ENTREPRENEURSHIP

A PROJECT ON

SETTING UP AN ENTREPRENEURIAL VENTURE WEDDING PLANNERS BUSINESS

ADITI AARTI POONAM M POONAM S VEDEVYASA DEVIKA MANASI APARNA AMEYA GIRISH PIYUSH MUKESH CHAITANYA ABHISHEK M ANAGHA MITHUN PRIYANKA B SUNIL AKHILESH ANIMESH ABHISHEK P SONALI

ABHISHEK K

BHAGYASHREE

Marriage Is The Union Of A Greater Sum Than Two In Love. Relatives Are Made By Rites Relating In-Laws To Delights. In Bringing Families Together, A Million Lives Are Changed Forever. Go Then In Joy, Yourselves To Please Each Love Shapes Many Destinies. -Nicholas Gordon-

A Wedding Is There Better Occasion Or Reason To Together And Rejoice. A Moment Filled With Eagerness, Filled With Joy, With Promises To Keep, Relations To Nurture, A Bond That Ties Two Families Together. It Is A Celebration Of A New Life To Commence, A Celebration Which Every Mother Wants For Her Daughter Which Every Father Dreams Of For His Son. Wedding Symbolizes Love, Gathering, Celebration And Lot Of Emotion Flying Around The Lively Band Belting Out, Inspiring Dance Numbers, Fireworks, Decked-Up Dancing Baratis And A SehraBedecked Groom Atop A White Stallion Causing Heads To Turn, Sangeet, That Tense Moments The Bride Goes Through. If Marriages Are Made In Heaven, Then India Sure Simulates The Occasion. Every Custom, Every Ritual Has A Story Behind It. Condensed Over Centuries Of Cultural Admixture, Indian Weddings Reflect The Importance This Institution Plays In A Person's Life. We Highlight Some Of The Aspects Of An Indian Marriage As It Is Practiced In Different Regions And By Different Communities Living In India. Emotions And Memories To Cherish Forever.

History And Significance Of Indian Marriage Customs

In The Hindu Dharma, Marriage Is A Sacrament Of Two Souls And Not A Contract Between Two Humans. In Hinduism, Marriage Is A LifeLong Commitment Of A Man To His Wife And A Woman To Her Husband, And Is The Strongest Social Bond That Can Take Place Between A Man And A Woman. Grahastha Ashram (The Householder Stage), The Second Of The Four Stages Of Life, As Per The Vedas, Begins When A Man And A Woman Enter The Holy Bond Of Matrimony To Start A Household. For A Hindu Marriage Is The Only Way To Continue The Family And Thereby Repay His Debt To His/Her Ancestors. In Hindu View, Marriage Is Not A Concession To Human Weakness, But A Means For Spiritual Growth. Man And Woman Are Soul Mates Who, Through The Institution Of Marriage, Can Direct The Energy Associated With Their Individual Instincts And Passion Into The Progress Of Their Souls. Customs And Traditions Of Marriage History Of Weddings In India The Hindus Follow The Writings Of Manu As The Basic Guidelines And Laws Of Marriage, Divorce And Re Marriage. Laws Of Manu. (200 BC.) Are Legal And Ethical In Nature And Deal With The:

A. Function Of The Four Castes. B. Supremacy Of The Priestly Caste. C. Perpetuation Of The Priestly Caste. D. Conduct Of Men In The Secular Life. E. Conduct Of Men In The Religious Life.

The Scriptures Explicitly Disallow Divorce And Remarriage. From The Studies Of The Vedas We Learn That Individuals Were Considered Ready For Marriage After Puberty. In The Middle Ages India Saw A Series Of Foreign Invasions In North India By The Aryans. At This Time Emerged The Tradition Of Child Marriage That Has Carried On Till Modern Times, In All Probability This Was Done To Secure The Women From Invaders. Most References To Marriage In The Ancient Texts Suggest That The Aryans Were Monogamous. However, Some References To Polygamy And Polyandry Have Been Found In The Hindu Epic Of Mahabharata. In The Medieval India, Marriage Was Compulsory For All Girls Except For Those Opted For Asceticism. The Method Of Selection Of The Groom Dictated The Type Of Marriage Mentioned By The Vedas. As Mentioned Earlier, Girls Were Married Between The Ages Eight And Ten From The Sixth Century Onwards Up To The Modern Times. Polygamy Was Permitted To All Who Could Afford It, And Was Especially Popular Among Kshatrias (Administrators) For Political Reasons. According To The Mansasollasa, The King Should Marry A Kshatria Girl Of Noble Birth For A Chief Queen Though He Was Permitted To Have Vaishya Or Shudra Wives For Pleasure.

Today, In India Both Divorce And Remarriage Are Completely Legal, Whereas Polygamy And Polyandry Are Both Criminal Offenses, Punishable By Law. Ceremony The Preparation The Mandapam Symbol Of Marriage The Wedding Ensambelage The Rituals The Legends Ceremony India Is Diverse In Its Cultural And Religious Structure And Each Culture Have Their Peculiar Nuance Within The Large Framework Of The Wedding Ceremony. Fire And The Vows Are The Basic Of All Weddings. The Change Lies In The Method Of Performance Of The Ceremony. From Its Initial Simplicity, The Wedding Ceremony Became

Complicated And Long Drawn Affair. Today, A Marriage Is Perhaps The Most Important Social Occasion For Any Family, Reflecting The Regional Color That Overlays The Basic Vedic Rites. The Customs During The Wedding Ceremony In India Are Varied And Reflect The Vast Diversity Of Cultures Of The Land. The Cultures Have Influenced Each Other With Mutual Borrowing Of Practices. The Preparation On The Wedding Morn The Bride And Groom Are Prepared For The Final Plunge, Amid Joy And Festivities By The Many Members Of The Family.

Their Bodies Are Anointed With Turmeric, Sandalwood Paste And Oils, Which Cleanse The Body, Soften The Skin, And Make It Aromatic. They Are Then Bathed To The Chanting Of Vedic Mantras. Today This Is Done Symbolically, If At All, With A Token Application Of Turmeric, Sandal Wood, And Oil On The Face And Arms, This Is Fallowed By The Holy Bath. The Bride And Groom Are Now Bedecked In All Their Finery UnRivelled In Daily Life.

