Fashion orientation Topic: coca cola. By: harleen kaur Group: c Faculty: mrs.

rachna khatri

History
AT A GLANCE: The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Invention: Coca-Cola in 1886 Definition: noun / trademark Function: Popular carbonated soft drink colored usually with caramel and flavored usually with extracts from kola nuts and sweeteners Trademark: U.S. issued 1893 Inventor: Criteria; Birth: Death: John Stith Pemberton First to invent. Entrepreneur. July 8, 1831 in Rome, Georgia August 16, 1888 in Columbus, Georgia

Nationality: American Milestones: 1863 physician and chemist Dr.Pemberton develops "Pemberton's French Wine Coca," 1886 a new formula and a new name is given to Pemberton's beverage that sells for a nickel a glass 1986 Frank M. Robinson, suggested the name and penned the now famous trademark "CocaCola" 1888 gradually sold portions of his business to various partners and to businessman Asa G. Candler 1891 Asa Candler achieves sole ownership of the company, at a total cost $2,300. 1892 Mr. Candler formed a Georgia corporation named The Coca-Cola Company. 1893 The trademark "Coca-Cola," used since 1886, was registered in the USPTO on January 31 1894 the first syrup manufacturing plant outside Atlanta was opened in Dallas, Texas. 1894 in Vicksburg, Mississippi, Joe Biedenharn installed bottling machines and sold Coke by the case 1895 Coca-Cola is now drunk in every state and territory in the United States 1899 two Tennessee men secure the exclusive rights to bottle and sell Coca-Cola in the entire U.S. . 1916 Coca-Cola deserved a distinctive package, the unique contour bottle design is introduced 1919 Candler sells The Coca-Cola Company to Ernest Woodruff and an investor group for $25 million. 1922 the Company pioneered the innovative six-bottle carton 1928 Coca-Cola sales in bottles had for the first time exceeded fountain sales. 1945 "Coke," is registered as a trademark by the USPTO 1971 "I want to buy the world a Coke" marketing campaign begins 1977 the now-familiar contour bottle shape was granted registration as a trademark 1985 a new formula for coke is introduced. Citizens of the world say no thanks! coca-cola, coke, coca cola, john pemberton, asa chandler, invention, history, inventor of, history of, who invented, invention of, fascinating facts.

Coca cola
Coca-Cola is a carbonated soft drink sold in the stores, restaurants, and vending machines of more than 200 countries.[1] It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise CocaCola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. In response to consumer insistence on a more natural product, the company is in the process of phasing out E211, or sodium benzoate, the controversial additive used in Diet Coke and linked to DNA damage in yeast cells and hyperactivity in children. The company has stated that it plans to remove E211 from its other products, including Sprite and Oasis, as soon as a satisfactory alternative is found.

The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca.[3][4] He may have been inspired by the formidable success of Vin Mariani, a European coca win[5]In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a nonalcoholic version of French Wine Coca.[6] The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886.[7] It was initially sold as a patent medicine for five cents[8] a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health.[9] Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. By 1888, three versions of Coca-Cola sold by three separate businesses were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888.[11] The same year, while suffering from an ongoing addiction to morphine,[12] Pemberton sold the rights a second time to four more businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's alcoholic[13] son Charley Pemberton began selling his own version of the product.[14] John Pemberton declared that the name "Coca-Cola" belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as 1892 Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the company burned, further obscuring its legal origins. By the time of its 50th anniversary, the drink had reached the status of a national icon in the USA. In 1935, it was certified kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients Coca-Cola was sold in bottles for the first time on March 12, 1894. The first outdoor wall advertisement was painted in the same year as well in Cartersville, Georgia.[17] Cans of Coke first appeared in 1955.[18] The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. Asa Candler was tentative about bottling the drink, but two entrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler never collected his dollar, but in 1899 Chattanooga became the site of the first Coca-Cola bottling company.

. The loosely termed contract proved to be problematic for the company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers.[20] Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as an over-the-counter remedy for nausea or mildly upset stomach.

New Coke
On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink with "New Coke". Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi, but Coca-Cola management was unprepared for the public's nostalgia for the old drink, leading to a backlash. The company gave in to protests and returned to a variation of the old formula, under the name Coca-Cola Classic on July 10, 1985.

