EGO Solutions

Preliminary Business Plan For A Global B2B Trade Portal

Presented to

MedVentures

September 2010

TABLE OF CONTENTS
1. EGO Solutions Company Profile
1.1 1.2 1.3 Who is EGO Solutions? EGO Solutions Corporate Power 1.2.1 Local Alliances 1.2.2 International Alliances EGO Solutions Flagship Product 1.3.1 Tradeegypt.com

2. Tradeegypt.com Achievements
2.1 Ranking.com Ranking 2.2 Search Engine Optimization Success 2.3 Quick Inquiries, Trade Leads& Inquiries Received by Members on Tradeegypt.com 2009 2.5 Tradeegypt.com 2006 Visitor Statistics 2.6 Tradeegypt.com Customer Base August 2006 2.7 Tradeegypt.com Financials for 2005 2.8 Tradeegypt.com Online Marketing Success

3. EGO Solutions Services & Revenue Streams 4. The Global Trade Portal B2B Marketplace for the World
4.1 Introduction 4.2 Current Marketing Situation 4.2.1 Current Market Situation 4.2.2 Competitive Situation 4.3 Key Success Factors

5. Overview of the Proposed Global Portal

5.1 Marketing Objectives 5.2 Marketing Strategy 5.2.1 Target Markets 5.2.1 (a) Sectoral Segmentation 5.2.1 (b) Geographic & Demographic Segmentation 5.2.1 (c) The Marketing Mix Matrix 5.3 Positioning 5.4 Range of Available Services 5.5 Pricing 5.6 Advertising 5.7 Proposed B2B Portal Features 5.8 Proposed B2B Portal Infrastructure Requirements 5.8.1 Top Management & Executive Board 5.8.2 Middle Management 5.8.3 Departmental Structure 5.8.4 Infrastructural, Operational, and Marketing Financial Requirements

1. EGO Solutions Company Profile 1.1 Who is EGO Solutions?

EGO Solutions is an Egyptian Information Technology Solution Provider engaged in the field of internet solutions and e-marketing. EGO is now serving more than 3,000 clients in Egypt and over 40,000 overseas providing them with value rich Internet marketing solutions including Business Content, Website Development, E-commerce Solutions, Electronic Marketing, and B2B Marketplaces. We believe in the importance of using Internet in business, so our mission is to help maximize the benefits received by our customers from the internet revolution by starting an online business with professional electronic marketing to increase their sales and decrease their costs. We have excelled in this field and now we are confident that we can produce results. Furthermore, we have a proven track record in this field. During the past five years, EGO Solutions through its exceptional B2B trade portal, Tradeegypt.com, has successfully provided the Egyptian business community with the countrys first full-fledged Business to Business (B2B) Marketplace which has in a very short period of time dominated a leadership position among its rivals in the international online arena. EGO Solutions has developed for Tradeegypt.com a Consortium of Excellence comprising more than 168 trade facilitation partners in over 85 countries from around the globe. The powerful design and development capabilities put into Tradeegypt.com coupled with a broad spectrum Global Marketing Campaign were the primary reasons why we have gained such international recognition. Our reputation which was based on a track record of success has given us the opportunity to contribute in the design and development of the websites of several institutions and associations including, Canada Egypt Business Council, British Egyptian Business Association, and the Egyptian EGovernment Portal among several others.

1.2 EGO Solutions Corporate Power

1.2.1 Local Alliances
Our unique and in some cases exclusive governmental alliances in Egypt include: Ministry of Foreign Trade & Industry (MFTI) Industrial Modernization Center (IMC) Ministry of Communication & Information Technology (MCIT) Ministry of the State for Administrative Development (MSAD) Horticultural Export Improvement Association (HEIA) European Information Correspondence Center (EICC) British Egyptian Business Association (BEBA) Good News 4 Financial News (GN4FN) Egypt Canada Business Council (CEBC) Egyptian Exporters Association (Expolink) Egyptian Junior Business Association (EJB) Al-Alam Al -Youm Newspaper Foreign Trade Training Center (FTTC) Egypt Yellow Pages

1.2.2 International Alliances

Although securing those local alliances was an extremely demanding and exhaustive task, yet EGO Solutions realized that it was only half the mission. The other half was ensuring much stronger alliances with the major players within the international marketplace. Consequently, EGO Solutions invested more than three years in developing international alliances with the best and strongest trade facilitators worldwide to set up a Consortium of Excellence which would ensure that our clients products receive a fair chance at competing effectively, professionally, and efficiently within the global arena. Today, the Consortium of Excellence comprises more than 168 trade facilitation companies in over 85 key countries worldwide.

