Terminology for the Product Catalogue

Name Product Offering

DEFINITION
The presentation of some specified item for sale, rental, or lease to the marketplace. A product offering typically specifies capabilities that are on offer to the customer (these are the customer facing services). The tangible or intangible items required to deliver these capabilities are detailed within the resource specifications that are used by the customer facing services. The cost of a product offering is defined in its associated price plans. There can be one or more price plans available concurrently for a product offering. A product offering can be further classified as being: - Basic Optional - Bundled - Account Level - Shared A sold instance of a product offering is referred to as a product subscription. A kind of product offering that specifies benefits that can be purchased by a customer and that do not take the form of a subscription. An example might be a product offering describing a handset that is for sale. Unlike other kinds of product offering, the fulfilment of an order for a non-subscription product offering does not result in the creation of a product subscription. A product offering that delivers some kind of

COMMENTS

Non Subscription Product Offering

Shared Product

Name Offering

DEFINITION
capability or benefit that when sold, can be shared across a number of basic product subscriptions. For example, a product that provides closed user group calling capability between a numbers of subscribers. A product offering that delivers some kind of capability or benefit that can be applied at the level of a customer's billing account. For example, a product that enables electronic bills to be generated for a specified billing account. A product offering whose sale is not dependent upon the sale of any other product offering. Optional product offerings can be attached to the basic product offering. Proxifun and Proxipro are examples of basic product offerings. Typically, the purchase of a basic product offering is the means by which Customers can acquire a subscription to the Proximus telecommunications network. A type of product offering that represents a grouping of product offerings to be made available to the market. The grouping may consist of other bundled product offerings and/or basic product offerings and/or optional product offerings. Customer facing services are not offered as part of a bundled product offering. They can only be offered as part of an offering within the bundle. Specific price plans are created for a bundle. These contain other price plans which are available for the offerings within the bundle. A kind of product offering whose sale is dependent upon the sale of basic product offering. The optional product offering is typically used to specify product offerings that will provide customers with enhancements to their telecommunications subscriptions. Product rules are used to define which optional products are available for which basic products. A business rule that defines who may purchase a given product offering. Rules for a Product Offering can specify 1. which Product Offerings this Product Offering can be combined with 2. which Product Offerings this Product Offering cannot be combined with 3. the Market Segment that can buy this product (e.g. residential, SME, Corporate) 4. Whether this is a Product Offering for a given type of Party Role (e.g. Customer, Prospect, Employee, Partner, MVNO) A type of Product Offering Eligibility Rule that defines which Product Offering subscriptions must be already held by a Customer for this Product Offering to be purchased by them.

COMMENTS

Account Level Product Offering

Basic Product Offering

Bundled Product Offering

Optional Product Offering

Product Offering Eligibility Rule

Product Offering Exclusion Rule

Name Product Offering Inclusion Rule Product Offering Market Segment Rule Product Subscription

DEFINITION
A type of Product Offering Eligibility Rule that defines which Product Offering subscriptions must not be already held by a Customer for this Product Offering to be purchased by them. A type of Product Offering Eligibility Rule that defines which Market Segments are allowed to be purchase the Product Offering. Examples include Residential, SME, Corporate etc A record of a product offering that has been procured by a customer, by means of an order. A product subscription may have one or more installed price plans, and is realized as one or more installed customer facing service(s) and their associated installed resource(s). Each product subscription may have a registered end user. A product subscription may have one or more installed payment accounts (billing accounts/prepay accounts). A Customer Facing Service defines the characteristics and behaviour of a particular service as it is perceived by a customer. Customer facing services describe capabilities that can be offered to customers in the form of product offerings. Configuration constraints for customer facing services are defined in terms of customer facing service parameters. For example, the CLIP/CLIR Management capability of the GSM network can be specified as a customer facing service that is delivered through a product subscription called ProxiFun. The default configuration of CLIP/CLIR Management capability (on/off) is recorded in the specification as CFS parameter values. The C.F.S. Dependency Rules define the technical dependencies between Customer Facing Services. The rule can specify that if a C.F.S. is used within a Product Offering then another C.F.S. must or must not be included in that Product Offering and/or any other Product Offering that a given Customer is subscribing to. A type of C.F.S. Dependency Rule that defines for a given C.F.S. which other C.F.S. it cannot be combined with either in a Product Offering A type of C.F.S. Dependency Rule that defines for a given C.F.S. which other C.F.S. it must be combined with either in a Product Offering or in two Product Subscriptions An installed customer facing service defines the characteristics and behaviour of a particular service as seen by the customer and installed within the context of a product subscription that has been purchased/obtained. Installed customer facing services are directly related to product subscriptions

