Assignment on Electrical Appliances (Television)

Product: Color Television The Development of Color Television A German patent in 1904 contained the earliest recorded proposal for a color television system. In 1925, Zworykin filed a patent disclosure for an all-electronic colour television system. Both of these systems were not successful, however, they were the first for color television. A successful color television system began commercial broadcasting, first authorized by the FCC on December 17, 1953 based on a system designed by RCA. "Between 1946 and 1950 the research staff of RCA Laboratories invented the world's first electronic, monochrome compatible, color television system. The picture shows stages of television .

Company1: Samsung Unlike other electronic companies Samsung origins were not involving electronics but other products. In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samusng had flour mills and confectionary machines and became a co-operation in 1951. Humble beginnings. From 1958 onwards Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics

was established producing what Samsung is most famous for, Televisions, Mobile Phones (throughout 90's), Radio's, Computer components and other electronics devices. 1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the 1990's Samsung began to expand globally building factories in the US, Britain, Germany, Thailand, Mexico, Spain and China until 1997. In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks to the electronic industry they managed to curb this and continue to grow

Company2: L.G. LG Electronics was established in 1958 and has since led the way into the advanced digital era thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. LG Electronics has unveiled many new products, applied new technologies in the form of mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company. 1958Founded as GoldStar 1960'sProduces Korea's first radios, TVs, refrigerators, washing machines, and air conditioners 1995Renamed LG Electronics Acquires US-based Zenith 1997World's first CDMA digital mobile handsets supplied to Ameritech and GTE in U.S. Achieves UL certification in U.S. 1998Develops world's first IC set for DTV Develops world's first 60-inch plasma TV 1999Establishes LG Philips LCD, a joint venture with Philips 2000Launches world's first Internet refrigerator 2001Launches world's first Internet washing machine, air conditioner, and microwave oven 2002Under LG Holding Company system, separates into LG Electronics and LG Corporation 2003Achieves monthly export volume above 2.5 million units (July) Top global CDMA producer 2004Commercializes world's first 55" all-in-one LCD TV Commercializes world's first 71" plasma TV 2005Becomes fourth-largest supplier of the mobile handsets market worldwide 2006LG Chocolate, the first model in LG's Black Label series of premium handsets, sells 7.5 million units worldwide 2007Launches 120Hz Full HD LCD TV 2008Recorded over 100 million units of LG air conditioners in accumulated sales 2009Became second-largest LCD TV provider worldwide Became third-largest supplier of mobile handsets market worldwide Became Global Partner and Technology Partner of Formula One 2010Unveiled the worlds first and fastest dual-core smartphone, LG OPTIMUS 2X

Unveiled the worlds first full LED 3D TV. Company1: Samsung

Specifications of SamsungCS21C510CL Color TV HIGHLIGHTS Screen Size - 21 Star Rating - 3 Cabinet Finish - Matt PICTURE DNIe - Yes SOUND Sound Output (PMPO) - 350W Graphic Equalizer - 3 band Music Mode - Yes POWER CONSUMPTION 100~260V Price( ) SamsungCS21C510CL Color TV is 8,090/-*

Company2: L.G. LG 21SC5AGE4TP Color TV comes with features like H & C Technology,Ultraslim Swivel Base, XDP XDS, DVD Component Input, 3 Band Graphic Equalizer And Golden Eye.

Specifications of LG 21SC5AGE4TP Color TV HIGHLIGHTS Screen Size - 21 Star Rating - 4 Cabinet Finish - Glossy PICTURE XD Picture - Yes XDP Demo - Yes Golden Eye - Yes PSM - Yes SOUND Sound Output (PMPO) - 350W Graphic Equalizer - 3 band Music Mode - Yes XDS - Yes AVL - Yes SPECIAL FEATURES

Swivel Base - Yes Price( ) of LG 21SC5AGE4TP Color TV is 10,090*

Economic Factors
Price: Price plays an important role in buying of any product . Customer always have a tendency to buy a product which is off lesser price . Income: Income plays a major role on buying of a certain product . The more the income people buy high range products . Family: Family size also plays an important role . The bigger the size more big item will be required eg. Refrigerator Geographical Factor: It has its effect on the type of product u choose.

Intangible Factors
Beauty of the Appliance: A total of 35% of our respondents stated that they look Out for the beauty when purchasing any appliance, the most beautiful equipment may not be the most efficient in terms of energy consumption. Price of the Appliance: Price is a very strong economic factor influencing the demand for Goods and services. A large number of our respondents 51% agreed that they consider the price of an appliance before they purchase one Size of the Appliances: Only few of our respondents consider the size of the appliances before making purchases; 16% of our respondents claimed that they consider the size. The Product/Manufacturers Name: From our survey, 68% of our respondents purchase appliance putting into consideration the manufacturer of the appliance. This is another very strong factor influencing consumers choice of appliances. Many consumers believed that the products of certain manufacturers are more durable than others. Irrespective of the price of these appliances, the consumers go for these products thinking that it will last longer and are of better quality. The Amount of Energy an Appliance Consume: Only 47% of our respondents stated that they take this factor into consideration

Durability: Some the respondents claimed that they also look at the durability of any Appliance before buying it.

