Assignment on Components of Marketing Plan of The Best Mango Juice Company

Course Title: Marketing Management Course Code: MKT 601 Submitted date: Feb 24, 2012.

Submitted to Prof. Dr. Razia Begum Dept. of Master of Business Administration Stamford University, Bangladesh. Siddeswari Campus, Dhaka. Submitted by Sunjida Sultana ID No. MBA 044 12359. Stamford University, Bangladesh. Siddeswari Campus, Dhaka.

STAMFORD UNIVERSITY, BANGLADESH.

Executing summary: This is Sunjida Sultana, MBA (Marketing) from Stamford University and Marketing Manager of The Best Mango Juice Company. It has been established to produce the vitamin to human body for another season. The Best Mango Juice Company emphasizes various level of customers (children, adult, men & women). It has the well management system and marketing system to overall control the company. The company emphasizes on the customer satisfaction. Current marketing situation The current marketing situation of juice product is free all part of the country. So the current marketing situation is our favor. The Best Mango Juice Company has taken the particular position of our country. Our company is now in second position. Without this company there has some other company. e.g. Pran company, Akiz company. BD food company & Acmy company. Company Mission: Mango Juice is completely useful for our human body. So we produce the juice the maximum standard. Threats and Opportunity : Marketing System and production system has the great opportunity. We can collect the mango very easily from every location of our country. There has no obstacle and has no restriction from the government. So we have too much opportunity to in our favor. There has a numerous pirate company of our country. They try to mixed and use the chemical flavor in produce the juice. They also sell the juice at low rate. as a result who eat it they attracted by the chemical poisons. And they try to sell the juice at a low rate. This is the great threats to the any famous juice company for their production system also the profit. Objectives Main objective of The Best Mango Juice Company is to get the maximum market share in all over the Bangladesh and provide the quality product & service with reasonable price. The Best Mango Juice Company is one of the largest juice company in the country, under the challenge of the global open market economy. According to main objectives of The Best Mango Juice Company, those are as follows : To introduce the brand name of the product. To enlighten the studying groups about the practical work environment of a reputed company and better management practice. To know about the marketing operation exclusively the research activities in the application area. To highlight the mutual advantage of all stakeholders. To face future challenges and to observe the position of competitor. To design and to operate research activities to find out customer demand. To make the working opportunity those are jobless.

Marketing strategy of Royal Mango Juice Company Daily selling target : The main target of the Marketing Manager is to fulfill the daily selling. Fulfill customer demand : The Marketing Manager has to analyze the customer demand and supply accordingly. Ensure the profit margin : Profit margin is the important fact for any prestigious company. So The Marketing Manager has to ensure profit margin. Maintain the quality : The Marketing Manager should have concerned about the quality of product and services. Ensure lower price than other competitors : Price is a vital issue to get the maximum market share. Lower the price to maximize sales. To trained up man power : The Company should have arranged the training program to build skilled man power to ensure long term benefit. Ensure customer satisfaction : Customer is the blood of a company. Without ensuring customer satisfaction the company can not reach in it's target. Update latest information of market : The world is globalize and informative. So the company should develop their information network system to collect latest competitive information. To make policy for citizen action : The company should appoint field executive to communicate with their customer to collect their comments about company's product quality and service. To make good relation with politician and Government : Maintain good communication with politician and Government to run the business smoothly. Maintain good transportation : The company should have standard transportation system which must be cost and time effective. Reduce wastage : More wastage increase the production cost. So the company should concern to minimize the wastage. Review marketing strategy : The Marketing Manager should have tactful to review and develop overall marketing strategy.

Actions Program: In the following figure I can try to show the collection process from the root levels to the Mango juice factory. They have also own mangoes garden. The collection process is started when the mango get available in seasons. They have many small societies at the rural areas and make union with 6 members where 2 members are directly selected by the company. Timely mango collection from different a places or garden in the country which was fixed on previously and carry it for the local agency.

The Best Mango Juice Company

Local factory Savar Savar

Local ageny Local ageny

Union 6 members

Local ageny Local ageny

6 am

Local ageny

Union 6 members

Local ageny

Collection of the mango from the local agency office

Distribution and Selling Process: Mango (raw product) collects from every where of the country. The Best Mango Juice Company in order to process pure juice and then distribute the processed juice in every places of Bangladesh by Distribution and Selling section of The Best Mango Juice Company .

