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The Secrets of Superior Service Culture

Ron Kaufman
UP! Your Service UpYourService.com

The Secrets of Superior Service Culture


Bringing Together
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A free signed copy for you! Please collect your book at the end of this session at the front exit. Thank you!
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UP! Your Service

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UP! Your Service

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UP! Your Service

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Why Build an Uplifting Service Culture?


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1. Competitive Necessity

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1. Competitive Necessity 2. Rising Expectations

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1. Competitive Necessity 2. Rising Expectations 3. Human Performance

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1. Competitive Necessity 2. Rising Expectations 3. Human Performance 4. Increased Profitability


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1. Competitive Necessity 2. Rising Expectations 3. Human Performance 4. Increased Profitability 5. Customer Loyalty
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How do you build an Uplifting Service Culture?


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UP! Your Service

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UP! Your Service

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UP! Your Service

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UP! Your Service

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Service Leadership

UP! Your Service

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Service Leadership

Actionable Service Education


UP! Your Service UpYourService.com

Service Leadership

Service Culture Building Blocks

Actionable Service Education


UP! Your Service UpYourService.com

Service Leadership

UP! Your Service

UpYourService.com

The customer is the final inspector.

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The customer is the final inspector.

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There is only one boss: the customer. He can fire everybody in the company by spending his money somewhere else.

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There is only one boss: the customer. He can fire everybody in the company by spending his money somewhere else.

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Do what you do so well that they will want to come again and bring their friends.

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Do what you do so well that they will want to come again and bring their friends.

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Service Leadership

UP! Your Service

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Service Leadership

Actionable Service Education


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Education or Training
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Frontline Service Training


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Frontline Service Training


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Frontline Service Training


UP! Your Service UpYourService.com

Frontline Service Training


UP! Your Service UpYourService.com

Actionable Service Education


UP! Your Service UpYourService.com

Actionable Service Education


UP! Your Service UpYourService.com

Actionable Service Education


UP! Your Service UpYourService.com

Actionable Service Education


UP! Your Service UpYourService.com

Actionable Service Education


UP! Your Service UpYourService.com

Actionable Service Education


UP! Your Service UpYourService.com

Actionable Service Education


UP! Your Service UpYourService.com

Actionable Service Education


UP! Your Service UpYourService.com

Actionable Service Education


UP! Your Service UpYourService.com

Actionable Service Education


UP! Your Service UpYourService.com

Actionable Service Education


UP! Your Service UpYourService.com

UP! Your Service

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UP! Your Service

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UP! Your Service

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Where is excellence on the Six Levels of Service?


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UP! Your Service

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UP! Your Service

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Where is excellence on the Six Levels of Service?


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Excellence is a moving target.


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Excellence is taking the next step UP!


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The Six Levels of Service


Apply this to your job. What action can YOU take to Step UP?
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Every Perception Point Counts!


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Every Perception Point Counts!


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Perception Points: FACE TO FACE


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Perception Points: OVER THE PHONE


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Perception Points: IN WRITING


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Perception Points: PRODUCTS


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Perception Points: PACKAGING


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Perception Points: DELIVERY


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Where is room 347?


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UP! Your Service

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Action steps can create more VALUE.

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Action steps can create more VALUE. But different customers value different things.
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Four Different Categories of Value


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Four Different Categories of Value


UP! Your Service UpYourService.com

Four Different Categories of Value


UP! Your Service UpYourService.com

Four Different Categories of Value


UP! Your Service UpYourService.com

Four Different Categories of Value


UP! Your Service UpYourService.com

Four Different Categories of Value


UP! Your Service UpYourService.com

Four Different Categories of Value


UP! Your Service UpYourService.com

Four Different Categories of Value


UP! Your Service UpYourService.com

Four Different Categories of Value


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The BIG Picture


The experience your customers value.
Where do you see a big opportunity to add or create more value?
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UP! Your Service

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Who should take responsibility for making these improvements?


