Simply Well Lit with Joe Mc Nally

Over and under Rotalux Softbox

Joe McNally is an internationally acclaimed American photographer and long-time photojournalist. From 1994 until 1998, he was
The classic over and under lighting combination is a time honored solution when it comes to LIFE magazine's staff photographer, the first one in 23 years.

“ wringing an open, clear eyed glow from someone’s face. Would that we could all walk around
with a little low fill in our faces! We’d be asked to do screen tests all the time! Used in proper ratio,
this combo of relatively small sources becomes effectively a wall of soft, forgiving, frontal light, Some of McNally's other renowned photographic series include: "The Future of Flying", cover & 32-page story, National Geographic
Magazine, December 2003. The story, on the future of aviation and the first all digital shoot for the magazine, commemorated the centennial observance of the Wright
His most well known series is the "Faces of Ground Zero - Portraits of the Heroes of September 11th", a collection of 246 giant
Polaroid portraits shot in the Moby C Studio near Ground Zero in a three-week period shortly after 9/11. A large group of these
historic, compelling life-size (9' x 4') photos were exhibited in seven cities in 2002, seen by almost a million people. The sale of 55,000
copies of the exhibit book, printed by LIFE, helped raise over $2 million for the 9/11 relief effort. This collection is considered by many
museum and art professionals to be the most significant artistic endeavor to evolve to date from the 9/11 tragedy.

Brothers' flight. This issue was a National Magazine Award Finalist and one of the magazine's best-selling issues ever. "The Bolshoi Ballet" - This LIFE series of Bolshoi
eliminating shadow and line, worry and fatigue, and dispensing grace and beauty in equal Ballet images resulted in the creation of one of McNally's most well known images, "Ballerina on the Rooftop." "Olympic Nude Series" - A highly touted series of black
& white and color photos depicting the United States 1996 Olympic team as a series of nude figure studies, published in LIFE. The only time in the history of LIFE
measure. A light from the side here becomes problematic. All this light comes straight at her, the magazine ran 4 separate covers in one month. As a commemorative, McNally did a photo diary of New York City Opera's historic first tour to Japan as part of
the World Expo 2005. An exhibit of this collection was featured at Lincoln Center.
McNally is known worldwide for his ability to produce technically and logistically complex assignments with expert use of color and light. He conducts numerous
gracefully filling her face and framing her in rich, sumptuous color. In this lighting solution, workshops around the world as part of his teaching activities and is the recipient of numerous awards, including the prestigious Alfred Eisenstadt Award for
outstanding magazine photography, as well as Pictures of the Year, and World Press Photo Foundation Award (awarded first place in Portraits in 1997), and numerous
her eyes become the players. With a look, she owns the camera. awards from Communication Arts. McNally is currently working extensively with Olympic organizers in China to promote the Beijing 2008 Olympic Games.

Octa...
Contents
Rotalux Octa Large light banks Beauty Dish - Softlite Reflector
” Ringflash
“
The ring light needs to be used...carefully. It actually has gotten a bit of a bad rap, probably Umbrellas
Learn more at www.joemcnally.com.

Reflectors - Beauty Dish - Strip light Octa

EL Strip 13 x 69” EL 26160 incl. carrying bag

from overuse in those downtown magazines with the catchy names that usually last for about Often lighting success is about putting the light in an unexpected
the big one...
2 issues and run page after page of disaffected, outlandishly dressed young people, Long throw
“ place, or throwing it at a subject from an unusual distance. A Ranger Softlite Reflector
EL Octa 74” EL 26158 incl. carrying bag
Optional Deflectors Translucent, Gold or Silver.

