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The Department of Mass Communication believes that in order to become competitive and be equipped as future media practitioners, something must be undertaken that will surpass classroom experience. And one way to achieve this is to create opportunities where students can interact with communications and media professionals. The departments first educational media tour was done in Manila in 2009 and it was a remarkable experience for the communication enthusiasts to learn from the exchange of ideas during symposia, workshops and other activities that introduced them to the real media work. In May 2011, the students embarked on an international trip in which they got the chance to visit Singapores top three universities, namely: Nanyang Technological University, National University of Singapore and Singapore Management University. From Singapore, the students headed to Malaysia for another round of campus tours in the most acclaimed university for innovation and creativity, the Limkokwing University of Creative Technology; in Universiti Kebangsaan Malaysia also known as the National University of Malaysia; and in Sunway University. They also had the chance to discuss some issues and problems of the mass media with practitioners from BFM 89.9- The Business Radio.

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It was one-of-a kind experience. Its our first time to visit those universities and it was really educational as we toured the campuses and had the time to interact with the professors and representatives from each institution, said Judahnissi Calabaroso, a Mass Comm senior. The Mass Communicators in Action Society officers disclosed that the event would not have been possible without the sincere support of the Administration and the School President. We really thank the School President from the bottom of our hearts for accommodating us. We stayed at the Kingdom Headquarters in Singapore and Malaysia and we were provided with all our needs--nice food, car for our daily schedules and we also got the chance to buy some pasalubongs, quipped another Mass Comm senior, Al Jehanne Casuyac. Mass Communication Department Head Miss Maribel Lanticse also expressed her thanks to all those who supported the big project. Embarking on an international trip is not easy. It needs a lot of preparation, a lot of prayers and faith. It took us months to coordinate with the university heads and representatives. But I really give glory to the Father for making all things possible and I thank Pastor Apollo for giving us this very rare privilege, said Miss Lanticse. She added that the trip was very enlightening, at the same time, it made them realize that there is so much that the Philippine Government can and should do to advance the educational system of the country especially in the childrens basic education in public schools. While other countries enjoy significant progress in education with the best of the worlds technologies, the Philippines continues to struggle despite all the resources it has to be at par with its neighbors. Nonetheless, the realization of the educational tour was seen to be an occasion for students to think and learn beyond the four corners of the classroom and to prepare them in the field they have chosen.
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The Official Publication of the Mass Communication Department

JOSE MARIA COLLEGE

2012 issue

a Journey of experience: exploring singapore and Malaysia

National Library Singapore

JMc adverts champion in aVant 2011

Mc seniors invades cebu for battle of the champs 2011 Finale

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We want to afford our readers with a good view of every significant event that takes place in the department, the entire college, and the community. While we enforce accuracy, honesty, fairness, balance and integrity in communication, vantage will serve as a chronicle for the new breed of communicators vantage points. This years issue highlights the activities and events of the Mass Communication Department the whole year round. Vantage is the official publication of the Mass Communication Department of the Jose Maria College and is published in Davao City, Philippines. All articles and information contained in this publication are accurate at time of printing. Copying, otherwise reproducing, or storing of any content for other than your personal use is expressly prohibited. Vantage is printed in the Philippines. For inquiries, please email us at vantage.masscomm@gmail.com.

VAnTAge?

With Mr. Luke Eng Koon Chu

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MAss coMM seniors inVAde CeBU for

Jerby Ann Rose P. Oquias

MASS COMMunIty
It is here where the action is and I know that this field requires utmost level of integrity and performance. Lloyd Labanon BAMC I We live in an era that depends on information and communication to keep on moving and maintain the societys equilibrium. Hence, we rely on media to get the current news and essential facts about what is significant and what we need to be aware of. I want to be a channel of information. John Michael Young BAMC I My ultimate passion has always been communication and I am certain that there are lots of opportunities that I can later explore in the field. Judahnissi P. Calabroso BAMC IV I would like to be an awakening tool of our society, to generate an active and self-motivated change. Kent John Evangelista BAMC II With the inevitable increase in the sharing of information, the spread of knowledge and the day to day activities in real time, trained and equipped mass communication practitioners are much more in demand. I believe that JMC is very much capable of producing them. Dionne Mhae Winona B. Lugo BAMC III If you are a Mass Comm graduate, you are versatile and can actually work in any communication related profession. Mario Angelo B. Sotto BAMC I