The Mandapam An Altar Or Mandapa Is Erected At The Marriage Venue Within Which The Ceremonial Rites Are Conducted. The Wedding Ceremony Comprises Of A Series Rituals That Are Presided Over And Conducted By The Ordained Priests. Symbol Of Marriage In The North And East India, The Ritual Of Applying Vermilion Powder, To The Parting Of The Bride's Hair Signifies The Culmination Of The Wedding. The Groom Uses His Wedding Ring Dipped In Vermilion Powder To Trace A Line From The Start Of His Brides Hairline To The Crown Of Her Head. The Ceremony Ends With The Couple Seeking The Blessing Of The Elders And Are Greeted By All Present. The Bride Is Than Ritually Sent Off To Her New Family, In Certain Customs At This Point The Brides Undergoes A Name Change As A Symbol Of Shedding Her Old Ties And Adorning Her New Family. When The Bride Arrives At Her New Home, She Is Ritually Welcomed By Her Mother-In-Law And She Is Ceremonially Ushered Into The House. She Takes Care To Enter With The Auspicious Right Foot First,

Gently Kicking Over A Strategically Placed Measure Of Paddy As An Augury Of Plenty For Her New Family. In Modern Times Post The Ritual Rig-Ma-Role The Couple Through All Relationships Out The Window And Head Out To The Joy Of HoneyMooning. The Wedding Ensambelage She Is On This Day Not Just A Princess But As Goddess, Goddess Lakshmi The Harbinger Of Prosperity And Happiness. Each Region Of The Country Has Reserved The Finest For This Day. Radiant In Splendor And Finery From The Head To Foot, Adorned In Ancestral And Modern Jewelry, The Bride Is Beauty Personified. The Groom Is The Prince Of The Occasion Dressed In The Richest Traditional Attire Or The Finest In Western Designs; He Is The Master Of The Occasion And Figure Of Power And Strength.

The Rituals The Traditional Meaning Of The Varmala (Mutual Garlanding By The Couple) Is A Proposal Made By The Bride And Thence The Acceptance Of The Proposal. This Custom Has Become A Very Important Part Of The Wedding Ceremony Now But Is Not Mentioned In The Vedas. It Probably Originates From The Svayamvara Practice Prevalent In Early Centuries Of The Christian Era In India. A Classic Case In History Is The Famous Story Of Prithvi Raj Chauhan And Sanyukta. After This, The Bride And Groom Sit In The Mandapa Next To Each Other Before A Sacred Pyre Or Havan Kunda. The Ritual Of Kanyadana Now Takes Place. The Bride Is Given To The Groom By Her

Father, Or By Her Grandfather Or Brother In The Absence Of Her Father. The Bride's Father First Symbolically Gives Her To God, Invoked By The Priest With The Mantras. The Bride's Guardian Takes Her Hands And Places Them In The Groom's, Transferring His Responsibility For Her To The Groom. The Groom Assures Her Father That He Will Not Be False To Her In Dharma, Artha, Or Kama. After This, The Groom Ties A Tali (A.K.A. Mangalasutra) Around The Bride's Neck. The Marriage Ceremony Then Enters Its Most Important Phase, The Saptapadi (Seven Steps), In Which The Couple Take Seven Steps Together, Facing The North. With The Fire (Agni) As The Witness, They Exchange The Wedding Vows. Legally, The Marriage Is Now Final And Binding. The Bride Is Then Sprinkled With Holy Water, Believed To Purify Her From Any Previous Sins And Cleanse Her, In Preparation For Her New Life Ahead. The Legends

Legend Goes That During The Wedding Of Lord Shiva And Parvati, Shiva Asked Parvati To Come To His Left After The Agni Pradakshina, Symbolizing That They Had Been Married. Parvati Said She Would Not Accept This As A Marriage Until Shiva Granted Her Seven Wishes. Shiva Did So, And Then Made Seven Stipulations, Which Parvati Accepted, And The Seven Steps Are Supposed To Have Derived From This. The Gandharva Vivaha (The Marriage Of The Celestials) Involves Simple Exchange Of Garlands Upon With The Marriage Is Confirmed.

We Find References Of This Type Of Wedding In Hindu Mythology And Epics. This Is Equivalent Of Eloping In Today's World, And Couples Whose Union Is Not Blessed By Families Seek Refuge In This Custom. It Is Said That The Thought Of Another Woman As A Wife Never Occurred To Ramachandra Who Is Considered The Perfect Man, And Widely Worshiped In India, And The Devotees (Most Notably Mahatma Gandhi) Try To Emulate Him. The Strong Tradition Of Monogamy In India Perhaps Has Roots In The Hindu Epic Of Ramayana.

Introduction To Affiance And The New Concept Of Wedding Planners

Everybody Would Agree That We Want Our Marriages To Be Remembered By Others. In India, Weddings Are The Only Occasions That Bring Us Closer To Our Near And Dear Family Members Who Are Far Away From Us. We All Love To Sit Together With Our Friends And Relatives And Discuss The Details Of How A Wedding Should Be Arranged In The Family. Gone Are The Days When A Bunch Of Relatives Used To Come Months Before The D-Day To Arrange The Marriage. Today, Nobody Has The Time For Anything. Arranging A Major Function Like A Wedding Becomes An Exceptional Task. It Is At Such Times That The Wedding Coordinators, Who Are Skilled Managers, Negotiators And Mediators, Who Are Able To Take Away The Worry And Frustrations Relating To The Big Day. Organizing A Wedding In India Is A Mammoth Task. Shopping For Apparels, Jewellery And Gifts; Finalizing The Dates And Venues From A Host Of Options; Printing And Distributing Wedding Cards To A Large Number Of Friends And Acquaintances; Procuring The Special Items, Services Needed For The Big Day......The List Is Endless.

Thus Marriage Is A Time When A Few Emotions Fly Around: Stress, Anxiety, Tension And Maybe Even A Little Fear, This Is The Time To Think Of Hiring A Wedding Planner. Wedding Co-Ordination Is A Business Of Ideas. The Driving Force Here Is Constant Innovation. The More One Exploits Their Creativity, the Better It Is. A Wedding Planner Comes To You As A Consultant With Professional Advice To Guide You Through The Arduous Task Of Planning Your Wedding .They Understand Your Needs And Make A Wedding Which Reflects Your Style, Taste And Personality, All Within Your Desired Budget. Wedding Planners Are Also Called As Co-Ordinators, Consultants, Organisers Or Advisers - They Are The Growing Genera Of Professional Wedding Co-Ordinators. They Provide Expertise In Planning And Co-Ordination Of One Of The Biggest Events Of An Individual's Life- His/Her Wedding. They Plan And Personalise The Wedding Within The Limited Timeframe And Allotted Budget. They Undertake All Kinds Of Responsibilities Right From Pre-Wedding Ceremonies To The Wedding Day And From The Wedding Night Upto The Honeymoon. Wedding Co-Ordinators Also Offer Suggestions On How To Make A Wedding Unique And Different In A Cost-Effective Manner.