The EGO Solutions International Marketing Team is constantly working on developing alliances with strong trade facilitators and service providers in order to maximize the exposure of our members to the largest number of possible buyers and importers all over the world.

1.3 EGO Solutions Flagship Product

1.3.1 Tradeegypt.com
Tradeegypt.com acts as a one stop shop for all the needs of the business community, assisting them to successfully exist within the global marketplace. In 2004, the size of the transactions which took place within the various B2B platforms was estimated at US$5.3 trillion and is expected to reach an astounding US$8.3 trillion by the end of 2010. Tradeegypt.coms primary objective is to place Egypt among the attractive and accessible export and sourcing destinations of the World. Tradeegypt.com is a B2B marketplace built on international standards and specifications and has become recognized globally as a value-rich platform where buyers and sellers interact to establish effective business relations. To date, the Portal is ranked as the 10th largest B2B Marketplace on the World Wide Web. Tradeegypt.com serves manufacturers, importers, exporters, suppliers, shippers, and service providers by assisting them in Finding Buyers and Sellers from around the World Strategically positioning themselves within the clusters of Sourcing for production components and raw materials local Reducing production costs Reducing shipping cost Finding shipping companies Finding trade related service providers

prospective counterparts within the global marketplace & International

2. Tradeegypt.com Achievements
Since its launch in February of 2005, Tradeegypt.com has established itself among the leading B2B marketplaces in the world. Backed by three years of preparation, benchmarking, research and development, Tradeegypt.com had in less than one year become ranked as one of the most visited B2B Trade Portals. Below is an account of the various achievements accomplished by Tradeegypt.com.

2.1 Ranking.com Ranking

Ranking.com calculates the online popularity of the most visited websites and provides these results free to the World Wide Web. Since 1998 Ranking.com has performed market research upon a statistically, geographically and demographically significant number of surfers. By recording these surfers' website visits, Ranking.com calculates the ranking of the top 900,000 (growing every month) most visited websites and provides the results to surfers absolutely free! According to Ranking.com, Tradeegypt.com is the 10th most popular B2B Marketplace within its category of Business/Trade/Directories.

2.2 Search Engine Optimization Success

Research by prominent IT market research firms such as Gartner, shows that internet surfers solicit the use of search engines for their information needs. The same studies show that 60% of the users will view the first pages of results for a given keyword while 40% view the first two pages. This means that if a website does not appear on the first two pages of the keyword relevant to their field of business then their website as a marketing tool becomes useless. Tradeegypt.com has investing time and money in studying and identifying the secrets behind search engine optimization and has now achieved a first two page rank on the major search engines (Yahoo, Google, MSN, etc.) for more than 12,000 keywords. This is a continuous exercise that needs dedicated time and constant improvement.

2.3 Total No. of Quick Inquiries, Trade Leads& Inquiries Received by Members on Tradeegypt.com 2009

2.4 Total No. Of Trade Leads Posted 2009

2.4 Tradeegypt.com 2010 Visitor Statistics

2.5 Tradeegypt.com Customer Base August 2006

Tradeegypt.com has an impressive base of esteemed clients that are receiving unique, exceptional business related services through the Portal. To date TE Members are as follows: Paid Members Egyptian Paid Subscribers Paid Shipping & Freight Export Service Providers Non-Paid Members Foreign Importers (Free based on industry Standards) Foreign Exporters

2,643 97 32 23,674 13,131

2.6 Tradeegypt.com Financials for 2009

Revenue from Subscriptions of 2009 Total Expenses in 2009 Net Profit Profit Margin 3,300,000 825,000 2,475,000 75%

2.7 Tradeegypt.com Online Marketing Success

Advertising o Advertising for TE on 168 portals and trade related websites

Affiliations with International Trade Partners o Established affiliate agreements with major trade portals Examples: Importers.com, Europages.com,

Tradefeeds.com Commercial Representation Offices

10

o world

Established communication lines with several CRO around the

3. EGO Solutions Services & Revenue Streams

EGO SOLUTIONS offers an assortment of specialized professional services aimed at assisting Egyptian manufacturers and traders through acting as a one-stop shop for all their business needs. Our services cover the following areas:

Business to Business Marketplace (www.tradeegypt.com) Business Content Provider Specialized Business Studies & Research Portal Development & Marketing Search Engine Optimization Web & Multimedia Development Online Marketing Campaigns

With this know-how that has been developed and mastered over the past 5 years, EGO Solutions is now ready to expand into the global arena and become a key player within the world of online trade services providers. The following pages provide a description of the Global Trade Portal which will be developed to become the second largest B2B Marketplace in the world. The financial requirements and expected revenues are provided.

