1.INTODUCTION OF ORGANISATION Name of the company: BERKAT USAHASAMA NZ RESOURCES Name of Owner : Mohd.

Nazri Hanapiah bin Sudin Nature of business: Convenient Stores for students and staff members of UMK providing products and services. Industry profile: Convenient Stores Location of the business: Hostel of UNIVERSITY MALAYSIA OF KELANTAN (UMK) ..a GF 16, B4 Date of business commencement: 13th September 2010 Factors in selecting the proposed business: 1) Interested in selling product & provide services 2) Business opportunity in the entrepreneurial University 3) Self-confidence in operating a business 4) Trusted and committed to work contract partner 5) To learn and train others to become competent entrepreneur. 6) To provide jobs within the business for students to earn a living. Future prospects of the business: Since the business is established inside the campus of the UMK which is an entrepreneurial University. The company will use the entrepreneurial skills in order to expand their business and becoming one of the well-known convenient stores in UMK and also in Kelantan providing customers with wide variety of user-friendly products and friendly services.

2.ORGANIZATION BACKGROUND (HISTORY)

Currently, UMK Business Centre which situated in the hostel of the campus of UNIVERSITY MALAYSIA OF KELANTAN (UMK) is under the management of the company named BERKAT USAHASAMA NZ RESOURCES which was found in 13th September 2010 after registering with the Companies Commission of Malaysia (SSM) as a Partnership business. The manager of the company, Mohd Nazri Hanapiah bin Sudin who is the responsible in managing this business. The company functions with 6 financial partners and 4 part-time employees and a full-timer employee. Before this business was being established, it has a predecessor which is named as LMS Global Resources. At that time, the business was managed by Sar Mohd. Fadir and Mohd Nazri Hanapiah bin Sudin was one of the partners in that company. The company started small and uses the partners own capital as much as RM 2,000. Its main activity is focusing in selling daily necessities to students in campus such as stationary, food and beverages, top-up service, and so on. At first, the company was established without proper allocation and permit. Although, they managed to have the approval from the authority of UNIVERSITY MALAYSIA OF KELANTAN (UMK) to start the business by renting just a small canopy at a rate of RM30 per day. After 6 months of hard work, they finally obtained a proper location in the hostel of UMK which is situated in the campus itself to run the business where the target customers are students from the campus. After acquiring proper location, the owner of the company start to begin his business with more formative way by implementing a comprehensive business policy as well as established companys objective, mission, and vision. This is to ensure the company can run smoothly and fully function
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without any doubt. Time after time, BERKAT USAHASAMA NZ RESOURCES is now becoming a well-known company in the campus of UNIVERSITY MALAYSIA OF KELANTAN (UMK). Now the company provide late night operation hour and more variety of products and services compared to its predecessor to serve the community in Pengkalan Chepa especially students and people living near UNIVERSITY MALAYSIA OF KELANTAN (UMK). They now sell or provide wide range of fully satisfactory products and services such as stationary for students from all kinds of courses. For instance, students from the Faculty of Technology, Creative and Heritage (FTKW) can purchase selected stationary such as pencils ranging from 2A-8B, brush, layout pad, drawing equipments and so on. In addition, they also provide services such as mobile phone prepaid top-ups services for Celcom, Maxis, Digi network territory from as low as only RM3 to RM100 .They also provide cheap printing service for students to do assignment printing costing only 15cent per piece, tshirt, jersey, scarf for Muslims, trophy, laptop bag, banner, towel, stationary and so on. Recently many of Futsal lovers in the campus print their own jerseys and wear it to represent their teams during any competition. They also provide food and beverages for late night hunger-pangs. In the future, the owner of the company wishes to transform the company into a 24 hour operating business similar to companies like seven eleven in order to get more profit and to provide services for the welfare of the students and people in the vicinity.

3.ORGANIZATION BACKGROUND Name of the company: BERKAT USAHASAMA NZ RESOURCES Name of Owner : Mohd. Nazri Hanapiah bin Sudin Business Address : KOLEJ KEDIAMN UNIVERSITI MALAYSIA KELANTAN, PENGKALAN CHEPA,16100 KOTA BHARU, KELANTAN. Form of Business : Convenient Store for students and people at campus. Main Activities: Providing food and drinks, groceries, clothing, vehicle renting services, stationary, printing services, communication and technology, and souvenir. Date of Commencement : 14th September 2010 Date of Registration: 14th September 2010 Registration Number : KT0280923-W

4.OWNER AND PARTNERS BACKGROUND 1. Manager

Name: Mohd Nazri Hanapiah bin Sudin Identity card number: 870329-29-5297 Permanent Address: Kampung Wakaf Lanas 16800 Pasir Puteh, Kelantan Telephone number: 014-8069914 Email address: na287_umk@yahoo.com Date of birth: 29 MAC 1987 Age: 23 years old Marital status: Single Academic qualification: STPM Courses Attended: Bachelor of degree Fashion and Texture (Faculty Technology ,Creative and Heritage) Skills: Business and administrative skill, Leadership and management skill Present occupation: Student in UNIVERSITY MALAYSIA OF KELANTAN (UMK) Previous Business Experience: Operate sundry business, Burger and Beverage Why choose current job: Take it as a life experience while attending a degree courses.