Raw Materials

Raw Materials

Raw Materials

Raw Materials

The Best Mango Juice Company

The Best Mango Juice Company (Process)

Dhaka

Chittagon g

Rajs hahi

Royal mango juice company (Distribution & selling)

Jess ore

Barisal

Sylhet

Bangladesh

Marketing feature of The Best Mango Juice company

Market Targeting and Positioning Sales forecasting : Select proper way to forecast the selling procedure. Budgeting : Establish moderate budgeting system and control. Advertising : Advertising is the best way to create product market. So the company have to choose different way to advertise the product like Electronic media, Print media, Billboards and direct communication. Segmentation of market : Segmentation is important for customer area, customer needs and potentiality. Forecasting customer demand : Forecasting is customer demand on the basis of other competitors. Analyzing and observing competitors marketing strategy : The Marketing Manager have to analyze the marketing strategy of their competitors.

Marketing Mix Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goals and services to create exchange that satisfy individual and organizational objectives. After the target market has been selected, the next steps to determine the marketing mix. The marketing Mix is the set of marketing tools that a firm uses to pursue its marketing objectives on the target market. Those are: Product Promotion Place (distribution) Price

Product analysis: A product is a bundle of tangible attributes that a seller offers the potential buyers and that satisfies the buyers need and wants. Accompany may have a single product, a product line, or a portfolio of product lines. In our discussion of managing existing products, we assume that product/brand strategy decisions are being made for a strategic business unit (SBU).

Product life cycle

Financial policy Analyzing product portfolio performance

Product grid policy

Research policy Standardized information system

Brand position

Methods for Analyzing Product Performance Policy

Promotion Strategies of The Best Mango Juice Company: It is a systematic decision making pertaining to all aspects of the development and managerial of a firms management effort. Promotion strategy consists of a group of interrelated communication activities. It combines advertising, publicity, personal selling, sales promotion, direct marketing, interactive/ internet marketing and public relations unto an integrated program for communicating with buyers and others who influence purchase. Promotion strategy covers the planning, implementation, and controlling and organizations communications to its customers and other target audience. The purpose of promotion in the marketing program is to achieve managements desired communications objectives with each audience.

Place (Distribution): The company need to select appropriate place to distribute it's product by maintaining various channels. One of them is given below: Producer Distributor s Retailers Consumer s

Pricing Strategies: A price is something of value that is exchanged for something else. In that organization pricing strategy is relatively same form other similar company. I can say that some type of prices is introduced by them under the commission basis that are: Price for consumer Price for retailer Price for distributor

Product is designed and priced in such a way that the target market can afford it. Present market price is also considered in pricing the product and services.

Setting Price Objectives

Analyzing price Objective

Select the Pricing Technique

Determine Specific Price

Selecting a pricing Technique

Organizational Budget : The budget system of The Best Mango Juice Company is yearly. When we started our company the budget was concise. Now our budget is growing gradually. our yearly budget approximately 100 core. After closing expense (company expense & management salary and others expense) this year we want to earn about 10 core exchange the customer satisfaction and service. Here we impose upon the most customer satisfaction and need.

Control The company should have review strategy to know the overall condition in marketing area, and take some farther strategy in any emergency situation. The company control over through strong management system. Management system of The Best Mango Juice Company

Chairman

Managing Director (MD)

Finance Manager

Marketing Manager

Admin Manager

Marketing Executive

Marketing Executive

Marketing Executive

Marketing Executive

Marketing Executive

Sales Representative

Sales Representative

Sales Representative

Sales Representative

However, The Best Mango Juice Company is a reputed company with a strong Management system. Good communication and commitment among all departments. Its has taken by the company efficiently and effectively which the controlling system remains steady. As a Marketing Manager I am satisfied to work in The Best Mango Juice Company. The Future plan of The Best Mango Juice Compnay: The success of Royal Mango Juice Company with further scope for expansion in the processing sector has encouraged the organization to plan for widening of its activities further with the addition of a number of processing facilities. These expansion programs include: Expansion of the current handling capacity; Establishment of a number of mangoes garden; Establishment of Packaging factory;

Establishment of the Water treatment Plant; Expansion for exporting the mango juice. Expand the job sector.

Conclusion :
I think the process is effective and efficient because the raw material collected by The Best Mango Juice Company is in reasonable price from the garden. As a result the company can supply their products to the consumer through the dealers, whole sellers, retailers and sometimes directly by the Company to the consumers. Nowadays the maximum number of demands for mangoes juice in the country is fulfilled by the The Best Mango Juice Company and it has becoming one of the renowned companies in the country. The company playing a very important role in developing the socio economic sector of the country.