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Importance Of Communication In Entertainment.

What do we mean my communication? Communication is a process whereby information is encoded and imparted by a sender to a receiver via a channel/medium. The receiver then decodes the message and gives the sender a feedback. Communication requires that all parties have an area of communicative commonality. There are auditory means, such as speaking, singing and sometimes tone of voice, and nonverbal, physical means, such as body language, sign language, paralanguage, touch, eye contact, by using writing. Communication is thus a process by which we assign and convey meaning in an attempt to create shared understanding. This process requires a vast repertoire of skills in intrapersonal and interpersonal processing, listening, observing, speaking, questioning, analyzing, and evaluating.

Defining New Horizons..


The 21st century has ushered in a new era in man's ongoing quest for a better life and a better world. For the first time in history, we can now claim to live in One World. Communication has removed many of the gaps that have existed between and among nations. In contemporary society, there is an astonishing array of entertainment options --- sports, movies, parks, museums, television, radio, magazines, theaters, etc. All these entertainment options compete against each other. The preference of a consumer for any entertainment option is guided by the value that the consumer assigns. Rapid improvements in information technology have allowed us to exchange information and communicate almost everywhereand anytime. The nature of business and how it is done had also improved by leaps and bounds all because of Communication.

An example of the remarkable effects communication is the invention of the telephone and the television. Television has enabled young people and adults to have the ability to share cultural and ethnic experiences with others. The T.V has allowed generations of people to see how other people live, think and feel in other parts of the globe. In full color, we can now meet new peoples and cultures without even having to take a single step outside our home. With just the use of a remote, right in the comforts of our own home, we can explore different worlds that we would not have known without the visuals and sounds transmitted through our t.v. Telephones have also greatly improved communication. Gone are the weeks and even months of waiting for that letter. Anybody can talk to anyone who has another phone regardless of distance or location in the planet. With the aid of satellites, 3rd generation phones allow us to make a phone call, send a video, or even receive an e-mail. Because of these developments in the field of communications technology, now, no two countries are really apart. These breakthroughs in communication have revolutionized business, commerce, and even the personal lives and relationships of millions of people. Indeed, communication has spawned a new age of connectivity in culture, society, economy, social life, technology, and politics. Communication, as a general term, is best understood as the spread of ideas about the environment, democracy, human rights, and less complicated issues like fashion and entertainment.

Importance Of Communication In Entertainment


With the growth in communication, several new communication devices came into existence which helped people in various ways.. Some of the communication devices which helped in Entertainment are :-

1. Television. 2. Radio. 3. Internet. 4.Print Source

1. Television.
Television has become the most common source of Entertainment recently. It offers many types of amusements to the viewer. Comedy, Action, and Drama are some of the most popular amusements. Comedy shows include situational short stories where it is created with different awkward situations. Verbal comedy where punch lines are delivered verbally which makes the audience laugh. They are usually for all ages. Animated cartoon shows for children are very popular where famous cartoon characters make children laugh merrily. Action entertainment offer thrillers, suspense, crime, investigation and police shows. They enjoy very good popularity. Scientific shows with action are usually known as sci-fi. Drama shows offer social stories mainly. They usually include Soap Operas which goes well with general people. Specialty dramas include Scientific or Medical shows which has a niche viewing.

Sports channels like ESPN, Star Sports caters to sport lovers. Regular news aired by popular news channels like BBC and CNN keeps you updated on the happenings around the world. Game shows feature solving puzzles and answering riddles by the contestants to win prizes. A good amount of competition is there. Talk shows include interviews with celebrities and famous. Reality shows have become very popular recently. American Idol is one of the most popular Reality show. New talents are found from them. There is more entertainment like musical shows and music videos from MTV. Movie channels like HBO and Star movies broadcast popular movies. Games can be played on it by connecting game consoles with it. It has occupied its place in almost every household becoming the common entertainment and news source. It has some drawbacks also. It does not offer much choice for the viewers except what is being broadcast. Addiction or over viewing has been found to reduce school and study performance among children and teen-agers. Violence and sex displayed in shows and advertisements creates adverse mental effects on some people.

