CHINA WATCH & CLOCK MARKET REPORT

Beijing Zeefer Consulting Ltd. September 2011

INTRODUCTION
This report discusses the watch & clock market in China mainly from the following sections. - Size of Watch & Clock Market in China Based on Zeefer's China Market Size Formula, by the analysis on China watch & clock market size, industry sales revenue and domestic watch & clock output in 2008 - 2010, this report presents a picture of the real development of watch & clock market in China and changes in the overall market size. - Hot Areas of China Watch & Clock Market Based on the comparison and analysis on China's watch & clock production and import in different provinces or cities, this report points out those hot areas in China for watch & clock market deserve most attention. - Top 10 Enterprises in China Watch & Clock Industry Based on the comparison and analysis on top 10 leading enterprises in China watch & clock industry in terms of sales revenue, market share and number of employees, the report shows their positions in the watch & clock market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Watch & Clock Market This report analyzes the watch & clock market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of watch & clock product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported watch & clock products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and

concentration ratio of the current watch & clock market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Watch & Clock Products In this section, the report includes the main source countries / regions of imported watch & clock products for China and their market shares, the domestic destinations of imported watch & clock products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced watch & clock products and shares of these destinations, major origins of the exported watch & clock products and their shares. - Watch & Clock Industry Standards in China The report lists relevant national standards and/or industrial standards concerning watch & clock products generally accepted in the watch & clock industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Watch & Clock Importers in China The report lists 10 major importers for watch & clock products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Watch & Clock Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Watch & Clock Market Report presents the current situation, the growth rate and profitability of the watch & clock industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE WATCH, CLOCK & TIMING INSTRUMENTS MARKET SIZE.........................................................................................................3 2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS ....................................................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR WATCH, CLOCK & TIMING INSTRUMENTS PRODUCTS ACROSS CHINA .............................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF WATCH, CLOCK & TIMING INSTRUMENTS PRODUCTS ..........................................18 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED WATCH, CLOCK & TIMING INSTRUMENTS PRODUCTS 18 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................20 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22 CHAPTER 6 THE MARKET SHARE...................................................................24 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................24 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................24 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................26 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30
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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 FUJIAN WIDEPLUS PRECISION INSTRUMENTS CO., LTD. ...............38 7.2 YANTAI BOKANG WATCH CO., LTD. .....................................................38 7.3 LEDELI CLOCK (SHENZHEN) CO., LTD..................................................39 7.4 TIANJIN SEA-GULL WATCH GROUP CO., LTD. ...................................40 7.5 ZHONGSHAN CHEUNG KONG WATCH CRYSTAL CO., LTD..........40 7.6 ZHAOQING LIHENG PLASTIC HARDWARE ELECTRONICS FACTORY ..............................................................................................................41 7.7 FOSHAN NANHAI SOUTH CHINA METAL GEM CRAFT CO., LTD. ..................................................................................................................................42 7.8 ZHONGSHAN JINYUAN PRECISION TECHNOLOGY CO., LTD.......42 7.9 PUTIAN HANJIANG DISTRICT XINDACHANG ELECTRONIC CO., LTD..........................................................................................................................43 7.10 TIANWANG ELECTRONIC (SHENZHEN) CO., LTD. .........................44 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

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CHAPTER 3 HOT SPOTS FOR WATCH, CLOCK & TIMING INSTRUMENTS PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of watch, clock & timing instruments mfg. enterprises above designated size across China

Heilongjiang

Jilin Inner Mongolia Xinjian Hebei Liaoning 7

Beijing <4 Tianjin 8

Shanxi Qinghai Ningxia Gansu Shaanxi Tibet Sichuan <4 6 Chongqing Guizhou <4 Yunnan Hunan <4

5 Shandong 20 Jiangsu 8

Henan <4 Hubei 4

Anhui <4

Shanghai 11 Zhejiang 55

Jiangxi < 4 Fujian 73

1-3 4-7 8-79 80+

Guangxi <4

Guangdong 200

1 4 8 80

Hainan <4

Guangdong, Fujian and Zhejiang are the major production bases for watch, clock & timing instruments in China. From Jan. to Nov. 2010, enterprises engaged in watch, clock & timing instruments production above designated
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 17 Changes in the percentage of numbers of foreign watch, clock & timing instruments mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 406 in term s of the num ber of oreign-funded 225 enterprises in 2010

2009

2010

e of ownership

Changes413 in the percentage of 413 num bers of foreign-funded 217 204 enterprises

209

oreign-funded Private ctively-owned Others 50.61% oreign-funded Private ctively-owned Others

49.39%

225 113 13 55 55% 28% 3% 14%

14% 3% 28%

55%

217 3% 128 12 31% 56 53% 31% 3% 53% 14%

14%

143rivate 12 35% 54 49% 35% 3% 49% 13%

13% 204 nded 3%

2008 Foreign-funded Foreign-funded Others type of ow nership

2009 Private Others

2010

Collectively-ow ned

In 2010, among the 413 watch, clock & timing instruments mfg. enterprises above designated size across China, 204 are foreign enterprises, accounting for about a share of 49.39% of all. In terms of the number of enterprises, there

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