, Rituals, and Values. 1.4 Research question

Critically examine and analyse the impact of organisational culture on employee motivation. 1.5 Aims and objective

Is organisational culture strong enough to motivate or de-motivate employees? Analyze the impact of organisational culture on company performance.

1.6 Justification of the topic

Alvesson, M (2002), describes organisational culture as an issue in management practise, organisation theory, and in academic research as well. He has stated many reasons for this: the cultural dimensions are central in all aspects of organisational life. Even in those organisations where cultural issues receive little explicit attention, how people think, feel, value and act are guided by ideas, meaning and beliefs of a cultural nature. Whether managers think that culture is too soft or too complicated to bother about, or whether there is no unique corporate culture, does not reduce the significance of culture. Senior organisational members are always, in one way or another managing culture. Culture is as significant and complex as it is difficult to understand and use it in a thoughtful way. Even in this contemporary business world, there is often a lack of deeper understanding of how 6

people and organisations function in terms of culture so as to achieve the organisational goals. Davenport and Prusak (2000) suggest that culture is highly significant for how companies and other organisations function: from strategic change to everyday leadership and how managers and employees relate to and interact with customers as well as to how knowledge is created, shared, maintained, and utilized. 1.7 Research limitations According to Gray et al (2007), research by its nature is limited to a range of either individual or group behaviour. Secondly, a research is not capable of generating a broad range of data about the characteristics of large populations. Patton (2000) argues that no research is perfect, there are always limitations. Moreover, this research has many limitations: Researcher had limited time to conduct this research due to time constraint. Sample size is not too large which makes research limited to few thoughts. Research was conducted on particular branches which restricts researcher to cover a broader area. 1.8 Dissertation structure This research will be based on six chapters. In chapter one, author has presented the background and introduction, research question, aims and objectives and the justification of the topic. Chapter two is literature review, which identifies and discusses some relevant literature that is already available on the subject matter. This chapter is to establish a solid background of information required to complete the research area. Third chapter is research methodology which describes how the research was conducted on the basis of questionnaires and interviews etc. There will be a detailed explanation of the usage of these methods. Chapter four will be based on summary of the results obtained from the research methodology. By analysing data, it will be possible to present the findings of the research. In chapter five, author will draw a suitable conclusion from the findings and relate them to the primary objectives in order to determine whether the research has met its objectives. Chapter six will be based on the number of suitable and realistic recommendations given to the organisation, on methods to improve the organisational culture to achieve a totally motivated team of employees.

Chapter 2: Literature Review

2.1 introduction This part of the research is very essential and is regarded as the back bone for this dissertation. This will help in the establishment of solid background that is essential to investigate the impact of organisational culture on employee motivation. Different school of thoughts would be reviewed to understand the core concept about the topic. Relevant theories and models will be discussed and analysed in order to provide an insight to what is already known on the subject matter. 2.2 Organisational culture A glance at just a few works that use the term organisational culture reveal enormous variation in the definitions of this term and even more in the use of the term culture. Culture has no fixed or broadly agreed meaning even in anthropology (Junge, 2008), but variations in its use is especially noticeable in the literature on organisational culture. The broad variations of scientific disciplines and research orientations involved in organisational culture studies makes the field very heterogeneous. The concept of culture seems to lend itself to very different uses as collectively shared forms for example, ideas and cognition, symbols and meanings, values and ideologies, rules and norms, emotions and expressiveness, as the collective unconscious, as behaviour patterns, structures and practices etc. (Alvesson 2002). Moving on to the other definition, talking about organisational culture seems to mean talking about the importance of people of symbolismof rituals, myths, stories, and legends, and about interpretations of events, ideas, and experiences that are influenced and shaped by the groups within which they live. Organisational culture has an important role in the understanding of organisational behaviour (Alvesson, 2002; p3). However, Robbins (2006) described culture as a descriptive term, in that it is concerned with how employees perceive the characteristics of an organisations culture, not with whether or not they like them. Research on organisation seeks to measure how employees see their organisation. He further backed the definition of Alvesson (2002) and explained that organisational culture refers to a system of shared meaning held by members of an organisation, distinguishing the organisation from other organisations. This system of shared meanings is, upon closer examination, a set of key characteristics that the organisation values. According to Kumar (2001) and Robbins (2006), research suggested seven characteristics that, in aggregate, capture the essence of organisational culture. These are as follows:-

2.3 Characteristics of organisational Culture

Innovation and risk taking: the degree to which employees in an organisation are encouraged to be innovative and risk taking. Attention to detail: the degree to which employees are expected to exhibit precision, analysis, and attention to detail or task. Outcome orientation: the degree to which management focuses on results or outcomes rather than on the techniques and processes used to achieve these outcomes.

People orientation: the degree to which management decisions take into consideration the effect of outcomes on people within the organisation.

Team orientation: the degree to which work activities are organised around teams rather than individuals. Aggressiveness: the degree to which the people are aggressive and competitive regarding their work rather than easy going. Stability: the degree to which organisational activities emphasise maintaining the status quo in contrast to growth.

2.4 Organisational culture guiding employee behaviours Culture serves as a sense-making and control mechanism that guides and shapes the attitudes and behaviours of employees (Kumar, N 2001). Culture by definition is elusive, implicit, and taken for granted. But every organisation develops a core set of understandings, assumptions, and implicit rules that govern day-today behaviour at work place. Until new comers learn the rules, they are not accepted as full-fledged members of the organisation. Transgressions of the rules on the part of high level executives or front line employees result in universal disapproval and powerful penalties (Jex, S 2002). The role of organisational culture in influencing employee behaviour appears to be increasingly important since last two decades. As organisations have widened spans of control, flattened structures, introduced teams, reduced formalisation, and empowered employees, the shared meaning provided by a strong culture ensures that everyone is pointed in the same direction (Borowsky 1994). Organisational culture is responsible for creating the high level of commitment and performance as per suggested by the results of the global research (Martin 2000). Organisational culture is directly proportional to the performance of the organisation. 9

Organisational culture is a significant tool for the managers to create a desired enthusiasm among the employees for the betterment of the organisational outcome. In this case, Brown (1998) suggests that managers and employees do not behave in a value free vacuum. They are governed, directed, and tempered by the organisations culture. This research will go through approaches of different dimensions of culture like gender, religion, and ethnicity in order to investigate the impact of organisations culture on employee motivation, resulting in the better performance of the organisation. There is no universal culture that could be adopted by the organisations. So, every organisation comes up with its own unique culture consisting of gender, religion, ethnicity, leadership style, communication methods and etc Wilson et al (2005). Gender is one of the significant factors having its impact on employee behaviour. There have been many cases found where men are being provided higher and better positions than women. According to Wilson et al (2005), although there are organisations who claim to be providing equal rights for both genders, but they fail to put that in practise. According to Schoenberger (1997), if the women are not given proper recognition and suitable promotion, it can cause lack of job satisfaction and resentment towards their job resulting in a big loss to an organisation. In order to get the best out of them, organisations need to reward women in the same way as they reward men. We live in a multi-cultural society and ethnical differences are too much apparent and should be accepted by the people of different ethnical backgrounds. However, Martin (2000) gave stress on ethnicity by mentioning it as a big issue for the organisations. Good communication is regarded as one of the significant factors to be present in an organisation so as to achieve the desired goals in an effective manner. Moorhead and Griffin (1995), however, stated that managers, nowadays, often fail to deliver the message to employees in a clear and precise manner. Poor communication will result in a disturbed and poor organisational behaviour and employees present there would be left in a confused environment where goals, tasks, and objectives are unclear. Hienigan (2002) stated that poor communication results in an unstable working environment and can become a cause for employee de-motivation. One of the important dimensions of culture is leadership. According to Schein (1992), there is no best style of leadership. What may work effectively in one company, may not work in other. Leadership is the heart and soul of an organisational culture. The type of leadership style management wishes to use will effect an organisation either positively or negatively. According to McNeil (2007), an effective leadership should take into consideration the all the 10

factors leading to the positive influence on employee behaviour. These include the factors leading to the motivation by providing training, offering incentives, providing promotion and recognition to the employees. These kinds of approaches would obviously make employees work harder for the success of the organisation. Dominant culture expresses the core values that are shared by the majority of the organisations members. According to Jain (2005), strong cultures have a great impact on employee behaviour and are more directly related to the reduced turnover. It is because of the strength of the culture that the core values of organisation are intensely held and widely shared. The more the members accepting the core values, the more they turn committed to those values.

2.5 Aspects of culture Definitions of culture abound in the literature and the elements of culture have been widely analysed and discussed. This research takes its starting from a definition of Hofstede. However, there is a general agreement that culture is reflected in the way things are done by a group and most researchers concur on the six aspects of culture identified by Cameron and Quinn (2005), these are as under: Cultures are the property of groups and not individuals. Cultures engage the emotions as well as the intellect. Cultures are based on shared experiences and thus on the histories of groups of people. Cultural development takes time. Cultures are infused with symbols and symbolism. Cultures continually change circumstances force people to change. Cultures are inherently fuzzy in that they incorporate contradictions, paradoxes, ambiguities, and confusion.

2.6 Cultural variability theory This is the most widely cited set of cultural dimensions. This model came from studies of IBM and was first published in 1980 (Black, 2003). Geert Hofstede (1980, 1984, 1991, 2001, and 2003) examined work attitudes across 40 cultures. His work revealed that four dimensions of cultural values were held by more than 100,000 corporate managers and employees. Power distance, uncertainty avoidance, masculinity-femininity, and

individualism-collectivism are the said four cultural dimensions observed by Hofstede from his studies and these four dimensions comprise cultural variability theory. 11

2.6.1 Power distance According to Schein (1992), the allocation of influence, power, and authority is the major issue in any group or team. He further described in 2010 that all groups and cultures have the issue of how to manage aggression and that is why broad surveys of cultures such as Hofsteds identified the dimension of power distance. Black (2003) described power distance as a dimension showing the extent to which the less powerful members of society accept that power is unequally shared. According to Hofstede (2001), power distance depends heavily on management style, willingness of subordinates to disagree with superiors, and the educational level and status accruing to particular roles. Child and Keiser (2000), in their study about organizational culture found power distance as a significant factor affecting organizational culture. Hofstede (2001) explained further that communication is affected due to large power distance, in that it is formalized, challenged, and always appropriate with the proper protocol. On the contrary, communication gets informal and with less prescribed behaviour with small power distance (Schoenberger, 1997). 2.6.2 Uncertainty avoidance According to West and Turner (2008), it can be tricky to understand uncertainty avoidance. They described that this concept refers to how tolerant or intolerant a person is of uncertainty. They further explained that the cultures that resist change and have high levels of anxiety associated with change are said to have high level of uncertainty avoidance. However, Black (2003) explained this concept as a tool to measure the extent to which people feel threatened by the uncertain or unknown happenings. Cultures with high degree of uncertainty avoidance desire predictability and need special laws to guide behavior and personal conduct. West and turner (2008) mentioned that cultures of USA, Denmark, Britain, and Switzerland have got low degree of uncertainty avoidance. They take risks comfortably and are less aggressive and less emotional. On the other hand, Greece, Chile, Portugal, Japan, and India tolerate only little uncertainty. Risky decisions are discouraged in these cultures as they increase uncertainty. 2.6.3 Masculinity-Femininity Hofstede (2001) identifies the dimensions of masculinity and femininity as the extent to which cultures represent masculine and feminine traits in their society. West and Turner (2008) suggest that this concept should not be treated like masculine as male and feminine as female, although these terms still reinforce stereotypical notions of how men and women should behave. According to Wilson (2004), masculine culture focuses on achievement, competitiveness, strength, and material success. He described the importance of money in 12

masculine cultures. On the other hand, feminine cultures emphasize on sexual equality, nurturance, quality of life, supportiveness, and affection. Compassion for the less fortune also characterizes feminine culture (West and Turner, 2008).

