Nurul Hashimah Binti Abd Rahman

Decorative Pillow Store

Oreillers Decoratifs Store Business Plan

Prepared: 11 November 2011

Decorative Pillow Store Business Plan 2011

Table of Contents
Business Plan Summary The Business The Market The Future The Business Business details Registration details Business Premises Organisation chart Management & ownership Key personnel Products/services Innovation Insurance Risk management Legal considerations Operations Sustainability plan The Market Market research Market targets Environmental/ industry analysis Your customers S.W.O.T analysis Your competitors Advertising & sales The Future Vision statement Mission statement Goals/objective Action plan The Finances Key objectives and financial review Assumptions Start-up costs for 2011 Balance sheet forecast Profit and loss forecast Expected cash flow Break-even analysis Supporting Documentation

Decorative Pillow Store Business Plan 2011

Business Plan Summary Oreillers Decoratifs Store offers a collection of decorative pillows such as throw pillows, baby pillows, breast feeding pillows and pillow cover. The store offers also services to create the pillows as desired by customers. The creative products sell on the online web store. Then, the products will be sending to the customers by courier delivery. The Business Business name: Oreillers Decoratifs Store (Decorative Pillows Store) Business structure: Sole trader ABN: Not registered yet ACN: Not registered yet Business location: Kuala Lumpur Date established: 12 Disember 2011 Business owner(s): Nurul Hashimah Binti Abd Rahman Relevant owner experience: Partimer of entrepreneur and a student. Have involved in doing marketing proposal for residential college project and selling variety of food for students. Products/services: Decorative pillows such as round-shaped throw pillows, square-shaped throw pillows, rectangular-shaped throw pillows, baby pillows, breast feeding and pillow covers. The Market Target Market: Home decor-based business, interior designer, mothers, breast feeder, and collecting-pillows-hobby person. Marketing Strategy: Provides a web-based store and has a local store. The Future Vision statement: Oreillers Decoratifs Store is a speciality decorative pillows store that specialized one-of-a-kind merchandise not commonly found in the larger retail market. The owner wants to establish as a successful and profitable entrepreneur. My vision is to provide customers with unique, high-quality merchandises at affordable prices. Goals/objectives:

Decorative Pillow Store Business Plan 2011

Acquire and personally design a product line of one-of-kind handmade and unique products. Provide customized products and services that are tailor-made to each customers personal style. Establish a loyal customer following by offering seasonal promotions, discounts as well as offering quality merchandise at affordable prices. Establish a Brand Identity that personifies high-quality, decorative pillows merchandise and outstanding customer service. The Finances
Generate total sales revenue to establish a profit at the end of year one.

Implement e-commerce capabilities to existing company website in year three. Establish an annual growth rate of approximately 20% in year three. Maintain a direct cost of sales of 45% or less. Establish 50% of our merchandise as proprietary products in year two. Establish our company as a premier Brand Recognized name throughout the community in one year.

Decorative Pillow Store Business Plan 2011

The Business Business details Products/services: Decorative pillows such as round-shaped throw pillows, square-shaped throw pillows, rectangular-shaped throw pillows, baby pillows, breast feeding and pillow covers as well as customers personal style pillows. Registration details Not yet registered. Business premises Business location: Local store nearby Kuala Lumpur. It will be setting up at small shopping mall. Buy/lease: Rent small store Telephone service Internet service Web hosting

Organisation chart

Figure 1: Organisation Chart. Management & Ownership Names of owners: Nurul Hashimah Binti Abd Rahman.

Decorative Pillow Store Business Plan 2011

Details of management & ownership: As the owner, I will be running the business that involves in the operation and management of the company. Experience: None Key Personnel Current staff Job Title Marketing Manager Name Expected Staff Turnover 12- 18 months Skills or strengths Experience doing marketing 5 years in the established company. Have degree of business study. Experience at least 5 years in decorative items manufacturing.