21st Century
On February 7, 2005, the Coca-Cola Company announced that in the second quarter of 2005 they planned to launch a Diet Coke product sweetened with the artificial sweetener sucralose, the same sweetener currently used in Pepsi One.[21][22] On March 21, 2005, it announced another diet product, Coca-Cola Zero, sweetened partly with a blend of aspartame and acesulfame potassium.[23] In 2007, Coca-Cola began to sell a new "healthy soda": Diet Coke with vitamins B6, B12, magnesium, niacin, and zinc, marketed as "Diet Coke Plus." On July 5, 2005, it was revealed that Coca-Cola would resume operations in Iraq for the first time since the Arab League boycotted the company in 1968.[24] In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola." The word "Classic" was truncated because "New Coke" was no longer in production, eliminating the need to differentiate between the two.[25] The formula remained unchanged. In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-ounce bottles sold in parts of the southeastern United States.[26] The change is part of a larger strategy to rejuvenate the product's image.[26] In November 2009, due to a dispute over wholesale prices of Coca-Cola products, Costco stopped restocking its shelves with Coke and Diet Coke.

Ingredients

Carbonated water Sugar (sucrose or high-fructose corn syrup depending on country of origin) Caffeine Phosphoric acid v. Caramel (E150d) Natural flavorings[36]

A can of Coke (12 fl ounces/355 ml) has 39 grams of carbohydrates (all from sugar, approximately 10 teaspoons[37]), 50 mg of sodium, 0 grams fat, 0 grams potassium, and 140 calories.[38]

Formula of natural flavorings

Main article: Coca-Cola formula

The exact formula of Coca-Cola's natural flavourings (but not its other ingredients which are listed on the side of the bottle or can) is a trade secret. The original copy of the formula is held in SunTrust Bank's main vault in Atlanta. Its predecessor, the Trust Company, was the underwriter for the Coca-Cola Company's initial public offering in 1919. A popular myth states that only two executives have access to the formula, with each executive having only half the formula.[39] The truth is that while Coca-Cola does have a rule restricting access to only two executives, each knows the entire formula and others, in addition to the prescribed duo, have known the formulation process.[40]

Franchised production model

The actual production and distribution of Coca-Cola follows a franchising model. The CocaCola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors.[41] The Coca-Cola Company owns minority shares in some of its largest franchises, like CocaCola Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company (CCHBC) and Coca-Cola FEMSA, but fully independent bottlers produce almost half of the volume sold in the world. Independent bottlers are allowed to sweeten the drink according to local tastes.[42] The bottling plant in Skopje, Macedonia, received the 2009 award for "Best Bottling Company".[43]

Logo design
The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885.[44] Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs

Contour bottle design

The equally famous Coca-Cola bottle, called the "contour bottle" within the company, but known to some as the "hobble skirt" bottle, was created in 1915 by bottle designer Earl R. Dean. In 1915, the Coca-Cola Company launched a competition among its bottle suppliers to create a new bottle for the beverage that would distinguish it from other beverage bottles, "a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was."[46]

Earl R. Dean's original 1915 concept drawing of the contour Coca-Cola bottle. Chapman J. Root, president of the Root Glass Company, turned the project over to members of his supervisory staff, including company auditor T. Clyde Edwards, plant superintendent Alexander Samuelsson, and Earl R. Dean, bottle designer and supervisor of the bottle molding room. Root and his subordinates decided to base the bottle's design on one of the soda's two ingredients, the coca leaf or the kola nut, but were unaware of what either ingredient looked like. Dean and Edwards went to the Emeline Fairbanks Memorial Library and were unable to find any information about coca or kola. Instead, Dean was inspired by a picture of the gourd-shaped cocoa pod in the Encyclopedia Britannica. Dean made a rough sketch of the pod and returned back to the plant to show Mr. Root. He explained to Root how he could transform the shape of the pod into a bottle. Chapman Root gave Dean his approval.[46]