2.6.4 Individualism-collectivism When a culture values individualism, it prefers competition over cooperation, the individual over the group and private over the public West and Turner, 2008). Buchanan and Huczynski in their study in (2004) observed that individualism and collectivism were the most important cultural value that affected the behavior of employees to either respond positively or negatively to the team work. Individualism refers to the culture where people take care of themselves and their immediate families while in case of collectivism; a tight social framework is formed in which people distinguish between in-groups and out-groups (Deal and Kennedy, 1990, West and Turner, 2008). However, Black (2003) describes this concept as a difference between societies where a few ties beyond those of the nuclear family and those where people are in favour of cohesiveness and collective team work. 2.7 Motivation Since 1960, researchers have started showing great interest in motivation. Along with the research in the areas like HRM and organisational behaviour, employee motivation has become a fascinating topic (Gunkel, 2006). The researchers have been placing focus on the process of employee motivation as well as on the factors like rewards, work culture/environment responsible for their motivation. It is not possible for an organisation to achieve desired results without a motivated staff. Staff motivation is critical in order to get the optimum outcome from the employees for the sake of organisational goals. Incentives (intrinsic/extrinsic), rewards, leadership style and more importantly the organisational culture need to be paid strong attention in order to create an environment where the employees are committed to give their best for the sake of organisational goals (Armstrong, 2005). Ambrose and Kulik, (1999) suggested motivation as the force (both internal and external) that initiate work related behaviour. According to Khan (1997), in this contemporary corporate world, organisations have been experiencing a speedy change regarding their outcomes and performance. Companies must ensure the motivation of their employees so as to make them committed for best outcomes, in order to compete in the global competition. Flick et al. (1998) backed this view and suggested that human factors are equally responsible as others for the excellence of an organisation. He

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stated that it is in the essence of the companies to understand the behaviour of their staff and provide the motivating factors in order to achieve success. In this regard, Riskin, (2002) came with the strong empirical support to state that effective people management and behaviour is a strong factor for an organisation to operate profitably. There is a psychological and behavioural uniqueness present in humans and that is why people tend to choose and get engaged in desired pattern of behaviours. In this regard, Mitchell (1982) has suggested four characteristics of motivation that help in the understanding of the employee motivation; Every person consists of uniqueness and different attributes; hence the major theories of motivation are based on the theme to demonstrate that uniqueness. Motivation is of versatile nature or multifaceted. Willingness of an individual to get started or activated and the force that engages him in the given behaviour are the two important factors for this multifaceted nature of motivation. To predict human behaviour is the basic purpose of motivational theories. Motivation is directly concerned with the acts and the forces (internal and external) that have its influence on an individuals choice of action. Motivation is neither behaviour nor a performance itself. Motivation, in an organisation doesnt come itself; rather it is an intentional effort. It is assumed to be under the control of the people who are influenced by it. It is now clearly understandable that in order to determine the performance of the operations of an organisation, it is essential to determine how motivated their employees are. But on the other hand, Mullins (1999) came with a different concept. According to him an employee gets motivated because of certain forces that drive him to perform a task so as to fulfil his needs and expectations. An organisations culture and philosophy of employee development determine whether the organisation treats its employees as assets or merely as resources to meet immediate business needs (London and Mone, 1987).

2.8 Motivational theories Motivation is the desire within a person causing him/her to act. People usually work to achieve any desired goal. Thus motivation is a goal-directed drive, and it seldom occurs in void. The words need, want, desire, and drive are all similar to motive, from which the word motivation is derived. There have been various approaches to understand motivation

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because different theorists have developed their own views and models in order to understand motivation (Mathis and Jackson, 2007). Maslow (in his book motivation and personality, 1954) suggested that man has a hierarchy of five needs beginning with the basic need of physiological well being and goes up to realization of ones potential (see fig. 2.1) (Rosdahl and Kowalski, 2007). The nature hierarchy of needs given forward by Maslow lay down a systematic approach that a manager can apply to motivate his subordinates (Kondalkar, 2009). According to Smoke (2005), Maslows hierarchy theory suggest that human beings are motivated by unsatisfied needs and that certain lower level needs need to be satisfied before higher needs can be satisfied. He further mentioned that physiological, safety, love and esteem are the four general types of needs that must be satisfied before a person can act unselfishly. Maslows Hierarchy theory has been described in detail in appendix 3. However this theory has been criticized by some authors for lying down needs in particular order (Kondalkar, 2009). This is because in reality, it may not be so.

Fig.2.1: showing Maslows Hierarchy theory (Landy and conty, 2009; p369)

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In contrast to Maslow, Fredrick Herzberg theorized that motivation in the work place is influenced by nonexclusive factors of job satisfaction. Herzberg surveyed workers to determine what they appreciated about their jobs as well as what frustrated them about their employment. His findings resulted in his two-factor theory (Davies and Hertig, 2007). According to Herzbergs suggestions, there are certain forces that collectively can provide motivation for employees. Herzberg called these motivating factors as motivators. Conversely when other factors are absent, employees become frustrated and unsatisfied. Herzberg refers to these factors as hygiene factors (Lingard and Rowlinson, 2005). These motivators and hygiene factors are shown in Fig 2.2 below;

Fig.2.2: showing Herzbergs two-factor theory (Davies, 2007; p81)

According to Mukherjee (2009), two-factor theory argues that managers must reduce job dissatisfaction by providing employees with hygiene factors. These factors tend to relate to the environment in which one works and the context of that work. By providing safe working 16

conditions, reasonable wages/salary, and benefits, employers meet the hygiene needs of their employees. However, in order to engage and motivate employees in true senses requires that motivators must be implemented to encourage employee loyalty and growth. Motivators include factors related to employee self-esteem and actualization. Commonly known motivators are responsibility, advancement, and recognition etc (Henry et al, 2000). Most of the authors have stated the similarities between Herzbergs two-factor theory and Maslows Hierarchy theory. In effect, Herzbergs theory may be readily combined with the ideas presented by Maslow. Where Maslow would argue that fundamental needs must be met in the first place, Herzberg would see hygiene factors that require satisfaction (Beel, 2007). This concept is backed by Kondalkar (2009) by suggesting that certain similarities have been found between the two theories. In his study, he found that maintenance factors propagated by Herzberg are identical to the lower level needs of Maslow. The higher level needs in the hierarchy of needs of Maslow are identical to motivation factors suggested by Herzberg. In order to discuss the importance of other factors related to the motivation it is important to discuss Vrooms Expectancy theory. According to Brooks (2007), Vroom (1964) developed expectancy theory from the original work of Tolman and Honzik (1930). Vroom argues that the motivation to behave in a particular way is determined by an individuals expectation that behaviour will lead to a particular outcome, multiplied by the preference or valence that person has for that outcome. Brooks (2007) further explained that humans act according to their conscious expectations that a particular behaviour will lead to specific desirable goals. The theory, with all its consequent refinements, provides a popular explanatory framework for a range of employee behaviours including, levels of motivation, performance, employee turnover, and absenteeism, in addition to leadership effectiveness and career choice. For example, if by working diligently and for long hours an employee expects to receive promotion at some future date and he does value promotion highly (the worker is said to have valence) then, rationally, we might expect that employee to show that behaviour. Vroom argues that human behaviour is directed by subjective probability, that is, the individuals expectation that his or her behaviour will lead to a particular outcome. The expectancy theory equation is as below; Motivation (M) = Expectation (E) * Valence (V) It is assumed that the level of motivation in individual displays results from his or her conscious decision-making process. The theory also considers the value that each individual places on the estimated outcome. The basic theory recognizes the individual differences: that we are all unlikely to value the same outcomes equally. The theory also attempts to 17

measure, via a simple calculation, the strength of motivation by multiplying the individuals estimated probability (E*V as above) of an expected outcome by the value or valence that individual places on that outcome. According to the theories discussed above, it is obvious that an individuals behaviour is determined by what motivates him or her. After analyzing the motivational theories, it can be summed up that the performance of employees is subjected to their motivational level. The managers must, therefore encourage their staff to direct their efforts (driving forces) positively towards the attainment of the desired goals. According to Naylor (2004), managers need to provide both intrinsic and extrinsic benefits so as to create a motivated group of staff. Extrinsic rewards consist of job security, increase in pay, promotion, benefits, responsibilities and so on. Although a manager frequently provides extrinsic rewards, colleagues can offer them through their appreciation. On the other hand, intrinsic rewards are related to the psychological behaviour such as opportunity to use ones ability, a sense of challenge and achievement, being appreciated. Psychological rewards refer to those that can usually be determined by the actions and behaviour of individual managers. However, Bennett (1981) (cited from Ager, 2001), suggested a broad three-fold classification for the motivation to work. Primarily, he refers to economic rewards like, pay, fringe benefits, pension rights, material goods and security. Bennett called them as instrumental orientation to work and is concerned with other things. Secondly, he suggested intrinsic satisfaction which is derived from the nature of the work itself. He regarded them as concerned with one self and is known as personal orientation to work. Finally he took into consideration the social relationships such as friendship, group working, and the desire for affiliation and dependency. He called this type of orientation to work as relational and is concerned with other people. Within the same context, Cartwright (1999) suggests that the will or motivation to work is mostly influenced by the concept of psychological contract which involves a series of expectations between the employees and the organisation. Although these expectations cannot be defined formally and both the parties may not be aware of the contract, but they still have an impact on the relationships between an individual and the organisation. Beardewell (2004) states, it is essentially obvious that if the expectations are not met, it will have a natural impact on the motivation level in specific and on the performance level as a whole. He further suggests that in order to attain organisational goals successfully, managers, essentially need to find out what motivates employees at each level and at which level employee is operating, and emphasized to develop a strategy accordingly.

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However, Rollinson (2005) projected it other way and suggested that people are motivated by the things that make them feel good at work, but there is a need to avoid the things that make them feel bad. According to him, it is the condition at the work that is responsible for the motivation or de-motivation of the staff working. Thus organisations and managers must adapt new ways and vary their behaviour accordingly as per the situations and the different needs and the motivations of the employees. 2.9 Factors of motivation All the motivational theories and models put forward by various scholars, help to understand the importance of motivation in determining employee behavior as well as the richness of potential applications that motivational theories have for Human resource development (Werner and DeSimone, 2008). 2.9.1 Rewards and incentives According to Cooper (2004), rewards and incentives are essentially to be given to employees in order to have a better motivated staff and high performance level, in that there is fair evidence that employee commitment is affected by rewards. Rewards and incentives are also included in the motivators list of two-factor theory given by Herzberg in 1968. Providing rewards does not only help in increasing the motivational level of employees but it influences the overall behavior of the employees working within an organization (Thompson, 1996). It is the role of management to create initiatives that will add to the motivational level of employees in order to achieve the organizational goals smoothly. In this regard, Bogardus (2009) suggests that organization needs to review the total rewards strategy for selecting the type of rewards to be offered, in that it is used to determine how the resources available for reward programs can be used to best advantage in attracting, motivating, and retaining employees. Organizational culture is rooted in the values and beliefs advocated by an organizations leadership and the way in which members of the organization behave (Bogardus, 2009). He further adds that total reward philosophy reflects these values and beliefs to reinforce the culture. In addition, Vrooms expectancy model (1964) emphasizes on the need of the rewards (extrinsic outcomes/rewards) that must be present so as to make an employee motivated to put forth his/her best efforts for the sake of organization. 2.9.2 Recognition At the heart of new management approaches, employee recognition is regarded as an effective mean to inspire employees and managers of an organization (Marciano, 2010). Employee recognition means to provide recognition to an employee for his performance or

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job well done. It is a non monitory incentive and takes many forms ranging from casual words of encouragement or praise to an employee by his/her boss to presentations before large audiences of peers and senior management within the organization (Greenberg and Edwards, 2009). Recognition is one of most important job factors that Herzberg found most frequently associated with satisfaction (Pride et al, 2009). As stated by Allen and Peter (2007; p125), A recognition culture has to start at the top. The guy at the top has to believe in it, has to bring the managers together to create a recognition culture. The key is the manager of each department, who has to do things that make employees feel important. It is a basic human need. Most managers do not recognize it. These thoughts received further support by Holbeche (2005) arguing that apart from the financial tokens of appreciation, it is recognition that has the potential to have a dramatic impact on employee motivation and commitment. She further emphasized on its essence by explaining that it is an area where employees can be most creative and focus of the management should be to direct the reward system of the organization where they can be most effective.

2.9.3 Training and development According to Manning (2002), Broadly, training is the planned process by which staff is equipped to carry out their existing tasks, and development is the means by which they are prepared for future roles, for increase or wider responsibilities and to utilize employees potential within the organization. He further explains that training and development are means towards ends, not ends in themselves. Training and development plans must stem from the needs of the business and be measured by the improved business performance which they achieve. Pride et al (2009; p264) states that, training and development are extremely important because both are aimed at improving employees skills and abilities. Training has been defined as an activity that changes the behavior of the people (Khan, 1998; p30). He further emphasized that training is not important only to increase productivity but to inspire and motivate staff by letting them know how important their jobs are and provide them adequate information required to perform their job. Companies need to acknowledge the importance of training and development programs to facilitate employee motivation (laird et al, 2003). They further suggested that motivation is a fundamental component of performance. Supervisors and managers are responsible for achieving the goals of the organization through leading the performance or efforts of their employees which is possible if the employees are motivated. He further adds that performance=ability*motivation where as ability=training*resources.

