Bressani Real Estate - Listing Presentation 1-1-11

VALUE - SOLUTIONS - RESULTS
January 1, 2011 Dear Buyer / Seller, Thank you for this opportunity to earn your business. The process of buying or selling a home can be a complex process. One in which having key resources in place from the start will determine a positive outcome for you and your family. When listing your home with me, you can expect a solid foundation built on Respect, Honesty and Trust. These are the guiding principles which will define our business relationship, which will ultimately give us the Value, Solutions and the Results were looking for. You have many choices when choosing a realtor, but I can assure you that my service is unique and places the highest standards on customer service to ensure a positive buying / selling experience. This will include website optimization through todays most productive home search sites such as Realtor.com, Trulia, and Zillow. Social media has taken the world by storm is therefore a mainstay within my marketing strategy, including exposure on Facebook, Twitter, Linkedin and You Tube. I also utilize mobile technology through Visual Agent, capturing potential buyers that drive by your property and request immediate information from your property signage. This is just a sample of the portfolio of services that I provide my clients. The branding and local reputation of Lyon Real Estate insures that your property will gain additional exposure through Lyons custom website, which receives over 775,000 views on an annual basis. Why all the mention of internet marketing? With todays technology, buyers shopping habits have shifted to the use of the internet, which accounts for over 60% of all home buyers who are in search of a home purchase. So, with that said, its important to maximize the internet exposure for your property , in addition to the traditional marketing methods. With over 38 years as a Certified Real Estate Appraiser, 30 of which were self employed, I have generated many long lasting relationships among other real estate agents, lenders and home builders. With many personal contacts, and over 1,000 local Lyon agents, this exposure added to the services already mentioned, is uncompromising to that of other agent offerings. I can assure you that by listing your property with Lyon Real Estate youll be in good hands. In closing, I invite you to review my enclosed credentials and marketing strategy to get a first hand glance at my commitment to sell your home at the highest possible price the market will bare. Please feel free to contact me at anytime, if I can answer any questions that you might have. Im committed to your success! Sincerely,
Executive Summary
Stephen Bressani Broker Associate Lyon Real Estate
Welcome to Bressani Real Estate
Online Presentation prepared exclusively for: Sellers in Sacramento, Placer and El Dorado Counties
Square Feet Bedrooms Bathrooms Year Built Lot Size Stories
1500 3 2 1975 .25 1
Steve Bressani
Direct: (916) 355-7003 Mobile: (916) 955-4425 Fax: (916) 294-8564
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 SBressani@GoLyon.com www.BressaniRealEstate.com CA DRE# 01873445
Your Realtor
VALUE - SOLUTIONS - RESULTS STEVE BRESSANI
Broker Associate CA DRE # 01873445
REAL ESTATE SERVICES BANK OWNED PROPERTIES REAL ESTATE INVESTMENTS

Over 38 years of Certified Real Estate Appraising and Sales experience Certified Distressed Property Expert Internet Marketing Expert (todays real estate marketing standard)
Real Estate that Sells
Jim Hamilton
150 Natoma Station Drive, Suite 300, Folsom, CA 95630 jhamilton@GoLyon.com www.Jimhamiltonrealestate.com CA DRE# 0181309
Professional Team
Steve Bressani
Your Realtor
Kim Putman
Escrow Coordinator
Escrow
Denise Leath
Old Republic Title Company
Financing
Jamie Fox
Vitek Mortgage
Home Inspection
Jeff Nauertz
Win Home Inspection
Home Staging
Michelle Kaspari
Essential Home Staging
Jeff Mar
Stanford Mortgage
Albert Chavez
Summit Funding
Valerie Harkin
Pardise Financial
Jim Hamilton
Lyon Real Estate

Voted Best Real Estate Company 2005, 2006, 2007 & 2008:
Customers named Lyon as the best real estate company, surpassing Coldwell Banker, Re/Max, Century 21, ERA Realty, and Keller Williams.
Lyon Agents Outperformed

competing brokers with an average of over 8 closed transactions per agent in 2008; the highest peragent productivity in the region.
#1 independent real estate

company in the Sacramento Region #2 in California #25 in the United States
Jim Hamilton
Mission Statement
SELL YOUR HOME
For the best possible price In the shortest period of time With the least amount of hassle for you
Jim Hamilton
Your Buyers
Who are your buyers?