The prototype never made it to production since its middle diameter was larger than its base, making it unstable on conveyor belts. Faced with the upcoming scheduled maintenance of the mold-making machinery, over the next 24 hours Dean sketched out a concept drawing which was approved by Root the next morning. Dean then proceeded to create a bottle mold and produced a small number of bottles before the glass-molding machinery was turned off.[47] Chapman Root approved the prototype bottle and a design patent was issued on the bottle in November, 1915. The prototype never made it to production since its middle diameter was larger than its base, making it unstable on conveyor belts. Dean resolved this issue by decreasing the bottle's middle diameter. During the 1916 bottler's convention, Dean's contour bottle was chosen over other entries and was on the market the same year. By 1920, the contour bottle became the standard for the Coca-Cola Company. Today, the contour CocaCola bottle is one of the most recognized packages on the planet..."even in the dark!".[48] As a reward for his efforts, Dean was offered a choice between a $500 bonus or a lifetime job at the Root Glass Company. He chose the lifetime job and kept it until the Owens-Illinois Glass Company bought out the Root Glass Company in the mid-1930s. Dean went on to work in other Midwestern glass factories. Although endorsed by some[who?], this version of events is not considered authoritative by many[who?] who consider it implausible. One alternative depiction has Raymond Loewy as the inventor of the unique design, but, while Loewy did serve as a designer of Coke cans and bottles in later years, he was in the French Army the year the bottle was invented and did not emigrate to the United States until 1919. Others have attributed inspiration for the design not to the cocoa pod, but to a Victorian hooped dress.[49] In 1944, Associate Justice Roger J. Traynor of the Supreme Court of California took advantage of a case involving a waitress injured by an exploding Coca-Cola bottle to articulate the doctrine of strict liability for defective products. Traynor's concurring opinion in Escola v. Coca-Cola Bottling Co. is widely recognized as a landmark case in U.S. law today.[50] In 1997, Coca-Cola also introduced a "contour can," similar in shape to its famous bottle, on a few test markets, including Terre Haute, Indiana.[51] The new can has never been widely released. A new slim and tall can began to appear in Australia as of December 20, 2006, it cost AU$1.95. The cans have a distinct resemblance to energy drink cans. The cans were commissioned by Domino's Pizza and are available exclusively at their restaurants. In January 2007, Coca-Cola Canada changed "Coca-Cola Classic" labeling, removing the "Classic" designation, leaving only "Coca-Cola." Coca-Cola stated this is merely a name change and the product remains the same. The cans still bear the "Classic" logo in the United States. In 2007, Coca-Cola introduced an aluminum can designed to look like the original glass Coca-Cola bottles.

In 2007, the company's logo on cans and bottles changed. The cans and bottles retained the red color and familiar typeface, but the design was simplified, leaving only the logo and a plain white swirl (the "dynamic ribbon"). In 2008, in some parts of the world, the plastic bottles for all Coke varieties (including the larger 1.5- and 2-liter bottles) was changed to include a new plastic screw cap and a slightly taller contoured bottle shape, designed to evoke the old glass bottles.

Local competitors
Pepsi is usually second to Coke in sales, but outsells Coca-Cola in some markets. Around the world, some local brands compete with Coke. In South and Central America Kola Real, known as Big Cola in Mexico, is a fast-growing competitor to Coca-Cola.[57] On the French island of Corsica, Corsica Cola, made by brewers of the local Pietra beer, is a growing competitor to Coca-Cola. In the French region of Brittany, Breizh Cola is available. In Peru, Inca Kola outsells Coca-Cola, which led The Coca-Cola Company to purchase the brand in 1999. In Sweden, Julmust outsells Coca-Cola during the Christmas season.[58] In Scotland, the locally produced Irn-Bru was more popular than Coca-Cola until 2005, when Coca-Cola and Diet Coke began to outpace its sales.[59] In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. The Coca-Cola Company purchased Thums Up in 1993.[60] As of 2004, Coca-Cola held a 60.9% market-share in India.[61] Tropicola, a domestic drink, is served in Cuba instead of Coca-Cola, due to a United States embargo. French brand Mecca Cola and British brand Qibla Cola, popular in the Middle East, are competitors to Coca-Cola. In Turkey, Cola Turka is a major competitor to Coca-Cola. In Iran and many countries of Middle East, Zam Zam Cola and Parsi Cola are major competitors to Coca-Cola. In some parts of China Future cola is a competitor. In Slovenia, the locally produced Cockta is a major competitor to Coca-Cola, as is the inexpensive Mercator Cola, which is sold only in the country's biggest supermarket chain, Mercator. In Israel, RC Cola is an inexpensive competitor. Classiko Cola, made by Tiko Group, the largest manufacturing company in Madagascar, is a serious competitor to Coca-Cola in many regions. Laranjada is the top-selling soft drink on the Portuguese island of Madeira. Coca-Cola has stated that Pepsi was not its main rival in the UK, but rather Robinsons drinks