4. The Global Trade Portal B2B Marketplace for the World 4.1 Introduction
In recent years the world has witnessed several economic shocks that have made it essential to find new and alternative means for establishing global trading. The Internet revolution has contributed very effectively in providing a

11

cost effective solution for reaching international markets. Studies conducted by specialized internet research firms such as Gartner have showed that commercial transactions that take place through internet marketplaces have reached in excess of US$8.3 trillion. The reason is that B2B Marketplaces offer a wide reaching cost effective means for international promotion and for finding buyers and sellers from around the world. It has become an inevitable solution for global businesses to utilize B2B Marketplaces through which they can facilitate their export efforts. This model has worked successfully for countries since 1999 and has proven to be a proficient means for worldwide promotion. GTP will be built on international standards and specifications in accordance with the United Nations Standard Products and Services Code (UNSPSC).

4.2 Current Marketing Situation

4.2.1 Current Market Situation
The establishment of a firm international business existence has become a necessity in the strategic planning of businesses worldwide. Previously, local markets had absorbed the production of most businesses and were more profitable than export. In recent years, due to massive economic shocks, and the rapidly increasing number of international agreements such as the GATT, the local marketplaces have become extremely weak and exporting became a matter of life or death especially for manufacturers and producers. B2B Marketplaces has been developed in order to assist manufacturers and exporters in effectively developing their export activities by introducing them to the explosive US$ 8.3 trillion online marketplace. Considering that this is still to a large extent a new technology, to date there are a little over 2,000 B2B marketplaces in the world. Some of those are developed to cater to the needs of specific countries like Tradeegypt.com, and a few others are global, serving the entire online business community.

12

However, one B2B Marketplace stands out in the middle of all such portals and that is Alibaba.com, a Chinese trade portal that has set the trend and has become a benchmark against which all B2B Marketplaces measure their success. Alibaba.com was launched in 1999 and has become the number one trade portal in the world with over one hundred thousand paid subscribers. In addition to the large customer base which is primarily due to the national initiative in China towards export promotion coupled with an explosive population, Alibaba.com has established its leadership position through a series of carefully planned, well structured, high impact online and offline marketing and advertising campaigns. As a result, the portal has become an attractive, lucrative opportunity to investors from around the World, a fact which encouraged Yahoo.com to buy a 40% share of the portal in exchange for Yahoo China; a US$4.0 billion merger. The rest of the B2B Marketplaces have focused intensively on the IT element of the portal operation and functionality with less emphasis and budget allocation to marketing. This to a large extent is due to the fact that in most of the cases the developers of the portal have an IT background as opposed to a business or trade expertise. Nonetheless, the market is far from being saturated and because the subscription fees range from US$100 to US$ 500 annually on a typical B2B trade portal, companies tend to widen their range of opportunities through subscribing to several portals simultaneously.

4.2.2 Competitive Situation

At present, most of the existing attempts to develop a high traffic B2B Marketplace similar to Alibaba.com have been to say the least unsuccessful. Alibaba.com remains the leading B2B Marketplace in the World for its emphasis on marketing, promotion and advertising backed up by solid financial resources which are essential for the implementation of such high impact campaigns that deliver high return on investment.

13

However, with the appropriate know-how, a well planned marketing campaign, developed within a sensible business-oriented mentality, and the required financial resources, creating a B2B Marketplace that establishes a number two position after Alibaba.com is an objective that is definitely achievable. Due to the reasons mentioned within Section 5.2.1, namely, technical rather than business oriented backgrounds of B2B Marketplace developers, and the fact that this is still a technology being further explored, it is not expected that there will be many successful attempts in the near future to meet the proposed objective of a number two position as the largest B2B Marketplace in the World. In short, there exists almost no competition to Alibaba.com at this point, and those that do exist lack the marketing comprehensiveness or the realistic business needs of global commercial community.

