Case study On

A Diamond Personality
Course code: MGT-161

Prepared for: Tmima Hossain

Lecturer of BBA Department

Prepared by: Ayesha Siddika ID: 081 211 025 Fahima S F G Date of submission: 20-03-2012 School of Business ID: ID: 111 095 025 ID: ID:

Presidency University

Summary of the Case

A 38 years old Entrepreneur Oscar Rodriguez who is an owner of a Internet Business. That sells loose Diamonds to everyone. He worked hard to reach in this position since 1985. He first moved from his native to Puerto Rico to Gainesville Florida. Then he attends Community College and started work at local mall for financial support. After graduation he work hard and receive his diamond grading certification from the Gemological Institute of America. In 1997 he decided to open his own Jewelry store but his not satisfied. Then one year later he opens an online selling Diamond shop and it booms. In three month he sold $2000,000. Now he is a savvy Entrepreneur and his company Abazias.Com went public in October 2003. In 2004 the business is totally booming he sales $2.06 Million a 140 percent increases from 2003. His database of almost 60,000 available diamonds in one of the largest in the industries, and is valued according to him at over $350 million now.

Problem in the Case

1) Oscar Rodriguez, a 38 years old Entrepreneur, Owner of a Internet Business. That sells loose Diamonds. 2) Oscar Rodriguez, Roommate, Girlfriend.

3) Gary Schneider, a realtor who helped built Rodriguezs building. 4) Howard Freeman, Rodriguezs former real-state instructor.

Problem
1) Little ability to speak English. 2) Works at a local mall to support him-self for survive when he was studying. 3) He didnt have any idea about jeweler.

Question 1- What factors do you think have contributed to Rodriguezs success? Was he merely in the right place at the right time, or are there characteristics about him that contribute his success?

Answer- He is an Optimistic person about his business venture. He keep working harder about his career. His ambitiousness, extremely motivation about work, his afford of doing and establishing business contributed to Rodriguezs success, and his self confidence. He mere in the right place at the right time and also, there characteristics about him that contribute to his success.

Question 2- How do you believe Rodriguez would score on the big five dimensions of personality (extraversion, agreeableness, conscientiousness, emotional stability, and openness to experience)? Which ones would he score high on? Which ones he score low on?

Answera) Extroversion b) Agreeableness and Trusting. c) Conscientiousness Organized. d) Emotional stability Under Stress (Positive). e) Openness to Experience - He is Imaginative and Sensitive. - He is Self-Confident and Secure - He is Responsible, Dependable and - He is Sociable and Assertive. - He is Good-Natured, Cooperative

He scored high on Agreeableness. He scored low on Emotional Stability.

Question 3- Do you believe that Rodriguez is high or low on Core Self-Evaluation? On what information did you base your decision?

Answer- He is low on core Self-Evaluation.

Question 4- What information about Rodriguez suggests that he has a proactive personality?

Answer- He is a Reactive Personality, Not a Proactive Personality.