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2.10 Organisational Culture and Motivation Motivation is the key component of organisational culture. Organisational culture plays a significant role in an organisation regarding how people feel about their work, levels of motivation, commitment, and in turn job satisfaction. A strong culture brings out the positive energy of people to perform with loyalty and at deeper level while having emotional bonds of attachment with the organisation (Owens, 2004). The way in which the managers behave with their employees, shows the strength of culture within that organisation that is enacted both consciously and subconsciously. These views are further backed by Sempane et al. 2002 by explaining that people are the key factors for the competitiveness and organisations can demonstrate highly complex social structure because of their cultural strength. There is a clear mutual interdependence between organisation and its employees, where both the parties have an impact on each others potential so as to achieve success. Such a relation gives birth to the relation of employee motivation and job satisfaction (Schneider and Synder, 1975). There are evidences from the researches that motivation and job satisfaction cannot be treated in isolation. Organisational culture should be prompted to ensure employee motivation in order to achieve organisational goals (Sempane et al. 2002). So the starting point according to him is organisational culture. Organisational culture is also regarded as central theme in organisational psychology and its impact is considered as a legitimate factor responsible for the achievement of organisational goals (Bagraim, 2001). From organisational point of view, organisational culture is manifested in employee behaviour with an existence at both cognitive as well as emotional level. There has to be an explicit flow of individual objectives within the strategies of an organisation so as to motivate their employees in the best way (Schein, 1984). To ensure the motivation of the staff is considered as the key role of the management these days. Motivated staffs take pride whilst doing their job and thus feel responsible for the organisational success. But it has been an issue for some managers regarding how to motivate their employees, Management News (1990). Because of the uniqueness in the behaviour and needs of the human being, discussed above in the motivational characteristics, it has been almost impossible for the management to identify a unique solution for the motivation of the employees. Organisational behaviour is being influenced by different motives and the collection of the different aspects of organisations culture determines the employee behaviour. and developmental steps taken by the management and a growing relation between the peers According to Hofstede (2001), recognition of the work done by the employees will make them work harder in future. There would be the improvement in the performance of the people because of promotions and subordinates will

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be a strong factor for the motivation of the work force. Hofstede emphasised that such elements come into being because of the strong organisational culture. According to Schein (1992), organisational culture has got an amazing characteristic that the employees never know how much they are influenced through it. Atmosphere of the work site should be such that the employees feel themselves as part of the team and work harder so as to achieve the organisational goals. In return of this commitment by the employees, company must feel it obligatory to reward their employees (both intrinsically and extrinsically) e.g. home loans, holiday packages, transport facilities, promotions and hike in salary. These elements will make employees become more loyal towards their employers. Regarding the type of culture to be present in an organisation, some best known classification schemes are being suggested by Harrison (1972). These include; Power culture, Role culture, Task culture, and People culture. Handy (1982), however, reworked Harrisons work and advocated that this classification has got extreme influence and they play an important role in order to understand how these organisations work. As per his suggestions, all the organisations have got at least one of these cultures within their working operations as its impact on organisational behaviour as well as employee motivation. These types of cultures are as below:-

2.11 Power Culture This is the type of organisational culture that depends heavily on trust, communication, empathy and the central power source with rays of influence from the central figure throughout the organisation. Strong central leadership style is found in such type of organisations where people always try to achieve better positions by improving their performances (Brown, 1998). Mullins (2008) backs these thoughts and stated that there is a clear centralisation of powers in such organisations and decision-making is governed by a certain key individuals. This type of culture is also depicted as spiders web and in this type of organisational culture, as name suggests, power is vested in the hands of a few individuals with a little bureaucracy. Often small entrepreneurial or family companies witness power culture. In such organisations, central powers figure manipulates all the activities of the organisation. Employees in such an organisation have to be in a well relation with the central power holder. It is a political organisation with decisions taken largely on the influential balances. Although this type of culture provides an environment with less motivational factors, employees are keen to work even harder to gain incentives and promotions available in such organisations. Organisations having affiliation and high positions as motivational factors are seen doing well (Torrinton et al 2005). 22

2.12 Role Culture Often stereotyped as a bureaucracy, in this type of culture, role of an individual is given more preference than an individual himself. Individual behaviours are ruled by logic and reason, and procedures and impersonal systems. This type of culture is mostly seen in finance, production, and purchasing companies, like banks and insurance companies. In such kind of culture, career is linked with logic and length of service and is apparently opposite to the levels of performance. Certain group of people love to work in such an organisational culture. These are the people who are looking for stability, clarity of job role and demarcation of responsibility (Mullins, 2008). Organisational tasks are done with in different departments with corresponding role heads to which employees are supposed to report. Communication gap between the staff of these departments is an apparent drawback of such culture. A research carried by select knowledge suggests that the increasing pace in the organisations has shaken up traditional role cultures. In order to create environment for adapting the change, they need to provide flexibility in jobs and abandon job descriptions. 2.13 Person Culture Unlike other types of cultures, central focus is placed on the individual. According to Mullins (2008), when group of people share same interests to team up and work together for the organisations sake, they share office space, equipments, and clerical assistance and the result of such an environment is called person culture. A group of barristers, architects, doctors, and consultants are the examples of such culture. This type of culture is least common among the four. According to Martin (2002), people in such an organisation work with full consciousness and are motivated to work together and be part of such organisation. Marks and Spencer appreciates good relations along with an effective management. Focus on the people and good human relations has added in the performance of the company. The organisation believes employees commitment behind such policies (Brian heads, 2008). Therefore, Sieff (1991) states that moral attitude is involved in good human relations. Employees should be taken care of regardless of their job positions which in turn will make employees more committed and work harder for the sake of organisational goals. The only threat to this kind of organisation is growth. Organising systems in such organisations become more significant because of the substantial growth in the size.

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2.14 Task Culture This is a job or project oriented culture as it is concerned mainly with the completion of the task or project. Unlike power culture, power doesnt come from single source and is often associated with flexible project-based/ matrix structure. This type of culture is mostly seen in high technology and engineering companies. The main aim of this culture is to get the best individuals together for the completion of the task or project. Individual differences are sacrificed for the commitment of team work. People are adaptable and flexible in accordance with their expertise. Task culture generates a sense of unity and thus the people are more positive and committed towards their task for achieving the organisational goal. Hofstede (2001), suggests that task culture is more successful where there is more competition in market, short product life span, and the necessity of constant innovation. Purcell et al (2003) adapted from Armstrong (2003) has given emphasize on the fact that the intangible assets like culture, skill and competence, motivation, and social interaction between people, teams and business units are all likely to be the key factors of success for the organisations which combine people and process together to achieve organisations goals. Trompenaars (1993) has also written as an attempt to show a link between organisational behaviour and cultural variance. However, according to him there are aspects present in the organisations that affect the employees behaviour. Since the relation between organisational culture and motivation has been discussed, there will be a discussion on the link between the organisational culture and performance of the organisation. 2.15 Impact of Organisational Culture on Corporate Performance According to Ogbonna and Harris (2000) there has been a plenty of literature defining the link between culture and performance of an organisation. Despite the fact that some authors have written against the link between the two, but most of the theorists have come up with sufficient evidences describing the link between the organisations culture and performance of the company. Two years before, Brown (1998) suggested that one of the important consequences of the strong organisational culture is its impact on the performance of the company. Denison (1984) conducted the research on performance-culture link using the data from 34 companies of America in a period of 5 years. Based on the quantitative studies, author, constantly, examined the cultural characteristics and performance of these companies throughout the period of 5 years. He used the data of return on investment and sales to measure performance. Although there were variances among some of the measurement indicators strength to find the relation between the two, but he was successful in finding out 24

a link between the culture and organisational performance. In this research, he found that long term financial performance is linked with the decision making and work design of an organisation. Moreover, his research suggested an association between short term financial performances and leadership styles. Despite the encouraging results of the study, it had its limitations too. Lim (1995) came up with a strong criticism of Denisons studies and stated that study was based on the measurement of organisational climate rather than measuring organisational culture. Later, in 1990, Rousseau started researching the link between organisation culture and performance of that organisation. In order to overcome the limitations present in the study of Denison (1984), he chose data from 32 voluntary fund-raising service organisations. The amount of money raised at that time by the organisations was taken into account to measure performance and for the measurement of organisational culture; organisational culture inventory promoted by Cook and Lafferty (1983) was taken into consideration. Unfortunately, Rousseau was not successful to find a significant correlation between organisational culture and performance. As mentioned earlier, plenty of studies have been conducted to find the link between the two. After the Rousseaus study failed to find any significant link between the two, Kotter and Heskett conducted an extensive study in 1992 in order to find culture-performance link. Data was collected from 207 companies over the period of 5 years. Various measures of culture and economic performance data were taken into consideration to make their study successful. At the end of the study, only a minor relation was found between strong culture and long term performance which was their initial objective. However, subsequent investigations revealed that the organisations having suitable culture in accordance with their market environment have better performance than those that have not. The study was backed by Morcoulides and Heck (1993) who analyzed the culture-performance link by using data from 26 organisations. They carried the study in a slightly different way by proposing a model, using various latent variables to measure organisational culture. Variables used were; organisational values, organisational tasks, organisational structure, climate, and individual values and beliefs. In order to measure performance, capital, market and financial indicators were taken into consideration.Through their study, it was learnt that all the variabls used to measure organisational culture have an impact on the organisational performance. Moreover, workers attitude and task organisation were found the most effective variables to have a direct impact on organisational performance. Recent studies were conducted by Ogbonna and Harris (2000) in order to investigate the relation between the organisational culture and company performance. They included 25

leadership style as one more variable in their model. Data was used from 1000 registered British companies. Customer satisfaction, sales growth, market share, competitive advantage and sales volume were the variables used to measure performance. In order to measure organisational culture, innovative, competitive, bureaucratic, and community cultures were taken into account. Their study revealed that all the variables used to measure organisational culture are having their direct or indirect impact on the organisations performance. Innovative and competitive cultures were found more significant having direct effect on the performance accounting 25% of organisational performances variance. These two cultures were found externally oriented and responsible for attaining a sustained competitive advantage. While as community and bureaucratic cultures according to the results of study are internally orientated having an indirect link with organisations performance. Their study was further extended in 2002 after analyzing the link between organisational cultures, market orientation, strategic human resource management, and organisational performance. Research was carried on using the same measures as in their previous study for the measurement of organisational culture and performance. However, the results of their further studies were same as in past. Innovative and competitive cultures were found more significant having direct effect on the performance while as community and bureaucratic cultures were not found having any link with organisations performance. Chapter summary It has been observed from the literature review that organisational culture has a significant impact on employee behaviour, in that it conveys a sense of identity and unity of purpose to employees. Culture serves as a sense-making and control mechanism that guides and shapes the attitudes and behaviours of employees (Kumar, N 2001). As per the motivational theories discussed, it is apparent that employees performance is determined by how motivated they are at workplace. From the empirical evidences mentioned in the chapter, it is now easy to understand there is a link between culture and motivation. As discussed in the chapter, every organisation and society has its own unique culture and employee behaviour; hence they will depend on the existing norms and values of that culture. Motivational theories discussed suggest the need for the essential factors that need to be present for the better motivation of employees. Factors like salary, recognition, rewards and incentives, training and development, and promotion are the most significant factors responsible for the motivation of employees. It was also learnt from various studies mentioned in the literature that organisational culture is also responsible for the performance of the employees (Ogbonna and Harris, 2000).

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Chapter 3: Research methodology

3.1 Introduction This is an important chapter of the research, and it aims at providing an overview of the methodology and research design selected to investigate the impact of organisational culture on employee motivation. According to Kumar (2008), research is an intensive and purposeful search for knowledge and understanding of social and physical phenomena. He further described it as a scientific activity undertaken to establish something, a fact, a theory, a principle, or an application. According to Hudson (adapted from Kothari, 2008), all progress is born of enquiry. Doubt is often better than overconfidence, for it leads to enquiry, and enquiry leads to invention. This is one of the best quotes that will help to understand the significance of research.