VariStar Umbrella
VariStar provides even
apparently high on some form of illegal substance, staring vacantly at the camera with a light distribution due to its and a long throw are a perfect complement for this type of approach.
central positioning over The Softlite Reflectors 17 and 27”
Punching a hard light through a window or a door, or from across a
Rotalux 53” (octagonal) EL 26184

circular highlight in their overlarge pupils. That's too bad actually, because used properly and reflector and flashtube.
Ideal reflectors for soft and diffused
The multitalented umbrella for
occasionally, it is a pretty snappy light that edges out your subject with the clean and definitive in and out of studio use. Easy parking lot fulfills one of the basic tenets of lighting, that is, to light used in conjunction with either
the gold, silver or translucent
to erect, lightweight and fits
deflector dish; color and softness
efficiency of a drill press. Mix a little jewelry in with some sex kitten attitude and precious little into most Elinchrom carrying use one light first and see what it does. You may have to go through no can be modified.
bags. Ideal for industrial,
portraits and groups.
clothing into the picture and it’s Katie bar the door! Careful tipping it around too much, though, further. Various and unusual shadows can occur when you are throwing Elinchrom is the only system with
VariStar Umbrella 41” a central umbrella fitting, which is
EL 26381 essential when reflectors or Rotalux
‘cause at an unfortunate angle it can turn even a shimmering fashion goddess into something light around in mildly indiscriminate fashion. They may be surprising softboxes are used with Deflector
VariStar Kit EL 26382 Sets. These accessories can
Recta, Strip, Octa, Quadra that dropped out of the ugly tree. Includes: and pleasing. And in creating this varied landscape of light and shadow, eliminate, soften and tone sharp Strip

”
EL Quadra 57 x 57” EL 26156 incl. carrying bag

Wide-Angle Reflector shadow edges. They are very A light source so even at the diffuser
Invented in 1982, their unique, EL 26164 you thus prove yet again another lighting truism.....If you want efficient with Rotalux softboxes. surface, that many photographers use
patented construction and design VariStar Umbrella EL 26381 the Strip as their single light source.
have won these large lightweight The Softlite Reflectors 17 and 27”
something to look interesting, don't light all of it.

”
A lightweight die
softboxes worldwide popularity. When I explained the concept to the model, she queried me in her rich Kazakh accent, Ideal reflectors for soft and diffused light used in conjunction with either the gold, Rotalux Softbox Family

“
silver or translucent deflector dish; color and softness can be modified. cast rigid central
A lightweight die cast rigid central Professional umbrellas mounting for the Time was, a softbox was anything but.

“
mounting for the flashhead inside “So I will be nude, yes?” I volunteered that she could wear the hat and the shoes, which Softlite Reflector 17” 55° EL 26166, silver, incl. Deflector Set EL 26303 Silver 33” EL 26360 flashhead inside
the unit places the Elinchrom Softlite Reflector 17” 80° EL 26168 white, incl. Deflector Set EL 26303 Deflector Set gold / silver 43/8” White 33” EL 26372 the unit places They were tough to set up, had wands
flashtube at the point of focus. I thought was reasonable. She smiled and went to hair and makeup. The scene is a sweet Softlite Reflector 27” 64° EL 26167 silver, incl. Deflector Set EL 26304 EL 26303 for EL 26166 / EL 26168 Translucent 33” EL 26371 the Elinchrom
Softlite Reflector 27” 82° EL 26169 white, incl. Deflector Set EL 26304 Silver 41” EL 26361 flashtube at the that snapped like twigs, no interior

Rotalux 39” x 39” EL 26179

Rotalux 27” x 27” EL 26178

The optical result is a light source, Rotalux Translucent 41” EL 26374 point of focus.
which is so even at the diffuser The easy mounting Rotalux system is probably For the pictures here, I wanted beautiful, soft, juxtaposition of the lovely curves of her skin and the elegant, slightly madcap frivolity of the hat. White 41” EL 26375
baffle, and a hot center to boot. You