2. Financial Partners/ Technical Manager Name: Roslina Binti Badrod Identity card number: 890831-03-5878 Permanent address: Lot 1620, Kg Bakong Luar, Alor Pasir, 17100 Pasir Mas, Kelantan Telephone number: 013-9111901 Email address: ruslinaliena@yahoo.com Date of birth: 31 AUGUST 1989 Age: 21 years old Marital status: Single Academic qualification: College Matriculation Courses Attended: Bachelor of degree Tourism (Faculty Entrepreneurship and Business) Skills: Business and administrative skill, passion in Business, Present occupation: Student in UNIVERSITY MALAYSIA OF KELANTAN (UMK) Previous Business Experience: Operate small business during Secondary school. Why choose current job: Want to learn some business skill before creating her new business.

3. Financial Partner/ Accounting manager Name : Zulkifli Bin Mohd Zan Identity card number : 881102-03-5435 Permanent Address : Kg Salak, 17500 Tanah Merah, Kelantan Telephone number : 019-6371154 Email address : Zulkifli_umk@yahoo.com Date of Birth : 2 November 1988 Age : 22 years old Marital Status : Single Academic Qualification : STPM Courses Attended : Product Designing Skills : Manage business well Present Occupation : Studying and doing small business Previous Business Experience : Worked in Agriculture sector Why Choose Current Job : 1. To learn how to do business using the right way. 2. To pay Studying fees and expenses

4. Full Time Employee Name: Che Nor Asmida Binti Ismail Identity card number: 890426-03-5292 Permanent address: No 343,Jln Belakang Kem, Kampung Pault Pengkalan Chepa 16100, Kota Bharu, Kelantan, Telephone number: 013-9580945 Email address: luckygurz_cute9@yahoo.com Date of birth: 26 APRIL 1989 Age: 21 years old Marital status: Single Academic qualification: SPM Courses Attended: -

Skills: responsibility on work Present occupation: Sales Promoter Previous Business Experience: Sales Promoter. Why choose current job: Want to earn some money to give a better life to her family.

5.LOCATION OF ORGANISATION The company is currently operating at a room in the hostel in the campus of UNIVERSITY MALAYSIA OF KELANTAN(UMK). The location is suitable for setting up the company because it is near with where the students and part-time lecturers stay, providing a convenient and short distance place to purchase goods and services from the company. Not only that, it is also near to the main campus of UMK where lectures and study. The premise for the company is a room in the hostel of UMK which is on ground floor of the 3 storey building as shown in the picture below. It has an area of 3m by 7m wide space, with 2 ceiling fans, a door and a window. The premise of the company is currently being rented with UMK for RM 150 per month including electricity bills as agreed between both the company and UMK. Basic amenities provided in the premise is electricity only.

Front door of UMK Business centre

Entrance into UMK Business Centre

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6.ADMINISTRATIVE PLAN ORGANISATIONS VISION : With their entrepreneurship skills, the company wants to become the largest convenient store in Kelantan in creating successful entrepreneurs and transforming its business in providing goods and services for its customers 24 hours using the concept of 7/11. ORGANISATIONS MISSION : To train young people to become competent entrepreneur and providing goods and services for customers daily and also during late night hours.

ORGANISATION CHART :

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MANPOWER PLANNING POSITION General Manager Technical Manager Accounting Manager Full Time Employee NUMBER OF STAFF 1 1 1 1

SCHEDULE OF TASKS AND RESPONSIBILITIES POSITION General Manager MAIN TASKS To plan, implement, and control the overall management of the business. To plan and monitor the strategic progress of the business. To be accountable for the overall performance Technical Manager of the business. To be responsible in monitoring technical conditions of business. To be accountable for planning, implement and control technical conditions of business. Accounting Manager To plan, monitor and control the accounts and stocks of the business. To be accountable for the accounts and stocks Full Time Employee of the business To carry out task of taking care of business, being the cashier, ensuring cleanliness of the premise and checking the stocks of business.

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SCHEDULE OF REMUNERATION POSTION NO MONTHLY TOTAL (RM)

. SALARY(RM) General Manager 1 500+/500+/Technical Manager 1 500+/500+/Accounting Manager 1 500+/500+/Full-Time Employee 1 450 450 Notes : *Monthly salary for managers changes overtime depending on sales made. *EPF contribution and SOCSO are listed because the company still havent fully established yet. LIST OF OFFICE EQUIPMENT ITEM Office table Ceiling fan Product display rack Product display rack(large) Product display rack(glass, fix on wall) Computer Refrigerator Printer (including ink) Administrative Budget FIXED ASSESTS Office equipment Salaries Rental Office stationary 7.MARKETING PLAN EXPENSES(RM) 3,950 QUANTIY 3 units 2 units 3 units 1 unit 1 unit 1 unit 5 2 unit PRICE /per UNIT(RM) 0 (provided by UMK) 0 (provided by UMK) 150 300 300 1,700 1,000 400 TOTAL COST(RM) 450 300 300 1,700 5,000 800

MONTHLY EXPENSES (RM) 1850+/150

OTHER EXPENSES (RM)

50

PRODUCT AND SERVICE DESCRIPTION 1. Food and drinks/beverages

Food includes bread, noodles, tin foods, ice creams, sweets and snacks. Drinks/Beverages include soft drinks, mineral or drinking water.
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2. Groceries

Include laundry washing soap, tooth brush, tooth paste, umbrellas, t-shirts and etc.