3.2 Research design and research methodology According to Creswell (2003), research methodology as a path or set of rules for the evolution of research claims and the validation of the knowledge gathered by the researcher, while as the research design is considered as research blueprint. His thoughts were backed by Sekaran (2003) who stated that research methodology is a regulatory framework established to collect and evaluate existing knowledge in order to serve the purpose of arriving at, gain, and validate, new knowledge. Cooper and Schindler (1998) defined research methodology as one of the important challenges confronted by a researcher. They further defined the essence of research by mentioned it as consumptive one and maintained that it must be purposeful. Besides being a simple frame of study, research methodology serves an important purpose of identifying the research tools and strategies to be applied, and finally relating their use to the research objectives. Sekaran (2003) has further mentioned its importance by stating that the significance of research methodology can be understood by the fact that it can easily define the activity of a specific research, its procedural methods, and strategies in order to measure progress that is important for the research success. Research design, on the other hand articulates the tools through which the empirical data will be collected and analysed (Punch 2000). However, Singh (2008) defines research design as a mapping strategy and maintained that it is essentially a statement of the object of the enquiry and the strategies for collecting the evidences, 27

analysing them, and finally reporting the findings. More importantly, Punch (2000) states that it helps in relating the data collected with the research objectives, hence facilitating the means to achieve the end results. Although being different academic constructs, Punch (2000) defines research methodology as more holistic then research design.

3.3 Research philosophy According to Bryman and Bell (2003), research philosophy can be divided into two different views of gaining knowledge. One is the epistemological approach, also known as positivism, or scientific method (Walliman, 2005). Another one is called interpretivism or

phenomenology (Thornhill, 2000). However, Saunders et al (2009) added pragmatism and realism as two more research philosophies. 3.3.1 Positivism, as suggested by Walliman (2005), is a critical and objective method. He further explained that it is mostly used in natural sciences and is based on quantifiable observations with generalised results. Saunders et al (2009) suggested this approach as objective and independent as the research is being carried in a value-free and credible data is provided only by observable phenomena. 3.3.2 Interpretivism, on the other hand stands opposite to that of positivism (Bryman and bell, 2007). According to Blaikie (2007), this philosophy is originated from Hermeneutics and phenomenology and is also known as anti-naturalist or anti-positivist approach. He further described that the fundamental difference between the subject matters of natural and social sciences is the central tenet of interpretivism. Saunders et al (2009) described it as subjective and stated the likeliness of the change of viewpoints during the research process. 3.3.3 Pragmatism is the third research philosophy in which a researcher has his/her focus on the research question(s) in order to adequately answer those (Saunders et al 2009). They further explained that the researcher takes both internal and external views into consideration along with the adoption of objective and subjective views as well. 3.3.4 Realism is another research philosophy related to scientific enquiry (Saunders et al 2009). They further stated it similar to that of positivist approach as it applies the structured data collection methods with the assumption of scientific approach. This philosophy presumes reality as independent of mind and is always true. Bryman and Bell (2007)

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critically stated that the researcher with this philosophy might be influenced by the culture or his/her world view. After analysing all the four research philosophies, the author has decided to carry this research with the combination of interpretivist and pragmatist approach. This combination is supported by the analytical approach to research based on the following applied points (Saunders et al, 2009). In order to be able to answer the research question, the external view of reality has been taken into consideration. The prime focus of the research is on practical applied research. The author has adopted both objective and subjective views in order to complete the research successfully. And the qualitative data approach has been taken to collect data. 3.4 Research purpose According to Saunders et al (2000), there are three main purposes to the research activity; exploratory, descriptive, and explanatory. However, Patton (1998) adds the fourth purpose and defines it as prescriptive objective. 3.4.1 Exploratory According to Saunders et al (2000), exploratory research is concerned with group interviews, along with the structured and semi-structured conversation with experts and a search of literature review. Paneerselvam (2004) further explains it as an initial research which analyzes the data and explores the possibility of obtaining as many relationships as possible between different variables without knowing their end application. This research provides a basis for general findings as maintained by Saunders et al (2000) that the purpose of research is to explore a research problem or phenomena in order to clarify the identified complexities and composition. 3.4.2 Descriptive Paneerselvam (2004) states that descriptive research is carried out with specific objectives and hence it results in definite conclusions. However Punch (2000) states that its purpose is to collect, organise, and summarize the information regarding the research problem and issues identified there in. Dane (1990) defines that descriptive research examines the research thoroughly in order to describe the phenomenon of a specified problem by defining, measuring, and clearing it. However, Jackson (1994) states that almost all the researches are partly descriptive.

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3.4.3 Explanatory The function of explanatory research is to reveal the causality between variables (Moutan and Marais, 1984, Uys, 1991, Kothari, 2008). This thought is backed by Miles and Huberman (1994) by stating that explanatory research clarifies the relationship between variables and componential elements of the research problem. Punch (2000) further expounded upon these thoughts and suggested that it crystallises the nature of problem under investigation and helps in explaining the basis for the solution. 3.4.4 Prescriptive According to Hair et al (2003), prescriptive research aims at proposing a well defined solution to the investigated research problem. He further emphasized these solution(s) to be well-defined, comprehensively explained, and implementable blueprint for a specified solution. According to Patton (1990) maintains that prescriptive research purpose builds upon other three purposes, but it extends beyond them in one aspect. He further explained that the other three purposes are based upon the ground facts, but prescriptive research focuses on what should be. Most of the research scholars, concurring upon the significance of prescriptive research purpose have stated that the researches consisting of prescriptive purpose tend to be more valuable than those who shun it (Patton, 1990; Jackson, 1994; Punch, 2000; Cooper, 2003; Hair et al, 2003; Ghauri and Gronhaug, 2005). 3.5 Research approach According to Creswell (2003), it is critically an important decision for a researcher to select the research approach. He further explains its significance and suggests that research approach allows a researcher to critically consider various approaches and how those approaches may, contribute to, limit, his/her research study and eventually allow him/her to satisfy the objectives of research. After critical analysis of various approaches, researcher is in a position to design an approach that fits his research requirements. According to hair et al (2003), research approach embraces the quantitative versus qualitative and deductive versus inductive approach. He further describes that these sets of approaches are commonly perceived of as referring to polar opposites. However, Jackson (1994) suggests that instead of being limited to a particular approach, a researcher should go through various approaches as needed for the completion of his research.

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3.5.1 Deductive versus Inductive approach According to Marcoulides (1998), deductive approach is the testing of theories. He stated that the researcher starts with a set of theories and his/her conceptual perceptions to formulate hypothesis. Research proceeds with this concept and in the end the proposed hypothesis are tested. This thought was backed by Saunders (2003) by stating that deductive approach is leads to the development of a theory that is subjected to a rigorous test. While as inductive approach proceeds from the collected empirical data and continues to formulate concepts and theories in accordance with the data collected (Marcoulides, 1998). According to Crowther and Lancaster (2005), inductive research is the reverse of the process found in deductive approach. Here, the researcher develops hypothesis and theories with a view to explaining empirical observations of the real world. 3.5.2 Qualitative versus Quantitative approach According to Creswell (2003), quantitative tools for data analysis are structured in a way so as to guarantee objectivity, generalisation, and reliability. However according to Lamnek (2005), quantitative research characterizes a rather inflexible procedure that is best suited to explanatory, statistical, and theory testing purposes. Accordingly, random and unbiased selection of respondents, are the research techniques used in this approach. As stated by Punch (2000) that the quantitative research is focuses more on the numbers. It tends to decentralize human behaviour, leading to the criticism by the people preferring qualitative research (Creswell, 2003). Qualitative approach according to Katsirikou and Skiadas (2007) differs markedly from the quantitative approach and is underpinned by very different epistemological and ontological foundations. This thought is backed by Johnson and Christensen (2008) by stating that it stands opposite to the quantitative approach and suggested that this approach emphasizes the need to understand society as social actors and interpret it. Consideration of human behaviour and perception is the significant factor for the reason that researchers adopt this approach (Cresswell, 2003). Cresswell (2003) further explained that qualitative research helps in understanding a phenomenon more deeply by analysing the reasons behind it, while as quantitative tools analyse the phenomenon itself, without bothering about the human perception of reason why. 3.5.3Mixed method approach According to Clarke (2007) and Tashakkori and Teddlie (2003), the combination of quantitative and qualitative approaches has been advocated by researchers to study various social phenomena in the fields of social and behavioural sciences. The combination of both these approaches is most commonly known as mixed method approach (Onwuegbuzie and 31

Jiao, 2007). The researcher mixes or combines both quantitative and qualitative research techniques into a single study and is regarded as the class of research (Tashakkori and Teddlie, 2003; Creswell and Clarke, 2007). They further defined the researches with mixed approach as an inquiry, where a researcher links both quantitative and qualitative data so as to provide a unified understanding of a research problem. Punch (2000) also advocates in favour of exploiting both the approaches so as to maximise the validation of the research. Tashakkori (2003) went on further explanation and stated that such a methodology incorporates multiple approaches in all stages of research from problem identification to research questions, data collection, data analysis, and final interference. In the last 20 years, mixed method research has come into its own as a research approach (Cresswell and Garrett, 2008). In order to provide more validation to the research, author has decided to choose the combination of both qualitative and quantitative approaches for data collection. According to Katsirikou and Skiadas (2009), since 1960s, various authors have been advocating the combining of both quantitative and qualitative approaches and this type of research is known as mixed method research. According to Saunders et al (2000), the quantitative data is analysed through the use of diagrams and statistics and is based more on numbers. In order for the completion of this research, it was important to consider the numbers from data input. This is because author needs to analyze how many employees working in the bank are motivated by the culture of that bank. More importantly, what is the percentage of employees who believe that organisational has an impact on employee motivation? In addition, according to Bryman (2003), quantitative approach is mostly used by the researcher to establish relationships or links between two or more variables. As the main objective of the research is to investigate the link between organisational culture and employee motivation, author finds it convenient to go with qualitative research approach. However, qualitative research approach was included as well, in order to add the human perception and behaviour regarding the questions asked to employees of the organisation. In this regard, Cresswell (2003) stated that this approach helps in understanding a phenomenon more deeply by analysing the reasons behind it. Questionnaires and interviews will be used as tools to collect primary data, and books, journals, past researches, and internet would be used as tools to collect secondary data. Researcher has used both qualitative and quantitative analysis of data: The Questionnaire designed by the researcher is comprised of 24 questions having both qualitative (open ended questions) and quantitative (close ended) questions, within which there are 6 questions, put in the questionnaire as per the likert scale. Questions with likert scale were essential to be included so as to test the hypothesis after the end of data collection. 32

Questions 8 to 10 determine the factors of employee motivation while as questions 13 to 15 determine the organisational culture in the questionnaire. This method has been chosen because it meets the requirements as far as the objectives are concerned. Moreover, it provides more validity to the data analysis. Moreover, telephonic interviews have been conducted with the employees of the bank as a qualitative approach to collect data. Ten people were interviewed with total of 9 questions asked to each. This part of the data collection was also essential for achieving the objectives of the dissertation. 3.6 Qualitative Data collection A business researcher must focus on to identify the type and nature of data required, instead of approaching the research with specific method of data collection in his/her mind (Cooper and Schindler, 2005). However, Ghauri and Gronhaug (2005) suggested that the researcher must not limit his selection of data collection method to the type of data required, but to the collection methods available to him. In order to carry on this research, given the fact that both primary and secondary data are needed, author has decided to collect data through three data collection methods. These are discussed below; 3.7 Primary data collection Primary data are created for the specific purpose of answering the research questions at hand (Houser, 2007). She further explained that the researcher can determine exactly what data will be collected and can identify the specific tools to be used. Author has decided to use questionnaires and telephonic interview as tools to collect primary data. Questionnaire is the most common tool used to collect primary data (Saunders et al 2009). These are the structured surveys that are self-administered by subjects. In order to collect the data necessary for this research, questionnaire based on 20 questions has been sent out to the desired participants. In order to investigate the impact of organisational culture on employee motivation, most of the questions are asked with an aim to find the link (if any) between organisational culture and employee motivation. Moreover, telephonic conversation with about 10 employees of the bank has been planned. The main objective of telephonic interviews is to gather more knowledge and the perceptions of the employees regarding the culture of the bank and how they relate it to the work motivation. As stated by Johnson (2002), questionnaire is mostly based on more close questions and it limits a participant while answering, within yes or no, while as interviews are more flexible and they provide room for interviewees to answer in more depth, helping a researcher to gain

