RESEARCH DESIGN

A research design is the arrangement of conditions for collecting and analysis of data in a manner that aims to combine relevance to the research is conducted. It constitutes the blueprint for the collection, measurement and analysis of data. The research method used is descriptive method of research design. Descriptive research studies are those which are concerned with describing characteristics of a particular individual or of a group.

SAMPLING DESIGN/TECHNIQUES
Sampling is the process of selecting a sufficient number of elements from the population, so that a study of the sample and an understanding of its properties or characteristics would make it possible for us to generalize such properties or characteristics to the population elements. Sampling design is to clearly define set of objects, technically called the universe to be studied. the sampling design used in this study is non-probability sampling. Sampling technique used is non-probability convenience

SAMPLE SIZE
The concern, which is considered for the study, is RETAIL OUTLETS. The sample taken for the study is 100.

DATA COLLECTION METHODS

PRIMARY DATA The primary data are those, which are collected afresh and for the first time and thus happen to be original in character. With the help of the structured questionnaire, personally administered interview technique has been used for the collection of primary data from the respondents SECONDARY DATA The secondary data are those, which are collected by someone else and which already have been passed through the statistical process. The secondary data has been collected from the company records, journals and various websites.

TOOLS USED
The data are tabulated and analyzed by using simple percentage analysis and anova method.

Percentage analysis Percentage refers to a specific kind of ratio in making comparison between two or more data and to describe relationships. Percentage can also be used to compare the relation terms the distribution of two or more sources of data.

Percentage of respondents=Number of Respondents X100

Total respondents ANOVA TEST In statistics, analysis of variance(ANOVA) is a collection of statistical models, and their associated procedures, in which the observed variance in a particular variable is partitioned into components attribute to different sources of variation. In its simplest form ANOVA provides a statistical test of whether or not the means of several groups are all equal, and therefore generalizes t-test to more than two groups. ANOVAs are helpful because they possess an advantage over a two sample t-test would result in an increased chance of committing a Type-1 error. For this reason,ANOVAs are useful in comparing two, three or more means