Affiance:
Affiance is a venture which plans to initiate this new concept of wedding planning in a land where weddings are celebrated to be remembered forever. Affiance hopes to add joy to your celebration by managing the whole wedding thereby cutting out on your stress and efforts to enjoy every moment of the special occasion known as MARRIAGE.

Business Idea Conception Birth of affiance has an interesting story. The credit goes to Mr. Mukesh one of the promoters came out with this new concept of wedding planners. Mr. Mukesh came across genuine difficulties like time constraints, stress, budget, etc. The couple and family had tough time going around and hiring people. Ultimately on big day they had to do things themselves. They could not actually enjoy the occasion meant for; they did not have enough time to spend with their guest. Amidst all this they did not get to enjoy as well as had partial sense of satisfaction with the arrangement. Aspects Of The Project The various aspects of projects like marketing, financial, technical, and economical have been considered while formulating the project report. It contains adequate information for decision making and sometimes, even implementation each of these aspects is shown.

A. Market Feasibility
Market feasibility based on business idea generation and aspects such as consumer preferences, the nature of competition, potential aggregate demand and likely share of project. Market feasibility consists of three aspects: 1. Market Research 2. Market Potential analysis 3. Marketing strategies

1. Market research:
We have adopted both primary and secondary sources of data to analyze the market potential. The first most important is primary sources like direct market survey like questionnaire and web mail survey. The questionnaire was circulated in selected prime locations of the city. The secondary sources of information used were published datas like magazines, newspapers, population census report,etc. The sample questionnaire and census report is given below :

Affiance
(Survey - form) Name: Location: Income: Religion: Age: 1.Are you aware of the concept of Wedding Planners? Yes____ No____

2.How much do you generally spend on marriage? ______/- Rs

3.Do you think wedding planners can offer benefit in terms of cost? Yes____ No____

4. Do you fear that you may lose control or miss out on the rites and rituals of wedding if arranged by wedding planers? Yes____ No____ can add a touch of

5.Do you think that wedding planers arrange your wedding? Yes____ No____

professionalism or can provide expertise to help better

6.what additional or unique services would you expect from a wedding planer? _____________________________________________________ 7.Do you think wedding planers are biased? Yes____ No____

8. do you find it difficult in arranging weddings on your own through personal contacts? Yes ____ No _____

9. You come across a situation when you have to arrange wedding in 10 to 15 days. What will you do? Self_______ wedding planner_______

10.Do you think that self arrangement of marriages involves lot of stress and efforts causing you to miss out the special moment of happiness? Yes____ No____

11.Do you think wedding planners to have a personal touch while offering your services? Yes____ No____

12. Do you think the concept of wedding planers can shift the trend of marriage acceptable to all classes of Indian mass? Yes____ 13. No____

Are you aware of any local wedding planner or

coordinator? Specify? __________________________________________________

14.What do you think is the future of wedding planners? bright__________ good____________ not so good_______

Population by Religion Census

% Share in Category Mumb ai Maharash Mumbai' tra s Populati on (Figures in million) Buddhists 0.6 5.0 Christians 0.4 0.9 Hindus 6.7 64.0 Jains 0.4 1.0 Muslims 1.7 7.6 Sikhs 0.1 0.2 Other religions & persuasio n Religion not stated Total 0.06 0.1 0.61 6.1 4.0 68.0 4.0 17.2 1.0

0.02 9.9

0.1 78.9

0.2 100.0

Income census table:

class Esteemed higher middle lower Population(in fig) (In bill) 126525 883575 7952175 3660525 percentage 1 7 63 29

Results of survey:
On the basis of market research few parameters and general opinion have been listed. This is shown diagrammatically below: 1. cost Do you think wedding planners can offer benefit in terms of cost?

2% 42% 56% beneficial not beneficial can't say

The results clearly showed that major portion of population believed the concept of wedding planner could help them organize weddings at economic cost. That is they believed wedding planners are beneficial in terms of cost

2. competitor Are you aware of any local wedding planner or coordinator?

3% 5% yes no can't say 92%

This proves that majority of the population is not aware of any professional wedding planner. This proves that it is a virgin market. There are no big players. The 5 % who knew of some wedding planners were mainly local in nature and did not organize all aspects of wedding.

3. time constraints With limited time available would you prefer to arrange marriage by self or wedding planners?

20% 45% 35%

wedding planner self both

This proves preferability of wedding planners in case of time constraints. 20% of population prefers a combination of both that is they may prefer to hire a few services from wedding planners.

4. How much do you spend on a wedding? 3 lakhs to 5 lakhs 5 lakhs to 10 lakhs above 10 lakhs

20% 48% 32%

class who generally spend below 5 lakhs.

3-5 Lakhs 5-10 Lakhs above 10 Lakhs

this shows that major portion of the city comprises of middle

5. Do you believe wedding planners can add a personal touch while offering their services?

2% 46% 52% yes no can't say

the results shows that major portion of the population dont have much faith in the concept of wedding planners that is they fear that they may miss out on their traditional rites and rituals or lose control of arranging the event.

6. contacts Do you find it difficult in arranging weddings on your own through personal contacts? Yes no

2% 35% 63% yes no can't say

This shows that majority of the population finds arranging through self contacts difficult, as an individual may not be able to establish contacts for all aspects of wedding arrangements.

7. Do you think that self arrangement of marriages involves lot of stress and efforts causing you to miss out the special moment of happiness?

3% yes no This shows that majority of the people agree to the fact that can't out the special occasion turns into a burden and people miss say 66%
on the fun and enjoyment that this event brings in.

31%

8. What do you believe is the future of wedding planners as a professional venture in Indian context? Very Good Poor

43% 57%

very good poor

there is a bit of doubt among the emerging entrepreneurs regarding this new concept of wedding planning but nearly 46% expressing its hope in this concept, it definitely has a great potential

2.MARKET POTENTIAL ANALYSIS: Market segmentation:

The heterogeneous market is divided on the basis of demographic factors like: income, religion On the basis of psychographic factors like social values, status, etc. On the basis of behavioral factor - utility for special occasions. The analysis of the market provides us the base to position our market. The entire market for services is segmented on the basis of income: Esteemed class Higher class Middle class In the decreasing order. The following diagram shows the details:

Esteemed Class

Established Market
Higher Class

Upper Middle class

Middle Class

Target Market

 Target market:
After analyzing the target groups we reached the conclusion that affiance would focus on meeting the specific needs of the above identified target market i.e. middle class and upper middle class. The criteria used to decide on the target market were: 1. It should be profitable and viable to provide service to the segment. 2. Customer segments should be accessible and large enough to justify the provision of services.

Market positioning:

After identification of target market affiance then as decided the position that it wants in the segment (middle class and upper middle) and higher class which represents the already established class of customers.