COMMENTS

Customer Facing Service

CFS Dependency Rule

CFS Exclusion Rule CFS Inclusion Rule Installed CFS

Name Installed CFS Parameter Content Specification Brand

DEFINITION
as well as to installed resources. A value for a particular CFS parameter type within a specific installed customer facing service. The installed CFS parameters define the customer specific configuration of an installed service. The specification of a single individual piece of content which can be a game, a ring-tone, a song, a picture, or any other information or data offered by Belgacom as part of a specific product offering. A common identification of a portfolio of Product Offerings through a combination of a name, identifying mark, logo, visual images, symbols, design and colours. The Brand is used to define the portfolio of Products and their associated customer experience in a way that appeals to a particular Market Segment and to differentiate the portfolio from similar products offered by competitors or BMB itself. A general term covering all specific instances of resources that are of interest to Belgacom. Resources typically form the core of some kind of inventory management activity. Resources may be reserved (see resource reservations) and subsequently installed (see installed resources). Resources have unique serial numbers or similar identifiers. A Resource that whilst being manageable and configurable does not appear in a physical inventory or tangible asset list belonging to Belgacom, a customer or some other third party. Examples include Electronic Addresses such as MSISDNs A piece of physical equipment that can appear in a physical inventory or tangible asset list belonging to Belgacom, a customer or some other third party A specification defining the common characteristics that are applicable to a set of resources. Example resources that require specification are: MSISDN IMSI SIM Card Mobile Station Mobile Station Accessory etc Customer facing services may be associated with resource specifications in order to identify kinds of resource that might be required when they are delivered. E.g GSM Connectivity service requires an MSISDN and a SIM Card. Product offerings may be related to resource specifications in order to define the kind of resources that they comprise. E.g. the Proximus Nokia 7210i Product offering is specified as comprising a Mobile Station plus a Mobile Station Accessory. The record of a resource that has been installed within a product subscription. Installed resources are attached to the installed customer facing

COMMENTS

Resource

Logical Resource

Physical Resource Resource Specification

Installed Resource

Name Price Plan

DEFINITION
services to which they apply. A pricing scheme that defines the amount, usually in money, asked for, when a product offering is bought, rented, leased, used etc. The price plan is valid for a defined period of time. The price plan can define the charges to be applied for: - Acquiring this specific product offering - Continued subscription to this specific product offering - Usage of Customer Facing Services within the product offering - Other event based charges applicable to the product offering. Some price plans exist solely with the purpose of bundling other price plans. These are available to bundled product offerings only and contain the price plans that apply to the offerings within the bundle. A single element of a price plan that gives the price to be charged/discounted/allowed for a unit of consumption of a product or service at a particular time and location. A single element of a price plan that gives the price/discount or allowance, for a unit of consumption service at a particular time and location A single element of a price plan that gives the price to be charged/discounted/allowed for recurring events for a given product such as monthly fee. In this case the Unit of Measure relationship (to the parent concept) defines the frequency of the reoccurrence of the charge. A single element of a price plan that gives the price/discount/allowance for a non-recurring event such as a product set-up charge A category used to group Price Plan Service Usage Elements by 'type of call'. Values include: International National Roaming These are used to report the Usage on a Customer's Invoice A facility providing a customer or end user with the use of a product or resource in a particular manner. A service that interacts with a resource to support a Customer Facing Service A type of Product Offering that may bundle other Product Offerings or offer discounts off standard Price Plans for a limited, well defined period. A person, organization, sub-division of an organisation, or group of persons/organizations of interest to Belgacom.

COMMENTS

Price Plan Element Price Plan Service Usage Element Price Plan Recurring element Price Plan Non recurring Element Price Plan Service Usage Category A Service Resource Facing Service Promotion A Party

Name

DEFINITION

COMMENTS