“
surface, that many famous the most widely copied of all Softbox systems. 61/2”
Deflector Set gold / silver Gold 41” EL 26377
photographers use the Octa as a However, it is easier to copy a design than a
forgiving light, but also one that has punch and The only light to encompass this situation is the Elinchrom Octa. Even and luminous, EL 26304 for EL 26167 / EL 26169 Gold/Silver 41” EL 26378
would pretty much point one at your
single light source for portrait quality and they remain the best units in their class.
photography and is often referred
to as “The Beauty Light”. What continues to make the Elinchrom units drama, and not too wide an area of coverage, so the Octa embraces a scene, drenches it in beautiful light, creates rich shadows and then fills Every once in a while, you run into a set of cheekbones subject and hope for the best. Catch

“
Ringflash 3000 EL 20494

unique are the sets of deflectors – gold, silver and

High Performance Reflector 101/4”
translucent that enable the softness / hardness
the background would drop out. Used directly those shadows just enough. The key is the fact that the light head is facing away from the that scream for a beauty dish. This lighting tool is aptly them with the edge of the box, and
and color to be modified, fitting centrally over the
48° EL 26137 The strip is an elegant source, either as a main or an edge. With

“
EL Recta 28 x 69” EL 26154 incl. carrying bag

flashtube at your chosen distance. Folding down

overhead, the 53” Rotalux covered all these subject and into the center of a swatch of silver over 6 feet in diameter which spreads the light Model A bright, high performance reflector. named, trust me. Soft and sharp at the same time, it you could have a nice result. Hit them
like an umbrella, the softboxes are easily Ideal for general sports applications. the strip, it is not like lighting someone, it’s like writing on their
transported, or just kept clean in their optional
smoothly before it cascades through the diffusion. Used in close like this, it has a luster, hits the human face with a clarity and definition that with that hot core, and it could look
carrying bag. seemingly disparate bases. Used from a distance as body. Using this light is like putting a giant piece of tracing
Deflector Set gold / silver 43/8” like a small upgrade from straight flash.
No direct lighting occurs as the
the model stands, the light emphasizes her amazing richness and volume that has an almost emotional quality. accentuates the haughty arrogance of extreme beauty. EL 26303 for EL 26166 / EL 26168
paper over your subject and then drawing a beautiful, luxuriant

”
unit points inwards.
Window Often I would break one out on
Wing a beauty dish at a pretty face and then look

Rotalux 39” (octagonal) EL 26183

Rotalux 53” (octagonal) EL 26184

physical architecture. The light looks and feels like Ringflash
Silver gold umbrella

line of light just where you want it to be.

A unique light source ensuring totally
location and thought of changing the

”
White umbrella

shadowless but concentrated illumination for

through the lens. Chiseled thusly with light, that face
Silver umbrella

an exclamation point at the end of a sentence. high contrast or high key lighting. Very popular
light source for fashion / beauty, industrial and
Elinchrom “soft” to “Pandora’s.” No more. The
W/Reflector
Window attains a regal, cool elegance that can make the
27” White reflector, silver deflector

27” White reflector, silver deflector

27” White reflector, gold deflector

27” White reflector, gold deflector

Moved in closer as she sits on the chaise, the light advertising photography.
Rotalux system has a dependable set
camera quake. The cheekbones and the shoulders
Octa Lite Softlight without diffuser

goes quieter, sweeter, and more luxuriant. This of locking ribs that would stand up to
41” Silver umbrella with silver Lastolite reflector fill
Octa Lite Softlight with diffuser

For this shot I took a low angle. I mean the Maxi Lite Reflector 16” 43°
become sculpture and the shadows fall off like a rock

“
softbox feels like a big light, but can also give you EL 26147 your average Nor’easter, and a combo
plus cloth diffuser

plus cloth diffuser

61/2”
Deflector Set gold / silver
model was like eight feet tall anyway, so why EL 26304 for EL 26167 / EL 26169
dropped into a very deep pool. The silver dish, by the
53" Rotalux Octa

Ideal for sunlight effects through windows,

the edge of a smaller source. When using a of exterior and interior diffusion panels
White umbrella plus white flexfill

not emphasize it? The approach is long lens, creates hard and brilliant highlights.
Large Octa

