Year 11

MYP PROJECT 2

CONCEPT DEVELOPMENT & BRAND PROMOTION.

Design Technology | Naman Jain

Brainstorm Level 1

TV Cabinet

Shoe Rack with Coat Hanger

Possible Innovations

Desk organizer

Smaller Sports Organizer

Analysis & Justification of Chosen Idea

I have chosen the desk organizer as it is the most practical idea in terms of size and in terms of the skills and tools required. Furthermore, from a designers point of view, as it is not a very common product it gives me more room for innovation and creativity. My motivation for choosing this idea springs from the fact that organization and time management plays a key role in the life of a student like me therefore I can relate to the project and this would hopefully help me in the process of it. Additionally, I realized that the other 3 ideas lacked such openness and practicality: I have already built a sports organizer; therefore the opportunities for innovation are narrower. In the process last year I realized all the different complications due it greater size and required storage capacity. The shoe rack would be too large in size and extremely detailed to build in the given time period while the needed materials and tools for metals and plastic are unavailable. The problem furthermore is not one that motivates me to innovate and therefore I feel this would hinder me during the project. The TV cabinet would encompass a lot of room for creativity and is a product that I would be extremely motivated to create yet from a builders perspective the task is simply unrealistic given the completion date and the resources available.

Thus, I feel I have made the right choice in trying to tackle a problem that is both challenging yet realistic in its solution.

Brainstorming Level 2
Acts as a TableLamp using LED Lights
Acts as a Show Piece & looks good

Size: 30cm x 30cm x 30cm

Material: Wooden Framework assembled and accessorized using metallic nails and objects

Desk Organizer

In built DigitalClock tells time in 2 different time zones

Tools Required: Wood Cutting Saws, Hammers, Vices, files, etc. Multiple Compratments

Bluetooth and Mobile Connectivity

Mobile Phone Holder (with slot for charger and earphones)

Wallet Holder

Paper Organizer

Accessories & Electronics compartment

Areas of Interaction
Approaches to Learning: The product is a desk organizer for students that aims to help students better organize themselves and to make the most efficient use of their learning time. The product which will encompass a todo-list, storage containers, paper prioritizer will also encourage students to find new methods of learning. This will help the students to evaluate their approach to learning. Human Ingenuity: The creation process will allow me to evaluate the impact human creatuions have on society. I will have to observe consequences of my products existence and development and the process by which I design and create the unique product.

Aims
This year my aim with my Design Technology Project is to design and create a unique product that satisfies specific needs and wants and use branding techniques to promote the product to the target market. In my previous design technology project I have not been given this level of freedom to innovate. My aim therefore will be to best utilise this freedom and use innovation to create a unique product. Furthermore as a part of a continuous process ny aim in design technology is to develop the different skills involved including designing, time management and tools usage.

Challenges
This year the project is more time specific and I feel this will be my greatest challenge. Time management is extremely important and is usually the most challenging aspect of the project. Furthermore, replicating my design and plan into the creation process is a defining challenge. Other challenges may include: Staying Motivated and Organized Using the right tools for the specific jobs and using them efficiently Minimizing damages and delays in creation Identifying and collecting the appropriate information, materials and tools

Case Study

Size: 10" x 13" x 5.4" Not very Spacious Durable Wood Construction Numerous Divided Sections Does not accommodate for larger items 2 Drawers for Hidden Storage Wall Mount or Freestanding Made of Bamboo Environmentally Sustainable

Although, the design contains no innovation or additional features, for a simplistic desk organizer it fulfills its desired functions well and I would like to incorporate some of the techniques for the efficient use of space from it. http://www.canadiancloset.ca/products/office/paper__media_organizers/262/

Metallic Finnish to Wooden Framework Quartz clock would prefer digital for efficiency Includes Alarm Feature Visually Appealing and Engaging Targets large market for luxury car lovers Innovative design Would add date and day indicator as well

http://nerdapproved.com/misc-gadgets/steering-wheel-desk-clock/

Wooden Framework Simple Sleek and Practical Design Efficient in distribution of Light (Black reflectors over Bulb) Uses incandescent bulb (non energy efficient and overheats) Flexible and Movable (innovative and practical design)

Although, the design contains limited innovation or additional features, for a lamp it fulfills its desired functions well and I would like to incorporate some of the techniques including ergonomics employed in its creation i.e. the convenient height and shape of the lamp. http://www.workroom.net.nz/?page_id=360

Research Questions
1. 2. 3. 4. 5. 6. 7. 8. What strength of wood do I need? According to the strength I need exactly what type of wood will I use? What other materials and skills will I need? How will I use nails, metal rods, nets and etcetera and what sizes will they be? What tools for example chisels, mallets, hammers and etcetera will I use? What sizes of wood will I use for each section? What size is the clock going to be? What type of lighting should I use and what are the advantages and disadvantages of each type? 9. What electrical tools and materials will I need for the lighting? 10. From where will I source my tools and materials and how much will I have to spend? 11. What type of wood, joints and color scheme will I use? 12. According to the above factors will I need to use paint? 13. What other ways are there to make the desk organizer more appealing to my target market?

