Data Governance

ING Directs Journey to More Reliable Information

Greg Nichelsen Head of Business Intelligence Customer Insight 28th March 2012

Who Am I?
Structure

Greg Nichelsen Head of Business Intelligence Customer Insight

ING Direct

Responsibilities

What Will I Discuss Today?

1. 2. 3. 4. 5. 6. 7. A Simple Framework Ways to Foster Focus on the Importance of Data Quality Features of a Data Savvy Organisation Making a Business Case for Governance Building Awareness of Data Quality Initiatives Maintaining Data Accuracy Some Pitfalls

Those organisations that do nothing and continue to ignore the issue of poor data quality will at best continue to operate inefficiently, miss opportunities, and invest their resources in the wrong areas. At worst, they will experience a slow decline in their ability to compete, eventually leading to failure.
Ted Friedman, Gartner Group

Why Do I Care About A Data Quality Culture?

A Simple Framework
Ownership
od sto der Un

Ac cur acy

Who
owns it and uses it?

How
reliable is it?

What
is it?

is it?

When
can I use it?

Timeliness

Re lev anc e

Where

Why
is it used?

ility sib ces Ac

Ways to Foster Focus on the Importance of Data Quality

Ways to Foster Focus on the Importance of Data Quality

Get Tough

Force data compliance initiatives through the organisation Implement a strong measurement framework Have a strong executive focus

Ways to Foster Focus on the Importance of Data Quality

Get Collaborative

Build a collaborative approach to DQ initiatives Create change initiatives and easy to roll out frameworks and statements Imbed a data focus into organisational culture

Ways to Foster Focus on the Importance of Data Quality

Get Logical

Demonstrate the business case for data initiatives Measure and show improvement Have some strong test cases to leverage and demonstrate value creation

Ways to Foster Focus on the Importance of Data Quality

Get Tough

Get Collaborative

Get Logical

Features of a Data Savvy Organisation

Features of a Data Savvy Organisation

People

No Data Apathy

Power of Data Recognised

Participation in Data Initiatives

Process

Data Flows Part of Process Mapping

Data Considered as Part of Project Methodology

Data Initiatives Part of Organisational Strategy

Technology

Leveraging Data Insights through BI

Organisation Data is Well Understood

Systems Support Data Quality

Making A Business Case for Governance

Making A Business Case for Governance

COUNCIL

SPOKE HUB
IT BI Risk BPM

Representation from all Business Units

Key Senior Representation from all Business Units

Making A Business Case for Governance

1. Start off slow 2. Identify some core data sore points 3. Find interested data parties within the organisation 4. Pick one major data initiative 5. Include a data group and governance within that initiative 6. Demonstrate governance results 7. Continue to expand the scope

Building Awareness of Data Quality Initiatives

Building Awareness of Data Quality Initiatives

If you can get two messages resonating in the organisation they are:
data is used over and over again and for purposes we didnt originally envisage

take personal responsibility to make sure the data you use is good enough for what you need to do with it (fit for purpose)

Maintaining Data Accuracy

Maintaining Data Accuracy

Measure Your Data
1. 2. 3. Sample indicators should be used to reflect your data profile Trends in data measures provide warnings on action required Data measurement should be transparent

Add picture of monthly DMEG pack

Fit For Purpose

4. 5. Data has to be accurate enough for the purposes it is used for IM Framework needs to call on requirements for ongoing data focus

Embedded in Organisation
6. 7. Project and process design methodologies should specifically call out data initiatives and adherence Not all action needs to involve system changes

What Not To Do.

Work in isolation
Promise the world

Take on too much in one initiative

Make an unbelievable business case without past data quality improvement wins

Assume that data improvement means lots of IT work

Forget the strategic f so component nce na data gover ust (it isnt j ty) about quali