Advertising
Advertisements over the ages :

Coca-Cola's advertising has significantly affected American culture, and it is frequently credited with inventing the modern image of Santa Claus as an old man in a red-and-white suit. Although the company did start using the red-and-white Santa image in the 1930s, with its winter advertising campaigns illustrated by Haddon Sundblom, the motif was already common.[62] [63] Coca-Cola was not even the first soft drink company to use the modern image of Santa Claus in its advertising: White Rock Beverages used Santa in advertisements for its ginger ale in 1923, after first using him to sell mineral water in 1915.[64][65] Before Santa Claus, Coca-Cola relied on images of smartly dressed young women to sell its beverages. Coca-Cola's first such advertisement appeared in 1895, featuring the young Bostonian actress Hilda Clark as its spokeswoman. 1941 saw the first use of the nickname "Coke" as an official trademark for the product, with a series of advertisements informing consumers that "Coke means Coca-Cola".[66] In 1971, a song from a Coca-Cola commercial called "I'd Like to Teach the World to Sing", produced by Billy Davis, became a hit single. Coke's advertising is pervasive, as one of Woodruff's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. This is especially true in southern areas of the United States, such as Atlanta, where Coke was born.

Some of the memorable Coca-Cola television commercials between 1960 through 1986 were written and produced by former Atlanta radio veteran Don Naylor (WGST 19361950, WAGA 19511959) during his career as a producer for the McCann Erickson advertising agency. Many of these early television commercials for Coca-Cola featured movie stars, sports heroes and popular singers. During the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests demonstrating that, according to the commercials, "fifty percent of the participants who said they preferred Coke actually chose the Pepsi." Statisticians were quick to point out the problematic nature of a 50/50 result: most likely, all the taste tests really showed was that in blind tests, most people simply cannot tell the difference between Pepsi and Coke. Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars; one of Coke's ads compared the so-called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier. Thereafter, Coca-Cola regained its leadership in the market. Selena was a spokesperson for Coca-Cola from 1989 till the time of her death. She filmed three commercials for the company. In 1994, to commemorate her five years with the company, Coca-Cola issued special Selena coke bottles.[67] The Coca-Cola Company purchased Columbia Pictures in 1982, and began inserting Cokeproduct images in many of its films. After a few early successes during Coca-Cola's ownership, Columbia began to under-perform, and the studio was sold to Sony in 1989. Coca-Cola has gone through a number of different advertising slogans in its long history, including "The pause that refreshes," "I'd like to buy the world a Coke," and "Coke is it" (see Coca-Cola slogans). In 2006, Coca-Cola introduced My Coke Rewards, a customer loyalty campaign where consumers earn points by entering codes from specially marked packages of Coca-Cola products into a website. These points can be redeemed for various prizes or sweepstakes entries.