thE

BACK To filipinoS
Contemporary filmmaking technology coupled with the decline of cultural film distribution has undoubtedly malformed the ways in which local movies are marketed, seen and sold. Modern moviemakers intend to create films integrated with innovative ideas overlooking the promotion of cultural ethnicity.
Genessa G. Solacito

Bringing filipino filMS

VAntAGE 2012

Advisers Desk
We thrive on learning that is dynamic and progressive. In the Mass Communication Department, we create opportunities where our students talents, abilities and skills can be highly honed. We innovate to be always at par not just with the nations best but with the finest in the world. While fulfilling all these objectives, we always see to it that we view education not only as an avenue to produce intellectual minds, but also as a valuable process cultivating the right values and a deep sense of social responsibility. The Department has been in operation for seven years and we have seen how our graduates fare in the working world. It is always our goal to become a premier academic institution in the field of communication producing vibrant and high performing graduates. This academic year 2011-2012, our students have performed outstandingly in various interdepartmental and intercollegiate competitions. Their exceptional performance in the 2011 Intercollegiate Advertising Congress, where they bested other competing institutions and garnered five out of the eight major awards, is a concrete evidence of the students wit and astuteness polished by hard work, endurance and determination. The first international media tour in Singapore and Malaysia in May 2011 is a remarkable feat that the Department has ever achieved. This event, which has become an annual activity, is aimed at exposing our students to the world. We believed that this is one effective way of shaping and widening our students horizons. The continued support of the Administration and Sonshine Media Network International is one thing that the department has never failed to recognize. Most importantly, all its achievements have been made possible by the grace of the Almighty Father, the source of all wisdom and success, and through the kind support of the Founding President, Pastor Apollo C. Quiboloy, who always believes in the power of right education to transform lives. Our Mass Comm Seniors have created and left a legacy of excellence for the next generation of students to emulate. With all the Departments accomplishments, our students have become more motivated to forever hold the banner high; and while being critical, fulfill their role as agents of change and see communication as a tool for development. With commitment coupled with strong ethical values, the members of the Mass Communicators in Action Society are set in a direction where they are ready to blaze new trails and break every barrier through innovation, creativity and communication.

They say that in every great mind lies a great pack of training and a bundle of passion and determination. The Mass Communication program of the Jose Maria College has once again proven that learning outside the classroom walls can be equally effective and important to the success of students in developing and bringing out the best in them. It believes that purpose and fervor are what it takes to become equipped in whatever field an individual is seeking. In application of the theories learned from MC 119 (Theater Arts and Production) class, the Mass Comm seniors invaded the Queen City of the South for the finale of the Radyoke Challenge: Battle of the Champs 2011 initiated by DYAR 765 Sonshine Radio Cebu. This is an annual event that showcases the talents of young singing aficionados in the Visayas region. Together with Professor Ronnie Luma, Theatre Arts and Production Instructor and Music Director of the show, the three seniors, namely: Al Jehannce Casuyac, Judahnissi Calabroso and this writer were tasked with the program conceptualization, hosting, video editing and the voice over for the commercials and advertisements of the event. It was indeed a great experience for us. It was a big show and we didnt have enough experience to handle an event as grand as the finale of the Battle of the Champs, but with the guidance of our professor we were able to make it. And we didnt simply make it, we made it excellently, Casuyac quipped in an interview. Mr. Luma also extended his warmest thanks and appreciation for all the support that led to the great success of the event. I am grateful to the School Administrator, Dr. Nelly Q. Canada and the Mass Comm Program Head, Ms. Maribel Lanticse for their approval and suggestions; to Sonshine Radio Cebu for the trust that we could mount it despite the lack of manpower; and to the CEO, Pastor Apollo C. Quiboloy for without his support, I and the students would never be able to contribute to the success of the program, Mr. Luma wittingly said after the event. He added that as an instructor, theres nothing more important than knowing that his students have learned from him and that this knowledge has already become a part of them. Meanwhile, Ms. Lanticse also commended the students and Mr. Luma for taking part in the annual event which has become an avenue for the Theatre Arts learners to explore and learn. We are always open to activities like this because we believe that learning is not just confined in the four