Television has enabled young people and adults to have the ability to share cultural and ethnic experiences with others. The T.V has allowed generations of people to see how other people live, think and feel in other parts of the globe. In full color, we can now meet new peoples and cultures without even having to take a single step outside our home. With just the use of a remote, right in the comforts of our own home, we can explore different worlds that we would not have known without the visuals and sounds transmitted through our televivions.

2. Radio.
Radio is a general source of Entertainment. It gives audio or listening pleasure. Hence it enjoys a bit lower popularity than television in home which offers audio visual entertainment. It offers many amusements to the listener. Music, songs, comedy, sports commentaries, drama and talk shows are some of the common popular amusements. It also offers news to to keep you updated on events. Radio is a universal medium enjoyed by people at one time or another during the day, at home, at work, and even in the car. Music is the main form of amusement offered by radio. It provides modern music like hip hop, rock, pop, trance for the teens and youngs. New releases are also featured here.It provides music for middle aged and seniors as well. Country music, soul, melodies, ballads, instrumentals and oldies cater to their choice. It also serves classical music, christian, gospel and traditional folk music to the listeners. Comedy include short verbal situational encounters. They are usually different awkward situations. Verbal comedy where punch lines are delivered for the audience humor.Drama offer short social stories. They include dialogues laced with social messages which finds acceptance among general people. Sports is another important form of entertainment offered by radio. It broadcasts running commentary of live sports. It covers popular sports like football, cricket, tennis etc. Offers Regular news aired by popular news channels like BBC and CNN keeps you updated on the happenings around the world. Talk shows feature interviews with celebrities. Features puzzles and riddles during the show. The contestants can solve the puzzles and riddles to win prizes. A good amount of competition is there. FM radio stations have become popular as they offer entertainment round the clock.

3. Internet.
The foremost target of internet has always been the communication. And internet has excelled beyond the expectations .Still; innovations are going on to make it faster, more reliable. By the advent of computers Internet, our earth has reduced and has attained the form of a global village. Now we can communicate in a fraction of second with a person who is sitting in the other part of the world. Today for better communication, we can avail the facilities of e-mail; we can chat for hours with our loved ones. There are plenty messenger services in offering. With help of such services, it has become very easy to establish a kind of global friendship where you can share your thoughts, can explore other cultures of different ethnicity. The Internet is a means by which people can gain access to a bundle of services: the World Wide Web, e-mail, IRC, news groups, list groups, file transfers, gopher, etc. Within each of these services, there are different products. Entertainment is another popular raison d'tre why many people prefer to surf the Internet. In fact, media of internet has become quite successful in trapping multifaceted entertainment factor. Downloading games, visiting chat rooms or just surfing the Web are some of the uses people have discovered. There are numerous games that may be downloaded from the Internet for free. The industry of online gaming has tasted dramatic and phenomenal attention by game lovers. Chat rooms are popular because users can meet new and interesting people. In fact, the Internet has been successfully used by people to find life long partners. When people surf the Web, there are numerous things that can be found. Music, hobbies, news and more can be found and shared on the Internet.

4.Print Source
The oldest form of media still has much to offer in a converging world. Most importantly, it is used to support the other three types of media. Almost all television or radio news programs are written first, and then read aloud to the audience. Print is also the most Internet-friendly form of content because it requires significantly less loading time than audio or video clips. Print is truly the building block of converged media. In addition, print stories usually provide the most detailed accounts of events because they are not constrained by time, like television or radio segments. Print is also believed to be the most credible form of media. Studies have shown that it is the main source of news for the educated public. Finally, print publications have the most loyal audiences, who are more likely to visit a converged website than television viewers or radio listeners.

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