Street, page 1

Recommandation Article of the week

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Original :

Sportswear

Fashion

Luxury

Drinks

Soft

Food

Pitch

Transversal :

Street

Sliding

Digital

Youth

SPORTSWEAR

New Balance celebrates talented people - adi Originals allows FB-users to custom their Timeline creating a branded cover image (FR) - adi & Derrick Rose, one of the brands major faces, extended their contract for 14 additional years (US) - Eastpak will participate to Colette (concept-store)s 15th anniversary through a creative workshop (FR) - Nike Football unveils an aspiring spot suggesting that Brazil's team major enemy might be itself (Brazil) - Nike Football: Boris Diaw (basket player) shot athletes & celebrities wearing FR new away shirts (FR) - Nike pays homage to J. Lin w/ a pair of Zoom Hyperfuse, the shoe hes been wearing this season (US) - Nike: Amateur Basketball project starts w/ a spot star. a Parisian local team from la Goutte dOr (FR) - Sneaker Freaker web mag. throws a party where the buffet is shaped as a giant Nike Air Max 90 (DE)

Fashion

Desigual opens a concept-store enhancing the brands DNA through a happy multicultural bazaar (ES) - Tesco launches a Facebook-based virtual fitting room to make womens life easier (UK) - [Data] Tom Ford gives men 5 easy lessons on how to be a modern gentleman (US)

video games
- Angry Birds gets a themed area in Srknniemi amusement park (Finland) - PONK: an experimental Kinect tennis game combining a 2D playground w/ 3D real elements (FR) - Ubisoft spreads some rumors on Assassins Creed through the share of a visual on their FB page (ww)

Luxury

Cartier unveils through FB a short movie and brings back its original brand icon: a panther (ww) - BurberrYouth, page 1ated Gifs to offer a more detailed perspective on its collection previews (ww) - Hugo Boss narrates the love story of two Parisians through an interactive expe. on FB and Twitter (FR) - Louis Vuitton allows a few lucky customers to buy personalized business bags (ww) - Louis Vuitton launches a short film to capture Hong Kongs essence and connect w/ its consumers (CH) - Nina Ricci unveils a short film made by Inez & Vinoodh to express their vision of the SS collection (ww)

Alcoholic Drinks

Guinness invites everyone to celeb St Patricks Day & makes it the The Friendliest Day of the Year (ww) - Budweiser offers fans to trace the origins of their beer & take a virtual tour, thanks to QR-code (US) - Carlsberg inaugurates its new Parken Stadium stand w/ the burst of a gigantic beer bottle (DE) - Cointreau Privs VIP soires comes back in Paris to be hosted by Alexis Mabille, fashion designer (FR) - Heineken Open Design Explorations project merges young designers w/ nightlife clubbing culture (IT) - J&B pursues its packaging craziness with stand-out limited ed. bottles to be sold in Paris (FR) - Smirnoff x Beastman & Nanami Cordroy (artists) releases 2 stunning limited ed. bottles (AUS) - [Report] Beer consumption in restaurants rose up to 9% in 2011 to reach 23.6$M (US) - [Data] Stunning pictures of alcoholic beverages taken with a poweful microscope (US)

Soft Drinks

Coca unveils the trailer of Beat 2012 docu., whose soundtrack will be made w/ athletes sounds (UK) - Coca celebrates its 125th anniversary through a mind-blowing video experience (Turkey) - Diet Mountain Dew sponsors NASCAR & launches a spot starring Dale Earnhardt, a popular driver (US) - Lipton Ice Tea releases a funny spot starring Hugh Jackman being harshly slapped (ww) - Sprite aims to find young basketball talents through its largest global campaign ever (ww) - vitaminwater dresses up Parisian iconic statues to be part of a treasure hunt during Fashion Week (FR)

Food

Bamboo Sushi, a sustainable sushi restaurant, reveals a video that tells how sushi are made (US) - Carls Jr x American model Kate Upton to create a sulfurous ad for its new spicy burger (US) - Fast food brands in France are making fun of a rumor around Burger Kings return (FR) - Food Reporter shows that its cooking social network have been a success after one year (ww) - Kelloggs listens to its fans tweets and creates a recipe especially made by an influent follower (US) - Lactofree, lactose-free milk, is now allowing humans but also hedgehogs to drink it (UK)

Pitch Cosmetics / Retail

YSL launches its anti-ageing line through a digital campaign using Instagram, Youtube & FB (ww) - Bruce Willis is to launch a perfume called Lovingly, addressed to women and inspired by his wife (US) - Dior launches its digital platform through a web mag. that reveals its make-up secrets (ww) - Este Lauder launches a Mad Men-inspired makeup collection and brings back the 1960s vibe (US) - Lanvin transforms you into a French dandy thanks to a FB app w/ face recognition (FR)

Transversal Readings

Street Culture
- P183, a street artist nicknamed Russian Bansky, protests against politics through graffitis (RU) - Bansky-like Iranian brothers are risking their life in their home country to make original graffiti (Iran) - United way of Puerto Rico highlights domestic violence w/ graffitis containing hidden messages (PR)

Sliding Culture
- 5Boro, a NY skateboarding crew, releases a video to chronicle the premiere of its new movie (US) - LIFE magazine makes a photographic documentary to show how skateboard was in the 60s (US)

Social Media - Digital

- 1st 4D amusement park is launched in Seoul and allows visitors to live an immersive experience (SK) - A comparative study between Google+ and Pinterest users reveals some gender specificities (ww) - Facebook now allows brands to tell their whole story through its Timeline (ww) bla bla bla