3. Marketing strategies:

With market forces changing rapidly ,marketing has been seen a change agent a means of continuous adjustment and adaptation. This refers to significant orientation in marketing management and priorities .the dynamics of successful marketing calls for selecting the right question,getting answers, organise ,evaluate and form strategies .it is an integrated approach to generate market power by

critical analysis of market, segment proportion of customers , understanding profile of customers ,etc. We have adopted a modern marketing concept to explore and channelize our marketing efforts to a fresh concept. it is based on : 1. It starts with market information and research 2. Service package planning 3. Advertising and promotion The components or dimension of attitude are kept in mind while employing marketing and promotion strategies. Since we aim to popularize this new concept of wedding planning. The affective dimension is being used, which is one of the factors influencing buyer behavior. It basically is the region of feelings and emotions. Thus promotion tools like appeal on changing emotions feeling of buyer, affective aspects of behavior. Also it is well combined with cognitive dimension that is creative awareness and knowledge .here we emphasize on introducing this concept, making consumers aware of what we offer them. Tools like descriptive\ storyline advertisements, slogans, jingles, etc are used 1. Marketing mix: A successful marketing strategy depends upon a marketing mix of all the marketing elements and resources: Product: Product in this context refers to the service tat is wedding planning and organizing and it is a composite product which includes various services like catering, grooming, decoration etc. Price: Affiance plans to capture this high potential market by use of penetration pricing strategy. Savings in the overall wedding cost is our unique selling proposition.

Place: Online information through our website Affiance.com, hotline numbers and our branch office are our customer interaction links through which this product will be marketed. If the e customer finds it difficult to approach us and if request us to approach him, the same will be done. Promotion: Promotion of affiance involves pre launch promotions like teaser ads and post launch involves ads in television, print media, radio, etc. People: Affiance has talented professionals having expertise in their respective fields. Special emphasis is given to customer relationship management to create a feel good factor among the clients. Process: As long processes causes hindrances to clients in terms of time and efforts, we have designed the shortest possible process. The process is shown as below:Step 1: Customer approaches us and gives detailed information about services to be availed. Step 2: Budget preparations, spelling out cost aspects and detailed Information about services. Step 3: Report submission and approval. Step 4: Organizing the wedding. Physical evidence: Our branch office, pamphlets, ads, the wedding hall ambience, services like catering, grooming provide customers with that feeling of services reception.

2. Advertising and promotion strategies: This is one of the important aspects of any business. Especially for a service organization like ours promotion is one of the critical aspects.

The USP on which we aim to conquer is cost-convenience customers. Affiance has decided to launch its advertising campaign in the following phases:

Pre launch: Teaser ads (print ads) to be published in newspaper like mid day, Bombay times, magazines like vivaha ,savy, gruha shobha hoardings in dadar, thane, grant road,etc. The motive of launching these teaser ads is to generate curiosity of our services. Post launch: Motion ads to be launched on television and .other medias like radio,magazines to be frequently used to remind the customer about our services. We also aim to launch our own exclusive website. and

Trade promotion: We aim to attain customer satisfaction .the main aim of our service is to provide complete wedding package at a comparatively less cost suitable to different requirement of different customers. We plan to provide discount benefits to customer in summation of various services together. We can make it feasible, since we aim to establish deep wide contacts with various service providers. We would take care to forward the same benefits to our customers.

Personal selling: We also plan to create a direct approach with our customers through means like distribution of pamphlets and brochures in selected areas of cities; we can inform the masses personally.

B. Financial feasibility
It comprises of one of the most important aspects of the project report. It is the key aspect which is extremely essential for arrangement of funds for the commencement of the business. Financial feasibility has been prepared considering the outlay on fixed assets, current assets, working capital required, short and long term finance, cost and benefits and the viability of the whole project. The statement of estimated capital requirement is shown below:

Estimated Capital Requirement.

Sr. no
1

Description
OFFICE Rent- 5years contract Deposit Quarterly Rent paid in advance Interior designing(furniture and interior civil work) OFFICE STATIONERY Computer, LCD package, intercom system, telephone and miscellaneous. SERVICES Decorations (tie up with leading decorators) Deposit to be given (1,00,000 each) A contract of two years to provide service to Affiance at concessional rates. Deposit provided to the decorators as a security measure. Grooming Makeup ( 3 kits each including materials and equipments for hair dressing, makeup kit , mehndi ,etc. Card designing (Computer with sophisticated software,printer.) Photography (two photo cameras, two video shooting cameras, focus and other studio equipments) Transportation (a Tata 207 di diesel utility vehicle for the use of transportation of materials and other relevant purposes) PROMOTIONAL EXPENSES Hoardings (four hoardings for one month in centrally locted places in Mumbai) Newspaper Ads (Bombay Times, Mahrashtra Times, Loksatta, Gujarat Samachar) Radio Magazines (yellow pages, vivaha, griha shobha, savi) Total Less: Catering (Contract with two caterers centrally located in Mumbai.) Initial capital requirement

Amount

5,00,000 75,000 10,00,000 81,000

2 3 a)

4,00,000

c)

1,05,000 1,20,000 2,20,000 4,00,000

d) e) f) 4 a) b) c) d)

3,00,000 5,00,000 1,00,000 1,00,000 39,01,000 (3,00,000) 36,01,000

Estimated revenue and expense statement:

Income class Middle class (approx. rs.3,50,000) Higher middle class( appro x. Rs. 15,00,000) Higher class ( approx. Rs. 35,00,000)

number of marriages 20

Percentage of profit 15%

Profit per marriage(Rs. ) 50,000

Total profit(Rs.) 10,00,000

10

15%

2,25,000

22,50,000

20%

7,00,000

14,00,000

Total gross profit

46,50,000

Expense statement
Gross profit (-) annual interest (-) rent [for remaining 9 months] (-) depreciation on fixed assets (-) salaries Net profit (-) Transfer to reserves Net Profit Before Tax (-) Tax @ 25% Net Profit After Tax Rs. 1,87,100 Rs. 15,00,000 Rs. 23,32,787 Rs. 3,32,787 Rs. 20,00,000 Rs. 5,00,000 Rs. 15,00,000 p.a Rs. 46,50,000 Rs. 4,05,113 Rs. 2,25,000

SALARY STRUCTURE

Name Abhishek parmar Aparna pandurangi Abhishek kalambe Anagha Poonam sholapur Sonali gor Devika pitale Bhagyashree dixit Girish jadhav Aarti mhatre Manasi rane Sunil gala Animesh vora Mithun kadam Piyusha surve Abhishek manerikar Akhilesh kulkarni` Aditi Ameya kshirsagar Priyanka bhopatrao

Department Logistics Creative Catering Hall management Decoration Entertainment Grooming Photography Card designing Ad and promotion CRM Wedding adviser

