kathleen pinter portfolio

Contents
Resume 4

Writing Sample 6

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Resume

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 Kathleen M. Pinter
kmpinter@gmail.com

EDUCATION

University of Illinois at Urbana-Champaign Expected completion May 2009

College of Medias
Bachelor of Science – Advertising, Spanish Minor
Extensive coursework in Advertising Management, Advertising Creative Brief & Tactics,
Advertising History, Advertising Research, Speech Communications, Economics, Statistics.

Centro Granada de Español (CEGRÍ) – Granada, Spain Spring 2008

International Center for Higher Education
Study Abroad
Coursework in Spanish language, business, culture, history, and grammar in the native tongue

EXPERIENCE

U.S. Cellular – Chicago, IL

Advertising Intern
Developed a thorough understanding of mass and segment advertising messaging strategies, positions, and programs.
Delivered a comprehensive, creative, and well-executed Hispanic website final internship project campaign to company leaders.
Worked directly with Gen Y, Hispanic, and Events agencies to execute tasks and events efficiently.

Nordstrom – Skokie, IL June 2002 - Present

Sales Associate
Responsible for sale of merchandise in a high-end retail setting
Exceeded sales goals and objectives through utilization of strong product knowledge and selection ability
Demonstrated ability to build relationships with customers by providing exceptional customer service
Exhibited excellent communication skills in my interactions with both colleagues and customers

Red Rock Bar & Eatery – Champaign, IL October 2006 – May 2007
Server
LEADERSHIP

Alpha Phi Sorority – Champaign, IL 2005 - 2007

Director of Member Education 2006 - 2007
Served on Executive Council as primary liaison between the organization and 165 women members with responsibilities for man-
aging a $2,000 budget and planning monthly events to promote member participation
Historian 2005 - 2006
Organized and prepared multiple scrapbooks and in-house displays documenting events and
achievements of over 165 members and the organization as a whole

Nordstrom – Skokie, IL 2004 - 2005

Brass Plum Fashion Board President
Led 15 member board with responsibility for researching new trends and fashion statements and promoting those brands and
statements to the adolescent target market.
INTERESTS & ABILITIES

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Writing Sample

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 U.S. Cellular
Advertising Internship
Overview
By: Kathleen Pinter

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 Specific responsibilities & Goals As A U.S. Cellular
Advertising Intern
1. Developed a thorough understanding of advertising messaging strategies,
positions, and programs.

• Met with each advertising team member to gain in-depth knowledge of their role in
the team and understand the entire process of advertising.
• Gain a better understanding on how to message products correctly and clearly to
customers.
• Visited four stores during the summer to see how the brand message is integrated
throughout the stores.
• Provided insight and a different perspective to the Advertising team when
necessary.
• Attended weekly 1:1 with April and Karen to update them with my day-to-day work,
team project’s progress, as well as receive and implement feedback.
• Worked closely with Shannon through the entire process for the Holiday FSI and
Polybag.
• Assisted with miscellaneous projects/tasks when free or needed and complete
them by appropriate deadline.

2. Delivered a comprehensive, creative, and well-executed final internship

project to leaders/mentors throughout the company.

• Worked with intern team members to develop a Hispanic website to market and
advertise the unique Hispanic Segment.
• Collaborated and built strong relationships with team members in order to work as a
cohesive team.
• Served as the team leader for weekly conference calls to discuss progress, provide
feedback, address changes, and ensure open communication in order to execute
the project successfully.
• Served as the Hispanic marketing/advertising expert on my team project while
working closely with Santiago.
• Found specific strengths of each team member and build upon those strengths to
make our project successful.

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3. Developed a thorough understanding of Hispanic messaging strategies,
positions, and programs.

• Attended “Fiesta Del Sol” Hispanic event to gain front-line experience as well as
communicate with customers in Spanish.
• Came prepared and attended all Hispanic conference calls and participated with
relevant information.
• Worked on Hispanic 3B promotions with Santiago to gain insight on how the entire
process is executed.
• Worked directly with Mercury Mambo (Event Agency) to execute Hispanic events
effectively from beginning to end.
• Attended weekly 1:1 with Santiago to communicate promo and event updates as
well as team project updates.

4. Enhanced advertising and marketing skills by incorporating the dynamic

organization (company value) into everyday work.

• Maintained open and honest communication with all colleagues.