3. Stationary Provide pencils ranging from 2A to 8B suitable for art course student such as FTKW, layout pad, paint brushes, pens and ink, paper puncher, paper clip, test pad, and etc.

4. Vehicle renting services Provide a daily available vehicle renting services such as cars and van with low cost rate per hour for students to travel around Kelantan.

5. Printing services Provide cheap and accessible computer usage to print assignments with black and white and colour printing for students and staff members.

6. Communication and technology services Provide mobile phone prepaid top-ups for Celcom, Maxis, and Digi(Happy) network territory, internet surfing.

7. Souvenir Students who want to buy items for memory keeping can buy gifts and souvenirs here.

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TARGET MARKET BERKAT USAHASAMA NZ RESOURCES which begins to start its business recently. Since the company is operating at where the students and staff members of the University, the target market is convenient store providing all kinds of products and services for students and staffs in the campus. Although there are competitors like Pantai Timur Hypermarket, Seven-Eleven and other grocery stores that also provide similar products and services. Fortunately, the customers would normally come here to purchase products and services in order to fulfil their needs and wants because it is nearer and business opening times are daily. Once the target market is being identified and its needs ascertained, BERKAT USAHASAMA NZ RESOURCES made the necessary changes in terms of production and marketing efforts. This resulted in improved sales and profits for the business. MARKETING STRATEGIES
1. Products and services Strategy

A. Brand Bread- Mighty White, High 5 Soft drinks- F&N, Coca-Cola, and 100 Plus Noodles- Maggie, Mi Sedap Tin Foods- Ayam Brand Snacks- Mr. Potato, Bika, and others Printing services- Canon Vehicle Renting services- Proton, Perodua

2. Pricing Strategy Value based pricing

3. Distribution Strategy
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ManufacturerConsumer ManufacturerRetailerConsumer

4. Promotion Strategy Printed media- Flyers, Signs Broadcast media- Infomercials Outdoor Advertisements- Banner

8.OPERATIONS PLAN PROCESS FLOW CHART Buy products from suppliersEnsure quality of products( checking)StorageOrganising products into respected placesPutting tags on productsCustomers buy products and services Cashier receives money and gives receipts to customers.

OPERATIONS LAYOUT PLAN

Entrance door Storage area

Product display rack Product display rack

Refrigerators

7 metres

15 Office table Cashier 3 metres Window Product area Printing display rack

9.INTERVIEW TRANSCRIPT
1) Question : What is organizations mission?

Answer : To satisfy customers needs and wants by providing them many kinds of products and services. Besides that, the company wants to train its employees so that after they can have the know-how to become a successful entrepreneur and help the organization achieve its vision which is to be the largest convenient store in Kelantan using the concept of seven-eleven.

2) Question : Who does then organization serve, and how does it serve them?

Answer : Students and staff members of UMK. We will serve and fulfil our customers needs and wants with user-friendly products and friendly services.

3) Question : What percentage of the organizations donation / capital is used for administrative

purposes? Answer : RM 2,000 for starting capital and got some additional after that.

4) Question : What are the ratio of volunteers to paid workers / ratio of part time to full time

workers? Answer : RM 2 per hour for part time workers and RM 15 per day for full time workers.

5) Question : What job or task does the typical volunteer / part time workers perform for the

organization? Answer : All workers work as a cashier, cleaner, stock clerk, and care taker of the business premise. For now, the company only hires a full time worker to do just that since our company is still small.

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6) Question : How much time does the typical volunteer / part time workers give to the

organization each week for what types of job does the organization need more volunteers / part time workers? Answer : There are no part time worker here only a full-time worker who works from 9am to 6pm then change shift with the owner and other partners from 8pm to 12 am. But the organization doing convenient store needs more workers to achieve the concept of seveneleven.

7) Question : How does the business community / stakeholders support the organization?

Answer : Surrounding by UMK students and staffs and the other competitors is located quite far from UMK.

8) Question : Why are you interested in the activities of this organization?

Answer : Although from FTKW, but Im interest in opening a business by myself or finding other partners to start up a business together.

9) Question : How does this organization use the profit?

Answer : Depends on how much profit we can get, the profit is used to pay the workers and sharing the profit with other partners, we will also use some of the profit to do some promotion and plan it on marketing plans

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10.APPENDICES Picture

Customers buying drinks from the business centre

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The manager doing business with customers

Products being display on racks

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Management of business is concerned by sticking signs in the premise

Printing services provided by the company

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Storage area in the companys premise

Our group interviewing the manager

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