Shravin Bharti Mittal, 23, one of twin sons of Sunil Bharti Mittal, will be part of Bharti's international operations

in Africa, the company said in a statement.

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"I think Mittal's message to his son is 'start from the shop floor and prove your

mettle before you get elevated to a senior position and don't expect an ovarian turns into lottery'," said Jagannadham Thunuguntla, head of equity at SMC Capitals in New Sify sets up cable landing station in a Delhi. Mumbai nightmare The appointment comes in the wake of succession talks among Indian businesses, which are mostly family-driven.

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Last month Tata Group, India's oldest and the best-known, set a milestone saying agreement with Ericsson it would look beyond the family for a successor to its chairman Ratan Tata, who is Gallery due to retire by end-2012. Grooming time Sunil Mittal is a first-generation entrepreneur who has come a long way from selling bicycle parts to control India's top mobile carrier that recently became the world's fifth-biggest after acquiring telecoms assets in 15 African countries from Kuwait's Zain in a $9 billion deal. The soft-spoken elder Mittal is the second of three sons of a politician. Like most Indians, Mittals have strong family ties, and his brothers work with him at Bharti, although his top lieutenants are outsiders. Thunuguntla said family members starting at a junior level was better than parachuting them in senior positions, whichsometimes prove counter-productive for the company. Shravin Mittal will initially get an annual salary of 50,000 ($64,130), according to a company statement. His job will be to assist the management in "integration of Zain Africa", according to an annual report posted on company's website. He may be elevated to the board of the company's international unit or equivalent position in future, the company said. Holder of a degree in accounting and finance from the University of Bath in the UK, Shravin Mittal joins from JP Morgan Cazenove in London where he was an analyst in the technology, media and telecommunications division of the investment banking unit. He had earlier worked with Merrill Lynch in New York and Ernst & Young in London. Shares in Bharti Airtel, valued at more than $27 billion, have risen about 3% so far this year, compared with a more than 4 percent gain in the main index.The stock was one of the worst-performers among the benchmark index components last year.
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Sunil Bharti Mittal founded the Bharti Group. In 1983, Sunil Mittal was into an agreement with Germany's Siemens to manufacture the company's push-button telephone models for the Indian market. In 1986, Sunil Bharti Mittal incorporated Bharti Telecom Limited (BTL) and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. This first-mover advantage allowed Sunil Mittal to expand his manufacturing capacity elsewhere in the telecommunications market. By the early 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1992, Sunil Mittal won a bid to build a cellular phone network in Delhi. In 1995, Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Bombay Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar.'2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel began operating end Today, Airtel is the largest cellular service provider in India and fifth largest in the world.[citation needed]