First Time Home Buyers Investors Previous Renters
What are their buying patterns?
79%
Purchased through Real Estate Brokerages
8%
From a lawn sign
4% From a newspaper advertisement 3% From open houses 2% From referrals from neighbors 4% From all other sources
Jim Hamilton
Your Buyers
Jim Hamilton
Your Buyers
Jim Hamilton
MARKETING PLAN
STRATEGIES.
Address Specific Websites

Mobile Websites Broker to Broker E-Flyer Distribution
Virtual Videos
Social Media Sites Listing Syndication Open Houses
Jim Hamilton
Marketing Plan
Address Specific Website
Unlimited Property photos Link to your virtual tour Property mapping Links to neighborhood information School information Address Rider Sign Listing Traffic Reports Listing Syndication to major real estate sites
Jim Hamilton
Marketing Plan
Website Traffic Reports
Keep updated on traffic counts that are being generated from your Address Specific Website. I also incorporate Google Analytics for more advanced site traffic reporting.
Jim Hamilton
Marketing Plan
Virtual Videos
Produce Virtual Videos that will be submitted to the local MLS, Address Specific Websites and Social Media.
Jim Hamilton
Marketing Plan
Broker to Broker E-FLYER Distribution
ONE CLICK Delivers Over 7,500+ E-Flyers to Real Estate Agents with readily available buyers
Jim Hamilton
Marketing Plan
Mobile Website
Buyers have options to
I automatically Receive
So I can immediately follow-up
Toll Free phone number for 24/7 Info, pictures & Virtual Tour direct to possible buyers
Jim Hamilton
Internet Marketing
Social Media Sites
Your listing will be posted to the major social media sites.
Jim Hamilton
Marketing Plan
Listing Syndication
Your property will be loaded to the MLS Alliance, a multiple listing system serving 22 California counties. Realtor.com enhanced Showcase Status Listing. GoLyon.com (60,000 visitors monthly). 146 additional sites through our RELO Network of global real estate brokers.
Jim Hamilton
Marketing Plan
Open Houses
OPEN HOUSE
Sunday, APRIL 24th 1pm-4pm
4164 Anatolia Drive, Rancho Cordova
You are cordially invited to an open house to view this beautiful Anatolia home! Just Reduced to:
$239,950
Presented by Steve Bressani DRE # 01873445 Lyon Real Estate 150 Natoma Station Drive #300 Folsom, CA 95630 Direct: 916-955-4425 Office: 916-355-7003 SBressani@GoLyon.com BressaniRealEstate.com
Offering You ValueSolutions - Results
Open Houses will be conducted to give your home maximum market visibility
Jim Hamilton
Marketing Schedule
(Proposed)

Description Deadline
Description
Deadline
Sign Listing Agreement
Start Date
Update Realtor.com Showcase Status Listing
Day 5
Order property signage
Day 1
Internal delivery of E-Flyer to Lyon Agents / Sphere of Influence
Day 5
Order Address Specific Website
Day 2
Create Master Property Flyer
Day 5
Order Staging Consultation (if needed)
Day 3
Drop Just Listed Card to local neighborhood
Day 5
Photo Shoot Onsite
Day 3 Update Ecommerce Marketing Plan as needed Day 5
Review showing instructions with owner
Day 3 Schedule Open House with owner Day 7
Install Property Signage / Lockbox
Day 3 Coordinate Broker Tour Day 7 & 8
Create Virtual Video
Day 4 Monitor Real Estate activity to maintain competitive position Follow-up on showings & feedback
Distribute E-Flyers to outside Brokerages
Day 4
Daily Daily
Upload listing to various Social Media sites Place property in Multiple Listing Service
Day 4
Day 4
Order Just Listed Cards
Day 5
Weekly market updates, Monitor website activity, Call backs from phone inquiries, internet inquiries and ads, Private showings, Freshen-up print advertising, Mine buyer database for new prospects
Ongoing
Jim Hamilton
Pricing Strategy
It is important that we price your home properly from the start, while buyer interest is high
Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore is has the highest chances of a sale when it is new on the market.
Jim Hamilton
Pricing Strategy
Asking Price
Percentage of Buyers
+15%
10%
+10%
30%
Market Value
60%
-10%
75%
-15%
90%
The Importance of Intelligent Pricing

As the triangle graph above illustrates, more buyers purchase their properties at market value than above market value. The percentage increases even further when the price drops below market value. Therefore, if you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your chances for a sale.
Jim Hamilton
Pricing Strategy
Jim Hamilton
Pricing Strategy
Jim Hamilton
Pricing Strategy
Jim Hamilton
Negotiations
Review purchase offers in detail with you and negotiate diligently on your behalf
Jim Hamilton
Negotiations
Explain issues such as agency and property disclosure