4.3 Key Success Factors

There are several key factors that directly and positively impact the success of this project. Those factors are:

The business oriented and IT experience and qualifications of

the personnel within the management and staff The comprehensiveness of the offering based on a scrupulous

analysis of the real needs and requirements of the global manufacturers/exporter

The know-how in establishing international affiliations which

will provide the portal with:

o Databases of importers/exporters worldwide

o Wide variety of international trade leads o Multi-posting capabilities

o Banner exchange for exposure and optimization

14

The know-how acquired and formulated by the Operations

Team in developing high return marketing and advertising campaigns

The successful development, deployment, management and

operation of the Tradeegypt.com Portal which provides a solid foundation for credibility and reliability The availability of necessary resources would allow the Portal to take advantage of promotional opportunities and dynamically implement innovative techniques that maximize the return on investment of the stakeholders

15

5. Overview of the Proposed Global Portal 5.1 Marketing Objectives

The marketing objective of TE covers several areas. Those are as follows: 1. Internet (Online) marketing campaigns

a.

Portal launching announcement to the online community i. ii. iii. iv. v. vi. search engines announcement sites general directories geographic sites specific-interest sites selective sites having newsworthy content targeting interested editors matching distribution method with editor preference properly formatting the release for each method of

b.

Issuing a successful press release i. ii. iii. iv.

distribution c. Announcing in newsgroups i. ii. d. e. Industry specific newsgroups General newsgroups

Participating in e-mail lists Obtaining links from other websites i. ii. one-way links to TE two-way links to TE

f. g. h. i. j. k. l. m.

Purchasing ad banners on other websites Partnerships & Alliances Specialized Subscriptions Search Engine Optimization Google AdWords & Paid Inclusions Yahoo! Advertising & Paid Inclusions Trade Portal Advertising High Traffic Portal Advertising

16

n. o. p. q. r. 2. a. b. c. d. e. f. g. h. i. j. k.

News Portals Advertising Running on-site events Issuing an e-newsletter Conducting a direct e-marketing campaign Measuring results Media Newspaper Magazines Television Outdoor Hotels Convention Centers International Directories Hard Copy Specialized Sector Specific Events Trade Fairs & Exhibitions Embassies and Consulates

International Marketing Campaigns Above & Below the Line

5.2 Marketing Strategy

5.2.1 Target Markets
There are several target areas that need to be approached in order to maximize the effectiveness of the marketing campaign. The marketing campaign that will be described in details in the following pages will be executed on specific targets in order to ensure optimum impact as well as relevance and reliable measurement results. The marketing campaign will be multi-dimensional addressing several different characteristics and attributes of our target recipients. The segmentation will be Sectoral, Demographic, and Geographic.

5.2.1 (a) Sectoral Segmentation

Based on specialized research and analysis of actual figures and capacities, key sectors within the Global Industry will be identified and selected. Those key sectors will be selected based on their ability to demonstrate

17

competitiveness, conformity to international requirements and reliable delivery capabilities. Through our research, both in-house, or with the assistance of international specialized firms, the most prospective and potential global markets will be identified for each of the pre-selected key sectors. The Global Marketing Campaign (GMC) will be executed on those target markets in order to focus resources and intensify the reach to the audience that demonstrate the most potential and who would be most interested in receiving the messages within the GMC.

5.2.1 (b) Geographic & Demographic Segmentation

There are countries with larger business community than others. Those communities will be studied in order to identify their characteristics and the level of internet usage in relevance to their daily business operations. Those countries are: Germany, France, Sweden, Croatia, Bulgaria, Spain, Italia, UK, Greece Those countries represent the first target segment based on their demography in conjunction with their internet usage.

5.2.1 (c) The Marketing Mix Matrix

The marketing mix of the nine components of the GMC will be implemented within each of the three segments described above according to the needs and requirements of each individual sector. A combination of techniques and segments will be designed in order to arrive at the optimum formula which would maximize the exposure and ensure visibility as well as cost effective awareness to the largest number of prospective candidates within the international marketplace. The table below demonstrates the marketing mix that will be appropriately completed based on the needs and requirements of each segment. TARGETED SEGMENTATION Sectoral Demographic Geographic

Partnerships & Alliances

18

Specialized Subscriptions Search Engine Submission Search Engine Optimization Google AdWords & Paid Inclusions Yahoo! Advertising & Paid Inclusions Trade Portal Advertising High Traffic Portal Advertising News Portals Advertising

Furthermore, an inter-segment relationship may be identified based on the results of research and the study of those segments as well as the practical feedback from the outcome of the measurements of each phase of the GMC which would pinpoint specific niche targets for smaller individual campaigns.