Research
Survey
1. Do you agree with my usage of softwood for my Desk Organizer (Medium Density Fiber)? If not please state the type that you would agree with.

Yes

No

2. Do you think adding a clock to a desk organizer is a good idea? Would you buy such a product?

Yes

No

3. Do you think adding a LED lighting system to a desk organizer is a good idea? Would you buy such a product?

Yes

No Black White Multicolored

4. What color would you prefer for such a product?

Shade of Brown (Wood) Other

5. What media should I use to promote this product?

Word of Mouth Posters Marketplace) Others

Flyers

Social Networking (Facebook

6. What other technical improvements and changes do you suggest to my current design? Please List Additional Features.

7. What other decorative improvements and changes do you suggest to my current design? Please List Design Ideas.

Name: Date:

Analysis of Survey (Primary Research)

As indicated below, a brown softwood exterior is the choice that the majority of the sample have chosen while it is recommended that use several techniques namely flyers and word of mouth as they involve a direct contact with my customers. The survey also clarified a few points for me i.e. the clock additional feature has a positive response and so does the lighting feature and therefore I am now sure to accommodate these features.

Types of wood

8 7 6 5 4

Colors Chosen vs. People Surveyed

Softwood Hardwood Plywood

3 2 1 0 Black Wood Brown White Multi Blue Pink

Yet, I am disappointed that I was not able to collect any substantial ideas for possible features and visual appeal enhancers. I did receive some constructive answers from two distinct interviewees who recommended using the LEDs as a promotional technique while one interviewer requested for a Bluetooth and mobile speaker addition (this is not a realistic target for me to achieve due to the additional skills in electronics required).

Promotional Techniques
Flyers Word of Mouth Posters Web Test Marketing and Information Sessions

Secondary Research
The type of wood I choose mostly depends on its strength, weight and ability to be shaped. My product needs to be lightweight and has to hold and a lot of equipment. There are three different types of wood; softwood (also known as Medium Density Fiber), hardwood and plywood. For my project I will need to use softwood as although it is not the strongest it is the only one that I can shape easily. Also it is lightweight and easy to cut. There are 8 different types of wood joints: From these ones the lap joint, rabbet and dado joints seem the most practical and the simplest types of wood joints. The dado joint is the most

appealing to me due to its simplicity and efficiency. Also the miter joint is the most practical and probably the strongest too. As my task largely involves the shaping of wood I need a variety of saws, joints, files and shaping to tools specialized for the use of Medium Density Fiber. All of which are available in school including the wood and all the tools, while I have many of the tools at home as well. Yet if need arises for extra tools I have visited stores like Ace Hardware and IKEA who sell exclusive wood and wood shaping products and are conveniently located next to each other at Dubai Festival City. These products are fairly inexpensive costing below 100 Dhs in most cases. The majority of the sample I surveyed seemed to think that the clock was a great addition to the desk organizer as it further enhances the products purpose and helps to build a unique selling point which will be immensely pertinent during my brand promotion. Yet, my research demonstrates that the incorporation of a clock in my design will require my acquisition of new electrical based skills, tools and materials (wire, soldering iron, battery, wire cutters etc.). Most designers today, look towards preserving the environment in using energy efficient and biodegradable materials for their products. One such material that I can use for my lighting system would be using LED lamps instead of conventional lamps. Its advantages and disadvantages include:

Low energy consumption retrofit bulbs range from 0.83 to 7.3 Watts Long service life LED bulbs can last up to 50,000 hours Durable LED bulbs are resistant to thermal and vibration shocks and turn on instantly from -40C to 185C, making them ideal for applications subject to frequent on-off cycling, such as garages and basements Good for interior task lighting No infrared or ultraviolet radiation excellent for outdoor use because UV light attracts bugs Safety and environmentally conscious as they contain no mercury and remain cool to the touch Fully dimmable Range of colours can be manufactured There are some current disadvantages to LED lighting:

LEDs are currently more expensive than more conventional lighting technologies, and may be hard to locate LEDs are very heat sensitive. Excessive heat or inappropriate applications dramatically reduce both light output and lifespan

LEDs typically cast light in one direction at a narrow angle compared to incandescent or fluorescent lamps so lenses or reflectors are needed in fixtures to broaden the beam (if desired)

After discussing the issue of colour and visual appeal with several experts and all those questioned and surveyed, it became evident to me that the most desirable colour would be a simple wooden brown as it tends to follow the trend and fits the purpose of the product as a desk organizer. Therefore, it will be easier to make the market relate with the product therefore aid in brand promotion.

