E Cube India M-Commerce Services

Company Profile
Document Tag e3-MCOM-Web-001 Release Date - 11/Dec/2009

E Cube India M-Commerce Services Company Profile

E Cube India, situated on the outskirts of city Vadodara in Gujarat, started in year 2000 with a focused approach on mobile (GSM/CDMA) commerce and smart card solutions. Managed by team of professionals, the Company has produced some of the most innovative products and solutions for the Indian and International market and is determined to fulfill the business needs of future. The Company has established the M Commerce Infrastructure to support its GSM/CDMA (wireless) enabled solutions - a revolutionary solution for retail banking and Micro payment applications. The Company has consolidated its product range, to support the applications developed for M Commerce and smart card based solutions. E Cube India designs and develops various types of solutions on smart card operated / mobile operated reader / terminals, device and customized machines to provide total turnkey solution. The guiding principle at E Cube has always been to develop cost effective, robust turnkey solutions using state-of-the-art technologies and concepts. The development cycle is rigorous and exacting. Be it processes, products, raw materials or management, quality is inbred and sustained customer satisfaction is the unflinching goal. The company has set up state-of-the-art M Commerce Infrastructure to provide ready platform for deployment of M Commerce Services. M Commerce Infrastructure supports GSM/CDMA (wireless) enabled solutions - a revolutionary solution for various payment applications. Retail market is ready for implementation of such solutions. It carries transactions securely, which are initiated by POS Terminals, Mobile Phones, GSM / CDMA enabled applications, to backend system and vice-versa. The last time that technology had a major impact in helping banks service their customers was with the introduction of the Internet banking. Internet Banking helped give the customer's anytime access to their banks. Customer's could check out their account details, get their bank statements, perform transactions like transferring money to other accounts and pay their bills sitting in the comfort of their homes and offices. However the biggest limitation of Internet banking is the requirement of a PC with an Internet connection, not a big obstacle if we look at the US and the European countries, but definitely a big barrier if we consider most of the developing countries of Asia like China and India.

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E Cube India M-Commerce Services Mobile banking addresses this fundamental limitation of Internet Banking, as it reduces the customer requirement to just a mobile phone. Still, the main reason that Mobile Banking scores over Internet Banking is that it enables Anywhere Banking'. Customers now don't need access to a computer terminal to access their banks, they can now do so on the go when they are waiting for their bus to work, when they are traveling or when they are waiting for their orders to come through in a restaurant.. The scale at which Mobile banking has the potential to grow can be gauged by looking at the pace users are getting mobile in these big Asian economies. The explosion as most analysts say, is yet to come as India has about one of the biggest untapped markets. China, which already witnessed the mobile boom, is expected to have about 800 million mobile users by the end of 2008.

Products offered under M Commerce Services Wireless Point of Sale Terminals Micro Finance Wireless Remote Monitoring Mobile Operated Vending Machines

E Cube Indias, solutions have been developed as per International environment. The technology has been indigenously developed, with our strong in-house research and development base. Company develops its own electronics hardware, embedded system design, software and applications. E Cube India is not dependent on bought out foreign technology, which works as an obstacle to new developments and scalability. Since the technology proposed is indigenously developed, E Cube India is in a position to customize and offer scalability in all its solutions.

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E Cube India M-Commerce Services

M-Commerce Services - Concept

E Cube India has created state of the art M Commerce Services Infrastructure to change the scenario of retail applications adopting Wireless Technology on GSM / CDMA. Ready platform is offered for deploying M Commerce Services by different organizations like: a. Banks and Financial Institutes b. Cellular Operators c. Government d. Food and Beverage Companies e. Loyalty Providers f. Various Corporate

M Commerce Infrastructure integrates front end applications, like Wireless Point of Sale Terminals, Micro Finance, vCash, e-purse, Bill Payment, Prepaid Top up Vouchers, Vending Machine operation, e Governance etc. offered by different organizations with backend applications offered by other organizations, required to establish the working model. Being a manufacturer, E Cube India offers different hardware to support the applications desired by the client.

M-Commerce Services

State-of-the-art connect the to

infrastructure ready front end M

to

applications Commerce

(hardware)

enable

transactions. It provides secure data transfer to backend host / server.

Mobile

Communication

Hub

supports

different SMSC protocols. MTPS and MTPG to support card and mobile phone based transactions respectively.

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E Cube India M-Commerce Services

Architecture

Applications
E Cube India is manufacturing different hardware, embedded software, SMS engine and web based applications to provide M Commerce Solution.

E Cube India can offer Point of Sale Terminals for Credit / Debit card transactions, Mobile based payment, Prepaid Top up vouchers solution, machines and applications to support projects. e governance

Data Classification: Public

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E Cube India M-Commerce Services

Application Integration

E Cube India has forged alliances with various third party service providers to cater a wide range of M-Commerce applications.

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E Cube India M-Commerce Services

Mobile Communication Hub (McHub)

It is a server machine which acts as a communication interface between SMSC server of Cellular Operator with MTPS (Multi Transaction Processing Server), MTPG (Mobile Transaction Processing Gateway) and other M-Commerce Applications. McHub is made up of several components; A. Socket Server It communicates with various devices through GRPS/Data. B. SMSC Gateway Communicates with SMSC of Cell Operator over CIMD, SMPP, CEMA & HTTP. C. OTA Interface Interface for Over The Air Server of Cell Operator for SIM based applications. D. Internal Interface This layer integrates with various internal M-Commerce Applications enabling them to communicate with devices.

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E Cube India M-Commerce Services

MTPS / MTPG
MTPS is application which supports different card based transactions where as MTPG supports mobile initiated transactions. The infrastructure accepts transactions from smart cards, credit / debit cards, loyalty cards and mobile commerce. MTPS / MTPG offers key features like configuring the terminals log of each transaction creating marketing messages and sending to selected terminals for display blacklisting deactivating and personalization data Connectivity to bank host through different options like ISO 8583, XML etc. Mobile Payments Credit Card Payments though Web Gateway / IVR / Swipe

WRM Wireless Remote Monitoring

WRM is the state of art 2nd generation solution. The solution includes WRM Gateway and WRM Module. The system provides numerous accountability and management reports to track your sales along with the notification of the error reports. It also helps your business for sales predictions and replenishment scheduling to reduce sold outs and machine operator visits. WRM Gateway will reside at E Cube India M Commerce backbone. Operator will be provided with User ID and Password to web based WRM Features: o o o o o o Sales Summary. Cash and Vends details, Cash and Vends Historical details Events: Error Reports Machine wise Total sales Amount, Total Vends Selection wise and Tray wise Total sales Amount, Total Vends Point of Sale messages on the machine from WRM gateway Machine configuration from WRM gateway Configure programmable parameters of the machine. Price, temperature range, vends options, date / time, reset MIS.

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E Cube India M-Commerce Services

Web/Public Interface Gateway (http://e3india.net)

e3india.net is a front end for all M-Commerce Applications. It defines a universal interface between third party web applications or frameworks with E Cubes M-Commerce infrastructure. e3india.net is secured by most trusted 128 Bit encryption. It is developed using most robust and secure Web 2.0 technology that facilitates Communication, Secure Information sharing, Interoperability and Collaboration on the World Wide Web. Web interface of e3india.net is feature rich, user friendly and built using Ajax and ClientServer framework. Web Gateway is designed in such a way that it can be easily integrated with all major banks, payment gateways, cell operators and third party hosts.

Data Classification: Public

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