EL Strip 13 x 69” EL 26160 incl. carrying bag

isolating her, clipping her out of the way, also doubles really well as a tanning board in that give you a sweet spot over the
Shoot thru white umbrella

mid-size light like this, one might expect a measure Maxi Spot Reflector 16” 29°
EL 26149
background and drawing attention to the tropical locations. I mean, you gotta kill some time whole surface of the box. Good
of compromise for it to be neither here nor there, The same shape as the Maxi Lite Reflector,
splashy nature of the dress. The light follows but produced with brilliant, glossy reflection
portraiture is about setting and lighting
101/4” High Performance Reflector

sort of like shooting from middle distance. This light material for very high efficiency, throws light waiting for golden hour and you might as well catch
along. Two main lights are used, one large
The Octa has become an industry standard for any location or studio photographer who
27” Silver reflector, frosted deflector

27” Silver reflector, frosted deflector

even over long distances. A narrow powerful

the stage in a beautiful way, and then
17” White reflector, silver deflector

“
17” Silver reflector, silver deflector

beauty dish up high, and a small beauty dish some rays.

Varistar

beam creates deep, sharp shadows.

is both here and there, all at once.
wants to infuse their pictures with beautiful, even, rich light. It is hard not to talk of this source

” ” sitting back and letting your subject

27” Softlight reflector with cloth diffuser

low, near the floor. Neither light has any

Rotalux 20” x 51” EL 26181

Rotalux 14” x 35” EL 26180

Octa Lite 74” Softlight with diffuser and fill
Octa Lite Softlight with diffuser

in somewhat rapturous terms; it has a depth and an almost voluptuous luster that is hard to diffusion. Those sources have an edgy take the center of that stage and

13x69” Striplight
plus cloth diffuser

plus cloth diffuser

plus cloth diffuser

quality to begin with, and used from this

Ringflash

replicate with any other light source. Used in close, it envelops your subject in beautiful light. speak directly, dramatically to the eye
39" Rotalux Octa

distance, they don’t speak quietly. They are

Rotalux Octa 53” Softbox

Large Octa

Use it from a distance, and it gets sharper and snaps the subject into crisp relief. One very clean and simple headshot ... she just looks wonderful and has a ‘girl next of the camera. This array of softbox
even but emphatic, like a shout, loud as
I can't tell you how often taking the five minutes it takes to set this light up has saved my ass

5 7 9
the colors in this gown.

” 11 13 “ door’ feel, though I can’t remember seeing anybody looking like her living next door.

15
solutions is one of the cleanest,
simplest way to make that happen.

”
in situations that at first glance seemed impossible. It is the result of the silver skinned umbrella and a silver reflector.
21 23
Ringflash

17 19
” ”
4-5 Octa 6-7 Rotalux Octa 8-9 Large light banks 10-11 Beauty Dish 12-13 Ringflash 14-15 Umbrellas 16-17 Reflectors Long throw 18-19 Beauty Dish 20-21 Strip Light 22-23 Octa

3
Octa...
the big one...

Recta, Strip, Octa, Quadra

Invented in 1982, their unique,

patented construction and design
have won these large lightweight
softboxes worldwide popularity.

A lightweight die cast rigid central

mounting for the flashhead inside
the unit places the Elinchrom
flashtube at the point of focus.

The optical result is a light source,

which is so even at the diffuser
surface, that many famous
photographers use the Octa as a
single light source for portrait
photography and is often referred
to as “The Beauty Light”.

No direct lighting occurs as the

unit points inwards.

Octa Lite Softlight without diffuser

Octa Lite Softlight with diffuser

“ The Octa has become an industry standard for any location or studio photographer who
wants to infuse their pictures with beautiful, even, rich light. It is hard not to talk of this source
in somewhat rapturous terms; it has a depth and an almost voluptuous luster that is hard to

Octa Lite Softlight with diffuser

replicate with any other light source. Used in close, it envelops your subject in beautiful light.
Use it from a distance, and it gets sharper and snaps the subject into crisp relief.
I can't tell you how often taking the five minutes it takes to set this light up has saved my ass

” 5
in situations that at first glance seemed impossible.
Rotalux Octa

Optional Deflectors Translucent, Gold or Silver.

