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AMITY UNIVERSITY

BRM ASSIGNMENT ON QUESTIONARE

SUBMITTED TO: -

SUBMITTED BY:-

Harish Jain

Meenakshi Pal Yashika Gaur Kunal Chaudhary Jitesh Bhatia Manika Bhatia

QUESTIONNARE ON DETTOL SOAPS


We, the students of Amity University, are conducting a Marketing Research on the DETTOL soap for the study purpose only.

1-Name:
2- Gender: 3- Age: 4- Occupation: Student Serviceman Businessman Other 5-Family Annual Income: Below 1 lakh 1 to 3 lakh 3 to 5 lakh 5 to 10 lakh Above 10 lakh M F

6-What are the brands of soap, you are aware of?


PRODUCTS LUX DETTOL CINTHOL LIRIL PEARS MARGO SANTOOR NIRMA SAVLON WILD STONE PARKAVENUE MYSORE SANDAL TOM SPONTANEOUS AIDED

7. Usage

PRODUCTS LUX DETTOL CINTHOL LIRIL PEARS MARGO SANTOOR NIRMA SAVLON WILD STONE PARKAVENUE MYSORE SANDAL

CURRENT USE

PREVIOUS USE

EVER USE

CONSIDER

8. Have you ever used DETTOL? Y / N


a) If DETTOL is in current use, then of which

category?.........................

9. How many times you are using the DETTOL in a day? I. II. III. Once Twice More than two times

10. Do all the members of your family use the same brand of soap? Y /N

11. If No, what are the other brands? .................................( Mention )

12. What is the frequency of purchase? IV. V. VI. Weekly Bimonthly Monthly VII. VIII. IX. Quarterly Semi-annually More ..

13. Generally which one you prefer w.r.to weight? X. XI. XII. 50gm 75gm 100gm XIII. XIV. XV. 135gm 150gm Other

14. From which sources you get the information about your soap? Advertisement Relatives or Friends Reference Shopkeepers Reference Other

15. What are the factors you take into consideration before buying soap? Price Value for money Brand value Celebrity Endorsement Relative Reference Discount Special offer Easy Availability Foam Ingredients No Side Effect Fragrance Colour Packaging Skin care flavour Durability Effects on Germs

16. Do you consider any other Factors? Y / N

17. If yes, please mention LUX-LX DETTOL-DL CINTHOL-CN LIRIL-LR PEARS-PR MARGO-MR SANTOOR -SR NIRMA-NR SAVLON-SL WILD STONE-WS PARKAVENUE-PK MYSORE SANDAL-MS

Do you have any plan to switch over? Y / N

18. If yes, to which brand? ..

19. Does your soap affect


iiiiii-

body-odour Y / N Freshness Y/N

Feel good factor Y / N Hygiene Y/N

iv-

20. Do you feel its effectiveness remains throughout the day? Y / N

21. Do you feel more active after bath? Y / N 22. Based on your experience rank the following soap w.r.to corresponding attributes.

5.VERY GOOD 4.GOOD 3.AVERAGE 2.LOW 1.VERY LOW

ATTRIBUTES VALUE FOR MONEY BRAND VALUE FLAVOUR PACKAGING GOOD EFFECT ON GERMS MOISTURIZING EFFECT AYURVEDIC INGRADIENTS FOAM CELEBRITY ENDORSEMENT PRICE SKINCARE HYGIENE AVAILABILITY

LX DL

CN

LR PR

MR

SR

NR

SL

WS PK

MS