Holiday campaigns

Coca-Cola Christmas truck in Germany. The "Holidays are coming!" advertisement features a train of red delivery trucks, emblazoned with the Coca-Cola name and decorated with electric lights, driving through a snowy landscape and causing everything that they pass to light up and people to watch as they pass through.[69] The advertisement fell into disuse in 2001, as the Coca-Cola company restructured its advertising campaigns so that advertising around the world was produced locally in each country, rather than centrally in the company's headquarters in Atlanta, Georgia.[70] However, in 2007, the company brought back the campaign after, according to the company, many consumers telephoned its information center saying that they considered it to mark the beginning of Christmas.[69] The advertisement was created by U.S. advertising agency Doner, and has been part of the company's global advertising campaign for many years.[71] Keith Law, a producer and writer of commercials for Belfast CityBeat, was not convinced by Coca-Cola's reintroduction of the advertisement in 2007, saying that "I don't think there's anything Christmassy about HGVs and the commercial is too generic."[72] In 2001, singer Melanie Thornton recorded the campaign's advertising jingle as a single, Wonderful Dream (Holidays are Coming), which entered the pop-music charts in Germany at no. 9.[73][74] In 2005, Coca-Cola expanded the advertising campaign to radio, employing several variations of the jingle.

Sports sponsorship

Special aluminum bottle designs, designed exclusively for the Vancouver 2010 Olympic Winter Games Torch Relay. Available in Canada. Coca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since.[76] This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing".[77] Since 1978, Coca-Cola has sponsored each FIFA World Cup, and other competitions organised by FIFA. In fact, one FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997, was called "FIFA Coca Cola Cup".[78] In addition, Coca-Cola sponsors the annual Coca-Cola 600 and Coke Zero 400 for the NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord, North Carolina and Daytona International Speedway in Daytona, Florida. Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football League, National Basketball Association and the National Hockey League, as well as with many teams within those leagues. Coca-Cola is the official soft drink of many collegiate football teams throughout the nation. Coca-Cola was one of the official sponsors of the 1996 Cricket World Cup held on the Indian subcontinent. Coca Cola is also one of the associate sponsor of Delhi Daredevils in Indian Premier League. In England, Coca-Cola is the main sponsor of The Football League, a name given to the three professional divisions below the Premier League in football (soccer). It is also responsible for

the renaming of these divisions until the advent of Coca-Cola sponsorship, they were referred to as Divisions One, Two and Three. Since 2004, the divisions have been known as The Championship (equiv. of Division 1), League One (equiv. of Div. 2) and League 2 (equiv. of Division 3). This renaming has caused unrest amongst some fans, who see it as farcical that the third tier of English Football is now called "League One." In 2005, CocaCola launched a competition for the 72 clubs of the football league it was called "Win a Player". This allowed fans to place 1 vote per day for their beloved club, with 1 entry being chosen at random earning 250,000 for the club; this was repeated in 2006. The "Win A Player" competition was very controversial, as at the end of the 2 competitions, Leeds United AFC had the most votes by more than double, yet they did not win any money to spend on a new player for the club. In 2007, the competition changed to "Buy a Player". This competition allowed fans to buy a bottle of Coca-Cola Zero or Coca-Cola and submit the code on the wrapper on the Coca-Cola website {www.coca-colafootball.co.uk}. This code could then earn anything from 50p to 100,000 for a club of their choice. This competition was favored over the old "Win A Player" competition, as it allowed all clubs to win some money. Introduced March 1, 2010, in Canada, to celebrate the 2010 Olympics, Coca Cola will sell gold coloured cans in packs of 12 355 mL each, in select stores.

Following are the brands of coca cola:

COCA-COLA THUMS UP SPRITE FANTA LIMCA MINUTE MAID PULPY ORANGE MAAZA KINLEY GEORGIA

health & wellness

We are a socially conscious company Coca-Cola believes that its business should bring benefit and refreshment to communities wherever it operates. In India as well, Coca-Cola provides extensive support for community programs across the country. We support community-based primary education projects for marginalized children in slums and villages, benefiting 50 schools, thousands of students, over 500,000 villagers and over 10,000 slum dwellers, as well as several villages near Coca-Cola bottling plants. We partner with NGOs as well as the Red Cross to provide free medical facilities and information to tens of thousands of underprivileged people in seven states in India as well as several villages near Coca-Cola bottling plants By 2004, the company had created a Rainwater Harvesting (RWH) potential (both inside as well as outside the plant) of 1.42 million cubic meters (MCM), which is approximately 72% of the groundwater used by CBOs. Further the company plans to become "Water Positive" organization (w.r.t to groundwater used by CBOs) by 2006. To achieve the same, company plans to install RWH structures inside the plants as well as outside the plants.