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external knowledge. Although the sample size of interview is small, but it was conducted in order to gain more and in-depth data to increase the validation of the research. 3.8 Secondary Data Collection Secondary data is as important as primary data because it helps to provide an insight into the subject matter of what is already known on it (Creswell, 2003). As suggested by Lancaster (2005), secondary data collection is of great significance, in that it is used to define and refine the approach to a research problem. This type of data collection depend on various factors like, circumstances of the data collection procedure, research objectives, amount of data available, cost and time considerations, and so on. This research

encompasses ideas and results from past studies on the subject. The author has put in the relevant literature from books by various authors. Moreover, data has been collected from various management journals. 3.9 Sampling According to Powell (2000), sampling is often one of the most crucial steps in research. In fact, rigorous sampling methods have been developed and used primarily within the context of survey of research. However, according to Lancaster (2005), the basic logic and many of the specific techniques of sampling are equally applicable to other research methods such as content analysis, experimentation, and even field research. 3.9.1 Purposive sampling According to Sekaran (2003), purposive sampling is confined to specific types of people who can provide the desired information, either because they are the only ones who have it, or conform to some criteria set by the researcher. The researcher in this study has used purposive sampling so as to gain the desired information, in that employees from specific departments and middle management have been selected such as (sales managers, insurance department, and customer advisors). In order to investigate the impact of organisational culture on employee motivation, it was essential to know how motivated people in different positions are and what their perception about the culture of the Bank is. In this type of research, purposive sampling has been found best suited to the situation, in that it makes easier to answer the research question (Sekaran, 2003). 3.10 Research hypothesis Researcher has claimed that organisational culture is one of the important factors within the working environment to have an impact on the motivation of the people working within

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it. Although various authors have stated organisational culture as a main component of business, most of the companies till date, do not believe that the organisational culture can influence the behaviour of the employees. To obtain the correlation between employee motivation and organisational culture researcher has used variables which are represented by OC and EM. Where OC represents organisation culture and EM is for employee motivation. The hypothesis is based on six questions (3 from each variable): OC1, OC2, OC3 for organisation culture and EM1, EM2, EM3 for employee motivation. All the responses to these six questions were analysed by using SPSS software to get the corelation between the two. 3.11 Ethical issues According Saunders et al (2009), ethical issues are worth consideration in every research. They further explained that the trust building between the researchers and researched and the help by the people to gain access to the organisation are the important factors in order for a good data collection. However Cresswell (2003) states that every care is to be taken in order to build a good relationship with researched. There are various ethical issues related to every research like, building a close relationship with researched, researcher must report the data collected data without any wrong interpretations and so on (Kumar, 2009). According to Brown (2003), it is of much importance for a researcher to address issues like confidentiality, anonymity, openness of participants, and feedback to the organisation. According to Saunders et al (2009), there are some important things to be kept in mind while conducting a research and these are as below; It is the primary duty of a researcher to inform a participant, the aims, methods, anticipated benefits, potential hazards of the study (if any), or any discomfort it might entail. There has to be no pressure or threat on the researched while collecting information from him/her. 3.12 Limitations of the research According to Gray et al (2007), research by its nature is limited to a range of either individual or group behaviour. Secondly, a research is not capable of generating a broad range of data about the characteristics of large populations. Patton (2000) argues that no research is perfect, there are always limitations. Moreover, this research has many limitations: Researcher had limited time to conduct this research due to time constraint. Sample size is not too large which makes research limited to few thoughts.

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Research was conducted on particular branches which restricts researcher to cover a broader area.

3.13 Chapter Summary As may have been deducted from the above, this research will adopt a mixed method approach by applying both qualitative and quantitative data collection approaches. Although in the first instance, it was planned to carry a quantitative approach, author found it more valuable to introduce qualitative approach in order to cover up the limitations of the former approach. There is no claim that the approach will not be without limitations, but considering research questions and the nature of the research problem, along with the time and word constraints, it was decided that the defined methodological approach would best satisfy the articulated objectives and respond to the research questions. .

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Chapter 4: Finding and analysis

4.1 introduction A steady progression of this research was being made, up until the designing of the questions to ask participants. 40 questionnaires were sent out as a quantitative tool to collect necessary data however; only 38 got the response from participants. Questionnaires were sent out to the people with different working backgrounds in order to gain responses from almost every department of the bank. In this regard, questionnaires were sent out involving participation from human resource department to sales advisors. Questionnaire consisted of 19 questions and most of the questions were asked with an aim to find link between culture and motivation. Besides, as mentioned in the last chapter, interviews were conducted as a qualitative tool to collect data. A small sample of 10 people was interviewed with an idea to gain more knowledge of how motivated people in different positions and jobs are and to find an impact of organisational culture on employee motivation. Therefore, below is the graphical presentation and detailed analysis of the data collected.

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Question 1: Please select your gender? Gender Male Female Total Number 21 17 38 Table 4.1 This question was asked to find out the gender proportion of the sample selected. After receiving the responses, it was learned that out of the total sample of 38 employees, major portion was male with 21 participants and female were 17. The main purpose of this question was to find out whether there is the difference of thoughts between genders regarding impact of organisational culture on employee motivation. As revealed from the responses given by the participants, it was observed that female employees of the Bank tend to be more positive towards good employee relationships.

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Question 2: are you permanent member of the staff, paid on a day rate (agency staff), or ad hoc (temporary/short time) employee?

Job status
4 10% 6 16%

Permanent staff Agency Staff Ad hoc 28 74%

This question was asked to find out the type of job people are doing. According to the data collected, it is quite apparent that 28 people i.e. 74% of the employees were working on permanent bases. However, 16% i.e. 6 people were working temporarily as agency staff, while as 10% i.e. 4 of them were working on ad hoc bases. Although majority of the population are working as permanent staff, but it has to be taken into consideration that around 26% employees are working temporarily. After critically examining the overall responses by the employees, researcher found that most of the temporary workers do not believe to be affiliated with the company, hence adversely affecting motivation and performance of such employees. As explained by Levine (1997) that although temporary employment, nowadays, is used as a mechanism to reduce costs, but it is the matter of consideration that most of these employees feel psychologically unrecognized and unaffiliated and it effects their motivation level as well. Moreover, researcher has related this issue with Maslows motivational model, whereby Maslow suggests that belonging and affiliation have a direct impact on the motivation of employees (Koontz and Weihrich, 2006)

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Question 3: How long have you been working in this organisation?

Job Tenure
more than 5 years 9

3 to 5 years 11

1 to 3 years 8

less than 1 year 10 0 2 4 6 8 10 12

Responses for this question reveal that the organisation retains employees. This might be happening because it provides job security to employees. However, few employees are working there for less than 1 year and this might be because of the new recruitments made by the organisation. It was also observed that the responses of the employees differ from senior employees to freshers. This was due to the fact that most of the employees with less than 1 year tenure were working on temporary basis.

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Question 4: What attracts you to the company you are working for?

1 3%

Attracting Factors

10 26% 20 53% 7 18%

Reputation Job Satisfaction Package convenience

This question was asked with an idea to find out what attracts people to work in the organisation. As shown in the graph above, it is apparent that major portion of the employees is there because of the reputation of the organisation. 53% of the employees are attracted by the reputation of the organisation. However 26% are there for the package, indicating the importance of package for employees. 7% are attracted by job satisfaction while as a less population of just 3% are attracted by the convenience. After analysing the responses to this question, it has been observed that the initial factor attracting the employees to work in the organisation is the company reputation. People prefer to work for the organisation with high profile or status. After examining the literature and analysing the data collected, it has been found that it is the primary motivational factor of Herzbergs motivational model and the top level of Maslows hierarchy theory i.e. status which has been the attracting factor for most of the employees to work in the bank (William et al, 2009). The second most preference has been given to job package/salary. The interesting issue here is that out of the 10 people who are attracted towards the company for salary, 8 persons were temporary workers (i.e. agency staff or ad hoc employees). As discussed in question 2 above, this is because temporary employees mostly work in order to get salary at the end of the month because they work with the mindset that they have to leave the company immediately as their contract ends. Although according to John (2010), various 41

authors have wrote in favour of job satisfaction as a significant factor for employee motivation, but in this case only 18% of the sample population was attracted towards the company because of job satisfaction. The reason for this could be either because the bank is providing poor job satisfaction or employees prefer other things over job satisfaction.

Question 5: In the last six months, how many times have you been absent from work?

Absenteeism
4 10% 6 16% 17 45% once twice three times more than thrice 11 29%

The main objective of asking this question was to find both the ability and the motivation to attend. According to Jan and Johannes (2003), absenteeism has been studied from both a psychological and an economical perspective, and both perspectives focus on the motivation of employees to attend the work place. As revealed by the graph above, 45% of the total population has been absent from the work place only once in last 6 months. 29% have been absent twice, 16% three times, and very less 10% have remained absent for more than three times.

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Question 6: How often do you get rewards or incentives for your achievements?

Rewards
1 3% 6 15% 19 49% Always Sometimes Rarely 13 33% Never

This question was asked to employees in order to know how often they get reward for their performance and whether they are satisfied with the rewards and incentive system. Although not satisfactory, but majority i.e. 49% of the total participants responded in favour of the organisation providing them rewards and incentives. 33% responded that they get rewarded sometimes but not frequently. It is also apparent from the graph that about 18% are not happy with the rewards and incentives system of the bank. 15% of the total participants have responded that they rarely get rewards while as 3% have maintained that they never receive any rewards or incentives. Rewards are the significant element of employee motivation and it helps in getting a positive behaviour of staff (Thompson, 1996). As mentioned in the literature review, both, Herzberg and Maslow have emphasized the inclusion of rewards and incentives so as to develop a motivated workforce. This question received a mixed response as about 82% of the total participants acknowledge that they receive rewards for their performance.

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Question 7: What rewards and incentives should the company provide?

Rewards 2
7 18% Salary Increment 6 16% 25 66% Commission Bonus

This question was asked to find out what types of rewards do employees want from their employer. This question received the expected response as 66% of the total participants want increase in their salary as a reward for their performance. 18% want bonus while as 16% would be happy to get commission as rewards and incentives. Analysing the responses received for this question, it has been observed that most of the employees want salary increment as their reward for performance. In this regard, bank has to set its reward policy in a way to have its staff motivated in every aspect. As suggested by Richard and Patrica (2009), importance of motivation is that it can lead to behaviours that reflect high performance within organisations. They further emphasized that it is the responsibility of managers to find the right combination of motivational techniques and rewards to satisfy employees needs and simultaneously encourage high work performance. While deciding the type of reward to be offered to the staff, it has to be kept in consideration that majority of the employees want increase in their salary/package. In this regard, Bogardus (2009) suggests that organisation needs to review the total rewards strategy for selecting the type of rewards to be offered, in that it is used to determine how the resources available for rewards programmes can be used to best advantage in attracting, motivating, and retaining employees. Organisational culture is rooted in the values and beliefs advocated by an organisations leadership and the way in which members of the organisation behave 44

(Bogardus, 2009). It should be noted that total reward philosophy reflects these values and beliefs to reinforce the culture. Question 8: Employee motivation affects the overall efficiency of an organization.

Organisational Efficiency
2 5% 14 37% 4 11% strongly disagree disagree agree strongly agree 18 47%

This question has been asked with an idea to understand the impact of employee motivation on efficiency of organization. As revealed in the pie chart, 37%strongly agree that employee motivation fosters the efficiency of an organization while as 47% also agree with the statement. Less percentage of participants have disagreed with the statement made by the researcher while as 5% have strongly disagreed with it. General responses reveal that all the employees believe that organizational efficiency increases with the increase in the motivational level of employees. These results are similar to the studies of Kumar (2006), whose study on UCO Bank resulted in the fact that employee motivation and employee behavior have a positive impact on the efficiency of an organization. This concept is also backed by Hutchinson (2007) by mentioning that better motivation of employees results in an efficient workforce and it eventually increases the overall efficiency of an organization.

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Question 9: The more the employees are motivated the less will be the attrition rate.
1 3%

Employee motivation
3 8% strongly disagree disagree agree strongly agree 23 60%

11 29%

This question has been asked with a purpose to know whether or not the increased level of employee motivation decreases the attrition rate. As shown in the pie chart, 29% of total participants have strongly agreed while as 60% employees have agree with the statement of the researcher that better motivation decreases the attrition rate of employees. It was also found that a less population of participants have not shown consent with this statement, in that 8% employees have disagreed while as 3% have strongly disagreed with it. As stated by Andrews, (2009; p65), attrition rate or the number of employees leaving an organization reflects the culture of the organization and whether it is a preferred place to work in. an organization that retains its employees shows that its human resource development practices and policies are creating a better motivating environment and quality of work life that is superior to others. Robbins (2009) also backed this thought by suggesting that it is the obvious consequence of motivation that employees would not leave an organization where they are motivated to work in. most of the employees have agreed that if they will be motivated, they will not be leaving the organization.

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Question 10: Motivation determines the potential employee performance.

