SYNOPSIS

OF

Mind Mapping of Customer after Sales in

Trident Motors.
MASTER OF BUSINESS ADMINISTRATION BANGALORE UNIVERSITY
Submitted by: ANANTHRAJ.HAMILPURE Reg. No. 10UHCMA007

Under the Guidance of:

Internal Guide Prof. B.K.Raghavan
EAST WEST COLLEGE OF MANAGEMENT,

External Guide Mr. JOHNAT

HYUNDAI TRIDENT

Bangalore.

Bangalore.

EAST WEST COLLEGE OF MANAGEMENT BANGALORE, 560091

TOPIC:

Mind Mapping of Customer after Sales in Trident Motors HYUNDAI, Bangalore

Statement of problem:
Today, customers are driven economy are firms engaged in a rat race to attract customers and build a long term relationship with their loyal customer. As customers plays a vital role in the field of market. They key to customers loyalty is through customer satisfaction, as satisfied customers of mouth about the company`s product will bring the more buyer`s. there is also high correlation between loyalty and profitability. The main aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. These projects with the customer are satisfied with the products according to the time and innovation and changes that are necessary in the product. The Hyundai motor car secured 7th place in the wheelers segments in the market. The coming generation is becoming aware of the many new things. Customer are expecting more and more from limited resource and also becoming service oriented. The project mainly concentration customer satisfaction that is whether customer are satisfied or dissatisfied with the service product. So, this project aims to find customers satisfaction towards Hyundai motors.

SCOPE OF THE STUDY:

Study helps in understanding factors that affects Customer Preference that leads to Customer Satisfaction. Study Entails the Areas of Improvement to be made by Trident HYUNDAI, Showroom at Bangalore. The trident Motors can use this Study for improvement of their service quality for their future.

 OBJECTIVES OF THE STUDY:

1. To find the impact of post sale service on customer satisfaction at TRIDENT MOTOR Pvt. Ltd. 2. To compare service of TRIDENT MOTOR with that of other similar service provider. 3. To suggest and recommend the best alternatives to the management to improve their sales and service. 4. To know the awareness and their satisfaction level of the customers of TRIDENT MOTOR.

REASEARCH METHODOLOGY:

The strict definition of scientific research is performing a methodical study in order to prove a hypothesis or answer a specific question. Finding a definitive answer is the central goal of any experimental process. RESEARCH DESIGN: Research design is plan structured and strategy of investigation so as to obtain answers to the research question to control variance. The main aim to study is to know the customer satisfaction towards Hyundai Motors cars at Trident Motors in Bangalore. SAMPLING METHOD: The study was taken up with a sample size of 50 respondents. The respondents were selected randomly. It was ensure that sample size comprised of different consumer groups from different areas of Bangalore.

PRIMARY DATA: Primary data was collected through discussion with the existing customer of Hyundai car which come for the service by structured questionnaire includes both open-ended and close-ended questions. The researcher communicated question orally and respondents agreed the same which was recorded accordingly in written form. SECONDARY DATA: Secondary is collected from the existing data available such as books, newspaper journals, company`s Website.

Chapter wise:
Contents Sl. No. I Titles Chapter 1 Industry profile Introduction In Global Scenario II In Indian scenario Chapter 2 Company Profile Organization Profile Organization Structure Product Profile III Chapter 3 Research Methodology Objectives of the Study Research Design Data Collection Method IV Sampling Size Chapter 4 Data Analysis and Interpretation V Chapter 5 Findings VI Suggestions Chapter 6 Conclusions Bibliography Annexure Questionnaire Page No.