Review forms used in the purchase and sale of a home Schedule & meet inspectors and appraisers Negotiate round two diligently on your behalf Monitor buyers lender for performance
Jim Hamilton
Closing
I will walk you through the closing process and handle all the details of the transaction.
Have complete peace of mine knowing that your transaction will be handled in timely manner without any hassles on your end.
Jim Hamilton
Help Us
By preparing your home for sale: Repairs

General Cleaning Maintain landscaping
And your final step Pack for your move
Jim Hamilton
The Right Choice

Hire Steve Bressani for all your Real Estate Needs
Jim Hamilton
Testimonials
"Steve Bressani has been licensed by the Office of Real Estate Appraisers (OREA) since 1992 at the Certified Residential level. I have personally known Mr. Bressani since the mid-1990's. He has been a leader in the local appraisal community and has a reputation for quality appraisal service. He was a founding member of the local professional real estate appraisal organization known as the Real Estate Appraisers Association (REAA) and has served as their president. Mr. Bressani's broad experience and knowledge in real estate appraisal will benefit him as a licensee of the Department of Real Estate.
James G Harding - Chief, Licensing and Enforcement Officer, OREA, State of California
"On behalf of San Jose City College faculty and students, thank you for your lectures and presentations regarding the real estate appraisal profession. Your ability and willingness to share your experiences, insights and opinions have no doubt made a positive, realistic and lasting impression on my students. You have a genuine and sincere method of communication which imparts to the next generation of aspiring real estate appraisers a "real-world" perspective of the profession. We are truly appreciative of your time and efforts. You have a standing invitation as a guest lecturer anytime the urge to teach compels you.
Ted E. Faravelli - Adjunct Instructor, San Jose City College
"I've personally and professionally known Steve Bressani since 1988. Steve's work has always been meticulously detailed, accurate, and the result always predictable, values were upheld. I enthusiastically recommend Steve Bressani for any of your real estate needs.
Allen M. Purdy - Sales Agent, D.R.Horton-America's Builder
Steve Bressani
Direct: (916) 355-7003 Mobile: (916) 955-4425 Fax: (916) 294-8564 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 SBressani@GoLyon.com www.BressaniRealEstate.com CA DRE# 01873445
References
Jeff Davi, Real Estate Commissioner State of California (916) 227-0782 Howard Roth, Chief Economist State of California (916) 322-2263
Ted Faravelli, Probate Referee Superior Court, State of California (408) 954-5996 Carol Zacche, Home Mortgage Consultant Wells Fargo Home Mortgage (877) 871-0185
Steve Bressani
Direct: (916) 355-7003 Mobile: (916) 955-4425 Fax: (916) 294-8564 150 Natoma Station Drive, Suite 300, Folsom, CA 95630 SBressani@GoLyon.com www.BressaniRealEstate.com CA DRE# 01873445

Bressani Real Estate - Listing Presentation 1-1-11

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VALUE - SOLUTIONS - RESULTS

Stephen Bressani Broker Associate Lyon Real Estate

Welcome to Bressani Real Estate

Square Feet Bedrooms Bathrooms Year Built Lot Size Stories

1500 3 2 1975 .25 1

REAL ESTATE SERVICES BANK OWNED PROPERTIES REAL ESTATE INVESTMENTS

Real Estate that Sells

Lyon Real Estate

Lyon Agents Outperformed

#1 independent real estate

SELL YOUR HOME

Who are your buyers?

What are their buying patterns?

Purchased through Real Estate Brokerages

From a lawn sign

Address Specific Websites

Address Specific Website

Website Traffic Reports

Broker to Broker E-FLYER Distribution

Buyers have options to

So I can immediately follow-up

Social Media Sites

Your listing will be posted to the major social media sites.

Offering You ValueSolutions - Results

VALUE - SOLUTIONS - RESULTS

Sign Listing Agreement

Update Realtor.com Showcase Status Listing

Order property signage

Internal delivery of E-Flyer to Lyon Agents / Sphere of Influence

Order Address Specific Website

Create Master Property Flyer

Order Staging Consultation (if needed)

Drop Just Listed Card to local neighborhood

Photo Shoot Onsite

Day 3 Update Ecommerce Marketing Plan as needed Day 5

Review showing instructions with owner

Day 3 Schedule Open House with owner Day 7

Install Property Signage / Lockbox

Day 3 Coordinate Broker Tour Day 7 & 8

Create Virtual Video

Distribute E-Flyers to outside Brokerages

Order Just Listed Cards

The Importance of Intelligent Pricing

Explain issues such as agency and property disclosure

By preparing your home for sale: Repairs

And your final step Pack for your move

The Right Choice

Hire Steve Bressani for all your Real Estate Needs

VALUE - SOLUTIONS - RESULTS

VALUE - SOLUTIONS - RESULTS

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