Monthly salary Rs. 7000 Rs. 7000 Rs.5000 Rs.5000 Rs. 5000 Rs.5000 Rs. 5000 Rs.5000 Rs.5000 Rs. 7500 Rs.7500 Rs. 7500 Rs. 7500 Rs. 5000 Rs. 5000 Rs. 6500 Rs. 7000 Rs. 5500 Rs. 5500 Rs. 5500

Annual salary Rs.84000 Rs.84000 Rs. 60000 Rs.60000 Rs. 60000 Rs.60000 Rs.60000 Rs. 60000 Rs. 60000 Rs. 90000 Rs. 90000 Rs. 90000 Rs. 90000 Rs. 60000 Rs. 60000 Rs. 78000 Rs. 84000 Rs. 66000 Rs. 66000 Rs. 66000

Distribution of profits
Profits are equally distributed among four partners: Mukesh , Poonam, Chaitanya, Vedvyasa each getting

Rs. 3,75,000

Acquisition of funds: Total capital required: 36, 01,000 Promoters contribution: 25 % of capital Requirement i.e. Rs. 9,00,250. Loan from bank: Loan of Rs. 27,00,750 to be acquired from IDBI @ 15 % to be repayable in 10 years. Partners contribution in the capital and profit sharing ratio: All the partners are to contribute equally to the capital required i.e. 2, 25,063. The profit sharing ratio has been decide to be 1:1:1:1

Affiance

enterprise is a partnership firm comprising of four

partners who are also the promoters. Affiance legally came into existence after complying to the

requirements of Indian partnership act 1932, capital contribution as per partnership deed and profit decided as per the deed. The head office of affiance is located at: Affiance Jai Gopal Industrial Estate, Bhavani Shankar Cross Rd., Dadar West Mumbai 28. Phone no. 24373760 Fax no. 022- 24373750

Objectives
1. To see every need of bride and groom from planning first process to last dance. 2. To acquire a personal connection to their vision and personal taste to their wedding. 3. To offer vendor choice as per their budget 4. To shift the trend from self arrangement. 5. To add a touch of professionalism. 6. Enjoy the event of marriage rather than getting engaged in stressful management. 7. To save cost, making it economical and avoid overspending. 8. To tap the market potential 9. To provide creative and unique services. 10. To arrange weddings managing all time constraints.

Organization structure
The organization structure of Affiance clearly shows the different services it offers. The structure is based on systematic department and division of work. The Top management includes the promoters namely Event management directors: - Poonam . More Chaitanya oak Finance director Marketing Director :- Vedevyasa :-Mukesh Chaudhari

The event management looks into logistics headed by Abhishek Parmar creative department headed by Aparna Pandurangi. Logistic further includes Hall management headed by Poonam Sholapur which further includes Hall decoration by Sonali Gor and Devika, Entertainment by Bhagyashri Dixit and Girish Jadhav. Catering is looked after by Abhishek kalambe and Anagha. Creative department is further looks into Card Designing, Grooming and Photography. Hedaded by Mithun & Piyusha, Aarti, Mansi, Animesh, Sunil respectively. The marketing department consists of advertising and production and CRM looked after Abhishek Manerikar involves 3 wedding advisers Bhopatroa. and Akhilesh . Further CRM Aditi, Ameya, Priyanka namely

Functions
Wedding are a symbol of celebration, happiness, the bond of two families and lot other things, but at same time organizing a marriage is not an easy task and involves detailed planning, organizing, coordinating and controlling. The various departments of Affiance performing different activities are as follows 1. EVENT MANAGEMENT :this department basically monitors/

supervises or coordinates all the activities of departments responsible for organizing a marriage, they are as follows--a. Logistics: - involves aspects such as hall management and catering. Hall management involves taking care of the decoration of hall i.e. lighting, floral decoration etc. Catering involves the arrangement of food - according to the customers requirement. This department mainly looks after providing large variety of food items within the requirement of the customer. b. Creative: - creativity is the essence of this department involving various aspects like arrangement such as entertainment of guest, musical arrangement during wedding, band etc. c. Card Designing:- Preparation and designing of cards and gift selection and packing is done by this department. This department comprises of expertise in designing cards making the invitation something special.

d. Grooming:- Bridal wear, jewelry are the main aspects. It involves giving best choice to the customers to make the bride and groom look special on their wedding day. e. Photography: - capturing those special moments, reveling your weeding forever all these are made possible by our photography department. f. Finance: - this department looks after the maintenance of books of accounts in affiance. This department collects cost data and prepares estimated packages. Based on the description of the customers packages are made as per the clients budget. Options regarding raising loans for marriages and other documentation are done by the department. g. Marketing: - marketing director heads advertising & Promotions as well as CRM. The advertising & Promotion department media. CRM (customer Relation management) department comprises of the receptionist/ contact personnel who get the details from the customer regarding religion, budget, services expected etc. CRM also has 3 full fledge wedding advisers. is concerned with the designing and production of print AD and motion AD and selection of

Steps in Organizing a Wedding

Step 1 : Planning

Planning the budget, choosing the venue, the Dcor design, the Menu, the Entertainment, Sequence of events and so much more

Step 2 : Co-ordinating

Selecting

the

Vendors, Food

Choosing Tasting,

the

venue, Signing

Negotiations, Plan.

Contracts .....................Detailing the entire Wedding

Step 3 : Implementing

Implementing the Wedding Plan, Ensuring that you get what you planned & paid for creating a Smooth & Hassle free function

Services

Beautiful or whimsical... Elegant or casual... An invitation can set the tone and evoke anticipation of the event to come. Your invitation card is the first impression you make on the guests who will share your special day with you. The perfect beginning to your dream wedding is the perfect wedding Invitation card. If only it were so simple! Some of the toughest decisions in

planning a wedding are faced when the guest list is made. Who do you invite? Where do you draw the line? Do you want to give an open invitation at your office? The decision-making process does not end here, however. True, many options exist when making the guest list, but even more options exist when choosing the invitations. There are dozens of lines of invitations and announcements, as well as "personalized" invitations utilizing calligraphy, sketches or even a photograph of the couple. Affiance takes the pain out of the process of selecting that perfect card by offering you a special selection of Indian Wedding Invitation Cards. A range of designs from traditional to contemporary, colours from pleasing pastels to earthy and vibrant, paper from handmade,

banana fibre, silk-laid to imported art card, motifs from Ganesh to cards using mouli thread & real supari.

