LOREN DOPPELT

Palatine, IL 60067 847-652-6865 lorendoppelt@comcast.net http://www.linkedin.com/in/lorendoppelt SUMMARY Product Marketing Professional with demonstrated expertise and passion for the development of innovative consumer and industrial products. Extensive knowledge in Product Management and Product Development uniquely enhanced with an engineers expertise in Design, Development, and Marketing. Career includes a successful track record of launching new products utilizing Voice of the Customer Research for data driven customer solutions. Areas of expertise include:

Product Management Product Marketing New Product Launch Product Innovation

Strategic Product Planning Team leadership and Mentoring/Coaching P & L Management and Budget Control Hardware, Automotive, Big Box, and Lawn & Garden Channels

EXPERIENCE Sears Holdings Corporation, Hoffman Estates, IL 2010 - 2012 Director Product Management - Craftsman Lawn & Garden Strategic management and development of $800M Lawn and Garden categories of wheeled products including Lawn and Garden Tractors, Push Lawn Mowers, Snow Throwers, and Tillers. Launched Best in Class Turn Tight Tractor increasing sales 21% and market share 6.7%. Expanded Craftsman Lawn Mowers and Snow Throwers at Ace Hardware generating $12.1M. 30 new products launched in 2012 contributed to industry leading vitality index of 68% Robert Bosch Tool Corporation, Mt Prospect, IL 2007 -2010 Director, Product Marketing - Rotary Tool Division -Rotozip Management Leader responsible for product and strategic direction of $50M product line. Launched 13 New Products, and 8 kit executions in 2009 which generated 38% of total revenue. Awarded 3rd place in Robert Bosch Global Innovation contest for Tile Dock cutting station product. Identified $300K in cost reductions to improve margins while offsetting commodity price increases. Fellowes, Inc, Itasca, IL 2005 - 2007 Director of Marketing - Commercial Shredders Product Team Leader responsible for $70M Shredder Category and $5.8M marketing and new product development budget. Managed a team of 4 marketing professionals, developed and launched new line of 5 paper shredders with first in industry Safe Sense Technology. Created a 3 year Product Roadmap for Paper Shredders to include new to world product innovations and product lifecycle management. World Kitchen, Inc, Rosemont, IL 2004 - 2005 Director of Marketing - Kitchenware and Private Label Managed product team for $30M category including Strategic Planning, New Product Development with full P&L responsibility for 800 Sku product line. Introduced 38 new products, all new packaging and managed outside Industrial Design Firms. Manage and negotiated License agreement with Pyrex trademark generating $2.1M. The Sign Advantage, Inc., Palatine, IL 2001 - 2004 General Manager- Start-up Venture Responsible for Sales and Operations Management of Marketing, Sign, and Graphics Business. Grew customer base from 0 to 325 in first year. Annual Sales 211% greater than other competitive Sign Shop startups in same time period. Maintained 65% gross margins with a 99.8% customer satisfaction. Developed business plan, key competitive pricing, demographics analysis, and direct mail marketing programs that resulted in positive cash flow for the business in the 3rd month of operations.

Loren Doppelt

847-652-6865

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1988 - 2001

The Chamberlain Group, Division of Duchossois Industries, Elmhurst, IL ($450M Privately Held, Garage Door Opener and Power Tool Manufacturer) Hand Tools International, Inc., Lake Zurich, IL ($150M Privately Held, Import Hand and Power Tool Manufacturer)

VP-Director Power Tool Group 2000 - 2001 Responsible for General Management of Power Tool Group. 15 people and $70M in Sales. Lead role in facilitating acquisition transfer from The Chamberlain Group. Successfully transitioned 100% of employees (15), customer base (3000), and Manufacturer Sales Representatives (38). Full P and L responsibility with $2M budget. Sales account responsibility for Sears and Canadian Tire Corporation. Director, WAXCOA, Waxing Corporation of America 1995 - 2000 General Manager responsible for Marketing, Sales, & Engineering of automotive tool product line. P and L responsibility for $25M business unit and 13 associates. Redesigned and launched entire new product line, transferring manufacturing from California to Mexico. Expert witness in successful design and utility patent infringement lawsuit against Chinese Manufacturer. Director of Marketing New Product Development 1990 - 1995 Program Manager $10M Garage Door Opener Accessory program. Received 8 Design Patents for Garage Door Transmitters, Openers, and Accessories. Senior Product Manager 1988 - 1990 Developed Point of Purchase merchandisers, collateral materials and promotions that increased sales 175% over 2 year period. Received 1st Place Golden Indian P.O.P award for display. SKIL Power Tools, Division of Emerson Electric. Chicago, IL 1983 - 1988 ($350M Power Tool and Accessories Manufacturer) Project Engineer/Product Manager Product responsibility for professional and consumer line or Routers, Drills, Hammer Drills, Power Screwdrivers, and Jigsaws. Sales of $70M among 48 product models. AMF Wheel Goods Division, Olney, IL International Harvester, Fort Wayne, IN EDUCATION, TRAINING, and AWARDS Master of Business Administration, Marketing, Roosevelt University, Chicago, IL Bachelor of Science, Mechanical Engineering, Bradley University, Peoria, IL Pennebaker Direct and Interactive Marketing Certificate Program, DePaul University, Chicago, IL Finance for Executives, Kellogg School of Management, Northwestern University, Evanston, IL Six Sigma Green Belt Certification 11 Utility and Design patents among 3 product categories