corners of the room. And it is our goal in the Mass Communication Department to go beyond classroom learning because that will allow our students to put their theoretical knowledge into practice, Miss Lanticse said. Aside from the big show, the students also enjoyed the sights and sounds of the wonderful City of Cebu. The event is hoped to give inspiration to all future learners of Theatre Arts and Production in the Jose Maria College.

loCAl MediA ToUr BAMC AT A

VisiOn
To forge the next generation of highly trained and creative media professionals who are global in outlook, vastly competent in the field of media and communication and while being critical, will use communication as a tool for development and nation- building.

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Sining pambansa thus aspires to bring the Filipino films back to the Filipino by conducting seminars and workshops. Globally acclaimed photographers, playwrights and cinematographers converged in Davao City to carve up ideas vis--vis scriptwriting, filmmaking, cinematography and photography. The event was aimed at providing new insights on the preservation and expansion of the Filipino culture and art; integrating the value of Philippine local ethnicity; and inaugurating a societal consciousness through instilling a sense of artistic pride towards a nationalized identity. This is part of the Film Development Council of the Philippines or FDCPs campaign to revitalize the Philippine Film Industry. To support the initiative, the Mass Communication students of JMC along with some representatives from Sonshine Media Network International (SMNI) learned from the industrys great minds during the week-long series of seminars. The endeavor of revitalizing the inventive production amongst the young Filipino filmmakers was made possible through the joint efforts of the City Government headed by Mayor Inday Sara Duterte, Davao City Chamber of Commerce and Industry, Inc. and the FDCP. FDCP is an organization under the office of the President of the Philippines mandated to maintain and uphold the amplification and development of the Philippine movie industry.

Mass Comm Students get handson experience with the nationally acclaimed cinematographer, Boy Yiguez during the First Davao City Sineng Pambansa Local Film Workshop Series.

MC 101 (Introduction to Mass Communication) and MC 106 (Broadcasting Principles and Practices) classes joined efforts to initiate a media tour in Davao City, Philippines on January 30, 2012. The students visited some of the citys highly acclaimed AM and FM stations, and TV networks such as GMA 5 and Sonshine Media Network International. AT SMNI, the media hopefuls showed off their skills as they took turns delivering the headline news stories and operating the television cameras to test their knowledge of the theories they have learned from both courses. by: Raizah Monique de Leon

Recognized in 2004, the Mass Communication Program is the flagship course of the Jose Maria College. It is fully equipped with state-of-theart facilities plus it gains easy access to Sonshine Media Network International- the only media network that broadcasts live from Davao City to the world through Globecast World TV. SMNI is owned by the School Founding President, Pastor Apollo C. Quiboloy. It has two TV stations in the Philippines--TV 43 Davao and TV 39 Manila-- and 17 radio stations nationwide aside from its programs are seen across the globe via satellite TV and the internet. Because of its world class facilities, the Jose Maria College has become one of the most highly recognized modern private institutions that offer Mass Communication courses in the country.

1. Attain an extensive education in communication and professional competence in their chosen field of work; 2. Enable students to conduct studies related to communication and mass media; 3. Surpass classroom learning by providing students with a unique experience that will enable them to put theoretical knowledge into practice; and 4. Contribute initiatives for social change, and view communication and mass media as tools for development. Specific careers/occupations that graduates of this program may go into: Corporate Communication/Information Officers Communication Researchers/Analysts Media Practitioners Media Planners and Managers Program/Project Development Officers Public Relations and Advertising Practitioners Multimedia Designers Educators (And related fields)

ObJectiVes

Seeks to create avenues for ingenuity and innovation, and with assured, consistent and quality education, communication students are honed into becoming highly competitive individuals; empower them with skills and professional experiences, thus preparing them to compete globally.