Helpful Hints Since most couples do not know a great deal about the process of inviting guests, they are encouraged to keep a few other things in mind: 1. Order invitations four to six months before the wedding. Make sure all details are secured before ordering (i.e. location, date, time). 2. Find a store where the staff will spend enough time with their customers. Deal with people who know what they are doing. Not all people who sell invitations are professionals who know proper etiquette and wording. 3. Get everything - invitations, envelopes, announcements and any supplements - at the same time. Be sure to have an accurate guest count. Order extra invitations and envelopes, because extra orders later will mean extra costs. 4. To save headaches later, choose programs, thank-yous, printed napkins, place cards and other related items now. 5. Finally, proof read the order form carefully before signing it. Printers will not usually correct mistakes unless you pay for them.

6. Mail invitations six weeks before the wedding (eight weeks if most of the guests are out-of-state).

What's new in wedding decor? Ask around and you'll get dozens of opinions. crystal Destination weddings, blocked decorations, color

flowers, and themed weddings are just of few of the popular ideas in vogue today. Affiance has contacts with large number of decorators to give you a variety of options to choose from, making your wedding decoration one that you will remember forever!!!

An ordinary reception room can be

transformed decorating. draped

into

an is

absolute created of

wonderland through some talented Ambiance the through the use of twinkle lights, through branches

weeping fig trees which are clustered into corners of the reception hall to fill in open spaces, thereby adding warmth result is to the atmosphere. intimate The and extremely

absolutely enchanting.

But, when it comes right down to it, it's your wedding, and any idea can be a right one for the big day, whether it is a trend, a personal statement, or a new interpretation of elegance in wedding decor a tried-and-true classic.Many others want something destination brides love the look of timeless while contemporary and minimalist. Still others opt for

weddings using themes that relate to the ceremony location, such as a beach, winery resort. There are also many fresh wedding ideas that can be adapted to nearly any style wedding.

Wedding Venues

Depending on the theme, size of the crowd and season, Affiance can organize successful weddings, both at indoor and outdoor venues. Basically, one should look for a place that can be transformed into what is needed for a dream wedding. Other factors such as what look is required is also an important deciding factor; for example, a natural, beautiful look or an elegant, banquet feel? The excellent rapport which Affiance shares with the Venue Managers at all is an

added asset in ensuring that the Banquets team and we work smoothly, as a team in ensuring that the function is a success. Auspicious decorations and presentations become easy now with Affiance - torans to decorate the auspicious entrance, decorative diyas, multi-purpose thaali, 'rumaals', pouches, gift envelopes and gift bags, and bows and wrapping paper.

WEDDING CATERING

The wedding feast has served many a purpose - it is a social gathering of families and friends, with the newly weds as witness to the event, as also a gourmet affair to cherish and remember. The history of wedding feasts in India can be traced back through the din and conversation to the public feasts for Brahmins or 'samardhanas'. Today, it is an affair not only more elaborate but also one that requires careful and meticulous planning. Affiance - makes this tedious task as easy and comfortable by: Helping you select a suitable caterer A suitable caterer for the wedding and pre-wedding ceremonies. (Sometimes, your choice of caterer may be linked to the venue you choose as all hotels and banquet halls provide their own catering facilities.) Drawing up the menu plan Incorporating elements from your traditional cuisine as well as in keeping with the theme you have chosen. Checking the menu and equipment

We ensure a taste of the caterer's culinary skills before finalizing on any menu. His dinnerware, silverware, serving dishes, glassware, cutlery and linen are also checked to ensure cleanliness. Negotiating the rates This is a tricky part as rates vary according to the number of guests and the chosen cuisine.

Taking care of the seating arrangements Seating arrangements including name cards for sit down dinners and table arrangements.

Ensuring the proper placement Proper placement of stalls, signage, decor in case of buffet dinners. Arranging for special requests Request such as a cake for the reception, confetti to shower and even coordinated music; or going the traditional way and arranging a 'chaatwala', a 'paanwala' or even a 'supariwala'. Arranging for home cooked meals Home cooked meals for the family members and in-house guests something which tends to be overlooked while wedding preparations are in full swing.

The catering business operates at two levels1. Office: to look after administration and management. 2. Store: management of food stock like cereals, vegetables, fruits etc, refrigeration of sea food, poultry, store of ready food, cooking equipments, crockery and dishes etc.

The

working

of

any

caterers

includes

cooking,

serving

and

presentation (decoration). Cooking: generally caterers employ their own chefs and cooks. They may employ group of chefs who can prepare different variety of meals pertaining to Indian cuisine as per requirements. Sometimes on special mentioning / requirements of customers, they may hire specialized cooks for preparation of non-Indian cuisine. Example:- Chinese, Thai , continental etc.

Serving: this function involves

waiters and helpers who take care of serving during the event. They may vary from 15 to unlimited in numbers. The caterers may self employ them or hire them from big hotels.

Presentation: function separate a

it and

is

a of

secondary involve

may

group

employees appointed specially for beautiful arrangement of food, salad decoration, laying of buffets, arrangement of table, chairs etc. The charges vary since decoration in open space has high charges while halls generally have low charges. The customer first needs to clearly spell out their requirement regarding the type of food, number of days, number of people to be served , number of food items and variety, buffet or traditional

method of serving etc. caterers are generally paid 25% of the cost in advance. The caterers have their own transportation modes for delivering of food /material or they themselves arrange for transportation.

Grooming
On your wedding day, All you take with you will be the memories of fights with your brother. Getting your sister to finish your glass of milk. Doing her homework for her. Crushes. Trying out recipes yourself. Praising moms food. Oversleeping. Deadlines. And as tears rolled down your cheeks, you realise that There is a lot you will pack. Presenting the bridal wear range of: Bridals wear Todays bride is no longer sitting on the stage all dolled up. Many prefer to move around, mingled with guests and also interact with the groom. Affiance makes sure that she is not saddled with a heavy outfit but at the same time looks opulent. Her outfit embellished with precious embroidery and works, does the magic.

Grooms wear Its not just a piece of cloth, casually flung around the neck. Its the most talk about mens fashion accessory often spotted at the

designer wedding. Bandhini style, sherwani, gharchola is what you see adorning most grooms these days, with colors coordinated with the brides outfit.

