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NU Beginning...
C HAPTE R P L A N
N OR THW O O D UN I VER S IT Y
American Marketing Association
a
NU Guide...
Mission Statement Mission Statement 1
The goal of the Northwood University American
Marketing Association (NUAMA) is to provide its’
Target Market 1
members with practical marketing experiences on
a professional level. These activities will enhance S.W.O.T. Analysis 2
the growth of our members by way of strong com-
mitment to team work, personal responsibility, and
leadership. Professional Development 3
Community Service 4
Fundraising 5
Membership 6
Communication 7
Chapter Operations 8
Calendar of Events 9
Budget 10
Target Market
The primary focus of all NUAMA recruiting efforts
are aimed at marketing majors and any students
with a professional marketing interest.
1
S.W.O.T. Analysis
2
Professional Development
Objective
To prepare members for professional careers in the marketing field by providing students with
hands-on marketing experiences to enhance their business skills.
To have at least one professional guest speaker per ten week trimester with 80%
Goal 1 participation of current members.
To have at least one professional guest speaker per ten week trimester with 80%
Goal 2 participation of current members.
Strategies • November 11: Toyota Faculty-Student Seminar at Oakland University
• January 2007: Midland Marketing Association
• February 2007: Dow/Dow Corning
• Spring 2007: Envision-U
3
Community Service
Objective
To assist at least four local businesses and organizations through application of our marketing skills.
4
Fundraising
Objective
To raise money to support NUAMA financially while applying our marketing skills through
implementation of creative projects.
5
Membership
Objective
To expand our current member base through campus promotions and to retain current
members through incentives.
Strategies • Every week points will be awarded for participation based on the
point system shown in Figure A.
6
Internal/External Communications
Objective
To maintain active communications both internally, with our members and externally, with the
Northwood and local Midland community by providing them with information about NUAMA
through all means of communications.
Develop and maintain effective communications between our chapter and our
Goal 3 local Midland community.
Strategies • Establish a liaison with Midland’s local television station produce a
23 minute informational program describing NUAMA by spring 2007.
This will be aired during marketing week the following year.
• Give an informational presentation to students interested in market-
ing careers at Midland High School and H.H. Dow High School to
promote NUAMA and the Northwood marketing program to 20-50
students.
7
Chapter Operations
Objective
To provide members with practical marketing experiences on a professional level while enhancing
development through strong commitment to teamwork, personal responsibility, and leadership.
Strategies •
•
Elect President and two Executive Vice Presidents.
Appoint Executive Board Vice Presidents of Professional Development,
Community Service, Fundraising, Membership, Communications,
Finance, and Advertising.
• Provide each Vice President with proper training and guidance
that will enable them to succeed in their designated position.
8
Calendar of Events
2006 2007
September 2006 January 2007
Chapter Operations Professional Development
Appoint new Executive Board Attend Midland Marketing Association
Membership Professional Development
Recruit at Fall Kickoff Quicken Loans Speaker
Membership Fundraising
Host informational pizza party Promote Winston’s Pub’s “College Night”
Communications
October 2006 Begin chapter alumni communications
Chapter Operations
Work on Chapter Plan February 2007
Professional Development Chapter Operations
Lansing Community College visits NUIAS Work on Annual Report
Professional Development Professional Development
Enterprise Rent-A-Car Speaker Visit Dow Corning Marketing Department
Community Service
November 2006 Midland Creativity Center Marketing Plan
Chapter Operations
Finish and mail Chapter Plan March 2007
Professional Development Intercollegiate Conference
Northwood University Leadership Blitz New Orleans, LA
Professional Development Chapter Operations
Toyota Seminar at Oakland University Finish and mail Annual Report
Professional Development Professional Development
Ford Motor Company Speaker Lansing Community College Etiquette Dinner
Community Service Community Service
Initiate Police Ride-along program ESPMA “Music Fest” Marketing Plan
Fundraising Fundraising
Begin Gerace Construction marketing Promote Saginaw Home Show for Wolverine Bank
research project Membership
Fundraising Host informational “fun night”
Start marketing research for Graduation
Beverage Mug Sale April 2007
Chapter Operations
December 2006 Elect New E-Board and prepare them for next year
Professional Development Professional Development
Establish Alpha Mu Alpha Envision U
Community Service Communications
Marketing Audit, Literacy Council of Midland Tape MCTV informational program
County
Fundraising May 2007
Gerace Construction project Chapter Operations
Membership End of the year party at advisor’s lake house
Host informational “fun night” Communications
Create chapter website
Fundraising
Sell beverage mugs at graduation
Fundraising
Graduation/Sell Beverage Mugs
9
Chapter Budget
Projected Earnings
Beverage Mug Sale $6,377
10
American Marketing Association