Sunteți pe pagina 1din 2

Nestl's commitment to providing quality products to Malaysians dates back almost 100 years ago.

Nestl began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion made a move to Kuala Lumpur necessary in 1939.

Since 1962, with its first factory in Petaling Jaya, Nestl Malaysia now manufactures its products in 7 factories and operates from its head office in Mutiara Damansara.

The Company was publicly listed on the KLSE now known as Bursa Malaysia Berhad on 13 December, 1989. Today, the Company employs more than 5000 people and manufactures as well as markets more than 300 Halal products in Malaysia. Its brand name such has MILO, NESCAF, MAGGI, NESPRAY and KIT KAT have become trusted household names and enjoyed for generations.

Nestl with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestl and is today the world's leading nutrition, health and wellness company. We employ around 280,00 people and have factories or operations in more than 80 countries around the world.

The Company's strategy is guided by several fundamental principles. Nestl's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.

We demonstrate through our way of doing business in all the countries where we are present a deep understanding of the local nature of nutrition, health and wellness; we know that there is no one single product for everyone - our products are tailored to suit tastes and habits wherever you are.

MKT260 Introduction Nestle SA , the worlds leading food manufacturer and the market leader in bothcoffee and mineral water, produces a wind range of products including prepared dishesand cooking aids, milk-based products, cereals, instant coffee, pharmaceuticals andbaby foods. Nestle SA is a publicly owned company, with subsidiaries across the world.It website addresses in 104 countries. It is also the world largest food and beveragecompany with $71 billion in annual sales and almost 230,000 employees around theworld. It markets some 8000 brands that include instant coffee.Remarkably, its products are sold in every country in the world, including in NorthKorea.Nestle coat of arms, the birds nest, which refers to his name, has become asymbol for the products being a safe care for their consumer product safety and quality.Research and development based innovation capacity and strong brands are priority for Nestle. Objective of Nestle Nestle business objective is to manufacture and market its products in a waythat creates value that can be sustained over the long term for shareholders, employees,consumers, business partners and national economies in which Nestl operates.The aim of the creating values for the company include with improve business conditionfor the firm. To obtain more reliable and high qualify source of raw materials, improvedgovernment functioning and regulatory, employed skill and loyal workforce and superior quality products which successfully complete

S-ar putea să vă placă și