Jewellery A wedding day is the time to add a little dazzle to your attire and therefore we are presenting the fabulous collection of jewelleries not only for bride but also for the brides groom. It will allow the brilliance of jewellery to weave its spell on the beholder. The right jewellery adds a special glitter to your look that is so much associated with a bride and the groom. Jewellery is all about the passion. The hunt for the most fetching design, trials with bated breaths, lusty expressions when you want it so badly, and the triumphant feeling when you have finally acquired it. Affiance realise this intensity and therefore are presenting a wide collection of jewelleries for the wedding couple sculptured by well known Jewelers in and around Mumbai. . Brides jewelleries collection includes: Necklace Bangles Earrings Fingerings Kamar-patta Maang-tikka Grooms jewelleries include: Bracelets Neck wears Pendants Tie-pins Cufflinks Rings

Kurta buttons Sherwani collars

Bags
Call it what you will bag, batwa, purse, or pouch a bridal trousseau is never complete without this quintessential glittery and shimmery accessory Affiance updates you on whats hot .. in bags

Make-up
Wedding is the most memorable day in a girls life. On that special day she has to be perfectly groomed so as to bring out the feminine grace in her. This is also true for bridegroom as the wedding day is equally thrilling, exciting and special for the groom. He also wants to look his best and groomed. The bride and brides groom make-up shows the transformation of features and presents the bright, glowing appeal of the girl and the boy. A good, balanced make-up highlights the natural features of the face and hides the flaws, giving a finished and polished look. In order to look your best for your wedding, you need to take plenty of time beforehand to decide on a style. Affiance help you to achieve the look you want.

Bridal Hair Styles

Bridal hair styles in Indian weddings are marked by the distinct symbolism of artistic adornment of flowers and jewels. Nowadays it is quite common for the brides to consult with a stylist specialising in bridal hair styles for achieving that perfect hairstyle for the very special day of their lives. Affiance help the bride and also the bridegroom to do so. The advantage of consulting us is that we have pictures and almost always have the ability to provide the right kind of advice to you.

Affiance has the rampant usage of attractive accessories to make the bridal hair styles more noticeable through the sheer dupattas and chunnis. Some of the more obvious ones tend to throw in attractive highlights skillfully interwoven into the strands of the hair. But apart from taking care of the fashion, the bridal hairstyles need to reflect the personality and style and essence of the nature of the bride. The "natural" look for a bride is soon ending, as the brides look for a more stylish and fashionable look for the wedding day and seek the wedding day salon services to achieve the finesse of the look.

COST
For Middle Class It Ranges from Rs. 4000 to Rs. 6000 For Upper Middle Class It Ranges from Rs.8000 to Rs.12000 For Higher Class It Ranges from Rs.14000 to Rs.18000

Photography
Even some memories fade over time. That is why a wise couple will set aside a portion of their wedding budget for quality photographs. For most people, photographs are memories they can hold in their hand and actually see. Their intimate nature makes them the ideal way to capture a wedding-forever. Couples want to ensure someone with expertise, creativity, and experience handles these moments. While it may be tempting to entrust a friend or relative with the task of taking photographs at the wedding, most professionals agree this is a mistake. It may save a little money, but it wont get a professional-quality product at the end. And remember this is forever! Affiance has in-house photography department which is totally dedicated to making your wedding moments special. Our Professional photographers are always learning new techniques and

updating their equipment to give you the best photos possible. Affiance has a professional who is trained in lighting, posing, composition, and making sure no detail is overlooked." Besides having a trained eye, our photographer also has the most current equipment, and its professional equipment, too. He or she uses professional grade film and has the film developed at a high-quality lab. This ensures the best-quality photos. "Anyone can take a picture," our expert points out, "but only a professional can produce portraits."

Videography Because the day is a whirlwind of events, it is nice to have something to look back on that really captures the special moments. A wedding is really all about memories, isnt it? And theres no better way to capture them than through a videotape or DVD of all those irreplaceable moments. Couples need to be reminded that the day they planned for so long will go by in a blur of excitement and emotion. Unlike many of the things on that day, a DVD of the wedding is something that will be kept a lifetime. It should be the best it can be. Our professionals use digital (technology).The digital format allows our professional a maximum of creative control and he can shoot the wedding in color, but during editing change portions to black-andwhite for effect. He can prepare a montage of photos of the bride and groom as children to show during the reception. Likewise, he can easily convert a scene to slow motion for extra drama, or alter the color to an old-fashioned sepia tone. One of the most difficult parts of editing a videotape used to be creating smooth transitions between scenes. By using digital technology, our professional can make those transitions not only smooth, but interesting, too. For instance, he can

fade out of one scene and then fade into the next. It is more creative and more interesting. A videographer not only captures the sights, hell also capture the sounds of this special day. These memories cant be recreated, its worth the investment.

Important Aspects of photography and videography

Couples should decide on the style of wedding photographs they want, how long they want the photographer to be at the wedding, and how much they can spend before calling photographers. Creativity is key in todays wedding photography. Couples should educate themselves about what is available and then choose which style suits them best. Factor determining the price is what you want covered. Editing also plays an important role in the cost of the videographer. Ensuring that their services are available at the time of wedding as well as for all the pre-event and post-event wedding ceremonies. Please note that during the wedding season, good photographers and videographers need to be booked at least two months in advance. Giving both the photographer and the videographer a list of ceremonies to be covered, and the sequence of events. Catching the right moments on film is particularly important.

Prior to every function, we ensure that the mood and style of the pictures and special effects, if any, are discussed with the two professionals. A list of priority shots for every ceremony is also prepared by our team of consultants, along with a list of important family members. Vigilant supervision is our prime concern, so that no faux pas occurs and no crucial shots are missed. Leave the coordination and supervision to us and you will be saved from the embarrassment of having the bride and groom performing the repeat act of exchanging garlands or rings just for that missed camera shot! Coordination with videographer in terms of settings and editing, background music, backdrops,special effects, digital mixing, and lighting etc. The job of videotaping is both complex and expensive. Keeping in view the chaos, excitement, and constant movement and the number of people involved in the wedding ceremonies, it is imperative to work out all the details beforehand. Suggestions on special effects in videotaping. Special effects in a videotape may include inclusion of music at appropriate moments,a brief narration of the family history, a visual of the family tree , showering of rose petals etc.
Photographer: Wedding Package

A wedding package usually includes shooting a minimum of 250-300 (6 roll) photographs, while each of the individual ceremony merit atlas 100 (3 roll) pictures respectively. On an average, we will charge Rs 20/-to Rs35/- for a single 5"x7" photograph for the first print. The preferred size of a wedding photograph is 5"x7".
Extra photo costs

4"x 5" - Rs 18.00 to Rs 30.00 5"x 7" - Rs 20.00 to Rs 35.00 8"x 10 " - Rs 50.00 to Rs 125.00 10"x 12" - Rs 70.00 to Rs 375.00
Individual Portraits

16"x 20 " - Rs250.00 to Rs 850.00 30"x40" - Rs 1750.00

Wallet /passport size photographs

Rs 20 to Rs 35 for 4 copies The costs mentioned here are inclusive of the time spent on shooting, the film roll, developing, proofs, and prints.
Wedding Albums

Costs range from Rs. 500 to Rs. 5000

Videographer:

Assignment costs for videotaping the wedding ceremony, reception, and each of the other pre-event ceremonies ranges from Rs 1500 4500. (Inclusive of the videographer's time as well as that of the assistants, his equipment, and the cost of one videotape, dubbing and Any additional tapes you require will cost Rs 200. Editing costs depend upon your personal requirements and the studio time required to incorporate the special effects. Approx. costs for Digital mixing - Rs 500 per hour Special effects - Rs 1000 per hour Music & Entertainment titling).

