CHINA RICE & FLOUR PRODUCTS MARKET REPORT

Beijing Zeefer Consulting Ltd. September 2011

INTRODUCTION
This report discusses the rice & flour products market in China mainly from the following sections. - Size of Rice & Flour Products Market in China Based on Zeefer's China Market Size Formula, by the analysis on China rice & flour products market size, industry sales revenue in 2008 - 2010, this report presents a picture of the real development of rice & flour products market in China and changes in the overall market size. - Hot Areas of China Rice & Flour Products Market Based on the comparison and analysis on import in different provinces or cities, this report points out those hot areas in China for rice & flour products market deserve most attention. - Top 10 Enterprises in China Rice & Flour Products Industry Based on the comparison and analysis on top 10 leading enterprises in China rice & flour products industry in terms of sales revenue, market share and number of employees, the report shows their positions in the rice & flour products market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Rice & Flour Products Market This report analyzes the rice & flour products market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of rice & flour product and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported rice & flour products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In

addition, the report figures out the structure and concentration ratio of the current rice & flour products market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Rice & Flour Products In this section, the report includes the main source countries / regions of imported rice & flour products for China and their market shares, the domestic destinations of imported rice & flour products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced rice & flour products and shares of these destinations, major origins of the exported rice & flour products and their shares. - Rice & Flour Products Industry Standards in China The report lists relevant national standards and/or industrial standards concerning rice & flour products generally accepted in the rice & flour products industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Rice & Flour Products Importers in China The report lists 10 major importers for rice & flour products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Rice & Flour Products Industry in China Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Rice & Flour Products Market Report presents the current situation, the growth rate and profitability of the rice & flour products industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE RICE & FLOUR PRODUCTS MARKET SIZE .........3 2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5 CHAPTER 3 HOT SPOTS FOR RICE & FLOUR PRODUCTS ACROSS CHINA .........................................................................................................................9 CHAPTER 4 INDUSTRY OVERVIEW................................................................11 4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF RICE & FLOUR PRODUCTS............................................................................................................16 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED RICE & FLOUR PRODUCTS.....................................................16 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................18 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................19 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20 CHAPTER 6 THE MARKET SHARE...................................................................22 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................22 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................22 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................24 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................26 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................28 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............28 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................30

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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................32 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................34 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................36 7.1 HENAN LONGYUN GROUP CO., LTD. ....................................................36 7.2 CHENGDU UNION-PRESIDENT ENTERPRISES FOOD CO., LTD. ....36 7.3 LINYING COUNTY WADIAN JINLONG FLOUR MILL ........................37 7.4 LUOHE JINYUAN INDUSTRY & TRADE CO., LTD. ..............................38 7.5 XIAMEN XINGSHENG FOOD CO., LTD...................................................38 7.6 PUYANG COUNTY JINXIN FLOUR CO., LTD. .......................................39 7.7 KUNMING DINGYI FOOD CO., LTD. (GUANDU DISTRICT)..............40 7.8 SICHUAN RUONAN FOOD CO., LTD. .....................................................40 7.9 KEMEN NOODLE MANUFACTURING CO., LTD..................................41 7.10 ZHENGZHOU HAIJIA FOOD CO., LTD. ................................................41 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................43 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................44

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CHAPTER 3 HOT SPOTS FOR RICE & FLOUR PRODUCTS ACROSS CHINA
Figure 4 Nationwide distribution map of rice & flour products mfg. enterprises above designated size across China

Heilongjiang 7 Jilin 13 Liaoning 13

Xinjian

Inner Mongolia <4 Hebei

Beijing 10 Tianjin <4

Qinghai <4

Ningxia <4

Shanxi <4 14

12 Shandong 57

Gansu 4 Shaanxi Tibet Sichuan 65 21 Chongqing Guizhou 5 Yunnan 7

Henan 85 Hubei 43 Hunan 48

Jiangsu Anhui 35 Shanghai 38 15 Zhejiang 17 Jiangxi 32 Fujian 24

1-3 4-9 10-29 30-59 60+

Guangxi 19

Guangdong 61

Hainan

1 4 10 30 60

Henan, Sichuan and Guangdong are the major production bases for rice & flour products in China. From Jan. to Nov. 2010, enterprises engaged in rice & flour products production above designated size in the above three areas added up to 211 firms, accounting for about 32.26% of all rice & flour
9

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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign rice & flour products mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 478 in term s of the num ber of oreign-funded 42 enterprises in 2010

2009

2010

e of ownership

Changes575 in the percentage of 654 num bers of foreign-funded 41 44 enterprises

610

Private oreign-funded Joint-equity Others Private oreign-funded Joint-equity Others

6.73%

93.27%

305 42 15 116 64% 9% 3% 24%

24% 3% 9%

64%

21% 394 41 4% 7% 21 119 69% 7% 69% 4% 21%

21% 451rivate 3% 7%

69%

44 nded 21 138 69% 7% 3% 21%

2008 Private Foreign-funded Others type of ow nership Joint-equity

2009

2010 Foreign-funded Others

In 2010, among the 654 rice & flour products mfg. enterprises above designated size across China, 44 are foreign enterprises, accounting for about a share of 6.73% of all. In terms of the number of enterprises, there were 3

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