SWOT ANALYSIS

STRENGTHS Company Image: It also is a reputable organization and is well known all over the world. Perception is of producing a high quality product. Quality Conscious: They maintain a high quality as PEPSI Cola International collect sample from its different production facilities and send them for lab test in Tokyo. Good Relations with Franchise: Throughout its history it has a good relation with franchisers working in different areas of the world where they have the production facilities. Production Capacity: Production plants of the company are very huge. They have huge capacity to produce. It has the production capacity i.e. 60,000 Bottles per hour for 250 ml & 21000 bottles per hour for PET packages is not only in Pakistan but also in the every country. Market Share: It has a highest market share i.e. 60% in Pakistan and leading a far step head from its competitors. Large Number of Diversifies Businesses: PEPSI is also in many diversified businesses this is also its main strength as it has diversified in many businesses such as:

 PEPSI beverages PEPSI foods PEPSI restaurants Hi Tech Culture: The whole culture and business-operating environment at PEPSI Cola - West Asia has quick access to a centralized database and they use computers as business tools for analysis and quick decision-making. Sponsorships: They mainly use celebrities in their advertising campaign like Imran Khan, Wasim Akram, Waqar Younas etc. Because people make icons and they follow their icons. Company also sponsors social activities programs like music concerts etc. Variation in product Range: There is much product variation in PEPSI in form of different packages as well as brands. Old people like 7 Up much while children like PEPSI & younger like Mountain Dew much as compared to PEPSI. It means that products of PEPSI are used by every age group which is a big strength of company.

WEAKNESSES
Declines in Taste: Few years back, it was published in Financial Post that there has been big complaints from the customers with regard to the bad taste that they experienced during the span of six months.

Image as a Franchiser: Such as in Pakistan, Hamayun Akhtar is its franchisee that has a strong political support from a political party, which is in opposition. In their era in government less tax is imposed on them but retaliation increases as they come in opposition. So the selection is not appropriate as this thing surely harmful to their image as well as the strategies. Also some people treat it as a local industry as compared to coke because it is the franchise of PEPSI international. Short Term Approach: They have a lack of emphasis on this in their advertising such as currently when they losses the offer for official drink in the 1996 Cricket World Cup they started a campaign in which they highlight the factor such as "nothing official about it. Benefits to Retailers: PEPSI is not offering any type of incentives, discounts and other additional benefits to its retailers. PEPSI do its business totally on cash terms, company do not give their products on credit basis so this is also a weakness for the company.

OPPORTUNITIES
Increasing Population: As almost in all over the world growth rate is increasing which in turn increases the demand of products and requirements and especially in Asia the market is growing at a faster rate as compare to other continents so they have a to attract new entrants. Changing Social Trend: As in all over the world people are rushing towards fast food and beverage because of life which has become much faster, it provide the company a favor to capture this fast moving market with its take away product. Diversification:

They may enter in garments business in order to promote their brand name, by making sports clothes for players that represent their name by wearing their clothes. As well as they have the opportunity to move towards juices and chips.

THREATS
Government Regulation: They face problem if government employ taxes on them, which force them to raise the price of their product. Raw Material Supply: Again this is also a serious threat from it supplier as if supplier is unhappy with the company. He may reduce the supply and exploit the company. This action will surely affect the production process. Health: Cola drinks are not good for the health, so the awareness level of the people is increasing which is a big threat to the company. Now a days people are more health conscious. This consciousness of people toward their health could cause decrease in the sale and popularity of PEPSI.