• Referred back the dynamic organization (company value) with every project I
participated in and completed.
• Researched U.S. Cellular’s website, Cellsite (company website), OLR (company
advertising posting), etc to expand knowledge base of the company and its values.
• Attended brand/advertising conferences and completed all necessary LMS training,
including Camp D.O (company sponsored event to understand company values in
depth).
• Attended brand/advertising internal presentations such as Ad Tracker Presentation
and Latino Intelligence Presentation.
• Read Advertising Age, Brand Week, online resources, and other relevant publica-
tions to stay up-to-date with the latest advertising changes and advancements.

5. Gained valuable “real world” experience and enhanced my current skills for
future opportunities with U.S. Cellular®

• Became an expert on Microsoft Outlook, Microsoft PowerPoint, and the OLR

(company website).
• Learned how to work well and communicate with long-distance team members on a
project through e-mail and conference calls.
• Enhanced my advertising terminology knowledge through reading, writing, and
listening to colleagues.
• Kept emails and all documents organized through online personal folders as well as
on the shared drive.
• Provided Hispanic creative and event updates during Segment Advertising
meetings, as well as Brand Team huddles to increase my presentation abilities.
• Communicated well with colleagues through e-mail, meetings, day-to-day
conversation and conference calls.

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 Below is a press releases I made for my a potential nightclub in Manhattan for
my public relations course

Dwight Jones Corporate Headquarters

Chrome Nightclub Chrome Nightclub
Phone 773.370.6475 New York CIty, NY 90027 Chrome Nightclub
Fax 773.370.8989 Phone 676 555 0190
Fax 676 555 0191

ImmediatePressRelease
Celebrity Hotspot Chrome Nightclub Opens For the
New Year on January 2nd, 2009
The New York Restaurant Association recognizes Chrome
Nightclub as “the place to be” for the heat and fame of New York
City.
New York City, NY November 19, 2008: Nightclub – Bar – Lounge Opening in
New York City, NY
A decade ago New York City’s 5th Avenue became one of the most culinary and glam-
orous hotspots in Manhattan. Forbes Magazine – Top 10 Cities. Today, a new crea-
tion; a new breed: Chrome Nightclub.

Chrome Nightclub showcases the most glamorous place to be in the New Year.
Setting itself apart from the regular nighttime scene typical to celebrity, New
York, and American culture, This European style club offers a fresh look at
nightlife and pushes the limits of fame, fortune and fun. This club will surely
check everything you think you know about the clubbing population by settling
you into the most fabulous atmosphere you can imagine.

Although New York is well-known for trendy clubs Chrome is a completely differ-
ent experience. This is a first class nightclub. Polished and professionally oper-
ated, Chrome nightclub radiates an intimate atmosphere with lounge style seat-
ing and perfectly lit tables that makes anyone and everyone look and feel fabu-
lous. Chrome has many special areas that cater to your every need. Whether
you enjoy a more upbeat crowd looking to have a good time or a more one
on one approach, Chrome will surely meet and exceed your needs and expecta-
tions.

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 Below is a press release I made for a potential nightclub in Manhattan for my public
relations course
Corporate Headquarters
Dwight Jones Chrome Nightclub
Chrome Nightclub New York CIty, NY 90027 CHROME NIGHTCLUB
Phone 773.370.6475 Phone 676 555 0190

Press Release
For Immediate Release: 9 a.m. ET, November 30, 2008

Chrome Nightclub creates a website as trendy as their home

The executive director of Chrome Nightclub announced today a new website to accompany the open-

ing of their new club. The website provides a healthy new look dedicated not only to informational pur-

poses but aesthetics as well. While the site provides everything from drink menus and services to basics

like contact information and hours, it goes up and above to showcase the hip and happening atmos-

phere that is Chrome.

Every page is loaded with pictures of the best seats in the house, the most trendy and contemporary

drinks, and the hottest people you will ever see. The website it geared toward the nightlife crowd of New

York City as well as every other major city in the United States showcasing a place where you can be

who want to be, whether its your or someone else, all night long.

Going Forward Mr. Jones plans to push the website to new limits adding media of typical nights at

Chrome as well as a dedication to more detailed information about private parties, VIP invitations, and

special discounts available to a members’ only crowd.

The funding for this website has been credited by the company itself and no other outside investors

were brought in to design, publish, or maintain the site. While the company did outsource these activi-

ties, the funded was strictly provided by Chrome Nightclub and its associates.

In response to questions about the opening and future events at the club, the director

stated that the Club is looking forward to a dramatic opening in New York City. Furthermore he

plans to host some of the most sheik events in the country at this hotspot to focus the attention

and gain notoriety.

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