Asia Pacific Institute of Management

Go Green

Synopsis

Leader:

Indrajith h (2k11A13)

Members: Anup Gopinath (2k11A06)

Shachi Ahuja (2k11A27) Mohit Madan (2k11A44) Riya Kapoor (2k11A55) Ruchika Bachloo (2k11A56)

Sun Shine & Co. Pvt Ltd Go Green

Objective: To move towards a cleaner future.

Sub Objectives: Sequence it properly

1) To explore the market and to create awareness among the consumers and people regarding Green Homes that they are one time investment after that they are cost effective. 2) To develop a business plan for customers that how and by what way they can save cost. 3) What natural resources, use of Recycled and Environmental Friendly Building Materials, Use of Non-Toxic and recycled/recyclable Materials can help in reduction in operating costs like energy and water, besides several intangible benefits.

METHODOLOGY:
Our business will be mainly dealing with people who want to make their dream homes into Green dream homes which can be non pollutant and doesnt have any greenhouse effect on the ozone layer and it can be only developed with people having interest for developing it. It can be easily promoted with real estate developers who can develop these homes in vast. All this activity will be performed under the guidelines of IGBC. DEMONSTRATE BY UNDERTAKING A PILOT PROJECT ON A PIECE OF LAND ADMEASURING SAY 10 ACRES, IN PLACE WHICH HAS GREEN ZONE WHICH IS AVAILABLE AS PER THE

GOVERNMENTAL GUIDELINES FOR DEVELOPING INTO RESIDENTIAL COLONY. Target Customers: Individual Customers and Real estate Developers?. Legal Aspects: ????

I AM NOT READING FURTHER. YOU DO NOT HAVE A DEFFINED OBJECTIVE AND THAT IS WHY YOU ARE AIMLESSLY WANDERING ABOUT. REJECTED. Arun Draviam 5 AM 19.1.2012.

Green Building Council

To facilitate Green Building construction in India and steer and guide building activities, CII Godrej GBC, has taken a Green step forward, and has formed a separate National level council called the Indian Green Building Council. LEED rating workshops in India To expose the Indian building community to the LEED rating system and to augment Green Building Capacities within the country, Indian Green Building Council organized LEED rating system training in Chennai on August12, 2003. It was the first of many such training programs, which will serve as a foundation stone for many Green Buildings in India. After considering various rating systems, the Indian Green Building Council (IGBC) decided to adopt the LEED rating system. In a major boost to the LEED rating system, General Services Administration (GSA) USA recently compared 5 rating systems and found the LEED system to be the most credible among five systems evaluated. The five rating systems evaluated were: 1) Building Research Establishment's Environmental Assessment Method (BREEAM); 2) Comprehensive Assessment System for Building Environmental Efficiency (CASBEE);

3) GB Tool; 4) Green Globes US; 5) LEED.

Requirements: Professional Architect having adequate knowledge of green building. Civil Architect. Business relation with the Infrastructure developers. Greenhouse, other installations for Rs.10 lakhs Machinery and Equipments of Rs.4 lakhs Working capital of Rs.5 lakhs Loans of Rs.5 lakhs from public sector banks. Development : What natural resources,use of Recycled and Environmental Friendly Building Materials, Use of Non-Toxic and recycled/recyclable Materials can help in reduction in operating costs like energy and water, besides several intangible benefits. Minimal disturbance to landscapes and site condition Use of Recycled and Environmental Friendly Building Materials Use of Non-Toxic and recycled/recyclable Materials Efficient use of Water and Water Recycling Use of Energy Efficient and Eco-Friendly Equipment Use of Renewable Energy Quality of Indoor Air Quality for Human Safety and Comfort Effective Controls and Building Management Systems Labour: 1. Recruiting ,selecting and training , regular performance reviews, providing safe working conditions.

2. Adequate wages and better than our competitors.

Finance: 1. Achieving the break-even within 4 years 2. Financing annual operating expenses from retained earnings within 3 years 3. Pay out the entire loan amount within 6 yrs. Marketing: 1. Reaching to Real estate developers and promoting individual customers. 2. Builiding reputation in the market by promoting developed green homes and their advantage . 3. Competitive pricing strategy for market penetration and sustainance. Future Prospects :

Year

Registered Green Buildings (Nos. per year)

50 100 1000 2500

Estimated Market Potential INR Million (USD Million)

10000(200) 20000(400) 200000(4000) 550000 (10000)

2007 2008 2010 2011

Other Opportunities Emerging New Services Energy & Lighting Simulation (Rs. 100 Cr.) Commissioning authority (Rs. 100 Cr.) LEED Advisory services (Rs. 120 Cr.) Creation of New Employment Opportunities. Professionals required in thousands in next 3 years Ultimate Goal 1000 Registered Green Building by end 2010 5000 members for IGBC by 2010 Green Building Concepts should be part and parcel of building construction Tap Rs.15000 Crores potential on Green Building Materials and Equipment by 2015 Green Buildings should cost 4 to 5% less vis--vis Conventional buildings.
Facilitate India to become a world leader in

Green Buildings by 2010

Responsibilities: Team Members Indrajith H & Ruchika Bachloo : Marketing Marketing of Green homes concept , promoting the concept among the people regarding green homes that they are better than the conventional homes as well as cost effective and time saving .Promoting the concept among the Real estate developers regarding the homes which can be developed by them in vast land which they have for the projects as well as guiding them how to promote this project and sell them at premium. Shachi Ahuja & Riya Kapoor : Interior Designers The main area for concern will be to focus on the internal development of homes, designing the homes under the stipulated guidelines of IGBC . selecting the virgin woods , green paints , natural carpets and LEED certified Glaze glass. Creating proper air ventilation system. Mohit Madan : Finance His focus will be on keeping tab on the financial expense and to track the flow of money required to complete the task which the firm has taken . preparing cash flow statement , vouchers, financial statement , procurement of funds from banks , preparing P&L and balance sheet. Anup Gopinath : HR and Purchase . He will be taking care of all the HR activities concerned with labourers , recruiting skilled labours , preparing daily wages statement ,daily attendance sheet and leave formalities. In purchase side he will be looking after procure all raw material for the accomplishment

of project as well as daily updation of raw materials and goods in stores.

Bibliography 1.http://www.igbc.in 2. http://www.spectralservices.net 3. www.cii.in 4. www.davislangdon.com 5. www.worldgreen.org 6. www.the3c.in 7. www.greenhome.com

REVIEW I have reviewed (though not studied the contents above) my decision in the light of the clarification given by the students in the class. This is a project to supply solar and other energy saving equipment to households. Ashutoshs Group will be doing, at the micro level, a project on setting up an agency to find customers for your equipment. Redefine your objective and work on tangible numbers, that can provide you the comfort of achieving something.

Arun Draviam 24.1.2012 3.30AM