The top ten advertising agencies of India (2006-2007) * Ogilvy and Mather Limited:- Headed by Mr.

Piyush Pandey: The most local of the internationals, The most international of the locals are words written to describe the identity of Ogilvy. Basically, what this means is that the advertising agency follows the local market, understands the customer's needs and then networks worldwide with MNC and other relevant clients. In all its years of business, Ogilvy has struggled to build brands and has proved its ability to build brands. The agency does its best to enhance the customer-brand relation. For this, it undergoes the process of scrutiny of the tools and techniques which work well to build a long and lasting association with a brand. * Mudra communications Pvt. Ltd:- Head: Mr. Madhukar Kamath: The agency practises the art of communication in order to express ideas that can shape the brands. As the name suggests, the agency is influenced by the artistic traditions of Indian dance, drama and painting. These, in turn, inculcate feelings, ideas, thoughts and emotions for the success of a brand. Mudra peeps into the local consumer markets, channels and media, and has its own identity in communication of brands. It looks for the entrepreneurial zeal which causes continuous and speedy growth for each brand. The advertising agency always believed in doing interesting work that pleases its clients. * Lintas India Pvt. Ltd:- Head: Mr. Pranesh Misra (President & COO - Lowe, India): After the merge of Lintas India Ltd. with Lowe Lintas and Partners group of the UK, it is now known as Lowe Lintas. India Pvt. Ltd. The turnover of Lintas is Rs. 750 crore. The advertising agency inculcates advertising, media buying house, direct marketing, public relations, design consultancy, market research, events, rural communications and interactive communications. Enterprise Nexus, the agency partner of Lowe in India, continues to be a member and is known as the Independent Brands division which is the only specialist in advertising and marketing communications. Lowe Lintas India is a successful agency which is inclined towards quality creative advertising and works for the benefit of its clients. * JWT (Hindustan Thompson Associates Pvt. Ltd.):- Head:Mr.Colvyn Harris (Chief Executive Officer): The advertising agency has a special portfolio which includes creativity, innovation, clients, case studies, awards, well-thought out leadership and talent. Clients perceive the agency as a resource of ideas which tell the brands story to the customer, dealing with market research. In this process, the agency includes innovative ideas. * FCB-Ulka advertising pvt. Ltd:- Head Mr. Anil Kapoor (Managing Director and CEO): FCB, being one of the the top three advertising agencies in the USA, ranks number 10 in the world. FCB-Ulka has made its mark in India as Ulka Advertising. It was founded in 1961. On the creative front, Ulka is known to stand out. FCB-Ulka has made a smooth transition from a creative shop to a large mainstream agency. Around the mid-seventies, FCB-Ulka had become the fifth largest agency in India and has sustained this status till date. The efforts of FCB-Ulka deserve praise. It also gave recognition to those brands that were not in the limelight earlier but are now completely above other market players. Santoor soap did thorough research and focused on advertising which gave growing sales figures against stiff competition from Levers and P&G brands. Not surprisingly, FCB-Ulka is seen as a turnaround specialist - an agency that does brand building and more. * Rediffusion DY&R Pvt Ltd:- Mr. Mahesh Chauhan (President):

This advertising agency places its people first. It believes that the strength of a brand lies in the efforts the people of the organization make. Rediffusion DY&R follows system-driven thinking in its culture. The agency attracts right minds because it thinks of a perfect balance between creativity and strategy. * RK Swamy BBDO Pvt Ltd:- Mr. Srinivasan K Swamy (Head) It is the agency of the worldwide-renowned BBDO network. The advertising agency suggests comes up with solutions for its clients regarding their marketing communication problems and provides them with intelligent solutions and supports them in attaining their goals. The symbol or logo of the advertising agency is Hansa and is known to separate milk from the water. Similarly, RK Swamy of BBDO is capable of deriving the essential elements from the irrelevant ones in order to promote each brand. The agency practises high level of commitment and spirited teamwork for a common cause. * McCann-Ericsson India Ltd:- Sorab Mistry (Head) This advertising agency is a leading global agency and has the power and passion to achieve its mission .McCann-Ericsson is known as a world class advertising agency and has found outstanding talent in its employees. * Leo Burnett:- Mr. Arvind Sharma (Chairman and CEO): The advertising agency is totally idea-centric. It generates big brand ideas. It regards the pencil as its engine no matter the size - it is the means through which it can generate plenty of creative ideas. The agency is never too satisfied with its endless efforts in building up a brand. It believes that the brands can become and remain leaders by building better ideas. It's no wonder that the founder of the advertising agency, Leo Burnett, regards the pencil as a metaphor for the kind of ideas he was coming up with for his clients. * Grey worldwide (India) Pvt Ltd:- Mr. Nirvik Singh (President south east Asia & chairman South Asia, Grey Global): The agency handles above the line advertising for the Grey group. It has launched Dominos in India. It has had Ambuja cement, Thums Up, Arrow, Lee and many more brands in its portfolio. The mission of the agency is to remain the largest global integrated agency to leading brand ideas. The list of the top ten advertising agencies is not always stable and remains interchanging. The additions and deletion of a few of them formulates the list. But each of them are making their way to becoming the best, and their efforts are making are each making a mark in the Indian advertising scenario.