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Take Personal Responsibility


Blame, Shame and Excuses do not make things better! What action can you take?
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Actionable Service Education


UP! Your Service UpYourService.com

Service Leadership

Actionable Service Education


UP! Your Service UpYourService.com

Service Leadership

Service Culture Building Blocks

Actionable Service Education


UP! Your Service UpYourService.com

The 12 Building Blocks of Service Culture

TM

UP! Your Service

UpYourService.com

The 12 Building Blocks of Service Culture

TM

UP! Your Service

UpYourService.com

The 12 Building Blocks of Service Culture

TM

UP! Your Service

UpYourService.com

The 12 Building Blocks of Service Culture


Common Practice Common Practice Common Practice

TM

Common Practice

Common Practice

Common Practice

Common Practice

Common Practice

Common Practice
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Common Practice

Common Practice

Common Practice
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The 12 Building Blocks of Service Culture


Best Practice? Best Practice? Best Practice?

TM

Best Practice?

Best Practice?

Best Practice?

Best Practice?

Best Practice?

Best Practice?
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Best Practice?

Best Practice?

Best Practice?
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The 12 Building Blocks of Service Culture

TM

UP! Your Service

UpYourService.com

The 12 Building Blocks of Service Culture


Common Service Language Service Communications Service Improvement Process
UP! Your Service

TM

Engaging Service Vision Service Recognition and Rewards Service Recovery and Guarantees

Service Staff Recruitment Voice of the Customer Service Benchmarking

New Staff Orientation

Service Measures and Metrics


Service Role Modeling
UpYourService.com

The 12 Building Blocks of Service Culture


Common Service Language Service Communications Service Improvement Process
UP! Your Service

TM

Engaging Service Vision Service Recognition and Rewards Service Recovery and Guarantees

Service Staff Recruitment Voice of the Customer Service Benchmarking

New Staff Orientation

Service Measures and Metrics


Service Role Modeling
UpYourService.com

1. Common Service Language

UP! Your Service

UpYourService.com

The 12 Building Blocks of Service Culture


Common Service Language Service Communications Service Improvement Process
UP! Your Service

TM

Engaging Service Vision Service Recognition and Rewards Service Recovery and Guarantees

Service Staff Recruitment Voice of the Customer Service Benchmarking

New Staff Orientation

Service Measures and Metrics


Service Role Modeling
UpYourService.com

5. Service Communications

UP! Your Service

UpYourService.com

5. Service Communications

UP! Your Service

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5. Service Communications

UP! Your Service

UpYourService.com

5. Service Communications

UP! Your Service

UpYourService.com

5. Service Communications

UP! Your Service

UpYourService.com

5. Service Communications

UP! Your Service

UpYourService.com

5. Service Communications

UP! Your Service

UpYourService.com

5. Service Communications

UP! Your Service

UpYourService.com

The 12 Building Blocks of Service Culture


Common Service Language Service Communications Service Improvement Process
UP! Your Service

TM

Engaging Service Vision Service Recognition and Rewards Service Recovery and Guarantees

Service Staff Recruitment Voice of the Customer Service Benchmarking

New Staff Orientation

Service Measures and Metrics


Service Role Modeling
UpYourService.com

6. Service Recognition and Rewards

UP! Your Service

UpYourService.com

6. Service Recognition and Rewards

UP! Your Service

UpYourService.com

6. Service Recognition and Rewards

UP! Your Service

UpYourService.com

6. Service Recognition and Rewards

UP! Your Service

UpYourService.com

6. Service Recognition and Rewards

UP! Your Service

UpYourService.com

6. Service Recognition and Rewards

UP! Your Service

UpYourService.com

6. Service Recognition and Rewards

UP! Your Service

UpYourService.com

The 12 Building Blocks of Service Culture


Common Service Language Service Communications Service Improvement Process
UP! Your Service

TM

Engaging Service Vision Service Recognition and Rewards Service Recovery and Guarantees

Service Staff Recruitment Voice of the Customer Service Benchmarking

New Staff Orientation

Service Measures and Metrics


Service Role Modeling
UpYourService.com

12. Service Role Modeling

UP! Your Service

November 27, 1894 April 27, 1989

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Service Leadership M O M E N T U M
UP! Your Service

Service Culture Building Blocks

M O M E N T U M
UpYourService.com

Actionable Service Education

A free signed copy for you! Please collect your book at the front exit. Leave your business card for more
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Thank you.
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A world where people are educated and inspired to excel in service


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