Office Manager Operations

11- 17 months 11- 17 months

Required staff Job Title Quantity Expected Staff Turnover 12-18 months Skill Necessary Experience 5 years in engineering, programming and sale Date Required

Technical Officer

Dec 2011

Sales person

12- 18 months

Have Dec 2011 communication skills

Recruitment options Advertising in the online advertising. Training programs

Decorative Pillow Store Business Plan 2011

Training workers for manufacturing the handmade items. For develop the website, the freelance web developer can be hired. Skill retention strategies None Products/services Products/services Throw pillows #1000 Description Round-shaped throw pillows that can be as home decor items as well as a gift. Square-shaped throw pillows that can be as home decor items as well as a gift. Rectangular-shaped throw pillows that can be as home decor items as well as a gift. A set of baby pillows for newborn baby for mother or can be as a gift for mother-will-be. Pillow specially designed for comfortable of breast feeder. Pillow cover is designed with variety of patterns and colours for bed pillows. Price RM19

Throw pillows #2000

RM21

Throw pillows #3000

RM20

Baby pillows

RM40

Breast feeding pillow

RM31

Pillow cover

RM12

Delivery to west Malaysia Delivery to east Malaysia

RM7 RM10

Market position: The products are budgeted but sometimes competitive.

Decorative Pillow Store Business Plan 2011

Unique selling position: They are fulfilled the customers style and choices. Value to customer: Establish a loyal customer following by offering seasonal promotions, discounts as well as offering quality merchandise at affordable prices. Operations Production process Process involved in producing your products or services are designing the patterns and colours choice for the items, choosing the best fabrics and textures, creates the handmade pillows by using the machine and completing creative finishing on the pillows. Suppliers Local suppliers are used to buy materials such as fabrics, textures, pre-made pillows and others. Plant and equipment Equipment Sewing machine Telephone Computer Purchase date October 2011 October 2011 November 2011 Purchase price RM700 RM900 Running cost RM10 RM50 RM80

Technology (software): Adobe Photoshop software is used for designing. Online web hosting is used for development of online web store. Online database is also used for accounting. Trading hours: Trading hours is usually at 2.30 pm to 8.00 pm. Communication channels: The customers get in contact with the store or company by telephone, website or directly go to the store. Payment types accepted: Cash, credit, Paypal and cash deposit through ATM services. Quality control: There is no specific standard for check the quality. Sustainability plan Environmental/resource impacts There is no specific negative effect to the environment.

Decorative Pillow Store Business Plan 2011

The Market Market research based on market segmentation

Your customers Customer demographics Demographic Female Married Have attended college Ordinary citizen Own their homes, townhouses or condominium Psychographics: The appearance of her home is a priority. Entertaining and showing her home is important. She perceives herself as creative and tasteful Behaviour: She takes pride in having an active role in decorating their home. Her home is a form of communicating who is she to others.

Key customers Provide customers the best way for product selection. Make sure the products are high quality and fulfil customers desired. Provide the best customers services so that customers can shop freely. Increase the accessibility. The buyers can walk out of the store. Provide customer design service.

Decorative Pillow Store Business Plan 2011

S.W.O.T. analysis Strengths Excellent and stable staff, offering personalized customer service. Attractive, inviting retail space. Weaknesses Owner is still climbing retail experience curve. Challenges of the seasonality of the business.

Opportunities Growing market with a significant of our target market still not knowing we exist. Internet potential for selling products to other markets

Threats Continued price pressure due to competition or the weakening market reducing contribution margins.

Advertising & Sales Advertising and promotional strategy Planned Cost (RM) promotion/advertising type Newspaper advertisement Website Direct mailing Posting flyers RM100 RM50 RM50

Sales and marketing objectives Pricing strategy The pricing structure remains affordable and in-line with other speciality decorative pillow retailers. The pricing structure is also based on the value the customers place on these products. Promotions strategy

Decorative Pillow Store Business Plan 2011

Oreillers Decoratifs Store will host several seasonal open houses offering special discounts. Objectives Increased overall awareness and image. Meet the online interests and needs of the existing customer base. Expand the total out-of-area customer population. Exploit upsell and cross-sell opportunities. The Future Vision & Mision statement Oreillers Decoratifs Store is a speciality decorative pillows store that specialized one-of-a-kind merchandise not commonly found in the larger retail market. The owner wants to establish as a successful and profitable entrepreneur. My vision is to provide customers with unique, high-quality merchandises at affordable prices. Goals/objectives Acquire and personally design a product line of one-of-kind handmade and unique products. Provide customized products and services that are tailor-made to each customers personal style. Establish a loyal customer following by offering seasonal promotions, discounts as well as offering quality merchandise at affordable prices. Establish a Brand Identity that personifies high-quality, decorative pillows merchandise and outstanding customer service. Action Plan Milestone Business concept & planning Manufacturing product Site development Promotional campaign Date of expected completion 1 month 2 month 1 month 1 month Person responsible Manager Operator Technical Officer Marketing Manager

Decorative Pillow Store Business Plan 2011

The Finances Key objectives and financial review