MissiOn

The Theater Arts and Production representatives with Mr. Ronnie Luma in the Queen City of the South

ditorial BOARd eEdItORIAL board

editor-in-chief Jerby Ann rose P. oquiAs associate editor MAriA genessA g. solAcito managing editor

Breaking Barriers through Innovation, Creativity and Communication.

done. BA in Mass Communication Program Head Ms. Maribel Lanticse likewise lauded the students exemplary performance that brought honour to the College. The SMNI coverage team was also around to cover the event and broadcast it worldwide through the networks daily news program, Newsline World. It sells so its creative. JMC Adverts have proven that we are indeed distinctively first class, Jerby Oquias proudly exclaimed. For JMC Adverts, to be number one always matters because it is an indicator of how successful the Mass Communication program of the Jose Maria College is in bringing out the best in its students by providing them with the opportunity to shine.

Maribel S. Lanticse, MSDCM Adviser

JudAhnissi P. cAlAbroso associate managing editor Al JehAnne t. cAsuyAc features editor dionne MhAe winonA b. lugo associate features editor lAdy clAire logAn contributors KenT eVAngeliSTA, rAizAh Monique de leon, Anne JenikA eMPleo, lloyd lAbAnon photographers MiA kArren escoVillA, noelAn de grAciA layout and graphic artist dAniel u. MAcAto moderator MAribel s. lAnticse, MsdcM dean of college dr. ildeFonso l. betAnA, sr. school administrator dr. neliA q. cAnAdA school director Ms. ingrid c. cAnAdA president PAstor APollo c. quiboloy

JMc AdVerts AVAnt 2011

distinctively First class

lead

Al Jehanne T. Casuyac

The statement, If it doesnt sell, it isnt creative, authored and popularized by businessman David Ogilvy, has long been the paradigm that shaped the advertising world and certainly the concept that beguiled JMC Adverts to be unique, innovative and distinctively first class. To sell is to be creative; to be creative is to be genuinely imaginative. Primera Classy undoubtedly lived up to its tagline, Distinctively First Class, when it bested other competing advertising agencies in the 2011 Intercollegiate Advertising Congress held at Holy Cross Davao College on October 28.

Print Ad, Best Radio Advocacy Plug, Best Profile Presenter, Best Logo Design and the most coveted Best Advertising Company award. This years competition was entitled AVANT 2011 with the theme, Sailing on with a Compass of Truth and Values. Other competing agencies were Limelight Unlimited- Centre of Attention, Magnitude Ads, Inc.- Measure of Intensity, Exosphere, Inc. -Creating Layers of Advantage, and IdeasThe Portal to New Media. Judged by media professionals, JMCs Primera Classy soared to supremacy by majority decision. With the Department of Trade and Industry as partner agency, JMC Adverts produced a radio

advocacy plug about holiday decor safety tips. Their TV Ad promoted Davao as a City of bloom in partnership with the Davao Bonsai Society, while its Print Ad projected JMC as in institution that focuses not only on quality education but on the very important role of reaching out to those in need in the community. Presenters from JMC were Al Jehanne Casuyac, Jeremias Pancho, Jerby Ann Rose Oquias, Genessa Solacito and Claire Logan. We are so proud that we brought home five out of the eight major awards. Thats a lot! Competing with other creative minds is really very challenging. And JMC made it, Solacito said in an interview. MC 117 Instructor Mr. Mark Roel Narreto congratulated his students for a job well

JMC Adverts bag five major awards in the 2011 Intercollegiate Advertising Congress. With them are the Advertising and Public Info Instructor, Mr. Mark Roel Narreto (first from the right) and GMA news anchor Derf Maiz (first from the left).

Conceptualized by the MC 117 (Advertising and Public Info) students, JMC Adverts brought home five (5) awards, namely: Best