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A REPORT ON
DEFINING CONSUMERS PERCEPTION TOWARDS MUTUAL FUND

A REPORT SUBMITED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF MBA PROGRAME OF ICFAI BUSINESS SCHOOL

PROJECT GUIDE :

SUBMITTED BY:

ACKNOWLEDGEMENT

An endeavour to transform itself into success needs efforts. These efforts are individual, standing in isolation. Such individual efforts require three things for their further development. These three things being Reason, Rationality and SelfEsteem. The combination of these three basic traits delivers Productivity. However, time and again this productivity requires encouragement and guidance. This much requisite support comes in the form of individuals furthering the development of individuals. Professionals furthering the development of Amateurs. This acknowledgement is an effort to recognize these professionals who have made this project a combination of the three fundamental traits. This project report and the learning process behind it would not have been possible without the guidance of my Faculty Guide, Prof. Tapas Mahapatra. He was able to impart me with the right approach that my training required for its successful practical implementation. Secondly, my company guide at ICICI BANK LTD, Mr. Praveen Juyal who was able to introduce me to the idea of Mutual Funds and what goes behind it. I was involved with ICICI BANK LTD (Saket & G.K.-2 Branch) for these four months, and I came across a lot of people who put in their time and effort towards acclimatizing me to the workings of their organization. I express my thanks to Mr. Sanjeev Priyadarshani, under whose guidance and leadership I was able to enhance my financial as well as inter-personal skills. My acknowledgement also goes out to Mr. Mohsin Shamim (S.O.-Investments ) who explained to me the intricacies and the practicalities of selling, which is indeed a different ball game altogether. Lastly, (but not even a remote reference to the literal meaning of the word) I express my gratitude to the entire staff of ICICI BANK LTD lead by our pro-active Branch Manager Mrs. Aarti Arora. These past four months were of utmost importance as they added value towards my path of knowledge. I would like to end this acknowledgement by thanking the customers, clients, investors, and people at large with whom I have interacted during the course of my training. I am grateful for each and every valuable interaction that brought me to a better understanding of the workings of the Mutual Fund industry and of the intricacies of Investment in India, both forming the crux of my report.

CONTENTS OF THE REPORT

SERIAL NO.

PARTICULARS

PAGE NO. 4 5 7 8 10 14 16 20 23 35 38

1 2 3 4 5 6 7 8 9 10 11

BACKGROUND CONCEPT & WORKING REGULATORY FRAMEWORK ADVANTAGES TYPES OF MUTUAL FUNDS LIST OF MEMBERS HISTORY OF MUTUAL FUNDS TYPES OF RISK FINDINGS RECOMMENDATIONS REFRENCES