SCOPE AND SIGNIFICANCE OF STUDY

The scope of this study is to find out the effective method that helps to educate the people to be aware about the deadly disease AIDS. The HIV virus is growing day by day; there is no vaccine for it, so that this study has more scope. Without proper education or awareness program people may be fell down by the HIV virus and that will be a great loss to the family.

More importance should be given to the sex education, campaign programs, and advertisement programs. Then only the number of HIV affected persons will reduce. This study helps to identify the most effective awareness program of AIDS. This study helps to find out how effective the awareness program in rural area of india. This study helps to find out the effectiveness of Advertisement in creating awareness on AIDS.

RATIONALE OF THE STUDY

OBJECTIVES

To study the effectiveness of advertisement on AIDS awareness program To find out the most appropriate media for advertising the AIDS awareness\ To study the impact on people To study the drawbacks of the AIDS awareness advertisement

HYPOTHESIS

METHODOLOGY

Research methodology is a way to systematically solve research problem. Research methodology is understood as a science of studying how research is done scientifically. The various steps adopted by a researcher in studying the research problem along with the logic.

TYPES OF RESEARCH

Descriptive research studies are that study which are concerned with describing the characteristics of a particular individual or of a group, whereas diagnostic studies determine the frequency with which something occurs or its association with something else. In this study the researcher has adopted descriptive cum diagnostic research design because the researcher attempt to describe the 'various characteristics of job satisfaction and to measure the satisfaction and its association with the selected socio-demographic variation.

SAMPLE SIZE The study sample constitutes 100 respondents constituting in the research area.

SAMPLING AREA The study is conducted among the students of Madras Christian College, Tambaram.

SAMPLE DESIGN A sample is a sub set from the total population. It refers to the techniques (or) the procedure the researcher would adopt in selecting items for the sample. There are various sampling design available among those I have selected probability sampling. In that I have adopt simple random sampling for the purpose of collecting data.

RANDOM SAMPLING The selection of items from a sample depends on chance. Each and every item of population will have equal chance of being included in the sample. It is expected that by allowing equal probability to all population units, the different characters that are present in the universe a given adequate representation to make it a probability sample.

STATISTICAL TOOLS

The data collected by the respondents were analyzed using various statistically techniques. Percentage analysis Chi-square test Correlation Analysis

PERCENTAGE ANALYSIS In case multiple choice questions the responses were categorized based on the nature and percentage is calculated for each category. The percentage analysis is the analysis of ration of a current value to a base value with the result multiplied by 100.

Objective: The main objective of the percentage analysis is comparison of data for the analysis

DATA COLLECTION There are two types of data. They are primary data and secondary data. For the purpose of study I have used both primary and secondary data.

PRIMARY DATA The primary data are those which are collected for the first time and a fresh, and thus happen to by original in character. The primary data was collected through personal interviews with structured questionnaire among the employees.

SECONDARY DATA The Secondary data are those which have already been collected by someone else and which have already been passed through the statistical process. The secondary data was collected from books, magazines and also from exiting records and files.

DESIGN OF QUESTIONNAIRE

There are two types of questionnaire they are open ended questionnaire and closed ended questionnaire for the purpose and convenient, I have selected the both the closed & open ended questionnaire that is structured questions.

LIMITATIONS OF THE STUDY

The data is collected using questionnaire and the study is limited to the data collected. This survey is conducted only to limited number of people. Analysis, interpretation and findings are based on the collected information from the respondents. Lack of time and other resources as it was not possible to conduct survey at large level. Since we are students, money is the main factor of difficulty.

The area for study was only Madras Christian College, Tambaram - Chennai, which is quite a small area to judge the effectiveness of advertisement of AIDS awareness.

While collection of the data many employees were unwilling to fill the questionnaire. Respondents were having a feeling of wastage of time for them.

CHAPTERISATION

Chapter 1 : It deals with the introduction