5.3 Positioning
The Portal will be positioned as the 2nd largest B2B Marketplace in the World. Portal positioning is the online equivalent to product positioning in market and product strategy. We need to relate our website to the benefits offered to target users, and locate it in relation to its strategic focus on defined benefits for defined target users. The Portal will be positioned to play towards strengths and away from weaknesses. The Global Trade Portal (GTP) Positioning Statement: Through a vast network of partnerships and alliances coupled with a wide reach international marketing campaign, GTP offers a non-traditional, userfriendly and cost-efficient channel for Global Exporters / Manufacturers to exist and interact within the Global B2B Marketplace to establish trade relationships with international buyers and suppliers. Unlike other B2B Portals GTP focuses from a business oriented perspective on the real needs and problems specific to Exporters / Manufacturers and assists them in overcoming those hurdles by providing them with realistic, practical solutions that facilitates the export process / activity and renders them more competitive within the international marketplace.

5.4 Range of Available Services

The Portal product line will include the following:

19

1. Paid Subscriptions for Egyptian Companies a. Platinum Membership b. Gold Membership c. Silver Membership d. Shipping & Freight Membership e. Export Service Provider Membership 2. Paid Advertising on the Portal a. Homepage Banners & Buttons b. Internal Page Banners & Buttons c. Text Link Advertising d. Featured Product, Company, Offer

5.5 Pricing
The pricing strategy for the Portal will take into consideration the awareness factor and the need to attract the largest number of subscribers during the first year. Pricing for the international target customers is based on the market price for similar portals and will be set accordingly. Accordingly, the price for the service is set at a modest value with a price range for different categories in order to encourage subscribers by minimizing the financial risk and accommodating the various financial capabilities of the target market. The proposed pricing is set as follows: Membership Category Platinum Membership Gold Membership Paid Subscriptions for Foreign Exporters Shipping & Freight Membership Export Service Provider Membership Importers Annual Subscription (US$) 300 200 150 100 100 FREE

5.6 Advertising

20

Advertising for the TE services will cover two main components. Those components are: Online Advertising Offline Above & Below the Line Advertising

Advertising Mix There are several advertising techniques that can be used to reach the discussion makers within our target segments. Those include both above the line as well as below the line advertisements. Due to the nature of our specific industry the main concentration of the advertising budget will be directed towards online campaigns which in our case would prove more efficient in terms of cost as well as effectiveness. Above and below the line campaigns will be used modestly to develop corporate image and to further emphasize the impact of the more intensive online advertisements. The advertising and promotional mix will include the following: E-mail Campaigns Mail Campaigns Services Flyers Corporate Posters Corporate Brochures Multimedia CDs Newspapers Airline Magazines Hotels Convention Centers Specialized Sector Specific Events Trade Fairs & Exhibitions Giveaways

21

5.7 Proposed B2B Portal Features

B2B STANDARD SERVICES & FEATURES
International B2B Marketplace Standard Structure Adapted B2B Category Structure According to United Nations Standard Products & Services Code (UNSPSC) Ability to Post Offers to Sell Ability to Post Offers to Buy Raw Materials Self-Registered Buyers on the Portal Offers to Buy Posted by Non-Egyptian Importers Dynamic Online Product Catalogue (Subscriber Developed Website with personal URL) Onsite Directories Egyptian Exporters Directory Foreign Importers Directory Foreign Raw Materials Suppliers Directory Directory of Shipping Companies Directory of Export Service Providers E-Office Manage Create company Profile Upload/Edit Company Logo Upload/Edit Company Video Post and Manage Trade Leads Receive Inquiries and Offers to Buy Interactively through the Portal

GTP
YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES

22

Build and Edit Online Product Catalogue (Website) Request and Receive Shipping Quotations Inbox For Managing and Communicating with Contacts International Partnership Program Business Center Helpdesk Assistance in Business Writing Skills Assistance in Translation Receive Trade Alerts from TE Messaging Center Regarding Potential Offers Online Live Support & Export Helpdesk Telephone & E-mail Support Online Live Support Export Helpdesk Shipping Information Center Exporter Guide Exporter Tools Resource Library Business Directory Assistance with Fraud Identification Assistance on Participation in International Trade Fairs

YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES YES

23

5.7 Proposed B2B Portal Features (Continued)

B2B STANDARD SERVICES & FEATURES
Distribution of Market and Product Studies and Research Content Verification Portal Training (Online & Physical) Raw Materials Sourcing Studies Business Match Making Marketing Activities Co-branding agreement with prominent providers Attend trade exhibitions and fairs to indirectly promote our customer base Organize specialized seminars and workshops Online marketing campaigns Online paid inclusions on search engines such as Google and Yahoo Online paid advertising on high traffic websites and portals E-mail campaigns to prospective buyers from around the globe Acquiring of reliable, validated databases of prospective importers and raw material suppliers