We are committed to world-class Quality Coca-Cola believes that its business should bring benefit and refreshment to communities wherever it operates. In India as well, Coca-Cola provides extensive support for community programs across the country. Through Coca-Colas globally accepted and standardized manufacturing processes and Quality Management Systems, we ensure that our manufacturing facilities are equipped to provide the consumer with the highest possible quality beverage each time. Different plants of the company have won the Golden Peacock National Quality Award in 2003 & 2004 and the Golden Peacock Environment Management Award in 2001. All 25 of the India Divisions Company-owned bottling plants have gained the International Standard ISO 14001 Environment Management System certificate. The Tamil Nadu Government recognized the company as the Best Private Company in the state. The company was also recognized by the Rajiv Gandhi Foundation for its contribution to the community. The facts about Colas We expect suppliers to communicate these "Guiding Principles for Suppliers to The Coca-Cola Company" to their employees. These principles should be provided in the local language and posted in an accessible place. We also expect suppliers to develop and implement appropriate business mechanisms to monitor compliance with these Guiding Principles High Pesticide Content Coca-Cola and Thums Up are safe. They meet all applicable safety standards and all ingredients are food grade quality. The Coca-Cola Company uses one quality system around the world. The process of manufacturing Coca-Cola and Thums Up involves 400 tests to make sure every drop of India's favorite soft drink is of the highest quality. Pesticide residues in traces may get into the source water due to their presence in the environment. However, water used in Coca-Cola and Thums Up meets standards which are at par with the most stringent EU norms. Coca-Cola Company uses Multiple Barrier Treatment which is a six stage purification process including activated carbon treatment. Acid Content in soft drink All soft drinks contain acids (and so do the fruit juices such as lime or orange juice). This is primarily to provide a tart flavor. They also have a preservative effect. The acids present in our stomach, secreted by stomachs inner lining, enables the body to assimilate nutrients They are particularly helpful in the conversion of proteins, carbohydrates, fats to energy. The primary acid present in stomach is Hydrochloric Acid. It is well known that hydrochloric acid is a strong acid as compared to acids present in soft drinks viz. phosphoric or citric acid, which are weak acids. Phosphoric and Citric acid are recognized by many health authorities world wide as perfectly safe food additives. Caffeine Scientific evidence does not support any relationship between caffeine consumption and health problem Colas contain one third quantity of caffeine in brewed coffee and half the amount in tea In fact, caffeine in small quantities have been shown to increase alertness Sugar Colas contain the same amount of sugar as in most of fruit juices. According to medical science, all foods including those with sugar can be a part of a balanced diet. For consumers who wish to consume less sugar, diet versions of Colas with non-nutritive sweetener have been made available.

Dental Health It has been established by various researches quoted in the Journal of Bone and Mineral Research, USA that soft drink consumption has no adverse impact on bone density or calcium content of the body. Sticky foods contribute to tooth decay Foods such as Cakes, Fruits, Bread, Rice, Potatoes and other commonly eaten starches that stick to the teeth can cause cavities, if not removed by regular brushing. Soft drinks remain in contact with teeth for a few seconds, and thus has no / less potential to cause harm Carbohydrates are an essential part of diet, they are found in many forms in our food. Thus proper dental hygiene and a balanced diet are the best way to prevent tooth decay. Dentists are now realizing that it is a combination of factors which contribute to tooth wear and erosion. It includes : o Aggressive tooth brushing o Tooth grinding during sleep o Poor off bite resulting in excessive force on teeth during chewing The best way out is to maintain good oral hygiene and to regularly visit the dentist. Bone Health Soft drinks do not cause bone loss. Bone loss in adults can be caused by many factors. Not all soft drinks contain phosphoric acid and those that do (typically Colas) contain only a very small amount. Inadequate intake of calcium is the most common dietary cause. Phosphorus is an essential nutrient, but the amount in soft drinks is very small compared with other sources of phosphorus in the diet. In humans, phosphorus does not affect calcium absorption The consumption of soft drinks, including Colas, does not cause osteoporosis. Insufficient calcium intake, hormonal changes, and a lack of weight-bearing physical activity are considered to be the primary causes of osteoporosis.