With globalization penetrating every realm of our lives today, it is not surprising that advertising in India too undergone tremendous growth over the past decade. The 30-second slot between TV shows is a largely coveted space for most advertising companies today. Indian television viewers are very much influenced by visual ads and print ads, thus expanding the product consumer base. Mumbai continues to be the major advertising hub of this country. Here is a quick sneak peek at the top ten advertising firms of India as of today. 1. Ogilvy & Mather is an international advertising, public relations and marketing agency established in 1948. This New-York based firm operates in 125 countries across the world, with its Indian operation centreOgilvy Advertisingin Mumbai. Ogilvy & Mather is the creative team behind Indias most successful and renowned brands such as Hutch (Vodafone), Cadbury, Asian Paints and Fevicol. The O&M network offers services to countless Fortune Global 500 companies across the world. Ogilvy Advertising continues to remain Indias number one advertising agency. 2. Popularly known as JWT, J Walter Thompson is headquartered in New York having offices in over 90 countries. It was set up in 1864 and even today, continues to create, innovate and define the world of communication in India. JWT has many feathers in its cap including Nestle, Cadbury, Bayer, Ford, Nokia and Unilever. Among its several accolades, JWT was recently proffered with the Grand Prix award at the 2008 Cannes Lions International Advertising Festival for the Lead India campaign. 3. Mumbai-based Mudra Communication was set up in 1980 with the aim of using the art of communication to express ideas that shape its brands. The Mudra team focuses on its consumers and their needs and experiences. Its four agency networks ensure a customized and collaborative approach to create a brand experience for its clients. Mudra Communication has promoted famous brands like Neutrogena, HBO, Philips, Reliance NetConnect, Big Bazaar and Mary Kay in such a way that it creates a lasting impression in the hearts of the its consumers. 4. FCB Ulka Advertising Ltd., since its inception in 1961, has continued to be among the top 5 advertising agencies in India. This companys aim has always been to create advertising that is noticeable and that is most relevant to the buyer, not the seller. Some of FCB Ulkas successful ads include Tata Indicom, Whirlpool, Zee Cinema, Santoor, Sunfeast and Amul, among others. FCB Ulka is considered as a turnaround specialist that indulges in more than just brand building. 5. Rediffusion DY & R is a Mumbai-based advertising agency that was set up in 1973. It focuses primarily on integrated PR services and media relations. This firm stands proud at number 5. 6. The tagline Thanda Matlab Coca Cola is the brainchild of one of Indias leading advertising agenciesMcCann Erickson India Ltd. McCann Erickson was born out of a successful and profitable merger in 1930, and its offices in Australia, Southeast Asia, Latin America, Europe and India speak volumes about its advertising success till date. One of the many feathers in its cap is the famous brand line For everything else, theres MasterCard. 7. RK Swamy BBDO Advertising Ltd. is one of Indias leading integrated communication services providers, which is committed to developing marketing solutions for its clients. Its focusto offer intelligent, cost -effective and creative solutionshas led it to achieve a remarkable double-digit growth in the past recession-hit period. R K Swamy BBDO is a subsidiary of the R K Swamy Hansa Group, which boasts of over 1000 employees and operations across India and the USA. 8. Grey Worldwide (I) Pvt. Ltd. is a Mumbai-based advertising agency specializing is providing effective advertising and marketing solutions. With offices in Delhi, Kolkata, Bangalore and Ahmedabad, Grey Worldwide India Pvt. Ltd. is part of the larger family called the Grey Global Group. Following are some of the brands that feature on Grey Indias noteworthy list of clients: Hero Honda, Maruti Suzuki, Nestle, Indian Oil, Ambuja Cement, UTV, P&G and Godrej.

9. The creative team of Leo Burnett India Pvt. Ltd. has, over the years, successfully offered consumers with powerful brand experiences using ads like McDonalds, Heinz, Complan, Bajaj and HDFC, to name a few. A regular award winner at the Cannes festival, Indias Leo Burnett has been proclaimed as one of the most creative agencies of the country. 10. Since its inception in 1986, Contract Advertising India Ltd. has skillfully delivered successful results to its high-profile clientele including Tata Indicom, Religare, Asian Paints, Dominos Pizza, SpiceJet, Samonsite and American Tourister. Contract Advertising India Ltd. is known for its oneof-a-kind specialty divisions that provide complete advertising solutions. These divisions include DesignSutra, iContract and Core Consulting.