Rotalux 53” (octagonal) EL 26184

Rotalux
The easy mounting Rotalux system is probably For the pictures here, I wanted beautiful, soft,

“
the most widely copied of all Softbox systems.
However, it is easier to copy a design than a
quality and they remain the best units in their class. forgiving light, but also one that has punch and
What continues to make the Elinchrom units drama, and not too wide an area of coverage, so
unique are the sets of deflectors – gold, silver and
translucent that enable the softness / hardness
and color to be modified, fitting centrally over the
the background would drop out. Used directly
flashtube at your chosen distance. Folding down
like an umbrella, the softboxes are easily overhead, the 53” Rotalux covered all these
transported, or just kept clean in their optional
carrying bag. seemingly disparate bases. Used from a distance as
the model stands, the light emphasizes her amazing
physical architecture. The light looks and feels like
an exclamation point at the end of a sentence.
Moved in closer as she sits on the chaise, the light
goes quieter, sweeter, and more luxuriant. This
softbox feels like a big light, but can also give you
53" Rotalux Octa

the edge of a smaller source. When using a

mid-size light like this, one might expect a measure
of compromise for it to be neither here nor there,
sort of like shooting from middle distance. This light
is both here and there, all at once.

”
39" Rotalux Octa

Rotalux Octa 53” Softbox

7
 Large light banks

EL Octa 74” EL 26158 incl. carrying bag

EL Quadra 57 x 57” EL 26156 incl. carrying bag
When I explained the concept to the model, she queried me in her rich Kazakh accent,

“ “So I will be nude, yes?” I volunteered that she could wear the hat and the shoes, which
I thought was reasonable. She smiled and went to hair and makeup. The scene is a sweet
juxtaposition of the lovely curves of her skin and the elegant, slightly madcap frivolity of the hat.
The only light to encompass this situation is the Elinchrom Octa. Even and luminous,
the Octa embraces a scene, drenches it in beautiful light, creates rich shadows and then fills
those shadows just enough. The key is the fact that the light head is facing away from the

EL Recta 28 x 69” EL 26154 incl. carrying bag

subject and into the center of a swatch of silver over 6 feet in diameter which spreads the light
smoothly before it cascades through the diffusion. Used in close like this, it has a luster,
richness and volume that has an almost emotional quality.

”
Large Octa

EL Strip 13 x 69” EL 26160 incl. carrying bag

Octa Lite 74” Softlight with diffuser and fill
Large Octa

9
Beauty Dish - Softlite Reflector

The Softlite Reflectors 17 and 27”

Ideal reflectors for soft and diffused light used in conjunction with either the gold,
silver or translucent deflector dish; color and softness can be modified.

Softlite Reflector 17” 55° EL 26166, silver, incl. Deflector Set EL 26303
Softlite Reflector 17” 80° EL 26168 white, incl. Deflector Set EL 26303 Deflector Set gold / silver 43/8”
Softlite Reflector 27” 64° EL 26167 silver, incl. Deflector Set EL 26304 EL 26303 for EL 26166 / EL 26168
Softlite Reflector 27” 82° EL 26169 white, incl. Deflector Set EL 26304

Deflector Set gold / silver 61/2”

EL 26304 for EL 26167 / EL 26169
27” White reflector, silver deflector

27” White reflector, silver deflector

27” White reflector, gold deflector

27” White reflector, gold deflector

“ For this shot I took a low angle. I mean the

plus cloth diffuser

plus cloth diffuser

model was like eight feet tall anyway, so why

not emphasize it? The approach is long lens,
isolating her, clipping her out of the
background and drawing attention to the
splashy nature of the dress. The light follows
along. Two main lights are used, one large
27” Silver reflector, frosted deflector

27” Silver reflector, frosted deflector

17” White reflector, silver deflector

beauty dish up high, and a small beauty dish

17” Silver reflector, silver deflector

low, near the floor. Neither light has any

diffusion. Those sources have an edgy
quality to begin with, and used from this
plus cloth diffuser

plus cloth diffuser

plus cloth diffuser

distance, they don’t speak quietly. They are

even but emphatic, like a shout, loud as
the colors in this gown.