The Need for the Appliance: Some of our respondents make their choice based on how Important the appliance is to them. Maintenance Cost/Ease of Repair: Many people would want to buy appliance that are Serviceable and less expensive to maintain Consumer Rating: Some people are influenced by the general perception about an Appliance they believe that the more people accept a product, the better the product. This Is another factor that influences consumers choice of appliances Quality of the Appliance: Some of our respondents said they consider the quality of Appliances Again, we still wonder how they are able to determine this at the time of Purchase Performance Output: Some respondents said they consider the output of the product before They purchase. Provision of Warranty: Provision of warranty is another factor that consumers put into Consideration when they are purchasing appliances.

Mentioned Below Are the Competitors for Samsung & LG

Haier Philips Godrej Panasonic Sony Hitachi Akai Videocon Sansui

Market structure: Oligopoly

Oligopoly Oligopoly is a market structure in which the number of sellers is small. Oligopoly requires strategic thinking, unlikeperfect competition, monopoly, and monopolistic competition. An oligopoly is a market dominated by a few producers, each of which has control over the market. It is an industry where there is a high level of market concentration. However, oligopoly is best defined by the conduct (or behaviour) of firms within a market rather than its market structure.

Substitutes for Television

LCD LED Plasma Projector 3D TVs Desktop Laptop

Questionnaire(Dealers)

1. Name of Shop/Agency- _________________________________________________

2. Name of owner-____________________________________ 3.Location-_________________

4. Shop and storage area of shop (Go down)-

5. Since how many years are you selling Television? (a) Less then Year (b) 2-3years (c) 5-10years (d) more then 10 years

6. Where do you get Television sets from? (a)Direct Company (b) Distributor (c) Wholesaler (d) Etc (mention)

7. How do you prefer to buy Television sets? (a)Cash (b) Credit (c) Contract (d) Etc (mention)

8. How you order Television? (a)Bulk (b) Against requirement (c) Schemes (d) Etc (mention)

9. How fast you get your order delivered? (a) Same day (b) In 2days (c) same week (d) More then a week

10. Do you negotiate with your supplier on price? (a) Always (b) According to order size (c) Have contract (d) Never

11. Do you get training and new product information from companys side? (a) Always (d) Never (b) Some times (c) Have to ask company

12. Do you sell Television compared to other Refrigerator Brands? (a) Always (b) Sometimes (c) Depends (d) Never

13. Does company do any promotion for increasing sales? (a) Always (b) In seasons (c) Depends (d) Never

14. Does company take the Television back if unsold in market? (a) At times (b) Depending on Contract (c) Never

15. How is your experience trading with Television? (a) Very good (b) Good (c) Satisfactory (d) Bad

Questionnaire(consumers)
Name: Age:Income group

Q.1:- Which Television Brand do you use? Answer:Q.2:- What if the feature that differentiates it from other company? Answer:Q.3:- What is the cost effectiveness? Answer:Q.4:- Does use of this TV saves amount on electricity? Answer Q.5:Does the TV affect your health ?

Answer:Q.6:- Do you have preference to any particular brand? Answer:Q.7:- Are there any major difference in prices of TV of other companies? Answer:Q.8:- The brand you using is better than others? Answer:Q.9:- Do you really get warranty of 1 year as given? Answer:Q.10:- Is there a replacement in case of defect? Answer:Q.11:- What more do you expect from the company to add for better results? Answer:Q.12:- Do you want to state anything more? Answer:-

Data Analysis
The data of customers was collected of roughly three income groups. The upper income group, middle income group and lower income group. The upper income group salary was taken above Rs.50000/- per month. The middle income group salary was between Rs.30000/- to Rs50000/per month. While income below Rs.30, 000/- was treated as lower income group. From the data collected it seems that out of the higher income group three persons whose interviews were taken. Out of which two of them never used Samsung television . The basic reason could be that they are not bothered about the costs escalation of electricity due to use of old convention TVs. This income group is therefore least bothered even of environment problem. At the same time I must mention here that the Government may not have been so effective in its propaganda for saving of electricity and environmental degradation. Either the Government has not percolated these ideas in higher income group or the higher income group people are least bothered.

Critical Evaluation
People should buy a product with more energy saving rating so that it saves electricity. Customers dont mind spending more for more ratings as its saves electricity. Customer tendency is to buy a product with more ratings but in lesser price. Customer many a time gets influenced by the brand name and image. Customer has a tendency to buy lesser price products. Customers are shifting from slim TV to LCDs or LEDs.

ASSUMPTION AND LIMITATION

The entire study is based on data of fixed income group. There are daily wage earners, businessmen, big government offices, industries whose views are not taken. Some of the views given by the customers may be casual. This

REFERENCES
http://www.samsung.com http://en.wikipedia.org http://www.LG.com