1 3%

Employee motivation
3 8% strongly disagree disagree agree 16 42% strongly agree

18 47%

This question has been asked to understand the importance of employee motivation in determining their performance. it has been revealed from the responses that 47% of the employees believe that full potential of employees can be determined when motivational level is high while as 42% also agree with the statement. 8% participants disagreed with it while as 3% strongly disagreed with the statement made by the researcher. According to Griffin and Moorhead (2009), managers must determine how to motivate people and how to optimize their performance. The long term key to success in business is to create jobs that optimize the organizations requirements for productivity and efficiency while motivating and satisfying the employees who perform those jobs. This thought has been backed by Robbins (2009), virtually all employees belong to a work unit, and their work performance depends to some degree on their ability to effectively interact with their co-workers and their boss. As far as responses are concerned, the thoughts of the employees are similar to the thoughts of the authors mentioned above, suggesting that there is a need for high level of motivation in order to get the best out of them. As discussed in the literature review of this dissertation, Vrooms Expectancy model (1964) emphasizes on the factors to be present for the employees to motivate him or herself to put forth the best effort.

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Question 11: How important is it for you to have a good relationship with your peers?

Peer-employee relationship
2 5%

5 13%

very important not so important not important at all 31 82%

This question is of great significance, in that it deals with the relationship among the employees. As per the results received, it is apparent that 82% of the total sample population consider it of great importance to have a good relationship with their peers. 13% responded that it was not of much importance while as very less people i.e. 5% participants answered that it is not of any importance to have a good relationship with their peers. These results indicate that most of the employees believe that it is better to have good relationship with their peers, hence indicating the willingness for the teamwork and collective approach to meet organisational targets. Employee relationship is regarded as a measure to determine culture (Neal et al, 2010). As per the responses received for this question it is apparent that employees are happy with the relationships with their peers at the workplace, hence happy with the culture of the organisation. Since the options of responding to this question didnt allow the participants to state reasons for their response, but it was learnt with the help of interviews that there were a few people who were there to get the salary at the end of the month and had no interest in employee relationship and company profile.

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Question 12: How important is it for you to have a good relationship with your subordinates?

Employee-subordinate relationship
3 8% 7 18% very important not so important not important at all 28 74%

This question is having the same importance as above as it also is based on to find out relationships among employees. The main objective of this question was to find out how important is it for employees to have a good relationship with their subordinates. As per the responses received, it is revealed that majority of the staff wanted to have good relationship with their subordinates in order to achieve desired goals. As shown in the graph above, 74% of the total participants believe that having good relationship with their subordinates is of much importance, 18% state that such relationship is not of much importance while as a less population of participants i.e. 8% believe that the said relationship is not important at all. Responses for this question indicate that most of the employees are in favour of good relationship with their subordinates. All the female participants believe that good relations with their subordinates help in getting desired goals smoothly. Results for both these questions give a clear indication of decentralisation of powers in the organisation. McPhee and Poole (2001) have described such an organisational structure as flat structure. Flat organisational structures that are egalitarian in nature are likely to be conducive to closer relationships between superiors and subordinates (George and Graen, 2005). More importantly, it is the organisational culture of an organisation that may affect the initial development of the superior-subordinate relationship (George and Graen, 2005). As mentioned in the literature review of this dissertation, organisational culture refers to a pattern of beliefs and expectations shared by the organisations members. These beliefs and 49

expectations produce norms that powerfully shape the behaviour of individuals and groups in the organisation (Schwartz and Davis, 1981, p. 33 adopted from Alvesson, 2002). Question 13: Good employee-managerial relationships within the workplace foster the performance of an organization.

Employee-managerial relationship
2 5%

8 21%

6 16% strongly disagree disagree agree strongly agree

22 58%

This question has been asked with an idea to understand the importance of employeemanagerial relationships from employee perception and how it increases the performance of an organization. From the responses of the employees shown in this pie chart, it is apparent that 58% of total participants agree that good employee-managerial relationship fosters the performance of an organization while as 21% participants strongly agree with it. It has also been revealed that 16% employees do not believe that employee relationship has any impact on organizational performance while as 5% strongly disagreed with it. Employee relationship within a work place is regarded as a measure to determine culture (Neal et al, 2010). As suggested by mathena et al (2008), poor employee-manager relationships in workplace create hindrances to achieve desired organizational goals. They further explained that employee-manager relationship is of great importance as it has its impact on employee motivation and the performance of the organization as well. It was also revealed from the responses given to question 11 and 12 that the employees of J&K Bank are happy with the employee/peer/subordinate relationships existing within the organization. 50

Question 14: Better working environment is essential to achieve organizational goals smoothly.

Working Environment
2 5% 16 42% 3 8% strongly disagree disagree agree strongly agree 17 45%

This question has been asked in order to know essence of good working environment to achieve organizational goals smoothly. It has to be kept in consideration that working environment is regarded as a variable of organizational culture. As revealed in the pie chart above, 45% employees strongly agree with the statement and 42% also showed their consent with the statement. 8% of the total population disagreed while as 5% strongly disagreed with the statement made by the researcher. According to Cassidy et al (2009), motivation comes only from within and is the managers job to increase it, in that it is the role of management to create a working environment where people will motivate themselves. He further argued that working environment leads to the smooth functioning of the operations whereby it is easy to achieve organizational goals smoothly. As suggested by the responses given by the employees of the Bank, majority of the employees are in favor of good working environment being an essence to achieve organizational goals. In relation to this, Berry (2007) suggests the importance of good physical environment and explained that employees are always linked with the physical environment provided to them. Furthermore, Sims (2010) emphasized that when organisations fail to think about their employees working environment; they are risking the well being of their staff and the organisation.

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Question 15: Company reputation increases the morale of employees.

Company profile
0 0% 4 11% strongly disagree disagree agree 16 42% strongly agree

18 47%

This question was asked to know if the reputation of an organization influences the degree of employee morale. This question received the responses that were expected by the researcher. As revealed in the pie chart, 47% have shown the strong belief with the statement made by the researcher while as 42% also agree with the statement that company reputation/profile increases the morale of the employees. It has been apparent from the responses given by the participants that very less i.e. only 11% have disagreed that there is any impact of company reputation on employee morale. Examining the literature review of this dissertation, Maslows hierarchy model and Herzbergs two factor theory also reveal the importance of company profile or status and suggested it as an essential motivator to improve the motivation of employees in an organization (William et al, 2009). Furthermore, Morley (2002; p14) stated employee morale and commitment are generally much better at companies with good corporate reputation. He further explains that high employee morale in turn, usually, usually leads to high productivity and better performance of an organization. It was also revealed in the responses given to question 4 that the initial factor chosen by majority of the employees is company reputation.

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Questions 16: What kind of development opportunities should the company offer to staff?

Development opportunities

12 31%

Update training Internal Knowledge-sharing events New assignments and work experience Job rotation 3 8%

20 53% 3 8%

This question was asked in order to know about the development opportunities employees want from their organisation. As revealed by the responses, training has been the main issue as 53% of the employees responded that they want training to develop their career and perform better within the workplace. 31% want job rotation as a development opportunity, in that it would make them multitalented and add in job enrichment. 8% of the participants want that knowledge-sharing event should be organised in order to acquire more knowledge about the organisational tasks and ways to achieve goals, while as 8% want their organisation to offer them new tasks to gain new experience in order to develop their career. It has become an essence for the organisations to provide developmental opportunities as employees expect organisations to offer them opportunities to develop a portfolio of skills that enhances their marketability (Wilderom, 2000). Kozami (2008) mentions that training has been an issue within J&K bank, in that latest technologies like internet banking etc. are introduced and employees did not seem to be happy with the training provided to them to deal with new challenges. In addition, a good number of participants want that job rotation should be offered to them in order to gain more knowledge and skills as according to Burke and Moore (2000), the objective of job rotation is to enhance employees work experience. There were a less number of people who do not want training and job rotation as developmental opportunities and almost all of these are the experienced employees who have been working there for more than 5 years. 53

Question 17: How important is the level of salary to you?

1 3%

Importance of salary

4 10%

very important not so important not important at all

34 87%

This question is related to the motivation as employees were asked to reply how much the importance of the salary to them is? As expected 87% of the total participants reported that salary is of much importance to them while as 10% answered that its importance is not too much. Only 1 person that is 3% replied that salary doesnt mean anything for him/her. As expected by the researcher, it was being learnt from the responses that salary is of much importance for employees. Although employees preferred employee-relationship and organisational culture as motivational factors in the first and second place respectively, but the results for this question reveal that almost all the employees believe that salary is of great importance for them as it was needed to full fill the basic needs of human beings. Examining the literature, it is apparent that almost all the motivational theories are in favour of salary being the most important factor for employee motivation (Ellig, 2007). Employees seem to be more attracted and concerned regarding salary as most of the employees responded that company should provide salary increment as reward for their performance (see Q. 7).

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Question 18: please number in order of preference, what factors motivate you to work in the organisation, with 1st the most and 5th the least?

Motivational Preference
Rank 5

Rank 4

Rank 3

Rank 2

Rank 1

0 employee-relationship nature of work package organisational culture job satisfaction

2 Rank 1 10 5 7 9 7

4 Rank 2 8 9 13 11 12

6 Rank 3 7 7 9 8 10

10 Rank 4 6 8 6 6 7

12 Rank 5 7 9 3 4 2

14

This question is of much importance, in that employees were asked to state as per their preference, what motivated them in the workplace. As revealed in the chart above most of the employees were motivated because of good employee relationship. 10 people gave first preference to good employee relationship. 9 people believe that it was the organisational culture that motivates them to work in the bank. 7 people were motivated by salary/package while as 7 people were motivated by job satisfaction in the organisation. It was easily understood by the responses of the participants, that a friendly and decentralised work culture has been the prime factor for the motivation of employees to work in the bank. Employees believe that it is the organisational culture of the bank that motivates them to work there. This question too got a mixed response giving an understanding that employees 55

believe that organisational culture has an impact on employee motivation. As suggested by George and Graen (2005), employee-relationship and job satisfaction can be used as variables to measure organisational culture. Thus it is easily understood from the responses made by participants that there is a link between organisational culture and employee motivation.

Question 19: Are you happy with the working environment of you organisation? If not, Please state the reason.

Are you happy Yes No

Value 29 9

Percentage 77% 23%

This question has been asked to understand how people feel about the working environment of the organisation. As revealed in the previous responses, most of the people were happy with the employee relationships within the workplace. Therefore this question also got the same response, in that 77% of the total participants were happy with the working environment while as 23% of the participants were not happy with the working environment of their organisation. Since this question was an open ended one and it was learnt from the reasons stated by some of the employees that there were certain problems with the physical environment of the bank. One of the employees stated, even though we are being provided with good facilities but unfortunately things get worse during cold winters because of inadequate heating facilities. Although majority of the employees are happy with the working environment of the bank but the need for improvement of physical environment is essential. In relation to this, Berry (2007) suggests the importance of good physical environment and explained that employees are always linked with the physical environment provided to them. Furthermore, Sims (2010) emphasized that when organisations fail to think about their employees working environment; they are risking the well being of their staff and the organisation.

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Question 20: To you what is the value of feedback to motivate or de-motivate a person? In this question, employees were asked to comment about the value of feedback in relation to the employee motivation. This was an open ended question where most of the employees didnt respond either because of time constraint or they intentionally didnt want to provide any information regarding the question. However, 18 people responded with almost same response stating that feedback is and should be considered as a factor of motivation. All the responses were in favour of good feedback to be linked with the motivation of the employees.

Question 21: Have you ever complained about anything in your workplace? Who did you complain to and what was done about it? Complaints Yes No Value 7 31

This question was asked with an idea to find out how management deals with the complaints of their staff. This was an open ended question and people were asked to state the complaints they made. Although it was assured that the employee responses will be kept confidential, but employees didnt seem to open up. Out of 38, only 7 people answered that they had complained, but none of them responded what the complaint was for and how it was dealt by the management? 57

Question 22: How important do you think organisational culture is?

Importance of organisational culture

2 5%

6 16%

very important not so important not important at all 30 79%

This question is the most important one as it was asked to know about how much important do employees think organisational culture is? As expected by the researcher, 79% i.e. majority of the sample population believe that organisational culture is of much importance. 16% people didnt deny its importance however; they replied that it was not of much importance for them. However, 5% of the total participants believe that organisational culture is not important at all. These responses give a clear indication that employee believe in shared beliefs, values and norms that bind them together and help them make sense of the systems within the organisation. As according to Lewis et al (2006), these beliefs, values, and norms tell people what is to be done and how it is to be done and culture develop within organisations as their people interact and share ways of managing and coping.