” 11
Ringflash
“ The ring light needs to be used...carefully. It actually has gotten a bit of a bad rap, probably
from overuse in those downtown magazines with the catchy names that usually last for about
2 issues and run page after page of disaffected, outlandishly dressed young people,
apparently high on some form of illegal substance, staring vacantly at the camera with a
circular highlight in their overlarge pupils. That's too bad actually, because used properly and
occasionally, it is a pretty snappy light that edges out your subject with the clean and definitive
efficiency of a drill press. Mix a little jewelry in with some sex kitten attitude and precious little
clothing into the picture and it’s Katie bar the door! Careful tipping it around too much, though,
‘cause at an unfortunate angle it can turn even a shimmering fashion goddess into something
that dropped out of the ugly tree.

Ringflash 3000 EL 20494

Ringflash
A unique light source ensuring totally shadowless
but concentrated illumination for high contrast or
high key lighting. Very popular light source for
fashion / beauty, industrial and advertising
photography.

Ringflash
13

Ringflash
Umbrellas
VariStar Umbrella
VariStar provides even
light distribution due to its
central positioning over
reflector and flashtube.
The multitalented umbrella for
in and out of studio use. Easy
to erect, lightweight and fits
into most Elinchrom carrying
bags. Ideal for industrial,
portraits and groups.
VariStar Umbrella 41”
EL 26381

VariStar Kit EL 26382

Includes:
Wide-Angle Reflector
EL 26164
VariStar Umbrella EL 26381

Professional umbrellas
Silver 33” EL 26360
White 33” EL 26372
Translucent 33” EL 26371
Silver 41” EL 26361
Translucent 41” EL 26374
White 41” EL 26375
Gold 41” EL 26377
Gold/Silver 41” EL 26378
Silver gold umbrella

White umbrella
Silver umbrella

41” Silver umbrella with silver Lastolite reflector fill

White umbrella plus white flexfill
Shoot thru white umbrella

Varistar

41

One very clean and simple headshot ... she just looks wonderful and has a ‘girl next

“ door’ feel, though I can’t remember seeing anybody looking like her living next door.
It is the result of the silver skinned umbrella and a silver reflector.
15
”
Reflectors - Often lighting success is about putting the light in an unexpected

Long throw
“ place, or throwing it at a subject from an unusual distance. A Ranger
and a long throw are a perfect complement for this type of approach.
Punching a hard light through a window or a door, or from across a
parking lot fulfills one of the basic tenets of lighting, that is, to
use one light first and see what it does. You may have to go through no
further. Various and unusual shadows can occur when you are throwing
light around in mildly indiscriminate fashion. They may be surprising
and pleasing. And in creating this varied landscape of light and shadow,
you thus prove yet again another lighting truism.....If you want
something to look interesting, don't light all of it.

”
High Performance Reflector 101/4”
48° EL 26137
Model A bright, high performance reflector.
Ideal for general sports applications.

Window

Elinchrom
Window W/Reflector

Maxi Lite Reflector 16” 43°

EL 26147

Ideal for sunlight effects through windows,

creates hard and brilliant highlights.

Maxi Spot Reflector 16” 29°

EL 26149

The same shape as the Maxi Lite Reflector,

but produced with brilliant, glossy reflection
101/4” High Performance Reflector

material for very high efficiency, throws light

even over long distances. A narrow powerful
beam creates deep, sharp shadows.

