CHINA TOY MARKET REPORT

Beijing Zeefer Consulting Ltd. October 2011

INTRODUCTION
This report discusses the toy market in China mainly from the following sections. - Size of Toy Market in China Based on Zeefer's China Market Size Formula, by the analysis on China toy market size, industry sales revenue in 2008 - 2010, this report presents a picture of the real development of toy market in China and changes in the overall market size. - Hot Areas of China Toy Market Based on the comparison and analysis on import in different provinces or cities, this report points out those hot areas in China for toy market deserve most attention. - Top 10 Enterprises in China Toy Industry Based on the comparison and analysis on top 10 leading enterprises in China toy industry in terms of sales revenue, market share and number of employees, the report shows their positions in the toy market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Toy Market This report analyzes the toy market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of toy product and regional markets in China in terms of sale revenue, profitability, number of enterprises and the value of imports... The report offers data on the market shares of imported toy products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures

out the structure and concentration ratio of the current toy market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Toy Products In this section, the report includes the main source countries / regions of imported toy products for China and their market shares, the domestic destinations of imported toy products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced toy products and shares of these destinations, major origins of the exported toy products and their shares. - Toy Industry Standards in China The report lists relevant national standards and/or industrial standards concerning toy products generally accepted in the toy industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Toy Importers in China The report lists 10 major importers for toy products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Toy Industry in China Based on the concise analysis on the sales revenue, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Toy Market Report presents the current situation, the growth rate and profitability of the toy industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

Sample Page

AllChinaReports.com the first stop to explore China market

CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE TOY MARKET SIZE....................................................3 2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5 CHAPTER 3 HOT SPOTS FOR TOY PRODUCTS ACROSS CHINA............9 CHAPTER 4 INDUSTRY OVERVIEW................................................................11 4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF TOY PRODUCTS............................................................................................................16 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED TOY PRODUCTS ........................................................................16 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................18 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................19 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20 CHAPTER 6 THE MARKET SHARE...................................................................22 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................22 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................22 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................24 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................26 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................28 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............28 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................30 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................32
Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org

Sample Page

AllChinaReports.com the first stop to explore China market

6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................34 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................36 7.1 FOSHAN NANHAI ZHONGMEI TOY FACTORY ..................................36 7.2 FOSHAN NANHAI HUAXUAN TOY FACTORY....................................37 7.3 GOODBABY CHILDREN'S GOODS CO., LTD..........................................37 7.4 SHANGHAI BESTWAY PLASTICS INDUSTRY CO., LTD. ....................38 7.5 ZHONGSHAN LONGCHENG DAILY PRODUCT CO., LTD................38 7.6 HANGZHOU QIANHONG INDUSTRIAL GROUP CO., LTD. .............39 7.7 JUNDA (FOGANG) TOY CO., LTD.............................................................40 7.8 MILLION BEST (FOGANG) TOY CO., LTD. .............................................40 7.9 KUNSHAN GEOBYPEREGON HEALTH PRODUCT CO., LTD. ..........41 7.10 SAOGUAN XURI INTERNATIONAL CO., LTD. ...................................42 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................43 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................44

Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org

Sample Page

AllChinaReports.com the first stop to explore China market

CHAPTER 3 HOT SPOTS FOR TOY PRODUCTS ACROSS CHINA

Figure 4 Nationwide distribution map of toy mfg. enterprises above designated size across China

Heilongjiang 1 Jilin Inner Mongolia Xinjian Hebei Liaoning 5

Beijing 4 Tianjin 4

Shanxi Qinghai Ningxia Gansu Shaanxi Tibet Sichuan 4 Chongqing Guizhou 1 Yunnan Hunan 10

8 Shandong 160

Henan 16 Hubei 6

Jiangsu Anhui 404 Shanghai 99 73 Zhejiang 303 Jiangxi 28 Fujian 64

1-4 5-9 10-29 30-109 110-459 460+

Guangxi 14

Guangdong 695

Hainan

1 5 10 30 110 460

Guangdong, Jiangsu and Zhejiang are the major production bases for toy in China. From Jan. to Nov. 2010, enterprises engaged in toy production above designated size in the above three areas added up to 1,402 firms, accounting for about 73.83% of all toy producers above designated size all over China for
9

Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org

Sample Page

AllChinaReports.com the first stop to explore China market

6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign toy mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership

2008
Percentage of foreign enterprises 1718 in term s of the num ber of oreign-funded 830 enterprises in 2010

2009

2010

e of ownership

Changes in the percentage 1899 of 1867 num bers of foreign-funded 844 797 enterprises

1102

Private oreign-funded ctively-owned Others Private 58.03% oreign-funded ctively-owned Others

41.97%

732 830 31 125 43% 48% 2% 7%

7% 2%

48%

43%

817 2% 844 33 45% 173 44% 45% 2% 44% 9%

9%

8% 1% 918rivate

797 nded
42%26

158 48% 42% 1% 48% 8%

2008 Private Foreign-funded Others type of ow nership

2009

2010 Foreign-funded Others

Collectively-ow ned

In 2010, among the 1,899 toy mfg. enterprises above designated size across China, 797 are foreign enterprises, accounting for about a share of 41.97% of all. In terms of the number of enterprises, there were 47 foreign enterprises less than that in 2009, while a decline of 3.24% in terms of the percentage that in 2009.
Beijing Zeefer Consulting Ltd. Online Reports Store: www.allchinareports.com Company Site: www.zeefer.org 28

Order Form
Report Name: China Toy Market Report Report Type: Price, Format and Licence:

US$ US$ US$

680 1020 1700

for Single User in PDF for Five Users in PDF for Enterprise License in PDF

If you wish to order this report online, please visit the following link. It is simple, safe and faster: http://www.allchinareports.com/sport-leisure/toy-game-apparatus/china-toy-market-report.html

Contact Details:
Mr Mrs Ms Email Address: Job Title: Address: City: Tel: Zip Code: Fax: Country: Organization: Given Name: Family Name:

Payment Details:
Pay by Credit Card
Visa Cardholder's Name: Card Number: Expiry Date: Cardholder's Signature: CVV Number: Master Card American Express JCB

Pay by Wire Transfer: Please transfer funds to: BANK NAME: CHINA MINSHENG BANKING CORP., LTD. SWIFT BIC: MSBCCNBJ ACCOUNT NO.: 0103014170023494 ACCOUNT NAME: BEIJING ZEEFER CONSULTING LTD. BANK ADDRESS: Fuchengmen Branch, CHINA MINSHENG BANKING CORP., LTD. The first floor, No. 2, Fuchengmen Wai Avenue, Xicheng District, Beijing, P.R.China, Zip Code: 100037

Please fax this order form to:

If you have any question please contact us at:

+86 10 87750776
Telephone: +86 10 68324716

Email: Service@allchinareports.com