GTP
YES YES YES YES YES YES YES YES YES YES YES YES YES

5.8 Proposed B2B Portal Infrastructure Requirements

The services offered by GTP to its customers are have been carefully structured and developed to follow a systematic, scientific implementation methodology. In order to be able to stand by our claim as a one-stop-shop for all trader needs and to confirm our policy of providing value while ensuring continuous improvement, it will be necessary to develop a state of the art internal organization structure that includes multi-division departments to cover all the elements required for total quality service. The Portal will comprise several departments and divisions that are responsible for the various services that the Portal offers to its subscribers. Those departments are smoothly run by the following management structure:

5.8.1 Top Management & Executive Board

Managing Director (Chairman) Director of Marketing & Sales Director of Operations

24

Chief Technical Officer

5.8.2 Middle Management

Marketing Manager Sales Manager Public Relations Manager Verification & Validation Manager Resource Center Manager Customer Support Manager Human Resources Manager Business Development Manager Legal Department Manager Finance & Accounting Manager Research & Development Manager

5.8.3 Departmental Structure

Marketing & Sales Department o Marketing Division o International & Web Marketing Unit International Marketing Unit Market Research Unit

Sales Division Online Sales Unit

Public Relations Division International PR Unit Ad Agency Coordination Unit

Operations Department o Verification & Validation Division Quality Assurance Division Help Desk And trade consultancy

o o

Information Technology (IT) Department

25

o o

Technical Support & Infrastructure Division (incl. Online Web Administration Division Web Development Unit Graphic Design Unit

Support)

o o

Software & Desktop Applications Division Security Division

Customer Care Department o o Secretarial & Office Management Division Customer Service Division

Human Resources Department o o Recruitment and Personnel Division Training & Development Division

Research & Development Business Development & Strategic Planning Department Legal Department Finance & Accounting Department

The GTP Internal Structure will comprise multi-division departments headed by the Top Management and monitored by the Quality Assurance Officer, a role which is played by the Director of Marketing & Sales who is a Founding Partner and a Certified Quality Consultant & Auditor by Quality Austria for the ISO9001:2000.

5.8.4 Infrastructural, Operational, and Marketing Financial Requirements

The infrastructure requirements necessary for operation includes hardware, software, office space and furniture, licenses, connectivity, networks, among other things. The tables below provide a breakdown of the various requirements that have been identified based on their necessity for the smooth operation of the Portal.

26

The breakdown of the financial requirements for the infrastructure is as follows:

Infrastructure Requirements IT Basic Requirements (Hardware, Software, Licenses, etc.) Office Requirements Annual Overheads Fixed Expenses (Rent, Salaries, etc.) Variable Expenses Marketing & Promotional Costs Online Marketing Above & Below the Line Marketing PR Cost of Operations Database Acquisition & Compilation Data Entry Data Verification & Validation o Telephone Verification Local International o Fax Verification Local International Market Intelligence & Research o Local Focus groups Surveys Questionnaire Mail-Outs Market Monitors o International Soliciting Studies Subscriptions to Resource Centers Periodicals Newsletters Information Bureaus Knowledge Banks Software Requirements o Microsoft Windows XP o Microsoft 2003 Server o Microsoft Office 2003 o Microsoft Project o Norton Client

27

o Internet Business Promotion Software o Traffic Monitoring Software o Statistical Analyzer o Multi-Posting Administrative Tool o Verification & Validation Admin o Image Optimizer o ASP to HTML Converter o TE Digital Trust Passport Certificate o Online Dynamic Catalog Builder Application o Visitor Logging System o Search Engine Optimization Software o Search Engine Submission Software o Fax Campaign Organizer o E-Mail Shots Organizer o Rank Optimization Analyzer & Submitter Required Software Licenses

In order to run this operation according to best business practices and to offer the level of quality service through this exceptional innovative technique which is offered by GTP, all positions must be filled with high and medium caliber personnel who have the qualification and skills to undertake such responsibilities. On behalf of EGO Solutions Management I would like to thank you for your confidence in our professionalism and capabilities and for your interest in our proposal. I hope that the above proposed project is up to your standard and expectations. Thank you for your anticipated cooperation. Regards, Hisham Ibrahim Khalil MBA Managing Director & CEO - Founding Partner Export Gateway Online (EGO)

28