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Question 23: How would you describe the culture of your organisation?

organisational culture
4 11% 7 18%

9 24% strong satisfactory average poor 18 47%

This is also a culture related question. It was asked with the main objective to know about the culture strength of the organisation. 47% employees were happy with the organisational culture of the bank while as 24% answered that organisational culture was satisfactory. It should be taken into consideration that 18% were not fully satisfied with the organisational culture while as 11% think that the culture they had was too poor. Although all the employees believe that organisational culture has an impact on the motivation but as compared to such responses, there were less people who believe that the culture of their organisation is good enough or as expected by them. As mentioned in the literature review of this dissertation, it is because of the strong culture that core values of organisation are held strongly and shared widely (Robbins, 2009).

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Question 24: According to you, organisational culture has a significant influence over

Impact of organisational culture

2 5%

9 24% Employee motivation Performance Both 6 16%

21 55%

None

This question, according to researcher is one of the most significant questions in the whole questionnaire, in that it is related to the primary objective of the dissertation. The main objective of this study is to find out whether there is any impact of organisational culture on employee motivation and performance. As revealed by the chart, 55% participants believe that organisational culture has got an impact on both employee motivation and their performances. 24% believe that its impact is directly on employee motivation while as 16% responded that its impact is on employee performance. However, just 2 people i.e. 5% of the total sample population believe that there is no link between organisational culture and employee motivation or performance. Examining the overall results for this question, it is quite apparent that employees firmly believe that organisational culture has an impact on employee motivation. The objective of this research was to investigate the impact of organisational culture on employee motivation (if any). As discussed earlier in this dissertation, Brown (1998) described organisational culture as an important factor for the motivation of employees. Although all the employees are not satisfied with the culture of the bank, but employees have explicitly responded in favour of organisational culture being a factor for motivation. 60

4.2 Testing Hypothesis Researcher has developed a hypothesis which is to find the relation between employee motivation and organisation culture, as discussed in chapter four. The researcher has used the statistical tool (co-relation) to find out the relation between the two factors. Moreover, it will make the data analysis more valid. Researcher has analysed the responses of the participants in questionnaire by using SPSS software. The variables that were used for obtaining co-relation are represented by OC and EM. Where OC represents organisation culture and EM is for employee motivation. The hypothesis is based on six questions (3 from each variable): OC1 (Q.13), OC2 (Q.14), OC3 (Q.15) for organisation culture and EM1 (Q.8), EM2 (Q.9), EM3 (Q10) for employee motivation. All the responses to these six questions were analysed by using SPSS software to get the co-relation between the two. The results brought forward by two methods of obtaining co-relation: Pearsons and Spearmans are shown in the table below:

Pearson Correlation Correlations @_age @_age Pearson Correlation Sig. (2-tailed) N @_age_ Pearson Correlation Sig. (2-tailed) N .000 38 38 38 1.000** .000 38 1 1 @_age_ 1.000**

**. Correlation is significant at the 0.01 level (2tailed).

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Spearmans Correlation

Correlations @_age Spearman's rho @_age Correlation Coefficient Sig. (2-tailed) N @_age_ Correlation Coefficient Sig. (2-tailed) N **. Correlation is significant at the 0.01 level (2-tailed). . 38 . 38 . 38 1.000** . 38 1.000 1.000 @_age_ 1.000**

The thing which we need to consider is the direction of the relationship between the variables. If there is negative sign in front of the correlation coefficient value, this means there is negative correlation between the two variables. In this research, Pearson correlation coefficient (1.000) and Spearman rho value (1.000) are positive, indicating a positive correlation between Organizational Culture (OC) and Employee Motivation (EM). According to Cohen (1988), the correlation of zero indicates no relationship at all, a correlation of 1.0 indicates a perfect positive correlation and the value of 1.0 indicates a perfect negative correlation. In order to interpret values in between 0 to 1, Cohen suggests the following guidelines: Small Medium r = .10 to .29 r = .30 to .49

62

Large

r = .50 to 1.0 (Pallant, 2007)

Therefore the relation between the given variables culture and motivation is high and they are directly proportional to each other. And the negative or positive sign refers only to the direction and the strength of correlation is 1.000 (Pearson) and 1.000 (Spearman). Therefore, the hypothesis generated by the researcher holds true and with the increase in Organizational Culture there is an increase in Employee motivation. Employees believe that if the culture of an organisation is employee-driven, there will be high level of motivation among the employees. All the employees are in favour of good relationship with their peers, subordinate or superiors. Therefore in order to have an efficient and better motivated team, it is of great essence for the management to create a culture that takes care of its employees and organisation as well. Reward system of the organisation needs to be directed towards the way whereby employees would be satisfied with the rewards provided to them for their performance. Moreover, factors like training and development, recognition, and promotion of the employees are essentially to be managed by the organisation so as to manage the motivational level of their employees.

4.3 Interviews In order to use qualitative data collection approach, telephonic interviews were conducted with the employees of the bank. Only the most important questions required for the research, were put in the interview so as to make it precise and result oriented. In order to understand how motivated people are in different places and to investigate the link between organisational culture and motivation, employees from different working backgrounds were interviewed. All the questions asked in the interviews are attached in appendix. The primary objective of interviews was to understand the reason behind the responses made by employees while answering questions in the questionnaire. Although full confidentiality was assured to the employees, they didnt seem to open up. Moreover, interviews were conducted during working hours due to which employees couldnt explain everything in detail due to time constraint. It was revealed from the interviews that the primary factor of employee motivation to work in the organisation is reputation of Bank. People prefer to work in the high-profile organisation. However, couple of people clearly said that they were not interested in the reputation or profile of the company and made it clear that they work in order to get salary at the end of the month. One employee (customer advisor) was attracted by the part time hours offered by the Bank while as one employee was still in hunt for seeking a new job.

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Besides salary/wages, employees receive rewards and incentives such as discount on insurance cover, bonus on reaching pre-defined targets. Most of the employees were working on performance related pay. As revealed by the results of the questionnaire, interviews too showed that employees were in favour of good relationship with their peers, subordinates and bosses. However, it was observed that female employees seem to be more positive regarding employee relationships, while as most of the male employees did indicate that they were there just to earn money. One of the male employees stated that the available work environment was not good for him. Employees in sales department were disturbed too, where a sales manager stated establishing good employee relationship is too hard because of the constant management changes, because by the time employee gets used to the managers leadership style, there is a change of management. Too many changes in management can de-motivate employees, in that they find it difficult to adapt with the new management constantly. Regardless of the comments made on previous question, when asked about importance of good relationships with peers and subordinates all the participants replied that it is good relationship is important in order to work efficiently. One of the participants from insurance department stated I would not give my best if my manager is not good. Over all responses for this question emphasized the need for total commitment and team work in the workplace. All the people, whether responding to the questionnaire or interviews, spoke in favour of good employee relationship as an important factor for motivation and performance of the employees. Such an environment helps in generating team spirit and makes it easier to solve problems and conflicts within the workplace. As stated by one of the female managers, good working relationship with my subordinates make my job easier. Question 3 on the interview got the similar response from all the participants. When asked how important training for the motivation of employees is, all the participants responded that training is an important factor to get motivated to work in a workplace. One of the employees stated when your organisation provides you training, you take company interests at heart. Training provides job enrichment and prepares employees to accept new challenges. The interviewees tend to believe that training will encourage employees to work harder and achieve desired targets smoothly. These results were similar to the studies examined previously in the literature review. For example, Hofstedes study in Amsterdam showed that unskilled workers were the least motivated people in the workplace while as managers and other well trained employees were more motivated. Thus participants made it clear that training is very important as it removes weaknesses and improves efficiency of employees. One of the employees states, training is beneficial for both employees and company, in

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that it improves the skills of employees and skilled employees add to the performance of the organisation. When asked about the importance of salary, it was observed that managers and senior employees give equal importance to salary and job satisfaction. On the contrary, freshers, temporary employees, and employees with lower positions give much importance to salary than anything else. One of the senior employee said, if you are experienced and have complete skills to do the job, then you deserve a good salary. This was a fair comment; however, temporary employees state that they work to get salary at the end of month and showed no interest in careers. One of the temporary employee stated, my contract with the bank ends within next two months, how come I would be interested in the job satisfaction here. Examining the literature, it was apparent from the study carried by Hofstede (2001) in Amsterdam, where most of the workers came to earn salary and were completely dissatisfied with their job. It was learned from the literature that increased responsibilities add to the motivation of the employees and make them work harder. This is because responsibilities make them feel their contribution is of much importance and makes a difference (Bruce and Pepitone, 1998). However, the responses for this question were different from what was expected by the researcher. When asked about responsibilities, one of the employee from human resource department said, I felt useless when I had less responsibilities and when too many responsibilities were put on me, I found it difficult to deal with the pressure. One of the employees from insurance department claimed that responsibilities are good as long as there is someone else to support. It was observed from these responses that issue of responsibilities depend on the individuals whether he/she can deal with too many responsibilities and work in pressure. Question 6 of the interview was vital for the research. Employees were asked to comment about what motivates them at the workplace and the responses varied from person to person. One of the employees stated that he gets motivated when he is praised for his work. He further explained that his manager treats him very well and that was the reason for him to work even with more interest. One of the sales advisors was motivated by solving customer queries and was happy in meeting new people every day. It was also observed that feedback from the managers acts as motivator for some employees. Some people were motivated due to good employee relationships and friendly working environment. By analysing responses given to both questionnaire and interview, it has been revealed that the most common motivators for the employees are recognition, high salary, promotion, and culture of the organisation. 65

When asked about the culture of their organisation, employees described their culture as collectivist. As it was also revealed in through the responses to the questionnaire, people seem to be happy working in team and friendly environment. However, one of the interviewees stated that the culture of the bank is not good enough as there is no commitment from the managers. People work there in order to get wages at the end of the month. But this was not the case with other employees as they felt good about the culture of the company. Most of the interviewees state that senior managers have brought the culture which is considerate to employees. As discussed in the literature review, it is up to the management and personal specialists who are in the company for influencing the behaviour in the desired directions meeting the needs of both enterprise and workforce (Schwalbe, 2009). As expected by the researcher, all the employees agree that there is a connection between organisational culture and employee motivation. One of the managers stated, if the culture is people oriented and committed, then the motivation is natural at the work place. However, one of the interviewee has been working on the same job position for last 4 years and was the least motivated. This suggests that organisational culture should be such that it takes care of both employees and the companys interests. In this regard, one of the employees from the sales department said that if culture is creating negative atmosphere and keeps management detached from staff then employees will feel de-motivated Employees also commented in favour of organisational culture having its impact on employee performance. One of the managers from human resource department claimed that it is the culture of an organisation that motivates employees to work harder. Similar comments were made by one of the staff members from insurance department by stating good organisational culture motivates employees and higher motivation always results in higher performance. This comment was of great significance from researchers point of view as it covered both the objectives of this research i.e. to investigate relation between organisational culture and employee motivation and organisational culture and employee performance. 4.4 Summary of findings To sum up the chapter of finding and analysis, it can be said that the primary data collected through questionnaires and interviews proved to be in favour of the research objectives. It was learned from the analysis that employees, in the first place, are motivated by high salary. However recognition and good employee relationships were also chosen as the factors of motivation by the employees. Majority of the employees feel the importance of employee-driven culture to be present in order for a better motivated staff. Employees 66

beliefs and shared values were keenly observed through the questions asked to them. Employees did stress that rewards and salary increase is of great importance and agreed that if the culture is employee oriented, the good performance would be a normal days work. In addition, according to the correlation presented above, hypothesis made by the researcher has been tested true, in that there is a highly positive correlation between organisational culture and motivation. The better the organisational culture the is higher will be the motivational level of employees.