Bibliography
http://www.toolbase.org/Technology-Inventory/Electrical-Electronics/white-LED-lighting http://www.dixieline.com/woodjoint/woodjoints.htm http://www.about-building-in-canada.com/wood-joints.html http://www.sawdustmaking.com/Wood/wood.html Officials at the Indian National Institute of Design The websites I used provided me with a more global perspective for things like using of wood and the making of wood joints. Child Craft Books. Wilson Publications. They helped me characterize the different types of wood. Ace Hardware Support Staff advised me and answered my questions relating to what type of product would be most efficient. IKEA Support Staff advised me and answered my questions relating to what type of product would be most efficient. All those Surveyed and Questioned advised me and answered my questions relating to what type of product would be most efficient

Design Brief
Most high school and university students in large cities, like Dubai, around the world face the problem of organization and time management when it comes to their school assignments as well as their social life and other personal items. Therefore, as a designer I aim to address this problem by combining several household systemization products to create a daily coordination artifact that shall facilitate in the daily activities of young adults.

Design Specification
The product will be comprised of a wooden box fixed assembled with nails and fitted with electrical objects The box will be of a dark shade of brown The box-like structure will contain multiple compartments, including one for A-4 sized papers at the bottom (dimensions: 25cm x 30cm will hold a capacity of 50 sheetsthe height of the compartment will be 5cm), with a pencil holder (dimensions: 7.5cm x 7.5cm x 10cm) and a personal items drawer (15cm x 20cm x 5cm) adjacent to each other above Medium Density Fiber Softwood will be used Additional materials used will include door and drawer hinges for the different compartments A battery run digital clock will be fitted (hung) on the largest exterior wall of the box An electrical circuit will be placed to light up the LED bulbs on the roof of the box Adjacent to the bulb on the roof a mobile phone holder with drilled in holes for earphones will be fitted The product will weigh no more than 5 kgs when empty The product will hold up to a minimum of 5 kgs The product will be filed such that there are no rough or sharp edges The product will be durable in that the framework will not break in normal conditions All external parts will be permanently fixed The product will be portable in that apart from being lightweight wheels are fitted to facilitate movement All hinges will be greased such that they function smoothly

Test to Evaluate Product

In order to ensure that the product is up to the standards required buy me as a designer as well as to ensure the safety and satisfaction for my customers I will put my product to test in controlled experiments in order to analyze its functionality (in terms of the design specification) in these conditions.

Specification
The product will be comprised of a wooden box fixed assembled with nails and fitted with electrical

Test to Evaluate
Observation and Product Inspection

objects The box will be of a dark shade of brown Observation with aid of a colour spectrum

Product inspection with the aid of an The box-like structure will contain multiple compartments, including one for A-4 sized papers at accurate measuring tape the bottom (dimensions: 25cm x 30cm will hold a capacity of 50 sheetsthe height of the compartment will be 5cm), with a pencil holder (dimensions: 7.5cm x 7.5cm x 10cm) and a personal items drawer (15cm x 20cm x 5cm) adjacent to each other above Medium Density Fiber Softwood will be used Process Observation with the aid of an expert Product Inspection

Additional materials used will include door and drawer hinges for the different compartments A battery run digital clock will be fitted (hung) on the largest exterior wall of the box An electrical circuit will be placed to light up the LED bulbs on the roof of the box Adjacent to the bulb on the roof a mobile phone holder with drilled in holes for earphones will be fitted The product will weigh no more than 5 kgs when empty The product will hold up to a minimum of 5 kgs

Observation

Product Inspection

Product Inspection and Usage

Weighing Scale Test

Weight test using compact weights = 5kgs Product Inspection and Usage. Child Safety Test can also be used. Drop/Fall Test from height of 2m

The product will be filed such that there are no rough or sharp edges The product will be durable in that the framework will not break in normal conditions All external parts will be permanently fixed

Product Usage and Drop Test

The product will be portable in that apart from being lightweight wheels are fitted to facilitate movement All hinges will be greased such that they function smoothly

Movement Test

Product Usage