17
Beauty Dish -
Softlite Reflector
The Softlite Reflectors 17 and 27”

Ideal reflectors for soft and diffused

light used in conjunction with either
the gold, silver or translucent
deflector dish; color and softness
can be modified.

Elinchrom is the only system with

a central umbrella fitting, which is
essential when reflectors or Rotalux
softboxes are used with Deflector
Sets. These accessories can
eliminate, soften and tone sharp
shadow edges. They are very
efficient with Rotalux softboxes.

Every once in a while, you run into a set of cheekbones

“ that scream for a beauty dish. This lighting tool is aptly

named, trust me. Soft and sharp at the same time, it
hits the human face with a clarity and definition that
Deflector Set gold / silver 43/8”
accentuates the haughty arrogance of extreme beauty. EL 26303 for EL 26166 / EL 26168

Wing a beauty dish at a pretty face and then look

through the lens. Chiseled thusly with light, that face
attains a regal, cool elegance that can make the
camera quake. The cheekbones and the shoulders
become sculpture and the shadows fall off like a rock
Deflector Set gold / silver 61/2”
EL 26304 for EL 26167 / EL 26169
dropped into a very deep pool. The silver dish, by the
way, also doubles really well as a tanning board in
tropical locations. I mean, you gotta kill some time
waiting for golden hour and you might as well catch
some rays.

27” Softlight reflector with cloth diffuser

19
 Strip light

EL Strip 13 x 69” EL 26160 incl. carrying bag

Strip
A light source so even at the diffuser
surface, that many photographers use
the Strip as their single light source.

A lightweight die
cast rigid central
mounting for the
flashhead inside
the unit places
the Elinchrom
flashtube at the
point of focus.

“ The strip is an elegant source, either as a main or an edge. With

the strip, it is not like lighting someone, it’s like writing on their
body. Using this light is like putting a giant piece of tracing
paper over your subject and then drawing a beautiful, luxuriant
line of light just where you want it to be.

”
13x69” Striplight

21
Octa

Rotalux Softbox Family

Time was, a softbox was anything but.

“ They were tough to set up, had wands

that snapped like twigs, no interior

Rotalux 39” x 39” EL 26179

Rotalux 27” x 27” EL 26178

baffle, and a hot center to boot. You
would pretty much point one at your
subject and hope for the best. Catch
them with the edge of the box, and
you could have a nice result. Hit them
with that hot core, and it could look
like a small upgrade from straight flash.
Often I would break one out on

Rotalux 39” (octagonal) EL 26183

Rotalux 53” (octagonal) EL 26184

location and thought of changing the
“soft” to “Pandora’s.” No more. The
Rotalux system has a dependable set
of locking ribs that would stand up to
your average Nor’easter, and a combo
of exterior and interior diffusion panels
that give you a sweet spot over the
whole surface of the box. Good
portraiture is about setting and lighting
the stage in a beautiful way, and then
sitting back and letting your subject

Rotalux 20” x 51” EL 26181

Rotalux 14” x 35” EL 26180

take the center of that stage and
speak directly, dramatically to the eye
of the camera. This array of softbox
solutions is one of the cleanest,
simplest way to make that happen.

” 23
 Credits
Photography: Copyright Joe McNally

Special thanks to:

Producer: Lynn DelMastro
Set Photographer; Assistant: Scott Holstein
First Assistant: Jennifer Pinto
Hair/Makeup Artist: Deborah Engelsman
Wardrobe Stylist: Janet Racy
Model: Maryam Abdullina/NEXT

Equipment Technical Advisor: Justin Stailey/Bogen Imaging

Creative Graphics: Richie Porter/RAP

Printing: Ramsey Press, Inc.

www.ramseypress.com

Bogen Imaging Inc, 565 East Crescent Ave, Ramsey, NJ 07446

Tel: (201)818-9500 Fax: (201)818-9177 www.bogenimaging.us
LIT #9 1006