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Chapter 5: Conclusion
5.1 Introduction The primary objective of this research was to investigate the impact of organisational culture on employee motivation. There have been the issues relating to the assessment of organisational culture (Maier, 2002). The variables used to measure organisational culture in this research were similar to the variables used by Morcoulides and Heck (1993) for their study on organisational culture. These are; individual beliefs and values, organisational values, climate and tasks, and structure. As revealed from the correlation between organisational culture (organisational values, working environment, and employee relationships) and employee motivation, a positive correlation has been found between the two. This suggests that organisational culture has got a positive impact on employee motivation. The better the organisational culture is the higher will be the motivational level of employees. 5.2 Relating findings with hypothesis In order to show the relation of hypothesis and findings, it is essential to review the proposed hypothesis. The hypothesis made by the researcher has been that the organisational culture is one of the important factors within the working environment to have an impact on the motivation of the people within it. Although various authors have stated organisational culture as a main component of business, most of the companies till date, do not believe that the organisational culture can influence the behaviour of the employees. As revealed from the correlation (presented in finding and analysis) between the variables of organisational culture and employee motivation, there is a positive correlation between the two, hence the results of this research are in favour of hypothesis. As analysed from the findings, it was observed that culture of the organisation influences the behaviour of the people working within it and has an impact on their motivation to work. As mentioned in the literature, Brown (1998), Schneider and Synder (1975), Sempane et al. (2002), have discussed that organisational culture has an essential impact on employee motivation. It is apparent from the responses made to the initial questions on the questionnaire that all the employees want to work in the company with high profile/status (see responses to Q. 4 in findings). Employees agreed that the reputation of the company plays an important role in 68

working within a company. However, some of the employees made it clear that they were interested in earning money only, but that does not mean that the employees who were interested in reputation/profile of the company had no interest in money. Responses to Question 13 on the questionnaire made it clear that all the employees need good salary to work in an organisation (see Q13 in findings). These results also relate to the factors of motivation given by Herzberg, Maslow, and Vroom in their motivational theories already discussed in the literature review of this dissertation. It was also observed that people are interested in good relationship within the workplace. Questions related to employee relationship were asked in both questionnaire and interviews and almost all the employees believe that good employee-relationship leads to higher motivation, increased performance, and overall success of the organisation (see responses to Q. 11, 12, and 13 in findings). According to Mullins (2008), in people culture, employees like to team up and work together for the sake of organisation. People in such an organisation work with full consciousness and are motivated to work together and be part of such organisation (Martin, 2002). The overall observation of this research revealed that the most dominant factors for the motivation of employees were high salary, employee relationships, and staff development. All the employees gave importance to good salary. Employees believe that good relationship with peers/subordinates makes their task easier and interesting. Training has been the issue with most of the employees of the bank. However, employees believe that company should provide training to its employees in order to develop their careers and in turn achieve increased literature discussed performance from them. Analysing the results from the findings and examining the in chapter two of this dissertation, it is quite apparent that the motivators found within the staff of J&K Bank were similar to the motivators given by Herzberg in his two-factor theory.

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Chapter 6: Recommendations
6.1 Introduction As mentioned in the introductory part of this research, every organisation aims at achieving the pre-defined desired goals. Human resource management of an organisation plays an important role in managing people in a way so as to achieve those desired goals (Armstrong, 2005). Employee behaviours, the forces that drive them to behave in the way they do, and the important factors relating to the motivation of these employees have been discussed in this dissertation. This research is not beneficial to author only, but it also highlights the key issues needed to be considered by the management of Jammu & Kashmir Bank so as to manage their work force more efficiently and effectively. This dissertation has thrown light on some of the critical decisions about how to manage people in an effective manner so as to achieve organisational goals. These are; making management aware about the factors that make employees unhappy, satisfying employee values by improving organisational culture, and creating a better and employee-friendly environment. In order to work with a better motivated staff, it is essential for the management to understand the impact of organisational culture on employee motivation. Management needs to understand the behaviour of the employees and how they feel about the organisation. Although most of the employees were happy with the employee-relationships within the workplace but it was identified from the responses of the participants that the problems like training, management stability, and reward system exist in the organisation. These are discussed below. 6.2 Training and development Training and development is one of the main aspects to be improved by the organisation in order to increase employee motivation and increase performance. This fact has also been revealed by Kazmi (2008) while mentioning that employees of J&K bank want their organisation to provide them with proper job training so as to face the new challenges required to fulfil their day-today tasks. It was also revealed from the responses given by the employees to question 16 on the questionnaire, where 53% employees want training as a development opportunity to be offered by the company. One of the interviewee also stated that when company spends money and time to train you properly so as to perform better 70

and improve career opportunities, you get more attached to the organisation and feel its interest at heart. Training has been defined as an activity that changes the behaviour of the people (Khan, 1998; p30). He further emphasized that training is not important only to increase productivity but to inspire and motivate staff by letting them know how important their jobs are and provide them adequate information required to perform their job. So, in order to carry their operations smoothly and with a motivated workforce, J&K bank needs to provide the necessary training and development opportunities to its employees. 6.3 Rewards and incentives Rewards and incentives are the significant elements increasing employee motivation and help an organisation to make their staff behave in desired manner (Thompson, 1996). As mentioned in the literature review, both, Herzberg and Maslow have emphasized the inclusion of rewards and incentives so as to develop a motivated staff. It was revealed from the findings that only 49% employees were happy with the rewards provided by the organisation (see question 6 in findings). It was also revealed from the findings that employees want salary increase as reward to their performance. Management needs to consider these responses from the employees and select the rewards as per the wishes of the employees. As discussed earlier, Bogardus (2009) suggests that organisation needs to review the total rewards strategy for selecting the type of rewards to be offered, in that it is used to determine how the resources available for rewards programmes can be used to best advantage in attracting, motivating, and retaining employees. 6.4 Recognition It has been observed from the research that employees are get satisfied when praised for their work. This gives an indication that recognition for their work makes employees feel more satisfied. Moreover, it was also observed that employees like to get positive feedback for their work. According to Schawrtz (2006; p152), although praise (recognition) is an undervalued reward, but the expression goes, a little praise can go a long way. There are so many things to recognize someone for. As commented by one of the interviewees, I feel on top when I get praised for my work. Schawrtz (2006) further explained that even the work itself can act as a reward for some people. Some people feel recognized by just getting more new responsibilities, in that it leads to a new and exciting work experience. Empowerment or letting an employee take the lead in something can, can be a great reward. In some cases, promotion is the ultimate recognition for a job well done. Management needs to consider all these issues so as to improve the culture of the organisation and push the motivational level of the employees so as to achieve organisational goals efficiently.

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6.5 Effective management According to Prokopenko (2000), increasing organisations efficiency and productivity starts at the management level since it is primarily the responsibility of managers. Improving an organisations culture can make an important contribution towards solving specific problems. As suggested by Armstrong (2005), sound management of attitudes towards human resources can create a better cultural orientation, resulting in more effective work. Thus, it is very important to accept that attitudes as well as motivation can be managed. He further emphasized that abilities and performances can be improved by proper recruitment and selection, job placement and rotation, training and development. These are all good management practices and strategies to be applied in order to have a better motivated team in a good organisational culture. 6.6 Recommendations for further research As mentioned earlier, due to the limitations of the study like time constraint, small sample size, and the distance factor, in that the researcher has conducted this research on J&K Bank (Kashmir, India) while being in UK. Because of these mentioned factors, this research lacked depth. Therefore it would be beneficial to conduct a much better study that will help in understanding the subject matter in more depth. Large sample size should be chosen by the researcher. Moreover, cultural variance in different regions can have an influence on motivation. Therefore, it would be more interesting to conduct the study on organisational culture of more than one company in different regions to investigate the impact of organisational culture on employee motivation in different countries or regions.

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Appendix-1 Research Questionnaire

1. Please select your gender Male Female

2. Please identify your job status? Permanent staff member Agency staff Temporary staff member

3. How long have you been working in this organisation? Less than 1 year 3 years to 5 years 1year to 3 years More than 5 years

4. What attracts you to the company you are working for? (please tick) Reputation Benefits/package Job satisfaction Convenience

5. In the last six months how many times have you been absent from work? Once Three times Twice More than thrice

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6. Do you get rewards or incentives for your achievements? Always Rarely Sometimes Never

7. What rewards and incentives should the company provide? Increase in salary Bonuses Commission

8. Employee motivation affects the overall efficiency of organisation. Strongly Disagree Disagree

Strongly Agree

Agree

9. The more the employees are motivated the less will be the attrition rate. Strongly Disagree Disagree

Strongly Agree

Agree

10. Motivation determines the potential employee performance. Strongly Disagree Disagree

Strongly Agree

Agree

11. How important is it for you to have a good relationship with your peers? Very important Not important at all Not so important

12. How important is it for you to have a good relationship with your subordinates? Very important 81 Not so important

Not important at all

13. Good employee-manager relationships increase organisational effectiveness. Strongly Disagree Disagree

Agree

Strongly Agree

14. Better working environment is essential to achieve organisational goals smoothly. Strongly Disagree Disagree

Agree

Strongly Agree

15. Company reputation increases the morale of employees. Strongly Disagree Disagree

Strongly Agree

Agree

16. What kind of development opportunities should the company offer to staff? Update training New assignments and work experience Internal knowledge sharing events Job rotation

17. How important is the level of salary to you? Very important Not important at all Not so important

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18. Please number in order of preference what factors motivate you, with 1st the most and 5th the least. Job satisfaction High salary/benefit package Good relationship with peers/subordinates Organisational culture Nature of work itself

19. Are you happy with the working environment? If NO Please state the reason. Yes ............................................ No ................................

.............................................................................................................. 20. To you what is the value of feedback to motivate or de-motivate a person? ............................................................................................. ................................................................................................. 21. Have you ever complained about anything in your work place? Yes No

If yes, what was it? ..................................................................................................... What was done about it? .............................................................................................

22. How important do you think organisational culture is? Very important Not important at all Not so important

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23. How would you describe the culture of your organisation? Strong Average Satisfactory Poor

24. Organisational culture has a significant influence over Employee motivation Both motivation and performance Performance None of the above.

Thanks for taking part in this questionnaire.

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Appendix-2

Organizational Culture Positive Total / Value % age Negative 12 83% pos 12 66.66 neg 12 83.33 pos 12 83.33 pos 12 66.66 neg 12 66.66 neg 12 83.33 pos 12 91.33 pos 12 83.33 pos 12 66.66 neg 12 83.33 pos 12 83.33 pos 12 83.33 pos 12 83.33 pos 12 66.66 neg 12 66.66 neg 12 66.66 neg 12 83.33 pos 12 91.33 pos 12 83.33 pos 12 58.33 neg 12 75 neg 12 83.33 pos 12 66.66 neg 12 83.33 pos 12 91.33 pos 12 58.33 neg 12 83.33 pos 12 83.33 pos 12 91.33 pos 12 100 pos 12 83.33 pos 12 83.33 pos 12 91.33 pos 12 83.33 pos 12 66.66 neg 12 83.33 pos

Respondents OC1 OC2 OC3 Value 1 3 3 4 10 2 3 3 2 8 3 4 3 3 10 4 2 4 4 10 5 3 3 2 8 6 3 2 3 8 7 3 3 4 10 8 4 4 3 11 9 3 3 4 10 10 4 2 2 8 11 3 3 4 10 12 3 4 3 7 13 3 3 4 10 14 3 4 3 10 15 3 3 2 8 16 3 2 3 8 17 2 3 3 8 18 4 3 3 10 19 3 4 4 11 20 2 4 4 10 21 3 1 3 7 22 3 3 3 9 23 3 4 3 10 24 1 3 4 8 25 3 4 3 10 26 4 3 4 5 27 3 1 3 7 28 3 3 4 10 29 3 4 3 10 30 4 3 4 11 31 4 4 4 12 32 4 3 3 10 33 2 4 4 10 34 3 4 4 11 35 2 4 4 10 36 1 4 3 8 37 2 4 4 10 85

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11

12

91.33 pos

Employee Motivation

EM1 4 4 4 4 4 2 3 4 4 4 3 4 4 3 4 2 4 4 4 3 1 3 3 2 3 3 3 2 3 4 3 3 3 3 3 3 3 3

EM2 3 3 3 3 3 3 4 4 4 4 2 4 3 1 3 4 3 3 3 4 2 3 3 3 4 3 4 3 4 3 2 3 3 3 3 3 3 4

EM3 3 3 3 4 4 3 4 3 2 3 3 4 3 4 3 4 3 4 4 3 4 2 4 2 3 4 4 1 3 3 3 4 4 4 4 3 4 4

Value 10 10 10 11 11 8 11 11 10 11 8 12 10 8 10 10 10 11 11 10 7 8 10 7 10 10 11 6 10 10 8 10 10 10 10 9 10 11

Positive Total / Value % age Negative 12 83.33 pos 12 83.33 neg 12 83.33 pos 12 91.33 pos 12 91.33 pos 12 66.66 neg 12 91.66 pos 12 91.33 pos 12 83.33 pos 12 91.33 pos 12 66.66 neg 12 100 pos 12 83.33 pos 12 66.66 neg 12 83.33 pos 12 83.33 pos 12 83.33 pos 12 91.33 pos 12 91.33 pos 12 83.33 pos 12 58.33 neg 12 66.66 neg 12 83.33 pos 12 58.33 neg 12 83.33 pos 12 83.33 pos 12 91.33 pos 12 50 neg 12 83.33 pos 12 83.33 pos 12 66.66 pos 12 83.33 pos 12 83.33 pos 12 83.33 pos 12 83.33 pos 12 75 neg 12 83.33 pos 12 91.33 pos 86

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