Live Musicians and DJ Services And even after the soft, wedding day voices are gone, certain music will remain with them forever - music vibrant in their memories. Can you dream of Indian wedding without Indian wedding

songs,Indian music and entertainment? To add to the festive mood & masti of the Wedding functions, Affiance presents an entire range of wedding music and entertainment assistance. Book professional performers through our artiste managers, whatever be your choice for the function & theme, you'll be adding a special sparkle & fun to the wedding festivities Musicwhether instrumental or vocal, modern or classic will enhance both the wedding ceremony and reception. In fact, music is a great way to personalize the wedding day, communicating who the bride and groom are, their hopes and dreams, even their "style." Heres help in making this vital part of the wedding turn out just the way the couple wants. The Ceremony The order of the ceremony is decided to check how music will fit into that order. Usually, couples choose music for the following parts of their service: Prelude Music played during the seating of guests that usually lasts for ten to fifteen minutes. Seating of the parents This usually consists of one song and is sometimes a vocal solo with special meaning for the bride and groom. Processional A song, usually instrumental, by which the bridesmaids and bride proceed down the aisle.

 Song for the bride and groom This is usually a vocal song of special significance to the bride and groom, and is most often sung immediately after the vows are made. Recessional The music by which the bridal party exits after the ceremony. Postlude Music played as guests are dismissed. However, these arent the only spots at which to place music during the ceremony. Informal wedding ceremonies, especially, can include music almost anywhere. Its up to the bride and groom. Affiance offers you the following choices

The soft melodious voice to liven up any function, a sangeet or the welcome of the couple at the reception. The songs, which can make you dance or can take you to the Golden Era of Love & Romance. Hindi male singers Hindi female singers Ghazal singers.

The foot tapping songs, the beat of the Dhol & the string of the Tumba, which can make anybody dance & roll from Young to the Old. Boliyan ho, ya Tappe & Chade - Chad the heart & soul of Punjab, whether it's youngsters party or sangeeet come & dance on the dhol beats....

The Jugalbandi among the Ustads, the fusion of Tabla, the Violin & the Drums or any other instruments ideally for the reception.

He is the heart & soul of every function, family performance or the most special moment for the bride - The Wedding Theme. He is the one who makes the party rock till the wee hours, with those remixes & requests....

Traditions & Customs form India & traditional performers bring dance & masti to every traditional function. Mehandi ki raat ho ya Dholki dinner, Ghadoli pe boliya ho ya Chura pe khushiwale geet, without them the functions are incomplete. Punjabi Performers Rajasthani Performers Gujarati Performers

The auspicious ceremony of thanking the God for bringing the joy & happiness between the two families & bringing two soul together,

under the sun. The soothing Bhajans, & the music of the Sitar & recital of Shlokas at the Havan. Satsang Mata Ki Chowki.

Contacts:
Caterers 1. Samrat Caterers 2. Radha Caterers 3. Shivprasad Caterers 4. Delicious Caterers Venues 1. Tip Top Hall 2. Kohinoor Hall 3. Shubham Hall 4. Ecstacy Hall Cards 1. Ashoka Printers 2. Royal Designers 3. Fabulous Printers Jewelers 1. 2. Waman Hari Pethe Parmar Jewellers

3. 4. Bridal wear 1. 2. 3.

Pragati Jewellers TBZ

Omex Kohinoor Fashion House Stree Silk House

Myths of hiring a wedding planner

Advantages & Misconceptions of having a Wedding Coordinator Wedding Planners Mean High Budget (Cost) Marriages A wedding co-ordinator can save money since they are well versed in the art of negotiation. They also have the right contacts for availing services at a much concessional rate. As a result, people end up saving a lot of money. A further benefit a wedding co-ordinator provides is to regulate the wedding expenses, thereby making the wedding economical. People can avoid over spending by hiring a wedding coordinator since they are the people who know how much money should be allocated to each overhead. If they are given a fixed amount of money, they try to make the optimum of it. Wedding planners dont have any special expertise A wedding co-ordinator is a professional, therefore he knows how to conduct the wedding better than any other person. When one wants to arrange a wedding, they always want a helping hand that's where the wedding co-ordinator comes in frame. only the crme-de la-crme in society can afford wedding coordinators People generally think that only the crme-de la-crme in society can afford wedding coordinators which is not true. There are many wedding consultants who are willing to take on the job at a reasonably low price.

 There is loss of control on wedding if we hire a wedding coordinator It is generally felt that people will not have control of their wedding preparations if they hire a wedding consultant. This is not so, since a wedding coordinator is there only to serve his client. Therefore she/he will be open-minded to the clients tastes, ideas, and needs. The client will remain the main decision-maker and the wedding coordinator will only do all the necessary implementation of the client's requirements. The record keeping system or the accounts maintained by the wedding planners do not provide a clear picture of the cost incurred People generally think that the wedding coordinators manipulate the records in order to raise their profits thereby inflating the cost. This is not true as the wedding coordinator maintains a track of all expenses and provides the bills of all expenses incurred to the customer so as to provide a clear picture of the actual cost thereby ensuring the customer that he is not paying more than what he has availed for.

FUTURE: Wedding Planning Is Becoming A Multi- Crore Industry ...

Weddings in India are becoming more and more elaborate since the spending power of the people is increasing with each passing day. The wedding season begins in October which is the time for booming business for wedding co-ordinators. Weddings today have become a lavish affair. Today, weddings are no longer a household affair. They are well planned, organized and well publicized events. Wedding co-ordination agencies, specialized stores for wedding wear, wedding magazines, beauty parlours (exclusively for brides) are fast mushrooming in our country. A survey conducted by a Delhi based market research agency shows that the wedding industry is growing at over 25 percent every year. Designer invitation cards, shagun envelopes, pouches, saree bags, fruit boxes, trays for gifts etc are some of the items required and used. Surprisingly, the new spenders who are responsible for the current boom are neither from royal families nor do they belong to traditionally rich business communities. They are all the first generation rich who are using weddings as a showcase to flaunt their wealth. They have the purchasing power. Some of them are industrialists, politicians, real estate owners and retail chain owners. Wedding co-ordination is a business of ideas. The driving force here is constant innovation. The more one exploits their creativity, the better

it is. The search for the unusual has led to weddings being planned on a particular theme. The splurging of money is just a passing fad. Very soon the idea of showing off at weddings will become pass.